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This report, formerly named Up-and-Coming Beverage Categories and Companies in the U.S., scrutinizes the always-changing marketplace by identifying and quantifying emerging non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing.

  • 2019 Edition - Published December 2019.
  • 450+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of No-Alcohol Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In an industry where innovation is a constant, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy. Questions answered include:

  • What new categories are enlivening the U.S. beverage market?
  • How big are these emerging sectors and why are they worthy of being on your radar?
  • What trends characterize the various up-and-coming beverage types entering the marketplace?
  • Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
  • Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
  • Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of 19 fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

  • Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
  • Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
  • Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
  • Analysis of niche and emerging segments including high-end water, cannabis infused beverages, premium sodas, dairy alternatives, premium ready-to-drink teas, coconut water, essence waters, kombucha, cleanses, ready-to-drink protein drinks, functional beverages, probiotics, energy drinks, premium kids' beverages, ready-to-drink coffee and more.
  • Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered include: Aloe Gloe, Alkaline Water Co/Aquahydrate, Argo Tea, AriZona, Balance Water, Bulletproof Coffee, C4, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Essentia, Evamor, GT's Living Foods, GoodBelly, Guayaki, Harmless Harvest, Health-Ade, High Brew, Hint Water, Humm Kombucha, Inko's, Karma Wellness Water, KonaRed, La Croix, Lifeway, Mamma Chia, MatchaBar, Neuro, Protein2O, Purity Organic, Q Tonic, Reed's, Rockstar, Sambazon, Soylent, Sparkling ICE, Suja, Sweet Leaf/Tradewinds, Vita Coco, Voss, VPX, Zevia, Zola Açaí and more.
  • Our up and coming beverage companies market research analysts' take on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves as well as discussion of the strengths of various emerging brands and categories and the challenges they'll face going forward.

1. EMERGING NON-ALCOHOLIC BEVERAGE SEGMENTS

The Up-and-Coming Beverages pg 1

2. THE NEXT WAVE OF NO-ALCOHOL BEVERAGES IN THE U.S.

HIGH-END WATER

  • Overview pg 18
  • Sparkling ICE pg 27
  • Essentia pg 29
  • Alkaline88/Aquahydrate pg 31
  • Voss pg 34
  • Icelandic Glacial pg 37
  • Evamor pg 39
  • Waiakea Hawaiian Volcanic Water pg 40
  • Hawaii Volcanic pg 41
  • Kona Deep pg 42
  • BLK pg 43
  • HFactor pg 44
  • Ounce Water pg 44
  • OxiGen pg 45
  • iDrink Multi-Vitamin Water pg 45
  • Just Water pg 46
  • Proud Source pg 47
  • Path Water pg 48
  • Neo pg 49
  • Hy Vida pg 49
  • Szent pg 50
  • Rising Springs pg 51

DAIRY ALTERNATIVE BEVERAGES

  • Overview pg 52
  • Califia Farms pg 55
  • Ripple Foods pg 58
  • Oatly pg 60
  • New Barn pg 61
  • Malk pg 63
  • Three Trees pg 64
  • Milkadamia pg 64
  • Mooala pg 65
  • Elmhurst Milked pg 66
  • Smari pg 67
  • Simpli Oat Smoothie pg 68

PREMIUM SODAS

  • Overview pg 69
  • Reed's pg 80
  • Boylan's pg 82
  • Jones Soda pg 84
  • Hotlips pg 86
  • Maine Root pg 86
  • Bruce Cost Ginger Ale pg 87
  • Cheerwine pg 89
  • Sipp pg 90
  • Green Bee Soda pg 91
  • Grown Up Soda (GuS) pg 92
  • Zevia pg 93
  • Dry Soda pg 94
  • Bundaberg pg 96
  • Original New York Seltzer pg 97
  • Diabolo pg 98
  • Salud Refresco pg 99
  • Tractor Soda pg 99
  • Afri Cola pg 101
  • New Wave Soda pg 101
  • Dona Chai pg 102

UNIQUE JUICE BEVERAGES

  • Overview pg 103
  • Bolthouse Farms pg 113
  • Purity Organic pg 114
  • Calypso Lemonade pg 116
  • Sambazon pg 118
  • Zola Açaí pg 120
  • Mamma Chia pg 122
  • Ralph & Charlie's pg 123
  • Cheribundi pg 123
  • Seminole Pride pg 125
  • New Tree Fruit Co. pg 126
  • Cawston Press pg 127
  • Natalie's Orchid Island pg 128
  • Shade Tree Lemonade pg 130
  • Poppilu Antioxidant Lemonade pg 131
  • Tohi pg 132
  • Sol-Ti pg 132
  • Smart Pressed Juice pg 134
  • Bali Mangosteen Juice pg 134
  • Makomas Juice pg 135

ENHANCED WATER/SPORTS BEVERAGES

  • Overview pg 136
  • Roar Organic pg 140
  • Coco5 pg 141
  • WaNu pg 142
  • DripDrop pg 143
  • Greater Than pg 144
  • Nooma pg 145
  • Nuun pg 146
  • SOS Hydration pg 147
  • Liquid IV pg 148
  • Hoist pg 149
  • Halo pg 150
  • Lemon Perfect pg 151
  • Mode pg 153
  • Play Mode pg 154
  • BYLT pg 154
  • Five Organic pg 155
  • Berri Fit pg 156
  • LivTru pg 157
  • Karma Wellness Water pg 158
  • Dyla Brands (Stur Liquid Water Enhancer) pg 159

PREMIUM READY-TO-DRINK TEAS

  • Overview pg 161
  • AriZona Iced Tea pg 171
  • Sweet Leaf/Tradewinds pg 174
  • Argo Tea pg 175
  • Inko's pg 177
  • MatchaBar pg 179
  • Joe Tea pg 181
  • Milo's Famous Sweet Tea pg 182
  • Moonshine Sweet Tea pg 184
  • Doc's Tea pg 185
  • Tao of Tea pg 186
  • Bhakti Chai pg 186
  • Dona Chai pg 188
  • Motto pg 189
  • Asi Yaupon Tea pg 189
  • Yaupon Brothers pg 190
  • YaYaYa Yaupon pg 192
  • Sound Sparkling Tea pg 192
  • Sparkling Minna Tea pg 194
  • Tempo Sparkling Tea pg 195
  • HopTea pg 196
  • Bos Rooibos pg 197
  • Bruce Lee pg 198
  • Seven Teas pg 199
  • Evy pg 200
  • Cham Cold-Brew Tea pg 201
  • Cusa Powdered Tea pg 202
  • Tea Drops pg 204
  • Tiesta Tea pg 204
  • Shaka Tea pg 205
  • ChaiElixir pg 206
  • Golden Brew Teas & Cider Vinegar Tonics pg 206
  • TeaOnic pg 207
  • Numi pg 208
  • Zest Tea pg 209
  • Alexander's Real Tea pg 210
  • Tea of a Kind pg 210
  • Eighth Wonder pg 211
  • Silverback Draft Tea pg 212
  • Thaiwala pg 212

PLANT-BASED WATERS

  • Overview pg 214
  • Vita Coco pg 220
  • Harmless Harvest pg 223
  • C2O pg 224
  • Obrigado Coconut Water pg 225
  • Blue Monkey pg 226
  • Waikoko pg 227
  • Eliya Coconut Water pg 227
  • Taja Coconut pg 228
  • Kalena Sparkling Coconut Water pg 228
  • CoAqua Coconut Water pg 229
  • Buddha Brands pg 230
  • Aloe Gloe pg 231
  • DetoxWater pg 233
  • TreTap pg 234
  • Sap! pg 235
  • Treo Birch Water pg 235
  • True Nopal Cactus Water pg 237
  • Pickle Juice pg 238
  • Tsamma Watermelon/Sarah's Homegrown pg 239

ESSENCE WATERS

  • Overview pg 240
  • Hint Water pg 243
  • La Croix/Cúrate pg 245
  • Spindrift pg 246
  • Balance Water pg 248
  • Hal's Seltzer pg 249
  • Blossom Water pg 250
  • Limitless pg 251

KOMBUCHA

  • Overview pg 252
  • GT's Kombucha pg 258
  • Health-Ade pg 260
  • Brew Dr. Kombucha pg 261
  • Live Kombucha pg 262
  • Humm Kombucha pg 264
  • Revive Kombucha pg 265
  • Marin Kombucha pg 266
  • Buchi pg 267
  • Rise Kombucha pg 267
  • Rowdy Mermaid pg 268
  • Mobtown pg 269
  • WhaleBird pg 270
  • Element pg 271
  • KTonic pg 272
  • Greenbelt pg 273
  • Bear's Fruit pg 274
  • Pok Pok Vinegar Cordials pg 275
  • Fire Cider Tonics pg 275
  • Cide Road Switchel pg 276
  • Up Mountain Switchel pg 277
  • Superior Switchel pg 279

PREMIUM MIXERS

  • Overview pg 280
  • Fever-Tree pg 284
  • Q Tonic pg 285
  • Distill Ventures/Seedlip pg 287
  • Mocktails pg 288
  • Ripe Craft Bar Juice pg 289
  • Owl's Brew pg 290
  • East Imperial pg 291
  • Frosé (Kelvin Slush Co.) pg 292
  • 18.21 Bitters pg 293
  • Be Mixed pg 294
  • Navy Hill pg 295
  • Nectar Girl pg 295
  • Arriba Chelada pg 296
  • O.Vine pg 297
  • Tost pg 298
  • Kin Euphorics pg 299

CANNABIS BEVERAGES

  • Overview pg 301
  • Lighthouse pg 304
  • Sweet Reason pg 306
  • Daytrip pg 307
  • Vybes pg 309
  • Mood33 pg 310
  • Ceria pg 311
  • Weller pg 312
  • Recess pg 313
  • Good Day pg 314
  • Sprig pg 315

RTD PROTEIN AND MEAL REPLACEMENT DRINKS

  • Overview pg 317
  • WheyUp/FitWhey pg 322
  • Core Power pg 323
  • Protein2O pg 324
  • Trimino Protein Infused Water pg 326
  • Organic Valley pg 327
  • Slim-Fast pg 329
  • Iconic pg 330
  • Koia pg 331
  • OWYN (Only What You Need) pg 331
  • Apres pg 333
  • Powerful Yogurt pg 334
  • Click pg 335
  • Fizzique pg 335
  • Bear Squeeze pg 336
  • Soylent pg 337
  • Huel pg 338

FUNCTIONAL BEVERAGES

  • Overview pg 340
  • Vital Proteins pg 345
  • Neuro pg 346
  • FitAid pg 347
  • Kill Cliff pg 349
  • EBoost pg 350
  • Space Shake pg 352
  • Just Chill pg 352
  • Phocus pg 353
  • Stay Cool pg 354
  • GacLife pg 354
  • Good Idea pg 355
  • VitaCup pg 356
  • Qii Oral Care pg 357
  • Swirlit pg 357
  • Eviva Collagen pg 358

MATE/GUAYUSA

  • Overview pg 359
  • Guayaki pg 362
  • Runa Guayusa pg 363
  • Yerbae pg 365

PROBIOTICS

  • Overview pg 367
  • Lifeway pg 369
  • GoodBelly pg 371
  • Hellowater pg 373
  • Zen Basil pg 374
  • Obi Probiotic Soda pg 375
  • Olipop pg 375
  • Living Apothecary pg 376
  • GoLive pg 377
  • Thirty-Two Degrees pg 378

ALTERNATIVE ENERGY DRINKS

  • Overview pg 379
  • Rockstar pg 388
  • VPX/Redline/Bang pg 389
  • C4 pg 391
  • 3D pg 392
  • Outlaw pg 393
  • Celsius pg 395
  • Uptime pg 397
  • Elite Ops Energy Strips pg 398
  • X2 pg 399
  • BRWD pg 400
  • Nocco pg 400
  • Guru Energy pg 402
  • Mossy Oak pg 402
  • Bawls/Crunk!!! pg 403
  • Marquis pg 404
  • Shark Energy pg 404
  • Sunshine Beverages pg 405

HPP/CLEANSES

  • Overview pg 406
  • Suja pg 411
  • Forager pg 412
  • Daily Greens pg 413
  • Rebbl pg 416
  • Dirty Lemon Detox Drinks pg 417
  • Garden of Flavor pg 418
  • Urban Remedy pg 419
  • WTRMLN WTR pg 420
  • Deluxe Honeydrop pg 422
  • Rau Chocolate Cacao Superfood Drink pg 423
  • Jus by Julie pg 424
  • Lumi pg 424
  • Tio Gazpacho pg 425
  • Temple Turmeric pg 426
  • Love Plantz Whole Food pg 427

READY-TO-DRINK COFFEE

  • Overview pg 428
  • High Brew pg 434
  • Heyday pg 436
  • Kohana pg 436
  • Cuvée Coffee pg 437
  • La Colombe pg 438
  • Forto pg 440
  • Secret Squirrel/Harris Tea pg 441
  • Grady's pg 441
  • Lucky Jack pg 443
  • Wandering Bear pg 444
  • Joyride pg 445
  • Rise Brewing pg 446
  • Blackeye pg 447
  • Crio Bru pg 447
  • Red Thread pg 448
  • Peloton pg 449
  • Riff pg 450
  • Jittery John's pg 452
  • Bulletproof Coffee pg 452
  • Kitu Life Super Coffee pg 454
  • Picnik pg 455
  • KonaRed pg 455
  • Verve Coffee Roasters pg 456
  • Loco Coffee pg 457
  • Steeped Coffee pg 457
  • Back Bay Roasters pg 459
  • Slingshot Coffee pg 460
  • Snowing in Space pg 460
  • Black Rifle pg 461
  • Elemental Beverage pg 462
  • Bellwether Coffee pg 463

PREMIUM KIDS' BEVERAGES

  • Overview pg 464
  • Good2Grow pg 470
  • Rethink Kids Water pg 471
  • Sneakz pg 473
  • Juicy Juice pg 474
  • Tickle Water pg 475
  • Hapi Water pg 476

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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