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Get the facts and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.

  • 2018 Edition - Published November 2018.
  • Data through 2017 and market projections through 2022.
  • 150+ pages with extensive text analysis, graphs, charts and 40+ tables.
  • Immediate download, PDF and Word format report, 3-user access.
  • Quarterly category and sub-category updates ((for 3 quarters) delivered via select access to BMC’s DrinkTell database)
Energy Drinks in the U.S. through 2022
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Energy Drinks in the U.S. through 2022 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this in-depth research study include:

  • What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
  • What are the latest developments in the packaging mix for energy drinks?
  • Which regions have the strongest markets?
  • What percentage of volume is full- versus low-calorie?
  • How have brand rankings changed recently?
  • Who are the smaller players and what are they doing to differentiate themselves?
  • What are the growth prospects for the energy drink category?
  • What is happening in the energy shot and healthy energy (including organic) sub-segments?
  • What slice of the U.S. market share will slim cans command by 2022? How will that compare with the share held by 16-ounce (and larger)?
  • How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This energy drinks report features

This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces impacting current and anticipated growth through 2022. This industry report provides sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. It also shares statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options.

  • Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
  • Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2022.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Rockstar, PepsiCo (Amp and Kickstart), National Beverage (Rip It), HiBall and others.
  • Analysis of regular vs. reduced calorie energy drink trends.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • A detailed analysis of packaging, analyzing volume and share by package size.
  • Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.
  • Five-year projections for the market and its packaging mix through 2022.
  • A directory of the leading energy drink companies in the U.S.

1. THE U.S. ENERGY DRINK MARKET

The Energy Drink Market pg 1

  • Overview pg 1
  • Volume and Dollars pg 3
  • Per Capita Consumption pg 5
  • Growth pg 6
  • Quarterly Growth Trends pg 7
  • Seasonality pg 7
  • Recent Issues pg 8

EXHIBITS

  • 1.1 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2022 pg 11
  • 1.2 U.S. Energy Drink Market Per Capita Consumption 1997 – 2022 pg 12
  • 1.3 U.S. Energy Drink Market Compound Annual Growth 2002 – 2022 pg 13
  • 1.4 U.S. Energy Drink Market Volume and Growth by Quarter 2017 – 2018 pg 14
  • 1.5 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2017 pg 15

2. ENERGY DRINK REGIONAL MARKETS

Regional Energy Drink Markets pg 16

  • Overview pg 16
  • The West pg 17
  • The South pg 17
  • The Midwest pg 17
  • The Northeast pg 18
  • Per Capita Consumption pg 18

EXHIBITS

  • 2.6 The Regional Energy Drink Markets Estimated Case Volume 2012 – 2022 pg 19
  • 2.7 The Regional Energy Drink Markets Case Volume Share 2012 – 2022 pg 20
  • 2.8 The Regional Energy Drink Markets Case Volume Growth 2013 – 2022 pg 21
  • 2.9 The Regional Energy Drink Markets Per Capita Consumption 2012 – 2022 pg 22

3. REDUCED CALORIE AND REGULAR ENERGY DRINKS

Regular and Low-Calorie Energy Drinks pg 23

EXHIBITS

  • 3.10 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2022 pg 25
  • 3.11 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2022 pg 26
  • 3.12 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2022 pg 27
  • 3.13 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2022 pg 28

4. ENERGY DRINK DISTRIBUTION CHANNELS

Energy Drink Distribution Channels pg 29

  • Overview pg 29
  • Convenience and Gas Stores pg 30
  • Supermarkets pg 31
  • Foodservice pg 31
  • Mass Merchandisers pg 32
  • Drug Stores pg 33
  • Others pg 33

EXHIBITS

  • 4.14 U.S. Energy Drink Market Volume by Distribution Channel 2012 – 2022 pg 35
  • 4.15 U.S. Energy Drink Market Share of Volume by Distribution Channel 2012 – 2022 pg 36
  • 4.16 U.S. Energy Drink Market Change in Volume by Distribution Channel 2013 – 2022 pg 37

5. ENERGY DRINK PACKAGING

Energy Drink Packaging pg 38

EXHIBITS

  • 5.17 Energy Drink Packaging Volume by Size 1997 – 2022 pg 42
  • 5.18 Energy Drink Packaging Share of Volume by Size 1997 – 2022 pg 43
  • 5.19 Energy Drink Packaging Change in Volume by Size 1998 – 2022 pg 44
  • 5.20 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2022 pg 45
  • 5.21 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2022 pg 46
  • 5.22 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2022 pg 47

6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS

The Leading Companies pg 48

Red Bull pg 50

Monster Beverage Corporation pg 66

Rockstar, Inc. pg 83

PepsiCo, Inc. pg 88

National Beverage Corporation pg 94

Ferolito, Vultaggio & Sons pg 95

Dr Pepper Snapple Group pg 96

HiBall Inc. pg 97

Crunk!!! Energy Drink pg 99

Energy Drink Retail Price Per Case pg 100

EXHIBITS

  • 6.23 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2012 – 2017 pg 101
  • 6.24 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2012 – 2017 pg 102
  • 6.25 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2013 – 2017 pg 103
  • 6.26 Leading Energy Drink Brands Volume 2012 – 2017 pg 104
  • 6.27 Leading Energy Drink Brands Share of Volume 2012 – 2017 pg 105
  • 6.28 Leading Energy Drink Brands Change in Volume 2013 – 2017 pg 106
  • 6.29 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2014 – 2017 pg 107
  • 6.30 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2014 – 2017 pg 108

7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS

Energy Shots pg 109

Healthy Energy pg 113

EXHIBITS

  • 7.31 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2022 pg 120
  • 7.32 Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2012 – 2017 pg 121
  • 7.33 Leading Energy Shot Brands Share of Wholesale Dollar Sales 2012 – 2017 pg 122
  • 7.34 Leading Energy Shot Brands Change in Wholesale Dollar Sales 2013 – 2017 pg 123
  • 7.35 U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2005 – 2022 pg 124
  • 7.36 U.S. Organic Energy Drink Market Per Capita Consumption 2005 – 2022 pg 125

8. ENERGY DRINK ADVERTISING EXPENDITURES

Energy Drink Advertising Expenditures pg 126

  • Overview pg 126
  • Expenditures by Medium pg 130

EXHIBITS

  • 8.37 Leading Energy Drink Brands Advertising Expenditures 2012 – 2017 pg 132
  • 8.38 Leading Energy Drink Brands Share of Advertising Expenditures 2012 – 2017 pg 133
  • 8.39 Leading Energy Drink Brands Change in Advertising Expenditures 2013 – 2017 pg 134
  • 8.40 Energy Drink Advertising Expenditures by Media 2012 – 2017 pg 135
  • 8.41 Energy Drink Share of Advertising Expenditures by Media 2012 – 2017 pg 136
  • 8.42 Energy Drink Change in Advertising Expenditures by Media 2013 – 2017 pg 137

9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER

Demographics of the Energy Drink Consumer pg 138

  • Overview pg 138
  • Comparative Demographics of Energy Drink Brands pg 142
  • Comparative Demographics of Energy Drinks versus Energy Shots pg 145

EXHIBITS

  • 9.43 Demographics of the Energy Drink Consumer 2017 pg 148
  • 9.44 Demographics of the Red Bull Consumer 2017 pg 150
  • 9.45 Demographics of the Monster Consumer 2017 pg 152
  • 9.46 Demographics of the Rockstar Consumer 2017 pg 154
  • 9.47 Demographics of the 5-Hour Energy Consumer 2017 pg 156

10. DIRECTORY OF ENERGY DRINK COMPANIES

Energy Drink Companies pg 158

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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