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New in 2022: This report from Beverage Marketing Corporation describes and measures a vibrant sub-segment of the distilled market. It includes data on the numerous brands comprising this fast-growing component of the beverage alcohol business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category.

  • 2022 Edition - Published September 2022.
  • Data through 2021 and market projections through 2026.
  • 30+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Spirits-Based Ready-to-Drink Cocktails in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

  • What is the leading ready-to-drink (RTD) cocktail brand in the United States?
  • Which brands are growing the fastest?
  • How much RTD cocktail volume was consumed on a per-person basis?
  • How is the segment likely to perform a few years from now?

This report features

Highlights of Spirits-Based Ready-to-Drink Cocktails in the U.S. include:

  • An overview of the evolving segment and a discussion of the latest trends and developments.
  • Volume, growth and market share data for the major brands.
  • Analysis of the various companies and their approaches to RTD cocktails.
  • Per capita consumption figures.
  • Volume projections through 2026.
  • RTD brands covered include: Jose Cuervo, Cutwater, High Noon, Monaco, Crown Royal, Bacardi and More.

THE SPIRITS-BASED READY-TO-DRINK COCKTAIL MARKET

RTD Cocktails pg 1

  • Overview & Issues pg 1
  • Special Note on Coronavirus pg 2
  • RTD Cocktails and Alternative Adult Beverages pg 3
  • Volume pg 11
  • Per Capita Consumption pg 12

RTD Cocktail Brands pg 13

  • Overview & Issues pg 13
  • Volume pg 14
  • Absolute Cocktails and Vodka Soda pg 14
  • Bacardi Real Rum Cocktails pg 15
  • Bombay Sapphire Gin & Tonic pg 16
  • Crown Royal RTD Cocktails pg 16
  • Cutwater Spirits Canned Cocktails pg 17
  • Dos Equis Classic Lime Margarita pg 18
  • High Noon pg 18
  • Jack Daniel's & Coca-Cola pg 19
  • Jameson pg 19
  • Jim Beam RTD Cocktails pg 20
  • Jose Cuervo pg 21
  • Malibu Pre-Mix Cans pg 21
  • Monoco pg 22
  • Nütrl Vodka Seltzer pg 22
  • Skinnygirl pg 23

RTD Cocktail Projections pg 24

  • Overview & Issues pg 24
  • Volume pg 25

EXHIBITS

  • 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2022 pg 27
  • 2 U.S. Ready-to-Drink Cocktail Market Volume, Change and Per Capita Consumption 2015 – 2022 pg 28
  • 3 U.S. Ready-to-Drink Cocktail Market Volume by Brand 2016 – 2021 pg 29
  • 4 U.S. Ready-to-Drink Cocktail Market Share of Volume by Brand 2016 – 2021 pg 30
  • 5 U.S. Ready-to-Drink Cocktail Market Change in Volume by Brand 2017 – 2021 pg 31
  • 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2021 – 2026 pg 32
  • 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2021 – 2026 pg 33
  • 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2021 – 2026 pg 34

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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