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This comprehensive market research report on the number two beverage category (it was surpassed by bottled water in 2016) examines trends and top companies' strategies, provides up-to-date statistics and detailed analysis of leading brands, packaging, quarterly growth and channels of distribution. It also offers data on regional markets, pricing, demographics, advertising, five-year growth projections and more.

  • 2017 Edition - Published August 2017.
  • Data through 2016 and market projections through 2021.
  • 400+ pages with extensive text analysis, graphs, charts and 120+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Carbonated Soft Drinks through 2021
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

U.S. Carbonated Soft Drinks through 2021 is the culmination of an extensive body of industry research conducted each year by Beverage Marketing Corporation. This extensive report provides in-depth data and market analysis, shedding light on various aspects of the CSD market through reliable data and discussions of what the numbers really mean. Questions answered in this report include:

  • What are the growth prospects for regular and diet carbonated soft drinks (CSDs) in the United States, and what are the factors determining these developments?
  • How will developments in the sweetener arena affect the soft drinks industry in the next five years?
  • How many gallons of CSDs did U.S. residents consume in 2016, and how did that differ from previous years? Which U.S. regions were strongest in fountain? Which geographic region held the strongest soft drink share in the packaged market?
  • Which CSD brands, flavors and segments grew in 2016 and which did not?
  • Which flavors and segments of the market will gain share by 2021?
  • How do trends in the premium soda market compare with those of traditional national brands and private label brands?
  • Which are the leading distribution points for CSDs and how have inter-channel market share figures changed in the past five years? What will the next five years likely bring in terms of distribution?
  • What the prospects for a turnaround in CSDs to 2021?

This carbonated soft drink research report features

The report provides a comprehensive view into the number two beverage category, backed by volume, retail dollar, wholesale dollar and per capita consumption figures. BMC's research provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth (or not) through 2021. All aspects of the CSD market including regional data, volume by package type, fountain gallonage, distribution channel breakdown and flavor type are covered in this industry report.

Advertising expenditures are broken down by 18 media types and demographic data is also considered, along with an overview of the premium CSD and private label segments. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this market research report get a thorough understanding of all facets of the CSD market including:

  • A look at the all-sales-channel-inclusive historical and current statistics of the CSD market. As well as a discussion of the current trends moving the market and future trends which are likely to shape its evolution.
  • Discussion of packaged versus fountain volume from both a national and regional standpoint.
  • Volume, share and growth of overall and packaged diet versus regular CSD marketplace, as well as a comprehensive discussion of natural and artificial sweeteners in CSD formulations are included.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing strategies, financial data, brand volumes, international operations, management teams and bottler systems. Coverage includes Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group, National Beverage Corporation and Cott Corporation. Data includes volume and growth and market share statistics for key companies and brands.
  • Flavor data, including drill-downs into diet and regular as well as packaged and fountain volume by flavor.
  • An analysis of CSD volume by packaging type and distribution channel.
  • Advertising expenditures of the leading CSD companies and brands and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
  • An understanding of the share of volume sold through key on-and-off channel.
  • Demographic profiles comparing consumers of key CSD brands and contrasting regular versus diet CSD users.
  • Overview of the premium-priced sub-segments and break-out of leading brands.
  • A comparison of trends in branded vs. private label CSD segments.
  • Five-year projections for the carbonated soft drink market and its sub-segments. Includes compound annual growth rates (CAGRs) through 2021 for packaged vs. fountain CSDs, regular vs. diet, flavors including break-out by packaged/fountain and diet/regular, regional fountain and packaged volume, distribution channels, CSD volume by container type, as well as national brand vs. private label CSD volume.

As CSD marketers shift their strategies and innovate to meet challenges brought on by changing consumer trends, carbonated beverages will continue to be a segment to watch. Beverage Marketing Corporation's report provides reliable historical, current and projected data as well as the category insight and perspective required to take advantage of opportunities for growth for those within, or competing against CSDs.

The bottom line: this is the most complete report on the carbonated soft drinks market in the United States available anywhere. It offers relevant take-aways not only to those in the CSD space, but to anyone with an interest in non-alcohol drinks or the overall industry as it provides necessary insight into the strengths, weaknesses, status and expectations for this key beverage category. CSDs continue to represent a significant part of the puzzle, holding the lion's share of stomach in the market, at least for the near term. Whether you are a CSD executive striving to improve performance and preserve market share or an emerging category hoping to further erode the category's share of stomach, this report provides invaluable information and insight.

1. THE U.S. CARBONATED SOFT DRINK MARKET

The National Soft Drink Market pg 1

  • Overview pg 1
  • Volume pg 1
  • Per Capita Consumption pg 2
  • Growth pg 3
  • Dollar Sales pg 4
  • Seasonality pg 4
  • Quarterly Growth Trends pg 5
  • Recent Trends in the CSD Market pg 5

The Regional Soft Drink Markets pg 13

  • Overview pg 13
  • Regional Per Capita Consumption pg 16

EXHIBITS

  • 1.1 U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2021 pg 18
  • 1.2 U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2021 pg 19
  • 1.3 U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2021 pg 20
  • 1.4 U.S. Carbonated Soft Drink Market Wholesale and Retail Dollars and Change 2000 – 2021 pg 21
  • 1.5 U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2016 pg 22
  • 1.6 U.S. Q1 2017 Estimated Volume, Share and Growth by Diet vs. Regular CSDs pg 23
  • 1.7 Regional Soft Drink Markets Volume 2011 – 2021 pg 24
  • 1.8 Regional Soft Drink Markets Share of Volume 2011 – 2021 pg 25
  • 1.9 Regional Soft Drink Markets Change in Volume 2012 – 2021 pg 26
  • 1.10 Regional Soft Drink Markets Compound Annual Growth 1996 – 2021 pg 27
  • 1.11 Regional Soft Drink Markets Per Capita Consumption 2011 – 2021 pg 28

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

National Packaged and Fountain Volume Trends pg 29

Regional Packaged Trends pg 31

Regional Fountain Trends pg 34

EXHIBITS

  • 2.12 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2021 pg 37
  • 2.13 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2021 pg 38
  • 2.14 Regional Soft Drink Packaged Volume 1985 – 2021 pg 39
  • 2.15 Regional Soft Drink Packaged Share 1985 – 2021 pg 40
  • 2.16 Regional Soft Drink Packaged Growth 1986 – 2021 pg 41
  • 2.17 Regional Soft Drink Fountain Gallonage 1985 – 2021 pg 42
  • 2.18 Regional Soft Drink Fountain Share 1985 – 2021 pg 43
  • 2.19 Regional Soft Drink Fountain Growth 1986 – 2021 pg 44

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

Regular and Diet Trends pg 45

  • Overview pg 45
  • Packaged CSDs pg 61
  • Fountain CSDs pg 62

Regional Soft Drink Trends pg 63

  • Packaged Regular CSDs pg 63
  • Packaged Diet CSDs pg 64

EXHIBITS

  • 3.20 U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2021 pg 66
  • 3.21 U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2021 pg 67
  • 3.22 U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2021 pg 68
  • 3.23 U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2021 pg 69
  • 3.24 U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2021 pg 70
  • 3.25 U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2021 pg 71
  • 3.26 Regional Packaged Soft Drink Market Regular Volume 1985 – 2021 pg 72
  • 3.27 Regional Packaged Soft Drink Market Regular Share 1985 – 2021 pg 73
  • 3.28 Regional Packaged Soft Drink Market Regular Growth 1986 – 2021 pg 74
  • 3.29 Regional Packaged Soft Drink Market Diet Volume 1985 – 2021 pg 75
  • 3.30 Regional Packaged Soft Drink Market Diet Share 1985 – 2021 pg 76
  • 3.31 Regional Packaged Soft Drink Market Diet Growth 1986 – 2021 pg 77

4. THE U.S. SOFT DRINK FLAVORS

National Flavor Trends pg 78

Regular Packaged Flavor Trends pg 82

Diet Packaged Flavor Trends pg 84

Regular Fountain Flavor Trends pg 86

Diet Fountain Flavor Trends pg 87

EXHIBITS

  • 4.32 U.S. Soft Drink Market Volume by Flavor 2011 – 2021 pg 88
  • 4.33 U.S. Soft Drink Market Share by Flavor 2011 – 2021 pg 89
  • 4.34 U.S. Soft Drink Market Growth by Flavor 2012 – 2021 pg 90
  • 4.35 U.S. Soft Drink Regular Packaged Volume by Flavor 2011 – 2021 pg 91
  • 4.36 U.S. Soft Drink Regular Packaged Share by Flavor 2011 – 2021 pg 92
  • 4.37 U.S. Soft Drink Regular Packaged Growth by Flavor 2012 – 2021 pg 93
  • 4.38 U.S. Soft Drink Diet Packaged Volume by Flavor 2011 – 2021 pg 94
  • 4.39 U.S. Soft Drink Diet Packaged Share by Flavor 2011 – 2021 pg 95
  • 4.40 U.S. Soft Drink Diet Packaged Growth by Flavor 2012 – 2021 pg 96
  • 4.41 U.S. Soft Drink Regular Fountain Volume by Flavor 2011 – 2021 pg 97
  • 4.42 U.S. Soft Drink Regular Fountain Share by Flavor 2011 – 2021 pg 98
  • 4.43 U.S. Soft Drink Regular Fountain Growth by Flavor 2012 – 2021 pg 99
  • 4.44 U.S. Soft Drink Diet Fountain Volume by Flavor 2011 – 2021 pg 100
  • 4.45 U.S. Soft Drink Diet Fountain Share by Flavor 2011 – 2021 pg 101
  • 4.46 U.S. Soft Drink Diet Fountain Growth by Flavor 2012 – 2021 pg 102

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

The Leading Companies pg 103

  • Overview pg 103

Coca–Cola Company

  • Overview pg 113
  • Marketing pg 120
  • Bottling System pg 155

PepsiCo, Inc.

  • Overview pg 161
  • Marketing pg 165
  • Bottling System pg 202

Dr Pepper Snapple Group, Inc.

  • Overview pg 208
  • Marketing pg 212
  • Bottling System pg 223

Cott Corporation

  • Overview pg 228
  • Marketing pg 238
  • International pg 242

National Beverage Corporation

  • Overview pg 246
  • Marketing pg 247

EXHIBITS

  • 5.47 The Leading Soft Drink Companies Gallonage 2011 – 2016 pg 250
  • 5.48 The Leading Soft Drink Companies Share 2011 – 2016 pg 251
  • 5.49 The Leading Soft Drink Companies Growth 2012 – 2016 pg 252
  • 5.50 Coca–Cola Company Gallonage by Brand 2011 – 2016 pg 253
  • 5.51 Coca–Cola Company Industry Share by Brand 2011 – 2016 pg 254
  • 5.52 Coca–Cola Company Annual Growth by Brand 2012 – 2016 pg 255
  • 5.53 PepsiCo, Inc. Gallonage by Brand 2011 – 2016 pg 256
  • 5.54 PepsiCo, Inc. Industry Share by Brand 2011 – 2016 pg 257
  • 5.55 PepsiCo, Inc. Annual Growth by Brand 2012 – 2016 pg 258
  • 5.56 Dr Pepper Snapple Group, Inc. Gallonage by Brand 2011 – 2016 pg 259
  • 5.57 Dr Pepper Snapple Group, Inc. Industry Share by Brand 2011 – 2016 pg 261
  • 5.58 Dr Pepper Snapple Group, Inc. Annual Growth by Brand 2012 – 2016 pg 263

6. THE LEADING SOFT DRINK BRANDS

The Top Twenty Soft Drink Brands pg 265

The Top Fifteen Diet Soft Drink Brands pg 268

Leading Soft Drink Brands by Flavor pg 270

  • Cola pg 270
  • Heavy Citrus pg 271
  • Pepper pg 272
  • Lemon–Lime pg 272
  • Orange/Flavor Lines pg 273
  • Root Beer pg 274

Leading Soft Drink Brands by Channel pg 276

EXHIBITS

  • 6.59 The Top 20 Soft Drink Brands Gallonage 2011 – 2016 pg 277
  • 6.60 The Top 20 Soft Drink Brands Share 2011 – 2016 pg 278
  • 6.61 The Top 20 Soft Drink Brands Growth 2012 – 2016 pg 279
  • 6.62 The Top 15 Diet Soft Drink Brands Volume 2011 – 2016 pg 280
  • 6.63 The Top 15 Diet Soft Drink Brands Share of Volume 2011 – 2016 pg 281
  • 6.64 The Top 15 Diet Soft Drink Brands Change in Volume 2012 – 2016 pg 282
  • 6.65 The Leading Soft Drink Flavor Brands Gallonage 2011 – 2016 pg 283
  • 6.66 The Leading Soft Drink Flavor Brands Category Share 2011 – 2016 pg 285
  • 6.67 The Leading Soft Drink Flavor Brands Volume Growth 2012 – 2016 pg 287
  • 6.68 Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2016 pg 289
  • 6.69 Leading Carbonated Soft Drink Trademarks by Retail Dollars in Grocery Stores 2016 pg 290

7. THE PREMIUM SOFT DRINK MARKET

Premium Soft Drinks pg 291

  • Overview pg 291
  • Leading Brands pg 292

EXHIBITS

  • 7.70 Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2011 – 2016 pg 303
  • 7.71 Leading Premium Soda Brands Share of Wholesale Dollar Sales 2011 – 2016 pg 304
  • 7.72 Leading Premium Soda Brands Change in Wholesale Dollar Sales 2012 – 2016 pg 305
  • 7.73 Leading Premium Soda Brands Volume 2011 – 2016 pg 306
  • 7.74 Leading Premium Soda Brands Share of Volume 2011 – 2016 pg 307
  • 7.75 Leading Premium Soda Brands Change in Volume 2012 – 2016 pg 308

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

Soft Drink Distribution Channels pg 309

  • Overview pg 309
  • Supermarkets pg 310
  • Mass Merchandisers pg 311
  • Foodservice pg 311
  • Vending pg 312
  • Convenience/Gas Stores pg 312

Vended Can, Bottle and Cup Volume pg 314

EXHIBITS

  • 8.76 U.S. Soft Drink Market Volume by Distribution Channels 2011 – 2021 pg 316
  • 8.77 U.S. Soft Drink Market Share by Distribution Channels 2011 – 2021 pg 317
  • 8.78 U.S. Soft Drink Market Growth by Distribution Channels 2012 – 2021 pg 318
  • 8.79 The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2011 – 2021 pg 319
  • 8.80 The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2011 – 2021 pg 320
  • 8.81 The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2012 – 2021 pg 321

9. U.S. SOFT DRINK INDUSTRY PRICING

Soft Drink Pricing pg 322

  • Overview pg 322
  • Consumer Prices pg 322
  • Producer Prices pg 324
  • Wholesale Prices pg 325

EXHIBITS

  • 9.82 Growth in Consumer Price Index Carbonated Drinks vs. All Items 1980 – 2016 pg 326
  • 9.83 Growth in Producer Price Index Soft Drinks vs. All Commodities 1980 – 2016 pg 327
  • 9.84 Average Wholesale Non–Discounted Price Per Packaged Case 1993 – 2016 pg 328
  • 9.85 Average Wholesale Non–Discounted Bulk Price Per Five–Gallon Transfer Tank 1993 – 2016 pg 329

10. PRIVATE LABEL SOFT DRINKS

Private Label Soft Drinks pg 330

EXHIBITS

  • 10.86 U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2021 pg 334
  • 10.87 U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2021 pg 335

11. U.S. SOFT DRINK PACKAGING

Soft Drink Packaging Trends pg 336

Soft Drink Volume by Container Size pg 340

EXHIBITS

  • 11.88 U.S. Soft Drink Packaged Volume by Type 1975 – 2021 pg 343
  • 11.89 U.S. Soft Drink Packaged Share by Type 1975 – 2021 pg 344
  • 11.90 U.S. Soft Drink Packaged Growth by Type 1985 – 2021 pg 345
  • 11.91 U.S. Soft Drink Packaged Volume by Size and Type 2011 – 2021 pg 346
  • 11.92 U.S. Soft Drink Packaged Share by Size and Type 2011 – 2021 pg 347
  • 11.93 U.S. Soft Drink Packaged Growth by Size and Type 2012 – 2021 pg 348

12. SOFT DRINK ADVERTISING EXPENDITURES

Advertising Expenditures of the Leading CSD Companies pg 349

  • Overview pg 349
  • Coca–Cola Company pg 354
  • PepsiCo, Inc. pg 355
  • Dr Pepper Snapple Group, Inc. pg 356

Advertising Expenditures of the Leading CSD Brands pg 357

Soft Drink Advertising by Medium pg 358

EXHIBITS

  • 12.94 The Leading Soft Drink Companies Estimated Advertising Expenditures 2011 – 2016 pg 360
  • 12.95 The Leading Soft Drink Companies Share of Advertising Expenditures 2011 – 2016 pg 361
  • 12.96 The Leading Soft Drink Companies Change in Advertising Expenditures 2012 – 2016 pg 362
  • 12.97 The Leading Soft Drink Companies Advertising Cents Per Gallon 2011 – 2016 pg 363
  • 12.98 Coca–Cola Company Estimated Advertising Expenditures by Brand 2011 – 2016 pg 364
  • 12.99 Coca–Cola Company Share of Advertising Expenditures by Brand 2011 – 2016 pg 365
  • 12.100 Coca–Cola Company Change in Advertising Expenditures by Brand 2012 – 2016 pg 366
  • 12.101 PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2011 – 2016 pg 367
  • 12.102 PepsiCo, Inc. Share of Advertising Expenditures by Brand 2011 – 2016 pg 368
  • 12.103 PepsiCo, Inc. Change in Advertising Expenditures by Brand 2012 – 2016 pg 369
  • 12.104 Dr Pepper Snapple Group, Inc. Estimated Advertising Expenditures by Brand 2011 – 2016 pg 370
  • 12.105 Dr Pepper Snapple Group, Inc. Share of Advertising Expenditures by Brand 2011 – 2016 pg 371
  • 12.106 Dr Pepper Snapple Group, Inc. Change in Advertising Expenditures by Brand 2012 – 2016 pg 372
  • 12.107 The Top 20 Soft Drink Brands by Advertising Expenditures 2011 – 2016 pg 373
  • 12.108 U.S. Soft Drink Market Expenditures by Media 2011 – 2016 pg 374
  • 12.109 U.S. Soft Drink Market Share of Expenditures by Media 2011 – 2016 pg 375
  • 12.110 U.S. Soft Drink Market Change in Expenditures by Media 2012 – 2016 pg 376

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

Adult Regular and Diet CSD Consumers pg 377

Adult Regular CSD Consumers pg 385

Adult Diet CSD Consumers pg 388

EXHIBITS

  • 13.111 Demographics of the Regular CSD Consumer 2016 pg 390
  • 13.112 Demographics of the Diet CSD Consumer 2016 pg 392
  • 13.113 Demographics of the Coca–Cola Consumer 2016 pg 394
  • 13.114 Demographics of the Pepsi–Cola Consumer 2016 pg 396
  • 13.115 Demographics of the Dr Pepper Consumer 2016 pg 398
  • 13.116 Demographics of the Mountain Dew Consumer 2016 pg 400
  • 13.117 Demographics of the Store Brand CSD Consumer 2016 pg 402
  • 13.118 Demographics of the Diet Coke Consumer 2016 pg 404
  • 13.119 Demographics of the Coca-Cola Zero Consumer 2016 pg 406
  • 13.120 Demographics of the Diet Pepsi Consumer 2016 pg 408
  • 13.121 Demographics of the Diet Dr Pepper Consumer 2016 pg 410
  • 13.122 Demographics of the Diet Mountain Dew Consumer 2016 pg 412

APPENDIX

A. U.S. Population by Region 1978 – 2016 pg 414

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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