Price: $ 1495.00
 

The Do-It-Yourself Beverages report considers a variety of customizable beverage options such as flavor-enhancing drops, single-cup coffee brewers and home soda makers.

  • 2014 Edition - Published February 2014.
  • Data through 2013 and market projections through 2018.
  • 40+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Do-It-Yourself Beverages
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report measures volume and wholesale dollar sales, covers top brands and discusses key issues in the dynamic and rapidly changing liquid water enhancer, single-serve coffee and home cold beverage machine markets. Questions answered include:

  • What are the key segments of the do-it-yourself, or customizable, beverage market?
  • Who are the key players in the competitive home beverage dispenser market? How have innovation and alliances contributed to the changing landscape?
  • What are the leading coffee pod brands in the United States, and how have they been performing?
  • What is the strategy to be employed by SodaStream’s challengers in the home beverage dispenser market?
  • What are the factors driving the liquid water enhancer market and if they can be sustained?
  • How is the DIY beverage market likely to develop in the future?

This report features

Do-It-Yourself Beverages examines several segments of the do-it-yourself beverage market in the United States. The report begins with an overview of the trends driving the do-it-yourself (DIY) beverage market. It then analyzes various segments in terms of the companies behind them and the innovations and novelties they have achieved.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. DIY beverage marketplace and projects its probable size five years into the future. In this report, readers get a thorough understanding of all facets of the DIY market including:

  • Wholesale dollars sales of the home beverage dispenser market going back to 2008, as well as a comprehensive look at SodaStream's business model and marketing strategy.
  • Discussion of why the largest carbonated soft drink markets are entering the home beverage dispenser market despite (or perhaps because of) its relatively small size.
  • Volume and wholesale dollars sales of the single-serve coffee pod market from 2006 through 2013 and an overview of Keurig and other single-serve coffee machine marketers including Nestle, Bosch/Tassimo, Jarden, Cuisinart, and others.
  • Discussion of pods, K-cups and coffee capsule brand activities including moves by Tim Horton's, Folgers, Green Mountain, Nescafe, Starbucks and others.
  • Coffee pod category and brand volume statistics including historical and current data for Green Mountain, Starbucks, Maxwell House, Folgers, Senseo and the private label coffee pod market.
  • Perspective on the rapid pace of alliances, mergers and joint ventures reshaping the hot and cold beverage marketplace and allowing traditional beverage marketers to jump into the DIY market with Coke's joint venture with Green Mountain's Keurig Cold system as a key case in point.
  • A look at the impact the do-it-yourself trend has had on the foodservice market and its players as well as its emergence in discount and club store channels including Wal-Mart and Costco.
  • Analysis of the drivers behind Kraft Foods' successful MiO liquid water enhancer and the implication for competitors in the flavor drops market including MinuteMaid Drops, Arizona (Arnold Palmer, Mucho Mango, etc.), Vitamin Water Zero Drops, Dasani Drops, Aquafina Flavor Splash and others.
  • Discussion of the challenges facing the DIY market in the next five years, with Beverage Marketing's wholesale dollar category projections for 2018, and why all segments will not enjoy the same success.

The DIY Beverage Market

  • Overview pg 1
  • Home Beverage Dispensers pg 2
  • Coffee Pods pg 11
  • Liquid Water Enhancers pg 22

The Projected DIY Beverage Market

  • Overview pg 26
  • Wholesale Dollars and Volume pg 27

EXHIBITS

  • 1 The Home Beverage Dispenser Market Estimated Wholesale Dollar Sales and Change 2008 – 2013 pg 28
  • 2 Leading Home Beverage Dispenser Brands Estimated Wholesale Dollar Sales 2008 – 2013 pg 29
  • 3 Leading Home Beverage Dispenser Brands Share of Estimated Wholesale Dollar Sales 2008 – 2013 pg 30
  • 4 Leading Home Beverage Dispenser Brands Change in Estimated Wholesale Dollar Sales 2009 – 2013 pg 31
  • 5 The Coffee Pod Market Estimated Volume, Wholesale Dollar Sales and Change 2006 – 2013 pg 32
  • 6 The Coffee Pod Market Estimated Volume by Brand 2009 – 2013 pg 33
  • 7 The Coffee Pod Market Share of Estimated Volume by Brand 2009 – 2013 pg 34
  • 8 The Coffee Pod Market Change in Estimated Volume by Brand 2010 – 2013 pg 35
  • 9 The Liquid Water Enhancer Market Estimated Wholesale Dollars by Brand 2011 – 2013 pg 36
  • 10 The Liquid Water Enhancer Market Share of Estimated Wholesale Dollars by Brand 2011 – 2013 pg 37
  • 11 The Liquid Water Enhancer Market Change in Estimated Wholesale Dollars by Brand 2012 – 2013 pg 38
  • 12 Projected Home Beverage Dispenser Market Estimated Wholesale Dollars and Change 2008 – 2018 pg 39
  • 13 Projected Coffee Pod Market Estimated Volume, Wholesale Dollars and Change 2008 – 2018 pg 40
  • 14 Projected Liquid Water Enhancer Market Estimated Wholesale Dollars and Change 2013 – 2018 pg 41

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.