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This report, formerly named Up-and-Coming Beverage Categories and Companies in the U.S., scrutinizes the always-changing marketplace by identifying and quantifying emerging non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. It also provides an overview of defining trends spurring development of the new categories and looks at the fast-growing liquid refreshment beverage companies, discussing their performance and indicating what makes them noteworthy.

  • 2016 Edition - Published November 2016.
  • 450+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of Niche and Emerging Beverages
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report provides in-depth analysis of industry innovation and its impact on the beverage landscape in the form of new categories and brands. It also provides an overview of defining trends spurring developments in new categories and looks at the fast-growing liquid refreshment beverage companies. It discusses their performance and indicates what makes them noteworthy. Questions answered include:

  • What new categories are enlivening the U.S. beverage market?
  • How big are these emerging sectors and why are they worthy of being on your radar?
  • What trends characterize the various up-and-coming beverage types entering the marketplace?
  • Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
  • Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
  • Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of 19 fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

  • Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
  • Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
  • Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
  • Analysis of niche and emerging segments including high-end water, premium sodas, cap-activated beverages, super-premium ready-to-drink teas, coconut water, essence waters, kombucha, cleanses, ready-to-drink protein drinks, shots, functional beverages, probiotics, healthy energy drinks, premium kids' beverages, ready-to-drink coffee and more.
  • Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered include: 5-Hour Energy, Aquahydrate, Argo Tea, Arizona, Ayala's Herbal Water, Bai, Bob Marley, BodyArmor, Califia Farms, Calypso Lemonade, Celsius, Coco Libre, Core Water, Essentia, FRS, G.T.'s, GoodBelly, Guayaki, Harmless Harvest, Health-Ade, High Brew, High Country Kombucha, Hint Water, Inko's, Karma Wellness Water, KeVita, Lifeway, Mamma Chia, Mountain Valley, Muscle Milk, Nawgan, Neuro, Peet's, Q Tonic, Reed's, Rockstar, Sambazon, Sparkling ICE, Steaz, Stumptown Coffee Roasters, Suja, Vita Coco, Xyience, Zevia, Zola Açaí and more.
  • Our up and coming beverage companies market research analysts' take on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves as well as discussion of the strengths of various emerging brands and categories and the challenges they'll face going forward.

1. EMERGING NON–ALCOHOLIC BEVERAGE SEGMENTS

The Up–and–Coming Beverages pg 1

2. THE NEXT WAVE OF NICHE AND EMERGING BEVERAGES

High–End Water

  • Overview pg 17
  • Mountain Valley Spring pg 28
  • Voss pg 30
  • Icelandic Glacial pg 33
  • Aquahydrate pg 36
  • Essentia pg 39
  • Oakley Artesian Water pg 40
  • Evamor pg 41
  • Alkaline88 pg 42
  • Waiakea Hawaiian Volcanic Water pg 43
  • Neo pg 44
  • Kona Deep pg 45
  • Sparkling ICE pg 46
  • Core Water pg 50
  • BLK pg 52
  • Fulhum pg 53
  • Avitae pg 54
  • Reliant Recovery Water pg 55
  • Ionic Sportwater pg 57
  • Feel Good pg 58
  • Fred pg 59

Dairy and Dairy–Alternative Beverages

  • Overview pg 60
  • Califia Farms pg 61
  • Ripple Foods pg 63
  • Steuben Foods pg 65
  • Malk pg 66
  • Three Trees pg 67
  • Milkadamia pg 67

Premium Sodas

  • Overview pg 68
  • Reed's pg 79
  • Boylan's pg 82
  • Jones Soda pg 83
  • Spindrift pg 85
  • Hotlips pg 86
  • Joia pg 88
  • Maine Root pg 89
  • Bruce Cost Ginger Ale pg 90
  • Cheerwine pg 92
  • Proper Soda pg 93
  • Sipp pg 94
  • Green Bee Soda pg 94
  • Zevia pg 95
  • Dry Soda pg 97
  • Bundaberg pg 98
  • Minta pg 98
  • Ouzon pg 99
  • Onli pg 100
  • Original New York Seltzer pg 101
  • Salud Refresco pg 102
  • Tractor Soda pg 103

Unique Juice Beverages

  • Overview pg 105
  • Bai pg 116
  • KonaRed pg 120
  • Purity Organic pg 120
  • Calypso Lemonade pg 123
  • Sambazon pg 126
  • Zola Açaí pg 129
  • Mamma Chia pg 131
  • Chia/Vie pg 132
  • Tastes Raaw pg 133
  • Ralph & Charlie's pg 134
  • Cheribundi pg 135
  • Seminole Pride pg 136
  • AmaZonia pg 137
  • Koa Olakino pg 139
  • Mojo Organics pg 140
  • Uncle Matt's Organics pg 141
  • Cawston Press pg 142
  • Natalie's Orchard Island pg 142
  • Shade Tree Lemonade pg 144

Enhanced Water

  • Overview pg 146
  • VBlast pg 152
  • Karma Wellness Water pg 154
  • WaNu pg 155
  • GoLive pg 156
  • Agua pg 157
  • Blossom Water pg 158
  • Aspire pg 158
  • DripDrop pg 160
  • Stur Liquid Water Enhancer pg 161
  • Tapout pg 162

Premium Ready–To–Drink Teas

  • Overview pg 163
  • Arizona Iced Tea pg 175
  • Argo Tea pg 178
  • Steaz pg 181
  • Inko's pg 182
  • Xingtea pg 183
  • MatchaBar pg 185
  • Moonshine Sweet Tea pg 186
  • Long Island Iced Tea pg 187
  • Splurge pg 189
  • Thea's English Standard Tea pg 190
  • Rooibee pg 190
  • Doc's Tea pg 191
  • Tao of Teapg 192
  • Joe Tea pg 193
  • Heart of Tea pg 194
  • Bhakti Chai pg 195
  • ChaiElixir pg 196
  • Dona Chai pg 197
  • Alexander's Real Tea pg 197
  • Motto pg 198
  • Teapigs pg 199
  • Asi Yaupon Tea pg 199
  • Sound Tea pg 200
  • Life Basics pg 201
  • Yoot Detox Teas pg 202
  • Golden Brew Teas & Cider Vinegar Tonics pg 202
  • TeaOnicspg 203

Plant–Based Waters

  • Overview pg 204
  • Vita Coco pg 213
  • Harmless Harvest pg 217
  • C2O pg 218
  • Coco Libre pg 219
  • Invo pg 220
  • Blue Monkey pg 221
  • Coco Joy pg 222
  • Sri Lankan Gold pg 223
  • Coco5 pg 224
  • Waikoko pg 225
  • Aloe Gloe pg 225
  • DetoxWater pg 227
  • Vertical Water pg 227
  • Happy Tree pg 228
  • TreTap pg 229
  • Sap on Tap pg 230
  • Treo Birch Water pg 231
  • True Nopal Cactus Water pg 232
  • Pickle Juice pg 233

Essence Waters

  • Overview pg 235
  • Hint Water pg 239
  • La Croix/Curate pg 241
  • Ayala's Herbal Water pg 242
  • Balance Water pg 244
  • Hal's Seltzer pg 246

Kombucha

  • Overview pg 247
  • High Country Kombucha pg 256
  • Health–Ade pg 258
  • Brew Dr Kombucha pg 259
  • Live Kombucha Soda pg 261
  • Humm Kombucha pg 262
  • Revive Kombucha pg 263
  • Pok Pok Drinking Vinegar pg 264
  • CideRoad Switchel pg 265
  • Up Mountain Switchel pg 266

Premium Mixers

  • Overview pg 267
  • Q Tonic pg 270
  • Jin–Ja pg 271
  • Mocked Up pg 272
  • Mocktails pg 274
  • Ripe Craft Bar Juice pg 274
  • Owl's Brew pg 276
  • East Imperial pg 277

RTD Protein Drinks

  • Overview pg 279
  • Mix1 pg 285
  • WheyUp/FitWhey pg 287
  • Core Power pg 287
  • FitPro pg 288
  • Nu Aquos pg 289
  • Trimino Protein Infused Water pg 291
  • Protein2O pg 292
  • Organic Valley pg 293
  • Slim–Fast pg 295
  • Click pg 295
  • B'More Skyr Smoothies pg 296
  • E–Hydrate pg 297
  • Soylent and Other "Frankendrinks" pg 298
  • Kate Farms pg 300

Shots

  • Overview pg 301
  • First Aid Shot Therapy (FAST) pg 306
  • Taki Mai pg 307
  • Eternal Energy pg 309
  • Forto Strong Coffee pg 309
  • Tube Shot Energy pg 310
  • Monfefo Ginger Shots pg 311

Functional Beverages

  • Overview pg 312
  • Celsius pg 327
  • Neuro pg 330
  • BodyArmor pg 331
  • Greater Than pg 333
  • Ojo pg 334
  • Nawgan pg 335
  • EBoost pg 337
  • Bob Marley pg 338
  • Just Chill pg 340
  • Canna Energy pg 341
  • Rebbl pg 342
  • Blue Buddha pg 342
  • Modjo pg 344
  • Koma Unwind pg 344
  • FitAid pg 345
  • Kill Cliff pg 347
  • True Toniq pg 347
  • ClearFast pg 348
  • Premama pg 349
  • Boost It Up pg 349
  • HeadOn pg 350
  • Soylent pg 351
  • DoggieWater pg 352
  • Bulletproof Coffee pg 353
  • NOA Relax & Focus pg 354

Mate/Guayusa

  • Overview pg 355
  • Guayaki pg 357
  • Runa Guayusa pg 359

Probiotics

  • Overview pg 362
  • Lifeway pg 366
  • GoodBelly pg 368
  • KeVita pg 370
  • Obi Probiotic Soda pg 372

Energy Drinks

  • Overview pg 374
  • Rockstar pg 386
  • FRS pg 387
  • Xyience pg 390
  • VPX/Redline pg 393
  • HiBall pg 394
  • Guru Energy pg 396
  • Little Miracles pg 397
  • Arriba Horchata Energy pg 398
  • Canna Energy pg 399
  • Mossy Oak pg 400
  • Hype pg 400
  • Outlaw pg 401
  • Killer Buzz pg 402
  • Bawls/Crunk!!! pg 403
  • Marquis pg 404

HPP/Cleanses

  • Overview pg 405
  • Suja pg 410
  • Temple Turmeric pg 412
  • Forager pg 414
  • Daily Greens pg 415
  • Garden of Flavor pg 417
  • Urban Remedy pg 417
  • WTR MLN WTR pg 418
  • Deluxe Honeydrop pg 420
  • Rau Chocolate Cacao Superfood Drink pg 421
  • Jus by Julie pg 421
  • Lumi pg 422
  • Tio Gazpacho pg 423
  • Wellwell pg 423

Ready–to–Drink Coffee

  • Overview pg 425
  • JAB (Peet's Coffee/Stumptown/Intelligentsia) pg 431
  • Austin I: Chameleon pg 433
  • Austin II: Kohana pg 434
  • Austin III: High Brew pg 435
  • Austin IV: Cuvee pg 436
  • Austin V: Third Coast Coffee pg 437
  • Blue Bottle pg 438
  • La Colombe pg 438
  • Secret Squirrel/Harris Tea pg 439
  • Grady's pg 441
  • Coffee Juice pg 442
  • Anchorhead pg 443
  • Bowery pg 444
  • Lucky Jack pg 445
  • Mojo pg 446
  • Wandering Bear pg 446
  • Black Medicine pg 447
  • Five Watt Coffee pg 448
  • Martha Stewart's Uliv Java pg 449
  • Javazen pg 449
  • Whynatte Latte pg 450
  • Crio Bru pg 452

Premium Kids' Beverages

  • Overview pg 453
  • Wat–aah! pg 460
  • Green Mustache pg 461
  • Sneakz pg 462
  • Good2Grow pg 463
  • Juicy Juice pg 465
  • AquaBall Naturally Flavored Water Drink pg 466
  • Drazil pg 467
  • Fave pg 468
  • Giggle pg 469
  • Tickle Water pg 470

Do–It–Yourself Gadgets

  • Overview pg 471
  • SodaStream pg 472
  • Juicero pg 474

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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