Get the facts and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report looks at the market disruption caused by the novel coronavirus pandemic, profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.
New in 2020: Expanded coverage of the high-end energy drink segment. Discussion of the impact of Covid-19.
- 2020 Edition - Published October 2020.
- Data through 2019 and market projections through 2024.
- 150+ pages with extensive text analysis, graphs, charts and 40+ tables.
- Immediate download, PDF, Word and Excel formats report, 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
1. THE U.S. ENERGY DRINK MARKET
The Energy Drink Market pg 1
- Overview pg 1
- Volume and Dollars pg 3
- Per Capita Consumption pg 5
- Growth pg 6
- Quarterly Growth Trends pg 7
- Seasonality pg 8
- Recent Issues pg 8
EXHIBITS
- 1.1 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2024 pg 11
- 1.2 U.S. Energy Drink Market Per Capita Consumption 1997 – 2024 pg 12
- 1.3 U.S. Energy Drink Market Compound Annual Growth 2002 – 2024 pg 13
- 1.4 U.S. Energy Drink Market Volume and Growth by Quarter 2019 – 2020 pg 14
- 1.5 U.S. Energy Drink Market Wholesale Dollars and Growth by Quarter 2019 – 2020 pg 15
- 1.6 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2019 pg 16
- 1.7 U.S. Energy Drink Market Volume Comparisons Between Pre-Covid 19 and Post-Covid 19 2020 – 2024 pg 17
- 1.8 U.S. Energy Drink Market Wholesale Dollar Comparisons Between Pre-Covid 19 and Post-Covid 19 2020 – 2024 pg 18
- 1.9 U.S. Energy Drink Market Retail Dollar Comparisons Between Pre-Covid 19 and Post-Covid 19 2020 – 2024 pg 19
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets pg 20
- Overview pg 20
- The West pg 21
- The South pg 21
- The Midwest pg 21
- The Northeast pg 22
- Per Capita Consumption pg 22
EXHIBITS
- 2.10 The Regional Energy Drink Markets Estimated Case Volume 2014 – 2024 pg 23
- 2.11 The Regional Energy Drink Markets Case Volume Share 2014 – 2024 pg 24
- 2.12 The Regional Energy Drink Markets Case Volume Growth 2015 – 2024 pg 25
- 2.13 The Regional Energy Drink Markets Per Capita Consumption 2014 – 2024 pg 26
3. REDUCED CALORIE AND REGULAR ENERGY DRINKS
Regular and Low-Calorie Energy Drinks pg 27
EXHIBITS
- 3.14 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2024 pg 29
- 3.15 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2024 pg 30
- 3.16 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2024 pg 31
- 3.17 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2024 pg 32
4. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels pg 33
- Overview pg 33
- Convenience and Gas Stores pg 34
- Supermarkets pg 34
- Foodservice pg 36
- Mass Merchandisers pg 36
- Drug Stores pg 37
- Others pg 37
EXHIBITS
- 4.18 U.S. Energy Drink Market Volume by Distribution Channel 2014 – 2024 pg 38
- 4.19 U.S. Energy Drink Market Share of Volume by Distribution Channel 2014 – 2024 pg 39
- 4.20 U.S. Energy Drink Market Change in Volume by Distribution Channel 2015 – 2024 pg 40
5. ENERGY DRINK PACKAGING
Energy Drink Packaging pg 41
EXHIBITS
- 5.21 Energy Drink Packaging Volume by Size 1997 – 2024 pg 45
- 5.22 Energy Drink Packaging Share of Volume by Size 1997 – 2024 pg 46
- 5.23 Energy Drink Packaging Change in Volume by Size 1998 – 2024 pg 47
- 5.24 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2024 pg 48
- 5.25 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2024 pg 49
- 5.26 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2024 pg 50
6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies pg 51
Red Bull pg 54
Monster Beverage Corporation pg 71
Vital Pharmaceuticals, Inc. pg 88
PepsiCo, Inc. – Rockstar and Amp pg 90
National Beverage Corporation pg 101
Nutrabolt pg 102
Celsius Holdings pg 104
Ferolito, Vultaggio & Sons pg 108
Keurig Dr Pepper pg 109
Anheuser-Busch InBev pg 110
Crunk!!! Energy Drink pg 112
Energy Drink Retail Price Per Case pg 113
EXHIBITS
- 6.27 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 114
- 6.28 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 115
- 6.29 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 116
- 6.30 Leading Energy Drink Brands Volume 2014 – 2019 pg 117
- 6.31 Leading Energy Drink Brands Share of Volume 2014 – 2019 pg 118
- 6.32 Leading Energy Drink Brands Change in Volume 2015 – 2019 pg 119
- 6.33 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2016 – 2019 pg 120
- 6.34 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2016 – 2019 pg 121
7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS
Energy Shots pg 122
Healthy Energy pg 126
High-End Energy pg 129
EXHIBITS
- 7.35 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2024 pg 131
- 7.36 Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 132
- 7.37 Leading Energy Shot Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 133
- 7.38 Leading Energy Shot Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 134
- 7.39 U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2005 – 2024 pg 135
- 7.40 U.S. Organic Energy Drink Market Per Capita Consumption 2005 – 2024 pg 136
- 7.41 Leading High-End Energy Drink Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 137
- 7.42 Leading High-End Energy Drink Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 138
- 7.43 Leading High-End Energy Drink Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 139
- 7.44 Leading High-End Energy Drink Brands Estimated Volume 2014 – 2019 pg 140
- 7.45 Leading High-End Energy Drink Brands Share of Volume 2014 – 2019 pg 141
- 7.46 Leading High-End Energy Drink Brands Change in Volume 2015 – 2019 pg 142
8. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures pg 143
- Overview pg 143
- Expenditures by Medium pg 147
EXHIBITS
- 8.47 Leading Energy Drink Brands Advertising Expenditures 2014 – 2019 pg 149
- 8.48 Leading Energy Drink Brands Share of Advertising Expenditures 2014 – 2019 pg 150
- 8.49 Leading Energy Drink Brands Change in Advertising Expenditures 2015 – 2019 pg 151
- 8.50 Energy Drink Advertising Expenditures by Media 2014 – 2019 pg 152
- 8.51 Energy Drink Share of Advertising Expenditures by Media 2014 – 2019 pg 153
- 8.52 Energy Drink Change in Advertising Expenditures by Media 2015 – 2019 pg 154
9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer pg 155
- Overview pg 155
- Comparative Demographics of Energy Drink Brands pg 159
- Comparative Demographics of Energy Drinks versus Energy Shots pg 162
EXHIBITS
- 9.53 Demographics of the Energy Drink Consumer 2019 pg 165
- 9.54 Demographics of the Red Bull Consumer 2019 pg 167
- 9.55 Demographics of the Monster Consumer 2019 pg 169
- 9.56 Demographics of the Rockstar Consumer 2019 pg 171
- 9.57 Demographics of the 5-Hour Energy Consumer 2019 pg 173
10. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies pg 175