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Get a comprehensive view of the market for U.S. sports beverages. This report includes industry data by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and provides users with the data needed to identify opportunities, benchmark their progress and set goals for the future.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments as well as a detailed discussion of the leading coffee companies.

  • 2019 Edition - Published October 2019.
  • Data through 2018 and market projections through 2023.
  • More than 50 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
Sports Beverages in the U.S. through 2023: Market Essentials
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report provides in-depth data, shedding light on various aspects of the market through reliable total market data. Questions answered in this industry research report include:

  • How did the packaging mix change in 2018?
  • What proportion of sports drinks are low-calorie?
  • Is the protein drink segment growing? If so, by how much?
  • How many gallons of sports drinks did U.S. residents consume in 2018 and the first half of 2019?
  • Which distribution channel grew the fastest in 2018? Which sales channels will gain share through 2023?
  • What market share will sports powders and low-calorie sports beverages command by 2023?
  • Which distribution channels will gain importance in 2023?

This sports beverages research report features

The report offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and looks at historical, current and anticipated segment growth through 2023. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. Through Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:

  • Historical, current and projected market statistics with the granularity necessary to put trends in context and identify pockets of opportunity.
  • Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
  • Company and brand sales volume data. Coverage includes PepsiCo (Gatorade), Coca-Cola (Powerade), BodyArmor, Big Red (All Sport) and others.
  • Analysis of regular vs. reduced calorie sports drink market trends.
  • A look at sports beverages by flavor through 2023.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • Volume and share data by package size historically, currently and five years into the future.
  • Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the protein drink market.
  • Five-year projections for the sports drink market and its sub-segments.

EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Sports Beverage Category Definitions slide 6

The U.S. Sports Beverage Market slide 7

  • Sports Beverages Share of U.S. Multiple Beverage Market Volume 2013 versus 2018 slide 8
  • Sports Beverages in the Context of the Current Beverage Market slide 9
  • Sports Beverage Wholesale Dollar and Volume Growth 2012 – 2018 slide 10
  • Sports Beverage Growth Trend by Segment 2013 – 2018 slide 11
  • Sports Beverage Per Capita Consumption (Gallons) 1988 – 2018 slide 12
  • Sports Beverage Wholesale Dollars: Regional Shares 2018 slide 13

Sports Beverage Categories and Trends slide 14

  • Issues and Trends slide 15
  • Leading Sports Beverage Brands by Volume (Millions of Gallons) 2018 slide 16
  • Leading Sports Beverage Brands’ Share of Volume 2013 and 2018 slide 17
  • Sports Beverage Flavors by Volume (Millions of Gallons) 2018 slide 18
  • Sports Beverage Volume by Flavors 2013 and 2018 slide 19
  • Regular and Diet Sports Beverage Volume (Millions of Gallons) 2018 slide 20
  • Share of Sports Beverage Volume: Regular vs. Diet 2013 & 2018 slide 21
  • Sports Beverage Distribution Channels by Volume (Millions of Gallons) 2018 slide 22
  • Share of Sports Beverage Volume by Distribution Channel 2013 and 2018 slide 23
  • Sports Beverage Volume by Packaging Types and Sizes (Millions of Gallons) 2018 slide 24
  • Share of Sports Beverage Volume by Packaging Type and Size 2013 and 2018 slide 25
  • Protein Drink Wholesale Dollars (in Millions) 2012 – 2018 slide 26

Outlook and Future slide 27

  • Projected Sports Drink Wholesale Dollar and Volume Compound Annual Growth 2008 – 2023(P) slide 28
  • Projected Regular and Diet Sports Beverage Volume Shares 2018 versus 2023(P) slide 29
  • Projected Sports Beverage Volume by Flavor 2018 versus 2023(P) slide 30
  • Sports Beverage Distribution Channels by Volume and Share 2018 – 2023(P) slide 31
  • Projected Sports Beverage Volume Share by Distribution Channel 2018 and 2023(P) slide 32
  • Sports Beverage Volume by Packaging Type and Size (Millions of Gallons) 2018 – 2023(P) slide 33
  • Projected Share of Sports Drink Volume by Packaging Type and Size 2018 and 2023(P) slide 34
  • Protein Drink Wholesale Dollars (in Millions) 2013 – 2023(P) slide 35

LEADING COMPANY PROFILE

Leading Sports Beverage Companies and Their Brands

PepsiCo, Inc. - Gatorade

  • Overview pg 1
  • Marketing pg 2
  • Distribution pg 27

Coca-Cola Company - Powerade

  • Overview pg 30
  • Marketing pg 30
  • Distribution pg 34

BA Sports Nutrition - BodyArmor

  • Overview pg 36
  • Marketing pg 37

Other Sports Drink Brands pg 41

  • All Sport pg 41

EXHIBITS

1. SPORTS BEVERAGE MARKET

  • 1.1 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Gallonage and Growth 2002 – 2023
  • 1.2 Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2023
  • 1.3 Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2023
  • 1.4 Sports Beverage Market Per Capita Consumption 1985 – 2023
  • 1.5 Sports Beverage Market Compound Annual Growth 1990 – 2023
  • 1.6 Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2023
  • 1.7 Sports Beverage Market Volume and Growth by Quarter 2018 – 2019
  • 1.8 Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2018

2. SPORTS BEVERAGE REGIONAL MARKETS

  • 2.9 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2023
  • 2.10 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2023
  • 2.11 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2023
  • 2.12 Regional Sports Beverage Markets Estimated Volume 1986 – 2023
  • 2.13 Regional Sports Beverage Markets Share of Volume 1986 – 2023
  • 2.14 Regional Sports Beverage Markets Change in Volume 1987 – 2023

3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES

  • 3.15 Sports Beverage Market Volume by Calorie Count 2013 – 2023
  • 3.16 Sports Beverage Market Share of Volume by Calorie Count 2013 – 2023
  • 3.17 Sports Beverage Market Change in Volume by Calorie Count 2014 – 2023
  • 3.18 Sports Beverage Market Wholesale Dollars by Calorie Count 2013 – 2023
  • 3.19 Sports Beverage Market Share of Wholesale Dollars by Calorie Count 2013 – 2023
  • 3.20 Sports Beverage Market Change in Wholesale Dollars by Calorie Count 2014 – 2023

4. SPORTS BEVERAGE FLAVORS

  • 4.21 Sports Beverage Flavors Estimated Volume by Flavor 2013 – 2023
  • 4.22 Sports Beverage Flavors Share of Volume by Flavor 2013 – 2023
  • 4.23 Sports Beverage Flavors Change in Volume by Flavor 2014 – 2023

5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

  • 5.24 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2023
  • 5.25 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2023
  • 5.26 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2023
  • 5.27 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2023
  • 5.28 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2023
  • 5.29 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2023
  • 5.30 Sports Beverages Estimated Volume by Distribution Channel 2013 – 2023
  • 5.31 Sports Beverages Share of Volume by Distribution Channel 2013 – 2023
  • 5.32 Sports Beverages Change in Volume by Distribution Channel 2014 – 2023

6. SPORTS BEVERAGE PACKAGING

  • 6.33 Sports Beverage Packaging Volume by Size and Type 2013 – 2023
  • 6.34 Sports Beverage Packaging Share of Volume by Size and Type 2013 – 2023
  • 6.35 Sports Beverage Packaging Change in Volume by Size and Type 2014 – 2023

7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

  • 7.36 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2013 – 2018
  • 7.37 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2013 – 2018
  • 7.38 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2014 – 2018
  • 7.39 Leading Sports Beverage Brands Estimated Volume 2013 – 2018
  • 7.40 Leading Sports Beverage Brands Share of Volume 2013 – 2018
  • 7.41 Leading Sports Beverage Brands Change in Volume 2014 – 2018

8. SPORTS BEVERAGE ADVERTISING EXPENDITURES

  • 8.42 Leading Sports Beverage Brands Estimated Advertising Expenditures 2013 – 2018
  • 8.43 Leading Sports Beverage Brands Share of Advertising Expenditures 2013 – 2018
  • 8.44 Leading Sports Beverage Brands Change in Advertising Expenditures 2014 – 2018
  • 8.45 Sports Beverage Advertising Expenditures by Media 2013 – 2018
  • 8.46 Sports Beverage Share of Advertising Expenditures by Media 2013 – 2018
  • 8.47 Sports Beverage Change in Advertising Expenditures by Media 2014 – 2018

9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER

  • 9.48 Demographics of the Sports Beverage Consumer 2018
  • 9.49 Demographics of the Gatorade Consumer 2018
  • 9.50 Demographics of the Powerade Consumer 2018

10. THE RTD PROTEIN DRINK MARKET

  • 10.51 RTD Protein Drink Market Estimated Wholesale Dollars and Volume 2000 – 2023
  • 10.52 RTD Protein Drink Market Change in Wholesale Dollars and Volume 2001 – 2023

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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