Indirect competition. This new age beverage market report offers insight on a broad array of established and emerging non-alcohol drinks that share similar attributes and consumer perceptions, meet similar need states and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations that are changing the face of the market are addressed in this comprehensive report. Historical, current and projected data on volume and sales plus discussion of leading companies and their strategies. This study examines diverse beverage categories including: coconut water, high-end CSDs, energy drinks, kombucha, plant water, probiotics, protein drinks, ready-to-drink tea and coffee, single serve dairy, single serve fruit beverages, single-serve water, sports beverages, single-serve sparkling water and a broad range of other segments that fall under the ever-evolving New Age beverage umbrella. The astute marketer will want to keep an eye not only on their own immediate segment but on the broader competitive set for lessons, risks and opportunities.
- 2023 Edition - Published January 2024.
- Data through 2022, preliminary 2023 figures and projections through 2027.
- 300+ pages with extensive text analysis, graphs, charts and 45+ tables.
- Immediate download, PDF, Word and Excel format report, 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.