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This U.S. milk industry research report includes data on fluid milk production, consumption, flavors, milk by fat content and advertising expenditures. It also analyzes the forces reshaping the dairy industry, such as consolidation, pricing and health matters and addresses packaging and distribution. To round out its findings, this comprehensive industry report also covers flavored dairy-based shelf stable beverages, yogurt drinks and creamers.

  • 2016 Edition - Published December 2016.
  • Data through 2015 and market projections through 2020.
  • 225+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Milk and Dairy Beverages through 2020
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to reliable historical and current data, this report provides five year forecasts on a broad range of market aspects giving readers a strong tool for spotting trends and opportunities.

This market research report examines industry developments and issues of interest to processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace.

  • How much was consumed in the United States during 2015, and how much was likely to be imbibed in 2016?
  • How did the leading processors perform?
  • What is the U.S. dairy industry doing to spur consumption?
  • Which region produces the most milk? Which consumes the most?
  • What are the most recent developments in packaging?
  • How are the dairy-based shelf-stable and yogurt based beverage segments faring?
  • What are the growth prospects for milk and its segments through 2020?

This U.S. milk report features

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a comprehensive understanding of all facets of the market including:

  • Analysis of the national and regional markets.
  • Market volume segmentation by fat level and flavors.
  • Coverage of the different types, including flavored milk, organic milk and shelf-stable dairy-based beverages.
  • Analysis of distribution channels, quantifying volume sold through various on- and off-premise distribution channels.
  • A look at wholesale and retail sales as well as pricing by retail outlet type.
  • Exploration of recent developments in packaging as well as a break-down of the fluid milk market by package size and a break-out of volume by package material type (plastic, paperboard and glass).
  • Discussion of the major dairy processors and fluid milk companies, including mergers and acquisitions, brands and private label and strategies that companies and industry organizations have used to market and distribute.
  • Wholesale dollar sales for leading dairy processors including Dean Foods, Kroger Dairy Division, Dairy Farmers of America, Borden Dairy Company and more.
  • A look at the branded vs. private label markets and the market shares held by each historically and currently in the United States.
  • Coverage of dairy-based shelf-stable beverages including Frappuccino, Hershey’s, Yoo-hoo and others.
  • Data on advertising expenditures.
  • Demographic profiles of milk users and how they stand in relation to the total adult population of the United States.
  • A look at the drinkable yogurt market, non-dairy creamer with statistics and discussion covering particular brands including Dannon, Stonyfield, Coffee-Mate, International Delight.
  • Discussion of the organic market.
  • Beverage Marketing's projections for the market and its segments (whole fat, fat reduced, fat-free, flavored and buttermilk) over the next five years through 2020.

1. THE U.S. MILK MARKET

The National Fluid Milk Market pg 1

  • Overview pg 1
  • Per Capita Consumption pg 10
  • Compound Annual Growth pg 11
  • Seasons pg 12
  • Milk Production pg 13

The Regional Fluid Milk Markets pg 16

  • Consumption pg 16
  • Production pg 17

EXHIBITS

  • 1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2020 pg 20
  • 1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2020 pg 21
  • 1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2020 pg 22
  • 1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2015 pg 23
  • 1.5 U.S. Milk Market Production Per Cow 1960 – 2015 pg 24
  • 1.6 U.S. Fluid Milk Market Consumption by Region 2012 – 2020 pg 25
  • 1.7 U.S. Fluid Milk Market Share of Consumption by Region 2012 – 2020 pg 26
  • 1.8 U.S. Fluid Milk Market Change in Consumption by Region 2013 – 2020 pg 27
  • 1.9 U.S. Fluid Milk Market Share of Production by Region 2011 – 2015 pg 28

2. THE U.S. MILK MARKET BY FAT CONTENT

Milk Market by Fat Types pg 29

  • Overview pg 29
  • Volume and Growth pg 33
  • Volume Projections pg 37

Other Fluid Milk Categories pg 38

  • Overview pg 38
  • Lactose–Free Milk pg 39
  • rBGH–Free Milk pg 41
  • Buttermilk pg 43

EXHIBITS

  • 2.10 U.S. Fluid Milk Market Volume by Milk Fat Type 1975 – 2020 pg 44
  • 2.11 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2020 pg 45
  • 2.12 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 – 2020 pg 46

3. THE U.S. MILK MARKET BY FLAVORS

The Flavored Milk Market pg 47

  • Overview pg 47
  • The Flavors pg 55
  • Flavored Milk Brands pg 59

EXHIBITS

  • 3.13 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2020 pg 61
  • 3.14 U.S. Flavored Fluid Milk Market Volume by Flavor 2012 – 2020 pg 62
  • 3.15 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2012 – 2020 pg 63
  • 3.16 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2013 – 2020 pg 64

4. LEADING DAIRIES

The Top Dairy Companies pg 65

  • Overview pg 65
  • Dean Foods pg 68
  • Schreiber Foods Inc. pg 70
  • Land O' Lakes pg 71
  • Dairy Farmers of America pg 73
  • Kraft Foods pg 74

Leading Fluid Milk Processors pg 76

  • Overview pg 76
  • Dean Foods pg 78
  • Kroger Dairy Division pg 82
  • Dairy Farmers of America pg 83
  • Borden Dairy Company pg 84
  • H.P. Hood pg 86

EXHIBITS

  • 4.17 Leading Dairy Processors Estimated Wholesale Dollar Sales 2010 – 2015 pg 88
  • 4.18 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2010 – 2015 pg 89
  • 4.19 Leading Fluid Milk Companies Estimated Share of Sales 2010 – 2015 pg 90

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

Branded vs. Private Label Milk pg 91

  • Overview pg 91
  • Fluid Milk Brands pg 97

EXHIBITS

  • 5.20 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2012 – 2016 pg 101
  • 5.21 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 – 2016 pg 102
  • 5.22 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2013 – 2016 pg 103
  • 5.23 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2012 – 2016 pg 104
  • 5.24 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 – 2016 pg 105
  • 5.25 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2013 – 2016 pg 106

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

Milk Distribution pg 107

  • Overview pg 107
  • Volume by Distribution Channel pg 110

EXHIBITS

  • 6.26 U.S. Fluid Milk Market Volume by Distribution Channel 2011 – 2020 pg 118
  • 6.27 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2011 – 2020 pg 119
  • 6.28 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2012 – 2020 pg 120

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

Milk Packaging pg 121

  • Volume by Package Type pg 121
  • Volume by Package Size pg 129

EXHIBITS

  • 7.29 U.S. Fluid Milk Market Volume by Package Type 2011 – 2020 pg 133
  • 7.30 U.S. Fluid Milk Market Share of Volume by Package Type 2011 – 2020 pg 134
  • 7.31 U.S. Fluid Milk Market Change in Volume by Package Type 2012 – 2020 pg 135
  • 7.32 U.S. Fluid Milk Market Volume by Package Size 2011 – 2020 pg 136
  • 7.33 U.S. Fluid Milk Market Share of Volume by Package Size 2011 – 2020 pg 137
  • 7.34 U.S. Fluid Milk Market Change in Volume by Package Size 2011 – 2020 pg 138

8. U.S. MILK PRICING

Milk Pricing pg 139

  • Overview pg 139
  • Wholesale and Retail Prices pg 142
  • Federal Milk Order Prices pg 145

EXHIBITS

  • 8.35 U.S. Fluid Milk Market Wholesale and Retail Sales 1988 – 2020 pg 148
  • 8.36 U.S. Fluid Milk Market Average Price Per Gallon by Retail Outlet 2012 – 2016 YTD pg 149
  • 8.37 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2016 YTD pg 150

9. U.S. MILK ADVERTISING EXPENDITURES

Milk Advertising pg 151

  • Overview pg 151
  • Leading Advertisers pg 154
  • Advertising Spending by Media pg 162

EXHIBITS

  • 9.38 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2011 – 2015 pg 165
  • 9.39 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2011 – 2015 pg 166
  • 9.40 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2011 – 2015 pg 167
  • 9.41 U.S. Fluid Milk Market Advertising Expenditures by Media 2011 – 2015 pg 168
  • 9.42 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2011 – 2015 pg 169
  • 9.43 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2011 – 2015 pg 170

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

Demographics of the Milk Consumer pg 171

  • Overview pg 171
  • Milk Consumption by Age pg 173
  • Milk Consumption by Gender pg 176
  • Type of Milk Consumed pg 177

EXHIBITS

  • 10.44 U.S. Milk Consumption by Age Penetration by Usage 2015 pg 179
  • 10.45 U.S. Milk Consumption by Age Share of Volume 2015 pg 180
  • 10.46 U.S. Milk Consumption by Age Ounces Consumed 2015 pg 181
  • 10.47 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2015 pg 182
  • 10.48 Type of Milk Consumed by Age by Flavor 2015 pg 183
  • 10.49 Type of Milk Consumed by Age by Fat Level 2015 pg 184

11. DAIRY–BASED SHELF–STABLE BEVERAGES

Value–Added, Shelf–Stable Milk Products pg 185

  • Overview pg 185
  • Leading Brands pg 189

EXHIBITS

  • 11.50 Dairy–Based Shelf–Stable Beverages Estimated Wholesale Dollars 2010 – 2015 pg 194
  • 11.51 Dairy–Based Shelf–Stable Beverages Share of Wholesale Dollars 2010 – 2015 pg 195
  • 11.52 Dairy–Based Shelf–Stable Beverages Change in Wholesale Dollars 2011 – 2015 pg 196

12. THE U.S. YOGURT DRINK MARKET

Yogurt Drinks pg 197

  • Overview pg 197
  • Leading Brands pg 200

EXHIBITS

  • 12.53 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2020 pg 204
  • 12.54 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2020 pg 205
  • 12.55 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2010 – 2015 pg 206

13. THE U.S. NON–DAIRY CREAMER MARKET

Non–Dairy Creamers pg 207

  • Overview pg 207
  • Leading Brands pg 209

EXHIBITS

  • 13.56 U.S. Non–Dairy Creamer Market Estimated Volume and Growth 2007 – 2020 pg 214
  • 13.57 U.S. Non–Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2020 pg 215
  • 13.58 U.S. Non–Dairy Creamer Market Estimated Share of Volume by Brand 2011 – 2015 pg 216

14. THE U.S. ORGANIC MILK MARKET

Organic Milk pg 217

  • Overview pg 217
  • Leading Brands pg 222

EXHIBITS

  • 14.59 U.S. Organic Fluid Milk Market Estimated Volume and Growth 2002 – 2020 pg 225
  • 14.60 U.S. Organic Fluid Milk Market Per Capita Consumption 2002 – 2020 pg 226

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS

Description, Options and Requirements pg 227

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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