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The Futures Report: What's Ahead for Beverages looks at a broad range of beverage categories and break-outs for key sub-categories. It includes full-year volume and wholesale dollar sales data for each beverage type and its key segments, plus analysis of what’s driving developments.

  • 2014 Edition - Published December 2014.
  • Data through 2013 and market projections through 2018.
  • 100+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Futures Report - What's Ahead for Beverages
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report offers a comprehensive outlook for the U.S. beverage marketplace, covering all key beverage categories and addressing their respective futures. It provides reliable, detailed data and sheds light on various aspects of the market through analysis of the key industry and consumer drivers likely to have the greatest impact on category performance in the near-term future. Questions answered include:

  • Which categories are likely to have the greatest growth in the future? How will share of stomach shift among the various beverage categories?
  • What are key drivers in the market that are mostly likely to impact growth trends?
  • What product categories are likely to see the greatest innovation?
  • What role will pricing have on the various beverage categories?
  • How is the economy likely to impact consumer purchase decisions?
  • How is the consumer evolving and how is this likely to impact his and her consumption decisions?

This report features

The Futures Report offers an analysis of what is ahead for the U.S. beverage market. The report focuses on category and sub-category performance through 2018 and the factors behind the projected performance.

  • Current volume statistics and wholesale dollar data for categories and sub-categories of all the major beverage categories including beer, bottled water, carbonated soft drinks (CSD), distilled spirits, energy drinks, fruit drinks, milk and dairy alternatives, ready-to-drink (RTD) coffee, tea, RTD tea, tea bags, iced tea mix, loose tea and tea pods, sports beverages, coconut water, wine and other emerging beverage segments.
  • Projections through 2018 in both volume and wholesale dollars.
  • Analysis of the factors impacting the future performance of the categories and sub-categories.

1. THE U.S. MULTIPLE BEVERAGE FUTURES OVERVIEW

The Projected National Beverage Market pg 1

  • Overview pg 1
  • Non–Alcoholic Trends pg 5
  • Alcoholic Trends pg 9
  • The Future pg 11

EXHIBITS

  • 1.1 The Projected U.S. Beverage Market Volume by Category 2013 – 2018 pg 12
  • 1.2 The Projected U.S. Beverage Market Share of Volume by Category 2013 – 2018 pg 13
  • 1.3 The Projected U.S. Beverage Market Change in Volume by Category 2014 – 2018 pg 14
  • 1.4 The Projected U.S. Beverage Market Producers' Sales by Category 2013 – 2018 pg 15
  • 1.5 The Projected U.S. Beverage Market Share of Producers' Sales by Category 2013 – 2018 pg 16
  • 1.6 The Projected U.S. Beverage Market Change in Producers' Sales by Category 2014 – 2018 pg 17
  • 1.7 The Projected U.S. Beverage Market Per Capita Consumption by Category 2013 – 2018 pg 18

2. THE FUTURE OF BEER

The Projected National Beer Market pg 19

  • Overview pg 19
  • The Projected Beer Market by Category pg 23
  • The Projected Packaged and Draft Beer Markets pg 25

EXHIBITS

  • 2.8 The Projected U.S. Beer Market Volume 1965 – 2018 pg 27
  • 2.9 The Projected U.S. Beer Market Change in Volume 1976 – 2018 pg 28
  • 2.10 The Projected U.S. Beer Market Compound Annual Growth 1981 – 2018 pg 29
  • 2.11 The Projected U.S. Beer Market Per Capita Consumption 1965 – 2018 pg 30
  • 2.12 The Projected U.S. Beer Market Volume and Growth by Category 2013 – 2018 pg 31
  • 2.13 The Projected U.S. Beer Market Share of Volume by Category 2013 – 2018 pg 32
  • 2.14 The Projected High–End U.S. Beer Market Volume and Growth by Category 2013 – 2018 pg 33
  • 2.15 The Projected High–End U.S. Beer Market Share of Volume by Category 2013 – 2018 pg 34
  • 2.16 The Projected U.S. Packaged and Draft Beer Markets Volume and Growth by Category 2013 – 2018 pg 35
  • 2.17 The Projected U.S. Packaged and Draft Beer Markets Share of Volume by Category 2013 – 2018 pg 36

3. THE FUTURE OF BOTTLED WATER

The Projected National Bottled Water Market pg 37

  • Overview pg 37
  • Per Capita Consumption pg 38
  • Volume by Segments pg 39
  • Volume by Distribution Channels pg 41
  • Sparkling and Imported Waters pg 43
  • Value–Added Water pg 44

EXHIBITS

  • 3.18 The Projected U.S. Bottled Water Market Wholesale Dollars, Volume and Growth 2000 – 2018 pg 46
  • 3.19 The Projected U.S. Bottled Water Market Per Capita Consumption 2000 – 2018 pg 47
  • 3.20 The Projected U.S. Bottled Water Market Compound Annual Growth 2005 – 2018 pg 48
  • 3.21 The Projected U.S. Bottled Water Market Volume by Segment 2000 – 2018 pg 49
  • 3.22 The Projected U.S. Bottled Water Market Share of Volume by Segment 2000 – 2018 pg 50
  • 3.23 The Projected U.S. Bottled Water Market Change in Volume by Segment 2001 – 2018 pg 51
  • 3.24 The Projected U.S. Bottled Water Market Estimated Wholesale Dollars by Segment 2000 – 2018 pg 52
  • 3.25 The Projected U.S. Bottled Water Market Estimated Share of Wholesale Dollars by Segment 2000 – 2018 pg 53
  • 3.26 The Projected U.S. Bottled Water Market Change in Wholesale Dollar Sales by Segment 2001 – 2018 pg 54
  • 3.27 The Projected U.S. Value–Added Water Market Wholesale Dollars, Volume and Price Per Gallon 2000 – 2018 pg 55
  • 3.28 The Projected U.S. Value–Added Water Market Per Capita Consumption 2000 – 2018 pg 56
  • 3.29 The Projected U.S. Enhanced Water Market Wholesale Dollars, Volume and Price Per Gallon 2000 – 2018 pg 57
  • 3.30 The Projected U.S. Flavored Water Market Wholesale Dollars, Volume and Price Per Gallon 2000 – 2018 pg 58
  • 3.31 The Projected U.S. Essence Water Market Wholesale Dollars, Volume and Price Per Gallon 2006 – 2018 pg 59

4. THE FUTURE OF CARBONATED SOFT DRINKS

The Projected National Carbonated Soft Drink Market pg 60

  • Overview pg 60
  • Trends pg 60
  • Packaged and Fountain Volume pg 61
  • Regular and Diet Volume pg 62
  • Regular and Diet Wholesale Dollars pg 63
  • Cola and Flavored Volume pg 63
  • Cola and Flavored Wholesale Dollars pg 63

EXHIBITS

  • 4.32 The Projected U.S. Soft Drink Market Volume and Change 1990 – 2018 pg 64
  • 4.33 The Projected U.S. Soft Drink Market Per Capita Consumption 1990 – 2018 pg 65
  • 4.34 The Projected U.S. Soft Drink Market Wholesale Dollar Sales and Change 1999 – 2018 pg 66
  • 4.35 The Projected U.S. Soft Drink Market Regular vs. Diet Volume and Share 1990 – 2018 pg 67
  • 4.36 The Projected U.S. Soft Drink Market Regular vs. Diet Volume Growth 1991 – 2018 pg 68
  • 4.37 The Projected U.S. Soft Drink Market Regular vs. Diet Wholesale Dollar Sales and Share 1999 – 2018 pg 69
  • 4.38 The Projected U.S. Soft Drink Market Regular vs. Diet Wholesale Dollar Sales Growth 2000 – 2018 pg 70
  • 4.39 The Projected U.S. Soft Drink Market Cola vs. Flavored Volume and Share1990 – 2018 pg 71
  • 4.40 The Projected U.S. Soft Drink Market Cola vs. Flavored Volume Growth 1991 – 2018 pg 72
  • 4.41 The Projected U.S. Soft Drink Market Cola vs. Flavored Wholesale Dollar Sales and Share 1999 – 2018 pg 73
  • 4.42 The Projected U.S. Soft Drink Market Cola vs. Flavored Wholesale Dollar Sales Growth 2000 – 2018 pg 74

5. THE FUTURE OF DISTILLED SPIRITS

The Projected National Distilled Spirits Market pg 75

  • Overview pg 75
  • Volume pg 76
  • Growth pg 81
  • The Future pg 81

EXHIBITS

  • 5.43 The Projected U.S. Distilled Spirits Market Estimated Wholesale Dollars, Volume and Growth 2000 – 2018 pg 84
  • 5.44 The Projected U.S. Distilled Spirits Market Compound Annual Growth 2005 – 2018 pg 85
  • 5.45 The Projected U.S. Distilled Spirits Market Per Capita Consumption 2000 – 2018 pg 86

6. THE FUTURE OF ENERGY DRINKS

The Projected National Energy Drink Market pg 87

  • Overview pg 87
  • The Future pg 91

EXHIBITS

  • 6.46 The Projected U.S. Energy Drink Market Estimated Wholesale Dollars, Volume and Growth 1997 – 2018 pg 95
  • 6.47 The Projected U.S. Energy Drink Market Per Capita Consumption 1997 – 2018 pg 96
  • 6.48 The Projected U.S. Energy Drink Market Compound Annual Growth 2002 – 2018 pg 97
  • 6.49 The Projected U.S. Energy Drink Market Wholesale Dollars and Volume by Can Size 2013 – 2018 pg 95
  • 6.50 The Projected U.S. Energy Drink Market Wholesale Dollars and Volume Share by Can Size 2013 – 2018 pg 96
  • 6.51 The Projected U.S. Energy Drink Market Compound Annual Growth of Wholesale Dollars and Volume by Can Size 2013 – 2018 pg 97

7. THE FUTURE OF FRUIT BEVERAGES

The Projected National Fruit Beverage Market pg 98

  • Overview pg 98
  • The Future pg 102

EXHIBITS

  • 7.52 The Projected U.S. Fruit Beverage Market Volume and Growth 1980 – 2018 pg 107
  • 7.53 The Projected U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2018 pg 108
  • 7.54 The Projected U.S. Fruit Beverage Market Wholesale Dollar Sales and Growth 1998 – 2018 pg 109
  • 7.55 The Projected U.S. Fruit Beverage Market Estimated Volume by Segment 1980 – 2018 pg 110
  • 7.56 The Projected U.S. Fruit Beverage Market Share of Estimated Volume by Segment 1980 – 2018 pg 111
  • 7.57 The Projected U.S. Fruit Beverage Market Change in Estimated Volume by Segment 1991 – 2018 pg 112
  • 7.58 The Projected U.S. Fruit Beverage Market Estimated Wholesale Dollar Sales by Segment 1998 – 2018 pg 113
  • 7.59 The Projected U.S. Fruit Beverage Market Share of Estimated Wholesale Dollar Sales by Segment 1998 – 2018 pg 114
  • 7.60 The Projected U.S. Fruit Beverage Market Change in Estimated Wholesale Dollar Sales by Segment 1999 – 2018 pg 115
  • 7.61 The Projected U.S. Fruit Beverage Market Per Capita Consumption by Segment 1980 – 2018 pg 116
  • 7.62 The Projected U.S. Fruit Juice Market Volume, Share and Compound Annual Growth Rate (CAGR) by Type 2013 – 2018 pg 117
  • 7.63 The Projected U.S. Fruit Drink Market Volume, Share and Compound Annual Growth Rate (CAGR) by Type 2013 – 2018 pg 118

8. THE FUTURE OF MILK

The Projected National Fluid Milk Market pg 117

  • Overview pg 117
  • Volume by Segment pg 122
  • Demographic Factors pg 124

Exhibits

EXHIBITS

  • 8.64 The Projected U.S. Fluid Milk Market Estimated Volume and Growth 1992 – 2018 pg 127
  • 8.65 The Projected U.S. Fluid Milk Market Per Capita Consumption 1992 – 2018 pg 128
  • 8.66 The Projected U.S. Fluid Milk Market Compound Annual Growth 1980 – 2018 pg 129
  • 8.67 The Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 – 2018 pg 130
  • 8.68 The Projected U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1992 – 2018 pg 131
  • 8.69 The Projected U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1993 – 2018 pg 132

9. THE FUTURE OF READY–TO–DRINK COFFEE

The Projected National RTD Coffee Market pg 133

  • Overview pg 133
  • The Future pg 141

EXHIBITS

  • 9.70 The Projected National RTD Coffee Market Wholesale Dollars and Volume 1999 – 2018 pg 143
  • 9.71 The Projected National RTD Coffee Market Wholesale Dollars and Volume Growth 2000 – 2018 pg 144
  • 9.72 The Projected National RTD Coffee Market Per Capita Consumption 1999 – 2018 pg 145

10. THE FUTURE OF SPORTS BEVERAGES

The Projected National Sports Beverage Market pg 146

  • Overview pg 146
  • The Future pg 155

EXHIBITS

  • 10.73 The Projected U.S. Sports Beverage Market Wholesale Dollars and Volume 1999 – 2018 pg 159
  • 10.74 The Projected U.S. Sports Beverage Market Change in Wholesale Dollars and Volume 2000 – 2018 pg 160
  • 10.75 The Projected U.S. Sports Beverage Market Per Capita Consumption 1999 – 2018 pg 161
  • 10.76 The Projected U.S. Sports Beverage Market Compound Annual Growth 2005 – 2018 pg 162
  • 10.77 The Projected U.S. Sports Beverage Market Wholesale Dollar Sales by Segment 2008 – 2018 pg 163
  • 10.78 The Projected U.S. Sports Beverage Market Wholesale Dollar Sales Share by Segment 2008 – 2018 pg 164
  • 10.79 The Projected U.S. Sports Beverage Market Compound Annual Growth by Segment 2008 – 2018 pg 165
  • 10.80 The Projected U.S. Sports Beverage Market Volume by Calorie Count 2010 – 2018 pg 166
  • 10.81 The Projected U.S. Sports Beverage Market Share of Volume by Calorie Count 2010 – 2018 pg 167
  • 10.82 The Projected U.S. Sports Beverage Market Change in Volume by Calorie Count 2011 – 2018 pg 168
  • 10.83 The Projected U.S. Sports Beverage Market Estimated Volume and Share by Distribution Channel 2008 – 2018 pg 169
  • 10.84 The Projected U.S. Sports Beverage Market Compound Annual Growth by Distribution Channel 2013 – 2018 pg 170

11. THE FUTURE OF TEA

The Projected National Tea Market pg 171

  • Overview pg 171
  • The Future pg 175

EXHIBITS

  • 11.85 The Projected U.S. Tea Market Volume and Growth 2000 – 2018 pg 178
  • 11.86 The Projected U.S. Tea Market Per Capita Consumption 2000 – 2018 pg 179
  • 11.87 The Projected U.S. Tea Market Wholesale Dollar Sales and Growth 2000 – 2018 pg 180
  • 11.88 The Projected U.S. Tea Market Estimated Consumption by Segment 2013 – 2018 pg 181
  • 11.89 The Projected U.S. Tea Market Share of Consumption by Segment 2013 – 2018 pg 182
  • 11.90 The Projected U.S. Tea Market Change in Consumption by Segment 2014 – 2018 pg 183
  • 11.91 The Projected U.S. Tea Market Per Capita Consumption by Segment 2013 – 2018 pg 184
  • 11.92 The Projected U.S. Tea Market Estimated Wholesale Dollar Sales by Segment 2013 – 2018 pg 185
  • 11.93 The Projected U.S. Tea Market Share of Estimated Wholesale Dollar Sales by Segment 2013 – 2018 pg 186
  • 11.94 The Projected U.S. Tea Market Change in Estimated Wholesale Dollar Sales by Segment 2014 – 2018 pg 187
  • 11.95 The Projected U.S. RTD Tea Market Volume by Price Segment 2008 – 2018 pg 188
  • 11.96 The Projected U.S. RTD Tea Market Share of Volume by Price Segment 2008 – 2018 pg 189
  • 11.97 The Projected U.S. RTD Tea Market Compound Annual Growth by Price Segment 2013 – 2018 pg 190

12. THE FUTURE OF EMERGING CATEGORIES

The Projected National Emerging Categories Market pg 191

  • Overview pg 191
  • The Future pg 192

EXHIBITS

  • 12.98 The Projected U.S. Emerging Beverage Market Volume and Growth 2007 – 2018 pg 197
  • 12.99 The Projected U.S. Emerging Beverage Market Per Capita Consumption 2007 – 2018 pg 198
  • 12.100 The Projected U.S. Emerging Beverage Market Wholesale Dollar Sales and Growth 2007 – 2018 pg 199
  • 12.101 The Projected U.S. Emerging Beverage Market Estimated Volume by Category 2013 – 2018 pg 200
  • 12.102 The Projected U.S. Emerging Beverage Market Share of Estimated Volume by Category 2013 – 2018 pg 201
  • 12.103 The Projected U.S. Emerging Beverage Market Change in Estimated Volume by Category 2014 – 2018 pg 202
  • 12.104 The Projected U.S. Emerging Beverage Market Per Capita Consumption by Category 2013 – 2018 pg 203
  • 12.105 The Projected U.S. Emerging Beverage Market Estimated Wholesale Dollar Sales by Category 2013 – 2018 pg 204
  • 12.106 The Projected U.S. Emerging Beverage Market Share of Estimated Wholesale Dollar Sales by Category 2013 – 2018 pg 205
  • 12.107 The Projected U.S. Emerging Beverage Market Change in Estimated Wholesale Dollar Sales by Category 2014 – 2018 pg 206

13. THE FUTURE OF WINE

The Projected National Wine Market pg 207

  • Overview pg 207
  • Volume pg 209
  • The Future pg 209

EXHIBITS

  • 13.108 The Projected U.S. Wine Market Estimated Wholesale Dollar Sales and Volume and Change 2000 – 2018 pg 211
  • 13.109 The Projected U.S. Wine Market Compound Annual Growth 2005 – 2018 pg 212
  • 13.110 The Projected U.S. Wine Market Per Capita Consumption 2000 – 2018 pg 213

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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