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New Report: BMC's U.S. Beer Guide 2018


BMC is pleased to announce the publication of its Guide Report BMC's U.S. Beer Guide 2018.

BMC's U.S. Beer Guide 2018 covers total beer volume, volume by region and by category, imported and domestic volume, volume and per capita consumption by state, advertising expenditures and demographics. It also provides extensive data on leading brewers and brands as well as five-yea

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New Report: 2018 Cold Brew Coffee in the U.S.


BMC is pleased to announce the publication of its Focus Report Cold Brew Coffee in the U.S.

Cold Brew Coffee in the U.S. situates the cold brew subsegment of the RTD coffee market within the total U.S. coffee market. It measures cold brew coffee in terms of both volume and wholesale dollars and discusses leading brands. The report also includes Beverage Marketing's exclusive

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New Report: 2018 Contract Packing Directory Database


BMC is pleased to announce the publication of its Data-Intensive Excel Report Contract Packing Directory Database.

This Excel-based directory of more than 185 U.S. and Canadian contract packers allows you to manage contacts, add your notes, and most importantly, conduct searches for packers with particular product or processing capabilities, geographic locations, etc. It al

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New Report: 2018 Sparkling Water in the U.S.


BMC is pleased to announce the publication of its Focus Report Sparkling Water in the U.S.

Sparkling Water in the U.S. includes data on and analysis of the sparkling water category, including seltzer and club soda. It measures the market in both volume and wholesale dollar sales and profiles leading companies and brands. The report also features five-year projections

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The BMC Beverage Blog
State of the Union: The Magnificent Seven Leads the Whiskey Charge


Written by: Brian Sudano

It's no secret that whiskey in nearly all of its delicious forms is having a terrific run right now, benefitting from the boom in traditional cocktails across the US and internationally. The renaissance of cocktails such as the Manhattan and the Old Fashioned has contributed to the growth of bourbon especially. What's most interesting to us is that the category's success

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The BMC Beverage Blog
Coffee Wars: May the Froth be With You


Written by: Brian Sudano

The Cola Wars defined the 1980s for the global soft drink companies, a conflict which was won handily by Coke. After the Cola Wars beat down by Coke, a newly innovative PepsiCo came out slugging in the New Age beverage battles of the 1990s and early 2000s, recouping some much needed momentum. However, in recent years as New Age evolved from niche to mainstream, CSDs volu

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New Report: 2018 U.S. Bottled Water Topline


BMC is pleased to announce the publication of its Topline Report U.S. Bottled Water Topline.

This concise report contains key information and identifies key trends concerning the U.S. market for bottled water; it features category volume, wholesale dollar sales and per capita consumption data; leading company market shares; and five-year projections.

For more information,

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New Report: Bottled Water in the U.S. through 2022


BMC is pleased to announce the publication of its Market Report Bottled Water in the U.S. through 2022.

Beverage Marketing's definitive report on the now largest beverage category by volume considers every aspect of this category, including regional and state markets, packaging, distribution, advertising, demographics and more. It scrutinizes leading bottled water companies and offers

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The BMC Beverage Blog
The End of an Era: Indra Nooyi Moves on from PepsiCo


Written by: Beverage Marketing

PepsiCo CEO and Chairwoman Indra Nooyi announced her retirement from the company in August after an extraordinary run of leadership spanning more than 20 years, 12 as CEO. Her second in command, Ramon Laguarta, will assume her role as CEO and take a seat on the Board of Directors in October. Nooyi is handing the keys over to a company veteran as Laguarta has more than 20 years of experience with PepsiCo, most of it in the international markets

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The BMC Beverage Blog
I'll Have a Bourbon With a Splash of Tariff


Written by: Brian Sudano

At the risk of gross understatement, the Trump Administration's new trade tariffs were not met enthusiastically by our most important trading partners. In the tit-for-tat global trade war now brewing, the American whiskey industry - centered in deeply Red states - finds itself in the crosshairs. A new 25% tariff on American whiskey imposed by China in July was on top of

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New Report: 2017 U.S. Fruit Beverages Topline


BMC is pleased to announce the publication of its Topline Report U.S. Fruit Beverages Topline.

This report gives a concise overview of the entire U.S. fruit beverage market, providing data on total volume, growth and per capita consumption as well as performance by the juice and drink segments, imports and exports, and organic fruit beverages. It includes five-year projections.

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New Report: U.S. Fruit Beverages through 2022


BMC is pleased to announce the publication of its Market Report U.S. Fruit Beverages through 2022.

This comprehensive report supplies the complete fruit beverage picture. It includes discussions of single-serve and multi-serve fruit beverages; chilled, ready-to-serve; shelf-stable; and concentrates. It explores growth by distribution channel, regional trends and the top fruit

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The BMC Beverage Blog
Craft Enough For You?


Written by: Brian Sudano

While writing our Vodka State of the Union from last week, we had a heated discussion in the office about the changing nature of product definitions in beverage alcohol. As a company who takes great care in defining trends and categories, it was one of those interesting discussions which lead us to some new thinking. So we're following up this week with some additi

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The BMC Beverage Blog
State of the Union: Vodka is Moving to Craft and Affordable Hipness


Written by: Brian Sudano

With the FIFA World Cup and other assorted geopolitical issues this summer, Russia's been in the news a lot lately. When we think of beverages and Russia, the mind immediately skips to vodka so we're taking the opportunity to do a Vodka State of the Union.

Our conclusion is simple: vodka as a category is healthy, but with the growing relevance of craft and new exciti

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The BMC Beverage Blog
Cider is Struggling: Is This the Canary in the Coal Mine For Craft?


Written by: Brian Sudano

In America, Alcoholic or 'Hard' Cider is one of the odder ducks in alcoholic beverages. In the UK and Ireland, drinking cider is a rite of passage during the warm summer months, served cold over ice at the pub or sipped lazily in the sun on a blanket in the park. But for Americans, Cider doesn't have similar rituals attached to it. For most American consumers, Cider is some

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