Bottled Water in the U.S., 2010 edition
CHAPTER
1. THE U.S. BOTTLED WATER MARKET
The Global Bottled Water Market pg..........1
The National Bottled Water Market pg..........2
- Overview pg..........2
- Volume pg..........3
- Per Capita Consumption pg..........4
- Volume by Segment pg..........5
- Wholesale Dollar Sales pg..........6
- Prices pg..........6
- Seasonality pg..........7
- Recent Trends in the Bottled Water Market pg..........7
Exhibits pg..........14
2. THE REGIONAL AND STATE BOTTLED WATER MARKETS
Regional Bottled Water Markets pg..........25
- Overview pg..........25
- Non–Sparkling Water pg..........27
- Sparkling Water pg..........28
- Per Capita Consumption pg..........30
State Bottled Water Markets pg..........34
- Overview pg..........34
- The Leading States pg..........34
- Per Capita Consumption pg..........35
Exhibits pg..........36
3. THE HOD WATER MARKET
Home– and Office–Delivered Bottled Water pg..........53
- Overview pg..........53
- Leading Companies and Brands pg..........57
- Number of Coolers pg..........57
Exhibits pg..........59
4. THE IMPORTED BOTTLED WATER MARKET
Imported Bottled Water pg..........69
- Overview pg..........69
- Volume pg..........70
Volume of Imports by Origin pg..........71
- Regions of Origin pg..........71
- Countries of Origin pg..........72
Value of Imports by Origin pg..........74
- Regions of Origin pg..........74
- Countries of Origin pg..........74
- Dollars Per Gallon pg..........76
Imported Volume by Type pg..........78
- Imported Sparkling and Non–Sparkling Water pg..........78
Exhibits pg..........79
5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING
Bottled Water Volume by Distribution Channel pg..........97
Non–Sparkling Volume by Distribution Channel pg..........101
Domestic Sparkling Volume by Distribution Channel pg..........103
Imported Volume by Distribution Channel pg..........104
Off–Premise Retail Non–Sparkling Share by Outlet pg..........105
Bottled Water Dollar Sales by Distribution Channel pg..........106
Bottled Water Dollar Sales by Channel & Water Type pg..........108
Bottled Water Sales Average Price Per Gallon pg..........109
- Non–Sparkling pg..........109
- Domestic Sparkling pg..........109
- Imports pg..........110
- Percentage on Feature and Display pg..........110
- Average Price in Supermarkets pg..........110
Exhibits pg..........111
6. BOTTLED WATER PACKAGING
Bottled Water Packaging Developments pg..........129
Non–Sparkling Volume by Container Type pg..........132
Non–Sparkling Volume by Container Size and Channel pg..........133
Sparkling Volume by Container Type pg..........136
Exhibits pg..........137
7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS
The Leading Companies and Their Brands pg..........149
Nestlé Waters North America, Inc. pg..........152
- Poland Spring pg..........158
- Arrowhead pg..........161
- Deer Park pg..........163
- Ozarka pg..........163
- Zephyrhills pg..........164
- Ice Mountain pg..........164
- Nestlé Pure Life pg..........165
- Perrier pg..........167
- Calistoga pg..........169
- Re–source pg..........170
PepsiCo, Inc. pg..........171
- Aquafina pg..........171
- Ethos pg..........175
Coca–Cola Company pg..........177
- Dasani pg..........178
- Aquarius Spring pg..........183
DS Waters Enterprises pg..........185
- McKesson Brands pg..........187
- Suntory Brands pg..........189
Danone Waters of America pg..........192
- Evian pg..........193
CG Roxane LLC pg..........195
- Alpine Spring pg..........195
Culligan International pg..........197
Dr Pepper Snapple Group, Inc. pg..........200
Crystal Rock pg..........202
Glacier Water Services, Inc. pg..........209
The PET Water Market pg..........212
The Leading Imported Bottled Water Brands pg..........213
- Evian pg..........213
- Fiji pg..........213
- San Pellegrino pg..........216
- Perrier pg..........216
- Volvic pg..........217
- Acqua Panna pg..........217
- Apollinaris pg..........217
- Voss pg..........218
- Iceland Spring pg..........218
The Leading Bottled Water Brands by Channel pg..........219
Exhibits pg..........220
8. THE U.S. CLUB SODA AND SELTZER WATER MARKET
Club Soda and Seltzer Water pg..........241
- Overview pg..........241
- Volume pg..........241
Club Soda and Seltzer Water Companies and Brands pg..........243
- Overview pg..........243
- Vintage pg..........244
- Canada Dry pg..........244
- Schweppes pg..........245
- Seagram pg..........245
Exhibits pg..........246
9. BOTTLED WATER BY SOURCE
Purified and Spring Water pg..........253
- Overview pg..........253
- Volume pg..........254
Exhibits pg..........255
10. BOTTLED WATER ADVERTISING EXPENDITURES
Bottled Water Advertising pg..........259
- Overview pg..........259
- Domestic Brands pg..........262
- Imported Brands pg..........263
Bottled Water Advertising by Media pg..........265
Exhibits pg..........267
11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER
Users of Bottled Waters in the U.S. pg..........279
- Overview pg..........279
- Comparative Demographics of Bottled Water Brands pg..........283
Exhibits pg..........286
12. THE PROJECTED U.S. BOTTLED WATER MARKET
The Projected National Bottled Water Market pg..........291
- Overview pg..........291
- Per Capita Consumption pg..........292
- Volume by Segments pg..........293
- Volume by Distribution Channels pg..........295
- Sparkling and Imported Waters pg..........297
Exhibits pg..........298
APPENDIX
A. U.S. Population by Region 1976 – 2009 pg..........311
EXHIBIT
1. THE U.S. BOTTLED WATER MARKET
1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2009 pg..........14
1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2009 pg..........15
1.3 U.S. Bottled Water Market Non–Sparkling, Sparkling & Import Gallonage 1976 – 2009 pg..........16
1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2009 pg..........17
1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2009 pg..........18
1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2009 pg..........19
1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2009 pg..........20
1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2009 pg..........21
1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2009 pg..........22
1.10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2009 pg..........23
1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2009 pg..........24
2. THE REGIONAL AND STATE BOTTLED WATER MARKETS
2.12 U.S. Bottled Water Market Gallonage by Region 2004 – 2009 pg..........36
2.13 U.S. Bottled Water Market Share of Gallonage by Region 2004 – 2009 pg..........37
2.14 U.S. Bottled Water Market Change in Gallonage by Region 2005 – 2009 pg..........38
2.15 U.S. Non–Sparkling Bottled Water Market Gallonage by Region 2004 – 2009 pg..........39
2.16 U.S. Non–Sparkling Bottled Water Market Share of Gallonage by Region 2004 – 2009 pg..........40
2.17 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2005 – 2009 pg..........41
2.18 U.S. Sparkling Bottled Water Market Gallonage by Region 2004 – 2009 pg..........42
2.19 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2004 – 2009 pg..........43
2.20 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2005 – 2009 pg..........44
2.21 U.S. Bottled Water Market Per Capita Consumption by Region 2004 – 2009 pg..........45
2.22 U.S. Non–Sparkling Bottled Water Market Per Capita Consumption by Region 2004 – 2009 pg..........46
2.23 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2004 – 2009 pg..........47
2.24 U.S. Bottled Water Market Estimated Gallonage by Leading States 2004 – 2009 pg..........48
2.25 U.S. Bottled Water Market Share of Gallonage by Leading States 2004 – 2009 pg..........49
2.26 U.S. Bottled Water Market Change in Gallonage by Leading States 2005 – 2009 pg..........50
2.27 U.S. Bottled Water Market Per Capita Consumption of Leading States 2004 – 2009 pg..........51
3. THE HOD WATER MARKET
3.28 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2004 – 2009 pg..........59
3.29 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2004 – 2009 pg..........60
3.30 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2005 – 2009 pg..........61
3.31 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2004 – 2009 pg..........62
3.32 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2004 – 2009 pg..........63
3.33 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2005 – 2009 pg..........64
3.34 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2004 – 2009 pg..........65
3.35 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2004 – 2009 pg..........66
3.36 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2005 – 2009 pg..........67
3.37 U.S. Water Cooler Market Millions of Units in Operation 1990 – 2009 pg..........68
4. THE IMPORTED BOTTLED WATER MARKET
4.38 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2009 pg..........79
4.39 Imported Bottled Water Market Gallonage by Region 2004 – 2009 pg..........80
4.40 Imported Bottled Water Market Share by Region 2004 – 2009 pg..........81
4.41 Imported Bottled Water Market Change by Region 2005 – 2009 pg..........82
4.42 Leading Imported Water Countries Gallonage 2004 – 2009 pg..........83
4.43 Leading Imported Water Countries Share 2004 – 2009 pg..........84
4.44 Leading Imported Water Countries Gallonage Growth 2005 – 2009 pg..........85
4.45 Imported Bottled Water Market Dollar Value by Region 2004 – 2009 pg..........86
4.46 Imported Bottled Water Market Dollar Share by Region 2004 – 2009 pg..........87
4.47 Imported Bottled Water Market Dollar Growth by Region 2005 – 2009 pg..........88
4.48 Leading Imported Water Countries Dollar Value 2004 – 2009 pg..........89
4.49 Leading Imported Water Countries Share of Dollar Value 2004 – 2009 pg..........90
4.50 Leading Imported Water Countries Change in Dollar Value 2005 – 2009 pg..........91
4.51 Leading Imported Water Countries Dollars Per Gallon 2004 – 2009 pg..........92
4.52 Imported Bottled Water Market Volume by Type 1994 – 2009 pg..........93
4.53 Imported Bottled Water Market Share of Imports by Type 1994 – 2009 pg..........94
4.54 Imported Bottled Water Market Growth by Type 1995 – 2009 pg..........95
5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING
5.55 U.S. Bottled Water Market Volume by Type of Distribution 2004 – 2009 pg..........111
5.56 U.S. Bottled Water Market Share by Type of Distribution 2004 – 2009 pg..........112
5.57 U.S. Bottled Water Market Growth by Type of Distribution 2005 – 2009 pg..........113
5.58 U.S. Bottled Water Market Gallonage by Water Type and Distribution 1999 – 2009 pg..........114
5.59 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 1999 – 2009 pg..........115
5.60 U.S. Bottled Water Market Growth by Water Type and Distribution 2000 – 2009 pg..........116
5.61 Estimated Retail (Off–Premise) Non-Carbonated Bottled Water Share by Channel 2004 – 2009 pg..........117
5.62 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2004 – 2009 pg..........118
5.63 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2004 – 2009 pg..........119
5.64 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2005 – 2009 pg..........120
5.65 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 1999 – 2009 pg..........121
5.66 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 1999 – 2009 pg..........122
5.67 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2000 – 2009 pg..........123
5.68 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 1999 – 2009 pg..........124
5.69 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2000 – 2009 pg..........125
5.70 U.S. Bottled Water Market Percent by Type on Feature and Display in Grocery Stores 2006 – 2009 pg..........126
5.71 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2004 – 2009 pg..........127
6. BOTTLED WATER PACKAGING
6.72 Domestic Non–Sparkling and Sparkling Water Volume by Container Material 2004 – 2009 pg..........137
6.73 Domestic Non–Sparkling and Sparkling Water Share by Container Material 2004 – 2009 pg..........138
6.74 Domestic Non–Sparkling and Sparkling Water Growth by Container Material 2005 – 2009 pg..........139
6.75 Domestic Non–Sparkling Water Volume by Container Material 2004 – 2009 pg..........140
6.76 Domestic Non–Sparkling Water Share by Container Material 2004 – 2009 pg..........141
6.77 Domestic Non–Sparkling Water Growth by Container Material 2005 – 2009 pg..........142
6.78 Domestic Non–Sparkling Water Volume by Container Size 2004 – 2009 pg..........143
6.79 Domestic Non–Sparkling Water Share by Container Size 2004 – 2009 pg..........144
6.80 Domestic Non–Sparkling Water Growth by Container Size 2005 – 2009 pg..........145
6.81 Domestic Sparkling Water Volume by Container Material 2004 – 2009 pg..........146
6.82 Domestic Sparkling Water Share by Container Material 2004 – 2009 pg..........147
6.83 Domestic Sparkling Water Growth by Container Material 2005 – 2009 pg..........148
7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS
7.84 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2004 – 2009 pg..........220
7.85 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2004 – 2009 pg..........221
7.86 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2005 – 2009 pg..........222
7.87 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2004 – 2009 pg..........223
7.88 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2004 – 2009 pg..........225
7.89 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2005 – 2009 pg..........227
7.90 Leading Bottled Water Brands Dollar Sales 2004 – 2009 pg..........229
7.91 Leading Bottled Water Brands Share of Dollar Sales 2004 – 2009 pg..........230
7.92 Leading Bottled Water Brands Change in Dollar Sales 2005 – 2009 pg..........231
7.93 PET Water Market in the U.S. Volume Share by Company 2004 – 2009 pg..........232
7.94 The Leading Imported Water Brands Estimated Volume 2004 – 2009 pg..........233
7.95 The Leading Imported Water Brands Volume Growth 2005 – 2009 pg..........234
7.96 The Leading Retail PET Brands In Grocery Stores by Volume 2009 pg..........235
7.97 The Leading Retail PET Brands In Drug Stores by Volume 2009 pg..........236
7.98 The Leading Sparkling Water Brands In Grocery Stores by Volume 2009 pg..........237
7.99 The Leading Sparkling Water Brands In Drug Stores by Volume 2009 pg..........238
7.100 The Leading Distilled Water Brands In Grocery Stores by Volume 2009 pg..........239
7.101 The Leading Distilled Water Brands In Drug Stores by Volume 2009 pg..........240
8. THE U.S. CLUB SODA AND SELTZER WATER MARKET
8.102 Club Soda/Seltzer Estimated Volume 2004 – 2009 pg..........246
8.103 Club Soda/Seltzer Estimated Volume Share 2004 – 2009 pg..........247
8.104 Club Soda/Seltzer Estimated Volume Growth 2005 – 2009 pg..........248
8.105 Club Soda/Seltzer Estimated Volume by Brand 2004 – 2009 pg..........249
8.106 Club Soda/Seltzer Estimated Share by Brand 2004 – 2009 pg..........250
8.107 Club Soda/Seltzer Estimated Growth by Brand 2005 – 2009 pg..........251
9. BOTTLED WATER BY SOURCE
9.108 Retail PET Bottled Water Volume by Source 2000 – 2009 pg..........255
9.109 Retail PET Bottled Water Share by Source 2000 – 2009 pg..........256
9.110 Retail PET Bottled Water Growth by Source 2001 – 2009 pg..........257
10. BOTTLED WATER ADVERTISING EXPENDITURES
10.111 U.S. Bottled Water Market Advertising Expenditures 1979 – 2009 pg..........267
10.112 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2009 pg..........268
10.113 Imported Bottled Water Advertising Expenditures 1979 – 2009 pg..........269
10.114 Leading Domestic Brands by Advertising Expenditures 2004 – 2009 pg..........270
10.115 Leading Domestic Brands by Share of Advertising Expenditures 2004 – 2009 pg..........271
10.116 Leading Domestic Brands Change in Advertising Expenditures 2005 – 2009 pg..........272
10.117 Leading Imported Brands by Advertising Expenditures 2004 – 2009 pg..........273
10.118 Leading Imported Brands by Share of Advertising Expenditures 2004 – 2009 pg..........274
10.119 Leading Imported Brands Change in Advertising Expenditures 2005 – 2009 pg..........275
10.120 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2004 – 2009 pg..........276
10.121 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2004 – 2009 pg..........277
10.122 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2005 – 2009 pg..........278
11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER
11.123 Demographics of the Bottled Water Consumer 2009 pg..........286
11.124 Demographics of the Poland Spring Consumer 2009 pg..........287
11.125 Demographics of the Evian Consumer 2009 pg..........288
11.126 Demographics of the Aquafina Consumer 2009 pg..........289
11.127 Demographics of the Dasani Consumer 2009 pg..........290
12. THE PROJECTED U.S. BOTTLED WATER MARKET
12.128 Projected U.S. Bottled Water Market Volume 1976 – 2014 pg..........298
12.129 Projected U.S. Bottled Water Market Compound Annual Growth 1981 – 2014 pg..........299
12.130 Projected U.S. Bottled Water Market Per Capita Consumption 1985 – 2014 pg..........300
12.131 Projected U.S. Bottled Water Market Volume by Segment 2009 – 2014 pg..........301
12.132 Projected U.S. Bottled Water Market Volume Share by Segment 2009 – 2014 pg..........302
12.133 Projected U.S. Bottled Water Market Compound Annual Growth by Segment 2009 – 2014 pg..........303
12.134 Projected U.S. Bottled Water Market Volume and Share by Distribution Channel 2009 – 2014 pg..........304
12.135 Projected U.S. Bottled Water Market Compound Annual Growth by Distribution Channel 2009 – 2014 pg..........305
12.136 Projected Domestic Non–Sparkling Bottled Water Market Volume and Share by Distribution Channel 2009 – 2014 pg..........306
12.137 Projected Domestic Non–Sparkling Bottled Water Market Compound Annual Growth by Distribution Channel 2009 – 2014 pg..........307
12.138 Projected Domestic Sparkling and Imported Bottled Water Volume and Share 2004 – 2014 pg..........308
12.139 Projected Domestic Sparkling and Imported Bottled Water Compound Annual Growth 2009 – 2014 pg..........309