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Market shifts continue. Get a comprehensive view of the market for U.S. sports beverages and the changing dynamics in the sector. This report includes industry data by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and provides users with the data needed to identify opportunities, benchmark their progress and set goals for the future.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the covid-19 pandemic as well as a detailed discussion of the leading sports beverage companies.

New for 2023: The Evolving Sports Drink Market in the U.S., as its name suggests, also delves into some of the newer brands that have emerged as a result of the success of BodyArmor in recent years.

  • 2023 Edition - To be published September 2023.
  • Data through 2022, preliminary 2023 figures and projections through 2027.
  • More than 50 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
The Evolving Sports Drink Market in the U.S. through 2027: Market Essentials
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

ADVANCE PURCHASE OF THE 2023 MARKET ESSENTIALS REPORT

The answers you need

This report provides in-depth data, shedding light on various aspects of the market through reliable total market data. Questions answered in this industry research report include:

  • How many gallons of sports drinks did U.S. residents consume in 2022 and the first half of 2023?
  • How did the packaging mix change in 2022?
  • Which distribution channel grew the fastest in 2022? Which sales channels will gain share through 2027?
  • What proportion of sports drinks are low-calorie?
  • Is the protein drink segment growing? If so, by how much?
  • What market share will sports powders and low-calorie sports beverages command by 2027?
  • Which distribution channels will gain importance in 2027?

This sports beverages research report features

The report offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and looks at historical, current and anticipated segment growth through 2027. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. Through Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:

  • Historical, current and projected market statistics with the granularity necessary to put trends in context and identify pockets of opportunity.
  • Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
  • Company and brand sales volume data. Coverage includes PepsiCo (Gatorade), Coca-Cola (Powerade and BodyArmor), BioSteel and Coco5 as well as fledgling brands hoping to establish a bulwark in the category.
  • Analysis of regular vs. reduced calorie sports drink market trends.
  • A look at sports beverages by flavor through 2027.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • Volume and share data by package size historically, currently and five years into the future.
  • Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the protein drink market.
  • Five-year projections for the sports drink market and its sub-segments.

NOTE:

The 2023 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.

The 2023 edition you receive will have updated analysis, data through 2022, preliminary 2023 figures and projections through 2027 where applicable.


EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Sports Beverage Category Definitions slide 6

The U.S. Sports Beverage Market slide 7

  • Sports Beverages Share of U.S. Multiple Beverage Market Volume 2016 versus 2021 slide 8
  • Beverage Category Volume Trends 2021 slide 9
  • Volume Share of Multiple Beverage Market by Category 2021 slide 9
  • Sports Beverage Wholesale Dollar and Volume Growth 2016 – 2022 slide 10
  • Sports Beverage Growth Trend by Segment 2016 – 2021 slide 11
  • Sports Beverage Per Capita Consumption 1991 – 2021 slide 12
  • Sports Drink Regional Wholesale Dollar Shares 2021 slide 13

Sports Beverage Categories and Trends slide 14

  • Issues and Trends slide 15
  • Leading Sports Beverage Brands by Volume 2021 slide 16
  • Leading Sports Beverage Brands' Share of Volume 2016 and 2021 slide 17
  • Sports Beverage Flavors by Volume 2021 slide 18
  • Sports Beverage Volume by Flavors 2016 and 2021 slide 19
  • Regular and Diet Sports Drink Volume 2021 slide 20
  • Share of Sports Drink Volume: Regular vs. Diet 2016 & 2021 slide 21
  • Sports Beverage Distribution Channels by Volume 2021 slide 22
  • Share of Sports Drink Volume by Distribution Channel 2016 and 2021 slide 23
  • Sports Drink Volume by Packaging Types and Sizes 2021 slide 24
  • Share of Sports Drink Volume by Packaging Type and Size 2016 and 2021 slide 25
  • Protein Drink Wholesale Dollars 2016 – 2021 slide 26

Outlook and Future slide 27

  • Projected Sports Drink Wholesale Dollar and Volume Compound Annual Growth 2011 – 2026 slide 28
  • Projected Regular and Diet Sports Drink Volume Shares 2021 and 2026 slide 29
  • Projected Sports Drink Volume by Flavor 2021 and 2026 slide 30
  • Sports Drink Distribution Channels by Volume and Share 2021 – 2026 slide 31
  • Projected Sports Drink Volume Share by Distribution Channel 2021 and 2026 slide 32
  • Sports Drink Volume by Packaging Type and Size 2021 – 2026 slide 33
  • Projected Share of Sports Drink Volume by Packaging Type and Size 2021 and 2026 slide 34
  • Protein Drink Wholesale Dollars 2016 – 2026 slide 35

 

LEADING COMPANY PROFILES

Leading Sports Beverage Companies and Their Brands

PepsiCo, Inc. - Gatorade

  • Overview pg 1
  • Marketing pg 2
  • Distribution pg 28

Coca-Cola Company - Powerade

  • Overview pg 30
  • Marketing pg 30
  • Distribution pg 34

Coca-Cola Company - BodyArmor

  • Overview pg 35
  • Marketing pg 37

Other Sports Drink Brands pg 41

  • BioSteel pg 41
  • Coco5 pg 42

 

EXHIBITS

1. SPORTS BEVERAGE MARKET
  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2016 – 2026
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2016 – 2026
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2017 – 2026
  • 1.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2016 – 2026
  • 1.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2016 – 2026
  • 1.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2017 – 2026
  • 1.7 New Age Beverage Market Segments Estimated Volume 2016 – 2026
  • 1.8 New Age Beverage Market Segments Share of Volume 2016 – 2026
  • 1.9 New Age Beverage Market Segments Change in Volume 2017 – 2026
  • 1.10 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Gallonage and Growth 2002 – 2026
  • 1.11 U.S. Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2026
  • 1.12 U.S. Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2026
  • 1.13 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2026
  • 1.14 U.S. Sports Beverage Market Compound Annual Growth 1990 – 2026
  • 1.15 U.S. Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2026
  • 1.16 U.S. Sports Beverage Market Volume and Growth by Quarter 2021 – 2022
  • 1.17 U.S. Sports Beverage Market Wholesale Dollars and Growth by Quarter 2021 – 2022
  • 1.18 U.S. Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2021

2. SPORTS BEVERAGE REGIONAL MARKETS

  • 2.19 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2026
  • 2.20 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2026
  • 2.21 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2026
  • 2.22 Regional Sports Beverage Markets Estimated Volume 1986 – 2026
  • 2.23 Regional Sports Beverage Markets Share of Volume 1986 – 2026
  • 2.24 Regional Sports Beverage Markets Change in Volume 1987 – 2026

3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES

  • 3.25 Sports Beverage Market Volume by Calorie Count 2016 – 2026
  • 3.26 Sports Beverage Market Share of Volume by Calorie Count 2016 – 2026
  • 3.27 Sports Beverage Market Change in Volume by Calorie Count 2017 – 2026
  • 3.28 Sports Beverage Market Wholesale Dollars by Calorie Count 2016 – 2026
  • 3.29 Sports Beverage Market Share of Wholesale Dollars by Calorie Count 2016 – 2026
  • 3.30 Sports Beverage Market Change in Wholesale Dollars by Calorie Count 2017 – 2026

4. SPORTS BEVERAGE FLAVORS

  • 4.31 Sports Beverage Flavors Estimated Volume by Flavor 2016 – 2026
  • 4.32 Sports Beverage Flavors Share of Volume by Flavor 2016 – 2026
  • 4.33 Sports Beverage Flavors Change in Volume by Flavor 2017 – 2026

5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

  • 5.34 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2026
  • 5.35 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2026
  • 5.36 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2026
  • 5.37 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2026
  • 5.38 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2026
  • 5.39 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2026
  • 5.40 Sports Beverages Estimated Volume by Distribution Channel 2016 – 2026
  • 5.41 Sports Beverages Share of Volume by Distribution Channel 2016 – 2026
  • 5.42 Sports Beverages Change in Volume by Distribution Channel 2017 – 2026

6. SPORTS BEVERAGE PACKAGING

  • 6.43 Sports Beverage Packaging Volume by Size and Type 2016 – 2026
  • 6.44 Sports Beverage Packaging Share of Volume by Size and Type 2016 – 2026
  • 6.45 Sports Beverage Packaging Change in Volume by Size and Type 2017 – 2026

7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

  • 7.46 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2016 – 2021
  • 7.47 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2016 – 2021
  • 7.48 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2017 – 2021
  • 7.49 Leading Sports Beverage Brands Estimated Volume 2016 – 2021
  • 7.50 Leading Sports Beverage Brands Share of Volume 2016 – 2021
  • 7.51 Leading Sports Beverage Brands Change in Volume 2017 – 2021

8. SPORTS BEVERAGE ADVERTISING EXPENDITURES

  • 8.52 Leading Sports Beverage Brands Estimated Advertising Expenditures 2016 – 2021
  • 8.53 Leading Sports Beverage Brands Share of Advertising Expenditures 2016 – 2021
  • 8.54 Leading Sports Beverage Brands Change in Advertising Expenditures 2017 – 2021
  • 8.55 Sports Beverage Advertising Expenditures by Media 2016 – 2021
  • 8.56 Sports Beverage Share of Advertising Expenditures by Media 2016 – 2021
  • 8.57 Sports Beverage Change in Advertising Expenditures by Media 2017 – 2021

9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER

  • 9.58 Demographics of the Sports Beverage Consumer 2021
  • 9.59 Demographics of the Gatorade Consumer 2021
  • 9.60 Demographics of the Powerade Consumer 2021

10. THE RTD PROTEIN DRINK MARKET

  • 10.61 RTD Protein Drink and Meal Replacement Market Estimated Volume by Segment 2016 – 2026
  • 10.62 RTD Protein Drink and Meal Replacement Market Share of Volume by Segment 2016 – 2026
  • 10.63 RTD Protein Drink and Meal Replacement Market Change in Volume by Segment 2017 – 2026
  • 10.64 RTD Protein Drink and Meal Replacement Market Estimated Wholesale Dollars by Segment 2016 – 2026
  • 10.65 RTD Protein Drink and Meal Replacement Market Share of Wholesale Dollars by Segment 2016 – 2026
  • 10.66 RTD Protein Drink and Meal Replacement Market Change in Wholesale Dollars by Segment 2017 – 2026
  • 10.67 Leading RTD Protein Drink and Meal Replacement Brands Estimated Volume 2016 – 2021
  • 10.68 Leading RTD Protein Drink and Meal Replacement Brands Share of Volume 2016 – 2021
  • 10.69 Leading RTD Protein Drink and Meal Replacement Brands Change in Volume 2017 – 2021
  • 10.70 Leading RTD Protein Drink and Meal Replacement Brands Estimated Wholesale Dollars 2016 – 2021
  • 10.71 Leading RTD Protein Drink and Meal Replacement Brands Share of Wholesale Dollars 2016 – 2021
  • 10.72 Leading RTD Protein Drink and Meal Replacement Brands Change in Wholesale Dollars 2017 – 2021

Have Questions?
Contact Charlene Harvey at 516-424-3100 or via email.


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