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This comprehensive market research report on the number two beverage category (it was surpassed by bottled water in 2016) examines trends and top companies' strategies. It provides up-to-date statistics on leading brands, packaging, quarterly growth and channels of distribution. It also offers data on regional markets, pricing, demographics, advertising, five-year growth projections and more.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments as well as a detailed discussion of the leading CSD companies.

  • 2019 Edition - Published September 2019.
  • Data through 2018 and market projections through 2023.
  • More than 120 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
Carbonated Soft Drinks in the U.S. through 2023: Market Essentials
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Carbonated Soft Drinks in the U.S. through 2023: Market Essentials is the culmination of an extensive body of industry research conducted each year by Beverage Marketing Corporation. This report provides in-depth market data, shedding light on various aspects of the CSD market, enabling users to gain insight into this huge and multi-faceted industry and its challenges. Questions answered in this report include:

  • What are the growth prospects for regular and diet carbonated soft drinks (CSDs) in the United States?
  • How many gallons of CSDs did U.S. residents consume in 2018, and how did that differ from previous years? Which U.S. regions were strongest in fountain? Which geographic region held the strongest soft drink share in the packaged market?
  • Which CSD brands, flavors and segments grew in 2018 and which did not?
  • Which flavors and segments of the market will gain share by 2023?
  • How did developments in the premium soda market compare with those of traditional national brands and private label brands?
  • Which are the leading distribution points for CSDs and how have inter-channel market share figures changed in the past five years? What will the next five years likely bring in terms of distribution?
  • What are the prospects for a turnaround in CSDs by 2023?

This report features

The report provides essential information on category volume, retail dollar and wholesale dollar sales, and per capita consumption figures. BMC's research provides an in-depth look at the leading companies and brands in the category. Multiple facets of the CSD market, including regional data, volume by package type and fountain volume as well as volume by distribution channel and flavor type, are covered in this industry report.

Advertising expenditures are broken down by 18 media types and demographic data are included, along with statistics regarding the premium CSD and private label segments. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users of this data-driven market research report get a thorough understanding of all aspects of the CSD market including:

  • A look at the all-sales-channel-inclusive historical and current statistics of the CSD market.
  • Data comparing packaged versus fountain volume from both a national and regional standpoint.
  • Volume, share and growth of overall and packaged diet versus regular CSD marketplace.
  • Detailed sales statistics for the leading companies and brands. Coverage includes Coca-Cola Company, PepsiCo, Keurig Dr. Pepper, Refresco and National Beverage Corporation. Data include volume and growth and market share statistics for key companies and brands.
  • Flavor data, including drill-downs into diet and regular as well as packaged and fountain volume by flavor.
  • CSD volume by packaging type and distribution channel.
  • Advertising expenditures of the leading CSD companies and brands and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
  • An understanding of the share of volume sold through key on-and-off channel outlets.
  • Demographic profiles comparing consumers of key CSD brands and contrasting regular versus diet CSD users.
  • A look at premium-priced sub-segments and break-out of leading brands.
  • Data on branded vs. private label CSD segments.
  • Five-year projections for the carbonated soft drink market and its sub-segments. Includes compound annual growth rates (CAGRs) through 2023 for packaged vs. fountain CSDs, regular vs. diet, flavors including break-out by packaged/fountain and diet/regular, regional fountain and packaged volume, distribution channels, CSD volume by container type, as well as national brand vs. private label CSD volume.

As CSD marketers shift their strategies and innovate to meet challenges brought on by changing consumer trends, carbonated beverages will continue to be a segment to watch. Beverage Marketing Corporation's report provides the reliable historical, current and projected data required to take advantage of opportunities for growth for those within, or competing against, CSDs.

The bottom line: this is the most complete report on the carbonated soft drink market in the United States available anywhere. It offers relevant take-aways not only to those in the CSD space, but to anyone with an interest in non-alcohol drinks or the overall industry as it provides necessary insight into the strengths, weaknesses, status and expectations for this key beverage category. CSDs continue to represent a significant part of the puzzle, holding the lion's share of stomach in the market, at least for the near term. Whether you are a CSD executive striving to improve performance and preserve market share or an emerging category hoping to further erode the category's share of stomach, this report provides invaluable information.

EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • CSD Category Definitions slide 6

The U.S. Carbonated Soft Drink Market slide 7

  • Carbonated Soft Drinks Share of Multiple Beverage Market Retail Dollar Sales and Volume 2018 slide 8
  • CSDs in the Context of the Current Beverage Market slide 9
  • CSD Wholesale Dollar and Volume Growth 2012 – 2018 slide 10
  • CSD Growth Trend by Segment 2013 – 2018 slide 11
  • CSD Per Capita Consumption 1988 – 2018 slide 12
  • CSD Regional Shares 2018 slide 13

CSD Categories and Trends slide 14

  • Issues and Trends slide 15
  • Leading Carbonated Soft Drink Companies slide 16
  • Leading Carbonated Soft Drink Companies by Volume 2018 slide 18
  • Leading CSD Companies' Share of Volume 2013 and 2018 slide 19
  • Leading Carbonated Soft Drink Brands by Volume 2018 slide 20
  • Leading Brands' Share of CSD Volume 2013 and 2018 slide 21
  • Leading Cola Brands by Volume 2018 slide 22
  • Leading Brands' Share of Cola Volume 2013 and 2018 slide 23
  • Flavored CSD Categories by Volume 2018 slide 24
  • CSD Volume: Flavored Segments vs. Cola 2013 and 2018 slide 25
  • Regular and Diet CSD Volume 2018 slide 26
  • Share of CSD Volume: Regular vs. Diet 2013 & 2018 slide 27
  • CSD Distribution Channels by Volume 2018 slide 28
  • Share of CSD Volume by Distribution Channel 2013 and 2018 slide 29
  • CSD Volume by Packaging Type vs. Fountain 2018 slide 30
  • Share of CSD Volume by Packaging Type (vs. Fountain) 2013 and 2018 slide 31
  • Branded and Private Label CSD Volume 2018 slide 32
  • Share of CSD Volume: Branded vs. Private Label 2013 and 2018 slide 33

Outlook and Future slide 34

  • Projected CSD Wholesale Dollar and Volume Compound Annual Growth 1998 – 2023 slide 35
  • Projected Packaged and Fountain CSD Volume Shares 2018 and 2023 slide 36
  • Projected Regular and Diet CSD Volume Shares 2018 and 2023 slide 37
  • Projected CSD Volume by Flavor 2018 and 2023 slide 38
  • CSD Distribution Channels by Volume and Share 2018 – 2023 slide 39
  • Projected CSD Volume Share by Distribution Channel 2018 and 2023 slide 40
  • CSD Volume by Packaging Type vs. Fountain 2018 – 2023 slide 41
  • Projected CSD Volume Share by Packaging Type (vs. Fountain) 2018 and 2023 slide 42

LEADING COMPANY PROFILES

The Leading Soft Drink Companies and Their Strategies

Coca-Cola Company

  • Overview pg 1
  • Marketing pg 7
  • Bottling System pg 36

Pepsico, Inc.

  • Overview pg 43
  • Marketing pg 47
  • Bottling System pg 83

Keurig Dr Pepper Inc.

  • Overview pg 90
  • Marketing pg 94
  • Bottling System pg 104

Refresco Group N.V.

  • Overview pg 110
  • Marketing pg 115
  • International pg 118

National Beverage Corporation

  • Overview pg 122
  • Marketing pg 123

EXHIBITS

1. THE U.S. CARBONATED SOFT DRINK MARKET

  • 1.1 U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2023
  • 1.2 U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2023
  • 1.3 U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2023
  • 1.4 U.S. Carbonated Soft Drink Market Wholesale, Retail Dollars and Change 2000 – 2023
  • 1.5 U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2018
  • 1.6 U.S. Q1, Q2 and First Half 2019 Estimated Volume, Share and Growth by Diet vs. Regular CSDs
  • 1.7 Regional Soft Drink Markets Gallonage/Case Volume 2013 – 2023
  • 1.8 Regional Soft Drink Markets Gallonage/Case Share 2013 – 2023
  • 1.9 Regional Soft Drink Markets Gallonage/Case Growth 2014 – 2023
  • 1.10 Regional Soft Drink Markets Compound Annual Growth Rate 2003 – 2023
  • 1.11 Regional Soft Drink Markets Per Capita Consumption 2013 – 2023

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

  • 2.12 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2023
  • 2.13 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2023
  • 2.14 Regional Soft Drink Packaged Volume 1985 – 2023
  • 2.15 Regional Soft Drink Packaged Share 1985 – 2023
  • 2.16 Regional Soft Drink Packaged Growth 1986 – 2023
  • 2.17 Regional Soft Drink Fountain Gallonage 1985 – 2023
  • 2.18 Regional Soft Drink Fountain Share 1985 – 2023
  • 2.19 Regional Soft Drink Fountain Growth 1986 – 2023

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

  • 3.20 U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2023
  • 3.21 U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2023
  • 3.22 U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2023
  • 3.23 U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2023
  • 3.24 U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2023
  • 3.25 U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2023
  • 3.26 Regional Packaged Soft Drink Market Regular Volume 1985 – 2023
  • 3.27 Regional Packaged Soft Drink Market Regular Share 1985 – 2023
  • 3.28 Regional Packaged Soft Drink Market Regular Volume Growth 1986 – 2023
  • 3.29 Regional Packaged Soft Drink Market Diet Volume 1985 – 2023
  • 3.30 Regional Packaged Soft Drink Market Diet Share 1985 – 2023
  • 3.31 Regional Packaged Soft Drink Market Diet Volume Growth 1986 – 2023

4. THE U.S. SOFT DRINK FLAVORS

  • 4.32 U.S. Soft Drink Market Volume by Flavor 2013 – 2023
  • 4.33 U.S. Soft Drink Market Share by Flavor 2013 – 2023
  • 4.34 U.S. Soft Drink Market Growth by Flavor 2014 – 2023
  • 4.35 U.S. Soft Drink Regular Packaged Volume by Flavor 2013 – 2023
  • 4.36 U.S. Soft Drink Regular Packaged Share by Flavor 2013 – 2023
  • 4.37 U.S. Soft Drink Regular Packaged Growth by Flavor 2014 – 2023
  • 4.38 U.S. Soft Drink Diet Packaged Volume by Flavor 2013 – 2023
  • 4.39 U.S. Soft Drink Diet Packaged Share by Flavor 2013 – 2023
  • 4.40 U.S. Soft Drink Diet Packaged Growth by Flavor 2014 – 2023
  • 4.41 U.S. Soft Drink Regular Fountain Volume by Flavor 2013 – 2023
  • 4.42 U.S. Soft Drink Regular Fountain Share by Flavor 2013 – 2023
  • 4.43 U.S. Soft Drink Regular Fountain Growth by Flavor 2014 – 2023
  • 4.44 U.S. Soft Drink Diet Fountain Volume by Flavor 2013 – 2023
  • 4.45 U.S. Soft Drink Diet Fountain Share by Flavor 2013 – 2023
  • 4.46 U.S. Soft Drink Diet Fountain Growth by Flavor 2014 – 2023

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

  • 5.47 The Leading Soft Drink Companies Volume 2013 – 2018
  • 5.48 The Leading Soft Drink Companies Share of Volume 2013 – 2018
  • 5.49 The Leading Soft Drink Companies Change in Volume 2014 – 2018
  • 5.50 Coca-Cola Company Volume by Brand 2013 – 2018
  • 5.51 Coca-Cola Company Share of Volume by Brand 2013 – 2018
  • 5.52 Coca-Cola Company Change in Volume by Brand 2014 – 2018
  • 5.53 PepsiCo, Inc. Volume by Brand 2013 – 2018
  • 5.54 PepsiCo, Inc. Share of Volume by Brand 2013 – 2018
  • 5.55 PepsiCo, Inc. Change in Volume by Brand 2014 – 2018
  • 5.56 Keurig Dr Pepper Volume by Brand 2013 – 2018
  • 5.57 Keurig Dr Pepper Share of Volume by Brand 2013 – 2018
  • 5.58 Keurig Dr Pepper Change in Volume by Brand 2014 – 2018

6. THE LEADING SOFT DRINK BRANDS

  • 6.59 The Leading Soft Drink Brands Volume 2013 – 2018
  • 6.60 The Leading Soft Drink Brands Share of Volume 2013 – 2018
  • 6.61 The Leading Soft Drink Brands Change in Volume 2014 – 2018
  • 6.62 The Top 15 Diet Soft Drink Brands Volume 2013 – 2018
  • 6.63 The Top 15 Diet Soft Drink Brands Share of Volume 2013 – 2018
  • 6.64 The Top 15 Diet Soft Drink Brands Change in Volume 2014 – 2018
  • 6.65 The Leading Soft Drink Flavor Brands Volume 2013 – 2018
  • 6.66 The Leading Soft Drink Flavor Brands Share of Volume 2013 – 2018
  • 6.67 The Leading Soft Drink Flavor Brands Change in Volume 2014 – 2018
  • 6.68 Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2018
  • 6.69 Leading Carbonated Soft Drink Trademarks by Retail Dollars in Grocery Stores 2018

7. THE PREMIUM SOFT DRINK MARKET

  • 7.70 Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2013 – 2018
  • 7.71 Leading Premium Soda Brands Share of Wholesale Dollar Sales 2013 – 2018
  • 7.72 Leading Premium Soda Brands Change in Wholesale Dollar Sales 2014 – 2018
  • 7.73 Leading Premium Soda Brands Estimated Volume 2013 – 2018
  • 7.74 Leading Premium Soda Brands Share of Volume 2013 – 2018
  • 7.75 Leading Premium Soda Brands Change in Volume 2014 – 2018

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

  • 8.76 Carbonated Soft Drinks Volume by Distribution Channel 2013 – 2023
  • 8.77 Carbonated Soft Drinks Share by Distribution Channel 2013 – 2023
  • 8.78 Carbonated Soft Drinks Growth by Distribution Channel 2014 – 2023
  • 8.79 The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2013 – 2023
  • 8.80 The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2013 – 2023
  • 8.81 The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2014 – 2023

9. U.S. SOFT DRINK INDUSTRY PRICING

  • 9.82 Growth in Consumer Price Index All Items vs. Carbonated Soft Drinks 1979 – 2018
  • 9.83 Growth in Producer Price Index All Commodities vs. Soft Drinks 1979 – 2018
  • 9.84 Average Wholesale Non-Discounted Price Per Packaged Case 1993 – 2018
  • 9.85 Average Wholesale Non-Discounted Bulk Price Per Five-Gallon Transfer Tank 1993 – 2018

10. PRIVATE LABEL SOFT DRINKS

  • 10.86 U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2023
  • 10.87 U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2023

11. U.S. SOFT DRINK PACKAGING

  • 11.88 U.S. Soft Drink Packaged Volume by Type 1975 – 2023
  • 11.89 U.S. Soft Drink Packaged Share by Type 1975 – 2023
  • 11.90 U.S. Soft Drink Packaged Annual Growth by Type 1985 – 2023
  • 11.91 Carbonated Soft Drink Packaging Volume by Size and Type 2013 – 2023
  • 11.92 Carbonated Soft Drink Packaging Share of Volume by Size and Type 2013 – 2023
  • 11.93 Carbonated Soft Drink Packaging Change in Volume by Size and Type 2014 – 2023

12. SOFT DRINK ADVERTISING EXPENDITURES

  • 12.94 The Leading Soft Drink Companies Estimated Advertising Expenditures 2013 – 2018
  • 12.95 The Leading Soft Drink Companies Estimated Share of Advertising Expenditures 2013 – 2018
  • 12.96 The Leading Soft Drink Companies Advertising Expenditures Annual Growth 2014 – 2018
  • 12.97 The Leading Soft Drink Companies Advertising Cents Per Gallon 2013 – 2018
  • 12.98 Coca-Cola Company Estimated Advertising Expenditures by Brand 2013 – 2018
  • 12.99 Coca-Cola Company Share of Advertising Expenditures by Brand 2013 – 2018
  • 12.100 Coca-Cola Company Change in Advertising Expenditures by Brand 2014 – 2018
  • 12.101 PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2013 – 2018
  • 12.102 PepsiCo, Inc. Share of Advertising Expenditures by Brand 2013 – 2018
  • 12.103 PepsiCo, Inc. Change in Advertising Expenditures by Brand 2014 – 2018
  • 12.104 Keurig Dr Pepper Estimated Advertising Expenditures by Brand 2013 – 2018
  • 12.105 Keurig Dr Pepper Share of Advertising Expenditures by Brand 2013 – 2018
  • 12.106 Keurig Dr Pepper Change in Advertising Expenditures by Brand 2014 – 2018
  • 12.107 The Top Twenty Soft Drink Brands by Advertising Expenditures 2013 – 2018
  • 12.108 U.S. Soft Drink Market Expenditures by Media 2013 – 2018
  • 12.109 U.S. Soft Drink Market Share of Expenditures by Media 2013 – 2018
  • 12.110 U.S. Soft Drink Market Change in Expenditures by Media 2014 – 2018

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

  • 13.111 Demographics of the Regular CSD Consumer 2018
  • 13.112 Demographics of the Diet CSD Consumer 2018
  • 13.113 Demographics of the Coca-Cola Consumer 2018
  • 13.114 Demographics of the Pepsi-Cola Consumer 2018
  • 13.115 Demographics of the Dr Pepper Consumer 2018
  • 13.116 Demographics of the Mountain Dew Consumer 2018
  • 13.117 Demographics of the Store Brand Regular CSD Consumer 2018
  • 13.118 Demographics of the Diet Coke Consumer 2018
  • 13.119 Demographics of the Coca-Cola Zero Consumer 2018
  • 13.120 Demographics of the Diet Pepsi Consumer 2018
  • 13.121 Demographics of the Diet Dr Pepper Consumer 2018
  • 13.122 Demographics of the Diet Mountain Dew Consumer 2018

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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