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This market report presents BMC's research on wellness beverages and functional beverages industries to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. In this study, we examine trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report also distinguishes between the traditional and new-era wellness beverages industry, looking at the various segments and types. Market drivers and need states are discussed and data and forecasts are provided. The impact of the coronavirus pandemic on the industry are also discussed.

This market research report looks at protein drinks, probiotics, antioxidant beverages, hydration beverages, dietary supplements, the functional beverages market, nutrient provision/meal replacement products and beverages and supplements targeted to senior citizens.

  • 2020 Edition - Published December 2020.
  • Data through 2019 and market projections through 2024.
  • More than 40 PowerPoint slides, with analysis and charts, as well as more than 40 exhibits in Excel format.
  • Immediate download, PDF, PowerPoint, Word and Excel format report, 3-user access.
Wellness and Functional Beverages in the U.S.: Market Essentials
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Wellness and Functional Beverages in the U.S.: Market Essentials provides in-depth market analysis, shedding light on various aspects of the segments through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments in the United States have been growing, and which have not?
  • What percentage of the U.S. beverage market can be classified as belonging to the wellness and functional category, and how has this changed in recent years?
  • What are the leading companies, and how have they been performing?
  • Which segment has the highest growth? Which company has leading market share?
  • What are the leading consumer benefit segments of the industry?
  • How has the new wave of wellness and functional beverages evolved from legacy categories?
  • What are the prospects of the wellness and functional category by beverage segment through 2024?

This report features

The Wellness and Functional Beverages report provides an overview of 16 beverage segments before giving more attention to the 11 categories deemed the "new" wellness and functional beverage category. Much more than a functional beverages market report and wellness beverages market report rolled into one, this study provides data and analysis of multiple facets of both segments and insight on the trends and consumer need states driving these increasingly intertwined industries. As expected, volume, retail dollars, wholesale dollars and per capita consumption are included.

The companies and brands that comprise the burgeoning super-category are vetted, anchoring them in the context of recent changes that have spurred growth. Advertising and demographic data of the sub-segments are documented.

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the combined super-category as well as multiple facets of the wellness beverages industry and functional beverages market including:

  • Discussion of the need states underpinning demand for such healthy products, as well as examination of target markets and consumer benefit segments round out the research. The report gives greater perspective to its research by illustrating the increasingly strong relationship between wellness and functionality in the mainstream beverage marketplace and the consumer drivers that are fueling innovation in the segment. The report also sizes the wellness and functional market by consumer benefit segment and tracks growth and share by benefit such as hydration, weight management, etc.
  • A demarcation between traditional wellness categories versus newer evolving wellness segments is provided in BMC's in-depth industry research. Focus is then placed on newer beverage types such as coconut water, energy drinks, kombucha, nutrient-enhanced drinks, meal replacement and protein drinks. In addition, key results from BMC's market research is also provided, with expanded analysis of various sub-categories provided to ensure a fuller understanding of this rapidly changing arena.
  • Advertising expenditures by segment as well as wellness and functional expenditures by media outlet (including internet advertising).
  • The Excel presentation shows consumer demographic profiles comparing consumers of key beverage segments.
  • Five-year wholesale dollar projections for the market and its sub-segments through 2024.

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Wellness and Functional Beverage Category Definitions slide 6

Wellness and Functional Beverage Marketslide 8

  • Wellness and Functional Beverage Wholesale Dollar and Volume Growth 2015 – 2020 slide 9
  • Wellness and Functional Beverage Market Per Capita Consumption Trends slide 10
  • Wellness and Functional Beverages Share of Multiple Beverage Market Wholesale Dollar Sales 2015 and 2020 slide 11
  • Wellness and Functional Beverages Share of No-Alcohol Multiple Beverage Market Wholesale Dollar Sales 2015 and 2020 slide 12
  • Recent Performance in the Wellness and Functional RTD Beverage Market slide 13
  • Wellness and Functional Beverage Categories by Volume Share slide 14
  • Wellness and Functional Beverage Market by Consumer Benefit Segment slide 15

The New Wellness and Functional Segmentsslide 16

  • Issues and Trends in the "New" Wellness and Functional Beverage Market slide 17
  • The New Wellness and Functional Beverages — RTD Tea slide 19
  • The New Wellness and Functional Beverages — RTD Meal Replacement slide 21
  • The New Wellness and Functional Beverages — Superpremium Juice slide 23
  • The New Wellness and Functional Beverages — Kombucha slide 25
  • The New Wellness and Functional Beverages — Coconut Water slide 27
  • The New Wellness and Functional Beverages — Sports Beverages slide 29
  • The New Wellness and Functional Beverages — Energy Drinks slide 31
  • The New Wellness and Functional Beverages — Nutrient-Enhanced Drinks slide 33
  • The New Wellness and Functional Beverages — Protein Drinks slide 35
  • Leading Wellness and Functional Beverage Companies slide 37
  • Leading Wellness and Functional Companies' Wholesale Dollar Share 2014 and 2019 slide 39
  • Leading U.S. Wellness and Functional Beverage Segments Advertising Expenditures 2019 slide 40

Outlook and Futureslide 41

  • Projected New Wellness and Functional Wholesale Dollars Compound Annual Growth 2019 – 2024 slide 42
  • The Projected Wellness and Functional Beverage Market by Segment slide 43
  • Projected Wellness and Functional Beverage Market Wholesale Dollars and Share by Segment 2019 – 2024 slide 44
  • Projected Wellness and Functional Dollar Share by Segment 2019 and 2024 slide 45

EXHIBITS

1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.

  • 1.1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2020
  • 1.2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2020
  • 1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2020
  • 1.4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2014 – 2020
  • 1.5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2014 – 2020
  • 1.6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2015 – 2020
  • 1.7 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2014 – 2020
  • 1.8 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2014 – 2020
  • 1.9 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2015 – 2020
  • 1.10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2014 – 2020
  • 1.11 Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2014 – 2020
  • 1.12 Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2015 – 2020
  • 1.13 Wellness and Functional RTD Beverage Market Estimated Volume 2014 – 2020
  • 1.14 Wellness and Functional RTD Beverage Market Share of Volume 2014 – 2020
  • 1.15 Wellness and Functional RTD Beverage Market Change in Volume 2015 – 2020
  • 1.16 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2014 – 2020
  • 1.17 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2014 – 2020
  • 1.18 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2015 – 2020

2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.

  • 2.19 The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2014 – 2020
  • 2.20 The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2014 – 2020
  • 2.21 The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2015 – 2020
  • 2.22 The New Wellness and Functional RTD Beverage Market Estimated Volume 2014 – 2020
  • 2.23 The New Wellness and Functional RTD Beverage Market Share of Volume 2014 – 2020
  • 2.24 The New Wellness and Functional RTD Beverage Market Change in Volume 2015 – 2020
  • 2.25 U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2014 – 2020
  • 2.26 U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2014 – 2020
  • 2.27 U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2015 – 2020

3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES

  • 3.28 Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2014 – 2019
  • 3.29 Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2014 – 2019
  • 3.30 Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2015 – 2019

4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES

  • 4.31 Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2014 – 2019
  • 4.32 Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2014 – 2019
  • 4.33 Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2015 – 2019
  • 4.34 New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2014 – 2019
  • 4.35 New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2014 – 2019
  • 4.36 New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2015 – 2019
  • 4.37 U.S. Wellness and Functional Beverage Market Expenditures by Media 2014 – 2019
  • 4.38 U.S. Wellness and Functional Beverage Market Share of Expenditures by Media 2014 – 2019
  • 4.39 U.S. Wellness and Functional Beverage Market Change in Expenditures by Media 2015 – 2019

5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER

  • 5.40 Demographics of the RTD Tea Consumer 2019
  • 5.41 Demographics of the Sports Beverage Consumer 2019
  • 5.42 Demographics of the Energy Drink Consumer 2019

6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET

  • 6.43 Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2019 – 2024
  • 6.44 Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2019 – 2024
  • 6.45 Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2019 – 2024

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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