Price: $ 4595.00
 

Market disruption continues. In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale.

  • This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
  • Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), ready-to-drink cocktails, hard kombucha, THC infused beverages and much more.
  • In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
  • This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

  • 2023 Edition - To be published February 2024.
  • Data through 2022 and projections through 2027.
  • 115+ pages with text analysis and tables.
  • Immediate download, PDF and Word formats, 3-user access.
Alternative Adult Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

ADVANCE PURCHASE OF THE 2023 MARKET REPORT

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

  • What are the top hard seltzer brands?
  • What are the leading spirits-based RTD cocktail brands?
  • What gave rise to the hard kombucha segment, and what are its growth prospects?
  • What are issues with positioning certain adult drinks as "healthy"?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

  • Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity. Brands covered include: AriZona Sun Rise Hard Seltzer, BON V!V, Bud Light Seltzer, Agave Spiked Seltzer, Clear Coast Fresh Hard Seltzer, Corona, Henry’s Hard Sparkling Water, White Claw, Truly Hard Seltzer, Bud Light Seltzer, Natural Light Seltzer, BON V!V, Smirnoff Spiked, Wild Basin Seltzer, Vizzy, Cutwater Spirits Canned Cocktails, Mike's Hard, Smirnoff Ice, Budweiser & Bud Light Chelada, Twisted Tea, High Noon Sun Sips, Jose Cuervo RTD cocktails, Modelo Especial Chelada, Four Loko, Henry’s Hard, Bud Light Lime-a-Rita, Bud Light Lime Straw-Ber-Rita, Bud Light Lime Mang-O-Rita, Bud Light Lime Water-melon-Rita, Angry Orchard, Bold Rock, Strongbow Cider, Crispin, Blake's Hard, Woodchuck Hard Cider, Austin Eastciders, Stella Artois Cidre, Magners, Square Mile, Somersby, Smith & Forge, Skinnygirl, Malibu Cocktails, Barefoot Spritzer, Sparkletini by Verdi and more.

NOTE:

The 2023 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.

The 2023 edition you receive will have updated analysis, data through 2022 and projections through 2027 where applicable.


1. THE ALTERNATIVE ADULT BEVERAGE MARKET

Alternative Adult Beverages pg 1

  • Overview & Issues pg 1
  • Volume pg 7
  • Per Capita Consumption pg 7
  • Special Note on Coronavirus pg 8

EXHIBITS

  • 1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 – 2022 pg 10
  • 1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 – 2022 pg 11

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL

Adult Beverages pg 12

  • Overview & Issues pg 12
  • Volume by Segment pg 13

EXHIBITS

  • 2.3 U.S. Adult Beverage Market Volume by Segment 2016 – 2022 pg 15
  • 2.4 U.S. Adult Beverage Market Share of Volume by Segment 2016 – 2022 pg 16
  • 2.5 U.S. Adult Beverage Market Change in Volume by Segment 2017 – 2022 pg 17
  • 2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2016 – 2022 pg 18

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT

Alternative Adult Beverage Segments pg 19

  • Overview & Issues pg 19
  • Beer-Related Beverages pg 21
  • Wine-Related Beverages pg 22
  • Distilled Spirits-Related Beverages pg 23
  • Cannabis Beverages pg 23
  • Other Alternative Adult Beverages pg 24

EXHIBITS

  • 3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2016 – 2022 pg 25
  • 3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2016 – 2022 pg 26
  • 3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2017 – 2022 pg 27
  • 3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2016 – 2022 pg 28
  • 3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2016 – 2022 pg 29
  • 3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2016 – 2022 pg 30
  • 3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2017 – 2022 pg 31

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET

Hard Seltzers pg 32

  • Overview & Issues pg 32
  • Volume pg 34
  • AriZona Sun Rise Hard Seltzer pg 35
  • BON V!V pg 36
  • Bud Light Seltzer pg 37
  • Cacti Agave Spiked Seltzer pg 39
  • Clear Coast Fresh Hard Seltzer pg 40
  • Corona pg 41
  • Dos Equis Ranch Water pg 42
  • Henry's Hard Sparkling Water pg 43
  • Michelob Ultra Organic Seltzer pg 44
  • Natural Light Seltzer pg 45
  • Nauti Seltzer Premium Hard Seltzer pg 46
  • Pabst Blue Ribbon Stronger Seltzer pg 47
  • Smirnoff Spiked Sparkling Seltzer pg 48
  • Social Club Seltzer pg 49
  • Sparkling ICE Spiked pg 50
  • Svedka Spiked Premium Seltzer pg 51
  • Topo Chico pg 52
  • Truly Hard Seltzer pg 53
  • Vizzy pg 55
  • White Claw Hard Seltzer pg 56
  • Wild Basin Hard Seltzer pg 58

Other Flavored Malt Beverages pg 59

  • Overview & Issues pg 59
  • Volume pg 60
  • Mike's Hard Lemonade pg 61
  • HARD MTN DEW pg 62
  • The Beast Unleashed pg 63

EXHIBITS

  • 4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2016 – 2021 pg 64
  • 4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2016 – 2021 pg 65
  • 4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2017 – 2021 pg 66

5. THE HARD CIDER MARKET

Hard Cider pg 67

  • Overview & Issues pg 67
  • Volume pg 70

EXHIBITS

  • 5.17 U.S. Hard Cider Market Volume by Brand 2016 – 2021 pg 71
  • 5.18 U.S. Hard Cider Market Share of Volume by Brand 2016 – 2021 pg 72
  • 5.19 U.S. Hard Cider Market Change in Volume by Brand 2017 – 2021 pg 73

6. THE DISTILLED SPIRITS-RELATED AAB MARKET

Distilled Spirits-Related Alternative Adult Beverages pg 74

  • Overview & Issues pg 74
  • Volume pg 75

Ready-to-Drink Cocktails pg 76

  • Overview & Issues pg 76
  • Absolute Cocktails and Vodka Soda pg 76
  • Bacardi Real Rum Cocktails pg 77
  • Bombay Sapphire Gin & Tonic pg 78
  • Crown Royal RTD Cocktails pg 78
  • Cutwater Spirits Canned Cocktails pg 79
  • Dos Equis Classic Lime Margarita pg 80
  • High Noon pg 80
  • Jack Daniel's & Coca-Cola pg 81
  • Jameson pg 81
  • Jim Beam RTD Cocktails pg 82
  • Jose Cuervo pg 83
  • Malibu Pre-Mix Cans pg 83
  • Monoco pg 84
  • Nütrl Vodka Seltzer pg 84
  • Skinnygirl pg 85

Ready-to-Drink "Mocktails" pg 86

  • Overview & Issues pg 86
  • ArKay Beverages pg 86
  • Bar Nøne pg 87
  • Ceder's pg 88
  • Curious Elixirs pg 88
  • Gordon's Ultra Low Alcohol Gin & Tonic pg 89
  • Herbie Virgin pg 90
  • Mocktails pg 90
  • Seedlip pg 91
  • Stryyk pg 92
  • Surendran & Bownes pg 92

EXHIBITS

  • 6.20 U.S. Spirits-Related AAB Market Volume by Brand 2016 – 2021 pg 93
  • 6.21 U.S. Spirits-Related AAB Market Share of Volume by Brand 2016 – 2021 pg 94
  • 6.22 U.S. Spirits-Related AAB Market Change in Volume by Brand 2017 – 2021 pg 95

7. THE WINE-RELATED AAB MARKET

Wine-Related Alternative Adult Beverages pg 96

  • Overview & Issues pg 96

No-Alcohol Wine pg 97

  • Overview & Issues pg 97
  • O.Vine Wine Grape Infused Water pg 97

EXHIBITS

  • 7.23 U.S. Wine-Related AAB Market Volume by Brand 2016 – 2021 pg 100
  • 7.24 U.S. Wine-Related AAB Market Share of Volume by Brand 2016 – 2021 pg 101
  • 7.25 U.S. Wine-Related AAB Market Change in Volume by Brand 2017 – 2021 pg 102

8. THE CANNABIS-INFUSED BEVERAGE MARKET

Cannabis Beverages pg 103

  • Overview & Issues pg 103

EXHIBITS

  • 8.26 U.S. Cannabis-Infused Beverage Market Leading Brands and Companies in Select States 2021 pg 122

9. EMERGING ALTERNATIVE ADULT BEVERAGES

Non-FMB Hard Ready-to-Drink Tea pg 123

  • Overview & Issues pg 123
  • Noveltea pg 124
  • Vrai pg 124

Hard Ready-to-Drink Coffee pg 126

  • Overview & Issues pg 126

Hard Kombucha pg 127

  • Overview & Issues pg 127
  • Bambucha Organic Hard Kombucha pg 128
  • Boochcraft pg 128
  • Kombrewcha pg 129
  • KYLA Hard Kombucha pg 130
  • Unity Vibration pg 131
  • Wild Tonic pg 131

On-Premise/Craft "Mocktails" pg 132

  • Overview & Issues pg 132

"Healthier" Cocktails pg 134

  • Overview & Issues pg 134

10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET

Projected Alternative Adult Beverages pg 135

  • Overview & Issues pg 135

EXHIBITS

  • 10.27 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2021 – 2026 pg 138
  • 10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2021 – 2026 pg 139
  • 10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2021 – 2026 pg 140
  • 10.30 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2021 – 2026 pg 141
  • 10.31 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2021 – 2026 pg 142
  • 10.32 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2021 – 2026 pg 143
  • 10.33 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2021 – 2026 pg 144

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.


<< Return to Full Report Index