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This market report offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. It examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve-fruit beverages, kombucha and all the various New Age segments. The study also provides data on volume and sales plus discusses leading companies and their strategies.

  • 2018 Edition - Published November 2018.
  • Data through 2017 and market projections through 2022.
  • 350+ pages with extensive text analysis, graphs, charts and 45+ tables.
  • Immediate download, PDF and Word format report, 3-user access.
  • 3 quarterly editions of BMC’s U.S. Quarterly Category Volume & Wholesale Dollar Reports (Delivered Upon Publication)
New Age Beverages in the U.S. through 2022
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2017 and which did not?
  • What are the top beverage brands and how did they perform in 2017?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2017, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?
  • Which categories are poised for strong growth in the future?

This report features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2022. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including gallonage, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data & statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Nestlé Waters North America (NWNA), Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak, Odwalla and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2022 for the New Age beverage market and its sub-segments. Including single serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, super-premium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

The Current New Age Market pg 1

EXHIBITS

  • 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2022 pg 4
  • 1.2 New Age Beverage Market Annual Growth 1995 – 2022 pg 5
  • 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2022 pg 6

2. NEW AGE SEGMENTS

New Age Beverage Market Segments – Dollars pg 7

  • Single-Serve Water pg 9
  • Single-Serve Fruit Beverages pg 14
  • Sports Beverages pg 20
  • Ready-to-Drink Tea pg 23
  • Sparkling Water pg 28
  • Premium Soda pg 30
  • Vegetable/Fruit Juice Blends pg 33
  • Ready-to-Drink Coffee pg 34
  • Energy Drinks pg 36
  • Single-Serve Dairy pg 38
  • Kombucha pg 38
  • Coconut Water pg 40
  • Plant Water pg 45
  • Protein Drinks pg 46
  • Probiotics pg 47

New Age Beverage Market Segments – Volume and Price pg 49

EXHIBITS

  • 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2012 – 2022 pg 52
  • 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2012 – 2022 pg 53
  • 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2013 – 2022 pg 54
  • 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2012 – 2022 pg 55
  • 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2012 – 2022 pg 56
  • 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2013 – 2022 pg 57
  • 2.10 New Age Beverage Market Segments Volume 2012 – 2022 pg 58
  • 2.11 New Age Beverage Market Segments Share of Volume 2012 – 2022 pg 60
  • 2.12 New Age Beverage Market Segments Change in Volume 2013 – 2022 pg 61
  • 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2012 – 2022 pg 62

3. NEW AGE REGIONAL MARKETS

New Age Regional Markets pg 64

  • The South pg 65
  • The West pg 66
  • The Northeast pg 67
  • The Midwest pg 68

New Age Segments by Regional Markets pg 70

  • Sparkling Water pg 70
  • Premium Soda pg 70
  • Ready-to-Drink Tea pg 71
  • Single-Serve Fruit Beverages pg 71
  • Sports Beverages pg 72
  • Retail PET Water pg 72
  • Ready-to-Drink Coffee pg 73
  • Energy Drinks pg 73

EXHIBITS

  • 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2012 – 2022 pg 74
  • 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2012 – 2022 pg 75
  • 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2013 – 2022 pg 76
  • 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2012 – 2022 pg 77
  • 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2012 – 2022 pg 78
  • 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2013 – 2022 pg 79

4. NEW AGE DISTRIBUTION CHANNELS

Distribution of New Age Beverages pg 80

EXHIBITS

  • 4.20 New Age Beverages Estimated Volume by Distribution Channel 2012 – 2022 pg 82
  • 4.21 New Age Beverages Volume Share by Distribution Channel 2012 – 2022 pg 83
  • 4.22 New Age Beverages Volume Growth by Distribution Channel 2013 – 2022 pg 84

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 85

PepsiCo, Inc.

  • Overview pg 89
  • Gatorade – Overview pg 91
  • Gatorade – Marketing pg 92
  • Gatorade – Distribution pg 115
  • Aquafina – Overview pg 117
  • Aquafina – Marketing pg 118
  • Aquafina – Distribution pg 122
  • PLTP – Overview pg 123
  • PLTP – Marketing pg 124
  • PLTP – Distribution pg 132
  • SoBe – Overview pg 133
  • SoBe – Marketing pg 134
  • SoBe – Distribution pg 139
  • Frappuccino – Overview pg 140
  • Frappuccino – Marketing pg 140
  • Ocean Spray – Overview pg 144
  • Tropicana – Overview pg 147
  • Tropicana – Marketing pg 147
  • Naked Juice – Overview pg 149
  • Naked Juice – Marketing pg 151
  • Naked Juice – Distribution pg 156
  • Izze – Overview pg 157
  • Izze – Marketing pg 157
  • Izze – Distribution pg 159
  • Amp – Overview pg 159
  • Amp – Marketing pg 160

Coca-Cola Company

  • Overview pg 165
  • Dasani – Overview pg 169
  • Dasani – Marketing pg 170
  • Dasani – Distribution pg 175
  • Glaceau – Overview pg 175
  • Glaceau – Marketing pg 177
  • Glaceau – Distribution pg 183
  • Gold Peak – Overview pg 183
  • Gold Peak – Marketing pg 185
  • Peace Tea – Overview pg 186
  • Minute Maid – Overview pg 187
  • Minute Maid – Marketing pg 188
  • Minute Maid – Distribution pg 195
  • Fuze – Overview pg 196
  • Fuze – Marketing pg 197
  • Powerade – Overview pg 198
  • Powerade – Marketing pg 199
  • Powerade – Distribution pg 203
  • Honest Tea – Overview pg 204
  • Honest Tea – Marketing pg 205
  • Honest Tea – Distribution pg 217
  • Illy Issimo – Overview pg 218
  • Illy Issimo – Marketing pg 219

Nestlé Waters North America

  • Overview pg 221
  • Marketing pg 222
  • Distribution pg 235

Keurig Dr Pepper

  • Overview pg 236
  • Hawaiian Punch – Marketing pg 237
  • Snapple Beverage Group – Overview pg 238
  • Snapple Beverage Group – Marketing pg 238
  • Snapple Beverage Group – Distribution pg 245
  • Venom – Overview pg 247
  • Xyience – Overview pg 248
  • Xyience – Marketing pg 248

Red Bull

  • Overview pg 250
  • Marketing pg 251
  • Distribution pg 263

Ferolito, Vultaggio & Sons

  • Overview pg 265
  • Marketing pg 267
  • Distribution pg 276

Rockstar, Inc.

  • Overview pg 278
  • Marketing pg 278
  • Distribution pg 281

Monster Beverage Corporation

  • Overview pg 284
  • Marketing pg 285
  • Distribution pg 295

EXHIBITS

  • 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2012 – 2017 pg 299
  • 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2012 – 2017 pg 300
  • 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2013 – 2017 pg 301
  • 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2012 – 2017 pg 302
  • 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2012 – 2017 pg 303
  • 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2013 – 2017 pg 304

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

New Age Beverage Brands Advertising Expenditures pg 305

New Age Beverage Advertising By Media pg 307

New Age Beverage Advertising By Category pg 309

EXHIBITS

  • 6.29 Leading New Age Beverage Brands Advertising Expenditures 2012 – 2017 pg 312
  • 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2012 – 2017 pg 313
  • 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2013 – 2017 pg 314
  • 6.32 Estimated New Age Advertising Expenditures by Media 2012 – 2017 pg 315
  • 6.33 Estimated New Age Advertising Share of Expenditures by Media 2012 – 2017 pg 316
  • 6.34 Estimated New Age Advertising Change in Expenditures by Media 2013 – 2017 pg 317
  • 6.35 Estimated New Age Advertising Expenditures by Market Segment 2012 – 2017 pg 318
  • 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2012 – 2017 pg 319
  • 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2013 – 2017 pg 320

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

The New Age Beverage Consumer pg 321

  • Overview pg 321
  • Comparative Demographics of New Age Brands pg 324

EXHIBITS

  • 7.38 Demographics of the Bottled Water Consumer 2017 pg 333
  • 7.39 Demographics of the RTD Tea Consumer 2017 pg 335
  • 7.40 Demographics of the Sports Beverage Consumer 2017 pg 337
  • 7.41 Demographics of the Energy Drink Consumer 2017 pg 339
  • 7.42 Demographics of the Poland Spring Consumer 2017 pg 341
  • 7.43 Demographics of the Aquafina Consumer 2017 pg 343
  • 7.44 Demographics of the Arizona Tea Consumer 2017 pg 345
  • 7.45 Demographics of the Lipton Consumer 2017 pg 347
  • 7.46 Demographics of the Gatorade Consumer 2017 pg 349
  • 7.47 Demographics of the Powerade Consumer 2017 pg 351
  • 7.48 Demographics of the Red Bull Consumer 2017 pg 353
  • 7.49 Demographics of the Monster Consumer 2017 pg 355

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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