Market disruption continues. In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale. New in 2022: Expanded coverage of spirits-based ready-to-drink cocktails.
- This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
- Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), ready-to-drink cocktails, hard kombucha, THC infused beverages and much more.
- In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
- This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.
- 2022 Edition - Published September 2022.
- Data through 2021 and projections through 2026.
- 135+ pages with text analysis and tables.
- Immediate download, PDF and Word formats, 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
1. THE ALTERNATIVE ADULT BEVERAGE MARKET
Alternative Adult Beverages pg 1
- Overview & Issues pg 1
- Volume pg 7
- Per Capita Consumption pg 7
- Special Note on Coronavirus pg 8
EXHIBITS
- 1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 – 2022 pg 10
- 1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 – 2022 pg 11
2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL
Adult Beverages pg 12
- Overview & Issues pg 12
- Volume by Segment pg 13
EXHIBITS
- 2.3 U.S. Adult Beverage Market Volume by Segment 2016 – 2022 pg 15
- 2.4 U.S. Adult Beverage Market Share of Volume by Segment 2016 – 2022 pg 16
- 2.5 U.S. Adult Beverage Market Change in Volume by Segment 2017 – 2022 pg 17
- 2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2016 – 2022 pg 18
3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT
Alternative Adult Beverage Segments pg 19
- Overview & Issues pg 19
- Beer-Related Beverages pg 21
- Wine-Related Beverages pg 22
- Distilled Spirits-Related Beverages pg 23
- Cannabis Beverages pg 23
- Other Alternative Adult Beverages pg 24
EXHIBITS
- 3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2016 – 2022 pg 25
- 3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2016 – 2022 pg 26
- 3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2017 – 2022 pg 27
- 3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2016 – 2022 pg 28
- 3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2016 – 2022 pg 29
- 3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2016 – 2022 pg 30
- 3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2017 – 2022 pg 31
4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET
Hard Seltzers pg 32
- Overview & Issues pg 32
- Volume pg 34
- AriZona Sun Rise Hard Seltzer pg 35
- BON V!V pg 36
- Bud Light Seltzer pg 37
- Cacti Agave Spiked Seltzer pg 39
- Clear Coast Fresh Hard Seltzer pg 40
- Corona pg 41
- Dos Equis Ranch Water pg 42
- Henry's Hard Sparkling Water pg 43
- Michelob Ultra Organic Seltzer pg 44
- Natural Light Seltzer pg 45
- Nauti Seltzer Premium Hard Seltzer pg 46
- Pabst Blue Ribbon Stronger Seltzer pg 47
- Smirnoff Spiked Sparkling Seltzer pg 48
- Social Club Seltzer pg 49
- Sparkling ICE Spiked pg 50
- Svedka Spiked Premium Seltzer pg 51
- Topo Chico pg 52
- Truly Hard Seltzer pg 53
- Vizzy pg 55
- White Claw Hard Seltzer pg 56
- Wild Basin Hard Seltzer pg 58
Other Flavored Malt Beverages pg 59
- Overview & Issues pg 59
- Volume pg 60
- Mike's Hard Lemonade pg 61
- HARD MTN DEW pg 62
- The Beast Unleashed pg 63
EXHIBITS
- 4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2016 – 2021 pg 64
- 4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2016 – 2021 pg 65
- 4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2017 – 2021 pg 66
5. THE HARD CIDER MARKET
Hard Cider pg 67
- Overview & Issues pg 67
- Volume pg 70
EXHIBITS
- 5.17 U.S. Hard Cider Market Volume by Brand 2016 – 2021 pg 71
- 5.18 U.S. Hard Cider Market Share of Volume by Brand 2016 – 2021 pg 72
- 5.19 U.S. Hard Cider Market Change in Volume by Brand 2017 – 2021 pg 73
6. THE DISTILLED SPIRITS-RELATED AAB MARKET
Distilled Spirits-Related Alternative Adult Beverages pg 74
- Overview & Issues pg 74
- Volume pg 75
Ready-to-Drink Cocktails pg 76
- Overview & Issues pg 76
- Absolute Cocktails and Vodka Soda pg 76
- Bacardi Real Rum Cocktails pg 77
- Bombay Sapphire Gin & Tonic pg 78
- Crown Royal RTD Cocktails pg 78
- Cutwater Spirits Canned Cocktails pg 79
- Dos Equis Classic Lime Margarita pg 80
- High Noon pg 80
- Jack Daniel's & Coca-Cola pg 81
- Jameson pg 81
- Jim Beam RTD Cocktails pg 82
- Jose Cuervo pg 83
- Malibu Pre-Mix Cans pg 83
- Monoco pg 84
- Nütrl Vodka Seltzer pg 84
- Skinnygirl pg 85
Ready-to-Drink "Mocktails" pg 86
- Overview & Issues pg 86
- ArKay Beverages pg 86
- Bar Nøne pg 87
- Ceder's pg 88
- Curious Elixirs pg 88
- Gordon's Ultra Low Alcohol Gin & Tonic pg 89
- Herbie Virgin pg 90
- Mocktails pg 90
- Seedlip pg 91
- Stryyk pg 92
- Surendran & Bownes pg 92
EXHIBITS
- 6.20 U.S. Spirits-Related AAB Market Volume by Brand 2016 – 2021 pg 93
- 6.21 U.S. Spirits-Related AAB Market Share of Volume by Brand 2016 – 2021 pg 94
- 6.22 U.S. Spirits-Related AAB Market Change in Volume by Brand 2017 – 2021 pg 95
7. THE WINE-RELATED AAB MARKET
Wine-Related Alternative Adult Beverages pg 96
No-Alcohol Wine pg 97
- Overview & Issues pg 97
- O.Vine Wine Grape Infused Water pg 97
EXHIBITS
- 7.23 U.S. Wine-Related AAB Market Volume by Brand 2016 – 2021 pg 100
- 7.24 U.S. Wine-Related AAB Market Share of Volume by Brand 2016 – 2021 pg 101
- 7.25 U.S. Wine-Related AAB Market Change in Volume by Brand 2017 – 2021 pg 102
8. THE CANNABIS-INFUSED BEVERAGE MARKET
Cannabis Beverages pg 103
EXHIBITS
- 8.26 U.S. Cannabis-Infused Beverage Market Leading Brands and Companies in Select States 2021 pg 122
9. EMERGING ALTERNATIVE ADULT BEVERAGES
Non-FMB Hard Ready-to-Drink Tea pg 123
- Overview & Issues pg 123
- Noveltea pg 124
- Vrai pg 124
Hard Ready-to-Drink Coffee pg 126
Hard Kombucha pg 127
- Overview & Issues pg 127
- Bambucha Organic Hard Kombucha pg 128
- Boochcraft pg 128
- Kombrewcha pg 129
- KYLA Hard Kombucha pg 130
- Unity Vibration pg 131
- Wild Tonic pg 131
On-Premise/Craft "Mocktails" pg 132
"Healthier" Cocktails pg 134
10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET
Projected Alternative Adult Beverages pg 135
EXHIBITS
- 10.27 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2021 – 2026 pg 138
- 10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2021 – 2026 pg 139
- 10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2021 – 2026 pg 140
- 10.30 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2021 – 2026 pg 141
- 10.31 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2021 – 2026 pg 142
- 10.32 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2021 – 2026 pg 143
- 10.33 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2021 – 2026 pg 144