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This industry research report examines the single-serve fruit beverage market in the United States. It looks at current issues and provides in-depth discussion of the leading companies' distribution and marketing strategies. It also supplies data on volume and sales of their brands. It covers regions, quarterly category growth, packaging (including aseptic and gable-top), and advertising expenditure breakouts for 18 media types and demographics.

  • 2017 Edition - Published October 2017.
  • Data through 2016 and market projections through 2021.
  • 175+ pages with extensive text analysis, graphs, charts and 40+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Single-Serve Fruit Beverages through 2021
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In this insightful report, the market for single serve fruit beverages are put in context against a backdrop of the new age beverage market. This provides added perspective on the performance of single serve fruit beverages vs. the beverage options that often share the shelf and compete for consumer trial and loyalty. U.S. Single-Serve Fruit Beverages through 2021 provides in-depth data and market analysis, shedding light on various aspects of the market and the challenges the category faces through reliable data and discussions of what the numbers really mean. Questions answered in the market report include:

  • How did the market fare in 2016?
  • Which segment of the single-serve fruit beverage market has grown the fastest?
  • What is the preferred package type for single-serve fruit beverages?
  • What are the top brands in the United States?
  • Which distribution channel saw the greatest growth in volume in 2016? Which sales channels will outperform the market in the years through 2021?
  • Which segment of the market is expected to grow the fastest to 2021? Which sector is expected to experience a decline in market share?

This U.S. Single Serve Fruit Beverages report features

The U.S. Single-Serve Fruit Beverages report surveys the landscape of this stalwart beverage category, with volume, retail dollar, wholesale dollar and per capita consumption figures. Get an in-depth look at the leading companies and brands in the single-serve fruit beverages industry and the drivers likely to propel consumption growth through 2021.

All aspects of the market are considered in this industry report, including segmentation by package size and distribution channels. Advertising and demographic data is also considered. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of the market including:

  • Review of the total U.S. fruit beverage market and its juice and drink segments; and overview of the principal New Age segments, including sales and trends in each segment.
  • Discussion of developments in the U.S. retail market and overview of the single-serve fruit beverage market in the U.S. using dollar and case sales in terms of per capita consumption.
  • Detailed regional data on wholesale dollar sales.
  • A comprehensive look at single-serve fruit beverage distribution channel trends.
  • Data on packaging and analysis of packaging trends.
  • Discussion of key brand sales and the current marketing strategies of the leading companies in the category. Coverage includes Dr. Pepper Snapple, Coca-Cola Company, Kraft Foods, Ocean Spray, PepsiCo, Harvest Hill, POM Wonderful and Welch's.
  • Examines and quantifies the super-premium juice market with emphasis on the superfruit sub-category, companies and brands including Sambazon, Zola and Cheribundi.
  • A review of ad campaigns and expenditures by media type as well as the demographic profile of consumers.
  • Volume of gable-top and aseptic fruit beverages that comprise the larger universe of fruit beverages enjoyed in a single serving.
  • Projections of the future of this market segment and a discussion of trends that will drive category growth for the next five years through 2021.

1. THE U.S. FRUIT BEVERAGE AND NEW AGE MARKETS

The U.S. Fruit Beverage Market pg 1

  • Volume pg 1
  • Wholesale Dollar Sales pg 3
  • Per Capita Consumption pg 4
  • Seasonality pg 5

The U.S. New Age Beverage Market pg 6

The 2016 New Age Market pg 10

EXHIBITS

  • 1.1 U.S. Fruit Beverage Market Volume and Growth 1980 – 2021 pg 12
  • 1.2 U.S. Fruit Beverage Market Segments Volume 2011 – 2021 pg 13
  • 1.3 U.S. Fruit Beverage Market Segments Share of Volume 2011 – 2021 pg 14
  • 1.4 U.S. Fruit Beverage Market Segments Change in Volume 2012 – 2021 pg 15
  • 1.5 U.S. Fruit Beverage Market Total Wholesale Dollars and Growth 1982 – 2021 pg 16
  • 1.6 U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 – 2021 pg 17
  • 1.7 U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 – 2021 pg 18
  • 1.8 U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 – 2021 pg 19
  • 1.9 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2021 pg 20
  • 1.10 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2021 pg 21
  • 1.11 Fruit Beverage Seasonality Quarterly Volume Shares 2016 pg 22
  • 1.12 U.S. New Age Beverage Market Estimated Wholesale Dollar Sales 1996 – 2021 pg 23
  • 1.13 U.S. New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2011 – 2016 pg 24
  • 1.14 U.S. New Age Beverage Market Segments Share of Wholesale Dollar Sales 2011 – 2016 pg 25
  • 1.15 U.S. New Age Beverage Market Segments Change in Wholesale Dollar Sales 2012 – 2016 pg 26

2. THE U.S. SINGLE–SERVE FRUIT BEVERAGE MARKET

The Single–Serve Fruit Beverage Industry pg 27

  • Overview pg 27
  • Characteristics and Developments pg 30
  • Superpremium Juices pg 32
  • Sparkling Juice pg 34

EXHIBITS

  • 2.16 U.S. Single–Serve Fruit Beverage Market Volume and Growth 1993 – 2021 pg 35
  • 2.17 U.S. Single–Serve Fruit Beverage Market Per Capita Consumption 1993 – 2021 pg 36
  • 2.18 U.S. Single–Serve Fruit Beverage Market Estimated Wholesale Dollars 1993 – 2021 pg 37
  • 2.19 U.S. Single–Serve Fruit Beverage Market Estimated Retail Dollars 2006 – 2021 pg 38

3. REGIONAL SINGLE–SERVE FRUIT BEVERAGE MARKETS

Regional Single–Serve Fruit Beverage Markets pg 39

  • Overview pg 39
  • The South pg 40
  • The Midwest pg 41
  • The West pg 42
  • The Northeast pg 42

EXHIBITS

  • 3.20 Regional Single–Serve Fruit Beverage Markets Wholesale Dollar Sales 1993 – 2021 pg 44
  • 3.21 Regional Single–Serve Fruit Beverage Markets Dollar Share 1993 – 2021 pg 45
  • 3.22 Regional Single–Serve Fruit Beverage Markets Dollar Growth 1994 – 2021 pg 46

4. SINGLE–SERVE FRUIT BEVERAGE DISTRIBUTION CHANNELS

Single–Serve Fruit Beverage Distribution Channels pg 47

  • Overview pg 47
  • Convenience Stores pg 49
  • Supermarkets pg 50
  • Foodservice pg 50
  • Mass Merchandisers pg 51
  • Vending pg 51
  • Drug Stores pg 51

EXHIBITS

  • 4.23 U.S. Single–Serve Fruit Beverage Market Volume by Distribution Channel 2011 – 2021 pg 52
  • 4.24 U.S. Single–Serve Fruit Beverage Market Share by Distribution Channel 2011 – 2021 pg 53
  • 4.25 U.S. Single–Serve Fruit Beverage Market Growth by Distribution Channel 2012 – 2021 pg 54

5. SINGLE–SERVE FRUIT BEVERAGE PACKAGING

Single–Serve Fruit Beverage Packaging Types pg 55

  • Overview pg 55
  • Package Sizes pg 58

EXHIBITS

  • 5.26 U.S. Single–Serve Fruit Beverage Market Case Volume by Package Size and Type 2011 – 2021 pg 60
  • 5.27 U.S. Single–Serve Fruit Beverage Market Case Share by Package Size and Type 2011 – 2021 pg 61
  • 5.28 U.S. Single–Serve Fruit Beverage Market Case Growth by Package Size and Type 2012 – 2021 pg 62

6. THE LEADING SINGLE–SERVE FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Brands pg 63

PepsiCo, Inc.

  • Overview pg 66
  • Tropicana — Overview pg 66
  • Tropicana — Marketing pg 67
  • Dole — Overview pg 70
  • Naked Juice — Overview pg 70
  • Naked Juice — Marketing pg 73
  • Naked Juice — Distribution pg 78
  • Izze — Overview pg 79
  • Izze — Marketing pg 79
  • Izze — Distribution pg 81
  • SoBe — Overview pg 81
  • SoBe — Marketing pg 82
  • SoBe — Distribution pg 84

Coca–Cola Company

  • Overview pg 86
  • Minute Maid — Overview pg 86
  • Minute Maid — Marketing pg 87
  • Minute Maid — Distribution pg 95
  • Fuze — Overview pg 96
  • Fuze — Marketing pg 96
  • Fuze — Distribution pg 98
  • Suja — Overview pg 98

Dr Pepper Snapple Group, Inc.

  • Overview pg 101
  • Marketing pg 102
  • Snapple Beverage Group — Overview pg 104
  • Snapple Beverage Group — Marketing pg 105
  • Snapple Beverage Group — Distribution pg 109

Ocean Spray

  • Overview pg 111
  • Marketing pg 112
  • Distribution pg 113

Sunny Delight Beverages Company

  • Overview pg 115
  • Marketing pg 116
  • Distribution pg 120

Welch's

  • Overview pg 121
  • Marketing pg 121
  • Distribution pg 124

POM Wonderful

  • Overview pg 125
  • Marketing pg 126

EXHIBITS

  • 6.29 Leading Single–Serve Fruit Beverages Estimated Wholesale Dollar Sales 2011 – 2016 pg 131
  • 6.30 Leading Single–Serve Fruit Beverages Dollar Share 2011 – 2016 pg 132
  • 6.31 Leading Single–Serve Fruit Beverages Dollar Growth 2012 – 2016 pg 133
  • 6.32 Leading Single–Serve Fruit Beverages Estimated Case Volume 2011 – 2016 pg 134
  • 6.33 Leading Single–Serve Fruit Beverages Volume Share 2011 – 2016 pg 135
  • 6.34 Leading Single–Serve Fruit Beverages Volume Growth 2012 – 2016 pg 136

7. THE SUPERPREMIUM JUICE MARKET

Superpremium Juice in the U.S. pg 137

Leading Companies pg 143

EXHIBITS

  • 7.35 Superpremium Juice Volume and Growth 2000 – 2021 pg 149
  • 7.36 Superpremium Juice Wholesale Dollars and Growth 2000 – 2021 pg 150

8. GABLE–TOP AND ASEPTIC FRUIT BEVERAGES

Single–Serve Gable–Top and Aseptic Beverages pg 151

EXHIBITS

  • 8.37 Single–Serve Gable–Top Juice Beverages Estimated Volume, Wholesale Dollars and Growth 2006 – 2021 pg 154
  • 8.38 Single–Serve Aseptic Juice Beverages Estimated Volume, Wholesale Dollars and Growth 2006 – 2021 pg 155

9. SINGLE–SERVE FRUIT BEVERAGE ADVERTISING EXPENDITURES

Leading Single–Serve Fruit Beverage Advertisers pg 156

Single–Serve Fruit Beverage Advertising by Medium pg 158

EXHIBITS

  • 9.39 Leading Single–Serve Fruit Beverage Advertising Expenditures 2011 – 2016 pg 160
  • 9.40 Leading Single–Serve Fruit Beverage Share of Advertising Expenditures 2011 – 2016 pg 161
  • 9.41 Leading Single–Serve Fruit Beverage Change in Advertising Expenditures 2012 – 2016 pg 162
  • 9.42 Single–Serve Fruit Beverage Advertising Expenditures by Media 2011 – 2016 pg 163
  • 9.43 Single–Serve Fruit Beverage Share of Advertising Expenditures by Media 2011 – 2016 pg 164
  • 9.44 Single–Serve Fruit Beverage Change in Advertising Expenditures by Media 2012 – 2016 pg 165

10. DEMOGRAPHICS OF THE SINGLE–SERVE FRUIT BEVERAGE CONSUMER

The Fruit Drink Consumer pg 166

  • Overview pg 166
  • Comparative Demographics of Fruit Drink Brands pg 168

EXHIBITS

  • 10.45 Demographics of the Fruit Drink Consumer 2016 pg 170
  • 10.46 Demographics of the Hawaiian Punch Consumer 2016 pg 172
  • 10.47 Demographics of the Sunny D Consumer 2016 pg 174
  • 10.48 Demographics of the Ocean Spray Consumer 2016 pg 176

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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