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This report, formerly named Up-and-Coming Beverage Categories and Companies in the U.S., scrutinizes the always-changing marketplace by identifying and quantifying emerging non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. It also provides an overview of defining trends spurring development of the new categories and looks at the fast-growing liquid refreshment beverage companies, discussing their performance and indicating what makes them noteworthy.

  • 2017 Edition - Published December 2017.
  • 400+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of Niche and Emerging Beverages
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report provides in-depth analysis of industry innovation and its impact on the beverage landscape in the form of new categories and brands. It also provides an overview of defining trends spurring developments in new categories and looks at the fast-growing liquid refreshment beverage companies. It discusses their performance and indicates what makes them noteworthy. Questions answered include:

  • What new categories are enlivening the U.S. beverage market?
  • How big are these emerging sectors and why are they worthy of being on your radar?
  • What trends characterize the various up-and-coming beverage types entering the marketplace?
  • Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
  • Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
  • Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of 18 fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

  • Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
  • Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
  • Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
  • Analysis of niche and emerging segments including high-end water, premium sodas, cap-activated beverages, super-premium ready-to-drink teas, coconut water, essence waters, kombucha, cleanses, ready-to-drink protein drinks, functional beverages, probiotics, healthy energy drinks, premium kids' beverages, ready-to-drink coffee and more.
  • Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered include: Aloe Gloe, Aquahydrate, Argo Tea, Arizona, Balance Water, BodyArmor, Bulletproof Coffee, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Core Water, Essentia, FRS, G.T.'s, GoodBelly, Guayaki, Harmless Harvest, Health-Ade, High Brew, Hint Water, Humm Kombucha, Inko's, Karma Wellness Water, KonaRed, La Croix, Lifeway, Mamma Chia, MatchaBar, Mountain Valley, Neuro, Peet's, Q Tonic, Reed's, Rockstar, Sambazon, Sparkling ICE, Steaz, Stumptown Coffee Roasters, Suja, Vita Coco, Xyience, Zevia, Zola Açaí and more.
  • Our up and coming beverage companies market research analysts' take on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves as well as discussion of the strengths of various emerging brands and categories and the challenges they'll face going forward.

1. EMERGING NON–ALCOHOLIC BEVERAGE SEGMENTS

The Up–and–Coming Beverages pg 1

2. THE NEXT WAVE OF NICHE AND EMERGING BEVERAGES

High–End Water

  • Overview pg 14
  • Sparkling ICE pg 23
  • Core Water pg 25
  • Mountain Valley Spring pg 27
  • Voss pg 30
  • Icelandic Glacial pg 32
  • Aquahydrate pg 34
  • Essentia pg 36
  • Evamor pg 37
  • Alkaline88 pg 38
  • Waiakea Hawaiian Volcanic Water pg 40
  • Hawaii Volcanic pg 41
  • Kona Deep pg 41
  • Neo pg 42
  • BLK pg 43
  • FulHum pg 44
  • Avitae pg 45
  • Reliant Recovery Water pg 46
  • Ionic Sportwater pg 48
  • Feel Good pg 49
  • Fred pg 49
  • HFactor pg 50
  • Unify Water pg 51
  • Ounce Water pg 51
  • OxiGen pg 52
  • iDrink Multivitamin Water pg 53

Dairy and Dairy–Alternative Beverages

  • Overview pg 54
  • Califia Farms pg 55
  • Ripple Foods pg 58
  • Malk pg 60
  • Three Trees pg 61
  • Milkadamia pg 62

Premium Sodas

  • Overview pg 63
  • Reed's pg 73
  • Boylan's pg 76
  • Jones Soda pg 78
  • Hotlips pg 80
  • Joia pg 82
  • Maine Root pg 83
  • Bruce Cost Ginger Ale pg 84
  • Cheerwine pg 86
  • Proper Soda pg 87
  • Sipp pg 87
  • Green Bee Soda pg 88
  • Grown Up Soda (GuS) pg 89
  • Zevia pg 90
  • Dry Soda pg 92
  • Bundaberg pg 93
  • Original New York Seltzer pg 94
  • Diabolo pg 96
  • Salud Refresco pg 97
  • Tractor Soda pg 97

Unique Juice Beverages

  • Overview pg 99
  • KonaRed pg 110
  • Purity Organic pg 111
  • Calypso Lemonade pg 113
  • Sambazon pg 115
  • Zola Açaí pg 117
  • Mamma Chia pg 119
  • Ralph & Charlie's pg 120
  • Cheribundi pg 121
  • Seminole Pride pg 122
  • New Tree Fruit Co. pg 123
  • Cawston Press pg 124
  • Natalie's Orchard Island pg 125
  • Shade Tree Lemonade pg 127
  • Poppilu Antioxidant Lemonade pg 128
  • Lavender Pond Farm Lemonade pg 128
  • Swee'tauk Lemonade pg 129
  • Sol–Ti pg 129
  • Smart Pressed Juice pg 131
  • Tastes Raaw pg 131

Enhanced Water

  • Overview pg 133
  • Karma Wellness Water pg 139
  • WaNu pg 140
  • Agua pg 142
  • Blossom Water pg 143
  • DripDrop pg 144
  • Dyla Brands (Stur Liquid Water Enhancer) pg 145
  • BodyArmor pg 146
  • Greater Than pg 149

Premium Ready–To–Drink Teas

  • Overview pg 150
  • Arizona Iced Tea pg 162
  • Argo Tea pg 165
  • Steaz pg 167
  • Inko's pg 168
  • MatchaBar pg 170
  • Moonshine Sweet Tea pg 171
  • Long Island Iced Tea pg 173
  • Rooibee pg 174
  • Doc's Tea pg 175
  • Tao of Tea pg 176
  • Joe Tea pg 177
  • Milo's Famous Sweet Tea pg 178
  • Heart of Tea pg 179
  • Bhakti Chai pg 180
  • ChaiElixir pg 182
  • Dona Chai pg 182
  • Motto pg 183
  • Teapigs pg 184
  • Asi Yaupon Tea pg 184
  • Sound Tea pg 185
  • Life Basics pg 187
  • Yoot Detox Teas pg 187
  • Golden Brew Teas & Cider Vinegar Tonics pg 188
  • TeaOnics pg 188
  • Numi pg 189
  • Rishi Craft Brew Sparkling & Botanicals pg 190
  • Bruce Lee pg 191
  • Seven Teas pg 192
  • Evy pg 192
  • Cham Cold–Brew Tea pg 193
  • Zest Tea pg 194
  • Alexander's Real Tea pg 195
  • Tea of a Kind pg 196
  • Cusa Powdered Tea pg 197

Plant–Based Waters

  • Overview pg 199
  • Vita Coco pg 207
  • Harmless Harvest pg 211
  • C2O pg 212
  • Invo pg 213
  • Obrigado Coconut Water pg 214
  • Pure Brazilian Coconut Water pg 215
  • Blue Monkey pg 215
  • Coco5 pg 216
  • Waikoko pg 217
  • Aloe Gloe pg 218
  • DetoxWater pg 219
  • Happy Tree pg 220
  • TreTap pg 220
  • Treo Birch Water pg 221
  • True Nopal Cactus Water pg 222
  • Cali Water pg 223
  • Pickle Juice pg 224
  • Cave Shake pg 225
  • Genuine Coconut Water pg 225
  • Tsamma Watermelon pg 226

Essence Waters

  • Overview pg 227
  • Hint Water pg 231
  • La Croix/Curate pg 234
  • Spindrift pg 235
  • Balance Water pg 236
  • Hal's Seltzer pg 238

Kombucha

  • Overview pg 239
  • GT's Kombucha pg 245
  • Health–Ade pg 246
  • Brew Dr Kombucha pg 248
  • Live Kombucha pg 249
  • Humm Kombucha pg 250
  • Revive Kombucha pg 251
  • Pok Pok Drinking Vinegar pg 252
  • CideRoad Switchel pg 253
  • Up Mountain Switchel pg 254

Premium Mixers

  • Overview pg 256
  • Q Tonic pg 259
  • Jin–Ja pg 260
  • Mocktails pg 261
  • Ripe Craft Bar Juice pg 262
  • Owl's Brew pg 263
  • East Imperial pg 264
  • Seedlip pg 265
  • Frose (Kelvin Slush Co.) pg 266
  • 18.21 Bitters pg 267

RTD Protein Drinks

  • Overview pg 268
  • WheyUp/FitWhey pg 272
  • Core Power pg 273
  • Nu Aquos pg 274
  • Trimino Protein Infused Water pg 276
  • Protein2O pg 277
  • Organic Valley pg 278
  • Slim–Fast pg 280
  • B'More Skyr Smoothies pg 281
  • Iconic pg 282
  • Only What You Need (OWYN) pg 282
  • Powerful Yogurt pg 283
  • E–Hydrate pg 284
  • Click pg 285

Functional Beverages

  • Overview pg 287
  • Celsius pg 294
  • Neuro pg 296
  • Soylent pg 297
  • Bulletproof Coffee pg 298
  • FitAid pg 299
  • Kill Cliff pg 301
  • Koia pg 301
  • Ojo pg 302
  • EBoost pg 303
  • Just Chill pg 304
  • Canna Energy pg 305
  • Blue Buddha pg 306
  • Bonta pg 307
  • SOS Hydration pg 308
  • Hellowater pg 309

Mate/Guayusa

  • Overview pg 310
  • Guayaki pg 312
  • Runa Guayusa pg 314
  • Yerbae pg 316
  • Yerba Project pg 317

Probiotics

  • Overview pg 318
  • Lifeway pg 321
  • GoodBelly pg 323
  • Obi Probiotic Soda pg 325
  • GoLive pg 325
  • Thirty–Two Degrees pg 326

Energy Drinks

  • Overview pg 327
  • Rockstar pg 338
  • FRS pg 339
  • Xyience/Hydrive pg 342
  • VPX/Redline/Bang pg 344
  • Guru Energy pg 345
  • Uptime pg 345
  • Little Miracles pg 346
  • Canna Energy pg 347
  • Mossy Oak pg 348
  • Hype pg 349
  • Outlaw pg 350
  • Killer Buzz pg 351
  • Bawls/Crunk!!! pg 352
  • Marquis pg 353
  • Shark Energy pg 353

HPP/Cleanses

  • Overview pg 354
  • Suja pg 358
  • Temple Turmeric pg 361
  • Forager pg 362
  • Daily Greens pg 363
  • Rebbl pg 365
  • Garden of Flavor pg 366
  • Urban Remedy pg 367
  • WTR MLN WTR pg 367
  • Deluxe Honeydrop pg 369
  • Rau Chocolate Cacao Superfood Drink pg 370
  • Jus by Julie pg 371
  • Lumi pg 371
  • Dirty Lemon Detox Drinks pg 372
  • Tio Gazpacho pg 373

Ready–To–Drink Coffee

  • Overview pg 374
  • JAB (Peet's Coffee/Stumptown/Intelligentsia) pg 380
  • High Brew pg 381
  • Heyday pg 382
  • Kohana pg 383
  • Cuvee Coffee pg 384
  • Third Coast Coffee pg 384
  • La Colombe pg 385
  • Secret Squirrel/Harris Tea pg 386
  • Grady's pg 387
  • Bowery pg 388
  • Lucky Jack pg 389
  • Wandering Bear pg 390
  • Rise Brewing pg 391
  • Blackeye pg 391
  • Black Medicine pg 393
  • Martha Stewart's Uliv Java pg 393
  • Javazen pg 394
  • Crio Bru pg 395

Premium Kids' Beverages

  • Overview pg 397
  • Green Mustache pg 404
  • Sneakz pg 405
  • Good2Grow pg 406
  • Star Wars Space Punch pg 408
  • Juicy Juice pg 409
  • AquaBall Naturally Flavored Water Drink pg 410
  • Drazil pg 411
  • Fave pg 412
  • Giggle pg 413
  • Tickle Water pg 414
  • Planet Fuel pg 414

Do–It–Yourself Gadgets

  • Overview pg 416
  • SodaStream pg 418
  • Bevi pg 420

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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