Price: $ 2295.00

This insight-filled report from Beverage Marketing's Focus Report series delivers observations and and analysis of trends affecting the adult beverage market via a colorful, data-filled PowerPoint presentation designed to bring busy executives up to date while providing food for thought and discussion. Based on a presentation by BMC Strategic Associates, Beverage Marketing's alcohol consulting group, it offers beer, wine and distilled spirits market data through 2022 as well as observations on the trends that are re-shaping the alcohol market in the United States.

This timely report examines key market drivers impacting consumers' alcohol choices, highlighting the effects of these factors on various beverage alcohol segments and sub-segments, while offering insights on key trends and market drivers relating to wine and spirits and beer. It looks at the blurring of alc and non-alc segments, alliances between companies from the alc and non-alc worlds, emerging trends including canned wines, organics, “orange wine”, prepared cocktails etc. The report also discusses traditional beer, wine and spirits segment growth, the implications of various paradigm shifts in ingredients, distribution, corporate partnerships and other areas. It also looks at shifts in consumer consumption patterns that are impacting the wine market in particular.

  • 2023 Edition — Published April 2023.
  • Data through 2022.
  • 25+ PowerPoint slides with extensive text analysis, graphs and charts.
  • Immediate download, PDF and PowerPoint formats, 3-user access.
Alcohol Beverages Trend Analysis in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This data and insight-rich PowerPoint presentation offers insights on the alcohol market, and is the perfect kickoff to brainstorming meetings. Questions answered include:

  • How did the U.S. beer, distilled spirits and wine markets perform in 2022?
  • What are the key trends affecting various wine segments?
  • How did alternative adult beverages affect conventional beer, spirits and wine performance in 2022?

This alcohol beverage industry report features

This graphically impactful PowerPoint presentation uses the total U.S. beverage market as the jumping off point for an analysis of trends in the beer, wine and distilled spirits sectors, from volume and growth to market drivers and expectations for high interest alcohol sectors.

  • Table of Contents slide 3
  • Agenda slide 5

Beverage Alcohol Overview

  • Beverage Alcohol Market Depletion Growth 2002 – 2022 slide 7
  • Top Line Beverage Alcohol Market Performance, Trends & Projections slide 8
  • Beverage Alcohol Category Serving Share Evolution – 2017 vs. 2022 slide 9
  • Beverage Alcohol Category Share by Servings 2022 vs. 2023 slide 10
  • Beverage Alcohol Trends That We Expect Will Continue in 2023 slide 11

Beer Market Overview

  • Current Key Beer Market Trends & Activity slide 13
  • U.S. Beer Market Sub-Segments – Volume Performance 2022 slide 14
  • U.S. Beer Market Sub-Segments – Volume Shares 2016 vs. 2022 slide 15

Spirits Market Overview

  • Current Key Spirits Market Trends slide 17
  • 2023 Spirits Segment Growth Drivers slide 18

Wine Market Overview

  • Current Key Wine Market Trends slide 20
  • 2023 Wine Segment Growth Drivers slide 21
  • U.S. Wine Market Volume 2011 – 2022 slide 22
  • Wine Market Council Survey Fall 2022 slide 23

Alternative Alcoholic Beverages Overview

  • The Changing Landscape of Beverage Alcohol slide 25
  • Disruptive Beverage Category Market Share Evolution – 45 Year Picture slide 26
  • Overview of Partnerships & Ventures Today slide 27
  • Beverage Marketing Corporation slide 28

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.

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