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Get a comprehensive view of the market for U.S. sports beverages. This report includes industry data by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and provides users with the data needed to identify opportunities, benchmark their progress and set goals for the future.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the Covid-19 pandemic as well as a detailed discussion of the leading sports beverage companies.

New in 2020: Expanded coverage of emerging, niche brands in the sports beverage market.

  • 2020 Edition - Published October 2020.
  • Data through 2019 and market projections through 2024.
  • More than 50 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
Sports Beverages in the U.S. through 2024: Market Essentials
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report provides in-depth data, shedding light on various aspects of the market through reliable total market data. Questions answered in this industry research report include:

  • How many gallons of sports drinks did U.S. residents consume in 2019 and the first half of 2020?
  • How did the packaging mix change in 2019?
  • Which distribution channel grew the fastest in 2019? Which sales channels will gain share through 2024?
  • What proportion of sports drinks are low-calorie?
  • Is the protein drink segment growing? If so, by how much?
  • What market share will sports powders and low-calorie sports beverages command by 2024?
  • Which distribution channels will gain importance in 2024?

This sports beverages research report features

The report offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and looks at historical, current and anticipated segment growth through 2024. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. Through Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:

  • Historical, current and projected market statistics with the granularity necessary to put trends in context and identify pockets of opportunity.
  • Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
  • Company and brand sales volume data. Coverage includes PepsiCo (Gatorade), Coca-Cola (Powerade), BodyArmor, BioSteel and Coco5.
  • Analysis of regular vs. reduced calorie sports drink market trends.
  • A look at sports beverages by flavor through 2024.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • Volume and share data by package size historically, currently and five years into the future.
  • Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the protein drink market.
  • Five-year projections for the sports drink market and its sub-segments.

EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Sports Beverage Category Definitions slide 6

The U.S. Sports Beverage Market slide 7

  • Sports Beverages Share of U.S. Multiple Beverage Market Volume 2014 versus 2019 slide 8
  • Sports Beverages in the Context of the Current Beverage Market slide 9
  • Sports Beverage Wholesale Dollar and Volume Growth 2013 – 2019 slide 10
  • Sports Beverage Growth Trend by Segment 2014 – 2019 slide 11
  • Sports Beverage Per Capita Consumption (Gallons) 1989 – 2019 slide 12
  • Sports Beverage Wholesale Dollars: Regional Shares 2019 slide 13

Sports Beverage Categories and Trends slide 14

  • Issues and Trends slide 15
  • Retail Dollar Comparison Between Pre-Covid-19 and Post-Covid-19 2020 – 2024 slide 16
  • Leading Sports Beverage Brands by Volume (Millions of Gallons) 2019 slide 17
  • Leading Sports Beverage Brands' Share of Volume 2014 and 2019 slide 18
  • Sports Beverage Flavors by Volume (Millions of Gallons) 2019 slide 19
  • Sports Beverage Volume by Flavors 2014 and 2019 slide 20
  • Regular and Diet Sports Beverage Volume (Millions of Gallons) 2019 slide 21
  • Share of Sports Beverage Volume: Regular vs. Diet 2014 & 2019 slide 22
  • Sports Beverage Distribution Channels by Volume (Millions of Gallons) 2019 slide 23
  • Share of Sports Beverage Volume by Distribution Channel 2014 and 2019 slide 24
  • Sports Beverage Volume by Packaging Types and Sizes (Millions of Gallons) 2019 slide 25
  • Share of Sports Beverage Volume by Packaging Type and Size 2014 and 2019 slide 26
  • Protein Drink Wholesale Dollars (in Millions) 2014 – 2019 slide 27

Outlook and Future slide 28

  • Projected Sports Drink Wholesale Dollar and Volume Compound Annual Growth2009 – 2024 slide 29
  • Projected Regular and Diet Sports Beverage Volume Shares 2019 and 2024 slide 30
  • Projected Sports Beverage Volume by Flavor 2019 and 2024 slide 31
  • Sports Beverage Distribution Channels by Volume and Share 2019 – 2024 slide 32
  • Projected Sports Beverage Volume Share by Distribution Channel 2019 and 2024 slide 33
  • Sports Beverage Volume by Packaging Type and Size (Millions of Gallons) 2019 – 2024 slide 34
  • Projected Share of Sports Drink Volume by Packaging Type and Size 2019 and 2024 slide 35
  • Protein Drink Wholesale Dollars (in Millions) 2014 – 2024 slide 36

LEADING COMPANY PROFILE

Leading Sports Beverage Companies and Their Brands

PepsiCo, Inc. - Gatorade

  • Overview pg 1
  • Marketing pg 2
  • Distribution pg 28

Coca-Cola Company - Powerade

  • Overview pg 30
  • Marketing pg 30
  • Distribution pg 35

BA Sports Nutrition - BodyArmor

  • Overview pg 36
  • Marketing pg 37

Other Sports Drink Brands pg 41

  • BioSteel pg 41
  • Coco5 pg 42

EXHIBITS

1. SPORTS BEVERAGE MARKET

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2014 – 2020
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2014 – 2020
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2015 – 2020
  • 1.4 New Age Beverage Market Segments Estimated Volume 2014 – 2020
  • 1.5 New Age Beverage Market Segments Share of Volume 2014 – 2020
  • 1.6 New Age Beverage Market Segments Change in Volume 2015 – 2020
  • 1.7 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Gallonage and Growth 2002 – 2024
  • 1.8 U.S. Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2024
  • 1.9 U.S. Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2024
  • 1.10 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2024
  • 1.11 U.S. Sports Beverage Market Compound Annual Growth 1990 – 2024
  • 1.12 U.S. Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2024
  • 1.13 U.S. Sports Beverage Market Volume and Growth by Quarter 2019 – 2020
  • 1.14 U.S. Sports Beverage Market Wholesale Dollars and Growth by Quarter 2019 – 2020
  • 1.15 U.S. Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2019
  • 1.16 U.S. Sports Beverage Market Volume Comparisons Between Pre-COVID-19 and Post-COVID-19 2020
  • 1.17 U.S. Sports Beverage Market Wholesale Dollar Comparisons Between Pre-COVID-19 and Post-COVID-19 2020
  • 1.18 U.S. Sports Beverage Market Retail Dollar Comparisons Between Pre-COVID-19 and Post-COVID-19 2020

2. SPORTS BEVERAGE REGIONAL MARKETS

  • 2.19 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2024
  • 2.20 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2024
  • 2.21 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2024
  • 2.22 Regional Sports Beverage Markets Estimated Volume 1986 – 2024
  • 2.23 Regional Sports Beverage Markets Share of Volume 1986 – 2024
  • 2.24 Regional Sports Beverage Markets Change in Volume 1987 – 2024

3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES

  • 3.25 Sports Beverage Market Volume by Calorie Count 2014 – 2024
  • 3.26 Sports Beverage Market Share of Volume by Calorie Count 2014 – 2024
  • 3.27 Sports Beverage Market Change in Volume by Calorie Count 2015 – 2024
  • 3.28 Sports Beverage Market Wholesale Dollars by Calorie Count 2014 – 2024
  • 3.29 Sports Beverage Market Share of Wholesale Dollars by Calorie Count 2014 – 2024
  • 3.30 Sports Beverage Market Change in Wholesale Dollars by Calorie Count 2015 – 2024

4. SPORTS BEVERAGE FLAVORS

  • 4.31 Sports Beverage Flavors Estimated Volume by Flavor 2014 – 2024
  • 4.32 Sports Beverage Flavors Share of Volume by Flavor 2014 – 2024
  • 4.33 Sports Beverage Flavors Change in Volume by Flavor 2015 – 2024

5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

  • 5.34 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2024
  • 5.35 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2024
  • 5.36 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2024
  • 5.37 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2024
  • 5.38 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2024
  • 5.39 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2024
  • 5.40 Sports Beverages Estimated Volume by Distribution Channel 2014 – 2024
  • 5.41 Sports Beverages Share of Volume by Distribution Channel 2014 – 2024
  • 5.42 Sports Beverages Change in Volume by Distribution Channel 2015 – 2024

6. SPORTS BEVERAGE PACKAGING

  • 6.43 Sports Beverage Packaging Volume by Size and Type 2014 – 2024
  • 6.44 Sports Beverage Packaging Share of Volume by Size and Type 2014 – 2024
  • 6.45Sports Beverage Packaging Change in Volume by Size and Type 2015 – 2024

7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

  • 7.46 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2014 – 2019
  • 7.47 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2014 – 2019
  • 7.48 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2015 – 2019
  • 7.49 Leading Sports Beverage Brands Estimated Volume 2014 – 2019
  • 7.50 Leading Sports Beverage Brands Share of Volume 2014 – 2019
  • 7.51 Leading Sports Beverage Brands Change in Volume 2015 – 2019

8. SPORTS BEVERAGE ADVERTISING EXPENDITURES

  • 8.52 Leading Sports Beverage Brands Estimated Advertising Expenditures 2014 – 2019
  • 8.53 Leading Sports Beverage Brands Share of Advertising Expenditures 2014 – 2019
  • 8.54 Leading Sports Beverage Brands Change in Advertising Expenditures 2015 – 2019
  • 8.55 Sports Beverage Advertising Expenditures by Media 2014 – 2019
  • 8.56 Sports Beverage Share of Advertising Expenditures by Media 2014 – 2019
  • 8.57 Sports Beverage Change in Advertising Expenditures by Media 2015 – 2019

9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER

  • 9.58 Demographics of the Sports Beverage Consumer 2019
  • 9.59 Demographics of the Gatorade Consumer 2019
  • 9.60 Demographics of the Powerade Consumer 2019

10. THE RTD PROTEIN DRINK MARKET

  • 10.61 RTD Protein Drink and Meal Replacement Market Estimated Volume by Segment 2014 – 2024
  • 10.62 RTD Protein Drink and Meal Replacement Market Share of Volume by Segment 2014 – 2024
  • 10.63 RTD Protein Drink and Meal Replacement Market Change in Volume by Segment 2015 – 2024
  • 10.64 RTD Protein Drink and Meal Replacement Market Estimated Wholesale Dollars by Segment 2014 – 2024
  • 10.65 RTD Protein Drink and Meal Replacement Market Share of Wholesale Dollars by Segment 2014 – 2024
  • 10.66 RTD Protein Drink and Meal Replacement Market Change in Wholesale Dollars by Segment 2015 – 2024
  • 10.67 Leading RTD Protein Drink and Meal Replacement Brands Estimated Volume 2014 – 2019
  • 10.68 Leading RTD Protein Drink and Meal Replacement Brands Share of Volume 2014 – 2019
  • 10.69 Leading RTD Protein Drink and Meal Replacement Brands Change in Volume 2015 – 2019
  • 10.70 Leading RTD Protein Drink and Meal Replacement Brands Estimated Wholesale Dollars 2014 – 2019
  • 10.71 Leading RTD Protein Drink and Meal Replacement Brands Share of Wholesale Dollars 2014 – 2019
  • 10.72 Leading RTD Protein Drink and Meal Replacement Brands Change in Wholesale Dollars 2015 – 2019

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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