Price: $ 1495.00

This market report delivers observations and insights on trends affecting the adult beverage market via a colorful, data-filled PowerPoint presentation designed to bring busy executives up to date while providing food for thought and discussion. Based on a presentation by Beverage Marketing's alcohol consulting group, it offers beer, wine and spirits market data through 2016 as well as observations on the trends that are re-shaping the alcohol market in the United States.

Set against a backdrop of the total alcohol vs. non-alcohol market, this timely report examines key market drivers impacting consumers' alcohol choices. In addition to highlighting effect of these factors on various alcohol beverage segments and sub-segments, the report offers insight on key trends relating to wine and spirits, beer, craft beer, hard ciders flavored malt beverages and prepared cocktails.

  • 2017 Edition – Published May 2017.
  • Data through 2016.
  • 30+ PowerPoint slides with extensive text analysis, graphs and charts.
  • Immediate download, PowerPoint format, 3-user access.
U.S. Alcohol Beverage Trend Analysis
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This data and insight-rich PowerPoint presentation offers insights on the alcohol market against the backdrop of trends in the overall U.S. beverage market and is the perfect kickoff to brainstorming meetings. Questions answered include:

  • How did the U.S. beer, distilled spirits and wine markets perform in 2016?
  • What are the key trends impacting various wine segments?
  • How are various FMB brands and hard cider brands performing?
  • How did craft beer and imports perform?

This alcohol beverage industry report features

This graphically impactful PowerPoint presentation uses the total U.S. beverage market as the jumping off point for an in-depth analysis of trends in the beer, wine and distilled spirits sectors, with looks at everything from volume and growth to market drivers and expectations for high interest alcohol sectors.

In this report, Beverage Marketing examines a wide range of trends, category results and issues including but not limited to:

  • Volume and growth statistics for beer, wine and spirits sectors and discussion of the year's key category performance drivers for each sector
  • Trends driving high-interest categories including FMBs, alternative beverage alcohol, craft beer and ciders
  • A look at the evolution of the alterative beverage alcohol segment

I. Total Beverage Alcohol

  • Beverage Alcohol Market Shipment Growth pg 4
  • Beverage Alcohol Category Share pg 5
  • Beverage Alcohol Category Share by Servings pg 6
  • Beverage Alcohol On Premise Category Share by Servings pg 7
  • Key Beverage Alcohol Trends pg 8
  • Certain Trends Remain Relevant pg 9
  • Trading–up Has Accelerated pg 10

II. Spirits

  • Current Key Beverage Alcohol Market Trends in Spirits pg 12
  • U.S. Distilled Spirits Market 2010–2016 pg 13
  • U.S. Distilled Spirits Market 2011–2016 pg 14
  • Adult Beverage Consumer Attitudes pg 15
  • Flavor Feud: Vodka vs. Whiskey – Volume Growth pg 16
  • Flavor Feud: Vodka vs. Whiskey – Product Introductions pg 17
  • Spirits Category Volume by Type 2010–2016 pg 18
  • Whiskey Category Volume by Type 2010–2016 pg 19
  • Ways Suppliers are Staying Ahead of Today's Consumers pg 20
  • Number of Craft Spirits vs. Beer Producers pg 21
  • Craft Spirits Share of Overall Distilled Spirits Industry pg 22
  • Craft Spirits Retail Sales by Value pg 23
  • Craft Beer vs. Craft Spirits 2016 pg 24
  • Beverage Alcohol On Premise Consumption pg 25
  • On Premise Beverage Alcohol Dollars pg 26
  • On Premise Spirits Category Volume by Type pg 27
  • Spirits Growth Expectations by Segment pg 28

III. Wine

  • Current Key Beverage Alcohol Market Trends in Wine pg 30
  • U.S. Wine Market 2010–2016 pg 31
  • U.S. Wine Market 2011–2016 pg 32
  • Table Wine Volume Sales by Price Tier pg 33
  • Table Wine Volume Sales by Varietal pg 34
  • Wine Growth Expectations by Segment pg 35

IV. Beer

  • Current Key Beverage Alcohol Market Trends in Beer pg 37
  • U.S. Beer Market 2010–2016 pg 38
  • U.S. Beer Market 2011–2016 pg 39
  • Beer Growth Expectations by Segment pg 40
  • Beer Market Share by Segment 2015 vs. 2016 pg 41

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

<< Return to Full Report Index