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This market report offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations that are changing the face of the market are addressed in this comprehensive report. Historical, current and projected data on volume and sales plus discussion of leading companies and their strategies. This study examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages, kombucha, protein drinks, sparkling water and a broad range of other segments that fall under the diverse New Age beverage umbrella.

  • 2021 Edition - Published December 2021.
  • Data through 2020 and market projections through 2025.
  • 325+ pages with extensive text analysis, graphs, charts and 45+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
New Age Beverages in the U.S. through 2025
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2020 and which did not? Which are estimated to have grown or declined in 2021?
  • Which categories are poised for strong growth in the future? How has covid-19 impacted the market?
  • What are the top beverage brands and how did they perform in 2020?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2020, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?

This report features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the consumer drivers, preferences and needs likely to propel consumption growth through 2025. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including volume, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2025 for the New Age beverage market and its sub-segments. Including single-serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, superpremium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

The Current New Age Market pg 1

EXHIBITS

  • 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2025 pg 4
  • 1.2 New Age Beverage Market Annual Growth 1995 – 2025 pg 5
  • 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2025 pg 6

2. NEW AGE SEGMENTS

New Age Beverage Market Segments – Dollars pg 7

  • Single-Serve Water pg 10
  • Single-Serve Fruit Beverages pg 16
  • Sports Beverages pg 21
  • Ready-to-Drink Tea pg 23
  • Sparkling Water pg 27
  • High-End CSDs pg 29
  • Vegetable/Fruit Juice Blends pg 31
  • Ready-to-Drink Coffee pg 32
  • Energy Drinks pg 35
  • Single-Serve Dairy pg 36
  • Kombucha pg 37
  • Coconut Water pg 39
  • Plant Water pg 40
  • Protein Drinks pg 41
  • Probiotics pg 43

New Age Beverage Market Segments – Volume and Price pg 44

EXHIBITS

  • 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2015 – 2025 pg 48
  • 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2015 – 2025 pg 49
  • 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2016 – 2025 pg 50
  • 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2015 – 2025 pg 51
  • 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2015 – 2025 pg 52
  • 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2016 – 2025 pg 53
  • 2.10 New Age Beverage Market Segments Volume 2015 – 2025 pg 54
  • 2.11 New Age Beverage Market Segments Share of Volume 2015 – 2025 pg 56
  • 2.12 New Age Beverage Market Segments Change in Volume 2016 – 2025 pg 57
  • 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2015 – 2025 pg 58

3. NEW AGE REGIONAL MARKETS

New Age Regional Markets pg 60

  • The South pg 61
  • The West pg 62
  • The Northeast pg 63
  • The Midwest pg 64

New Age Segments by Regional Markets pg 66

  • Sparkling Water pg 66
  • Premium Soda pg 66
  • Ready-to-Drink Tea pg 67
  • Single-Serve Fruit Beverages pg 67
  • Sports Beverages pg 68
  • Retail PET Water pg 68
  • Ready-to-Drink Coffee pg 68
  • Energy Drinks pg 69

EXHIBITS

  • 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2015 – 2025 pg 70
  • 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2015 – 2025 pg 71
  • 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2016 – 2025 pg 72
  • 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2015 – 2025 pg 73
  • 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2015 – 2025 pg 74
  • 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2016 – 2025 pg 75

4. NEW AGE DISTRIBUTION CHANNELS

Distribution of New Age Beverages pg 76

EXHIBITS

  • 4.20 New Age Beverages Estimated Volume by Distribution Channel 2015 – 2025 pg 79
  • 4.21 New Age Beverages Volume Share by Distribution Channel 2015 – 2025 pg 80
  • 4.22 New Age Beverages Volume Growth by Distribution Channel 2016 – 2025 pg 81

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 82

PepsiCo, Inc.

  • Overview pg 86
  • Gatorade – Overview pg 88
  • Gatorade – Marketing pg 89
  • Gatorade – Distribution pg 114
  • Aquafina – Overview pg 116
  • Aquafina – Marketing pg 116
  • Aquafina – Distribution pg 121
  • PLTP – Overview pg 121
  • PLTP – Marketing pg 122
  • PLTP – Distribution pg 129
  • LIFEWTR – Overview pg 130
  • LIFEWTR – Marketing pg 130
  • bubly – Overview pg 131
  • Frappuccino – Overview pg 132
  • Frappuccino – Marketing pg 133
  • Tropicana – Overview pg 138
  • Tropicana – Marketing pg 138
  • Naked Juice – Overview pg 140
  • Naked Juice – Marketing pg 142
  • Naked Juice – Distribution pg 146
  • Izze – Overview pg 147
  • Izze – Marketing pg 148
  • Izze – Distribution pg 148
  • Amp – Overview pg 149
  • Amp – Marketing pg 150
  • Rockstar – Overview pg 155
  • Rockstar – Marketing pg 157

Coca-Cola Company

  • Overview pg 160
  • Dasani – Overview pg 161
  • Dasani – Marketing pg 162
  • Dasani – Distribution pg 165
  • Glacéau – Overview pg 166
  • Glacéau – Marketing pg 167
  • Glacéau – Distribution pg 173
  • Gold Peak – Overview pg 173
  • Gold Peak – Marketing pg 174
  • Peace Tea – Overview pg 176
  • Minute Maid – Overview pg 177
  • Minute Maid – Marketing pg 177
  • Minute Maid – Distribution pg 179
  • Fuze – Overview pg 179
  • Fuze – Marketing pg 180
  • Powerade – Overview pg 181
  • Powerade – Marketing pg 181
  • Powerade – Distribution pg 185
  • Honest Tea – Overview pg 185
  • Honest Tea – Marketing pg 187
  • Honest Tea – Distribution pg 197
  • AHA – Overview pg 199
  • Topo Chico – Overview pg 200
  • Topo Chico – Marketing pg 200

BlueTriton Brands

  • Overview pg 201
  • Marketing pg 202
  • Distribution pg 213

Keurig Dr Pepper

  • Overview pg 215
  • Hawaiian Punch – Marketing pg 216
  • Snapple Beverage Group – Overview pg 217
  • Snapple Beverage Group – Marketing pg 217
  • Snapple Beverage Group – Distribution pg 222
  • Bai – Overview pg 223
  • Bai – Marketing pg 224
  • Core Hydration – Overview pg 227
  • Core Hydration – Marketing pg 228
  • Venom – Overview pg 230

Red Bull

  • Overview pg 232
  • Marketing pg 233
  • Distribution pg 245

Ferolito, Vultaggio & Sons

  • Overview pg 248
  • Marketing pg 250
  • Distribution pg 257

Monster Beverage Corporation

  • Overview pg 259
  • Marketing pg 260
  • Distribution pg 271

EXHIBITS

  • 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2015 – 2020 pg 276
  • 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2015 – 2020 pg 277
  • 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2016 – 2021 pg 278
  • 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2015 – 2021 pg 279
  • 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2015 – 2021 pg 280
  • 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2016 – 2021 pg 281

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

New Age Beverage Brands Advertising Expenditures pg 282

New Age Beverage Advertising By Media pg 284

New Age Beverage Advertising By Category pg 286

EXHIBITS

  • 6.29 Leading New Age Beverage Brands Advertising Expenditures 2015 – 2020 pg 288
  • 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2015 – 2020 pg 289
  • 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2016 – 2020 pg 290
  • 6.32 Estimated New Age Advertising Expenditures by Media 2015 – 2020 pg 291
  • 6.33 Estimated New Age Advertising Share of Expenditures by Media 2015 – 2020 pg 292
  • 6.34 Estimated New Age Advertising Change in Expenditures by Media 2016 – 2020 pg 293
  • 6.35 Estimated New Age Advertising Expenditures by Market Segment 2015 – 2020 pg 294
  • 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2015 – 2020 pg 295
  • 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2016 – 2020 pg 296

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

The New Age Beverage Consumer pg 297

  • Overview pg 297
  • Comparative Demographics of New Age Brands pg 300

EXHIBITS

  • 7.38 Demographics of the Bottled Water Consumer 2020 pg 309
  • 7.39 Demographics of the RTD Tea Consumer 2020 pg 311
  • 7.40 Demographics of the Sports Beverage Consumer 2020 pg 313
  • 7.41 Demographics of the Energy Drink Consumer 2020 pg 315
  • 7.42 Demographics of the Evian Consumer 2020 pg 317
  • 7.43 Demographics of the Aquafina Consumer 2020 pg 319
  • 7.44 Demographics of the AriZona Tea Consumer 2020 pg 321
  • 7.45 Demographics of the Lipton Consumer 2020 pg 323
  • 7.46 Demographics of the Gatorade Consumer 2020 pg 325
  • 7.47 Demographics of the Powerade Consumer 2020 pg 327
  • 7.48 Demographics of the Red Bull Consumer 2020 pg 329
  • 7.49 Demographics of the Monster Consumer 2020 pg 331

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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