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Emerging Beverage Categories

    • Alkaline & Other Enhanced Waters in the U.S. through 2028
      This U.S. value-added water industry research report assesses the current state of the market. It provides an overview of the sub-segments including regular and low-calorie enhanced waters, flavored water, alkaline water and essence water. Principal competitors are identified along with small, growing companies and their brands. It includes analysis of leading brands' advertising expenditures, market drivers that will propel growth and five year market projections.

      $4,595.00 2024 /175+ pages

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    • Alkaline & Other Enhanced Waters in the U.S. through 2029 - Advance Purchase
      Water with many twists. This research report on the rapidly evolving segments of the U.S. value-added water industry assesses the current state and future expectations for a market characterized by innovation and new product entries with increasingly varied ingredients and functional benefits. It provides an overview of the sub-segments including alkaline water, regular and low-calorie enhanced waters, flavored water and essence water, examining sales, growth, share, distribution channels and more. Principal competitors are identified along with small, growing companies and their brands. It includes analysis of leading brands' advertising expenditures, market drivers that will propel growth and five year market projections.

      $4,595.00 2025 /175+ pages

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    • Almond, Oat & Other Plant Milks in the U.S. through 2028: Market Essentials
      This report offers comprehensive coverage of the various components of the non-dairy, plant-based beverage market. It covers dairy alternatives made with almond, cashew, soy, coconut, rice, hemp, flax and other ingredients. Data is provided on total market volume as well as volume by segment, flavor, distribution channel and package type. It also includes wholesale dollar sales and advertising expenditure data. The report offers Beverage Marketing's exclusive five-year projections for various aspects of the dairy alternative beverage market including packaging, flavors and more.

      $4,795.00 2024 /50+ Excel tables & Summary

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    • Almond, Oat & Other Plant Milks in the U.S. through 2029: Market Essentials - Advance Purchase
      This report offers comprehensive coverage of the various components of the non-dairy, plant-based beverage market. It covers dairy alternatives made with almond, cashew, soy, coconut, rice, hemp, flax and other ingredients. Data is provided on total market volume as well as volume by segment, flavor, distribution channel and package type. It also includes wholesale dollar sales and advertising expenditure data. The report offers Beverage Marketing's exclusive five-year projections for various aspects of the dairy alternative beverage market including packaging, flavors and more.

      $4,995.00 2025 /50+ Excel tables & Summary

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    • Almond, Oat & Other Plant Milks Topline/U.S.
      Executive Summary: This topline report provides a statistical overview of the dairy alternatives category with key data and five-year forecasts. Perfect for investors, entrepreneurs requiring statistics for their business plan, ad agencies preparing an account pitch or anyone who needs a quick view of the dairy alternatives sector. Includes a brief overview of key trends including discussion of the impact of the coronavirus pandemic.

      $1,295.00 2024 /20+ pages

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    • Almond, Oat & Other Plant Milks Topline/U.S. - Advance Purchase
      Executive Summary: This topline report provides a statistical overview of the dairy alternatives category with key data and five-year forecasts. Perfect for investors, entrepreneurs requiring statistics for their business plan, ad agencies preparing an account pitch or anyone who needs a quick view of the dairy alternatives sector. Includes a brief overview of key trends including discussion of the impact of the coronavirus pandemic.

      $1,495.00 2025 /20+ pages

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    • Coconut, Aloe & Other Plant-Based Beverages in the U.S.
      This report considers a beverage type that entered people's radar a bit over a decade ago. Now that plant-based waters have become more ensconced in consumers' minds as natural sports beverage alternatives and a source for healthy hydration, it is important to consider the issues that will continue to be important for entrepreneurs and market veterans going forward. The report looks at the coconut water segment which blazed the trail for plant based waters, tracking its growth versus the rest of the plant based water market. It also discusses trends and key brands derived from other botanicals such as maple trees, cactus and aloe which hope to follow in coconut’s footsteps.

      $1,995.00 2024 /45+ pages

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    • Coconut, Aloe & Other Plant-Based Water Beverages in the U.S. - Advance Purchase
      As the overall growth of plant-based waters continues to be strong, particularly on the coconut water side, will this growth likely to be sustained into the future?

      Beverage Marketing Corporation considers this question in its industry report entitled: Coconut, Aloe & Other Plant-Based Water Beverages in the U.S. This report considers a beverage type that entered people's radar a bit over a decade ago. Now that plant-based waters have become more ensconced in consumers' minds as natural sports beverage alternatives and a source for healthy hydration, it is important to consider the issues that will continue to be important for entrepreneurs and market veterans going forward. The report looks at the coconut water segment which blazed the trail for plant based waters, tracking its growth versus the rest of the plant-based water market.

      $2,495.00 2025 /45+ pages

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    • Energy Drinks in the U.S. through 2028
      Get the facts and find out what is next for this dynamic segment where newer players compete head to head to take wrestle market share from the industry leaders. This research report from Beverage Marketing Corporation looks at the energy category and its sub-sectors and examines the nuances such as diet vs. regular, healthy energy, organic, high-end energy and shots. It profiles companies and brands and examines and trends and issues impacting energy drinks and energy shots, offering total market sales data to back its conclusions. This comprehensive report offers perspective from numerous angles, covering regional markets, quarterly growth, packaging, distribution channel sales results, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, a directory of energy drink companies and more.

      $4,795.00 2024 /175+ pages

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    • Energy Drinks in the U.S. through 2029 - Advance Purchase
      Get the facts and find out what is next for this dynamic segment where newer players compete head to head to take wrestle market share from the industry leaders. This research report from Beverage Marketing Corporation looks at the energy category and its sub-sectors and examines the nuances such as diet vs. regular, healthy energy, organic, high-end energy and shots. It profiles companies and brands and examines and trends and issues impacting energy drinks and energy shots, offering total market sales data to back its conclusions. This comprehensive report offers perspective from numerous angles, covering regional markets, quarterly growth, packaging, distribution channel sales results, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, a directory of energy drink companies and more.

      $4,795.00 2025 /175+ pages

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    • Functional Beverages in the U.S.: Market Essentials
      Embracing the future of function. This market report presents Beverage Marketing Corporation’s research on functional beverages to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. In this study, BMC examines trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report homes in on new-era wellness beverages, looking at the various segments and types. Market drivers and need states are discussed and data and forecasts are provided. The impact of the coronavirus pandemic on the industry are also discussed.

      $4,995.00 2024 /40+ slides & 30+ Excel tables

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    • Functional Beverages in the U.S.: Market Essentials - Advance Purchase
      Embracing the future of function. This market report presents Beverage Marketing Corporation’s research on functional beverages to provide insights into the increasingly intertwined world of healthful beverages that also offer a specific functional benefit to consumers. In this study, BMC examines trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report homes in on new-era wellness beverages, looking at the various segments and types. Market drivers and need states are discussed and data and forecasts are provided.

      $4,995.00 2025 /40+ slides & 30+ Excel tables

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    • Gut-Health Beverages in the U.S.
      If any beverage segment demonstrates that "the future is now" it’s this one. But what's necessary for it to reach its true potential? Clearly, the gut-health segment continues to grow, though at a decelerated pace than it has enjoyed in earlier years. Will innovation delivering expanded functionality through broader gut-health and immunity benefits combined with broader based consumer acceptance result in a return to double-digit gains?

      Beverage Marketing Corporation considers the possibilities in its revamped industry report entitled: Gut-Health Beverages in the U.S. The question is a particularly important one as this report analyzes a beverage type (probiotics) that is relatively new and bridges the gap between food and beverages. Its success is one that has — and will — inspire continued innovation within the category as well as for other fledgling segments.

      $1,995.00 2024 /25+ pages

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    • Gut-Health Beverages in the U.S. - Advance Purchase
      If any beverage segment demonstrates that "the future is now" it’s this one. But what's necessary for it to reach its true potential? Clearly, the gut-health segment continues to grow, though at a decelerated pace than it has enjoyed in earlier years. Will innovation delivering expanded functionality through broader gut-health and immunity benefits combined with broader based consumer acceptance result in a return to double-digit gains?

      Beverage Marketing Corporation considers the possibilities in its revamped industry report entitled: Gut-Health Beverages in the U.S. The question is a particularly important one as this report analyzes a beverage type (probiotics) that is relatively new and bridges the gap between food and beverages. Its success is one that has — and will — inspire continued innovation within the category as well as for other fledgling segments.

      $2,495.00 2025 /25+ pages

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    • Hard Seltzer in the U.S.
      Beyond the hard seltzer hype. This report describes and measures the hard seltzer sub-segment of the flavored malt beverage market and also provides added perspective of its role in the context of the larger adult alternative beverage market. It includes data on the numerous brands comprising this key component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category.

      $1,995.00 2024 /35+ pages

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    • Hard Seltzer in the U.S. - Advance Purchase
      Beyond the hard seltzer hype. This report describes and measures the hard seltzer sub-segment of the flavored malt beverage market and also provides added perspective of its role in the context of the larger adult alternative beverage market. It includes data on the numerous brands comprising this key component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category.

      $2,295.00 2025 /35+ pages

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    • New Age Beverages in the U.S. through 2028
      Indirect competition. This new age beverage market report offers insight on a broad array of established and emerging non-alcohol drinks that share similar attributes and consumer perceptions, meet similar need states and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations that are changing the face of the market are addressed in this comprehensive report. Historical, current and projected data on volume and sales plus discussion of leading companies and their strategies.

      $4,995.00 2024 /325+ pages

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    • New Age Beverages in the U.S. through 2029 - Advance Purchase
      Indirect competition. Competition isn’t just between similar products within a category anymore. If you aren’t keeping an eye on the products that share the shelf with, and are vying for, your product’s consumer base and market share, you’re missing a key part of the picture. This new age beverage market report offers insight on a broad array of established and emerging non-alcohol drinks that share similar attributes and consumer perceptions of those attributes (whether actual or perceived); meet similar need states; and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. This comprehensive report also offers key data and forecasts to help you conduct cross category analysis and spot opportunities.

      $4,995.00 2025 /325+ pages

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    • Next Wave of No-Alcohol Beverages in the U.S., The
      Innovation revolution. From alcohol alternatives and mixers, cannabis infused drinks, high-end waters and kids drinks to plant-based waters, probiotics and yerba mate guayusa (and all the many, many innovative segments from a-z), this report from Beverage Marketing Corporation looks at the segments and brands that are creating excitement, disrupting norms and invigorating the marketplace. It scrutinizes the always-changing beverage industry, identifying and quantifying emerging and niche non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. It also looks at the consumer market drivers and other factors that are inspiring entrepreneurial spirit, impacting innovation, functionality and new product development.

      $4,995.00 2025 /600+ pages

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    • No-Alcohol Shots in the U.S.
      Beyond energy? Will the no-alcohol shot market, which is dominated by energy shots, find traction beyond the energy need-state? Where are the pockets of opportunity? What are the dynamics and challenges to consider for those considering going the refrigerated shot route?

      Beverage Marketing Corporation analyzes these questions and more in its industry report entitled: No-Alcohol Shots in the U.S. Considering that the energy shot segment has stagnated after an initial burst suggests that juice shots with healthful properties would be called to pick up the slack in the next five years. In that regard, entrepreneurs and market veterans alike would find the information important to consider their next moves.

      $1,995.00 2024 /25+ pages

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    • Premium Mixers in the U.S. - NEW! - Advance Purchase
      The ready-to-drink (RTD) premium mixer market is an offshoot of the cocktail mixer market that long was stagnant. These new premium mixers are another breed and have ignited to become one of the more exciting segments of the no-alcohol beverage market. The reasons are that not only does it meet the demand as adjuncts to high-end alcohol drinks but are often consumed on their own as beverages in social occasions. While “mocktails” themselves have also been around a long time, this new breed often uses gourmet ingredients concocted by the most fastidious of mixologists. Many brands have emerged to meet the growing demand for better cocktail ingredients and “Sober Curious” beverages in their own right.

      $2,295.00 2025 /45+ pages

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    • Ready-to-Drink Protein & Meal Replacement Drinks in the U.S.
      Comprised of the unlikely pairing of RTD Protein (which emerged as the next generation of the early powdered specialty product for body builders) and meal replacement drinks (which have successfully transformed from their perception as a stodgy, medicinal and geriatric product to one that also addresses the needs of consumers with healthy, active, on-the-go lifestyles), this segment is a key example of how beverage categories are evolving beyond their traditional roles to address the needs and lifestyles of a new generation of consumers. With new brands and new ingredients making inroads in the segment, will the category reach new heights?

      $1,995.00 2024 /40+ pages

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    • Ready-to-Drink Protein & Meal Replacement Drinks in the U.S. - Advance Purchase
      The RTD protein and meal replacement drink market represents the successful transformation of two niche segments that have broken out of their narrow niches to form a segment that is increasingly mainstream and coming to be known as “engineered nutrition”. Comprised of the unlikely pairing of RTD Protein (which emerged as the next generation of the early powdered specialty product for body builders) and meal replacement drinks (which have successfully transformed from their perception as a stodgy, medicinal and geriatric product to one that also addresses the needs of consumers with healthy, active, on-the-go lifestyles), this segment is a key example of how beverage categories are evolving beyond their traditional roles to address the needs and lifestyles of a new generation of consumers. With new brands and new ingredients making inroads in the segment, will the category reach new heights?

      $2,995.00 2025 /40+ pages

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    • Sparkling Water in the U.S.
      Will the growing market for sparkling (imported and domestic) and carbonated water (seltzer and club soda) be sustained into the future?

      Beverage Marketing Corporation considers the possibilities in its industry report entitled: Sparkling Water in the U.S. About a decade ago, the segment’s growth was considered respectable, but it certainly wasn’t setting the world on fire in terms of but not as setting the world on fire. Shifting demographics and consumer drivers have changed all that. Now that sparkling and carbonated water has become a reliable grower, it is important to consider what can be learned here for entrepreneurs and market veterans alike that can help them build on the segment’s success and help them recognize future opportunities. Part of BMC's Focus Report series, this report offers a concise but complete executive briefing on this hot topic.

      $1,995.00 2024 /50+ pages

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    • Sparkling Water in the U.S. - Advance Purchase
      Will the growing market for sparkling (imported and domestic) and carbonated water (seltzer and club soda) be sustained into the future?

      Beverage Marketing Corporation considers the possibilities in its industry report entitled: Sparkling Water in the U.S. More than a decade ago, the segment’s growth was considered respectable, but it certainly wasn’t setting the world on fire. Shifting demographics and consumer drivers changed all that. Now that sparkling and carbonated water has become a reliable grower, it is important to consider what can be learned here for entrepreneurs and market veterans alike that can help them build on the segment’s success and help them recognize future opportunities. Part of BMC's Focus Report series, this report offers a concise but complete executive briefing on this hot topic.

      $2,995.00 2025 /50+ pages

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    • Spirits-Based Ready-to-Drink Cocktails in the U.S. - Advance Purchase
      Spirit of Innovation. This report from Beverage Marketing Corporation describes and measures spirit based ready-to-drink (RTD) cocktails — a vibrant sub-segment of the distilled market. It includes data on the numerous brands comprising this fast-growing component of the beverage alcohol business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the RTD spirits based RTD cocktail Market. It also offers perspective on how this segment fits within the larger and also evolving adult alternative beverage market.

      $2,995.00 2025 /30+ pages

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Collapse Reports by Product CategoryReports by Product Category
Alternative Adult Beverages (8)
Beer & Malt Beverages (9)
Bottled Water (9)
Cannabis (5)
Carbonated Soft Drinks (5)
Coconut Water (2)
Coffee or RTD Coffee (4)
Distilled Spirits and Wine (8)
Emerging Beverage Categories (26)
Energy Drinks and/or Energy Shots (5)
Fruit Beverages (5)
Milk, Dairy Beverages and/or Dairy Alternatives (9)
Multiple Category Reports (26)
Sports Beverages (4)
Tea and/or RTD Tea (4)
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Advertising Expenditures (26)
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Diet & Low Calorie (7)
Flavors (6)
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Wellness and/or Functionality (34)
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