Ready-to-Drink Protein and Meal Replacement Drinks in the U.S.

2023

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The RTD protein and meal replacement drink market embodies a segment that has successfully transformed from its perception as a stodgy, medicinal and geriatric product to one that also addresses the needs of consumers with healthy, active, on-the-go lifestyles. Despite this repositioning, the emergence of new brands and the expansion of its target market, the segment has grown steadily if unspectacularly in the past five years. Will it get its second wind and soar to new heights?

Beverage Marketing Corporation analyzes this question in its industry report entitled: Ready-to-Drink Protein and Meal-Replacement Drinks in the U.S. Considering that RTD protein and meal replacement drinks is a segment that theoretically has not fulfilled its full potential, it is important to consider what can be learned here for entrepreneurs and market veterans alike.

2023 Edition - Published April 2023
Data through 2022 and market projections through 2027.
40+ pages with extensive text analysis, graphs and charts.
Immediate download, PDF and Word formats, 3-user access.

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Ready-to-Drink Protein and Meal Replacement Drinks in the U.S.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

This brief but insightful market report discusses key issues in the RTD protein drinks category. It measures volume, as well as wholesale dollar sales. BMC's exclusive five-year projections are also included. Questions answered include:

How did RTD protein and meal replacement drinks originate and evolve in the U.S. market?
Which are the leading brands? Is the market sewn up by big companies or is there room for smaller players to capture a significant percentage of market share?
Why has the category been successful? Also, why has the category slowed down? How do RTD protein and meal replacement drinks relate to the rest of the better-for-you beverage market?
How much is the RTD protein and meal replacement drink market expected to grow in the next five years? What are the tailwinds and headwinds going forward?

This report features

This report examines a unique niche of the wellness and functional beverage space that borders the sports beverage segment and is encompassed in the overall sports nutrition realm. The presentation of industry research begins with an overview of the RTD protein and meal replacement drink market, looks at the various ingredient profiles from dairy to plant based. It also looks at the evolution of the category and the broad range of players who have sought to make their mark. It then then analyzes various brands and the companies behind them. Innovations these brands have achieved and the marketing strategies behind them are analyzed.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. RTD protein and meal replacement drink marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the RTD protein and meal replacement drink market including:

Wholesale dollar sales and volume of the RTD protein and meal replacement drink market going back to 2016.
Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment.
Analysis of the prospects of the RTD protein and meal replacement drinks market in the next five years, with Beverage Marketing’s wholesale dollar and volume category projections to 2027.
Company/Brand analysis includes: Premier Protein (BellRing Brands), Orgain, OWYN (Only What You Need), Soylent, Huel, Protein2O, Trimino Protein Infused Water, SlimFast, Ensure, Boost, Iconic, Koia, Powerful Yogurt, Click, CTRL, LA Libations (Don’t Quit/Golden Wing/Orro), Happy Viking, Your Super, TrueFit and Vega. Brands quantified include: Premier Protein, Ensure, Muscle Milk, Core Power, SlimFast, Atkins, Boost, Glucerna, Orgain, EAS, Protein2O and Trimino.

The RTD Protein and Meal Replacement Drink Market pg 1

Overview pg 1
Volume by Segment pg 7
Per Capita Consumption by Segment pg 7
Wholesale Dollar Sales by Segment pg 8

Leading Companies and Brands pg 9

Volume by Brand 9
Wholesale Dollar Sales by Brand pg 10
Premier Protein (BellRing Brands) pg 11
Orgain pg 12
OWYN (Only What You Need) pg 13
Soylent pg 14
Huel pg 16
Protein2O pg 17
Trimino Protein Infused Water pg 19
SlimFast pg 20
Ensure pg 21
Boost pg 22
Iconic pg 23
Koia pg 24
Powerful Yogurt pg 25
Click pg 26
CTRL pg 26
LA Libations (Don’t Quit/Golden Wing/Orro) pg 27
Happy Viking pg 29
Your Super pg 30
TrueFit pg 32
Vega pg 33

Projected RTD Protein & Meal Replacement Drink Market pg 34

EXHIBITS

1 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Volume by Segment 2016 – 2027 pg 37
2 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Volume by Segment 2016 – 2027 pg 38
3 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Volume by Segment 2017 – 2027 pg 39
4 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Per Capita Consumption by Segment 2016 – 2027 pg 40
5 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Wholesale Dollars by Segment 2016 – 2027 pg 41
6 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Wholesale Dollars by Segment 2016 – 2027 pg 42
7 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Wholesale Dollars by Segment 2017 – 2027 pg 43
8 Leading RTD Protein and Meal Replacement Drink Brands Estimated Volume 2016 – 2022 pg 44
9 Leading RTD Protein and Meal Replacement Drink Brands Share of Volume 2016 – 2022 pg 45
10 Leading RTD Protein and Meal Replacement Drink Brands Change in Volume 2017 – 2022 pg 46
11 Leading RTD Protein and Meal Replacement Drink Brands Estimated Wholesale Dollar Sales 2016 – 2022 pg 47
12 Leading RTD Protein and Meal Replacement Drink Brands Share of Wholesale Dollar Sales 2016 – 2022 pg 48
13 Leading RTD Protein and Meal Replacement Drink Brands Change in Wholesale Dollar Sales 2017 – 2022 pg 49