This comprehensive market research report on the number-two beverage category examines trends and top companies' strategies. It provides up-to-date statistics on leading brands, packaging, quarterly growth and channels of distribution. It also offers data on regional markets, pricing, demographics, advertising, five-year growth projections and more.
The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the impact of the coronavirus pandemic as well as a detailed discussion of the leading carbonated soft drink (CSD) companies.
- 2021 Edition - Published September 2021.
- Data through 2020 and market projections through 2025.
- More than 120 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
- Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
EXECUTIVE SUMMARY
Introduction, Objective & Methodology slide 3
- Introduction slide 4
- Objective and Scope slide 5
- Methodology slide 5
- CSD Category Definitions slide 6
The U.S. Carbonated Soft Drink Market slide 7
- Carbonated Soft Drinks Share of Multiple Beverage Market Retail Dollar Sales and Volume 2020 slide 8
- CSDs in the Context of the Current Beverage Market slide 9
- CSD Wholesale Dollar and Volume Growth 2014 – 2020 slide 10
- CSD Growth Trend by Segment 2015 – 2020 slide 11
- CSD Per Capita Consumption 1990 – 2020 slide 12
- CSD Regional Shares 2020 slide 13
CSD Categories and Trends slide 14
- Issues and Trends slide 15
- Leading Carbonated Soft Drink Companies slide 16
- Leading Carbonated Soft Drink Companies by Volume 2020 slide 18
- Leading CSD Companies' Share of Volume 2015 and 2020 slide 19
- Leading Carbonated Soft Drink Brands by Volume 2020 slide 20
- Leading Brands' Share of CSD Volume 2015 and 2020 slide 21
- Leading Cola Brands by Volume 2020 slide 22
- Leading Brands' Share of Cola Volume 2015 and 2020 slide 23
- Flavored CSD Categories by Volume 2020 slide 24
- CSD Volume: Flavored Segments vs. Cola 2015 and 2020 slide 25
- Regular and Diet CSD Volume 2020 slide 26
- Share of CSD Volume: Regular vs. Diet 2015 & 2020 slide 27
- CSD Distribution Channels by Volume 2020 slide 28
- Share of CSD Volume by Distribution Channel 2015 and 2020 slide 29
- CSD Volume by Packaging Type vs. Fountain 2020 slide 30
- Share of CSD Volume by Packaging Type (vs. Fountain) 2015 and 2020 slide 31
- Branded and Private Label CSD Volume 2020 slide 32
- Share of CSD Volume: Branded vs. Private Label 2015 and 2020 slide 33
Outlook and Future slide 34
- Projected CSD Wholesale Dollar and Volume Compound Annual Growth 2010 – 2025 slide 35
- Projected Packaged and Fountain CSD Volume Shares 2020 and 2025 slide 36
- Projected Regular and Diet CSD Volume Shares 2020 and 2025 slide 37
- Projected CSD Volume by Flavor 2020 and 2025 slide 38
- CSD Distribution Channels by Volume and Share 2020 – 2025 slide 39
- Projected CSD Volume Share by Distribution Channel 2020 and 2025 slide 40
- CSD Volume by Packaging Type vs. Fountain 2020 – 2025 slide 41
- Projected CSD Volume Share by Packaging Type (vs. Fountain) 2020 and 2025 slide 42
LEADING COMPANY PROFILES
The Leading Soft Drink Companies and Their Strategies
Coca-Cola Company
- Overview pg 1
- Marketing pg 5
- Bottling System pg 29
PepsiCo, Inc.
- Overview pg 35
- Marketing pg 37
- Bottling System pg 71
Keurig Dr Pepper Inc.
- Overview pg 75
- Marketing pg 79
- Bottling System pg 88
Refresco Group N.V.
- Overview pg 94
- Marketing pg 99
National Beverage Corporation
- Overview pg 101
- Marketing pg 102
EXHIBITS
1. THE U.S. CARBONATED SOFT DRINK MARKET
- 1.1 U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2025
- 1.2 U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2025
- 1.3 U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2025
- 1.4 U.S. Carbonated Soft Drink Market Wholesale, Retail Dollars and Change 2000 – 2025
- 1.5 U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2020
- 1.6 U.S. Q1, Q2 and First Half 2021 Estimated Volume, Share and Growth by Diet vs. Regular CSDs
- 1.7 Regional Soft Drink Markets Gallonage/Case Volume 2015 – 2025
- 1.8 Regional Soft Drink Markets Gallonage/Case Share 2015 – 2025
- 1.9 Regional Soft Drink Markets Gallonage/Case Growth 2016 – 2025
- 1.10 Regional Soft Drink Markets Compound Annual Growth Rate 2005 – 2025
- 1.11 Regional Soft Drink Markets Per Capita Consumption 2015 – 2025
- 1.12 U.S. Carbonated Soft Drink Market Volume Comparisons Between Pre-COVID 19 and Post-COVID 19 2020 – 2025
- 1.13 U.S. Carbonated Soft Drink Market Wholesale Dollar Comparisons Between Pre-COVID 19 and Post-COVID 19 2020 – 2025
- 1.14 U.S. Carbonated Soft Drink Market Retail Dollar Comparisons Between Pre-COVID 19 and Post-COVID 19 2020 – 2025
2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS
- 2.15 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2025
- 2.16 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2025
- 2.17 Regional Soft Drink Packaged Volume 1985 – 2025
- 2.18 Regional Soft Drink Packaged Share 1985 – 2025
- 2.19 Regional Soft Drink Packaged Growth 1986 – 2025
- 2.20 Regional Soft Drink Fountain Gallonage 1985 – 2025
- 2.21 Regional Soft Drink Fountain Share 1985 – 2025
- 2.22 Regional Soft Drink Fountain Growth 1986 – 2025
3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS
- 3.23 U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2025
- 3.24 U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2025
- 3.25 U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2025
- 3.26 U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2025
- 3.27 U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2025
- 3.28 U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2025
- 3.29 Regional Packaged Soft Drink Market Regular Volume 1985 – 2025
- 3.30 Regional Packaged Soft Drink Market Regular Share 1985 – 2025
- 3.31 Regional Packaged Soft Drink Market Regular Volume Growth 1986 – 2025
- 3.32 Regional Packaged Soft Drink Market Diet Volume 1985 – 2025
- 3.33 Regional Packaged Soft Drink Market Diet Share 1985 – 2025
- 3.34 Regional Packaged Soft Drink Market Diet Volume Growth 1986 – 2025
4. THE U.S. SOFT DRINK FLAVORS
- 4.35 U.S. Soft Drink Market Volume by Flavor 2015 – 2025
- 4.36 U.S. Soft Drink Market Share by Flavor 2015 – 2025
- 4.37 U.S. Soft Drink Market Growth by Flavor 2016 – 2025
- 4.38 U.S. Soft Drink Regular Packaged Volume by Flavor 2015 – 2025
- 4.39 U.S. Soft Drink Regular Packaged Share by Flavor 2015 – 2025
- 4.40 U.S. Soft Drink Regular Packaged Growth by Flavor 2016 – 2025
- 4.41 U.S. Soft Drink Diet Packaged Volume by Flavor 2015 – 2025
- 4.42 U.S. Soft Drink Diet Packaged Share by Flavor 2015 – 2025
- 4.43 U.S. Soft Drink Diet Packaged Growth by Flavor 2016 – 2025
- 4.44 U.S. Soft Drink Regular Fountain Volume by Flavor 2015 – 2025
- 4.45 U.S. Soft Drink Regular Fountain Share by Flavor 2015 – 2025
- 4.46 U.S. Soft Drink Regular Fountain Growth by Flavor 2016 – 2025
- 4.47 U.S. Soft Drink Diet Fountain Volume by Flavor 2015 – 2025
- 4.48 U.S. Soft Drink Diet Fountain Share by Flavor 2015 – 2025
- 4.49 U.S. Soft Drink Diet Fountain Growth by Flavor 2016 – 2025
5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES
- 5.50 The Leading Soft Drink Companies Volume 2015 – 2020
- 5.51 The Leading Soft Drink Companies Share of Volume 2015 – 2020
- 5.52 The Leading Soft Drink Companies Change in Volume 2016 – 2020
- 5.53 The Leading Soft Drink Companies Wholesale Dollars 2015 – 2020
- 5.54 The Leading Soft Drink Companies Share of Wholesale Dollars 2015 – 2020
- 5.55 The Leading Soft Drink Companies Change in Wholesale Dollars 2016 – 2020
- 5.56 Coca-Cola Company Volume by Brand 2015 – 2020
- 5.57 Coca-Cola Company Share of Volume by Brand 2015 – 2020
- 5.58 Coca-Cola Company Change in Volume by Brand 2016 – 2020
- 5.59 PepsiCo, Inc. Volume by Brand 2015 – 2020
- 5.60 PepsiCo, Inc. Share of Volume by Brand 2015 – 2020
- 5.61 PepsiCo, Inc. Change in Volume by Brand 2016 – 2020
- 5.62 Keurig Dr Pepper Volume by Brand 2015 – 2020
- 5.63 Keurig Dr Pepper Share of Volume by Brand 2015 – 2020
- 5.64 Keurig Dr Pepper Change in Volume by Brand 2016 – 2020
6. THE LEADING SOFT DRINK BRANDS
- 6.65 The Leading Soft Drink Brands Volume 2015 – 2020
- 6.66 The Leading Soft Drink Brands Share of Volume 2015 – 2020
- 6.67 The Leading Soft Drink Brands Change in Volume 2016 – 2020
- 6.68 The Top 15 Diet Soft Drink Brands Volume 2015 – 2020
- 6.69 The Top 15 Diet Soft Drink Brands Share of Volume 2015 – 2020
- 6.7 The Top 15 Diet Soft Drink Brands Change in Volume 2016 – 2020
- 6.71 The Leading Soft Drink Flavor Brands Volume 2015 – 2020
- 6.72 The Leading Soft Drink Flavor Brands Share of Volume 2015 – 2020
- 6.73 The Leading Soft Drink Flavor Brands Change in Volume 2016 – 2020
- 6.74 Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2020
- 6.75 Leading Carbonated Soft Drink Trademarks by Retail Dollars in Grocery Stores 2020
7. THE PREMIUM SOFT DRINK MARKET
- 7.76 Leading High-End Soda Brands Estimated Wholesale Dollar Sales 2015 – 2020
- 7.77 Leading High-End Soda Brands Share of Wholesale Dollar Sales 2015 – 2020
- 7.78 Leading High-End Soda Brands Change in Wholesale Dollar Sales 2016 – 2020
- 7.79 Leading High-End Soda Brands Estimated Volume 2015 – 2020
- 7.80 Leading High-End Soda Brands Share of Volume 2015 – 2020
- 7.81 Leading High-End Soda Brands Change in Volume 2016 – 2020
8. U.S. SOFT DRINK DISTRIBUTION CHANNELS
- 8.82 Carbonated Soft Drinks Volume by Distribution Channel 2015 – 2025
- 8.83 Carbonated Soft Drinks Share by Distribution Channel 2015 – 2025
- 8.84 Carbonated Soft Drinks Growth by Distribution Channel 2016 – 2025
- 8.85 The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2015 – 2025
- 8.86 The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2015 – 2025
- 8.87 The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2016 – 2025
9. U.S. SOFT DRINK INDUSTRY PRICING
- 9.88 Growth in Consumer Price Index All Items vs. Carbonated Soft Drinks 1979 – 2020
- 9.89 Growth in Producer Price Index All Commodities vs. Soft Drinks 1979 – 2020
- 9.90 Average Wholesale Non-Discounted Price Per Packaged Case 1993 – 2020
- 9.91 Average Wholesale Non-Discounted Bulk Price Per Five-Gallon Transfer Tank 1993 – 2020
10. PRIVATE LABEL SOFT DRINKS
- 10.92 U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2025
- 10.93 U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2025
- 10.94 U.S. Private Label Soft Drink Market Regular vs. Diet Gallonage and Share 2000 - 2025
- 10.95 U.S. Private Label Soft Drink Market Regular vs. Diet Growth 2001 - 2025
11. U.S. SOFT DRINK PACKAGING
- 11.96 U.S. Soft Drink Packaged Volume by Type 1975 – 2025
- 11.97 U.S. Soft Drink Packaged Share by Type 1975 – 2025
- 11.98 U.S. Soft Drink Packaged Annual Growth by Type 1985 – 2025
- 11.99 Carbonated Soft Drink Packaging Volume by Size and Type 2015 – 2025
- 11.100 Carbonated Soft Drink Packaging Share of Volume by Size and Type 2015 – 2025
- 11.101 Carbonated Soft Drink Packaging Change in Volume by Size and Type 2016 – 2025
12. SOFT DRINK ADVERTISING EXPENDITURES
- 12.102 The Leading Soft Drink Companies Estimated Advertising Expenditures 2015 – 2020
- 12.103 The Leading Soft Drink Companies Estimated Share of Advertising Expenditures 2015 – 2020
- 12.104 The Leading Soft Drink Companies Advertising Expenditures Annual Growth 2016 – 2020
- 12.105 The Leading Soft Drink Companies Advertising Cents Per Gallon 2015 – 2020
- 12.106 Coca-Cola Company Estimated Advertising Expenditures by Brand 2015 – 2020
- 12.107 Coca-Cola Company Share of Advertising Expenditures by Brand 2015 – 2020
- 12.108 Coca-Cola Company Change in Advertising Expenditures by Brand 2016 – 2020
- 12.109 PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2015 – 2020
- 12.110 PepsiCo, Inc. Share of Advertising Expenditures by Brand 2015 – 2020
- 12.111 PepsiCo, Inc. Change in Advertising Expenditures by Brand 2016 – 2020
- 12.112 Keurig Dr Pepper Estimated Advertising Expenditures by Brand 2015 – 2020
- 12.113 Keurig Dr Pepper Share of Advertising Expenditures by Brand 2015 – 2020
- 12.114 Keurig Dr Pepper Change in Advertising Expenditures by Brand 2016 – 2020
- 12.115 The Top Twenty Soft Drink Brands by Advertising Expenditures 2015 – 2020
- 12.116 U.S. Soft Drink Market Expenditures by Media 2015 – 2020
- 12.117 U.S. Soft Drink Market Share of Expenditures by Media 2015 – 2020
- 12.118 U.S. Soft Drink Market Change in Expenditures by Media 2016 – 2020
13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER
- 13.119 Demographics of the Regular CSD Consumer 2020
- 13.120 Demographics of the Diet CSD Consumer 2020
- 13.121 Demographics of the Coca-Cola Consumer 2020
- 13.122 Demographics of the Pepsi-Cola Consumer 2020
- 13.123 Demographics of the Dr Pepper Consumer 2020
- 13.124 Demographics of the Mountain Dew Consumer 2020
- 13.125 Demographics of the Store Brand Regular CSD Consumer 2020
- 13.126 Demographics of the Coca-Cola Zero Consumer 2020
- 13.127 Demographics of the Diet Pepsi Consumer 2020
- 13.128 Demographics of the Diet Dr Pepper Consumer 2020
- 13.129 Demographics of the Diet Mountain Dew Consumer 2020