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High-End Liquid Refreshment Beverages in the U.S. charts how the premiumization trends has affected the various components of the liquid refreshment beverage (LRB) market. It considers the high-end segments of bottled water, energy drinks, carbonated soft drinks (CSDs) and more. It measure volume for each category and shows how high-end segments’ shares have changed in recent years. Will include discussions of the impact of the Covid-19 pandemic on the market.

  • 2020 Edition - Published December 2020.
  • Data through 2019 and market projections through 2024.
  • More than 75 exhibits in Excel. Also features an executive summary.
  • Immediate download, Word, PDF and Excel formats, 3-user access.
High-End Liquid Refreshment Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report — new in 2020 — examines the trend toward premiumization, analyzing how various LRB categories have segmented to include not only the most familiar brands comprising each beverage type but also superpremium iterations of those brands or exclusively high-end brands. High-end segments of the following non-alcohol beverage categories are covered: bottled water and value added waters, fruit beverages, RTD Coffee, RTD Tea, CSDs, energy drinks and sports beverages. Questions answered include:

  • How do high-end energy drinks differ from standard ones, and how has this affected the overall category's performance.
  • Can upscale CSDs revitalize the long-languishing category?
  • What are the trends driving high-end LRB developments?
  • How is Covid-19 likely to impact this segment in the short and long-term?

This report features

High-End LRBs in the U.S. looks at the upper-echelon components of still-growing categories such as energy drinks as well as slow growth and stagnating or declining categories seeking opportunities for rejuvenation and pockets of growth and revitalization in an otherwise lackluster performance picture It chronicles a cross-category phenomenon of increasing segmentation as companies seek to meet consumer needs as well as capitalize on opportunities for improved profit margins through premiumization. It also discusses at some of the vehicles for premiumization and differentiation — from ingredients to processing differences such as HPP, cold pressed and cold brew to marketing and packaging, etc. Using Beverage Marketing's exclusive data, the report provides insights into:

  • The emergence of energy drinks promising functional benefits in addition to, or more targeting than, a jolt of caffeine.
  • The ongoing cultivation of craft-style CSDs that aim to appeal to consumers in ways the biggest brands haven’t been able to do.
  • What distinguishes high-end waters from the single-serve PET bottles that account for the majority of volume?
  • What are some of the key brands in high end fruit beverages, sports drinks, RTD Tea, cold brew coffee, bottled water and value added waters, RTD tea and energy drink markets? How are they performing and what makes them brands to watch?
  • Brands covered include: Evian, Essentea, Essentia, Voss, Fiji, Hint, Smartwater, Bang, Celsius, Reign, Nocco, C4, Celsius, Boylan, Stubborn, Reed's, Suja, Naked, Odwalla, Bolthouse, Honest Tea, Ito En, Teas' Tea and more.

EXECUTIVE SUMMARY

The National Beverage Market pg 1

  • Overview & Issues pg 1
  • Special Note on Coronavirus pg 6

The High-End Beverage Market by Category pg 7

  • Bottled Water pg 7
  • Carbonated Soft Drinks pg 9
  • Energy Drinks pg 11
  • Fruit Beverages pg 13
  • RTD Coffee pg 16
  • RTD Tea pg 18
  • Sports Beverages pg 20

The Projected High-End Beverage Market by Category pg 23

EXHIBITS

1. THE U.S. HIGH-END LIQUID REFRESHMENT BEVERAGE MARKET

  • 1.1 U.S. High-End Liquid Refreshment Beverage Market Volume by Category 2014 – 2020
  • 1.2 U.S. High-End Liquid Refreshment Beverage Market Share of Volume by Category 2014 – 2020
  • 1.3 U.S. High-End Liquid Refreshment Beverage Market Change in Volume by Category 2015 – 2020
  • 1.4 U.S. High-End Liquid Refreshment Beverage Market Producers' Sales by Category 2014 – 2020
  • 1.5 U.S. High-End Liquid Refreshment Beverage Market Share of Producers' Sales by Category 2014 – 2020
  • 1.6 U.S. High-End Liquid Refreshment Beverage Market Change in Producers’ Sales by Category 2015 – 2020
  • 1.7 U.S. High-End Liquid Refreshment Beverage Market Per Capita Consumption by Category 2014 – 2020

2. THE U.S. HIGH-END WATER MARKET

  • 2.8 U.S. High-End Water Market High-End vs. Mainstream Volume and Share 2014 – 2020
  • 2.9 U.S. High-End Water Market High-End vs. Mainstream Volume Growth 2015 – 2020
  • 2.10 U.S. High-End Water Market High-End vs. Mainstream Wholesale Dollars and Share 2014 – 2020
  • 2.11 U.S. High-End Water Market High-End vs. Mainstream Wholesale Dollar Growth 2015 – 2020
  • 2.12 U.S. High-End Water Market Estimated Volume by Brand 2014 – 2020
  • 2.13 U.S. High-End Water Market Share of Volume by Brand 2014 – 2020
  • 2.14 U.S. High-End Water Market Change in Volume by Brand 2015 – 2020
  • 2.15 U.S. High-End Water Market Producers’ Sales by Brand 2014 – 2020
  • 2.16 U.S. High-End Water Market Share of Producers’ Sales by Brand 2014 – 2020
  • 2.17 U.S. High-End Water Market Change in Producers’ Sales by Brand 2015 – 2020

3. THE U.S. HIGH-END CARBONATED SOFT DRINK MARKET

  • 3.18 U.S. High-End Carbonated Soft Drink Market High-End vs. Mainstream Volume and Share 2014 – 2020
  • 3.19 U.S. High-End Carbonated Soft Drink Market High-End vs. Mainstream Volume Growth 2015 – 2020
  • 3.20 U.S. High-End Carbonated Soft Drink Market High-End vs. Mainstream Wholesale Dollars and Share 2014 – 2020
  • 3.21 U.S. High-End Carbonated Soft Drink Market High-End vs. Mainstream Wholesale Dollar Growth 2015 – 2020
  • 3.22 U.S. High-End Carbonated Soft Drink Market Estimated Volume by Brand 2014 – 2020
  • 3.23 U.S. High-End Carbonated Soft Drink Market Share of Volume by Brand 2014 – 2020
  • 3.24 U.S. High-End Carbonated Soft Drink Market Change in Volume by Brand 2015 – 2020
  • 3.25 U.S. High-End Carbonated Soft Drink Market Producers' Sales by Brand 2014 – 2020
  • 3.26 U.S. High-End Carbonated Soft Drink Market Share of Producers' Sales by Brand 2014 – 2020
  • 3.27 U.S. High-End Carbonated Soft Drink Market Change in Producers' Sales by Brand 2015 – 2020

4. THE U.S. HIGH-END ENERGY DRINK MARKET

  • 4.28 U.S. High-End Energy Drink Market High-End vs. Mainstream Volume and Share 2014 – 2020
  • 4.29 U.S. High-End Energy Drink Market High-End vs. Mainstream Volume Growth 2015 – 2020
  • 4.30 U.S. High-End Energy Drink Market High-End vs. Mainstream Wholesale Dollars and Share 2014 – 2020
  • 4.31 U.S. High-End Energy Drink Market High-End vs. Mainstream Wholesale Dollar Growth 2015 – 2020
  • 4.32 U.S. High-End Energy Drink Market Estimated Volume by Brand 2014 – 2020
  • 4.33 U.S. High-End Energy Drink Market Share of Volume by Brand 2014 – 2020
  • 4.34 U.S. High-End Energy Drink Market Change in Volume by Brand 2015 – 2020
  • 4.35 U.S. High-End Energy Drink Market Producers' Sales by Brand 2014 – 2020
  • 4.36 U.S. High-End Energy Drink Market Share of Producers' Sales by Brand 2014 – 2020
  • 4.37 U.S. High-End Energy Drink Market Change in Producers' Sales by Brand 2015 – 2020

5. THE U.S. HIGH-END FRUIT BEVERAGE MARKET

  • 5.38 U.S. High-End Fruit Beverage Market High-End vs. Mainstream Volume and Share 2014 – 2020
  • 5.39 U.S. High-End Fruit Beverage Market High-End vs. Mainstream Volume Growth 2015 – 2020
  • 5.40 U.S. High-End Fruit Beverage Market High-End vs. Mainstream Wholesale Dollars and Share 2014 – 2020
  • 5.41 U.S. High-End Fruit Beverage Market High-End vs. Mainstream Wholesale Dollar Growth 2015 – 2020
  • 5.42 U.S. High-End Fruit Beverage Market Estimated Volume by Brand 2014 – 2020
  • 5.43 U.S. High-End Fruit Beverage Market Share of Volume by Brand 2014 – 2020
  • 5.44 U.S. High-End Fruit Beverage Market Change in Volume by Brand 2015 – 2020
  • 5.45 U.S. High-End Fruit Beverage Market Producers' Sales by Brand 2014 – 2020
  • 5.46 U.S. High-End Fruit Beverage Market Share of Producers' Sales by Brand 2014 – 2020
  • 5.47 U.S. High-End Fruit Beverage Market Change in Producers' Sales by Brand 2015 – 2020

6. THE U.S. HIGH-END READY-TO-DRINK COFFEE MARKET

  • 6.48 U.S. High-End Ready-to-Drink Coffee Market High-End vs. Mainstream Volume and Share 2014 – 2020
  • 6.49 U.S. High-End Ready-to-Drink Coffee Market High-End vs. Mainstream Volume Growth 2015 – 2020
  • 6.50 U.S. High-End Ready-to-Drink Coffee Market High-End vs. Mainstream Wholesale Dollars and Share 2014 – 2020
  • 6.51 U.S. High-End Ready-to-Drink Coffee Market High-End vs. Mainstream Wholesale Dollar Growth 2015 – 2020
  • 6.52 U.S. High-End Ready-to-Drink Coffee Market Estimated Volume by Brand 2014 – 2020
  • 6.53 U.S. High-End Ready-to-Drink Coffee Market Share of Volume by Brand 2014 – 2020
  • 6.54 U.S. High-End Ready-to-Drink Coffee Market Change in Volume by Brand 2015 – 2020
  • 6.55 U.S. High-End Ready-to-Drink Coffee Market Producers' Sales by Brand 2014 – 2020
  • 6.56 U.S. High-End Ready-to-Drink Coffee Market Share of Producers' Sales by Brand 2014 – 2020
  • 6.57 U.S. High-End Ready-to-Drink Coffee Market Change in Producers' Sales by Brand 2015 – 2020

7. THE U.S. HIGH-END READY-TO-DRINK TEA MARKET

  • 7.58 U.S. High-End Ready-to-Drink Tea Market High-End vs. Mainstream Volume and Share 2014 – 2020
  • 7.59 U.S. High-End Ready-to-Drink Tea Market High-End vs. Mainstream Volume Growth 2015 – 2020
  • 7.60 U.S. High-End Ready-to-Drink Tea Market High-End vs. Mainstream Wholesale Dollars and Share 2014 – 2020
  • 7.61 U.S. High-End Ready-to-Drink Tea Market High-End vs. Mainstream Wholesale Dollar Growth 2015 – 2020
  • 7.62 U.S. High-End Ready-to-Drink Tea Market Estimated Volume by Brand 2014 – 2020
  • 7.63 U.S. High-End Ready-to-Drink Tea Market Share of Volume by Brand 2014 – 2020
  • 7.64 U.S. High-End Ready-to-Drink Tea Market Change in Volume by Brand 2015 – 2020
  • 7.65 U.S. High-End Ready-to-Drink Tea Market Producers' Sales by Brand 2014 – 2020
  • 7.66 U.S. High-End Ready-to-Drink Tea Market Share of Producers' Sales by Brand 2014 – 2020
  • 7.67 U.S. High-End Ready-to-Drink Tea Market Change in Producers' Sales by Brand 2015 – 2020

8. THE U.S. HIGH-END SPORTS BEVERAGE MARKET

  • 8.68 U.S. High-End Sports Beverage Market High-End vs. Mainstream Volume and Share 2014 – 2020
  • 8.69 U.S. High-End Sports Beverage Market High-End vs. Mainstream Volume Growth 2015 – 2020
  • 8.70 U.S. High-End Sports Beverage Market High-End vs. Mainstream Wholesale Dollars and Share 2014 – 2020
  • 8.71 U.S. High-End Sports Beverage Market High-End vs. Mainstream Wholesale Dollar Growth 2015 – 2020
  • 8.72 U.S. High-End Sports Beverage Market Estimated Volume by Brand 2014 – 2020
  • 8.73 U.S. High-End Sports Beverage Market Share of Volume by Brand 2014 – 2020
  • 8.74 U.S. High-End Sports Beverage Market Change in Volume by Brand 2015 – 2020
  • 8.75 U.S. High-End Sports Beverage Market Producers' Sales by Brand 2014 – 2020
  • 8.76 U.S. High-End Sports Beverage Market Share of Producers' Sales by Brand 2014 – 2020
  • 8.77 U.S. High-End Sports Beverage Market Change in Producers' Sales by Brand 2015 – 2020

9. THE PROJECTED HIGH-END LIQUID REFRESHMENT BEVERAGE MARKET

  • 9.78 Projected High-End Liquid Refreshment Beverage Market Volume by Category 2014 – 2024
  • 9.79 Projected High-End Liquid Refreshment Beverage Market Share of Volume by Category 2014 – 2024
  • 9.80 Projected High-End Liquid Refreshment Beverage Market Change in Volume by Category 2019 – 2024
  • 9.81 Projected High-End Liquid Refreshment Beverage Market Producers' Sales by Category 2014 – 2024
  • 9.82 Projected High-End Liquid Refreshment Beverage Market Share of Producers' Sales by Category 2014 – 2024
  • 9.83 Projected High-End Liquid Refreshment Beverage Market Change in Producers' Sales by Category 2019 – 2024
  • 9.84 Projected High-End Liquid Refreshment Beverage Market Per Capita Consumption by Category 2014 – 2024

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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