The RTD protein and meal replacement drink market embodies a segment that has successfully transformed from its perception as a stodgy, medicinal and geriatric product to one that also addresses the needs of consumers with healthy, active, on-the-go lifestyles. Despite this repositioning, the emergence of new brands and the expansion of its target market, the segment has grown steadily if unspectacularly in the past five years. Will it get its second wind and soar to new heights?
Beverage Marketing Corporation analyzes this question in its industry report entitled: Ready-to-Drink Protein and Meal-Replacement Drinks in the U.S. Considering that RTD protein and meal replacement drinks is a segment that theoretically has not fulfilled its full potential, it is important to consider what can be learned here for entrepreneurs and market veterans alike.
- 2023 Edition - Published April 2023
- Data through 2022 and market projections through 2027.
- 40+ pages with extensive text analysis, graphs and charts.
- Immediate download, PDF and Word formats, 3-user access.
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The RTD Protein and Meal Replacement Drink Market pg 1
- Overview pg 1
- Volume by Segment pg 7
- Per Capita Consumption by Segment pg 7
- Wholesale Dollar Sales by Segment pg 8
Leading Companies and Brands pg 9
- Volume by Brand 9
- Wholesale Dollar Sales by Brand pg 10
- Premier Protein (BellRing Brands) pg 11
- Orgain pg 12
- OWYN (Only What You Need) pg 13
- Soylent pg 14
- Huel pg 16
- Protein2O pg 17
- Trimino Protein Infused Water pg 19
- SlimFast pg 20
- Ensure pg 21
- Boost pg 22
- Iconic pg 23
- Koia pg 24
- Powerful Yogurt pg 25
- Click pg 26
- CTRL pg 26
- LA Libations (Don’t Quit/Golden Wing/Orro) pg 27
- Happy Viking pg 29
- Your Super pg 30
- TrueFit pg 32
- Vega pg 33
Projected RTD Protein & Meal Replacement Drink Market pg 34
EXHIBITS
- 1 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Volume by Segment 2016 – 2027 pg 37
- 2 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Volume by Segment 2016 – 2027 pg 38
- 3 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Volume by Segment 2017 – 2027 pg 39
- 4 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Per Capita Consumption by Segment 2016 – 2027 pg 40
- 5 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Wholesale Dollars by Segment 2016 – 2027 pg 41
- 6 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Wholesale Dollars by Segment 2016 – 2027 pg 42
- 7 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Wholesale Dollars by Segment 2017 – 2027 pg 43
- 8 Leading RTD Protein and Meal Replacement Drink Brands Estimated Volume 2016 – 2022 pg 44
- 9 Leading RTD Protein and Meal Replacement Drink Brands Share of Volume 2016 – 2022 pg 45
- 10 Leading RTD Protein and Meal Replacement Drink Brands Change in Volume 2017 – 2022 pg 46
- 11 Leading RTD Protein and Meal Replacement Drink Brands Estimated Wholesale Dollar Sales 2016 – 2022 pg 47
- 12 Leading RTD Protein and Meal Replacement Drink Brands Share of Wholesale Dollar Sales 2016 – 2022 pg 48
- 13 Leading RTD Protein and Meal Replacement Drink Brands Change in Wholesale Dollar Sales 2017 – 2022 pg 49