Price: $ 3995.00

This insight-filled report from Beverage Marketing's Focus Report series delivers observations and analysis of trends affecting the adult beverage market via a colorful, data-filled PowerPoint presentation designed to bring busy executives up to date while providing food for thought and discussion. Based on a presentation by consulting group S&D Insights (formerly BMC Strategic Associates), it offers beer, wine and distilled spirits market data through 2023 as well as observations on the trends that are re-shaping the beverage alcohol market in the United States.

This timely report examines key market drivers impacting consumers' alcohol choices, highlighting the effects of these factors on various beverage alcohol segments and sub-segments, while offering insights on key trends and market drivers relating to wine and spirits and beer. It looks at the blurring of alcohol and no-alcohol segments, alliances between companies from the alcohol and no-alcohol worlds, emerging trends including canned wines and prepared cocktails. The report also discusses traditional beer, wine and spirits segment growth, the implications of various paradigm shifts in ingredients, distribution, corporate partnerships and other areas. It also looks at shifts in consumer consumption patterns that are impacting the wine market in particular.

  • 2024 Edition — Published May 2024.
  • Data through 2023.
  • 20+ PowerPoint slides with extensive text analysis, graphs and charts.
  • Immediate download, PDF and PowerPoint formats, 3-user access.
Alcohol Beverages Trend Analysis in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This data and insight-rich PowerPoint presentation offers insights on the alcohol market, and is the perfect kickoff to brainstorming meetings. Questions answered include:

  • How did the U.S. beer, distilled spirits and wine markets perform in 2023?
  • What are the key trends affecting various wine segments?
  • How did alternative adult beverages affect conventional beer, spirits and wine performance in 2023?

This alcohol beverage industry report features

This graphically impactful PowerPoint presentation uses the total U.S. beverage market as the jumping off point for an analysis of trends in the beer, wine and distilled spirits sectors, from volume and growth to market drivers and expectations for high interest alcohol sectors.

  • Table of Contents slide 3
  • Agenda slide 4

Beverage Alcohol Overview

  • Accelerating Shifts – Beverage Alcohol in the 2020s slide 6
  • Beverage Alcohol Market Depletion Growth 2003 – 2023 slide 7
  • Top Line Beverage Alcohol Market Performance, Trends & Projections slide 8
  • Beverage Alcohol Category Serving Share Evolution – 2018 vs. 2023 slide 9
  • Beverage Alcohol Category Share by Servings 2023 vs. 2024 slide 10
  • Total Beverage Alcohol Servings LDA Per Capita Consumption Trends 2011 - 2024 slide 11

Beer Market Overview

  • Current Key Beer Market Trends & Activity slide 13
  • Beer Servings LDA Per Capita Consumption Trends 2011 - 2023 slide 14
  • U.S. Beer Market Sub-Segments – Volume Performance 2023 slide 15
  • U.S. Beer Market Sub-Segments – Volume Shares 2018 vs. 2023 slide 16

Spirits Market Overview

  • Major Trends Impacting the Spirits Category slide 18
  • U.S. Spirits Market – Volume 2012 - 2023 slide 19
  • U.S. Spirits Market Sub-Segments – Volume Performance 2023 slide 20
  • Prepared Cocktail & RTD Spirit Growth & Share of Total Spirit Liquid Volume 2014 - 2024 slide 21

Wine Market Overview

  • Major Trends Impacting the Wine Category slide 23
  • U.S. Wine Market – Volume 2012 - 2023 slide 24
  • U.S. Wine Market Sub-Segments – Volume Performance 2023 slide 25

S&D Insights slide 26

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.


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