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This report, formerly named Up-and-Coming Beverage Categories and Companies in the U.S., scrutinizes the always-changing marketplace by identifying and quantifying emerging non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing.

  • 2018 Edition - Published December 2018.
  • 400+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of Niche and Emerging Beverages
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In an industry where innovation is a constant, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy. Questions answered include:

  • What new categories are enlivening the U.S. beverage market?
  • How big are these emerging sectors and why are they worthy of being on your radar?
  • What trends characterize the various up-and-coming beverage types entering the marketplace?
  • Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
  • Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
  • Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of 18 fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

  • Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
  • Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
  • Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
  • Analysis of niche and emerging segments including high-end water, cannabis infused beverages, premium sodas, cap-activated beverages, super-premium ready-to-drink teas, coconut water, essence waters, kombucha, cleanses, ready-to-drink protein drinks, functional beverages, probiotics, healthy energy drinks, premium kids' beverages, ready-to-drink coffee and more.
  • Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered include: Aloe Gloe, Aquahydrate, Argo Tea, Arizona, Balance Water, Bulletproof Coffee, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Core Water, Essentia, GT's Living Foods, GoodBelly, Guayaki, Harmless Harvest, Health-Ade, High Brew, Hint Water, Humm Kombucha, Inko's, Karma Wellness Water, KonaRed, La Croix, Lifeway, Mamma Chia, MatchaBar, Neuro, Protein2O, Purity Organic, Q Tonic, Reed's, Rockstar, Sambazon, Soylent, Sparkling ICE, Suja, Sweet Leaf/Tradewinds, Vita Coco, Voss, VPX, Zevia, Zola Açaí and more.
  • Our up and coming beverage companies market research analysts' take on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves as well as discussion of the strengths of various emerging brands and categories and the challenges they'll face going forward.

1. EMERGING NON–ALCOHOLIC BEVERAGE SEGMENTS

The Up–and–Coming Beverages pg 1

2. THE NEXT WAVE OF NICHE AND EMERGING BEVERAGES

HIGH–END WATER

  • Overview pg 14
  • Sparkling ICE pg 22
  • Core Water pg 24
  • Voss pg 25
  • Icelandic Glacial pg 28
  • Essentia pg 30
  • Aquahydrate pg 32
  • Evamor pg 33
  • Alkaline88 pg 34
  • Waiakea Hawaiian Volcanic Water pg 35
  • Hawaii Volcanic pg 36
  • Kona Deep pg 37
  • Sportwater pg 38
  • Avitae pg 39
  • BLK pg 40
  • FulHum pg 41
  • HFactor pg 43
  • Unify Water pg 43
  • Ounce Water pg 44
  • OxiGen pg 44
  • iDrink Multi–Vitamin Water pg 45
  • Just Water pg 46
  • Proud Source pg 47
  • Path Water pg 48
  • Neo pg 49

DAIRY–ALTERNATIVE BEVERAGES

  • Overview pg 50
  • Califia Farms pg 52
  • Ripple Foods pg 55
  • Oatly pg 57
  • Malk pg 58
  • Three Trees pg 59
  • Milkadamia pg 59
  • Mooala pg 60
  • Elmhurst Milked pg 60
  • Simpli Oat Smoothie pg 61

PREMIUM SODAS

  • Overview pg 62
  • Reed's pg 73
  • Boylan's pg 75
  • Jones Soda pg 77
  • Hotlips pg 79
  • Joia pg 79
  • Maine Root pg 80
  • Bruce Cost Ginger Ale pg 81
  • Cheerwine pg 83
  • Proper Soda pg 83
  • Sipp pg 84
  • Green Bee Soda pg 85
  • Grown Up Soda (GuS) pg 86
  • Zevia pg 87
  • Dry Soda pg 89
  • Bundaberg pg 90
  • Original New York Seltzer pg 91
  • Diabolo pg 92
  • Salud Refresco pg 93
  • Tractor Soda pg 94
  • Afri Cola pg 95
  • Crafted Sodas pg 96
  • New Wave Soda pg 96

UNIQUE JUICE BEVERAGES

  • Overview pg 97
  • Purity Organic pg 109
  • Calypso Lemonade pg 111
  • Sambazon pg 113
  • Zola Açaí pg 115
  • KonaRed pg 116
  • Mamma Chia pg 117
  • Ralph & Charlie's pg 119
  • Cheribundi pg 119
  • Seminole Pride pg 120
  • New Tree Fruit Co. pg 122
  • Cawston Press pg 123
  • Natalie's Orchid Island pg 124
  • Shade Tree Lemonade pg 125
  • Poppilu Antioxidant Lemonade pg 126
  • Sol–Ti pg 127
  • Smart Pressed Juice pg 128
  • Bali Mangosteen Juice pg 128
  • Makomas Juice pg 129

ENHANCED WATER/SPORTS BEVERAGES

  • Overview pg 131
  • Karma Wellness Water pg 135
  • Coco5 pg 136
  • WaNu pg 137
  • Agua pg 138
  • DripDrop pg 139
  • Dyla Brands (Stur Liquid Water Enhancer) pg 140
  • Greater Than pg 141
  • Nooma pg 142
  • Nuun pg 143
  • SOS Hydration pg 144
  • Liquid IV pg 145
  • Berri Fit pg 146

PREMIUM READY–TO–DRINK TEAS

  • Overview pg 147
  • Arizona Iced Tea pg 156
  • Argo Tea pg 160
  • Sweet Leaf/Tradewinds pg 162
  • Inko's pg 163
  • MatchaBar pg 164
  • Joe Tea pg 165
  • Milo's Famous Sweet Tea pg 166
  • Moonshine Sweet Tea pg 168
  • Doc's Tea pg 169
  • Tao of Tea pg 169
  • Bhakti Chai pg 170
  • Dona Chai pg 172
  • Motto pg 172
  • Asi Yaupon Tea pg 173
  • Sound Sparkling Tea pg 174
  • Bruce Lee pg 175
  • Seven Teas pg 176
  • Evy pg 177
  • Cham Cold–Brew Tea pg 178
  • Cusa Powdered Tea pg 179
  • Tea Drops pg 180
  • Tiesta Tea pg 181
  • Gratitude Dragon Well Tea pg 182
  • Shaka Tea pg 182
  • ChaiElixir pg 183
  • Golden Brew Teas & Cider Vinegar Tonics pg 183
  • TeaOnic pg 184
  • Numi pg 185
  • Zest Tea pg 186
  • Alexander's Real Tea pg 186
  • Tea of a Kind pg 187

PLANT–BASED WATERS

  • Overview pg 188
  • Vita Coco pg 194
  • Harmless Harvest pg 197
  • C2O pg 198
  • Obrigado Coconut Water pg 199
  • Pure Brazilian Coconut Water pg 200
  • Blue Monkey pg 200
  • Waikoko pg 201
  • Eliya Coconut Water pg 201
  • CoAqua Coconut Water pg 202
  • Buddha Brands pg 203
  • Aloe Gloe pg 204
  • DetoxWater pg 205
  • TreTap pg 206
  • Treo Birch Water pg 207
  • True Nopal Cactus Water pg 208
  • Pickle Juice pg 209
  • Tsamma Watermelon/Sarah's Homegrown pg 210

ESSENCE WATERS

  • Overview pg 212
  • Hint Water pg 215
  • La Croix/Cúrate pg 217
  • Spindrift pg 218
  • Balance Water pg 219
  • Hal's Seltzer pg 221
  • Blossom Water pg 221

KOMBUCHA

  • Overview pg 223
  • GT's Kombucha pg 229
  • Health–Ade pg 230
  • Brew Dr Kombucha pg 231
  • Live Kombucha pg 233
  • Humm Kombucha pg 234
  • Revive Kombucha pg 235
  • Buchi pg 236
  • Rise Kombucha pg 237
  • Mobtown pg 238
  • Pok Pok Drinking Vinegar pg 239
  • Fire Cider Tonics pg 240
  • Cide Road Switchel pg 240
  • Up Mountain Switchel pg 241

PREMIUM MIXERS

  • Overview pg 243
  • Q Tonic pg 246
  • Distill Ventures/Seedlip pg 248
  • Mocktails pg 249
  • Ripe Craft Bar Juice pg 249
  • Owl's Brew pg 250
  • East Imperial pg 251
  • Frose (Kelvin Slush Co.) pg 252
  • 18.21 Bitters pg 254
  • O.Vine pg 254
  • Be Mixed pg 255
  • Navy Hill pg 256
  • Nectar Girl pg 256
  • Arriba Chelada pg 257

RTD PROTEIN DRINKS

  • Overview pg 259
  • WheyUp/FitWhey pg 263
  • Core Power pg 264
  • Trimino Protein Infused Water pg 265
  • Protein2O pg 266
  • Organic Valley pg 268
  • Slim–Fast pg 270
  • B'More Skyr Smoothies pg 271
  • Iconic pg 272
  • Koia pg 273
  • OWYN (Only What You Need) pg 274
  • Apres pg 275
  • Powerful Yogurt pg 276
  • Click pg 276
  • Fizzique pg 277
  • Bear Squeeze pg 278

FUNCTIONAL BEVERAGES

  • Overview pg 279
  • Neuro pg 284
  • Soylent pg 285
  • Bulletproof Coffee pg 287
  • Picnick pg 288
  • Kitu pg 289
  • Cave Shake pg 289
  • FitAid pg 290
  • Kill Cliff pg 291
  • EBoost pg 292
  • Just Chill pg 293
  • SOS Hydration pg 294
  • Hellowater pg 295
  • Phocus pg 296
  • Stay Cool pg 297
  • GacLife pg 297
  • Good Idea pg 298
  • Qii Oral Care pg 299
  • Eviva Collagen pg 300
  • VitaCup pg 300

MATE/GUAYUSA

  • Overview pg 301
  • Guayaki pg 303
  • Runa Guayusa pg 305
  • Yerbae pg 307

PROBIOTICS

  • Overview pg 309
  • Lifeway pg 312
  • GoodBelly pg 313
  • Obi Probiotic Soda pg 315
  • Living Apothecary pg 316
  • GoLive pg 316
  • Thirty–Two Degrees pg 317

HEALTHY ENERGY DRINKS

  • Overview pg 318
  • Rockstar pg 326
  • VPX/Redline/Bang pg 328
  • C4 pg 329
  • 3D pg 330
  • Outlaw pg 331
  • Celsius pg 333
  • Guru Energy pg 335
  • Uptime pg 336
  • Mossy Oak pg 336
  • Bawls/Crunk!!! pg 337
  • Marquis pg 338
  • Shark Energy pg 339
  • Sunshine Beverages pg 339

HPP/CLEANSES

  • Overview pg 340
  • Suja pg 345
  • Forager pg 347
  • Daily Greens pg 348
  • Rebbl pg 349
  • Dirty Lemon Detox Drinks pg 351
  • Garden of Flavor pg 352
  • Urban Remedy pg 352
  • WTRMLN WTR pg 353
  • Deluxe Honeydrop pg 354
  • Rau Chocolate Cacao Superfood Drink pg 356
  • Jus by Julie pg 356
  • Lumi pg 357
  • Tio Gazpacho pg 357
  • Temple Turmeric pg 358

READY–TO–DRINK COFFEE

  • Overview pg 360
  • High Brew pg 366
  • Heyday pg 367
  • Kohana pg 368
  • Cuvée Coffee pg 369
  • La Colombe pg 370
  • Secret Squirrel/Harris Tea pg 371
  • Grady's pg 372
  • Lucky Jack pg 373
  • Wandering Bear pg 373
  • Joyride pg 375
  • Rise Brewing pg 376
  • Blackeye pg 376
  • Black Medicine pg 378
  • Crio Bru pg 378
  • Red Thread pg 379
  • Peloton pg 380
  • Nomad pg 381
  • Convergent pg 382
  • Riff pg 383
  • Jittery John's pg 384

PREMIUM KIDS' BEVERAGES

  • Overview pg 385
  • Drazil pg 391
  • Rethink Kids Water pg 392
  • Green Mustache pg 393
  • Sneakz pg 394
  • Good2Grow pg 395
  • Star Wars Space Punch pg 396
  • Juicy Juice pg 397
  • AquaBall Naturally Flavored Water Drink pg 399
  • Giggle pg 400
  • Tickle Water pg 400
  • Planet Fuel pg 401

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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