This title from Beverage Marketing's Focus Report series delivers observations and insights on trends affecting the adult beverage market via a colorful, data-filled PowerPoint presentation designed to bring busy executives up to date while providing food for thought and discussion. Based on a presentation by Beverage Marketing's alcohol consulting group, it offers beer, wine and distilled spirits market data through 2021 as well as observations on the trends that are re-shaping the alcohol market in the United States.
This timely report examines key market drivers impacting consumers' alcohol choices, highlighting the effects of these factors on various beverage alcohol segments and sub-segments, while offering insights on key trends and market drivers relating to wine and spirits and beer.
- 2022 Edition – Published July 2022.
- Data through 2021.
- 30+ PowerPoint slides with extensive text analysis, graphs and charts.
- Immediate download, PDF and PowerPoint formats, 3-user access.
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What's Inside? View Details
Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
Beverage Marketing Capabilities
- Beverage Marketing Capabilities slide 5
- DrinkTell™ Database with Market Forecasts slide 6
- Beverage Marketing Corporation data slide 7
- Agenda slide 8
Total Beverage Alcohol
- Key Beverage Alcohol Trends slide 10
- Beverage Alcohol Market Shipment Growth 2000 – 2021 slide 11
- Beverage Alcohol Category Snapshot – 2021 Sales to Retail slide 12
- Beverage Alcohol Category Share by Servings slide 13
- Evolving Category Alternative Adult Beverages slide 14
- Beverage Alcohol Trends That We Expect Will Continue in 2022 slide 15
Beer
- Current Key Beer Market Trends & Activity slide 17
- U.S. Beer Market – Depletion Volume 2011 – 2021 slide 18
- U.S. Beer Market – Retail Dollars 2011 – 2021 slide 19
- Beer Market Major Sub-Segments Share of Change of Total Beer Volume 2016 vs. 2021 slide 20
- 2021 Volume Change by Sub-Segment slide 21
- U.S. Beer Market Segment Volume Shares 2016 vs. 2021 slide 22
- Hard Seltzer Market Volume 2016 – 2021 slide 23
- Hard Seltzer Market Volume – By Price Tier 2021 slide 23
Spirits
- Current Key Spirits Market Trends & Activity slide 25
- U.S. Distilled Spirits Market – Volume 2010 – 2021 slide 26
- U.S. Distilled Spirits Market – Retail Dollars 2011 – 2021 slide 27
- 2021 Volume Change by Category slide 28
- Distilled Spirits Category Volume by Brown vs White 2012 – 2021 slide 29
- Whiskey Category Volume by Type 2011 – 2021 slide 30
- Prepared Cocktail & RTD Spirit Growth & Share of Total Spirit Liquid Volume 2011 – 2022 slide 31
Wine
- Current Key Wine Market Trends & Activity slide 33
- U.S. Wine Market – Volume 2011 – 2021 slide 34
- U.S. Wine Market – Retail Dollars 2011 – 2021 slide 35
- 2021 Volume Change by Segments slide 36
- Imported Wine – YOY Growth 2020 – U.S. Aircraft Subsidy Tariff Impacts slide 37
- Total Imported Wine 2020 – Volume Change slide 37
- Imported Wine – YOY Growth 2021 – U.S. Aircraft Subsidy Tariff Impact slide 38
- 2021 Wine Segment Growth Drivers slide 39
Alternative Adult Beverages
- AAB by Sub-Segment: Volume 2021 & 2022 slide 41
- Beverage Alcohol Categories Projections: 2026 slide 42
- Adult Alternative Beverages Servings Volume, Share and Growth 2021 vs. 2026 slide 43
- U.S. Hard Seltzer Market – "Malt" vs. Spirits & Wine: Performance and Projections slide 44
- Emerging Questions slide 45
- Implications from AAB Trends slide 46