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Get the facts and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report looks at the market disruption caused by the novel coronavirus pandemic, profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.

New in 2020: Expanded coverage of the high-end energy drink segment. Discussion of the impact of Covid-19.

  • 2020 Edition - Published October 2020.
  • Data through 2019 and market projections through 2024.
  • 150+ pages with extensive text analysis, graphs, charts and 40+ tables.
  • Immediate download, PDF, Word and Excel formats report, 3-user access.
Energy Drinks in the U.S. through 2024
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Energy Drinks in the U.S. through 2024 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this in-depth research study include:

  • What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
  • What are the latest developments in the packaging mix for energy drinks?
  • Which regions have the strongest markets?
  • Is "diet" a priority for consumers? What percentage of volume is full- versus low-calorie?
  • How have brand rankings changed recently?
  • How have smaller players revitalized the segment lately and what are they doing to differentiate themselves?
  • What are the growth prospects for the energy drink category?
  • What is happening in the energy shot and healthy energy (including organic) sub-segments?
  • What slice of the U.S. market share will slim cans command by 2024? How will that compare with the share held by 16-ounce (and larger)?
  • How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This energy drinks report features

This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces impacting current and anticipated growth through 2024. This industry report provides sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. It also shares statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options.

  • Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
  • Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2024.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Vital Pharmaceuticals (VPX), Nutrabolt (C4), PepsiCo (Rockstar, Amp and Kickstart), National Beverage (Rip It), Celsius Holdings, Anheuser-Busch (HiBall) and others.
  • Analysis of regular vs. reduced calorie energy drink trends.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • A detailed analysis of packaging, analyzing volume and share by package size.
  • Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.
  • Five-year projections for the market and its packaging mix through 2024.
  • A directory of the leading energy drink companies in the United States.

1. THE U.S. ENERGY DRINK MARKET

The Energy Drink Market pg 1

  • Overview pg 1
  • Volume and Dollars pg 3
  • Per Capita Consumption pg 5
  • Growth pg 6
  • Quarterly Growth Trends pg 7
  • Seasonality pg 8
  • Recent Issues pg 8

EXHIBITS

  • 1.1 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2024 pg 11
  • 1.2 U.S. Energy Drink Market Per Capita Consumption 1997 – 2024 pg 12
  • 1.3 U.S. Energy Drink Market Compound Annual Growth 2002 – 2024 pg 13
  • 1.4 U.S. Energy Drink Market Volume and Growth by Quarter 2019 – 2020 pg 14
  • 1.5 U.S. Energy Drink Market Wholesale Dollars and Growth by Quarter 2019 – 2020 pg 15
  • 1.6 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2019 pg 16
  • 1.7 U.S. Energy Drink Market Volume Comparisons Between Pre-Covid 19 and Post-Covid 19 2020 – 2024 pg 17
  • 1.8 U.S. Energy Drink Market Wholesale Dollar Comparisons Between Pre-Covid 19 and Post-Covid 19 2020 – 2024 pg 18
  • 1.9 U.S. Energy Drink Market Retail Dollar Comparisons Between Pre-Covid 19 and Post-Covid 19 2020 – 2024 pg 19

2. ENERGY DRINK REGIONAL MARKETS

Regional Energy Drink Markets pg 20

  • Overview pg 20
  • The West pg 21
  • The South pg 21
  • The Midwest pg 21
  • The Northeast pg 22
  • Per Capita Consumption pg 22

EXHIBITS

  • 2.10 The Regional Energy Drink Markets Estimated Case Volume 2014 – 2024 pg 23
  • 2.11 The Regional Energy Drink Markets Case Volume Share 2014 – 2024 pg 24
  • 2.12 The Regional Energy Drink Markets Case Volume Growth 2015 – 2024 pg 25
  • 2.13 The Regional Energy Drink Markets Per Capita Consumption 2014 – 2024 pg 26

3. REDUCED CALORIE AND REGULAR ENERGY DRINKS

Regular and Low-Calorie Energy Drinks pg 27

EXHIBITS

  • 3.14 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2024 pg 29
  • 3.15 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2024 pg 30
  • 3.16 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2024 pg 31
  • 3.17 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2024 pg 32

4. ENERGY DRINK DISTRIBUTION CHANNELS

Energy Drink Distribution Channels pg 33

  • Overview pg 33
  • Convenience and Gas Stores pg 34
  • Supermarkets pg 34
  • Foodservice pg 36
  • Mass Merchandisers pg 36
  • Drug Stores pg 37
  • Others pg 37

EXHIBITS

  • 4.18 U.S. Energy Drink Market Volume by Distribution Channel 2014 – 2024 pg 38
  • 4.19 U.S. Energy Drink Market Share of Volume by Distribution Channel 2014 – 2024 pg 39
  • 4.20 U.S. Energy Drink Market Change in Volume by Distribution Channel 2015 – 2024 pg 40

5. ENERGY DRINK PACKAGING

Energy Drink Packaging pg 41

EXHIBITS

  • 5.21 Energy Drink Packaging Volume by Size 1997 – 2024 pg 45
  • 5.22 Energy Drink Packaging Share of Volume by Size 1997 – 2024 pg 46
  • 5.23 Energy Drink Packaging Change in Volume by Size 1998 – 2024 pg 47
  • 5.24 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2024 pg 48
  • 5.25 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2024 pg 49
  • 5.26 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2024 pg 50

6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS

The Leading Companies pg 51

Red Bull pg 54

Monster Beverage Corporation pg 71

Vital Pharmaceuticals, Inc. pg 88

PepsiCo, Inc. – Rockstar and Amp pg 90

National Beverage Corporation pg 101

Nutrabolt pg 102

Celsius Holdings pg 104

Ferolito, Vultaggio & Sons pg 108

Keurig Dr Pepper pg 109

Anheuser-Busch InBev pg 110

Crunk!!! Energy Drink pg 112

Energy Drink Retail Price Per Case pg 113

EXHIBITS

  • 6.27 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 114
  • 6.28 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 115
  • 6.29 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 116
  • 6.30 Leading Energy Drink Brands Volume 2014 – 2019 pg 117
  • 6.31 Leading Energy Drink Brands Share of Volume 2014 – 2019 pg 118
  • 6.32 Leading Energy Drink Brands Change in Volume 2015 – 2019 pg 119
  • 6.33 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2016 – 2019 pg 120
  • 6.34 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2016 – 2019 pg 121

7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS

Energy Shots pg 122

Healthy Energy pg 126

High-End Energy pg 129

EXHIBITS

  • 7.35 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2024 pg 131
  • 7.36 Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 132
  • 7.37 Leading Energy Shot Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 133
  • 7.38 Leading Energy Shot Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 134
  • 7.39 U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2005 – 2024 pg 135
  • 7.40 U.S. Organic Energy Drink Market Per Capita Consumption 2005 – 2024 pg 136
  • 7.41 Leading High-End Energy Drink Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 137
  • 7.42 Leading High-End Energy Drink Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 138
  • 7.43 Leading High-End Energy Drink Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 139
  • 7.44 Leading High-End Energy Drink Brands Estimated Volume 2014 – 2019 pg 140
  • 7.45 Leading High-End Energy Drink Brands Share of Volume 2014 – 2019 pg 141
  • 7.46 Leading High-End Energy Drink Brands Change in Volume 2015 – 2019 pg 142

8. ENERGY DRINK ADVERTISING EXPENDITURES

Energy Drink Advertising Expenditures pg 143

  • Overview pg 143
  • Expenditures by Medium pg 147

EXHIBITS

  • 8.47 Leading Energy Drink Brands Advertising Expenditures 2014 – 2019 pg 149
  • 8.48 Leading Energy Drink Brands Share of Advertising Expenditures 2014 – 2019 pg 150
  • 8.49 Leading Energy Drink Brands Change in Advertising Expenditures 2015 – 2019 pg 151
  • 8.50 Energy Drink Advertising Expenditures by Media 2014 – 2019 pg 152
  • 8.51 Energy Drink Share of Advertising Expenditures by Media 2014 – 2019 pg 153
  • 8.52 Energy Drink Change in Advertising Expenditures by Media 2015 – 2019 pg 154

9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER

Demographics of the Energy Drink Consumer pg 155

  • Overview pg 155
  • Comparative Demographics of Energy Drink Brands pg 159
  • Comparative Demographics of Energy Drinks versus Energy Shots pg 162

EXHIBITS

  • 9.53 Demographics of the Energy Drink Consumer 2019 pg 165
  • 9.54 Demographics of the Red Bull Consumer 2019 pg 167
  • 9.55 Demographics of the Monster Consumer 2019 pg 169
  • 9.56 Demographics of the Rockstar Consumer 2019 pg 171
  • 9.57 Demographics of the 5-Hour Energy Consumer 2019 pg 173

10. DIRECTORY OF ENERGY DRINK COMPANIES

Energy Drink Companies pg 175

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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