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Get a comprehensive view of the market for U.S. sports beverages. This report includes industry data and analysis of market trends by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It also looks at innovations and strategies of the top companies and provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and discusses trends that will drive the market over the next five years and provides readers with the data and insight needed to identify opportunities, benchmark their progress and set goals for the future. Expanded discussions of the innovations in sports hydration detail the efforts of small brands to introduce new twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.

  • 2017 Edition - Published October 2017.
  • Data through 2016 and market projections through 2021.
  • 140+ pages with extensive text analysis, graphs, charts and 40+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Sports Beverages through 2021
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. Sports Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this industry research report include:

  • How did the packaging mix change in 2016?
  • What product innovations, market trends and developments most affected performance?
  • What proportion of sports drinks are low-calorie?
  • What are the latest trends in the protein drink market and how is that segment evolving?
  • How many gallons of sports drinks did U.S. residents consume in 2016 and the first half of 2017?
  • Which distribution channel grew the fastest in 2016? Which sales channels will gain share through 2021?
  • What market share will sports powders and low-calorie sports beverages command by 2021?
  • Which distribution channels will gain importance in 2021?

This sports beverages research report features

The report offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and the market drivers impacting current and anticipated growth through 2021. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:

  • Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
  • Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes PepsiCo (Gatorade), Coca-Cola (Powerade), BodyArmor, Big Red (All Sport) and others.
  • Analysis of regular vs. reduced calorie trends.
  • A look at sports beverage flavors through 2021.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • A detailed analysis of packaging, analyzing volume and share by package size historically, currently and five years into the future.
  • Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the protein drink market.
  • Five-year projections for the sports drink market and its sub-segments.

1. THE U.S. SPORTS BEVERAGE MARKET

Sports Beverages in the Functional Beverage Market pg 1

  • Overview pg 1

Sports Beverage Definition pg 2

The Current Sports Beverage Market pg 5

  • Overview pg 5
  • Per Capita Consumption pg 8
  • Growth pg 8
  • Retail Sales and Growth pg 9
  • Quarterly Growth Trends pg 9
  • Seasonality pg 10

EXHIBITS

  • 1.1 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 – 2021 pg 11
  • 1.2 Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2021 pg 12
  • 1.3 Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2021 pg 13
  • 1.4 Sports Beverage Market Per Capita Consumption 1985 – 2021 pg 14
  • 1.5 Sports Beverage Market Compound Annual Growth 1990 – 2021 pg 15
  • 1.6 Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2021 pg 16
  • 1.7 Sports Beverage Market Volume and Growth by Quarter 2016 – 2017 pg 17
  • 1.8 Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2016 pg 18

2. SPORTS BEVERAGE REGIONAL MARKETS

Regional Sports Beverage Markets pg 19

  • Overview pg 19
  • The South pg 20
  • The West pg 21
  • The Midwest pg 22
  • The Northeast pg 23

EXHIBITS

  • 2.9 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2021 pg 25
  • 2.10 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2021 pg 26
  • 2.11 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2021 pg 27
  • 2.12 Regional Sports Beverage Markets Estimated Volume 1986 – 2021 pg 28
  • 2.13 Regional Sports Beverage Markets Share of Volume 1986 – 2021 pg 29
  • 2.14 Regional Sports Beverage Markets Change in Volume 1987 – 2021 pg 30

3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES

Regular and Low–Calorie Sports Beverages pg 31

EXHIBITS

  • 3.15 Sports Beverage Market Volume by Calorie Count 2011 – 2021 pg 33
  • 3.16 Sports Beverage Market Share of Volume by Calorie Count 2011 – 2021 pg 34
  • 3.17 Sports Beverage Market Change in Volume by Calorie Count 2012 – 2021 pg 35
  • 3.18 Sports Beverage Market Wholesale Dollars by Calorie Count 2011 – 2021 pg 36
  • 3.19 Sports Beverage Market Share of Wholesale Dollars by Calorie Count 2011 – 2021 pg 37
  • 3.20 Sports Beverage Market Change in Wholesale Dollars by Calorie Count 2012 – 2021 pg 38

4. SPORTS BEVERAGE FLAVORS

Sports Beverage Flavors pg 39

EXHIBITS

  • 4.21 Sports Beverage Flavors Estimated Volume 2011 – 2021 pg 41
  • 4.22 Sports Beverage Flavors Volume Share 2011 – 2021 pg 42
  • 4.23 Sports Beverage Flavors Volume Change 2012 – 2021 pg 43

5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

Sports Beverage Market Segments pg 44

  • Dollar Sales pg 44

Sports Beverage Distribution Channels pg 46

EXHIBITS

  • 5.24 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2021 pg 50
  • 5.25 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2021 pg 51
  • 5.26 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2021 pg 52
  • 5.27 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2021 pg 53
  • 5.28 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2021 pg 54
  • 5.29 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2021 pg 55
  • 5.30 Sports Beverages Estimated Volume by Distribution Channel 2011 – 2021 pg 56
  • 5.31 Sports Beverages Share of Volume by Distribution Channel 2011 – 2021 pg 57
  • 5.32 Sports Beverages Change in Volume by Distribution Channel 2012 – 2021 pg 58

6. SPORTS BEVERAGE PACKAGING

Sports Beverage Packaging pg 59

EXHIBITS

  • 6.33 Sports Beverage Packaging Volume by Size 2011 – 2021 pg 62
  • 6.34 Sports Beverage Packaging Share of Volume by Size 2011 – 2021 pg 63
  • 6.35 Sports Beverage Packaging Change in Volume by Size 2012 – 2021 pg 64

7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 65

PepsiCo, Inc. – Gatorade

  • Overview pg 67
  • Marketing pg 68
  • Distribution pg 92

Coca–Cola Company – Powerade

  • Overview pg 94
  • Marketing pg 95
  • Distribution pg 99

Other Sports Beverages

  • All Sport pg 100
  • BodyArmor pg 103

EXHIBITS

  • 7.36 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2011 – 2016 pg 106
  • 7.37 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2011 – 2016 pg 107
  • 7.38 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2012 – 2016 pg 108
  • 7.39 Leading Sports Beverage Brands Estimated Volume 2011 – 2016 pg 109
  • 7.40 Leading Sports Beverage Brands Share of Volume 2011 – 2016 pg 110
  • 7.41 Leading Sports Beverage Brands Change in Volume 2012 – 2016 pg 111

8. SPORTS BEVERAGE ADVERTISING EXPENDITURES

Sports Beverage Advertising Expenditures pg 112

  • Overview pg 112
  • Expenditures by Medium pg 113

Sports Beverage Advertising Expenditures by Brand pg 115

  • Gatorade pg 115
  • Powerade pg 115

EXHIBITS

  • 8.42 Leading Sports Beverage Brands Advertising Expenditures 2011 – 2016 pg 117
  • 8.43 Leading Sports Beverage Brands Share of Advertising Expenditures 2011 – 2016 pg 118
  • 8.44 Leading Sports Beverage Brands Change in Advertising Expenditures 2012 – 2016 pg 119
  • 8.45 Sports Beverage Advertising Expenditures by Media 2011 – 2016 pg 120
  • 8.46 Sports Beverage Share of Advertising Expenditures by Media 2011 – 2016 pg 121
  • 8.47 Sports Beverage Change in Advertising Expenditures by Media 2012 – 2016 pg 122

9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER

Demographics of the Sports Beverage User pg 123

Demographic Comparison of Gatorade and Powerade pg 127

EXHIBITS

  • 9.48 Demographics of the Sports Beverage Consumer 2016 pg 130
  • 9.49 Demographics of the Gatorade Consumer 2016 pg 132
  • 9.50 Demographics of the Powerade Consumer 2016 pg 134

10. THE RTD PROTEIN DRINK MARKET

Protein Drinks in the U.S. pg 136

Leading Protein Drink Brands pg 141

  • Mix1 pg 141
  • Core Power pg 143
  • FitPro pg 144
  • Nu Aquos pg 145
  • Trimino Protein Infused Water pg 146

EXHIBITS

  • 10.51 Protein Drink Market Estimated Wholesale Dollars and Volume 2000 – 2021 pg 148
  • 10.52 Protein Drink Market Growth 2001 – 2021 pg 149

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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