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This report offers comprehensive coverage of the various components of the non-dairy, plant-based beverage market. It covers dairy alternatives made with almond, cashew, soy, coconut, rice, hemp, flax and other ingredients, discussing trends driving segment growth and innovation.

Data is provided on total market volume as well as volume by segment, flavor, distribution channel and package type. It also includes wholesale dollar sales and advertising expenditure data. The report offers Beverage Marketing's exclusive five-year projections for various aspects of the dairy alternative beverage market including packaging, flavors and more.

  • 2017 Edition - Published August 2017.
  • Data through 2016 and market projections through 2021.
  • 150+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Dairy Alternative Beverages through 2021
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. Dairy Alternative Beverages through 2021 report offers detailed analysis of the overall market. Questions answered in this comprehensive market research report include:

  • How much dairy alternative beverage volume, including beverages made from soy, almonds, coconuts, rice, flax and other plants, was consumed in the United States in 2016, how has this changed in recent years, and what trends are behind these developments?
  • Which non-dairy beverage segment was largest in 2016, and how have rankings changed in recent years? Which is expected to perform best by 2021?
  • What are the leading brands, and how have they been performing?
  • Which flavors of dairy alternative beverages are growing the fastest?
  • What are the growth expectations for single-serve vs. multi-serve?

This report features

This research report will be useful to marketers of soy milk, almond milk, coconut milk, hemp milk, rice milk and manufacturers of other plant-based dairy alternatives as well as to marketers of traditional dairy milk who need to keep pace with trends in this competitive emerging sector.

Investors, retailers, advertising executives, manufacturers in various competing or complementary food and beverage sectors, and ingredient manufacturers with an interest in wellness and functional beverage industry will also find this report helpful. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the dynamic and growing dairy alternatives sector. Select areas of coverage include:

  • Analysis of the national market including volume, wholesale dollar and per capita consumption figures.
  • Key packaging trends for plastic, glass, carton and aseptic containers as well as data shedding light on single vs. multi-serving packages through 2021.
  • Discussions, insights and data on the major companies and brands in the dairy alternative sector (including WhiteWave, Hain Celestial, Stremicks Heritage, Vitasoy, Sunrich, Eden Foods and others), covering their products and their marketing and distribution strategies.
  • Data and analysis provides perspective on volume, share and growth trends for the leading plant-based milk trademarks including Blue Diamond, Silk, Rice Dream, So Delicious and others. Private label trends are also examined.
  • A detailed look at advertising expenditures for key soy, almond milk and other dairy alternative companies and brands including Silk Almond, So Delicious Coconut Milk, 8th Continent Soymilk and others.
  • Examination of volume, share and growth trends by flavor in the market, as well as break-outs for soymilk and almond milk by flavors including vanilla, plain, chocolate and coffee. Historical, current data and forecasts through 2021 are provided.
  • A look at the future performance of dairy alternatives by various on- and off-premise sales channels through 2021.

1. THE U.S. DAIRY ALTERNATIVE BEVERAGE MARKET

The Dairy Alternative Beverage Market pg 1

  • Overview pg 1
  • Volume pg 1
  • Per Capita Consumption pg 2
  • Wholesale Dollar Sales pg 2

The Projected Dairy Alternative Beverage Market pg 3

  • Overview pg 3
  • Volume pg 5
  • Per Capita Consumption pg 5
  • Wholesale Dollar Sales pg 6

EXHIBITS

  • 1.1 U.S. Dairy Alternative Market Volume and Change 1998 – 2016 pg 7
  • 1.2 U.S. Dairy Alternative Market Per Capita Consumption 1998 – 2016 pg 8
  • 1.3 U.S. Dairy Alternative Market Wholesale Dollars Sales and Change 1998 – 2016 pg 9
  • 1.4 The Projected U.S. Dairy Alternative Market Volume and Change 2011 – 2021 pg 10
  • 1.5 The Projected U.S. Dairy Alternative Market Per Capita Consumption 2011 – 2021 pg 11
  • 1.6 The Projected U.S. Dairy Alternative Market Wholesale Dollar Sales and Change 2011 – 2021 pg 12

2. THE U.S. DAIRY ALTERNATIVE BEVERAGE MARKET BY SEGMENT

The Dairy Alternative Beverage Market by Segment pg 13

  • Overview pg 13
  • Soymilk pg 15
  • Almond Milk pg 21
  • Coconut Milk pg 22
  • Flax Milk pg 23
  • Hemp Milk pg 23
  • Rice Milk pg 23
  • Cashew Milk pg 24

The Projected Dairy Alternative Market by Segment pg 25

  • Overview pg 25
  • Volume pg 25
  • Per Capita Consumption pg 26
  • Wholesale Dollars Sales pg 26

EXHIBITS

  • 2.7 U.S. Dairy Alternative Market Volume by Segment 2010 – 2016 pg 27
  • 2.8 U.S. Dairy Alternative Market Share of Volume by Segment 2010 – 2016 pg 28
  • 2.9 U.S. Dairy Alternative Market Change in Volume by Segment 2011 – 2016 pg 29
  • 2.10 U.S. Dairy Alternative Market Per Capita Consumption by Segment 2011 – 2016 pg 30
  • 2.11 U.S. Dairy Alternative Market Wholesale Dollar Sales by Segment 2010 – 2016 pg 31
  • 2.12 U.S. Dairy Alternative Market Share of Wholesale Dollar Sales by Segment 2010 – 2016 pg 32
  • 2.13 U.S. Dairy Alternative Market Change in Wholesale Dollar Sales by Segment 2011 – 2016 pg 33
  • 2.14 The Projected U.S. Dairy Alternative Market Volume by Segment 2011 – 2021 pg 34
  • 2.15 The Projected U.S. Dairy Alternative Market Share of Volume by Segment 2011 – 2021 pg 35
  • 2.16 The Projected U.S. Dairy Alternative Market Change in Volume by Segment 2016 – 2021 pg 36
  • 2.17 The Projected U.S. Dairy Alternative Market Per Capita Consumption by Segment 2011 – 2021 pg 37
  • 2.18 The Projected U.S. Dairy Alternative Market Wholesale Dollar Sales by Segment 2011 – 2021 pg 38
  • 2.19 The Projected U.S. Dairy Alternative Market Share of Wholesale Dollar Sales by Segment 2011 – 2021 pg 39
  • 2.20 The Projected U.S. Dairy Alternative Market Change in Wholesale Dollar Sales by Segment 2016 – 2021 pg 40

3. DAIRY ALTERNATIVE BEVERAGE PACKAGING

Dairy Alternative Beverage Packaging Types pg 41

  • Overview pg 41
  • Aseptic Packaging pg 42
  • Plastic Containers pg 45
  • Paper Containers pg 46
  • Glass Containers pg 47

EXHIBITS

  • 3.21 U.S. Dairy Alternative Market Volume by Single vs. Multi–Serve Split 2011 – 2021 pg 49
  • 3.22 U.S. Dairy Alternative Market Share of Volume by Single vs. Multi–Serve Split 2011 – 2021 pg 50
  • 3.23 U.S. Dairy Alternative Market Change in Volume by Single vs. Multi–Serve Split 2012 – 2021 pg 51
  • 3.24 U.S. Dairy Alternative Market Volume by Package Type 2011 – 2021 pg 52
  • 3.25 U.S. Dairy Alternative Market Share of Volume by Package Type 2011 – 2021 pg 53
  • 3.26 U.S. Dairy Alternative Market Change in Volume by Package Type 2012 – 2021 pg 54

4. DAIRY ALTERNATIVE BEVERAGE FLAVORS

Dairy Alternative Beverages by Flavor pg 55

  • Overview pg 55
  • Volume by Flavor pg 56
  • Wholesale Dollar Sales by Flavor pg 57
  • Soymilk Flavors pg 57
  • Almond Milk Flavors pg 59

EXHIBITS

  • 4.27 U.S. Dairy Alternative Beverage Market Volume by Flavor 2011 – 2021 pg 61
  • 4.28 U.S. Dairy Alternative Beverage Market Share of Volume by Flavor 2011 – 2021 pg 62
  • 4.29 U.S. Dairy Alternative Beverage Market Change in Volume by Flavor 2012 – 2021 pg 63
  • 4.30 U.S. Dairy Alternative Beverage Market Wholesale Dollar Sales by Flavor 2011 – 2021 pg 64
  • 4.31 U.S. Dairy Alternative Beverage Market Share of Wholesale Dollar Sales by Flavor 2011 – 2021 pg 65
  • 4.32 U.S. Dairy Alternative Beverage Market Change in Wholesale Dollar Sales by Flavor 2012 – 2021 pg 66
  • 4.33 U.S. Soy Beverage Market Volume by Flavor 2011 – 2021 pg 67
  • 4.34 U.S. Soy Beverage Market Share of Volume by Flavor 2011 – 2021 pg 68
  • 4.35 U.S. Soy Beverage Market Change in Volume by Flavor 2012 – 2021 pg 69
  • 4.36 U.S. Almond Milk Market Volume by Flavor 2011 – 2021 pg 70
  • 4.37 U.S. Almond Milk Market Share of Volume by Flavor 2011 – 2021 pg 71
  • 4.38 U.S. Almond Milk Market Change in Volume by Flavor 2012 – 2021 pg 72

5. THE LEADING DAIRY ALTERNATIVE BEVERAGE COMPANIES & THEIR BRANDS

The Leading Companies pg 73

  • Overview pg 73

WHITEWAVE FOODS COMPANY pg 75

  • Overview pg 75
  • Marketing pg 79
  • Management pg 83

HAIN CELESTIAL GROUP pg 85

  • Overview pg 85
  • Marketing pg 90
  • Management pg 95

BLUE DIAMOND GROWERS pg 97

  • Overview pg 97
  • Marketing pg 97

STREMICKS HERITAGE FOODS pg 99

  • Overview pg 99
  • Marketing pg 101
  • Management pg 102

ORGANIC VALLEY pg 103

  • Overview pg 103
  • Marketing pg 103

ODWALLA pg 104

  • Overview pg 104
  • Marketing pg 105

VITASOY pg 111

  • Overview pg 111
  • Marketing pg 111
  • Management pg 115

PACIFIC FOODS pg 116

  • Overview pg 116
  • Marketing pg 116

WHOLESOY & COMPANY pg 118

  • Overview pg 118
  • Marketing pg 118

SUNRICH pg 120

  • Overview pg 120
  • Marketing pg 121

EDEN FOODS pg 122

  • Overview pg 122
  • Marketing pg 122

OTHER DAIRY ALTERNATIVE BEVERAGE COMPANIES pg 125

  • Overview pg 125
  • Food and Beverage Companies pg 126

EXHIBITS

  • 5.39 Leading Dairy Alternative Beverage Brands Estimated Volume 2011 – 2016 pg 128
  • 5.40 Leading Dairy Alternative Beverage Brands Share of Volume 2011 – 2016 pg 129
  • 5.41 Leading Dairy Alternative Beverage Brands Change in Volume 2012 – 2016 pg 130

6. DAIRY ALTERNATIVE BEVERAGE DISTRIBUTION

Dairy Alternative Beverage Distribution Channels pg 131

  • Overview pg 131
  • Volume pg 132

EXHIBITS

  • 6.42 U.S. Dairy Alternative Beverage Market Estimated Volume by Distribution Channel 2011 – 2021 pg 134
  • 6.43 U.S. Dairy Alternative Beverage Market Share of Volume by Distribution Channel 2011 – 2021 pg 135
  • 6.44 U.S. Dairy Alternative Beverage Market Change in Volume by Distribution Channel 2012 – 2021 pg 136

7. DAIRY ALTERNATIVE BEVERAGE COMPANY ADVERTISING EXPENDITURES

Advertising Expenditures by Company pg 137

  • Overview pg 137

Advertising Expenditures by Type pg 142

  • Overview pg 142
  • Almond Milk pg 142
  • Soymilk pg 143
  • Cashew Milk pg 143

Advertising Expenditures by Media pg 144

  • Overview pg 144

EXHIBITS

  • 7.45 U.S. Dairy Alternative Beverage Market Advertising Expenditures by Leading Companies 2011 – 2016 pg 147
  • 7.46 U.S. Dairy Alternative Beverage Market Share of Advertising Expenditures by Leading Companies 2011 – 2016 pg 148
  • 7.47 U.S. Dairy Alternative Beverage Market Change in Advertising Expenditures by Leading Companies 2012 – 2016 pg 149
  • 7.48 U.S. Dairy Alternative Beverage Market Estimated Advertising Expenditures by Type 2011 – 2016 pg 150
  • 7.49 U.S. Dairy Alternative Beverage Market Estimated Share of Advertising Expenditures by Type 2011 – 2016 pg 151
  • 7.50 U.S. Dairy Alternative Beverage Market Estimated Change in Advertising Expenditures by Type 2012 – 2016 pg 152
  • 7.51 U.S. Dairy Alternative Beverage Market Estimated Advertising Expenditures by Media 2011 – 2016 pg 153
  • 7.52 U.S. Dairy Alternative Beverage Market Estimated Share of Advertising Expenditures by Media 2011 – 2016 pg 154
  • 7.53 U.S. Dairy Alternative Beverage Market Estimated Change in Advertising Expenditures by Media 2012 – 2016 pg 155

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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