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Get the facts and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report from Beverage Marketing Corporation looks at the market disruption caused by the novel coronavirus pandemic, profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.

  • 2021 Edition - Published November 2021.
  • Data through 2020 and market projections through 2025.
  • 150+ pages with extensive text analysis, graphs, charts and 40+ tables.
  • Immediate download, PDF, Word and Excel formats report, 3-user access.
Energy Drinks in the U.S. through 2025
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Energy Drinks in the U.S. through 2025 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this in-depth research study include:

  • What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
  • What are the latest developments in the packaging mix for energy drinks?
  • Which regions have the strongest markets?
  • Is "diet" a priority for consumers? What percentage of volume is full- versus low-calorie?
  • How have brand rankings changed recently?
  • How have smaller players revitalized the segment lately and what are they doing to differentiate themselves?
  • What are the growth prospects for the energy drink category?
  • What is happening in the energy shot and healthy energy (including organic) sub-segments?
  • What slice of the U.S. market share will slim cans command by 2025? How will that compare with the share held by 16-ounce (and larger)?
  • How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This energy drinks report features

This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces impacting current and anticipated growth through 2025. This industry report provides sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. It also shares statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options.

  • Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
  • Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2025.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Vital Pharmaceuticals (VPX), Nutrabolt (C4), PepsiCo (Rockstar, Amp and Kickstart), National Beverage (Rip It), Celsius Holdings, Anheuser-Busch (HiBall) and others.
  • Analysis of regular vs. reduced calorie energy drink trends.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • A detailed analysis of packaging, analyzing volume and share by package size.
  • Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.
  • Five-year projections for the market and its packaging mix through 2025.
  • A directory of the leading energy drink companies in the United States.

1. THE U.S. ENERGY DRINK MARKET

The Energy Drink Market pg 1

  • Overview pg 1
  • Volume and Dollars pg 3
  • Per Capita Consumption pg 5
  • Growth pg 6
  • Quarterly Growth Trends pg 7
  • Seasonality pg 8
  • Recent Issues pg 8

EXHIBITS

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2018 – 2025 pg 11
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2018 – 2025 pg 12
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2019 – 2025 pg 13
  • 1.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2018 – 2025 pg 14
  • 1.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2018 – 2025 pg 15
  • 1.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2019 – 2025 pg 16
  • 1.7 New Age Beverage Market Segments Estimated Volume 2018 – 2025 pg 17
  • 1.8 New Age Beverage Market Segments Share of Volume 2018 – 2025 pg 18
  • 1.9 New Age Beverage Market Segments Change in Volume 2019 – 2025 pg 19
  • 1.10 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2025 pg 20
  • 1.11 U.S. Energy Drink Market Per Capita Consumption 1997 – 2025 pg 21
  • 1.12 U.S. Energy Drink Market Compound Annual Growth 2002 – 2025 pg 22
  • 1.13 U.S. Energy Drink Market Volume and Growth by Quarter 2020 – 2021 pg 23
  • 1.14 U.S. Energy Drink Market Wholesale Dollars and Growth by Quarter 2020 – 2021 pg 24
  • 1.15 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2020 pg 25
  • 1.16 U.S. Energy Drink Market Volume Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 – 2025 pg 26
  • 1.17 U.S. Energy Drink Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 – 2025 pg 27
  • 1.18 U.S. Energy Drink Market Retail Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 – 2025 pg 28

2. ENERGY DRINK REGIONAL MARKETS

Regional Energy Drink Markets pg 29

  • Overview pg 29
  • The West pg 30
  • The South pg 30
  • The Midwest pg 30
  • The Northeast pg 31
  • Per Capita Consumption pg 31

EXHIBITS

  • 2.19 The Regional Energy Drink Markets Estimated Case Volume 2015 – 2025 pg 32
  • 2.20 The Regional Energy Drink Markets Case Volume Share 2015 – 2025 pg 33/li>
  • 2.21 The Regional Energy Drink Markets Case Volume Growth 2016 – 2025 pg 34/li>
  • 2.22 The Regional Energy Drink Markets Per Capita Consumption 2015 – 2025 pg 35/li>

3. REDUCED CALORIE AND REGULAR ENERGY DRINKS

Regular and Low-Calorie Energy Drinks pg 36

EXHIBITS

  • 3.23 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2025 pg 38
  • 3.24 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2025 pg 39
  • 3.25 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2025 pg 40
  • 3.26 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2025 pg 41

4. ENERGY DRINK DISTRIBUTION CHANNELS

Energy Drink Distribution Channels pg 42

  • Overview pg 42
  • Convenience and Gas Stores pg 43
  • Supermarkets pg 43
  • Foodservice pg 45
  • Mass Merchandisers pg 45
  • Drug Stores pg 46
  • Others pg 46

EXHIBITS

  • 4.27 U.S. Energy Drink Market Volume by Distribution Channel 2015 – 2025 pg 47
  • 4.28 U.S. Energy Drink Market Share of Volume by Distribution Channel 2015 – 2025 pg 48
  • 4.29 U.S. Energy Drink Market Change in Volume by Distribution Channel 2016 – 2025 pg 49

5. ENERGY DRINK PACKAGING

Energy Drink Packaging pg 50

Exhibits

  • 5.30 Energy Drink Packaging Volume by Size 1997 – 2025 pg 54
  • 5.31 Energy Drink Packaging Share of Volume by Size 1997 – 2025 pg 55
  • 5.32 Energy Drink Packaging Change in Volume by Size 1998 – 2025 pg 56
  • 5.33 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2025 pg 57
  • 5.34 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2025 pg 58
  • 5.35 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2025 pg 59

 

6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS

The Leading Companies pg 60

Red Bull pg 63

Monster Beverage Corporation pg 80

Vital Pharmaceuticals, Inc. pg 97

PepsiCo, Inc. – Rockstar and Amp pg 99

National Beverage Corporation pg 110

Nutrabolt pg 111

Celsius Holdings pg 113

Ferolito, Vultaggio & Sons pg 117

Keurig Dr Pepper pg 118

Anheuser-Busch InBev pg 119

Crunk!!! Energy Drink pg 121

Energy Drink Retail Price Per Case pg 122

EXHIBITS

  • 6.36 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2015 – 2021 pg 123
  • 6.37 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2015 – 2021 pg 124
  • 6.38 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2016 – 2021 pg 125
  • 6.39 Leading Energy Drink Brands Volume 2015 – 2021 pg 126
  • 6.40 Leading Energy Drink Brands Share of Volume 2015 – 2021 pg 127
  • 6.41 Leading Energy Drink Brands Change in Volume 2016 – 2021 pg 128
  • 6.42 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2017 – 2021 pg 129
  • 6.43 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2017 – 2021 pg 130

7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS

Energy Shots pg 131

Healthy Energy pg 134

High-End Energy pg 136

EXHIBITS

  • 7.44 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2025 pg 138
  • 7.45 Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2015 – 2021 pg 139
  • 7.46 Leading Energy Shot Brands Share of Wholesale Dollar Sales 2015 – 2021 pg 140
  • 7.47 Leading Energy Shot Brands Change in Wholesale Dollar Sales 2016 – 2021 pg 141
  • 7.48 U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2005 – 2025 pg 142
  • 7.49 U.S. Organic Energy Drink Market Per Capita Consumption 2005 – 2025 pg 143
  • 7.50 Leading High-End Energy Drink Brands Estimated Wholesale Dollar Sales 2015 – 2021 pg 144
  • 7.51 Leading High-End Energy Drink Brands Share of Wholesale Dollar Sales 2015 – 2021 pg 145
  • 7.52 Leading High-End Energy Drink Brands Change in Wholesale Dollar Sales 2016 – 2021 pg 146
  • 7.53 Leading High-End Energy Drink Brands Estimated Volume 2015 – 2021 pg 147
  • 7.54 Leading High-End Energy Drink Brands Share of Volume 2015 – 2021 pg 148
  • 7.55 Leading High-End Energy Drink Brands Change in Volume 2016 – 2021 pg 149

8. ENERGY DRINK ADVERTISING EXPENDITURES

Energy Drink Advertising Expenditures pg 150

  • Overview pg 150
  • Expenditures by Medium pg 152

EXHIBITS

  • 8.56 Leading Energy Drink Brands Advertising Expenditures 2015 – 2020 pg 154
  • 8.57 Leading Energy Drink Brands Share of Advertising Expenditures 2015 – 2020 pg 155
  • 8.58 Leading Energy Drink Brands Change in Advertising Expenditures 2016 – 2020 pg 156
  • 8.59 Energy Drink Advertising Expenditures by Media 2015 – 2020 pg 157
  • 8.60 Energy Drink Share of Advertising Expenditures by Media 2015 – 2020 pg 158
  • 8.61 Energy Drink Change in Advertising Expenditures by Media 2016 – 2020 pg 159

9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER

Demographics of the Energy Drink Consumer pg 160

  • Overview pg 160
  • Comparative Demographics of Energy Drink Brands pg 164
  • Comparative Demographics of Energy Drinks versus Energy Shots pg 167

EXHIBITS

  • 9.62 Demographics of the Energy Drink Consumer 2020 pg 170
  • 9.63 Demographics of the Red Bull Consumer 2020 pg 172
  • 9.64 Demographics of the Monster Consumer 2020 pg 174
  • 9.65 Demographics of the Rockstar Consumer 2020 pg 176
  • 9.66 Demographics of the 5-Hour Energy Consumer 2020 pg 178

10. DIRECTORY OF ENERGY DRINK COMPANIES

Energy Drink Companies pg 180

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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