Alcohol Beverages Trend Analysis in the U.S.

This insight-filled report from Beverage Marketing's Focus Report series delivers observations and analysis of trends affecting the adult beverage market via a colorful, data-filled PowerPoint presentation designed to bring busy executives up to date while providing food for thought and discussion. Based on a presentation by consulting group S&D Insights (formerly BMC Strategic Associates), it offers beer, wine and distilled spirits market data through 2024 as well as observations on the trends that are re-shaping the beverage alcohol market in the United States. The report also discusses issues impacting the adult beverage market in 2025, including tariffs.

This timely report examines key market drivers impacting consumers' alcohol choices, highlighting the effects of these factors on various beverage alcohol segments and sub-segments, while offering insights on key trends and market drivers relating to wine and spirits and beer. It looks at the blurring of alcohol and no-alcohol segments, alliances between companies from the alcohol and no-alcohol worlds, emerging trends including canned wines and prepared cocktails. The report also discusses traditional beer, wine and spirits segment growth, the implications of various paradigm shifts in ingredients, distribution, corporate partnerships and other areas. It also looks at shifts in consumer consumption patterns that are impacting the wine market in particular.

• 2025 Edition — Published April 2025.
• Data through 2024.
• 20+ PowerPoint slides with extensive text analysis, graphs and charts.
• Immediate download, PDF and PowerPoint formats, 3-user access.