A crazy story in the Chicago Tribune last week about a "Rosé rush" at Chicagoland ALDI supermarkets sparked a number of data related thoughts. First, you read that right. It was a Rosé wine rush, nothing to do with old west gold miners. The wine in question was priced at $8.99 a bottle with a one per customer limit. The paper reported that the juice was gone in hours.
The background to the stampede story had the complexity of a grand cru Bordeaux but Aldi customers were either unaware or perhaps too thirsty to care. The German-owned supermarket chain is known for an award-winning Rosé sold in Britain for less than $8 a bottle. Aldi's U.S. bottler, however—and thus the wine—are different.
We suspect Aldi's Chicago customers were nonetheless happy. Although Chicago Tribune staffers were unwilling to allow the two wines' comparability, summertime drinkers were probably content not to look this pale pink gift horse in the mouth.
That's where our thoughts turned to data and to song. And to summertime. Recent weeks have been chockablock with summer wine stories. Rosé is a natural hog for attention. Forbes a few weeks ago called Rosé "summer's official wine." But others spread their summertime entertaining (and enjoying) recommendations across a wide swath: Grenache, Pinot Grigio, Dry Riesling (and Sweet), Sauvignon Blanc, Viognier, Prosecco, and Chardonnay, among others.