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U.S. Energy Drinks Topline from Beverage Marketing Corporation provides a statistical overview of the energy drinks category with key data and five-year forecasts. Perfect for investors, entrepreneurs requiring statistics for their business plan, ad agencies preparing an account pitch or anyone who needs a quick view of the energy drinks sector. Includes a brief overview of key trends including discussion of the impact of the covid-19 pandemic.

  • 2023 Edition - To be published October 2023.
  • Data through 2022, preliminary 2023 figures and projections through 2027.
  • 20+ pages with extensive text analysis and charts.
  • Immediate download, PDF and Word formats, 3-user access.
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U.S. Energy Drinks Topline
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details


The answers you need

U.S. Energy Drinks Topline offers a concise summary of the overall market. Questions answered include:

  • What has been the long-term trend in energy drinks volume as well as retail and wholesale dollar sales? What are the expectations for the market by 2027 and how has covid-19 altered these expectations?
  • What is the share breakdown of the energy drinks market in terms of full-calorie versus no-/reduced-calorie? How has this changed over the years?
  • What is the wholesale dollar and volume trends for the energy shot segment?
  • What are the leading brands and media for energy drink advertising expenditures?

This report features

U.S. Energy Drinks Topline contains key information and identifies key trends concerning the U.S. energy drink market; it features category volume, wholesale and retail dollar sales and per capita consumption data; wholesale dollar sales by calorie; leading advertisers and advertising media; and five-year projections through 2027.


The 2023 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.

The 2023 edition you receive will have updated analysis, data through 2022, preliminary 2023 figures and projections through 2027 where applicable.

The Energy Drink Market pg 1

  • Overview pg 1
  • Volume and Dollars pg 3
  • Per Capita Consumption pg 5
  • Growth pg 6
  • Quarterly Growth Trends pg 7
  • Seasonality pg 7
  • Recent Issues pg 8
  • Regular vs. Diet pg 9
  • Energy Shots pg 10
  • Energy Drink Advertising pg 12


  • 1 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2026 pg 14
  • 2 U.S. Energy Drink Market Per Capita Consumption 1997 – 2026 pg 15
  • 3 U.S. Energy Drink Market Compound Annual Growth 2002 – 2026 pg 16
  • 4 U.S. Energy Drink Market Volume and Growth by Quarter 2021 – 2022 pg 17
  • 5 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2021 pg 18
  • 6 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2026 pg 19
  • 7 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2026 pg 20
  • 8 Leading Energy Drink Brands Share of Advertising Expenditures 2016 – 2021 pg 21
  • 9 Energy Drink Share of Advertising Expenditures by Media 2016 – 2021 pg 22

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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