Price: $ 1495.00
 

This title from Beverage Marketing's Focus Report series delivers observations and insights on trends affecting the adult beverage market via a colorful, data-filled PowerPoint presentation designed to bring busy executives up to date while providing food for thought and discussion. Based on a presentation by Beverage Marketing's alcohol consulting group, it offers beer, wine and distilled spirits market data through 2019 as well as observations on the trends that are re-shaping the alcohol market in the United States including the covid-19 pandemic sweeping the nation and world.

This timely report examines key market drivers impacting consumers' alcohol choices, highlighting the effects of these factors on various beverage alcohol segments and sub-segments, while offering insights on key trends relating to wine and spirits and beer.

  • 2020 Edition – Published June 2020.
  • Data through 2019.
  • 30+ PowerPoint slides with extensive text analysis, graphs and charts.
  • Immediate download, PDF and PowerPoint formats, 3-user access.
U.S. Alcohol Beverage Trend Analysis
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This data and insight-rich PowerPoint presentation offers insights on the alcohol market, and is the perfect kickoff to brainstorming meetings. Questions answered include:

  • How did the U.S. beer, distilled spirits and wine markets perform in 2019?
  • What are the key trends impacting various wine segments?
  • How have Alternative Adult Beverages impacted beer, spirits and wine performance in 2019?

This alcohol beverage industry report features

This graphically impactful PowerPoint presentation uses the total U.S. beverage market as the jumping off point for an analysis of trends in the beer, wine and distilled spirits sectors, from volume and growth to market drivers and expectations for high interest alcohol sectors.

I. U.S. Alcohol Beverage Trends

  • Special Note on Coronavirus slide 3
  • Key Beverage Alcohol Trends slide 4
  • US Alternative Adult Beverage Market 1985 – 2020 slide 5
  • Planned Seltzer Investment 2020 slide 6
  • Alternative Adult Beverages – 2019 slide 7
  • U.S. Canned Wine Market slide 8
  • Beverages for the Next Decade slide 9

II. Beverage Alcohol Overview

  • Beverage Alcohol Category Overviews - 2019 slide 11
  • Beverage Alcohol Categories – Share of Servings 2019 slide 12
  • Hot Trends slide 13

III. Spirits Market Overview

  • Current Key Spirits Market Trends slide 15
  • U.S. Distilled Spirits Market – Volume 2010 - 2019 slide 16
  • U.S. Distilled Spirits Market – Retail Dollars 2011 - 2019 slide 17
  • Distilled Spirits Categories 2019 Volume Change by Category slide 18
  • Distilled Spirits Category Volume by Brown vs. White 2012 - 2023 slide 19
  • Whiskey Category Volume by Type 2011 - 2019 slide 20
  • Spirits Channel Dynamics Off-Premise vs. On-Premise 2019 21

IV. Wine Market Overview

  • Current Key Wine Market Trends slide 23
  • U.S. Wine Market – Volume 2011 - 2019 slide 24
  • U.S. Wine Market – Retail Dollars 2011 - 2019 slide 25
  • Wine Segments 2019 Volume by Segments slide 26
  • Wine Segments 2019 Volume Change by Segments slide 27
  • Channel Dynamics: On-Premise vs. Off-Premise Dollar Share by Segment 2014 vs. 2019 slide 28

V. Beer Market Overview

  • Current Key Beer Market Trends & Activity slide 30
  • U.S. Beer Market – Depletion Volume 2011 - 2019 slide 31
  • U.S. Beer Market – Retail Dollars 2011 - 2019 slide 32
  • Beer Market Major Sub-Segments Share Change of Total Beer Volume 2014 vs. 2019 slide 33
  • Beer Market Major Sub-Segments 2019 Volume Change by Segments slide 34
  • Major Brewer Hard Seltzer Market Activity 2020 slide 35

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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