You've gotta love the news. The entertainment value is first rate. Who needs alternative facts when the real facts are such a hoot. And fiction is so much tamer. Case in point, The Financial Times (and multiple other sources) reported at the end of last week that European Union officials have been putting together a list of products to target as a counter to the U.S. Administration's plans to limit steel imports. The justification on this side of the pond is national security concerns. But EU officials scoff at the notion that imports from the EU threaten U.S. security.
The righteous squeals of pain we're hearing are from groups representing the targeted products. According to The Financial Times the products include whiskey, orange juice and dairy products. Ouch, beverage. Ouch, Bourbon. Ouch, us here tending to DrinkTell™.
You could say this is all pretty petty bickering compared to the good old days when Harry Truman nationalized the steel industry. The Supreme Court spanked Harry and said 'No' and the country had to endure a lengthy strike that was eventually settled on exactly the same terms that the strikers originally proposed. But what's the point of anything unless you flex your muscles first?
The Distilled Spirits Council responded quickly to EU statements, pointing out that a good deal of effort and money had gone into the development of complementary EU and U.S. portfolios. Retaliation, they argued, would hurt everyone—consumers, producers, and governments. We decided to look at this through the lens of DISCUS export data sourced from Customs Bureau customs service data and DrinkTell™ global spirits consumption data. First, here are the six (or five plus a ringer) EU countries that drank the most Bourbon in 2015.