New Age Beverages in the U.S. through 2026

2022

Price: $ 4995.00
 

Indirect competition. This new age beverage market report offers insight on a broad array of established and emerging non-alcohol drinks that share similar attributes and consumer perceptions, meet similar need states and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations that are changing the face of the market are addressed in this comprehensive report. Historical, current and projected data on volume and sales plus discussion of leading companies and their strategies. This study examines diverse beverage categories including: coconut water, high-end CSDs, energy drinks, kombucha, plant water, probiotics, protein drinks, ready-to-drink tea and coffee, single serve dairy, single serve fruit beverages, single-serve water, sports beverages, single-serve sparkling water and a broad range of other segments that fall under the ever-evolving New Age beverage umbrella. The astute marketer will want to keep an eye not only on their own immediate segment but on the broader competitive set for lessons, risks and opportunities.

  • 2022 Edition - Published December 2022.
  • Data through 2021, preliminary 2022 figures and projections through 2026.
  • 325+ pages with extensive text analysis, graphs, charts and 45+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
New Age Beverages in the U.S. through 2026
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2021 and which did not? Which are estimated to have grown or declined in 2022?
  • Which categories are poised for strong growth in the future? How did covid-19 impact the market?
  • What are the top beverage brands and how did they perform in 2021?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2021, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?

This report features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the consumer drivers, preferences and needs likely to propel consumption growth through 2026. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including volume, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2026 for the New Age beverage market and its sub-segments. Including single-serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, superpremium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

The Current New Age Market pg 1

EXHIBITS

  • 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2026 pg 4
  • 1.2 New Age Beverage Market Annual Growth 1995 – 2026 pg 5
  • 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2026 pg 6

2. NEW AGE SEGMENTS

New Age Beverage Market Segments – Dollars pg 7

  • Single-Serve Water pg 10
  • Single-Serve Fruit Beverages pg 15
  • Sports Beverages pg 20
  • Ready-to-Drink Tea pg 22
  • Sparkling Water pg 26
  • High-End CSDs pg 27
  • Vegetable/Fruit Juice Blends pg 30
  • Ready-to-Drink Coffee pg 31
  • Energy Drinks pg 33
  • Single-Serve Dairy pg 35
  • Kombucha pg 35
  • Coconut Water pg 37
  • Plant Water pg 38
  • Protein Drinks pg 40
  • Probiotics pg 41

New Age Beverage Market Segments – Volume and Price pg 43

EXHIBITS

  • 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2016 – 2026 pg 47
  • 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2016 – 2026 pg 48
  • 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2017 – 2026 pg 49
  • 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2016 – 2026 pg 50
  • 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2016 – 2026 pg 51
  • 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2017 – 2026 pg 52
  • 2.10 New Age Beverage Market Segments Volume 2016 – 2026 pg 53
  • 2.11 New Age Beverage Market Segments Share of Volume 2016 – 2026 pg 55
  • 2.12 New Age Beverage Market Segments Change in Volume 2017 – 2026 pg 56
  • 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2016 – 2026 pg 57

3. NEW AGE REGIONAL MARKETS

New Age Regional Markets pg 59

  • The South pg 60
  • The West pg 61
  • The Northeast pg 62
  • The Midwest pg 63

New Age Segments by Regional Markets pg 65

  • Sparkling Water pg 65
  • Premium Soda pg 65
  • Ready-to-Drink Tea pg 66
  • Single-Serve Fruit Beverages pg 66
  • Sports Beverages pg 67
  • Retail PET Water pg 67
  • Ready-to-Drink Coffee pg 67
  • Energy Drinks pg 68

EXHIBITS

  • 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2016 – 2026 pg 69
  • 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2016 – 2026 pg 70
  • 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2017 – 2026 pg 71
  • 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2016 – 2026 pg 72
  • 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2016 – 2026 pg 73
  • 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2017 – 2026 pg 74

4. NEW AGE DISTRIBUTION CHANNELS

Distribution of New Age Beverages pg 75

EXHIBITS

  • 4.20 New Age Beverages Estimated Volume by Distribution Channel 2016 – 2026 pg 78
  • 4.21 New Age Beverages Volume Share by Distribution Channel 2016 – 2026 pg 79
  • 4.22 New Age Beverages Volume Growth by Distribution Channel 2017 – 2026 pg 80

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 81

PepsiCo, Inc.

  • Overview pg 85
  • Gatorade – Overview pg 87
  • Gatorade – Marketing pg 88
  • Gatorade – Distribution pg 113
  • Aquafina – Overview pg 115
  • Aquafina – Marketing pg 115
  • Aquafina – Distribution pg 120
  • PLTP – Overview pg 120
  • PLTP – Marketing pg 121
  • PLTP – Distribution pg 128
  • LIFEWTR – Overview pg 129
  • LIFEWTR – Marketing pg 129
  • bubly – Overview pg 130
  • Frappuccino – Overview pg 132
  • Frappuccino – Marketing pg 132
  • Rockstar – Overview pg 137
  • Rockstar – Marketing pg 139
  • Amp – Overview pg 142
  • Amp – Marketing pg 143

Coca-Cola Company

  • Overview pg 149
  • Dasani – Overview pg 150
  • Dasani – Marketing pg 151
  • Dasani – Distribution pg 154
  • Glacéau – Overview pg 155
  • Glacéau – Marketing pg 156
  • Glacéau – Distribution pg 162
  • Gold Peak – Overview pg 163
  • Gold Peak – Marketing pg 164
  • Peace Tea – Overview pg 165
  • Minute Maid – Overview pg 166
  • Minute Maid – Marketing pg 167
  • Minute Maid – Distribution pg 168
  • Fuze – Overview pg 169
  • Fuze – Marketing pg 169
  • Powerade – Overview pg 170
  • Powerade – Marketing pg 170
  • Powerade – Distribution pg 174
  • BodyArmor – Overview pg 175
  • BodyArmor – Marketing pg 177
  • AHA – Overview pg 180
  • Topo Chico – Overview pg 181
  • Topo Chico – Marketing pg 181

BlueTriton Brands

  • Overview pg 183
  • Marketing pg 184
  • Distribution pg 194

Keurig Dr Pepper

  • Overview pg 195
  • Hawaiian Punch – Marketing pg 196
  • Snapple Beverage Group – Overview pg 197
  • Snapple Beverage Group – Marketing pg 197
  • Snapple Beverage Group – Distribution pg 202
  • Bai – Overview pg 204
  • Bai – Marketing pg 205
  • Core Hydration – Overview pg 208
  • Core Hydration – Marketing pg 209

Red Bull

  • Overview pg 211
  • Marketing pg 212
  • Distribution pg 225

Ferolito, Vultaggio & Sons

  • Overview pg 228
  • Marketing pg 230
  • Distribution pg 237

Monster Beverage Corporation

  • Overview pg 238
  • Marketing pg 239
  • Distribution pg 250

PAI Partners

  • Overview pg 255
  • Tropicana – Overview pg 255
  • Tropicana – Marketing pg 255
  • Naked Juice – Overview pg 257
  • Naked Juice – Marketing pg 260
  • Naked Juice – Distribution pg 263
  • Izze – Overview pg 264
  • Izze – Marketing pg 264
  • Izze – Distribution pg 265

EXHIBITS

  • 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2016 – 2021 pg 266
  • 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2016 – 2021 pg 267
  • 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2017 – 2021 pg 268
  • 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2016 – 2021 pg 269
  • 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2016 – 2021 pg 270
  • 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2017 – 2021 pg 271

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

New Age Beverage Brands Advertising Expenditures pg 272

New Age Beverage Advertising By Media pg 274

New Age Beverage Advertising By Category pg 276

EXHIBITS

  • 6.29 Leading New Age Beverage Brands Advertising Expenditures 2016 – 2021 pg 278
  • 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2016 – 2021 pg 279
  • 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2017 – 2021 pg 280
  • 6.32 Estimated New Age Advertising Expenditures by Media 2016 – 2021 pg 281
  • 6.33 Estimated New Age Advertising Share of Expenditures by Media 2016 – 2021 pg 282
  • 6.34 Estimated New Age Advertising Change in Expenditures by Media 2017 – 2021 pg 283
  • 6.35 Estimated New Age Advertising Expenditures by Market Segment 2016 – 2021 pg 284
  • 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2016 – 2021 pg 285
  • 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2017 – 2021 pg 286

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

The New Age Beverage Consumer pg 287

Overview pg 287

Comparative Demographics of New Age Brands pg 290

EXHIBITS

  • 7.38 Demographics of the Bottled Water Consumer 2021 pg 299
  • 7.39 Demographics of the RTD Tea Consumer 2021 pg 301
  • 7.40 Demographics of the Sports Beverage Consumer 2021 pg 303
  • 7.41 Demographics of the Energy Drink Consumer 2021 pg 305
  • 7.42 Demographics of the Evian Consumer 2021 pg 307
  • 7.43 Demographics of the Aquafina Consumer 2021 pg 309
  • 7.44 Demographics of the AriZona Tea Consumer 2021 pg 311
  • 7.45 Demographics of the Lipton Consumer 2021 pg 313
  • 7.46 Demographics of the Gatorade Consumer 2021 pg 315
  • 7.47 Demographics of the Powerade Consumer 2021 pg 317
  • 7.48 Demographics of the Red Bull Consumer 2021 pg 319
  • 7.49 Demographics of the Monster Consumer 2021 pg 321

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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