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This market report offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. It examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve-fruit beverages, kombucha and all the various New Age segments. The study also provides data on volume and sales plus discusses leading companies and their strategies.

  • 2017 Edition - Published November 2017.
  • Data through 2016 and market projections through 2021.
  • 350+ pages with extensive text analysis, graphs, charts and 45+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. New Age Beverages through 2021
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2016 and which did not?
  • What are the top beverage brands and how did they perform in 2016?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2016, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?
  • Which categories are poised for strong growth in the future?

This report features

This comprehensive report investigates 12 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the protein market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2021. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including gallonage, wholesale dollar sales, wholesale prices per case and more for 19 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of seven segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data & statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Dr. Pepper Snapple, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Nestlé Waters North America (NWNA), Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak, Odwalla and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2021 for the New Age beverage market and its sub-segments. Including single serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, super-premium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

The Current New Age Market pg 1

EXHIBITS

  • 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2021 pg 4
  • 1.2 New Age Beverage Market Annual Growth 1995 – 2021 pg 5
  • 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2021 pg 6

2. NEW AGE SEGMENTS

New Age Beverage Market Segments – Dollars pg 7

  • Single–Serve Water pg 9
  • Single–Serve Fruit Beverages pg 14
  • Sports Beverages pg 20
  • Ready–to–Drink Tea pg 23
  • Sparkling Water pg 28
  • Premium Soda pg 29
  • Vegetable/Fruit Juice Blends pg 33
  • Ready–to–Drink Coffee pg 33
  • Energy Drinks pg 36
  • Single–Serve Dairy pg 38
  • Kombucha pg 38
  • Coconut Water pg 40
  • Plant Water pg 45
  • Protein Drinks pg 46
  • Probiotics pg 48

New Age Beverage Market Segments – Volume and Price pg 50

EXHIBITS

  • 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2011 – 2021 pg 53
  • 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2011 – 2021 pg 54
  • 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2012 – 2021 pg 55
  • 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2011 – 2021 pg 56
  • 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2011 – 2021 pg 57
  • 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2012 – 2021 pg 58
  • 2.10 New Age Beverage Market Segments Volume 2011 – 2021 pg 59
  • 2.11 New Age Beverage Market Segments Share of Volume 2011 – 2021 pg 61
  • 2.12 New Age Beverage Market Segments Change in Volume 2012 – 2021 pg 62
  • 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2011 – 2021 pg 63

3. NEW AGE REGIONAL MARKETS

New Age Regional Markets pg 65

  • The South pg 66
  • The West pg 67
  • The Northeast pg 68
  • The Midwest pg 69

New Age Segments by Regional Markets pg 71

  • Sparkling Water pg 71
  • Premium Soda pg 71
  • Ready–to–Drink Tea pg 72
  • Single–Serve Fruit Beverages pg 72
  • Sports Beverages pg 73
  • Retail PET Water pg 73
  • Ready–to–Drink Coffee pg 74

EXHIBITS

  • 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2011 – 2021 pg 75
  • 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2011 – 2021 pg 76
  • 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2012 – 2021 pg 77
  • 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2011 – 2021 pg 78
  • 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2011 – 2021 pg 79
  • 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2012 – 2021 pg 80

4. NEW AGE DISTRIBUTION CHANNELS

Distribution of New Age Beverages pg 81

EXHIBITS

  • 4.20 New Age Beverages Estimated Volume by Distribution Channel 2011 – 2021 pg 83
  • 4.21 New Age Beverages Volume Share by Distribution Channel 2011 – 2021 pg 84
  • 4.22 New Age Beverages Volume Growth by Distribution Channel 2012 – 2021 pg 85

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 86

PepsiCo, Inc.

  • Overview pg 90
  • Gatorade – Overview pg 92
  • Gatorade – Marketing pg 93
  • Gatorade – Distribution pg 115
  • Aquafina – Overview pg 117
  • Aquafina – Marketing pg 118
  • Aquafina – Distribution pg 123
  • PLTP – Overview pg 124
  • PLTP – Marketing pg 125
  • PLTP – Distribution pg 135
  • SoBe – Overview pg 135
  • SoBe – Marketing pg 136
  • SoBe – Distribution pg 142
  • Frappuccino – Overview pg 143
  • Frappuccino – Marketing pg 143
  • Ocean Spray – Overview pg 147
  • Dole – Overview pg 150
  • Tropicana – Overview pg 150
  • Tropicana – Marketing pg 151
  • Naked Juice – Overview pg 152
  • Naked Juice – Marketing pg 155
  • Naked Juice – Distribution pg 160
  • Izze – Overview pg 161
  • Izze – Marketing pg 161
  • Izze – Distribution pg 163
  • Amp – Overview pg 163
  • Amp – Marketing pg 164

Coca–Cola Company

  • Overview pg 169
  • Dasani – Overview pg 173
  • Dasani – Marketing pg 174
  • Dasani – Distribution pg 179
  • Energy Brands – Overview pg 179
  • Energy Brands – Marketing pg 181
  • Energy Brands – Distribution pg 187
  • Gold Peak – Overview pg 188
  • Gold Peak – Marketing pg 189
  • Peace Tea – Overview pg 191
  • Minute Maid – Overview pg 192
  • Minute Maid – Marketing pg 193
  • Minute Maid – Distribution pg 200
  • Fuze – Overview pg 201
  • Fuze – Marketing pg 201
  • Fuze – Distribution pg 202
  • Powerade – Overview pg 203
  • Powerade – Marketing pg 204
  • Powerade – Distribution pg 208
  • Honest Tea – Overview pg 208
  • Honest Tea – Marketing pg 210
  • Honest Tea – Distribution pg 221
  • Illy Issimo – Overview pg 223
  • Illy Issimo – Marketing pg 223

Nestlé Waters North America

  • Overview pg 225
  • Bottled Water Brands – Marketing pg 226
  • RTD Tea Brands – Marketing pg 237
  • Distribution pg 244

Dr Pepper Snapple Group, Inc.

  • Overview pg 246
  • Hawaiian Punch – Marketing pg 247
  • Snapple Beverage Group – Overview pg 248
  • Snapple Beverage Group – Marketing pg 249
  • Snapple Beverage Group – Distribution pg 256
  • Venom – Overview pg 258

Red Bull

  • Overview pg 259
  • Marketing pg 260
  • Distribution pg 271

Ferolito, Vultaggio & Sons

  • Overview pg 274
  • Marketing pg 276
  • Distribution pg 286

Rockstar, Inc.

  • Overview pg 288
  • Marketing pg 288
  • Distribution pg 292

Monster Beverage Corporation

  • Overview pg 294
  • Marketing pg 295
  • Distribution pg 305

Califia Farms

  • Overview pg 309
  • Marketing pg 310
  • Distribution pg 313

EXHIBITS

  • 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2011 – 2016 pg 315
  • 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2011 – 2016 pg 316
  • 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2012 – 2016 pg 317
  • 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2011 – 2016 pg 318
  • 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2011 – 2016 pg 319
  • 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2012 – 2016 pg 320

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

New Age Beverage Brands Advertising Expenditures pg 321

New Age Beverage Advertising By Media pg 323

New Age Beverage Advertising By Category pg 325

EXHIBITS

  • 6.29 Leading New Age Beverage Brands Advertising Expenditures 2011 – 2016 pg 328
  • 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2011 – 2016 pg 329
  • 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2012 – 2016 pg 330
  • 6.32 Estimated New Age Advertising Expenditures by Media 2011 – 2016 pg 331
  • 6.33 Estimated New Age Advertising Share of Expenditures by Media 2011 – 2016 pg 332
  • 6.34 Estimated New Age Advertising Change in Expenditures by Media 2012 – 2016 pg 333
  • 6.35 Estimated New Age Advertising Expenditures by Market Segment 2011 – 2016 pg 334
  • 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2011 – 2016 pg 335
  • 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2012 – 2016 pg 336

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

The New Age Beverage Consumer pg 337

  • Overview pg 337
  • Comparative Demographics of New Age Brands pg 340

EXHIBITS

  • 7.38 Demographics of the Bottled Water Consumer 2016 pg 349
  • 7.39 Demographics of the RTD Tea Consumer 2016 pg 351
  • 7.40 Demographics of the Sports Beverage Consumer 2016 pg 353
  • 7.41 Demographics of the Energy Drink Consumer 2016 pg 355
  • 7.42 Demographics of the Poland Spring Consumer 2016 pg 357
  • 7.43 Demographics of the Aquafina Consumer 2016 pg 359
  • 7.44 Demographics of the Arizona Tea Consumer 2016 pg 361
  • 7.45 Demographics of the Lipton Consumer 2016 pg 363
  • 7.46 Demographics of the Gatorade Consumer 2016 pg 365
  • 7.47 Demographics of the Powerade Consumer 2016 pg 367
  • 7.48 Demographics of the Red Bull Consumer 2016 pg 369
  • 7.49 Demographics of the Monster Consumer 2016 pg 371

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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