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This report scrutinizes the always-changing marketplace by identifying and quantifying emerging non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. New this year: Discussion of the impact of covid-19 on industry innovation and emerging brands.

  • 2020 Edition - Published December 2020.
  • 500+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of No-Alcohol Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In an industry where innovation is a constant, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy. Questions answered include:

  • What new categories are enlivening the U.S. beverage market?
  • How big are these emerging sectors and why are they worthy of being on your radar?
  • What trends characterize the various up-and-coming beverage types entering the marketplace?
  • Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
  • Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
  • Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of 19 fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

  • Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
  • Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
  • Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
  • Analysis of niche and emerging segments including high-end water, cannabis infused beverages, premium sodas, dairy alternatives, premium ready-to-drink teas, coconut water, essence waters, kombucha, cleanses, ready-to-drink protein drinks, functional beverages, probiotics, energy drinks, premium kids' beverages, ready-to-drink coffee and more.
  • Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered may include: Alkaline Water Co, Apres, Argo Tea, AriZona, Bang Energy, BioSteel, Bulletproof Coffee, C4, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Essentia, Evamor, GT's Living Foods, GoodBelly, Guayaki, Harmless Harvest, Health-Ade, High Brew, Hint Water, Humm Kombucha, Inko's, Karma Wellness Water, Kitu Super Coffee, KonaRed, La Croix, Lifeway, Mamma Chia, MatchaBar, Neuro, Oatly, Olipop, OWYN, Protein2O, Purity Organic, Q Tonic, Ready Nutrition, Reed's, Sambazon, Soylent, Sparkling ICE, Suja, Sweet Leaf/Tradewinds, Trimino, Vita Coco, Voss, Zevia, Zola Açaí and more.
  • Our up and coming beverage companies market research analysts' take on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves as well as discussion of the strengths of various emerging brands and categories and the challenges they'll face going forward.

1. EMERGING NON-ALCOHOLIC BEVERAGE SEGMENTS

  • The Up-and-Coming Beverages pg 1

2. THE NEXT WAVE OF NO-ALCOHOL BEVERAGES IN THE U.S.

HIGH-END WATER

  • Overview pg 17
  • Sparkling ICE pg 27
  • Essentia pg 30
  • Alkaline88 pg 31
  • Aquahydrate pg 33
  • Voss pg 34
  • Icelandic Glacial pg 37
  • Zen WTR pg 40
  • Liquid Death pg 41
  • Perfect Hydration pg 42
  • Flow Water pg 42
  • Nirvana Springs pg 43
  • Richard’s Rainwater pg 44
  • Evamor pg 45
  • Waiakea Hawaiian Volcanic Water pg 46
  • Hawaii Volcanic pg 47
  • BLK pg 47
  • Hy Vida pg 48
  • HFactor pg 50
  • Ounce Water pg 50
  • OxiGen pg 51
  • Aqua Carpatica pg 52
  • iDrink Multi-Vitamin Water pg 53
  • Just Water pg 54
  • Proud Source pg 55
  • Path Water pg 56
  • Szent pg 57
  • Rising Springs pg 58

DAIRY AND DAIRY ALTERNATIVE BEVERAGES

  • Overview pg 59
  • Califia Farms pg 61
  • Ripple Foods pg 64
  • Oatly pg 66
  • New Barn pg 68
  • Malk pg 69
  • Three Trees pg 70
  • Milkadamia pg 70
  • Mooala pg 71
  • Elmhurst Milked pg 72
  • Smari pg 72
  • Simpli Oat Smoothie pg 73
  • Koita pg 74
  • Borden Dairy pg 75
  • Hart Dairy pg 75

PREMIUM SODAS

  • Overview pg 76
  • Reed's pg 88
  • Boylan's pg 91
  • Jones Soda pg 92
  • Hotlips pg 94
  • Maine Root pg 95
  • Bruce Cost Ginger Ale pg 96
  • Cheerwine pg 98
  • Green Bee Soda pg 98
  • Grown Up Soda (GuS) pg 99
  • Zevia pg 100
  • Dry Soda pg 102
  • Tractor Soda pg 103
  • United Sodas of America pg 105
  • Fresquita pg 106
  • Bundaberg pg 107
  • Original New York Seltzer pg 108
  • Diabolo pg 109
  • New Wave Soda pg 110
  • Dona Chai pg 110

PREMIUM JUICE

  • Overview pg 111
  • Bolthouse Farms pg 121
  • Purity Organic pg 123
  • Calypso Lemonade pg 124
  • Sambazon pg 127
  • Zola Açaí pg 129
  • Mamma Chia pg 131
  • Ralph & Charlie's pg 132
  • Cheribundi pg 133
  • Seminole Pride pg 134
  • New Tree Fruit Co. pg 136
  • Better Juice pg 137
  • Cawston Press pg 137
  • Uncle Matt's Organics pg 139
  • Natalie's Orchid Island pg 140
  • Poppilu Antioxidant Lemonade pg 141
  • Tohi pg 142
  • Sol-Ti pg 143
  • Smart Pressed Juice pg 145
  • Bali Mangosteen Juice pg 145
  • Makomas Juice pg 146
  • Swoon pg 147
  • Barfresh Group pg 148

SPORTS BEVERAGES/ENHANCED WATER

  • Overview pg 149
  • Roar Organic pg 153
  • BioSteel pg 155
  • Ready Nutrition pg 156
  • Coco5 pg 157
  • DripDrop pg 158
  • Nuun pg 159
  • SOS Hydration pg 160
  • Liquid IV pg 161
  • Hydrant pg 163
  • Tandem pg 164
  • Greater Than pg 165
  • Enhanced Recovery pg 166
  • WaNu pg 167
  • Nooma pg 168
  • Hoist pg 169
  • Halo pg 170
  • Lemon Perfect pg 171
  • Mode pg 173
  • Play Mode pg 174
  • Glukospg 175
  • BYLT pg 176
  • Five Organic pg 177
  • Berri Fit pg 178
  • LivTru pg 178
  • Dyla Brands (Stur Liquid Water Enhancer) pg 179

PREMIUM READY-TO-DRINK TEAS

  • Overview pg 181
  • AriZona pg 191
  • Sweet Leaf/Tradewinds pg 194
  • Argo Tea pg 195
  • Inko's pg 197
  • MatchaBar pg 198
  • Joe Tea pg 199
  • Milo’s Famous Sweet Tea pg 200
  • Moonshine Sweet Tea pg 202
  • Doc's Tea pg 203
  • Tao of Tea pg 203
  • Bhakti Chai pg 204
  • Dona Chai pg 205
  • Motto pg 206
  • Asi Yaupon Tea pg 207
  • Yaupon Brothers pg 208
  • YaYaYa Yaupon pg 209
  • Sound Sparkling Tea pg 209
  • Sparkling Minna Tea pg 211
  • Tempo Sparkling Tea pg 212
  • HopTea pg 213
  • Bos Rooibos pg 213
  • Bruce Lee pg 215
  • Seven Teas pg 216
  • Evy pg 217
  • Cusa Powdered Tea pg 218
  • Tea Drops pg 219
  • Tiesta Tea pg 220
  • Shaka Tea pg 220
  • TeaOnic pg 221
  • Numi pg 222
  • Zest Tea pg 223
  • Tea of a Kind pg 224
  • Eighth Wonder pg 224
  • Silverback Draft Tea pg 225
  • Thaiwala pg 225

PLANT-BASED WATERS

  • Overview pg 227
  • Vita Coco pg 233
  • Harmless Harvest pg 237
  • C2O pg 238
  • Obrigado Coconut Water pg 239
  • Blue Monkey pg 240
  • Waikoko pg 241
  • Eliya Coconut Water pg 242
  • Taja Coconut pg 243
  • Kalena Sparkling Coconut Water pg 243
  • CoAqua Coconut Water pg 244
  • Buddha Brands pg 245
  • Aloe Gloe pg 246
  • DetoxWater pg 247
  • TreTap pg 248
  • Sap! pg 249
  • Treo Fruit & Birch Water pg 249
  • True Nopal Cactus Water pg 251
  • Cactus! Desert Hydrator pg 252
  • Pickle Juice pg 253
  • Tsamma Watermelon/Sarah's Homegrown pg 254
  • Bhoomi Cane Water pg 255
  • Qanya Cane Water pg 256

ESSENCE WATERS

  • Overview pg 257
  • Hint Water pg 259
  • La Croix/Cúrate pg 262
  • Waterloo Sparkling pg 264
  • Spindrift pg 265
  • Hal's Seltzer pg 266
  • Sanzo pg 267
  • Big Swig pg 268
  • Angry Seltzer pg 269

KOMBUCHA

  • Overview pg 270
  • GT’s Kombucha pg 277
  • Health-Ade pg 278
  • Brew Dr. Kombucha pg 280
  • Live Kombucha pg 282
  • Humm Kombucha pg 283
  • Revive Kombucha pg 284
  • Better Booch pg 285
  • Marin Kombucha pg 286
  • Buchi pg 287
  • Rise Kombucha pg 288
  • Rowdy Mermaid pg 288
  • Mobtown Fermentation (Wild Kombucha) pg 289
  • WhaleBird pg 290
  • Element pg 291
  • KTonic pg 292
  • Greenbelt pg 293
  • Bear’s Fruit pg 294
  • Kombucha Town pg 295

GUT-HEALTH

  • Overview pg 297
  • Lifeway pg 299
  • Olipop pg 301
  • Poppi pg 302
  • Culture Pop pg 303
  • Huzzah! pg 304
  • GoodBelly pg 304
  • Good Culture pg 306
  • Hellowater pg 308
  • Obi Probiotic Soda pg 309
  • Living Apothecary pg 310
  • Karma Wellness Water pg 310
  • GoLive pg 312
  • Thirty-Two Degrees pg 313
  • Pok Pok Vinegar Cordials pg 314
  • Fire Cider Tonics pg 314
  • Cide Road Switchel pg 316
  • Up Mountain Switchel pg 316
  • Superior Switchel pg 318

PREMIUM MIXERS

  • Overview pg 319
  • Fever-Tree pg 324
  • Q Tonic pg 325
  • Distill Ventures/Seedlip pg 326
  • Mocktails pg 327
  • Ripe Craft Bar Juice pg 328
  • Owl's Brew pg 329
  • East Imperial pg 330
  • Frosé (Kelvin Slush Co.) pg 331
  • 18.21 Bitters pg 333
  • Navy Hill pg 333
  • Nectar Girl pg 334
  • Arriba Chelada pg 335
  • O.Vine pg 335
  • Tost pg 336
  • Kin Euphorics pg 337
  • ZBiotics pg 338
  • Avec pg 339
  • BarStool Sports pg 340
  • FauxMo pg 340
  • Mocktail Club pg 341

CANNABIS BEVERAGES

  • Overview pg 343
  • Lighthouse pg 347
  • Sweet Reason pg 349
  • Daytrip pg 350
  • Vybes pg 352
  • Mood33 pg 353
  • Ceria pg 354
  • Weller pg 355
  • Recess pg 356
  • Good Day pg 357
  • Sprig pg 358
  • Kalo pg 360
  • LaDiDa pg 361
  • Wnder pg 361
  • CBD Living pg 362
  • Cloud Water pg 363
  • Nano Gainz pg 364

RTD PROTEIN AND MEAL REPLACEMENT DRINKS

  • Overview pg 365
  • Premier Protein (BellRing Brands) pg 370
  • Orgain pg 371
  • OWYN (Only What You Need) pg 372
  • Soylent pg 373
  • Huel pg 375
  • Protein2O pg 376
  • Trimino Protein Infused Water pg 378
  • Organic Valley pg 379
  • Slim-Fast pg 380
  • Iconic pg 382
  • Koia pg 383
  • Apres pg 383
  • WheyUp/FitWhey pg 385
  • Powerful Yogurt pg 386
  • Click pg 387
  • CTRL pg 387
  • LA Libations (Don't Quit/Golden Wing/Orro) pg 388
  • Fizzique pg 390

FUNCTIONAL BEVERAGES

  • Overview pg 391
  • Vital Proteins pg 396
  • Neuro pg 397
  • FitAid pg 398
  • Kill Cliff pg 400
  • Laird Superfood pg 401
  • EBoost pg 402
  • Space Shake pg 404
  • Just Chill pg 404
  • Phocus pg 405
  • Stay Cool pg 406
  • GacLife pg 407
  • Good Idea pg 408
  • VitaCup pg 409
  • Nature's Fury pg 409
  • WellWell pg 410
  • BioLift pg 411
  • Lokai pg 412
  • Swirlit pg 413

MATE/GUAYUSA

  • Overview pg 414
  • Guayaki pg 417
  • Runa Guayusa pg 418
  • Yerbae pg 421
  • Clean Cause pg 422

ALTERNATIVE ENERGY DRINKS

  • Overview pg 423
  • VPX/Redline/Bang pg 43
  • C4 pg 433
  • 3D/Alani Nu pg 434
  • Rowdy pg 436
  • Celsius pg 437
  • Guru Energy pg 439
  • G Fuel pg 440
  • Uptime pg 441
  • Elite Ops Energy Strips pg 442
  • X2 pg 442
  • BRWD pg 443
  • Nocco pg 444
  • Raze pg 445
  • Tea Riot pg 446
  • Sunshine Beverages pg 447
  • Azu/Oca pg 448
  • Glukos pg 449
  • Bawls/Crunk!!! pg 450
  • Marquis pg 451

SHOTS

  • Overview pg 452
  • Vitamin Energy pg 453
  • Forto pg 453
  • Vive Organic pg 454
  • So Good So You pg 456
  • Ethan's Functional Shots pg 457
  • Kor Shots pg 458
  • Jus by Julie pg 458
  • Morning Recovery pg 459

HPP/CLEANSES

  • Overview pg 460
  • Suja pg 465
  • Forager pg 467
  • Daily Greens pg 468
  • Rebbl pg 470
  • Dirty Lemon Detox Drinks pg 471
  • Garden of Flavor pg 473
  • Urban Remedy pg 473
  • WTRMLN WTR pg 474
  • Deluxe Honeydrop pg 476
  • Rau Chocolate Cacao Superfood Drink pg 477
  • Lumi pg 477
  • Tio Gazpacho pg 478

READY-TO-DRINK COFFEE

  • Overview pg 480
  • High Brew pg 487
  • Kohana pg 488
  • Cuvée Coffee pg 489
  • La Colombe pg 490
  • Forto pg 492
  • Secret Squirrel/Harris Tea pg 492
  • Grady's pg 493
  • Lucky Jack pg 494
  • Wandering Bear pg 495
  • Joyride pg 497
  • Rise Brewing pg 498
  • Blackeye pg 499
  • Red Thread pg 499
  • Peloton pg 500
  • Caskai pg 502
  • Riff pg 502
  • Jittery John's pg 504
  • Bulletproof Coffee pg 504
  • Kitu Life Super Coffee pg 506
  • KonaRed pg 507
  • Verve Coffee Roasters pg 508
  • Black Rifle pg 508
  • Loco Coffee pg 510
  • Steeped Coffee pg 510
  • Back Bay Roasters pg 512
  • Slingshot Coffee pg 513
  • Snowing in Space pg 514
  • Elemental Beverage pg 515
  • Bellwether Coffee pg 516
  • Taika pg 517
  • Quokka pg 517
  • FairWave pg 518
  • Trade pg 519
  • Seva pg 519
  • Jot pg 520
  • Crio Bru pg 521

PREMIUM KIDS' BEVERAGES

  • Overview pg 522
  • Good2Grow pg 528
  • Rethink Kids Water pg 529
  • Sneakz pg 530
  • Juicy Juice pg 531
  • Silly Juice pg 533
  • Hapi Water pg 533

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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