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The Beverage Alcohol in Pouches report provides an overview of the market for adult beverages in pouches. The report discusses the leading companies and their brands as well as the broader trends and developments for frozen drinks in flexible packaging.

  • 2014 Edition - Published February 2014.
  • Data through 2013 and market projections through 2018.
  • 20+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Beverage Alcohol in Pouches
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • What are the key growth drivers in the fast-growing market for "freeze and squeeze" malternative style beverages in flexible packaging?
  • What are the leading brands in the category, what sort of products do they offer and what are the retail trends?
  • How is the beverage alcohol in pouches market likely to develop in the future?

This report features

The inaugural edition of Beverage Alcohol in Pouches examines a small, but dynamic sector of the beverage alcohol marketplace.

  • The report begins with an examination of the market for adult beverages in plastic pouches and outlines related trends and developments.
  • Looks at key category players – from the traditionally dominant spirits manufacturers such as Pernod Ricard, Smirnoff, Constellation and Seagrams - to newer players such as Phusion Projects and Cordina
  • Discusses the development, activities and brand attributes of leading frozen cocktail pouch brands including Arbor Mist, Daily's, Island Squeeze, Malibu, Mike's Hard Lemonade, Parrot Bay, Seagram Escapes and others.
  • It presents volume as well as wholesale and retail dollar figures for frozen drinks in flexible packaging and chronicles growth from 2010 - 2013
  • The report also projects the market five years into the future, offering category forecasts through 2018.

The U.S. Beverage Alcohol in Pouches Market pg 1

  • Overview pg 1
  • Volume pg 4
  • Wholesale and Retail Sales pg 5

The U.S. Beverage Alcohol in Pouches Market by Brand pg 6

  • Overview pg 6
  • Arbor Mist pg 6
  • Cordina pg 7
  • Daily's pg 8
  • Island Squeeze pg 9
  • Malibu pg 10
  • Mike's Hard Lemonade pg 10
  • Parrot Bay pg 11
  • Seagram's Escapes pg 11
  • Smirnoff pg 13

The Projected U.S. Beverage Alcohol in Pouches Market pg 14

  • Overview pg 14
  • Volume pg 16
  • Wholesale and Retail Sales pg 16

EXHIBITS

  • 1 The U.S. Beverage Alcohol in Pouches Market Estimated Volume and Change 2010 – 2013 pg 17
  • 2 The U.S. Beverage Alcohol in Pouches Market Estimated Wholesale Dollar Sales 2010 – 2013 pg 18
  • 3 The U.S. Beverage Alcohol in Pouches Market Estimated Retail Dollar Sales 2010 – 2013 pg 19
  • 4 The Projected U.S. Beverage Alcohol in Pouches Market Estimated Volume and Change 2010 – 2018 pg 20
  • 5 The Projected U.S. Beverage Alcohol in Pouches Market Estimated Wholesale and Retail Dollar Sales and Change 2013 – 2018 pg 21

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.