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Will the RTD protein drink market, which unexpectedly decelerated in the past five years, get its second wind?

Beverage Marketing Corporation analyzes this question in its industry report entitled: RTD Protein Drinks in the U.S. Considering that RTD protein drinks is a segment that theoretically has not fulfilled its full potential, it is important to consider what can be learned here for entrepreneurs and market veterans alike.

  • 2019 Edition - Published April 2019.
  • Data through 2018 and market projections through 2023.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
RTD Protein Drinks in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This brief but insightful market report discusses key issues in the RTD protein drinks category. It measures volume, as well as wholesale and retail dollar sales. BMC's exclusive five-year projections are also included. Questions answered include:

  • How did RTD protein drinks originate and evolve in the U.S. market?
  • Which are the leading brands? Is the market sewn up by big companies or is there room for smaller players to capture a significant percentage of market share?
  • Why has the category been successful? Also, why has the category slowed down? How does RTD protein drinks relate to the rest of the better-for-you beverage market?
  • How much is the RTD protein drinks market expected to rebound, if at all, in the next five years? What are the growth drivers or headwinds going forward?

This report features

This report examines a unique niche of the wellness and functional beverage space that borders the sports beverage segment and is encompassed in the overall sports nutrition realm. The presentation of industry research begins with an overview of the RTD protein drinks market, then then analyzes various brands and the companies behind them. Innovations these brands have achieved and the marketing strategies behind them are analyzed.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. RTD protein drink marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the RTD protein drinks market including:

  • Wholesale dollar sales, retail dollar sales and volume of the RTD protein drinks market going back to 2012
  • Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment
  • Analysis of the prospects of the RTD protein drinks market in the next five years, with Beverage Marketing’s wholesale dollar and volume category projections to 2023.

Overview pg 1

  • Volume and Per Capita Consumption pg 6
  • Wholesale and Retail Dollar Sales pg 6

Leading Companies and Brands pg 8

  • Volume by Brand pg 8
  • Wholesale Dollar Sales by Brand pg 9
  • WheyUp/FitWhey pg 10
  • Core Power pg 11
  • Trimino Protein Infused Water pg 12
  • Protein2O pg 13
  • Organic Valley pg 15
  • Slim-Fast pg 16
  • B'More Skyr Smoothies pg 17
  • Iconic pg 18
  • Koia pg 19
  • OWYN (Only What You Need) pg 20
  • Apres pg 21
  • Powerful Yogurt pg 22
  • Click pg 22
  • Fizzique pg 23
  • Bear Squeeze pg 24

The Projected RTD Protein Drink Market pg 25

EXHIBITS

  • 1 U.S. RTD Protein Drink Market Estimated Volume and Growth 2012 – 2023 pg 28
  • 2 U.S. RTD Protein Drink Market Per Capita Consumption 2012 – 2023 pg 29
  • 3 U.S. RTD Protein Drink Market Estimated Wholesale Dollar Sales, Price Per Gallon and Growth 2012 – 2023 pg 30
  • 4 U.S. RTD Protein Drink Market Estimated Retail Dollar Sales, Price Per Gallon and Growth 2012 – 2023 pg 31
  • 5 Leading RTD Protein Drink Brands Estimated Volume 2012 – 2018 pg 32
  • 6 Leading RTD Protein Drink Brands Share of Volume 2012 – 2018 pg 33
  • 7 Leading RTD Protein Drink Brands Change in Volume 2013 – 2018 pg 34
  • 8 Leading RTD Protein Drink Brands Estimated Wholesale Dollar Sales 2012 – 2018 pg 35
  • 9 Leading RTD Protein Drink Brands Share of Wholesale Dollar Sales 2012 – 2018 pg 36
  • 10 Leading RTD Protein Drink Brands Change in Wholesale Dollar Sales 2013 – 2018 pg 37

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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