Beverage Marketing Corporation's Statistical Tracking Services division was established in 1972. This division was formed to track alcohol tax paid shipments into the states of Michigan and Indiana.
To Subscribe or For More Information:
Andrew Standardi III
Director of Operations
Tel: 800-332-6222 or 740-314-8380
Two publications were created to accomplish this task – The Michigan Beer Book and The Indiana Beer Book. These publications have provided indispensable market data to assist in strategic planning, sales and marketing activities, evaluating acquisitions and analyzing investment spending levels.
In-depth details on Beverage Marketing Corporation's Statistical Tracking Services division are as follows:
The The Michigan Beer Book and The Indiana Beer Book each contain:
- State Beer Market Report – Total brewer shipments/rankings/analysis
- Brewer-Distributor Report – Brewer shipment volume by distributor
- Distributor-Brewer Report – Distributor volume by brewer
- Metro/County Market Report – Total brewer local market shipments/rankings/analysis
- View Sample Data:
- Michigan Beer Book
- Indiana Beer Book
The Michigan Beer Book and The Indiana Beer Book are available on a monthly and bi-monthly basis. These publications are available in Adobe Acrobat PDF and Microsoft Excel formats.