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Get the facts and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.

  • 2019 Edition - Published October 2019.
  • Data through 2018 and market projections through 2023.
  • 150+ pages with extensive text analysis, graphs, charts and 40+ tables.
  • Immediate download, PDF, Word and Excel formats report, 3-user access.
Energy Drinks in the U.S. through 2023
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Energy Drinks in the U.S. through 2023 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this in-depth research study include:

  • What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
  • What are the latest developments in the packaging mix for energy drinks?
  • Which regions have the strongest markets?
  • Is "diet" a priority for consumers? What percentage of volume is full- versus low-calorie?
  • How have brand rankings changed recently?
  • How have smaller players revitalized the segment lately and what are they doing to differentiate themselves?
  • What are the growth prospects for the energy drink category?
  • What is happening in the energy shot and healthy energy (including organic) sub-segments?
  • What slice of the U.S. market share will slim cans command by 2023? How will that compare with the share held by 16-ounce (and larger)?
  • How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This energy drinks report features

This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces impacting current and anticipated growth through 2023. This industry report provides sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. It also shares statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options.

  • Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
  • Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2023.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Vital Pharmaceuticals (VPX), Nutrabolt (C4), Rockstar, PepsiCo (Amp and Kickstart), National Beverage (Rip It), Celsius Holdings, Anheuser-Busch (HiBall) and others.
  • Analysis of regular vs. reduced calorie energy drink trends.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • A detailed analysis of packaging, analyzing volume and share by package size.
  • Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.
  • Five-year projections for the market and its packaging mix through 2023.
  • A directory of the leading energy drink companies in the U.S.

1. THE U.S. ENERGY DRINK MARKET

The Energy Drink Market pg 1

  • Overview pg 1
  • Volume and Dollars pg 3
  • Per Capita Consumption pg 5
  • Growth pg 6
  • Quarterly Growth Trends pg 7
  • Seasonality pg 8
  • Recent Issues pg 8

EXHIBITS

  • 1.1 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2023 pg 10
  • 1.2 U.S. Energy Drink Market Per Capita Consumption 1997 – 2023 pg 11
  • 1.3 U.S. Energy Drink Market Compound Annual Growth 2002 – 2023 pg 12
  • 1.4 U.S. Energy Drink Market Volume and Growth by Quarter 2018 – 2019 pg 13
  • 1.5 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2018 14

2. ENERGY DRINK REGIONAL MARKETS

Regional Energy Drink Markets pg 15

  • Overview pg 15
  • The West pg 16
  • The South pg 16
  • The Midwest pg 16
  • The Northeast pg 17
  • Per Capita Consumption pg 17

EXHIBITS

  • 2.6 The Regional Energy Drink Markets Estimated Case Volume 2013 – 2023 pg 18
  • 2.7 The Regional Energy Drink Markets Case Volume Share 2013 – 2023 pg 19
  • 2.8 The Regional Energy Drink Markets Case Volume Growth 2014 – 2023 pg 20
  • 2.9 The Regional Energy Drink Markets Per Capita Consumption 2013 – 2023 pg 21

3. REDUCED CALORIE AND REGULAR ENERGY DRINKS

Regular and Low-Calorie Energy Drinks pg 22

EXHIBITS

  • 3.10 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2023 pg 24
  • 3.11 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2023 pg 25
  • 3.12 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2023 pg 26
  • 3.13 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2023 pg 27

4. ENERGY DRINK DISTRIBUTION CHANNELS

Energy Drink Distribution Channels pg 28

  • Overview pg 28
  • Convenience and Gas Stores pg 29
  • Supermarkets pg 30
  • Foodservice pg 30
  • Mass Merchandisers pg 31
  • Drug Stores pg 32
  • Others pg 32

EXHIBITS

  • 4.14 U.S. Energy Drink Market Volume by Distribution Channel 2013 – 2023 pg 34
  • 4.15 U.S. Energy Drink Market Share of Volume by Distribution Channel 2013 – 2023 pg 35
  • 4.16 U.S. Energy Drink Market Change in Volume by Distribution Channel 2014 – 2023 pg 36

5. ENERGY DRINK PACKAGING

Energy Drink Packaging pg 37

EXHIBITS

  • 5.17 Energy Drink Packaging Volume by Size 1997 – 2023 pg 41
  • 5.18 Energy Drink Packaging Share of Volume by Size 1997 – 2023 pg 42
  • 5.19 Energy Drink Packaging Change in Volume by Size 1998 – 2023 pg 43
  • 5.20 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2023 pg 44
  • 5.21 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2023 pg 45
  • 5.22 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2023 pg 46

6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS

The Leading Companies pg 47

Red Bull pg 49

Monster Beverage Corporation pg 66

Vital Pharmaceuticals, Inc. pg 83

Rockstar, Inc. pg 85

PepsiCo, Inc. pg 90

National Beverage Corporation pg 96

Nutrabolt pg 97

Celsius Holdings pg 99

Ferolito, Vultaggio & Sons pg 102

Keurig Dr Pepper pg 103

Anheuser-Busch InBev pg 104

Crunk!!! Energy Drink pg 106

Energy Drink Retail Price Per Case pg 107

EXHIBITS

  • 6.23 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2013 – 2018 pg 108
  • 6.24 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2013 – 2018 pg 109
  • 6.25 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2014 – 2018 pg 110
  • 6.26 Leading Energy Drink Brands Volume 2013 – 2018 pg 111
  • 6.27 Leading Energy Drink Brands Share of Volume 2013 – 2018 pg 112
  • 6.28 Leading Energy Drink Brands Change in Volume 2014 – 2018 pg 113
  • 6.29 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2015 – 2018 pg 114
  • 6.30 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2015 – 2018 pg 115

7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS

Energy Shots pg 116

Healthy Energy pg 120

EXHIBITS

  • 7.31 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2023 pg 123
  • 7.32 Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2013 – 2018 pg 124
  • 7.33 Leading Energy Shot Brands Share of Wholesale Dollar Sales 2013 – 2018 pg 125
  • 7.34 Leading Energy Shot Brands Change in Wholesale Dollar Sales 2014 – 2018 pg 126
  • 7.35 U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2005 – 2023 pg 127
  • 7.36 U.S. Organic Energy Drink Market Per Capita Consumption 2005 – 2023 pg 128

8. ENERGY DRINK ADVERTISING EXPENDITURES

Energy Drink Advertising Expenditures pg 129

  • Overview pg 129
  • Expenditures by Medium pg 133

EXHIBITS

  • 8.37 Leading Energy Drink Brands Advertising Expenditures 2013 – 2018 pg 135
  • 8.38 Leading Energy Drink Brands Share of Advertising Expenditures 2013 – 2018 pg 136
  • 8.39 Leading Energy Drink Brands Change in Advertising Expenditures 2014 – 2018 pg 137
  • 8.40 Energy Drink Advertising Expenditures by Media 2013 – 2018 pg 138
  • 8.41 Energy Drink Share of Advertising Expenditures by Media 2013 – 2018 pg 139
  • 8.42 Energy Drink Change in Advertising Expenditures by Media 2014 – 2018 pg 140

9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER

Demographics of the Energy Drink Consumer pg 141

  • Overview pg 141
  • Comparative Demographics of Energy Drink Brands pg 145
  • Comparative Demographics of Energy Drinks versus Energy Shots pg 148

EXHIBITS

  • 9.43 Demographics of the Energy Drink Consumer 2018 pg 151
  • 9.44 Demographics of the Red Bull Consumer 2018 pg 153
  • 9.45 Demographics of the Monster Consumer 2018 pg 155
  • 9.46 Demographics of the Rockstar Consumer 2018 pg 157
  • 9.47 Demographics of the 5-Hour Energy Consumer 2018 pg 159

10. DIRECTORY OF ENERGY DRINK COMPANIES

Energy Drink Companies pg 161

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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