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Will the RTD protein and meal replacement drink market, which has grown steadily if unspectacularly in the past five years, get its second wind?

Beverage Marketing Corporation analyzes this question in its industry report entitled: Ready-to-Drink Protein and Meal-Replacement Drinks in the U.S. Considering that RTD protein and meal replacement drinks is a segment that theoretically has not fulfilled its full potential, it is important to consider what can be learned here for entrepreneurs and market veterans alike.

  • 2020 Edition - Published March 2020
  • Data through 2019 and market projections through 2024.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Ready-to-Drink Protein and Meal Replacement Drinks in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This brief but insightful market report discusses key issues in the RTD protein drinks category. It measures volume, as well as wholesale and retail dollar sales. BMC's exclusive five-year projections are also included. Questions answered include:

  • How did RTD protein and meal replacement drinks originate and evolve in the U.S. market?
  • Which are the leading brands? Is the market sewn up by big companies or is there room for smaller players to capture a significant percentage of market share?
  • Why has the category been successful? Also, why has the category slowed down? How do RTD protein and meal replacement drinks relate to the rest of the better-for-you beverage market?
  • How much is the RTD protein and meal replacement drink market expected to grow in the next five years? What are the tailwinds and headwinds going forward?

This report features

This report examines a unique niche of the wellness and functional beverage space that borders the sports beverage segment and is encompassed in the overall sports nutrition realm. The presentation of industry research begins with an overview of the RTD protein and meal replacement drink market, then then analyzes various brands and the companies behind them. Innovations these brands have achieved and the marketing strategies behind them are analyzed.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. RTD protein and meal replacement drink marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the RTD protein and meal replacement drink market including:

  • Wholesale dollar sales and volume of the RTD protein and meal replacement drink market going back to 2014.
  • Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment.
  • Analysis of the prospects of the RTD protein and meal replacement drinks market in the next five years, with Beverage Marketing’s wholesale dollar and volume category projections to 2024.

Overview pg 1

  • Volume by Segment pg 5
  • Per Capita Consumption by Segment pg 5
  • Wholesale Dollar Sales by Segment pg 6

Leading Companies and Brands pg 7

  • Volume by Brand pg 7
  • Wholesale Dollar Sales by Brand pg 8
  • Premier Protein pg 9
  • OWYN (Only What You Need) pg 10
  • Core Power pg 11
  • Protein2O pg 12
  • Trimino Protein Infused Water pg 14
  • Organic Valley pg 15
  • SlimFast pg 16
  • Ensure pg 17
  • Boost pg 18
  • Iconic pg 19
  • Koia pg 20
  • Apres pg 20
  • Soylent pg 22
  • Powerful Yogurt pg 24
  • Click pg 24
  • Fizzique pg 25
  • Huel pg 26

Projected RTD Protein & Meal Replacement Drink Market pg 27

EXHIBITS

  • 1 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Volume by Segment 2014 – 2024 pg 30
  • 2 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Volume by Segment 2014 – 2024 pg 31
  • 3 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Volume by Segment 2015 – 2024 pg 32
  • 4 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Per Capita Consumption by Segment 2014 – 2024 pg 33
  • 5 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Wholesale Dollars by Segment 2014 – 2024 pg 34
  • 6 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Wholesale Dollars by Segment 2014 – 2024 pg 35
  • 7 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Wholesale Dollars by Segment 2015 – 2024 pg 36
  • 8 Leading RTD Protein and Meal Replacement Drink Brands Estimated Volume 2014 – 2019 pg 37
  • 9 Leading RTD Protein and Meal Replacement Drink Brands Share of Volume 2014 – 2019 pg 38
  • 10 Leading RTD Protein and Meal Replacement Drink Brands Change in Volume 2015 – 2019 pg 39
  • 11 Leading RTD Protein and Meal Replacement Drink Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 40
  • 12 Leading RTD Protein and Meal Replacement Drink Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 41
  • 13 Leading RTD Protein and Meal Replacement Drink Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 42

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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