2021 Functional Drinks & Wellness Beverage: Market Research Report

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Wellness and Functional Beverages in the U.S.: Market Essentials provides in-depth market analysis, shedding light on various aspects of the segments through reliable data and discussions of what the numbers really mean. Questions answered include:

Which segments in the United States have been growing, and which have not?
What percentage of the U.S. beverage market can be classified as belonging to the wellness and functional category, and how has this changed in recent years?
What are the leading companies, and how have they been performing?
Which segment has the highest growth? Which company has leading market share?
What are the leading consumer benefit segments of the industry?
How has the new wave of wellness and functional beverages evolved from legacy categories?
What are the prospects of the wellness and functional category by beverage segment through 2025?

This report features

The Wellness and Functional Beverages report provides an overview of 16 beverage segments before giving more attention to the 11 categories deemed the "new" wellness and functional beverage category. Much more than a functional beverages market report and wellness beverages market report rolled into one, this study provides data and analysis of multiple facets of both segments and insight on the trends and consumer need states driving these increasingly intertwined industries. As expected, volume, retail dollars, wholesale dollars and per capita consumption are included.

The companies and brands that comprise the burgeoning super-category are vetted, anchoring them in the context of recent changes that have spurred growth. Advertising and demographic data of the sub-segments are documented.

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the combined super-category as well as multiple facets of the wellness beverages industry and functional beverages market including:

Discussion of the need states underpinning demand for such healthy products, as well as examination of target markets and consumer benefit segments round out the research. The report gives greater perspective to its research by illustrating the increasingly strong relationship between wellness and functionality in the mainstream beverage marketplace and the consumer drivers that are fueling innovation in the segment. The report also sizes the wellness and functional market by consumer benefit segment and tracks growth and share by benefit such as hydration, weight management, etc.
A demarcation between traditional wellness categories versus newer evolving wellness segments is provided in BMC's in-depth industry research. Focus is then placed on newer beverage types such as coconut water, energy drinks, kombucha, nutrient-enhanced drinks, meal replacement and protein drinks. In addition, key results from BMC's market research is also provided, with expanded analysis of various sub-categories provided to ensure a fuller understanding of this rapidly changing arena.
Advertising expenditures by segment as well as wellness and functional expenditures by media outlet (including internet advertising).
The Excel presentation shows consumer demographic profiles comparing consumers of key beverage segments.
Five-year wholesale dollar projections for the market and its sub-segments through 2025.

Wellness and Functional Beverages in the U.S.: Market Essentials

2021

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