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Cannabis-infused productsthe next great market disruptors — are here. In this market report, Beverage Marketing Corporation helps entrepreneurs, market veterans and investors get their arms around the U.S. cannabis beverage and edibles opportunity. Its size, the hurdles, progress to date and projections for the future, plus data, analysis, a look at new products and market projections. It’s all here. Impact of the coronavirus epidemic is also discussed.

The legalization of medicinal and recreational marijuana and hemp-based products continues, with more U.S. states coming on board. Like the Wild West and the Gold Rush of America’s past, both the potential risks and rewards are uncharted and unprecedented. Some have proceeded with caution while others have jumped in head-first. Entrepreneurs, large, traditional food and beverage companies, traditional and non-traditional beverage distributors and investors will continue to explore and experiment to find the best way to make their mark. However, the category has faced regulatory headwinds, giving marketers more time to develop a strategy to take advantage of the new paradigm in functional and recreational cannabis-infused edibles and beverages — or risk being left behind. Either way, it’s an issue that can’t be ignored.

For those who have already entered the market or those considering getting in on the ground floor, this report from Beverage Marketing Corporation provides the information necessary to assess the hurdles and analyze the risks and rewards. This report will be of great interest to entrepreneurs looking to enhance their business plans, larger food and beverage companies or investors seeking to seize the opportunity and assess the early market entrants. It will also be helpful to industry suppliers, consultants and others needing to get a feel for what is coming down the road. From products, to technological advances in formulation, to potential strategic initiatives that may be worth considering, this BMC report will quench the thirst for a deep understanding of opportunities in the CBD- and THC-infused market in general and in beverages in particular.

  • 2021 Edition - Published September 2021.
  • Data through 2021 and market projections through 2026.
  • 70+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Cannabis Beverages in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This insightful market report measures retail dollar sales and discusses key issues in the cannabis and cannabis beverage markets. BMC's exclusive six-year projections are also included. Questions answered include:

  • What is the size of the cannabis opportunity? What is the value of the current and historical legal vs. illegal cannabis market and how does this data, combined with growing demand for legalized product, affect the projected size of a legalized market for cannabis products in general and beverage products in particular?
  • What is the difference between CBD and THC, and what are the market dynamics underpinning both?
  • How big is the cannabis market and its CBD and THC segments? How do the market shares of CBD and THC differ when looking at the cannabis market in general and the beverage segment specifically? Which segment is likely to grow more quickly to 2026? Is one segment inclined to have more staying power?
  • What are some of the formulation, regulatory and educational hurdles facing makers of cannabis-infused edibles and beverages? What are some of the possible solutions on the horizon?
  • Which are the noteworthy cannabis beverage brands so far and how have they been positioned to withstand the challenge of big companies expected to enter the market? What moves have the larger companies made to date to ready themselves to fully take advantage of this opportunity?
  • How much is the cannabis beverage market expected to grow in the next six years? What are the growth drivers going forward? (Ditto for the legal cannabis market as a whole.)
  • How has the legal and regulatory environment changed in the past several years? What is the state by state status, the likelihood of legalization at the federal level, and when?

This report features

This report examines the very rare case of an industry that is transitioning from mostly illegal to mostly legal, which not only has societal implications but also an impact on beverage segments such as beer, wine and spirits, as well as on functionally-oriented, no-alcohol drinks. This presentation of industry research begins with a very brief overview of the (mostly illegal) global cannabis market and its uptake by region. It then discusses the main product segments of the fledgling legal cannabis market, and details legal and regulatory issues regarding marijuana and hemp in Canada and the U.S. This is followed by a brief summary of the principal cannabis growers and marketers in Canada, some of which have already made partnerships with large beverage companies.

After outlining this context, the report describes the two main segments of the U.S. cannabis beverage market — no-alcohol CBD beverages and no-alcohol THC beverages — and touches on the challenges facing a third segment — CBD-infused alcohol beverages. In this report, readers get a thorough understanding of all facets of the nascent cannabis beverage market including:

  • Retail dollar sales of the cannabis market and the cannabis beverage market by segment going back to 2016.
  • Discussion of the main competitors and their product lines, as well as their strategies and competitive advantages. Also discusses raw material suppliers and formulation breakthroughs. Companies and brands covered up and down the supply chain include Tilray, Sproutly, Infusion Biosciences, Canopy Growth, Aurora, Alkaline 88, New Age Beverages, Recess, Sprig, Bimble, Sweet Reason, Just Chill, Aethics, Defy, Elev8, Kickback, Stillwater, Cloud Water, Daytrip, Dram, Good Day, Mad Tasty, Aprch, Vybes, Weller, Moosehead, Lagunitas Hi-Fi Hops, Ceria, Two Roots, Truss, Outbound Brewing, House of Saka, Happy Apple, Cann, Kikoko, Keef Cola, Cannabis Quencher, Dixie Elixirs and more...
  • Analysis of the prospects of the cannabis and cannabis beverage markets in the next six years, with Beverage Marketing's retail dollar sales category projections to 2026.

The U.S. Cannabis Market pg 1

  • Overview pg 1
  • Legal and Regulatory Issues pg 5
  • The Cannabis Business pg 9
  • Supply Chain pg 15

The Cannabis Beverage Market Companies and Brands pg 17

  • Overview pg 17
  • The No-Alcohol CBD Segment pg 19
  • The No-Alcohol THC Segment pg 36
  • The Alcohol CBD Segment pg 53

The Projected U.S. Cannabis Beverage Market pg 55


  • 1 Global Cannabis Market Estimated Retail Sales by Region and Legal Status 2020 pg 60
  • 2 Global Cannabis Market Share of Estimated Retail Sales by Region and Legal Status 2020 pg 61
  • 3 U.S. Cannabis Market Retail Sales and Change 2016 – 2026 pg 62
  • 4 U.S. Cannabis Market Retail Sales by Type 2016 – 2026 pg 63
  • 5 U.S. Cannabis Market Share of Retail Sales by Type 2016 – 2026 pg 64
  • 6 U.S. Cannabis Market Change in Retail Sales by Type 2017 – 2026 pg 65
  • 7 U.S. Cannabis Market Legalization by State 2021 pg 66
  • 8 U.S. Cannabis-Infused Beverage Market Retail Sales and Change 2016 – 2026 pg 67
  • 9 U.S. Cannabis-Infused Beverage Market Retail Sales by Type 2016 – 2026 pg 68
  • 10 U.S. Cannabis-Infused Beverage Market Share of Retail Sales by Type 2016 – 2026 pg 69
  • 11 U.S. Cannabis-Infused Beverage Market Change in Retail Sales by Type 2017 – 2026 pg 70
  • 12 U.S. Cannabis-Infused Beverage Market Leading Brands/Companies in California, Colorado, Nevada and Washington 2020 pg 71

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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