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Market disruption continues. In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale. This report is a must have for adult beverage companies as well as non-alcohol beverage companies interested in taking advantage of the changing industry paradigm in which convergence of alc and non-alc sectors offers opportunities to partner in product development as well as for distribution synergies.

  • This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
  • Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), hard ciders, distilled spirits related alternative adult beverages (AABs), ready-to-drink cocktails, hard kombucha, RTD mocktails, wine related AABs including no-alc wines, CBD and THC infused beverages, emerging AABs such as hard tea, hard coffee, on-premise craft mocktails, healthy cocktails and much more.
  • The report discusses a broad range of entrepreneurial brands in various emerging sectors and sub-sectors and quantifies key sectors and brands.
  • In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
  • This report will be useful to beverage marketers, suppliers to the industry, financial executives, entrepreneurs, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

  • 2023 Edition - Published February 2024.
  • Data through 2022 and projections through 2027.
  • 115+ pages with text analysis and tables.
  • Immediate download, PDF and Word formats, 3-user access.
Alternative Adult Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

  • What are the top hard seltzer brands?
  • What are the leading spirits-based RTD cocktail brands?
  • What gave rise to the hard kombucha segment, and what are its growth prospects?
  • What are issues with positioning certain adult drinks as "healthy"?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies in a broad range of sectors and sub-sectors. It assesses the prospects as well as some challenges and implications for each.

  • Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity. Brands covered include: Angry Orchard, Barefoot Spritzer, BON V!V, Bud Light Seltzer, BuzzBallz Chillers, Corona Hard Seltzer, Henry's Hard, White Claw, Truly Hard Seltzer, Twisted Tea, Natural Light Seltzer, Smirnoff Spiked, Wild Basin Seltzer, Vizzy, Cutwater Spirits Canned Cocktails, Mike's Hard, High Noon Sun Sips, Jose Cuervo RTD cocktails, Martini & Rossi RTD, Modelo Especial Chelada, Myx Fusioins, Strongbow Cider, Topo Chico, Uptown Wine Cocktails, 1800 Ultimate Margarita, Woodchuck Hard and many more.

1. THE ALTERNATIVE ADULT BEVERAGE MARKET

Alternative Adult Beverages pg 1

  • Overview & Issues pg 1
  • Volume pg 7
  • Per Capita Consumption pg 7
  • Special Note on Coronavirus pg 8

EXHIBITS

  • 1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 – 2023 pg 10
  • 1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 – 2023 pg 11

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL

Adult Beverages pg 12

  • Overview & Issues pg 12
  • Volume by Segment pg 13

EXHIBITS

  • 2.3 U.S. Adult Beverage Market Volume by Segment 2017 – 2023 pg 15
  • 2.4 U.S. Adult Beverage Market Share of Volume by Segment 2017 – 2023 pg 16
  • 2.5 U.S. Adult Beverage Market Change in Volume by Segment 2018 – 2023 pg 17
  • 2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2017 – 2023 pg 18

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT

Alternative Adult Beverage Segments pg 19

  • Overview & Issues pg 19
  • Beer-Related Beverages pg 21
  • Wine-Related Beverages pg 22
  • Distilled Spirits-Related Beverages pg 23
  • Cannabis Beverages pg 23
  • Other Alternative Adult Beverages pg 24

EXHIBITS

  • 3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2017 – 2023 pg 25
  • 3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2017 – 2023 pg 26
  • 3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2018 – 2023 pg 27
  • 3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2017 – 2023 pg 28
  • 3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2017 – 2023 pg 29
  • 3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2017 – 2023 pg 30
  • 3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2018 – 2023 pg 31

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET

Hard Seltzers pg 32

  • Overview & Issues pg 32
  • Volume pg 34
  • AriZona Sun Rise Hard Seltzer pg 35
  • BON V!V pg 36
  • Bud Light Seltzer pg 37
  • Cacti Agave Spiked Seltzer pg 39
  • Clear Coast Fresh Hard Seltzer pg 40
  • Corona pg 41
  • Dos Equis Ranch Water pg 42
  • Henry's Hard Sparkling Water pg 43
  • Michelob Ultra Organic Seltzer pg 44
  • Natural Light Seltzer pg 45
  • Nauti Seltzer Premium Hard Seltzer pg 46
  • Pabst Blue Ribbon Stronger Seltzer pg 47
  • Smirnoff Spiked Sparkling Seltzer pg 48
  • Social Club Seltzer pg 49
  • Sparkling ICE Spiked pg 50
  • Svedka Spiked Premium Seltzer pg 51
  • Topo Chico pg 52
  • Truly Hard Seltzer pg 53
  • Vizzy pg 55
  • White Claw Hard Seltzer pg 56
  • Wild Basin Hard Seltzer pg 58

Other Flavored Malt Beverages pg 59

  • Overview & Issues pg 59
  • Volume pg 60
  • Mike's Hard Lemonade pg 61
  • HARD MTN DEW pg 62
  • Happy Thursday pg 63
  • Jim Beam Kentucky Coolers pg 63
  • The Beast Unleashed pg 64
  • Nasty Beast Hard Tea pg 64
  • Peace Hard Tea pg 65
  • Spindrift Spiked pg 65

EXHIBITS

  • 4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2017 – 2022 pg 67
  • 4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2017 – 2022 pg 68
  • 4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2018 – 2022 pg 69

5. THE HARD CIDER MARKET

Hard Cider pg 70

  • Overview & Issues pg 70
  • Volume pg 73

EXHIBITS

  • 5.17 U.S. Hard Cider Market Volume by Brand 2017 – 2022 pg 74
  • 5.18 U.S. Hard Cider Market Share of Volume by Brand 2017 – 2022 pg 75
  • 5.19 U.S. Hard Cider Market Change in Volume by Brand 2018 – 2022 pg 76

6. THE DISTILLED SPIRITS-RELATED AAB MARKET

Distilled Spirits-Related Alternative Adult Beverages pg 77

  • Overview & Issues pg 77
  • Volume pg 78

Ready-to-Drink Cocktails pg 79

  • Overview & Issues pg 79
  • Absolut Cocktails and Vodka Soda pg 79
  • Bacardi Real Rum Cocktails pg 80
  • Bombay Sapphire Gin & Tonic pg 81
  • Crown Royal RTD Cocktails pg 81
  • Cutwater Spirits Canned Cocktails pg 82
  • Dos Equis Classic Lime Margarita pg 83
  • Fresca Mixed pg 83
  • High Noon pg 84
  • Jack Daniel's & Coca-Cola pg 85
  • Jameson pg 85
  • Jim Beam RTD Cocktails pg 86
  • Jose Cuervo pg 87
  • Malibu Pre-Mix Cans pg 87
  • Monoco pg 88
  • Nütrl Vodka Seltzer pg 88
  • Red Stripe Rum Drinks pg 89
  • Skinnygirl pg 89
  • Stone Buenafiesta Margaritas pg 90

Ready-to-Drink "Mocktails" pg 91

  • Overview & Issues pg 91
  • ArKay Beverages pg 91
  • Bar Nøne pg 92
  • Ceder's pg 93
  • Curious Elixirs pg 93
  • Gordon's Ultra Low Alcohol Gin & Tonic pg 94
  • Herbie Virgin pg 95
  • Mocktails pg 95
  • Seedlip pg 96
  • Stryyk pg 97
  • Surendran & Bownes pg 97

EXHIBITS

  • 6.20 U.S. Spirits-Related AAB Market Volume by Brand 2017 – 2022 pg 98
  • 6.21 U.S. Spirits-Related AAB Market Share of Volume by Brand 2017 – 2022 pg 99
  • 6.22 U.S. Spirits-Related AAB Market Change in Volume by Brand 2018 – 2022 pg 100

7. THE WINE-RELATED AAB MARKET

Wine-Related Alternative Adult Beverages pg 101

  • Overview & Issues pg 101

No-Alcohol Wine pg 102

  • Overview & Issues pg 102
  • O.Vine Wine Grape Infused Water pg 103

EXHIBITS

  • 7.23 U.S. Wine-Related AAB Market Volume by Brand 2017 – 2022 pg 105
  • 7.24 U.S. Wine-Related AAB Market Share of Volume by Brand 2017 – 2022 pg 106
  • 7.25 U.S. Wine-Related AAB Market Change in Volume by Brand 2018 – 2022 pg 107

8. THE CANNABIS-INFUSED BEVERAGE MARKET

Cannabis Beverages pg 108

  • Overview & Issues pg 108
  • The No-Alcohol CBD Segment pg 119
  • The No-Alcohol THC Segment pg 131
  • The Alcohol CBD Segment pg 146

EXHIBITS

  • 8.26 U.S. Cannabis Market Legalization by States 2023 pg 148

9. EMERGING ALTERNATIVE ADULT BEVERAGES

Non-FMB Hard Ready-to-Drink Tea pg 149

  • Overview & Issues pg 149
  • Noveltea pg 150
  • Vrai pg 150

Hard Ready-to-Drink Coffee pg 152

  • Overview & Issues pg 152

Hard Kombucha pg 153

  • Overview & Issues pg 153
  • Bambucha Organic Hard Kombucha pg 154
  • Boochcraft pg 154
  • Kombrewcha pg 155
  • KYLA Hard Kombucha pg 156
  • Unity Vibration pg 157
  • Wild Tonic pg 157

On-Premise/Craft "Mocktails" pg 158

  • Overview & Issues pg 158

"Healthier" Cocktails pg 160

  • Overview & Issues pg 160

10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET

Projected Alternative Adult Beverages pg 161

  • Overview & Issues pg 161

EXHIBITS

  • 10.27 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2022 – 2027 pg 164
  • 10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2022 – 2027 pg 165
  • 10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2022 – 2027 pg 166
  • 10.30 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2022 – 2027 pg 167
  • 10.31 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2022 – 2027 pg 168
  • 10.32 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2022 – 2027 pg 169
  • 10.33 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2022 – 2027 pg 170

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.


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