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This U.S. milk industry research report includes data on fluid milk production, consumption, flavors, milk by fat content and advertising expenditures. It also analyzes the forces reshaping the dairy industry, such as consolidation, pricing and health matters and addresses packaging and distribution. To round out its findings, this comprehensive industry report also covers flavored dairy-based shelf stable beverages, yogurt drinks and creamers.

  • 2017 Edition - Published December 2017.
  • Data through 2016 and market projections through 2021.
  • 225+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Milk and Dairy Beverages through 2021
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to reliable historical and current data, this report provides five year forecasts on a broad range of market aspects giving readers a strong tool for spotting trends and opportunities.

This market research report examines industry developments and issues of interest to processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace.

  • How much was consumed in the United States during 2016, and how much was likely to be imbibed in 2017?
  • How did the leading processors perform?
  • What is the U.S. dairy industry doing to spur consumption?
  • Which region produces the most milk? Which consumes the most?
  • What are the most recent developments in packaging?
  • How are the dairy-based shelf-stable and yogurt-based beverage segments faring?
  • What are the growth prospects for milk and its segments through 2021?

This U.S. milk report features

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a comprehensive understanding of all facets of the market including:

  • Analysis of the national and regional markets.
  • Market volume segmentation by fat level and flavors.
  • Coverage of the different types, including flavored milk, organic milk and shelf-stable dairy-based beverages.
  • Analysis of distribution channels, quantifying volume sold through various on- and off-premise distribution channels.
  • A look at wholesale and retail sales as well as pricing by retail outlet type.
  • Exploration of recent developments in packaging as well as a break-down of the fluid milk market by package size and a break-out of volume by package material type (plastic, paperboard and glass).
  • Discussion of the major dairy processors and fluid milk companies, including mergers and acquisitions, brands and private label and strategies that companies and industry organizations have used to market and distribute.
  • Wholesale dollar sales for leading dairy processors including Dean Foods, Kroger Dairy Division, Dairy Farmers of America, Borden Dairy Company and more.
  • A look at the branded vs. private label markets and the market shares held by each historically and currently in the United States.
  • Coverage of dairy-based shelf-stable beverages including Frappuccino, Hershey's, Yoo-hoo and others.
  • Data on advertising expenditures.
  • Demographic profiles of milk users and how they stand in relation to the total adult population of the United States.
  • A look at the drinkable yogurt market, non-dairy creamer with statistics and discussion covering particular brands including Dannon, Stonyfield, Coffee-Mate, International Delight.
  • Discussion of the organic market.
  • Beverage Marketing's projections for the market and its segments (whole fat, fat reduced, fat-free, flavored and buttermilk) over the next five years through 2021.

1. THE U.S. MILK MARKET

The National Fluid Milk Market pg 1

  • Overview pg 1
  • Per Capita Consumption pg 10
  • Compound Annual Growth pg 11
  • Seasons pg 12
  • Milk Production pg 13

The Regional Fluid Milk Markets pg 16

  • Consumption pg 16
  • Production pg 17

EXHIBITS

  • 1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2021 pg 20
  • 1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2021 pg 21
  • 1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2021 pg 22
  • 1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2016 pg 23
  • 1.5 U.S. Milk Market Production Per Cow 1960 – 2016 pg 24
  • 1.6 U.S. Fluid Milk Market Consumption by Region 2013 – 2021 pg 25
  • 1.7 U.S. Fluid Milk Market Share of Consumption by Region 2013 – 2021 pg 26
  • 1.8 U.S. Fluid Milk Market Change in Consumption by Region 2014 – 2021 pg 27
  • 1.9 U.S. Fluid Milk Market Share of Production by Region 2012 – 2016 pg 28

2. THE U.S. MILK MARKET BY FAT CONTENT

Milk Market by Fat Types pg 29

  • Overview pg 29
  • Volume and Growth pg 33
  • Volume Projections pg 37

Other Fluid Milk Categories pg 38

  • Overview pg 38
  • Lactose–Free Milk pg 39
  • rBGH–Free Milk pg 41
  • Buttermilk pg 43

EXHIBITS

  • 2.10 U.S. Fluid Milk Market Volume by Milk Fat Type 1975 – 2021 pg 44
  • 2.11 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2021 pg 45
  • 2.12 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 – 2021 pg 46

3. THE U.S. MILK MARKET BY FLAVORS

The Flavored Milk Market pg 47

  • Overview pg 47
  • The Flavors pg 55
  • Flavored Milk Brands pg 59

EXHIBITS

  • 3.13 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2021 pg 61
  • 3.14 U.S. Flavored Fluid Milk Market Volume by Flavor 2013 – 2021 pg 62
  • 3.15 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2013 – 2021 pg 63
  • 3.16 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2014 – 2021 pg 64

4. LEADING DAIRIES

The Top Dairy Companies pg 65

  • Overview pg 65
  • Nestlé USA pg 69
  • Dean Foods pg 70
  • Kraft Foods pg 72
  • Schreiber Foods Inc. pg 73
  • Dairy Farmers of America pg 74

Leading Fluid Milk Processors pg 77

  • Overview pg 77
  • Dean Foods pg 79
  • Kroger Dairy Division pg 83
  • Dairy Farmers of America pg 85
  • Borden Dairy Company pg 86
  • H.P. Hood pg 87

EXHIBITS

  • 4.17 Leading Dairy Processors Estimated Wholesale Dollar Sales 2011 – 2016 pg 90
  • 4.18 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2011 – 2016 pg 91
  • 4.19 Leading Fluid Milk Companies Estimated Share of Sales 2011 – 2016 pg 92

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

Branded vs. Private Label Milk pg 93

  • Overview pg 93
  • Fluid Milk Brands pg 99

EXHIBITS

  • 5.20 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2013 – 2017 pg 103
  • 5.21 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2013 – 2017 pg 104
  • 5.22 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2014 – 2017 pg 105
  • 5.23 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2013 – 2017 pg 106
  • 5.24 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2013 – 2017 pg 107
  • 5.25 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2014 – 2017 pg 108

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

Milk Distribution pg 109

  • Overview pg 109
  • Volume by Distribution Channel pg 111

EXHIBITS

  • 6.26 U.S. Fluid Milk Market Volume by Distribution Channel 2012 – 2021 pg 120
  • 6.27 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2012 – 2021 pg 121
  • 6.28 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2013 – 2021 pg 122

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

Milk Packaging pg 123

  • Volume by Package Type pg 123
  • Volume by Package Size pg 131

EXHIBITS

  • 7.29 U.S. Fluid Milk Market Volume by Package Type 2012 – 2021 pg 135
  • 7.30 U.S. Fluid Milk Market Share of Volume by Package Type 2012 – 2021 pg 136
  • 7.31 U.S. Fluid Milk Market Change in Volume by Package Type 2013 – 2021 pg 137
  • 7.32 U.S. Fluid Milk Market Volume by Package Size 2012 – 2021 pg 138
  • 7.33 U.S. Fluid Milk Market Share of Volume by Package Size 2012 – 2021 pg 139
  • 7.34 U.S. Fluid Milk Market Change in Volume by Package Size 2012 – 2021 pg 140

8. U.S. MILK PRICING

Milk Pricing pg 141

  • Overview pg 141
  • Wholesale and Retail Prices pg 144
  • Federal Milk Order Prices pg 147

EXHIBITS

  • 8.35 U.S. Fluid Milk Market Wholesale and Retail Sales 1990 – 2021 pg 150
  • 8.36 U.S. Fluid Milk Market Average Price Per Gallon by Retail Outlet 2013 – 2017 YTD pg 151
  • 8.37 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2017 YTD pg 152

9. U.S. MILK ADVERTISING EXPENDITURES

Milk Advertising pg 153

  • Overview pg 153
  • Leading Advertisers pg 156
  • Advertising Spending by Media pg 164

EXHIBITS

  • 9.38 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2012 – 2016 pg 167
  • 9.39 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2012 – 2016 pg 168
  • 9.40 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2012 – 2016 pg 169
  • 9.41 U.S. Fluid Milk Market Advertising Expenditures by Media 2012 – 2016 pg 170
  • 9.42 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2012 – 2016 pg 171
  • 9.43 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2012 – 2016 pg 172

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

Demographics of the Milk Consumer pg 173

  • Overview pg 173
  • Milk Consumption by Age pg 175
  • Milk Consumption by Gender pg 178
  • Type of Milk Consumed pg 179

EXHIBITS

  • 10.44 U.S. Milk Consumption by Age Penetration by Usage 2016 pg 181
  • 10.45 U.S. Milk Consumption by Age Share of Volume 2016 pg 182
  • 10.46 U.S. Milk Consumption by Age Ounces Consumed 2016 pg 183
  • 10.47 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2016 pg 184
  • 10.48 Type of Milk Consumed by Age by Flavor 2016 pg 185
  • 10.49 Type of Milk Consumed by Age by Fat Level 2016 pg 186

11. DAIRY–BASED SHELF–STABLE BEVERAGES

Value–Added, Shelf–Stable Milk Products pg 187

  • Overview pg 187
  • Leading Brands pg 191

EXHIBITS

  • 11.50 Dairy–Based Shelf–Stable Beverages Estimated Wholesale Dollars 2011 – 2016 pg 196
  • 11.51 Dairy–Based Shelf–Stable Beverages Share of Wholesale Dollars 2011 – 2016 pg 197
  • 11.52 Dairy–Based Shelf–Stable Beverages Change in Wholesale Dollars 2012 – 2016 pg 198

12. THE U.S. YOGURT DRINK MARKET

Yogurt Drinks pg 199

  • Overview pg 199
  • Leading Brands pg 203

EXHIBITS

  • 12.53 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2021 pg 206
  • 12.54 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2021 pg 207
  • 12.55 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2010 – 2015 pg 208

13. THE U.S. NON–DAIRY CREAMER MARKET

Non–Dairy Creamers pg 209

  • Overview pg 209
  • Leading Brands pg 211

EXHIBITS

  • 13.56 U.S. Non–Dairy Creamer Market Estimated Volume and Growth 2007 – 2021 pg 216
  • 13.57 U.S. Non–Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2021 pg 217
  • 13.58 U.S. Non–Dairy Creamer Market Estimated Share of Volume by Brand 2012 – 2016 pg 218

14. THE U.S. ORGANIC MILK MARKET

Organic Milk pg 219

  • Overview pg 219
  • Leading Brands pg 225

EXHIBITS

  • 14.59 U.S. Organic Fluid Milk Market Estimated Volume and Growth 2002 – 2021 pg 227
  • 14.60 U.S. Organic Fluid Milk Market Per Capita Consumption 2002 – 2021 pg 228

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS

Description, Options and Requirements pg 229

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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