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This report from Beverage Marketing Corporation scrutinizes the always-changing marketplace by identifying and quantifying emerging and niche non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. It also looks at the consumer market drivers and other factors impacting innovation, functionality and new product development.

  • 2022 Edition - Published December 2022.
  • Data through 2021 and preliminary 2022 figures.
  • 550+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of No-Alcohol Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In an industry where innovation is a constant, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy. Questions answered include:

  • What new categories are enlivening the U.S. beverage market?
  • How big are these emerging sectors and why are they worthy of being on your radar?
  • What trends characterize the various up-and-coming beverage types entering the marketplace?
  • Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
  • Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
  • Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of several fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

  • Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
  • Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
  • Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
  • Analysis of niche and emerging segments including high-end water, cannabis-infused beverages, premium sodas, dairy alternatives, premium ready-to-drink teas, coconut water, essence waters, kombucha, cleanses, ready-to-drink protein drinks, functional beverages, probiotics, energy drinks, premium kids' beverages, ready-to-drink coffee and more.
  • Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered may include: Alkaline Water Co, Apres, Argo Tea, AriZona, Bang Energy, BioSteel, Bulletproof Coffee, C4, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Evamor, GT's Living Foods, GoodBelly, Guayaki, Harmless Harvest, Health-Ade, High Brew, Hint Water, Humm Kombucha, Inko's, Karma Wellness Water, Kitu Super Coffee, La Croix, Lifeway, Mamma Chia, MatchaBar, Neuro, Oatly, Olipop, OWYN, Protein2O, Purity Organic, Q Tonic, Ready Nutrition, Reed's, Sambazon, Soylent, Sparkling ICE, Suja, Sweet Leaf/Tradewinds, Trimino, Vita Coco, Voss, Zevia, Zola Açaí and more.
  • Our up and coming beverage companies market research analysis takes on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves. It also discusses the strengths of various emerging brands and categories and the challenges they'll face going forward.

1. EMERGING NON-ALCOHOLIC BEVERAGE SEGMENTS

The Up-and-Coming Beverages pg 1

2. THE NEXT WAVE OF NO-ALCOHOL BEVERAGES IN THE U.S.

HIGH-END WATER

  • Overview pg 23
  • Sparkling ICE pg 34
  • Zen WTR pg 36
  • Liquid Death pg 37
  • Path pg 39
  • Proud Source pg 40
  • Alkaline88 pg 41
  • Aquahydrate pg 42
  • Eternal pg 44
  • Voss pg 45
  • Icelandic Glacial pg 48
  • Perfect Hydration pg 50
  • Flow Water pg 50
  • Just Water pg 52
  • Boxed Water is Better pg 53
  • Nirvana Springs pg 54
  • Richard's Rainwater pg 56
  • Rambler Sparkling Water pg 57
  • Evamor pg 57
  • Waiakea Hawaiian Volcanic Water pg 58
  • Hawaii Volcanic pg 60
  • BLK pg 60
  • Hop WTR pg 62
  • Hy Vida pg 62
  • HFactor pg 64
  • Aqua Carpatica pg 64
  • iDrink Multi-Vitamin Water pg 65
  • Rebel Beverage Labs (Loftiwater) pg 66
  • Splendor pg 67

DAIRY AND DAIRY ALTERNATIVE BEVERAGES

  • Overview pg 68
  • Califia Farms pg 71
  • Ripple Foods pg 74
  • Oatly pg 76
  • SunOpta pg 78
  • Saputo pg 79
  • A2 Milk pg 81
  • Alexandre Family Farm pg 82
  • Sproud pg 82
  • New Barn pg 83
  • Malk pg 84
  • Three Trees pg 85
  • Milkadamia pg 86
  • Mooala pg 87
  • Elmhurst Milked pg 87
  • Koita pg 88
  • Panos Farms pg 89
  • Borden Dairy pg 89
  • Hart Dairy pg 90
  • Spylt pg 91
  • NotCo pg 91
  • Strive Altmilks pg 92
  • TurtleTree pg 93
  • Imagindairy pg 93
  • Lavva pg 94
  • Minor Figures pg 95
  • Nutpods pg 96
  • Good Karma pg 96
  • Oatbox pg 97
  • Hope & Sesame pg 97
  • Oddlygood (Valio) pg 98

SODAS

  • Overview pg 100
  • Zevia pg 110
  • Tractor Soda pg 112
  • Reed's pg 114
  • Boylan's pg 116
  • Jones Soda pg 117
  • Dry Soda pg 119
  • Sprecher pg 120
  • Maine Root pg 121
  • Bruce Cost Ginger Ale pg 122
  • Cheerwine pg 123
  • Grown-up Soda (GuS) pg 124
  • United Sodas of America pg 126
  • Fresquita pg 127
  • Original New York Seltzer pg 128
  • Bundaberg pg 129
  • Diabolo pg 130
  • New Wave Soda pg 131
  • Hotlips pg 131
  • Green Bee Soda pg 132

JUICE

  • Overview pg 133
  • Bolthouse Farms pg 143
  • Calypso Lemonade pg 145
  • Sambazon pg 147
  • Bossa Nova pg 149
  • Zola Açaí pg 150
  • Mamma Chia pg 151
  • Ralph & Charlie's pg 152
  • Cheribundi pg 153
  • Cawston Press pg 154
  • Uncle Matt's Organics pg 155
  • Natalie's Orchid Island pg 157
  • Poppilu Antioxidant Lemonade pg 158
  • Sol-Ti pg 159
  • Smart Pressed Juice pg 160
  • Swoon pg 160
  • Barfresh Group pg 162
  • De La Calle Tepache pg 162
  • Fruitish, Krisp Flavas pg 163
  • Orange Toucan Moringa pg 164
  • Amarumayu pg 164
  • Chiki Chiki Boom Boom pg 166
  • Agua Bonita pg 167
  • Ruby Hibiscus Water pg 168
  • Pressed pg 169
  • New Tree Fruit Co. pg 170
  • Better Juice pg 171
  • Phyll pg 171

HYDRATION/ENHANCED WATER

  • Overview pg 173
  • Prime Hydration pg 179
  • Electrolit pg 180
  • Revitalyte pg 181
  • Biolyte pg 181
  • Roar Organic pg 182
  • BioSteel pg 183
  • Lemon Perfect pg 184
  • Waterdrop pg 186
  • Ready Nutrition pg 187
  • Hoist pg 188
  • Coco5 pg 190
  • Greater Than pg 191
  • DripDrop pg 192
  • SOS Hydration pg 193
  • Hydrant pg 194
  • Barcode pg 196
  • Nooma pg 197
  • Halo pg 198
  • Play Mode pg 199
  • Glukos pg 199
  • BYLT pg 200
  • Berri Fit pg 201
  • LivTru pg 202
  • Dyla Brands (Stur Liquid Water Enhancer) pg 203
  • Vue pg 204
  • Local Weather pg 205
  • Jove pg 205
  • Leisure Project pg 206
  • Recoup pg 206
  • Wet Hydration pg 207
  • Smootch pg 208

READY-TO-DRINK TEA

  • Overview pg 209
  • AriZona pg 217
  • Milo's Famous Sweet Tea pg 220
  • Joe Tea pg 221
  • Just Ice Tea pg 223
  • Sweet Leaf/Tradewinds pg 224
  • Minna pg 225
  • Seven Teas pg 226
  • Saint James Tea pg 227
  • Humanitea pg 228
  • Shaka Tea pg 228
  • Brooklyn Best pg 229
  • Twrl pg 230
  • Argo Tea pg 230
  • MatchaBar pg 231
  • Moonshine Sweet Tea pg 233
  • Doc's Tea pg 234
  • Tao of Tea pg 234
  • Bos Rooibos pg 235
  • Bhakti Chai pg 236
  • Thaiwala pg 237
  • HopTea pg 237
  • Cusa Powdered Tea pg 238
  • Tea Drops pg 240
  • TeaOnic pg 240
  • Rishi pg 241
  • Sarilla Draft Tea pg 242
  • Weird Tea pg 243
  • Evy pg 244
  • Dona Chai pg 244
  • Zest Tea pg 245
  • Tea of a Kind pg 246
  • 8th Wonder pg 247
  • Enroot pg 247
  • Ku Cha pg 248
  • Halfday pg 248
  • Asi Yaupon Tea pg 250
  • Ilex Organics/Yaupon Brothers pg 251

PLANT-BASED WATERS

  • Overview pg 253
  • Vita Coco pg 259
  • Zico pg 262
  • Harmless Harvest pg 264
  • C2O pg 265
  • Obrigado Coconut Water pg 266
  • Blue Monkey pg 267
  • Waikoko pg 267
  • Taja Coconut pg 268
  • CoAqua Coconut Water pg 268
  • Eliya Coconut Water pg 269
  • Buddha Brands pg 270
  • Once Upon a Coconut pg 271
  • 100 Coconuts pg 272
  • Genius Juice pg 274
  • Treo Fruit & Birch Water pg 274
  • Sap! pg 276
  • Sapsucker pg 277
  • True Nopal Cactus Water pg 277
  • Cactus! Desert Hydrator pg 279
  • Caliwater pg 280
  • Pricklee pg 280
  • Pickle Juice pg 281
  • Tsamma Watermelon/Sarah's Homegrown pg 282
  • Bhoomi Cane Water pg 284
  • Reveal pg 285

ESSENCE WATERS

  • Overview pg 286
  • Hint Water pg 289
  • La Croix/Cúrate pg 291
  • Waterloo Sparkling pg 293
  • Spindrift pg 294
  • Hal's Seltzer pg 295
  • Sound Sparkling Water pg 296
  • Sanzo pg 297
  • Heywell pg 298

KOMBUCHA

  • Overview pg 300
  • GT's Kombucha pg 307
  • Health-Ade pg 309
  • Brew Dr. Kombucha pg 311
  • Live Kombucha pg 313
  • Humm Kombucha pg 315
  • Revive Kombucha pg 316
  • Better Booch pg 317
  • Remedy Drinks pg 318
  • Marin Kombucha pg 319
  • Buchi pg 320
  • Rise Kombucha pg 321
  • Rowdy Mermaid pg 322
  • Aqua ViTea pg 323
  • Mobtown Fermentation (Wild Bay Kombucha) pg 323
  • WhaleBird pg 324
  • Element pg 325
  • KTonic pg 326
  • Greenbelt pg 327
  • Bear's Fruit pg 327
  • BKE pg 329
  • Kombucha Town pg 330
  • Holy Kombucha pg 331
  • Cove pg 332

GUT-HEALTH

  • Overview pg 333
  • Lifeway pg 336
  • Bragg pg 338
  • Olipop pg 339
  • Poppi pg 340
  • Culture Pop pg 341
  • Huzzah! pg 341
  • Hellowater pg 342
  • GoodBelly pg 343
  • Karma Wellness Water pg 345
  • GoLive (The Lively Brand) pg 347
  • Superior Switchel pg 347
  • Supergut (Muniq) pg 348
  • Mayawell pg 349
  • WaNu pg 350
  • Artizn pg 351
  • Shrubbly pg 352

MIXERS/ALCOHOL-ALTERNATIVES

  • Overview pg 353
  • Fever-Tree pg 358
  • Q Mixers pg 360
  • Distill Ventures/Seedlip pg 361
  • Mocktails pg 363
  • Ripe Craft Bar Juice pg 363
  • Owl's Brew pg 364
  • East Imperial pg 365
  • Top Note pg 366
  • Owen's Craft Mixers pg 367
  • Zing Zang pg 369
  • Charleston Beverage pg 371
  • Frosé (Kelvin Slush Co.) pg 371
  • 18.21 Bitters pg 373
  • Navy Hill pg 374
  • Nectar Girl pg 375
  • Arriba Chelada pg 376
  • Tost pg 377
  • Kin Euphorics pg 378
  • ZBiotics pg 379
  • Athletic Beer pg 380
  • Partake pg 382
  • Avec pg 382
  • Mocktail Club pg 383
  • Hiyo pg 384
  • De Soi pg 385
  • Spirity pg 385
  • Spiritless pg 387
  • Mingle Mocktails pg 388
  • Lyre's pg 389

CANNABIS BEVERAGES

  • Overview pg 391
  • Lighthouse pg 396
  • Cann/Sweet Reason pg 398
  • Daytrip pg 399
  • Vybes pg 401
  • Ceria pg 402
  • Weller pg 402
  • Recess pg 404
  • Sprig pg 405
  • Kalo pg 406
  • Wnder pg 407
  • CBD Living pg 408
  • Cloud Water pg 409
  • Defy pg 410
  • Mad Tasty pg 411
  • Trip Hemp pg 412
  • Sati pg 413
  • Jibby pg 413
  • Altitude pg 414
  • Loki pg 415
  • Day One pg 416
  • Cann-Ade pg 417

PROTEIN/MEAL REPLACEMENT

  • Overview pg 418
  • Premier Protein (BellRing Brands) pg 424
  • Orgain pg 425
  • OWYN (Only What You Need) pg 426
  • Soylent pg 427
  • Huel pg 429
  • Protein2O pg 430
  • Trimino Protein Infused Water pg 432
  • Slim-Fast pg 433
  • Iconic pg 434
  • Koia pg 435
  • Powerful Yogurt pg 436
  • Click pg 437
  • CTRL pg 437
  • LA Libations (Don't Quit/Golden Wing/Orro) pg 438
  • Happy Viking pg 440
  • Your Super pg 441
  • TrueFit pg 443
  • Vega pg 444
  • Mikuna pg 444
  • Joywell pg 445

FUNCTIONAL BEVERAGES

  • Overview pg 446
  • Vital Proteins pg 452
  • Neuro pg 453
  • Kill Cliff pg 454
  • Laird Superfood pg 455
  • Shine Water pg 457
  • Bossa Nova pg 458
  • EO3 (formerly Enhanced Recovery) pg 459
  • Leilo pg 460
  • Stay Cool pg 461
  • Slide pg 462
  • Odyssey Mushroom Elixir pg 462
  • Space Shake pg 463
  • Ladder pg 464
  • Bala pg 465
  • Phocus pg 466
  • Good Idea pg 467
  • VitaCup pg 468
  • BioLift pg 468
  • Lokai pg 469
  • Swirlit pg 470
  • Breinfuel pg 471

YERBA MATE/GUAYUSA

  • Overview pg 472
  • Guayaki pg 475
  • Yerbae pg 477
  • Clean Cause pg 478

ENERGY DRINKS

  • Overview pg 479
  • VPX/Redline/Bang pg 489
  • C4 pg 490
  • 3D/Alani Nu pg 492
  • Celsius pg 493
  • Guru Energy pg 495
  • Zoa pg 497
  • A Shoc pg 498
  • Ghost pg 499
  • Rowdy pg 500
  • G Fuel pg 501
  • Uptime pg 502
  • FitAid pg 503
  • X2 pg 505
  • EBoost pg 505
  • Goat Fuel pg 507
  • Riot Energy pg 508
  • Muscle Pharm (MP Combat, Fit Miss) pg 509
  • Nocco pg 510
  • Sunshine Beverages pg 511
  • Azu/Oca pg 512
  • Bawls/Crunk!!! pg 512
  • Marquis pg 513
  • Patria pg 514
  • Sway pg 515
  • Gym Weed pg 515
  • Joyburst pg 516
  • R7 pg 517
  • Redcon pg 517

SHOTS

  • Overview pg 519
  • 5-Hour pg 520
  • Vitamin Energy pg 521
  • Forto pg 523
  • So Good So You pg 524
  • Ethan's Functional Shots pg 525
  • Kor Shots pg 526
  • Morning Recovery pg 526
  • The Plug Drink pg 527
  • Monfefo pg 528
  • Romr pg 529
  • MTE pg 530

HPP/CLEANSES

  • Overview pg 531
  • Suja pg 536
  • Forager pg 539
  • Rebbl pg 540
  • Garden of Flavor pg 542
  • Urban Remedy pg 542
  • WTRMLN WTR pg 543
  • Deluxe Honeydrop pg 545
  • Lumi pg 546

READY-TO-DRINK COFFEE

  • Overview pg 548
  • La Colombe pg 555
  • Bulletproof Coffee pg 556
  • Kitu Life Super Coffee pg 558
  • Chamberlain Coffee pg 559
  • Chameleon Cold Brew pg 560
  • High Brew pg 561
  • Cuvée Coffee pg 563
  • Forto pg 564
  • Rise Brewing pg 565
  • Black Rifle Coffee pg 566
  • Dutch Bros pg 568
  • Grady's pg 569
  • Lucky Jack pg 570
  • Wandering Bear pg 571
  • Joyride pg 572
  • Riff pg 573
  • Bluestone Lane pg 575
  • Verve Coffee Roasters pg 576
  • Nguyen Coffee pg 576
  • Loco Coffee pg 577
  • Steeped Coffee pg 578
  • Alpine Start pg 579
  • Explorer pg 580
  • Slingshot Coffee pg 580
  • Snowing in Space pg 581
  • Elemental Beverage pg 582
  • Fire Department Coffee pg 583
  • Bellwether Coffee pg 584
  • Taika pg 585
  • Quokka pg 585
  • FairWave pg 586
  • Trade pg 587
  • Jot pg 587
  • Crio Bru pg 588
  • Clevr pg 589
  • Copper Cow pg 589
  • Numilk pg 590
  • Cometeer Coffee pg 591
  • Atomo Coffee pg 591
  • Rasa Coffee pg 592
  • Danger Coffee pg 592

KIDS' BEVERAGES

  • Overview pg 594
  • Good2Grow pg 600
  • Rethink Kids Water pg 601
  • Sneakz pg 602
  • Juicy Juice pg 603
  • Silly Juice pg 605
  • Hapi Water pg 605
  • Kaylee's Culture pg 606
  • TimTamTummy pg 606

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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