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This U.S. milk industry research report from Beverage Marketing Corporation looks at past, present and future of the dairy milk market, chronicling its growth and trajectory from its days as a commoditized, unchallenged household staple to a segment that now faces fierce competition from non-dairy challengers seeking to usurp its consumption moments and erode its existing consumer base and the loyalty of the next generation of consumers. This report, of interest to the dairy industry as well as to those who offer similar consumer benefits or vie for similar consumption moments, includes data on dairy fluid milk production, consumption, flavors, milk sales trends by fat content, advertising expenditures, pricing, packaging and distribution and more. To round out its findings, the report also covers other dairy beverages including flavored dairy-based shelf stable beverages, yogurt drinks and creamers. In addition to the standard break-outs of fluid milk, the study also looks at the organic market.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the impact of the coronavirus pandemic as well as a detailed discussion of the leading dairy companies.

  • 2022 Edition - Published December 2022.
  • Data through 2021, preliminary 2022 figures and projections through 2026.
  • Comprehensive Excel data set plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, Word and Excel formats; 3-user access.
Milk and Dairy Beverages in the U.S. through 2026: Market Essentials
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to reliable historical and current data, this report provides five year forecasts on a broad range of market aspects giving users a strong tool for spotting trends and opportunities.

This market research report covers industry developments of interest to processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace.

  • How much was consumed in the United States during 2021, and how much was likely to be imbibed in 2022?
  • How did the leading processors perform?
  • Which region produces the most milk? Which consumes the most?
  • How have package sizes and types shifted over time? What are expectations by 2026?
  • How are the dairy-based shelf-stable and yogurt-based beverage segments faring?
  • What are the growth prospects for milk and its segments through 2026?

This U.S. milk report features

Featuring Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a comprehensive understanding of all facets of the market including:

  • Data on the national and regional markets.
  • Market volume segmentation by fat level and flavors.
  • Coverage of the different types of dairy beverages including flavored milk, organic milk and shelf-stable dairy-based beverages.
  • Quantification of volume sold through various on- and off-premise distribution channels.
  • A look at wholesale and retail sales as well as pricing by retail outlet type.
  • A break-down of the fluid milk market by package size and a break-out of volume by package material type (plastic, paperboard and glass).
  • Wholesale dollar sales for leading dairy processors including Kroger Dairy Division, Dairy Farmers of America, Borden Dairy Company and more.
  • A look at the branded vs. private label markets and the market shares held by each historically and currently in the United States.
  • Coverage of dairy-based shelf-stable beverages including Frappuccino, Hershey's, Yoo-hoo and others.
  • Data on advertising expenditures.
  • A look at the drinkable yogurt market, non-dairy creamer with statistics covering particular brands including Dannon, Stonyfield, Coffee-Mate and International Delight.
  • A look at growth of the organic milk market.
  • Beverage Marketing's projections for the market and its segments (whole fat, fat reduced, fat-free, flavored and buttermilk) over the next five years through 2026.

EXECUTIVE SUMMARY

The U.S. Milk Market

The National Fluid Milk Market pg 1

  • Overview pg 1
  • Special Note on Coronavirus pg 10
  • Per Capita Consumption pg 11
  • Compound Annual Growth pg 12
  • Seasons pg 13
  • Milk Production pg 14

The Regional Fluid Milk Markets pg 16

  • Consumption pg 16
  • Production pg 17

The National Dairy-Based Beverage Market pg 18

  • Overview pg 18

COMPANY PROFILES

Leading Dairies

The Top Dairy Companies pg 1

  • Overview pg 1
  • Nestlé USA pg 2
  • Kraft Heinz pg 3
  • Schreiber Foods Inc. pg 4
  • Dairy Farmers of America pg 5

Leading Fluid Milk Processors pg 7

  • Overview pg 7
  • Kroger Dairy Division pg 9
  • Dairy Farmers of America pg 11
  • Borden Dairy Company pg 13
  • H.P. Hood pg 14

EXHIBITS

1. THE U.S. MILK MARKET

  • 1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2026
  • 1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2026
  • 1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2026
  • 1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2021
  • 1.5 U.S. Milk Market Production Per Cow 1960 – Q3 2022
  • 1.6 U.S. Fluid Milk Market Volume and Growth by Quarter 2021 – 2022
  • 1.7 U.S. Fluid Milk Market Consumption by Region 2016 – 2026
  • 1.8 U.S. Fluid Milk Market Share of Consumption by Region 2016 – 2026
  • 1.9 U.S. Fluid Milk Market Change in Consumption by Region 2017 – 2026
  • 1.10 U.S. Fluid Milk Market Share of Production by Region 2016 – 2021

2. THE U.S. MILK MARKET BY FAT CONTENT

  • 2.11 U.S. Fluid Milk Market Volume by Milk Fat Type 1960 – 2026
  • 2.12 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1960 – 2026
  • 2.13 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1965 – 2026

3. THE U.S. MILK MARKET BY FLAVORS

  • 3.14 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2026
  • 3.15 U.S. Flavored Fluid Milk Market Volume by Flavor 2016 – 2026
  • 3.16 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2016 – 2026
  • 3.17 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2017 – 2026

4. LEADING DAIRIES

  • 4.18 Leading Dairy Processors Estimated Wholesale Dollar Sales 2016 – 2021
  • 4.19 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2016 – 2021
  • 4.20 Leading Fluid Milk Companies Estimated Share of Sales 2016 – 2021
  • 4.21 Leading Fluid Milk Companies Change in Estimated Wholesale Dollar Sales 2017 – 2021

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

  • 5.22 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units2016 – 2022
  • 5.23 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2016 – 2022
  • 5.24 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2017 – 2022
  • 5.25 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2016 – 2022
  • 5.26 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2016 – 2022
  • 5.27 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2017 – 2022

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

  • 6.28 U.S. Fluid Milk Market Volume by Distribution Channel 2016 – 2026
  • 6.29 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2016 – 2026
  • 6.30 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2017 – 2026

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

  • 7.31 U.S. Fluid Milk Market Volume by Package Type and Size 2016 – 2026
  • 7.32 U.S. Fluid Milk Market Share of Volume by Package Type and Size 2016 – 2026
  • 7.33 U.S. Fluid Milk Market Change in Volume by Package Type and Size 2017 – 2026

8. U.S. MILK PRICING

  • 8.34 U.S. Fluid Milk Market Estimated Wholesale and Retail Sales 1980 – 2026
  • 8.35 U.S. White Milk Market Average Price Per Gallon Container by Retail Outlet 2016 – 2022 YTD
  • 8.36 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2022 YTD

9. U.S. MILK ADVERTISING EXPENDITURES

  • 9.37 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2016 – 2021
  • 9.38 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2016 – 2021
  • 9.39 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2017 – 2021
  • 9.40 U.S. Fluid Milk Market Advertising Expenditures by Media 2016 – 2021
  • 9.41 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2016 – 2021
  • 9.42 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2017 – 2021

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

  • 10.43 U.S. Milk Consumption by Age Penetration by Usage 2019
  • 10.44 U.S. Milk Consumption by Age Share of Volume 2019
  • 10.45 U.S. Milk Consumption by Age Ounces Consumed 2019
  • 10.46 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2019
  • 10.47 Type of Milk Consumed by Age by Flavor 2019
  • 10.48 Type of Milk Consumed by Age by Fat Level 2019
  • 10.49 How Milk is Consumed by Usage Type 2019

11. THE U.S. DAIRY-BASED SHELF-STABLE BEVERAGES

  • 11.50 U.S. Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2016 – 2022
  • 11.51 U.S. Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2016 – 2022
  • 11.52 U.S. Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2017 – 2022

12. THE U.S. YOGURT DRINK MARKET

  • 12.53 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2026
  • 12.54 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2026
  • 12.55 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2016– 2022
  • 12.56 U.S. Yogurt Drink Market Share of Estimated Volume by Flavor 2016 – 2022

13. THE U.S. NON-DAIRY CREAMER MARKET

  • 13.57 U.S. Non-Dairy Creamer Market Estimated Volume and Growth 2007 – 2026
  • 13.58 U.S. Non-Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2026
  • 13.59 U.S. Non-Dairy Creamer Market Share of Estimated Volume by Brand 2016 – 2022

14. THE U.S. ORGANIC MILK MARKET

  • 14.60 U.S. Organic Fluid Milk Market Estimated Volume and Growth 2002 – 2026
  • 14.61 U.S. Organic Fluid Milk Market Per Capita Consumption 2002 – 2026

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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