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The current beer brew-haha would need to continue for most of the year and be greater than 20% clip to offset the loss of on-premise sales, says Carolyn Lemoine, director of alcohol research for Beverage Marketing Corp., a New York City-based research and consulting firm. 'Ultimately, dollar sales for the category are likely to be down when the crisis is over, as consumers spend less on beer in the off-premise than they do in the on-premise,' she said."
—USA Today (May 22, 2020)