Price: $ 3995.00
 

Alternative Adult Beverages in the U.S. examines the burgeoning adult beverage types beyond the standard beer, wine and distilled spirits categories, including those with reduced alcohol contents or even none. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors are also discussed.

  • This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
  • Emerging adult beverage sectors covered include: hard seltzers, mid-proof spirits, hard kombucha and much more.
  • In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on flavored malt beverages).
  • This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

  • 2020 Edition - Published August 2020.
  • 115+ pages with text analysis and tables.
  • Immediate download, PDF and Word formats, 3-user access.
Alternative Adult Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

  • What are the top hard seltzer brands?
  • What gave rise to the hard kombucha segment, and what are its growth prospects?
  • What are issues with positioning certain adult drinks as "healthy"?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

1. THE ALTERNATIVE ADULT BEVERAGE MARKET

Alternative Adult Beverages pg 1

  • Overview & Issues pg 1
  • Volume pg 6
  • Per Capita Consumption pg 7
  • Special Note on Coronavirus pg 7

EXHIBITS

  • 1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 – 2020 pg 9
  • 1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 – 2020 pg 10

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL

Adult Beverages pg 11

  • Overview & Issues pg 11
  • Volume by Segment pg 12

EXHIBITS

  • 2.3 U.S. Adult Beverage Market Volume by Segment 2015 – 2020 pg 14
  • 2.4 U.S. Adult Beverage Market Share of Volume by Segment 2015 – 2020 pg 15
  • 2.5 U.S. Adult Beverage Market Change in Volume by Segment 2016 – 2020 pg 16
  • 2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2015 – 2020 pg 17

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT

Alternative Adult Beverage Segments pg 18

  • Overview & Issues pg 18
  • Beer-Related Beverages pg 20
  • Wine-Related Beverages pg 21
  • Distilled Spirits-Related Beverages pg 22
  • Cannabis Beverages pg 22
  • Other Alternative Adult Beverages pg 23

EXHIBITS

  • 3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2015 – 2020 pg 24
  • 3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2015 – 2020 pg 25
  • 3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2016 – 2020 pg 26
  • 3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2015 – 2020 pg 27
  • 3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2015 – 2020 pg 28
  • 3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2015 – 2020 pg 29
  • 3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2016 – 2020 pg 30

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET

Hard Seltzers pg 31

  • Overview & Issues pg 31
  • Volume pg 33
  • Bon & Viv Spiked Seltzer pg 35
  • Bud Light Seltzer pg 36
  • Clear Coast Fresh Hard Seltzer pg 37
  • Corona pg 38
  • Henry's Hard Sparkling Water pg 39
  • Natural Light Seltzer pg 40
  • Nauti Seltzer Premium Hard Seltzer pg 41
  • Pabst Blue Ribbon Stronger Seltzer pg 42
  • Smirnoff Spiked Sparking Seltzer pg 43
  • Social Club Seltzer pg 44
  • Svedka Spiked Premium Seltzer pg 45
  • Truly Hard Seltzer pg 45
  • Vizzy pg 47
  • White Claw Hard Seltzer pg 48

Other Flavored Malt Beverages pg 49

  • Overview & Issues pg 49
  • Volume pg 50
  • Mike's Hard Lemonade pg 51

EXHIBITS

  • 4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2015 – 2019 pg 52
  • 4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2015 – 2019 pg 53
  • 4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2016 – 2019 pg 54

5. THE HARD CIDER MARKET

Hard Cider pg 55

  • Overview & Issues pg 55
  • Volume pg 58

EXHIBITS

  • 5.17 U.S. Hard Cider Market Volume by Brand 2015 – 2019 pg 59
  • 5.18 U.S. Hard Cider Market Share of Volume by Brand 2015 – 2019 pg 60
  • 5.19 U.S. Hard Cider Market Change in Volume by Brand 2016 – 2019 pg 61

6. THE DISTILLED SPIRITS-RELATED AAB MARKET

Distilled Spirits-Related Alternative Adult Beverages pg 62

  • Overview & Issues pg 62
  • Volume pg 64

Ready-to-Drink "Mocktails" pg 65

  • Overview & Issues pg 65
  • ArKay Beverages pg 65
  • Bar Nøne pg 66
  • Ceder's pg 67
  • Curious Elixirs pg 67
  • Gordon's Ultra Low Alcohol Gin & Tonic pg 68
  • Herbie Virgin pg 69
  • Mocktails pg 69
  • Seedlip pg 70
  • Stryyk pg 71
  • Surendran & Bownes pg 71

EXHIBIT

  • 6.20 U.S. Spirits-Related AAB Market Volume, Share and Change by Brand 2018 – 2019 pg 72

7. THE WINE-RELATED AAB MARKET

Wine-Related Alternative Adult Beverages pg 73

  • Overview & Issues pg 73

No-Alcohol Wine pg 74

  • Overview & Issues pg 74
  • O.Vine Wine Grape Infused Water pg 74

EXHIBIT

  • 7.21 U.S. Wine-Related AAB Market Volume, Share and Change by Brand 2018 – 2019 pg 77

8. THE CANNABIS-INFUSED BEVERAGE MARKET

Cannabis Beverages pg 78

  • Overview & Issues pg 78

EXHIBIT

  • 8.22 U.S. Cannabis-Infused Beverage Market Leading Brands and Companies in California, Colorado, Nevada and Washington 2020 pg 97

9. EMERGING ALTERNATIVE ADULT BEVERAGES

Non-FMB Hard Ready-to-Drink Tea pg 98

  • Overview & Issues pg 98
  • Noveltea pg 99
  • Vrai pg 99

Hard Ready-to-Drink Coffee pg 101

  • Overview & Issues pg 101

Hard Kombucha pg 102

  • Overview & Issues pg 102
  • Boochcraft pg 103
  • Kombrewcha pg 104
  • KYLA Hard Kombucha pg 105
  • Unity Vibration pg 106
  • Wild Tonic pg 106

On-Premise/Craft "Mocktails" pg 107

  • Overview & Issues pg 107

"Healthier" Cocktails pg 109

  • Overview & Issues pg 109

10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET

Projected Alternative Adult Beverages pg 110

  • Overview & Issues pg 110

EXHIBITS

  • 10.23 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2019 – 2024 pg 113
  • 10.24 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2019 – 2024 pg 114
  • 10.25 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2019 – 2024 pg 115
  • 10.26 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2019 – 2024 pg 116
  • 10.27 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2019 – 2024 pg 117
  • 10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2019 – 2024 pg 118
  • 10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2019 – 2024 pg 119

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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