Alternative Adult Beverages in the U.S.

2022

Price:	$ 4295.00

Market disruption continues. In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale. New in 2022: Expanded coverage of spirits-based ready-to-drink cocktails.

This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), ready-to-drink cocktails, hard kombucha, THC infused beverages and much more.
In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

2022 Edition - Published September 2022.
Data through 2021 and projections through 2026.
135+ pages with text analysis and tables.
Immediate download, PDF and Word formats, 3-user access.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

What are the top hard seltzer brands?
What are the leading spirits-based RTD cocktail brands?
What gave rise to the hard kombucha segment, and what are its growth prospects?
What are issues with positioning certain adult drinks as "healthy"?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity. Brands covered include: AriZona Sun Rise Hard Seltzer, BON V!V, Bud Light Seltzer, Agave Spiked Seltzer, Clear Coast Fresh Hard Seltzer, Corona, Henry’s Hard Sparkling Water, White Claw, Truly Hard Seltzer, Bud Light Seltzer, Natural Light Seltzer, BON V!V, Smirnoff Spiked, Wild Basin Seltzer, Vizzy, Cutwater Spirits Canned Cocktails, Mike’s Hard, Smirnoff Ice, Budweiser & Bud Light Chelada, Twisted Tea, High Noon Sun Sips, Jose Cuervo RTD cocktails, Modelo Especial Chelada, Four Loko, Henry’s Hard, Bud Light Lime-a-Rita, Bud Light Lime Straw-Ber-Rita, Bud Light Lime Mang-O-Rita, Bud Light Lime Water-melon-Rita, Angry Orchard, Bold Rock, Strongbow Cider, Crispin, Blake’s Hard, Woodchuck Hard Cider, Austin Eastciders, Stella Artois Cidre, Magners, Square Mile, Somersby, Smith & Forge, Skinnygirl, Malibu Cocktails, Barefoot Spritzer, Sparkletini by Verdi and more.

1. THE ALTERNATIVE ADULT BEVERAGE MARKET

Alternative Adult Beverages pg 1

Overview & Issues pg 1
Volume pg 7
Per Capita Consumption pg 7
Special Note on Coronavirus pg 8

EXHIBITS

1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 – 2022 pg 10
1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 – 2022 pg 11

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL

Adult Beverages pg 12

Overview & Issues pg 12
Volume by Segment pg 13

EXHIBITS

2.3 U.S. Adult Beverage Market Volume by Segment 2016 – 2022 pg 15
2.4 U.S. Adult Beverage Market Share of Volume by Segment 2016 – 2022 pg 16
2.5 U.S. Adult Beverage Market Change in Volume by Segment 2017 – 2022 pg 17
2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2016 – 2022 pg 18

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT

Alternative Adult Beverage Segments pg 19

Overview & Issues pg 19
Beer-Related Beverages pg 21
Wine-Related Beverages pg 22
Distilled Spirits-Related Beverages pg 23
Cannabis Beverages pg 23
Other Alternative Adult Beverages pg 24

EXHIBITS

3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2016 – 2022 pg 25
3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2016 – 2022 pg 26
3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2017 – 2022 pg 27
3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2016 – 2022 pg 28
3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2016 – 2022 pg 29
3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2016 – 2022 pg 30
3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2017 – 2022 pg 31

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET

Hard Seltzers pg 32

Overview & Issues pg 32
Volume pg 34
AriZona Sun Rise Hard Seltzer pg 35
BON V!V pg 36
Bud Light Seltzer pg 37
Cacti Agave Spiked Seltzer pg 39
Clear Coast Fresh Hard Seltzer pg 40
Corona pg 41
Dos Equis Ranch Water pg 42
Henry's Hard Sparkling Water pg 43
Michelob Ultra Organic Seltzer pg 44
Natural Light Seltzer pg 45
Nauti Seltzer Premium Hard Seltzer pg 46
Pabst Blue Ribbon Stronger Seltzer pg 47
Smirnoff Spiked Sparkling Seltzer pg 48
Social Club Seltzer pg 49
Sparkling ICE Spiked pg 50
Svedka Spiked Premium Seltzer pg 51
Topo Chico pg 52
Truly Hard Seltzer pg 53
Vizzy pg 55
White Claw Hard Seltzer pg 56
Wild Basin Hard Seltzer pg 58

Other Flavored Malt Beverages pg 59

Overview & Issues pg 59
Volume pg 60
Mike's Hard Lemonade pg 61
HARD MTN DEW pg 62
The Beast Unleashed pg 63

EXHIBITS

4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2016 – 2021 pg 64
4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2016 – 2021 pg 65
4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2017 – 2021 pg 66

5. THE HARD CIDER MARKET

Hard Cider pg 67

Overview & Issues pg 67
Volume pg 70

EXHIBITS

5.17 U.S. Hard Cider Market Volume by Brand 2016 – 2021 pg 71
5.18 U.S. Hard Cider Market Share of Volume by Brand 2016 – 2021 pg 72
5.19 U.S. Hard Cider Market Change in Volume by Brand 2017 – 2021 pg 73

6. THE DISTILLED SPIRITS-RELATED AAB MARKET

Distilled Spirits-Related Alternative Adult Beverages pg 74

Overview & Issues pg 74
Volume pg 75

Ready-to-Drink Cocktails pg 76

Overview & Issues pg 76
Absolute Cocktails and Vodka Soda pg 76
Bacardi Real Rum Cocktails pg 77
Bombay Sapphire Gin & Tonic pg 78
Crown Royal RTD Cocktails pg 78
Cutwater Spirits Canned Cocktails pg 79
Dos Equis Classic Lime Margarita pg 80
High Noon pg 80
Jack Daniel's & Coca-Cola pg 81
Jameson pg 81
Jim Beam RTD Cocktails pg 82
Jose Cuervo pg 83
Malibu Pre-Mix Cans pg 83
Monoco pg 84
Nütrl Vodka Seltzer pg 84
Skinnygirl pg 85

Ready-to-Drink "Mocktails" pg 86

Overview & Issues pg 86
ArKay Beverages pg 86
Bar Nøne pg 87
Ceder's pg 88
Curious Elixirs pg 88
Gordon's Ultra Low Alcohol Gin & Tonic pg 89
Herbie Virgin pg 90
Mocktails pg 90
Seedlip pg 91
Stryyk pg 92
Surendran & Bownes pg 92

EXHIBITS

6.20 U.S. Spirits-Related AAB Market Volume by Brand 2016 – 2021 pg 93
6.21 U.S. Spirits-Related AAB Market Share of Volume by Brand 2016 – 2021 pg 94
6.22 U.S. Spirits-Related AAB Market Change in Volume by Brand 2017 – 2021 pg 95

7. THE WINE-RELATED AAB MARKET

Wine-Related Alternative Adult Beverages pg 96

Overview & Issues pg 96

No-Alcohol Wine pg 97

Overview & Issues pg 97
O.Vine Wine Grape Infused Water pg 97

EXHIBITS

7.23 U.S. Wine-Related AAB Market Volume by Brand 2016 – 2021 pg 100
7.24 U.S. Wine-Related AAB Market Share of Volume by Brand 2016 – 2021 pg 101
7.25 U.S. Wine-Related AAB Market Change in Volume by Brand 2017 – 2021 pg 102

8. THE CANNABIS-INFUSED BEVERAGE MARKET

Cannabis Beverages pg 103

Overview & Issues pg 103

EXHIBITS

8.26 U.S. Cannabis-Infused Beverage Market Leading Brands and Companies in Select States 2021 pg 122

9. EMERGING ALTERNATIVE ADULT BEVERAGES

Non-FMB Hard Ready-to-Drink Tea pg 123

Overview & Issues pg 123
Noveltea pg 124
Vrai pg 124

Hard Ready-to-Drink Coffee pg 126

Overview & Issues pg 126

Hard Kombucha pg 127

Overview & Issues pg 127
Bambucha Organic Hard Kombucha pg 128
Boochcraft pg 128
Kombrewcha pg 129
KYLA Hard Kombucha pg 130
Unity Vibration pg 131
Wild Tonic pg 131

On-Premise/Craft "Mocktails" pg 132

Overview & Issues pg 132

"Healthier" Cocktails pg 134

Overview & Issues pg 134

10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET

Projected Alternative Adult Beverages pg 135

Overview & Issues pg 135

EXHIBITS

10.27 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2021 – 2026 pg 138
10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2021 – 2026 pg 139
10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2021 – 2026 pg 140
10.30 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2021 – 2026 pg 141
10.31 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2021 – 2026 pg 142
10.32 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2021 – 2026 pg 143
10.33 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2021 – 2026 pg 144