Bottled Water in the U.S., 2011 edition

CHAPTER

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg..........1

The National Bottled Water Market pg..........2

  • Overview pg..........2
  • Volume pg..........3
  • Per Capita Consumption pg..........4
  • Volume by Segment pg..........5
  • Wholesale Dollar Sales pg..........6
  • Prices pg..........6
  • Seasonality pg..........7
  • Recent Trends in the Bottled Water Market pg..........7

Exhibits pg..........13

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

Regional Bottled Water Markets pg..........27

  • Overview pg..........27
  • Non–Sparkling Water pg..........29
  • Sparkling Water pg..........30
  • Per Capita Consumption pg..........32

State Bottled Water Markets pg..........36

  • Overview pg..........36
  • The Leading States pg..........36
  • Per Capita Consumption pg..........37

Exhibits pg..........38

3. THE HOD WATER MARKET

Home– and Office–Delivered Bottled Water pg..........55

  • Overview pg..........55
  • Leading Companies and Brands pg..........59
  • Number of Coolers pg..........60

Exhibits pg..........61

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg..........71

  • Overview pg..........71
  • Volume pg..........72

Volume of Imports by Origin pg..........73

  • Regions of Origin pg..........73
  • Countries of Origin pg..........74

Value of Imports by Origin pg..........76

  • Regions of Origin pg..........76
  • Countries of Origin pg..........76
  • Dollars Per Gallon pg..........78

Imported Volume by Type pg..........80

  • Imported Sparkling and Non–Sparkling Water pg..........80

Exhibits pg..........81

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg..........97

Non–Sparkling Volume by Distribution Channel pg..........104

Domestic Sparkling Volume by Distribution Channel pg..........106

Imported Volume by Distribution Channel pg..........107

PET Water Share by Outlet pg..........108

Bottled Water Dollar Sales by Distribution Channel pg..........109

Bottled Water Dollar Sales by Channel & Water Type pg..........111

Bottled Water Sales Average Price Per Gallon pg..........112

  • Non–Sparkling pg..........112
  • Domestic Sparkling pg..........112
  • Imports pg..........113
  • Percentage on Feature and Display pg..........113
  • Average Price in Supermarkets pg..........113

Exhibits pg..........114

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg..........137

Non–Sparkling Volume by Container Type pg..........140

Non–Sparkling Volume by Container Size and Channel pg..........141

Sparkling Volume by Container Type pg..........144

Exhibits pg..........145

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg..........157

Nestlé Waters North America, Inc. pg..........160

  • Poland Spring pg..........166
  • Arrowhead pg..........169
  • Deer Park pg..........170
  • Ozarka pg..........171
  • Zephyrhills pg..........172
  • Ice Mountain pg..........172
  • Nestlé Pure Life pg..........173
  • Perrier pg..........176
  • Calistoga pg..........177
  • Re–source pg..........178

PepsiCo, Inc. pg..........180

  • Aquafina pg..........180
  • Ethos pg..........184

Coca–Cola Company pg..........186

  • Dasani pg..........187
  • Aquarius Spring pg..........192

DS Waters Enterprises pg..........194

  • McKesson Brands pg..........197
  • Suntory Brands pg..........198

Danone Waters of America pg..........202

  • Evian pg..........203

CG Roxane LLC pg..........205

  • Alpine Spring pg..........205

Culligan International pg..........207

Dr Pepper Snapple Group, Inc. pg..........210

Crystal Rock pg..........212

Glacier Water Services, Inc. pg..........219

The PET Water Market pg..........222

The Leading Imported Bottled Water Brands pg..........223

  • Evian pg..........223
  • Fiji pg..........223
  • San Pellegrino pg..........227
  • Perrier pg..........227
  • Volvic pg..........227
  • Acqua Panna pg..........228
  • Apollinaris pg..........228
  • Voss pg..........228
  • Iceland Spring pg..........229

The Leading Bottled Water Brands by Channel pg..........230

Exhibits pg..........231

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg..........253

  • Overview pg..........253
  • Volume pg..........253

Club Soda and Seltzer Water Companies and Brands pg..........255

  • Overview pg..........255
  • Vintage pg..........256
  • Canada Dry pg..........256
  • Schweppes pg..........257
  • Seagram pg..........257

Exhibits pg..........258

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg..........265

  • Overview pg..........265
  • Volume pg..........266

Exhibits pg..........267

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg..........271

  • Overview pg..........271
  • Domestic Brands pg..........274
  • Imported Brands pg..........276

Bottled Water Advertising by Media pg..........277

Exhibits pg..........279

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg..........291

  • Overview pg..........291
  • Comparative Demographics of Bottled Water Brands pg..........295

Exhibits pg..........298

12. THE PROJECTED U.S. BOTTLED WATER MARKET

The Projected National Bottled Water Market pg..........303

  • Overview pg..........303
  • Per Capita Consumption pg..........304
  • Volume by Segments pg..........305
  • Volume by Distribution Channels pg..........307
  • Sparkling and Imported Waters pg..........309

Exhibits pg..........310

APPENDIX

A. U.S. Population by Region 1976 – 2010 pg..........323

EXHIBIT

1. THE U.S. BOTTLED WATER MARKET

1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2010 pg..........13

1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2010 pg..........14

1.3 U.S. Bottled Water Market Non–Sparkling, Sparkling & Import Gallonage 1976 – 2010 pg..........15

1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2010 pg..........16

1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2010 pg..........17

1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2010 pg..........18

1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2010 pg..........19

1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2010 pg..........20

1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2010 pg..........21

1.10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2010 pg..........22

1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2010 pg..........23

1.12 U.S. Bottled Water Market Estimated Retail Dollars 2006 – 2010 pg..........24

1.13 U.S. Bottled Water Market Estimated Share of Retail Dollars 2006 – 2010 pg..........25

1.14 U.S. Bottled Water Market Change in Retail Dollars 2007 – 2010 pg..........26

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

2.15 U.S. Bottled Water Market Gallonage by Region 2005 – 2010 pg..........38

2.16 U.S. Bottled Water Market Share of Gallonage by Region 2005 – 2010 pg..........39

2.17 U.S. Bottled Water Market Change in Gallonage by Region 2006 – 2010 pg..........40

2.18 U.S. Non–Sparkling Bottled Water Market Gallonage by Region 2005 – 2010 pg..........41

2.19 U.S. Non–Sparkling Bottled Water Market Share of Gallonage by Region 2005 – 2010 pg..........42

2.20 U.S. Non–Sparkling Bottled Water Market Change in Gallonage by Region 2006 – 2010 pg..........43

2.21 U.S. Sparkling Bottled Water Market Gallonage by Region 2005 – 2010 pg..........44

2.22 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2005 – 2010 pg..........45

2.23 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2006 – 2010 pg..........46

2.24 U.S. Bottled Water Market Per Capita Consumption by Region 2005 – 2010 pg..........47

2.25 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2005 – 2010 pg..........48

2.26 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2005 – 2010 pg..........49

2.27 U.S. Bottled Water Market Estimated Gallonage by Leading States 2005 – 2010 pg..........50

2.28 U.S. Bottled Water Market Share of Gallonage by Leading States 2005 – 2010 pg..........51

2.29 U.S. Bottled Water Market Change in Gallonage by Leading States 2006 – 2010 pg..........52

2.30 U.S. Bottled Water Market Per Capita Consumption of Leading States 2005 – 2010 pg..........53

3. THE HOD WATER MARKET

3.31 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2005 – 2010 pg..........61

3.32 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2005 – 2010 pg..........62

3.33 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2006 – 2010 pg..........63

3.34 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2005 – 2010 pg..........64

3.35 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2005 – 2010 pg..........65

3.36 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2006 – 2010 pg..........66

3.37 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2005 – 2010 pg..........67

3.38 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2005 – 2010 pg..........68

3.39 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2006 – 2010 pg..........69

3.40 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2010 pg..........70

4. THE IMPORTED BOTTLED WATER MARKET

4.41 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2010 pg..........81

4.42 Imported Bottled Water Market Gallonage by Region 2005 – 2010 pg..........82

4.43 Imported Bottled Water Market Share by Region 2005 – 2010 pg..........83

4.44 Imported Bottled Water Market Change by Region 2006 – 2010 pg..........84

4.45 Leading Imported Water Countries Gallonage 2005 – 2010 pg..........85

4.46 Leading Imported Water Countries Share 2005 – 2010 pg..........86

4.47 Leading Imported Water Countries Gallonage Growth 2006 – 2010 pg..........87

4.48 Imported Bottled Water Market Dollar Value by Region 2005 – 2010 pg..........88

4.49 Imported Bottled Water Market Dollar Share by Region 2005 – 2010 pg..........89

4.50 Imported Bottled Water Market Dollar Growth by Region 2006 – 2010 pg..........90

4.51 Leading Imported Water Countries Dollar Value 2005 – 2010 pg..........91

4.52 Leading Imported Water Countries Share of Dollar Value 2005 – 2010 pg..........92

4.53 Leading Imported Water Countries Change in Dollar Value 2006 – 2010 pg..........93

4.54 Leading Imported Water Countries Dollars Per Gallon 2005 – 2010 pg..........94

4.55 Imported Bottled Water Market Volume by Type 1994 – 2010 pg..........95

4.56 Imported Bottled Water Market Share of Imports by Type 1994 – 2010 pg..........96

4.57 Imported Bottled Water Market Growth by Type 1995 – 2010 pg..........97

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

5.58 U.S. Bottled Water Market Volume by Type of Distribution 2005 – 2010 pg..........114

5.59 U.S. Bottled Water Market Share by Type of Distribution 2005 – 2010 pg..........115

5.60 U.S. Bottled Water Market Growth by Type of Distribution 2006 – 2010 pg..........116

5.61 U.S. Bottled Water Market Volume by Distribution Channel 2005 – 2010 pg..........117

5.62 U.S. Bottled Water Market Share of Volume by Distribution Channel 2005 – 2010 pg..........118

5.63 U.S. Bottled Water Market Change in Volume by Distribution Channel 2006 – 2010 pg..........119

5.64 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2000 – 2010 pg..........120

5.65 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2000 – 2010 pg..........121

5.66 U.S. Bottled Water Market Growth by Water Type and Distribution 2001 – 2010 pg..........122

5.67 U.S. PET Water Market Volume by Distribution Channel 2005 – 2010 pg..........123

5.68 U.S. PET Water Market Share of Volume by Distribution Channel 2005 – 2010 pg..........124

5.69 U.S. PET Water Market Change in Volume by Distribution Channel 2006 – 2010 pg..........125

5.70 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2005 – 2010 pg..........126

5.71 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2005 – 2010 pg..........127

5.72 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2006 – 2010 pg..........128

5.73 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2000 – 2010 pg..........129

5.74 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2000 – 2010 pg..........130

5.75 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2001 – 2010 pg..........131

5.76 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2000 – 2010 pg..........132

5.77 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2001 – 2010 pg..........133

5.78 U.S. Bottled Water Market Percent by Type on Feature and Display in Grocery Stores 2007 – 2010 pg..........134

5.79 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2005 – 2010 pg..........135

6. BOTTLED WATER PACKAGING

6.80 Domestic Non–Sparkling and Sparkling Water Volume by Container Material 2005 – 2010 pg..........145

6.81 Domestic Non–Sparkling and Sparkling Water Share by Container Material 2005 – 2010 pg..........146

6.82 Domestic Non–Sparkling and Sparkling Water Growth by Container Material 2006 – 2010 pg..........147

6.83 Domestic Non–Sparkling Water Volume by Container Material 2005 – 2010 pg..........148

6.84 Domestic Non–Sparkling Water Share by Container Material 2005 – 2010 pg..........149

6.85 Domestic Non–Sparkling Water Growth by Container Material 2006 – 2010 pg..........150

6.86 Domestic Non–Sparkling Water Volume by Container Size 2005 – 2010 pg..........151

6.87 Domestic Non–Sparkling Water Share by Container Size 2005 – 2010 pg..........152

6.88 Domestic Non–Sparkling Water Growth by Container Size 2006 – 2010 pg..........153

6.89 Domestic Sparkling Water Volume by Container Material 2005 – 2010 pg..........154

6.90 Domestic Sparkling Water Share by Container Material 2005 – 2010 pg..........155

6.91 Domestic Sparkling Water Growth by Container Material 2006 – 2010 pg..........156

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

7.92 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2005 – 2010 pg..........231

7.93 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2005 – 2010 pg..........232

7.94 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2006 – 2010 pg..........233

7.95 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2005 – 2010 pg..........234

7.96 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2005 – 2010 pg..........236

7.97 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2006 – 2010 pg..........238

7.98 Leading Bottled Water Brands Dollar Sales 2005 – 2010 pg..........240

7.99 Leading Bottled Water Brands Share of Dollar Sales 2005 – 2010 pg..........241

7.100 Leading Bottled Water Brands Change in Dollar Sales 2006 – 2010 pg..........242

7.101 PET Water Market in the U.S. Volume Share by Company 2005 – 2010 pg..........243

7.102 The Leading Imported Water Brands Estimated Volume 2005 – 2010 pg..........244

7.103 The Leading Imported Water Brands Volume Growth 2006 – 2010 pg..........245

7.104 The Leading Retail PET Brands In Grocery Stores by Volume 2010 pg..........246

7.105 The Leading Retail PET Brands In Drug Stores by Volume 2010 pg..........247

7.106 The Leading Sparkling Water Brands In Grocery Stores by Volume 2010 pg..........248

7.107 The Leading Sparkling Water Brands In Drug Stores by Volume 2010 pg..........249

7.108 The Leading Distilled Water Brands In Grocery Stores by Volume 2010 pg..........250

7.109 The Leading Distilled Water Brands In Drug Stores by Volume 2010 pg..........251

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

8.110 Club Soda/Seltzer Estimated Volume 2005 – 2010 pg..........258

8.111 Club Soda/Seltzer Estimated Volume Share 2005 – 2010 pg..........259

8.112 Club Soda/Seltzer Estimated Volume Growth 2006 – 2010 pg..........260

8.113 Club Soda/Seltzer Estimated Volume by Brand 2005 – 2010 pg..........261

8.114 Club Soda/Seltzer Estimated Share by Brand 2005 – 2010 pg..........262

8.115 Club Soda/Seltzer Estimated Growth by Brand 2006 – 2010 pg..........263

9. BOTTLED WATER BY SOURCE

9.116 Retail PET Bottled Water Volume by Source 2000 – 2010 pg..........267

9.117 Retail PET Bottled Water Share by Source 2000 – 2010 pg..........268

9.118 Retail PET Bottled Water Growth by Source 2001 – 2010 pg..........269

10. BOTTLED WATER ADVERTISING EXPENDITURES

10.119 U.S. Bottled Water Market Advertising Expenditures 1979 – 2010 pg..........279

10.120 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2010 pg..........280

10.121 Imported Bottled Water Advertising Expenditures 1979 – 2010 pg..........281

10.122 Leading Domestic Brands by Advertising Expenditures 2005 – 2010 pg..........282

10.123 Leading Domestic Brands by Share of Advertising Expenditures 2005 – 2010 pg..........283

10.124 Leading Domestic Brands Change in Advertising Expenditures 2006 – 2010 pg..........284

10.125 Leading Imported Brands by Advertising Expenditures 2005 – 2010 pg..........285

10.126 Leading Imported Brands by Share of Advertising Expenditures 2005 – 2010 pg..........286

10.127 Leading Imported Brands Change in Advertising Expenditures 2006 – 2010 pg..........287

10.128 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2005 – 2010 pg..........288

10.129 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2005 – 2010 pg..........289

10.130 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2006 – 2010 pg..........290

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

11.131 Demographics of the Bottled Water Consumer 2010 pg..........298

11.132 Demographics of the Poland Spring Consumer 2010 pg..........299

11.133 Demographics of the Evian Consumer 2010 pg..........300

11.134 Demographics of the Aquafina Consumer 2010 pg..........301

11.135 Demographics of the Dasani Consumer 2010 pg..........302

12. THE PROJECTED U.S. BOTTLED WATER MARKET

12.136 Projected U.S. Bottled Water Market Volume 1976 – 2015 pg..........310

12.137 Projected U.S. Bottled Water Market Compound Annual Growth 1981 – 2015 pg..........311

12.138 Projected U.S. Bottled Water Market Per Capita Consumption 1985 – 2015 pg..........312

12.139 Projected U.S. Bottled Water Market Volume by Segment 2010 – 2015 pg..........313

12.140 Projected U.S. Bottled Water Market Volume Share by Segment 2010 – 2015 pg..........314

12.141 Projected U.S. Bottled Water Market Compound Annual Growth by Segment 2010 – 2015 pg..........315

12.142 Projected U.S. Bottled Water Market Volume and Share by Distribution Channel 2010 – 2015 pg..........316

12.143 Projected U.S. Bottled Water Market Compound Annual Growth by Distribution Channel 2010 – 2015 pg..........317

12.144 Projected Domestic Non–Sparkling Bottled Water Market Volume and Share by Distribution Channel 2010 – 2015 pg..........318

12.145 Projected Domestic Non–Sparkling Bottled Water Market Compound Annual Growth by Distribution Channel 2010 – 2015 pg..........319

12.146 Projected Domestic Sparkling and Imported Bottled Water Volume and Share 2005 – 2015 pg..........320

12.147 Projected Domestic Sparkling and Imported Bottled Water Compound Annual Growth 2010 – 2015 pg..........321

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