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This market report offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations that are changing the face of the market are addressed in this comprehensive report. Historical, current and projected data on volume and sales plus discussion of leading companies and their strategies. This study examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages, kombucha, protein drinks, sparkling water and a broad range of other segments that fall under the diverse New Age beverage umbrella.

  • 2020 Edition - Published December 2020.
  • Data through 2019 and market projections through 2024.
  • 350+ pages with extensive text analysis, graphs, charts and 45+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
New Age Beverages in the U.S. through 2024
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2019 and which did not? Which are growing or declining in 2020?
  • Which categories are poised for strong growth in the future? How has Covid-19 impacted the market?
  • What are the top beverage brands and how did they perform in 2019?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2019, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?

This report features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the consumer drivers, preferences and needs likely to propel consumption growth through 2024. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including volume, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Nestlé Waters North America (NWNA), Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak, Odwalla and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2024 for the New Age beverage market and its sub-segments. Including single-serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, superpremium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

The Current New Age Market pg 1

EXHIBITS

  • 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2024 pg 4
  • 1.2 New Age Beverage Market Annual Growth 1995 – 2024 pg 5
  • 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2024 pg 6

2. NEW AGE SEGMENTS

New Age Beverage Market Segments – Dollars pg 7

  • Single-Serve Water pg 10
  • Single-Serve Fruit Beverages pg 16
  • Sports Beverages pg 21
  • Ready-to-Drink Tea pg 24
  • Sparkling Water pg 28
  • High-End CSDs pg 29
  • Vegetable/Fruit Juice Blends pg 32
  • Ready-to-Drink Coffee pg 32
  • Energy Drinks pg 35
  • Single-Serve Dairy pg 37
  • Kombucha pg 37
  • Coconut Water pg 39
  • Plant Water pg 41
  • Protein Drinks pg 42
  • Probiotics pg 43

New Age Beverage Market Segments – Volume and Price pg 45

EXHIBITS

  • 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2014 – 2024 pg 49
  • 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2014 – 2024 pg 50
  • 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2015 – 2024 pg 51
  • 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2014 – 2024 pg 52
  • 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2014 – 2024 pg 53
  • 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2015 – 2024 pg 54
  • 2.10 New Age Beverage Market Segments Volume 2014 – 2024 pg 55
  • 2.11 New Age Beverage Market Segments Share of Volume 2014 – 2024 pg 57
  • 2.12 New Age Beverage Market Segments Change in Volume 2015 – 2024 pg 58
  • 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2014 – 2024 pg 59

3. NEW AGE REGIONAL MARKETS

New Age Regional Markets pg 61

  • The South pg 62
  • The West pg 63
  • The Northeast pg 64
  • The Midwest pg 65

New Age Segments by Regional Markets pg 67

  • Sparkling Water pg 67
  • Premium Soda pg 67
  • Ready-to-Drink Tea pg 68
  • Single-Serve Fruit Beverages pg 68
  • Sports Beverages pg 69
  • Retail PET Water pg 69
  • Ready-to-Drink Coffee pg 70
  • Energy Drinks pg 70

EXHIBITS

  • 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2014 – 2024 pg 71
  • 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2014 – 2024 pg 72
  • 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2015 – 2024 pg 73
  • 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2014 – 2024 pg 74
  • 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2014 – 2024 pg 75
  • 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2015 – 2024 pg 76

4. NEW AGE DISTRIBUTION CHANNELS

Distribution of New Age Beverages pg 77

EXHIBITS

  • 4.20 New Age Beverages Estimated Volume by Distribution Channel 2014 – 2024 pg 80
  • 4.21 New Age Beverages Volume Share by Distribution Channel 2014 – 2024 pg 81
  • 4.22 New Age Beverages Volume Growth by Distribution Channel 2015 – 2024 pg 82

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 83

PepsiCo, Inc.

  • Overview pg 87
  • Gatorade – Overview pg 89
  • Gatorade – Marketing pg 90
  • Gatorade – Distribution pg 115
  • Aquafina – Overview pg 117
  • Aquafina – Marketing pg 117
  • Aquafina – Distribution pg 122
  • PLTP – Overview pg 122
  • PLTP – Marketing pg 123
  • PLTP – Distribution pg 130
  • LIFEWTR – Overview pg 131
  • LIFEWTR – Marketing pg 131
  • bubly – Overview pg 132
  • Frappuccino – Overview pg 133
  • Frappuccino – Marketing pg 133
  • Tropicana – Overview pg 138
  • Tropicana – Marketing pg 138
  • Naked Juice – Overview pg 140
  • Naked Juice – Marketing pg 143
  • Naked Juice – Distribution pg 147
  • Izze – Overview pg 148
  • Izze – Marketing pg 149
  • Izze – Distribution pg 150
  • Amp – Overview pg 150
  • Amp – Marketing pg 151
  • Rockstar – Overview pg 156
  • Rockstar – Marketing pg 158

Coca-Cola Company

  • Overview pg 161
  • Dasani – Overview pg 162
  • Dasani – Marketing pg 163
  • Dasani – Distribution pg 166
  • Glacéau – Overview pg 167
  • Glacéau – Marketing pg 168
  • Glacéau – Distribution pg 175
  • Gold Peak – Overview pg 175
  • Gold Peak – Marketing pg 176
  • Peace Tea – Overview pg 178
  • Minute Maid – Overview pg 178
  • Minute Maid – Marketing pg 179
  • Minute Maid – Distribution pg 180
  • Fuze – Overview pg 181
  • Fuze – Marketing pg 182
  • Powerade – Overview pg 182
  • Powerade – Marketing pg 183
  • Powerade – Distribution pg 187
  • Honest Tea – Overview pg 188
  • Honest Tea – Marketing pg 189
  • Honest Tea – Distribution pg 199
  • AHA pg 201
  • Topo Chico – Overview pg 201
  • Topo Chico – Marketing pg 202

Nestlé Waters North America

  • Overview 203
  • Marketing pg 204
  • Distribution pg 217

Keurig Dr Pepper

  • Overview pg 218
  • Hawaiian Punch – Marketing pg 219
  • Snapple Beverage Group – Overview pg 220
  • Snapple Beverage Group – Marketing pg 220
  • Snapple Beverage Group – Distribution pg 227
  • Bai – Overview pg 228
  • Bai – Marketing pg 229
  • Core Hydration – Overview pg 233
  • Core Hydration – Marketing pg 234
  • Venom – Overview pg 236

Red Bull

  • Overview pg 237
  • Marketing pg 238
  • Distribution pg 250

Ferolito, Vultaggio & Sons

  • Overview pg 253
  • Marketing pg 255
  • Distribution pg 262

Monster Beverage Corporation

  • Overview pg 264
  • Marketing pg 265
  • Distribution pg 276

EXHIBITS

  • 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2014 – 2019 pg 281
  • 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2014 – 2019 pg 282
  • 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2015 – 2019 pg 283
  • 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 284
  • 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 285
  • 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 286

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

New Age Beverage Brands Advertising Expenditures pg 287

New Age Beverage Advertising By Media pg 289

New Age Beverage Advertising By Category pg 291

EXHIBITS

  • 6.29 Leading New Age Beverage Brands Advertising Expenditures 2014 – 2019 pg 293
  • 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2014 – 2019 pg 294
  • 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2015 – 2019 pg 295
  • 6.32 Estimated New Age Advertising Expenditures by Media 2014 – 2019 pg 296
  • 6.33 Estimated New Age Advertising Share of Expenditures by Media 2014 – 2019 pg 297
  • 6.34 Estimated New Age Advertising Change in Expenditures by Media 2015 – 2019 pg 298
  • 6.35 Estimated New Age Advertising Expenditures by Market Segment 2014 – 2019 pg 299
  • 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2014 – 2019 pg 300
  • 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2015 – 2019 pg 301

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

The New Age Beverage Consumer pg 302

  • Overview pg 302
  • Comparative Demographics of New Age Brands pg 305

EXHIBITS

  • 7.38 Demographics of the Bottled Water Consumer 2019 pg 314
  • 7.39 Demographics of the RTD Tea Consumer 2019 pg 316
  • 7.40 Demographics of the Sports Beverage Consumer 2019 pg 318
  • 7.41 Demographics of the Energy Drink Consumer 2019 pg 320
  • 7.42 Demographics of the Poland Spring Consumer 2019 pg 322
  • 7.43 Demographics of the Aquafina Consumer 2019 pg 324
  • 7.44 Demographics of the AriZona Tea Consumer 2019 pg 326
  • 7.45 Demographics of the Lipton Consumer 2019 pg 328
  • 7.46 Demographics of the Gatorade Consumer 2019 pg 330
  • 7.47 Demographics of the Powerade Consumer 2019 pg 332
  • 7.48 Demographics of the Red Bull Consumer 2019 pg 334
  • 7.49 Demographics of the Monster Consumer 2019 pg 336

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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