Price: $ 3995.00
 

Alternative Adult Beverages in the U.S. examines the burgeoning adult beverage types beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed.

  • This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
  • Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), ready-to-drink cocktails, hard kombucha and much more.
  • In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
  • This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

  • 2021 Edition - Published August 2021.
  • 115+ pages with text analysis and tables.
  • Immediate download, PDF and Word formats, 3-user access.
Alternative Adult Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

  • What are the top hard seltzer brands?
  • What gave rise to the hard kombucha segment, and what are its growth prospects?
  • What are issues with positioning certain adult drinks as "healthy"?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

1. THE ALTERNATIVE ADULT BEVERAGE MARKET

Alternative Adult Beverages pg 1

  • Overview & Issues pg 1
  • Volume pg 7
  • Per Capita Consumption pg 7
  • Special Note on Coronavirus pg 8

EXHIBITS

  • 1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 - 2021 pg 10
  • 1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 - 2021 pg 11

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL

Adult Beverages pg 12

  • Overview & Issues pg 12
  • Volume by Segment pg 13

EXHIBITS

  • 2.3 U.S. Adult Beverage Market Volume by Segment 2015 - 2021 pg 15
  • 2.4 U.S. Adult Beverage Market Share of Volume by Segment 2015 - 2021 pg 16
  • 2.5 U.S. Adult Beverage Market Change in Volume by Segment 2016 - 2021 pg 17
  • 2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2015 - 2021 pg 18

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT

Alternative Adult Beverage Segments pg 19

  • Overview & Issues pg 19
  • Beer-Related Beverages pg 21
  • Wine-Related Beverages pg 22
  • Distilled Spirits-Related Beverages pg 23
  • Cannabis Beverages pg 23
  • Other Alternative Adult Beverages pg 24

EXHIBITS

  • 3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2015 - 2021 pg 25
  • 3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2015 - 2021 pg 26
  • 3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2016 - 2021 pg 27
  • 3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2015 - 2021 pg 28
  • 3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2015 - 2021 pg 29
  • 3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2015 - 2021 pg 30
  • 3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2016 - 2021 pg 31

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET

Hard Seltzers pg 32

  • Overview & Issues pg 32
  • Volume pg 34
  • AriZona Sun Rise Hard Seltzer pg 35
  • BON V!V pg 36
  • Bud Light Seltzer pg 37
  • Cacti Agave Spiked Seltzer pg 39
  • Clear Coast Fresh Hard Seltzer pg 40
  • Corona pg 41
  • Henry's Hard Sparkling Water pg 42
  • Michelob Ultra Organic Seltzer pg 43
  • Natural Light Seltzer pg 44
  • Nauti Seltzer Premium Hard Seltzer pg 45
  • Pabst Blue Ribbon Stronger Seltzer pg 46
  • Smirnoff Spiked Sparkling Seltzer pg 47
  • Social Club Seltzer pg 48
  • Sparkling ICE Spiked pg 49
  • Svedka Spiked Premium Seltzer pg 50
  • Topo Chico pg 51
  • Truly Hard Seltzer pg 52
  • Vizzy pg 54
  • White Claw Hard Seltzer pg 55

Other Flavored Malt Beverages pg 57

  • Overview & Issues pg 57
  • Volume pg 58
  • Mike's Hard Lemonade pg 59
  • HARD MTN DEW pg 60

EXHIBITS

  • 4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2015 - 2020 pg 61
  • 4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2015 - 2020 pg 62
  • 4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2016 - 2020 pg 63

5. THE HARD CIDER MARKET

Hard Cider pg 64

  • Overview & Issues pg 64
  • Volume pg 67

EXHIBITS

  • 5.17 U.S. Hard Cider Market Volume by Brand 2015 - 2020 pg 68
  • 5.18 U.S. Hard Cider Market Share of Volume by Brand 2015 - 2020 pg 69
  • 5.19 U.S. Hard Cider Market Change in Volume by Brand 2016 - 2020 pg 70

6. THE DISTILLED SPIRITS-RELATED AAB MARKET

Distilled Spirits-Related Alternative Adult Beverages pg 71

  • Overview & Issues pg 71
  • Volume pg 74

Ready-to-Drink "Mocktails" pg 75

  • Overview & Issues pg 75
  • ArKay Beverages pg 75
  • Bar Nøne pg 76
  • Ceder's pg 77
  • Curious Elixirs pg 77
  • Gordon's Ultra Low Alcohol Gin & Tonic pg 78
  • Herbie Virgin pg 79
  • Mocktails pg 79
  • Seedlip pg 80
  • Stryyk pg 81
  • Surendran & Bownes pg 81

EXHIBIT

  • 6.20 U.S. Spirits-Related AAB Market Volume, Share and Change by Brand 2018 - 2020 pg 82

7. THE WINE-RELATED AAB MARKET

Wine-Related Alternative Adult Beverages pg 83

  • Overview & Issues pg 83

No-Alcohol Wine pg 84

  • Overview & Issues pg 84
  • O.Vine Wine Grape Infused Water pg 84

EXHIBIT

  • 7.21 U.S. Wine-Related AAB Market Volume, Share and Change by Brand 2018 - 2020 pg 87

8. THE CANNABIS-INFUSED BEVERAGE MARKET

Cannabis Beverages pg 88

  • Overview & Issues pg 88

EXHIBIT

  • 8.22 U.S. Cannabis-Infused Beverage Market Leading Brands and Companies in California, Colorado, Nevada and Washington 2020 pg 107

9. EMERGING ALTERNATIVE ADULT BEVERAGES

Non-FMB Hard Ready-to-Drink Tea pg 108

  • Overview & Issues pg 108
  • Noveltea pg 109
  • Vrai pg 109

Hard Ready-to-Drink Coffee pg 111

  • Overview & Issues pg 111

Hard Kombucha pg 112

  • Overview & Issues pg 112
  • Bambucha Organic Hard Kombucha pg 113
  • Boochcraft pg 113
  • Kombrewcha pg 114
  • KYLA Hard Kombucha pg 115
  • Unity Vibration pg 116
  • Wild Tonic pg 116

On-Premise/Craft "Mocktails" pg 117

  • Overview & Issues pg 117

"Healthier" Cocktails pg 119

  • Overview & Issues pg 119

10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET

Projected Alternative Adult Beverages pg 120

  • Overview & Issues pg 120

EXHIBIT

  • 10.23 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2020 - 2025 pg 123
  • 10.24 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2020 - 2025 pg 124
  • 10.25 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2020 - 2025 pg 125
  • 10.26 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2020 - 2025 pg 126
  • 10.27 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2020 - 2025 pg 127
  • 10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2020 - 2025 pg 128
  • 10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2020 - 2025 pg 129

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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