For more than 40 years, Beverage Marketing Corporation has grown into the leading management consulting firm and a leading research company to the beverage industry. Using the four pillars of quick project starts, strong understanding of client issues, cost effective activities, and real-world workable solutions backed by our extensive proprietary data, BMC differentiates itself from other firms to deliver the best-possible solutions to our clients.
Learn more about DrinkTell™, Beverage Marketing Corporation's comprehensive database with market forecasts
Beverage data snapshots
Data & insights from
BMC's DrinkTell™ Database
with Market Forecasts
Bottled-water consumption in the U.S. reached 39.3 gallons per capita last year, while carbonated soft drinks slipped to 38.5 gallons, according to industry tracker Beverage Marketing Corp. Soda still generated more revenue last year: $39.5 billion in retail sales compared with $21.3 billion for water, according to Euromonitor. And 26% of water revenue in 2016 went to soda giants Coca-Cola Co. and PepsiCo Inc., which sell the top two brands Dasani and Aquafina, respectively, and are now pushing higher-priced premium brands."
—The Wall Street Journal (March 9, 2017)