Price: $ 1495.00
 

This report looks at the hard cider category, charts its performance and describes the strategies of the leading brands, both domestic and imported. In addition, it charts the advertising expenditures of the top players and provides Beverage Marketing's exclusive market projections.

  • 2014 Edition - Published January 2014.
  • Data through 2013 and market projections through 2018.
  • 25+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Hard Cider in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • What are the leading hard cider brands in the United States, and how have they been performing?
  • How does the performance of the hard cider market compare with that of the U.S. beer market?
  • What are the latest new product introductions?
  • How is the hard cider market likely to develop in the future?
  • What are per capita consumption figures likely to look like a few years down the road?

This report features

The inaugural edition of Hard Cider in the U.S. examines a small but dynamic sector of the beverage alcohol marketplace and offers perspective on this emerging sector in the context of the larger U.S. beer market. It offers data and discussions including:

  • An overview of the popular market for hard cider including market drivers and factors impacting category development.
  • Historical and current data quantifying the category regarding volume and growth from 2009-2013, plus projections.
  • Discussion of the leading companies and their brands.
  • Volume growth and share data for leading hard cider producers including Boston Beer, C&C Group, MillerCoors, Heineken USA and Anheuser-Busch InBev.
  • A detailed look at the size, growth, trends and market share for leading brands including Angry Orchard, Woodchuck, Crispin Cider, Strongbow, Michelob Ultra Light Cider, Hornsby's, Magners, Cider Jack and HardCore.
  • The report also contains data on brands' advertising expenditures.
  • Beverage Marketing's five-year forecast for the U.S. hard cider market’s size and growth outlook through 2018.

The U.S. Hard Cider Market pg 1

  • Overview pg 1
  • Volume pg 3

The U.S. Hard Cider Market by Brand pg 5

  • Overview pg 5
  • Angry Orchard pg 5
  • Woodchuck pg 6
  • Crispin Cider pg 6
  • Strongbow pg 7
  • Michelob Ultra Light Cider pg 8
  • Other Brands pg 8

Hard Cider Advertising pg 10

  • Overview pg 10
  • Leading Advertisers pg 10

The Projected U.S. Hard Cider Market pg 12

  • Overview pg 12
  • Volume pg 13

EXHIBITS

  • 1 The U.S. Hard Cider Market Volume 2001 – 2013 pg 14
  • 2 The U.S. Hard Cider Market Change in Volume 2002 – 2013 pg 15
  • 3 The U.S. Hard Cider Market Per Capita Consumption 2001 – 2013 pg 16
  • 4 Leading Hard Cider Brands Estimated Volume 2009 – 2013 pg 17
  • 5 Leading Hard Cider Brands Estimated Share of Volume 2009 – 2013 pg 18
  • 6 Leading Hard Cider Brands Estimated Change in Volume 2010 – 2013 pg 19
  • 7 Leading Hard Cider Brands Advertising Expenditures 2008 – 2012 pg 20
  • 8 Leading Hard Cider Brands Share of Advertising Expenditures 2008 – 2012 pg 21
  • 9 Leading Hard Cider Brands Change in Advertising Expenditures 2009 – 2012 pg 22
  • 10 The Projected U.S. Hard Cider Market Volume 2001 – 2018 pg 23
  • 11 The Projected U.S. Hard Cider Market Change in Volume 2002 – 2018 pg 24
  • 12 The Projected U.S. Hard Cider Market Per Capita Consumption 2001 – 2018 pg 25

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.