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The BMC Beverage Blog
Craft Enough For You?


Written by: Brian Sudano

While writing our Vodka State of the Union from last week, we had a heated discussion in the office about the changing nature of product definitions in beverage alcohol. As a company who takes great care in defining trends and categories, it was one of those interesting discussions which lead us to some new thinking. So we're following up this week with some additi

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The BMC Beverage Blog
State of the Union: Vodka is Moving to Craft and Affordable Hipness


Written by: Brian Sudano

With the FIFA World Cup and other assorted geopolitical issues this summer, Russia's been in the news a lot lately. When we think of beverages and Russia, the mind immediately skips to vodka so we're taking the opportunity to do a Vodka State of the Union.

Our conclusion is simple: vodka as a category is healthy, but with the growing relevance of craft and new exciti

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The BMC Beverage Blog
Cider is Struggling: Is This the Canary in the Coal Mine For Craft?


Written by: Brian Sudano

In America, Alcoholic or 'Hard' Cider is one of the odder ducks in alcoholic beverages. In the UK and Ireland, drinking cider is a rite of passage during the warm summer months, served cold over ice at the pub or sipped lazily in the sun on a blanket in the park. But for Americans, Cider doesn't have similar rituals attached to it. For most American consumers, Cider is some

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New Report: BMC's U.S. Wine Guide 2018


BMC is pleased to announce the publication of its New Guide Report BMC's U.S. Wine Guide 2018.

BMC's U.S. Wine Guide 2018 covers total wine volume, volume by category, imported and domestic volume, retail sales by category, on- and off-premise sales, volume and per capita consumption by state, advertising expenditures and demographics. It also provides extensive data on lea

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New Report: 2018 Cannabis is the New Alcohol: Reinventing Cannabis for Sustainable Mainstream Use


BMC is pleased to announce the publication of its New Innovation Report Cannabis is the New Alcohol: Reinventing Cannabis for Sustainable Mainstream Use.

Produced in partnership between Beverage Marketing Corporation and emerging trends innovation experts, HVCK, this report takes a deep dive into the growing category of cannabis consumables, with an emphasis on beverages, i

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New Report: 2018 Supply Chain Symbiosis: Why the Beverage Industry and Blockchain are the Missing Link in the Cannabis Revolution


BMC is pleased to announce the publication of its New Innovation Report Supply Chain Symbiosis: Why the Beverage Industry and Blockchain Are the Missing Link in the Cannabis Revolution.

This report explores regulatory and distribution issues related to the burgeoning U.S. cannabis industry. It examines how food and beverage companies can leverage their supply chain expertise in

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New Report: 2018 Quarterly U.S. Category Volume and Wholesale Dollar Reports


BMC is pleased to announce the publication of its Data-Intensive Excel Report Quarterly U.S. Category Volume and Wholesale Dollar Reports.

This four volume set looks at 11 major beverage categories: beer, bottled water, CSDs, distilled spirits, energy drinks, fruit beverages, milk, RTD coffee, RTD tea, sports beverages and wine. Through comparison with quar

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New Report: 2018 U.S. College Student Beverage Consumption and Attitudes


BMC is pleased to announce the publication of its Market Report U.S. College Student Beverage Consumption and Attitudes.

U.S. College Student Beverage Consumption and Attitudes analyzes data collected and compiled by Riddle and Bloom (formerly Fluent) via a survey of more than a thousand college/university students throughout the United States concernin

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The BMC Beverage Blog
Cognac: A Luxury Renaissance


Written by: Brian Sudano

For a beverage marketer, there's something truly terrific about cognac. Wine and champagne have the romance of grape variety, age and origin and Scotch whisky has an undeniably strong history and perception of quality. But when done right, cognac combines all of these positive attributes with a luxury halo in a way no other drink can approach. Believe it or not, you can

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New Report: 2018 The Multiple Beverage Marketplace in the U.S.: Excel Data Set


BMC is pleased to announce the publication of its Data–Intensive Excel Report The Multiple Beverage Marketplace in the U.S..

This comprehensive report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth and per capita consumption. It offers key statistics across 11 U.S. beverage

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The BMC Beverage Blog
Kombucha Tea: Today's Sizzle, Tomorrow's Fizzle?


Written by: Brian Sudano

Kombucha tea may not be for everyone, but it is a red-hot category right now. We think this Asian-inspired health and wellness drink represents a natural evolution of the New Age category as consumers push the boundaries of functionality in their beverage choices. Functionality is the future and Kombucha certainly appeals to consumers making active choices about their healt

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The BMC Beverage Blog
Cannabis is Growing Like a Weed


Written by: Brian Sudano

The normalization of cannabis use for adults across America continues with no end in sight. As a result, increasingly savvy consumers are seeking reliable and consistent cannabis products to meet those needs. This is especially true in state markets where adult recreational use has become a growing and accepted part of the culture. We don't think the demand for reliable pr

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New Report: 2018 U.S. Alcohol Beverage Trend Analysis


BMC is pleased to announce the publication of its Focus Report U.S. Alcohol Beverage Trend Analysis.

This PowerPoint presentation from Beverage Marketing Corporation delivers observations and insights on trends affecting the adult beverage market. It offers beer, wine and spirits market data through 2017 as well as observations on the trends that are re-shaping the

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New Report: BMC's U.S. Spirits Guide 2018


BMC is pleased to announce the publication of its Guide Report BMC's U.S. Spirits Guide 2018.

BMC's U.S. Spirits Guide 2018 covers total distilled spirits volume, volume by category, imported and domestic volume, retail sales by category, on- and off-premise sales, volume and per capita consumption by state, advertising expenditures and demographics. It also provides ext

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IBWA Press Release: Consumers Reaffirm Bottled Water is America's Favorite Drink


Consumers reaffirm bottled water is America's favorite drink

Gap widens between bottled water and soda

Alexandria, VA, May 31, 2018 - Bottled water is the No. 1 beverage product in the U.S., by volume, for a second year in a row, the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC) announced today.

Bottled water volume grew to 13.7 billion gallons in 2017, a 7 percent increase o

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