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This beverage packaging research report offers market insights as well as statistical breakouts by type and size (in units) for eleven beverage categories, making it the most comprehensive research report available. It covers beverage-packaging issues, trends and innovations by category and by beverage type. It also includes discussion of leading companies, their history and products.

  • 2017 Edition - Published September 2017.
  • Data through 2016 and market projections through 2021.
  • 400+ pages, with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF and Word formats, 3-user access.
Beverage Packaging in the U.S., 2017 edition
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

You won't want to miss BMC's industry report and its insights on the ever-changing beverage packaging marketplace. As consumer environmental concerns grow and their need for convenience continues, industry ingenuity is at peak levels. Innovation abounds as packaging suppliers strive to develop new packaging formats and solutions to meet consumer demands. You'll find answers to your questions including:

  • What are the latest developments in beverage packaging in the U.S. market?
  • Which packaging segments and sizes grew in 2016, and which did not?
  • How have the various packaging materials divided up the beverage packaging market share pie and what share shifts can be expected in the future? What trends will drive the changes?
  • What are the unit volumes for each of the leading beverage types, including beer, bottled water, carbonated soft drinks, distilled spirits, ready-to-drink tea and coffee, energy drinks, fruit beverages, wine and sports beverages?
  • What are the latest packaging innovations devised by industry leaders including cans, bottles, flexible packaging and plastic?
  • What percentage of unit volume have tea pods claimed?
  • What percentage of shelf-stable fruit drink units are sold in pouches?
  • What are the growth prospects through 2021 – by beverage type and package type?

This report features

Beverage Packaging in the U.S. offers the most comprehensive beverage packaging research available, providing a comprehensive overview of the U.S. beverage market from a packaging perspective. It features:

  • A review of the evolution of beverage packaging from the simplest bottle structure to the shaped two-piece aluminum cans and stand-up pouch.
  • Investigation of the strategic packaging design and its psychological effect on purchasing decisions.
  • Comprehensive analysis of the types of packaging materials – metal, glass, plastic and paper – and their relative importance in the different beverage segments.
  • A detailed discussion and data on packaging materials and sizes for each industry including: carbonated soft drinks, bottled water, beer, wine, distilled spirits, fruit beverages, sports and energy drinks and ready-to-drink coffee, tea and milk.
  • An in-depth review of the beverage packaging industry suppliers and the leading packaging manufacturers, looking at their offerings, marketing strategy, production facilities and financial position. Companies covered include Alcoa, Amcor, Ball Corporation, Crown Holdings, DAK Americas, International Paper, Novelis, O-I, Plastipak Packaging, Reynolds Group Holdings and WestRock.
  • In this comprehensive beverage packaging market report, Beverage Marketing also offers growth projections for the various packaging materials by beverage category and discussion of the trends that will drive the beverage packaging market through 2021.

1. THE U.S. BEVERAGE PACKAGING MARKET

The National Beverage Packaging Market pg 1

  • Overview pg 1
  • Environmental Issues pg 5
  • Historical Development pg 9

The Role of Packaging in Product Marketing pg 16

  • Overview pg 16
  • Form and Function pg 17
  • Value pg 20
  • Consumer Appeal pg 23

The National Beverage Packaging Market by Type pg 28

  • Overview pg 28

Aluminum Cans

  • Overview pg 33
  • By Beverage Type pg 34

Plastic Packaging

  • Overview pg 36
  • By Beverage Type pg 37

Glass Packaging

  • Overview pg 40
  • By Beverage Type pg 40

Paper Packaging

  • Overview pg 43
  • By Beverage Type pg 44

Aseptic Packaging

  • Overview pg 46

Pouch Packaging

  • Overview pg 48

EXHIBITS

  • 1.1 U.S. Beverage Packaging Market Unit Volume by Category 2011 – 2016 pg 50
  • 1.2 U.S. Beverage Packaging Market Share of Unit Volume by Category 2011 –2016 pg 51
  • 1.3 U.S. Beverage Packaging Market Change in Unit Volume by Category 2012 – 2016 pg 52
  • 1.4 U.S. Beverage Packaging Market PET and Aluminum Recycling Rates 1998 – 2016 pg 53
  • 1.5 U.S. Beverage Packaging Market Unit Volume by Package Type 2011 – 2016 pg 54
  • 1.6 U.S. Beverage Packaging Market Share of Unit Volume by Package Type 2011 – 2016 pg 55
  • 1.7 U.S. Beverage Packaging Market Change in Unit Volume by Package Type 2012 – 2016 pg 56
  • 1.8 Can Packaging Unit Volume by Beverage Type 2011 – 2016 pg 57
  • 1.9 Can Packaging Share of Unit Volume by Beverage Type 2011 – 2016 pg 58
  • 1.10 Can Packaging Change in Unit Volume by Beverage Type 2012 – 2016 pg 59
  • 1.11 Plastic Packaging Unit Volume by Beverage Type 2011 – 2016 pg 60
  • 1.12 Plastic Packaging Share of Unit Volume by Beverage Type 2011 – 2016 pg 61
  • 1.13 Plastic Packaging Change in Unit Volume by Beverage Type 2012 – 2016 pg 62
  • 1.14 Glass Packaging Unit Volume by Beverage Type 2011 – 2016 pg 63
  • 1.15 Glass Packaging Share of Unit Volume by Beverage Type 2011 – 2016 pg 64
  • 1.16 Glass Packaging Change in Unit Volume by Beverage Type 2012 – 2016 pg 65
  • 1.17 Paper Packaging Unit Volume by Beverage Type 2011 – 2016 pg 66
  • 1.18 Paper Packaging Share of Unit Volume by Beverage Type 2011 – 2016 pg 67
  • 1.19 Paper Packaging Change in Unit Volume by Beverage Type 2012 – 2016 pg 68

2. U.S. CARBONATED SOFT DRINK PACKAGING

Carbonated Soft Drink Packaging pg 69

  • Overview pg 69
  • Package Sizes pg 89
  • Secondary Packaging pg 92

EXHIBITS

  • 2.20 Carbonated Soft Drink Packaging Volume 1975 – 2016 pg 94
  • 2.21 Carbonated Soft Drink Packaging Share of Volume 1975 – 2016 pg 95
  • 2.22 Carbonated Soft Drink Packaging Change in Volume 1985 – 2016 pg 96
  • 2.23 Carbonated Soft Drink Packaging Volume by Size and Type 2011 – 2016 pg 97
  • 2.24 Carbonated Soft Drink Packaging Share of Volume by Size and Type 2011 – 2016 pg 98
  • 2.25 Carbonated Soft Drink Packaging Change in Volume by Size and Type 2012 – 2016 pg 99
  • 2.26 Carbonated Soft Drink Sales in Supermarkets Shares by Secondary Package Type 2011 – 2016 pg 100

3. U.S. BEER PACKAGING

Beer Packaging pg 101

  • Overview pg 101
  • Container Types pg 105
  • Secondary Packaging pg 114

EXHIBITS

  • 3.27 Beer Packaging Volume by Container Type 1980 – 2016 pg 117
  • 3.28 Beer Packaging Share by Container Type 1980 – 2016 pg 118
  • 3.29 Beer Packaging Growth by Container Type 1981 – 2016 pg 119
  • 3.30 Beer Packaging Estimated Dollar Shares by Secondary Package Type 2016 pg 120

4. U.S. BOTTLED WATER PACKAGING

Bottled Water Packaging pg 121

  • Overview pg 121
  • Domestic Sparkling Water pg 139
  • Domestic Non–Sparkling Water pg 142

EXHIBITS

  • 4.31 Bottled Water Packaging Unit Volume by Material 2011 – 2016 pg 146
  • 4.32 Bottled Water Packaging Share of Unit Volume by Material 2011 – 2016 pg 147
  • 4.33 Bottled Water Packaging Change in Unit Volume by Material 2012 – 2016 pg 148
  • 4.34 Domestic Sparkling Water Unit Volume by Material and Size 2011 – 2016 pg 149
  • 4.35 Domestic Sparkling Water Share of Unit Volume by Material and Size 2011 – 2016 pg 150
  • 4.36 Domestic Sparkling Water Change in Unit Volume by Material and Size 2012 – 2016 pg 151
  • 4.37 Domestic Non–Sparkling Water Packaging Volume by Material and Size 2011 – 2016 pg 152
  • 4.38 Domestic Non–Sparkling Water Packaging Share of Unit Volume by Material and Size 2011 – 2016 pg 153
  • 4.39 Domestic Non–Sparkling Water Packaging Change in Unit Volume by Material and Size 2012 – 2016 pg 154

5. U.S. WINE AND DISTILLED SPIRITS PACKAGING

Distilled Spirits Packaging pg 155

  • Overview pg 155
  • Package Sizes pg 158

Wine Packaging pg 160

  • Overview pg 160
  • Package Sizes pg 168

EXHIBITS

  • 5.40 Distilled Spirits Packaging Unit Volume and Growth 1981 – 2016 pg 169
  • 5.41 Distilled Spirits Packaging Estimated Unit Volume by Size 2011 – 2016 pg 170
  • 5.42 Distilled Spirits Packaging Estimated Share of Unit Volume by Size 2011 – 2016 pg 171
  • 5.43 Distilled Spirits Packaging Estimated Change in Unit Volume by Size 2012 – 2016 pg 172
  • 5.44 Distilled Spirits Packaging Estimated Glass vs. Plastic Volume 2016 pg 173
  • 5.45 Distilled Spirits Packaging Estimated Glass vs. Plastic Share 2016 pg 174
  • 5.46 Wine Packaging Unit Volume and Growth 1979 – 2016 pg 175
  • 5.47 Wine Packaging Estimated Unit Volume by Size 2011 – 2016 pg 176
  • 5.48 Wine Packaging Estimated Share of Unit Volume by Size 2011 – 2016 pg 177
  • 5.49 Wine Packaging Estimated Change in Unit Volume by Size 2012 – 2016 pg 178

6. U.S. FRUIT BEVERAGE PACKAGING

Fruit Beverage Packaging pg 179

  • Overview pg 179

Frozen Concentrate Fruit Juice Packaging pg 183

  • Overview pg 183

Chilled, Ready–to–Serve Fruit Juice Packaging pg 185

  • Overview pg 185
  • Package Sizes pg 186

Shelf–Stable Fruit Juice Packaging pg 189

  • Overview pg 189
  • Package Sizes pg 189

Shelf–Stable Fruit Drink Packaging pg 192

  • Overview pg 192
  • Package Sizes pg 193

Chilled, Ready–to–Serve Fruit Drink Packaging pg 195

  • Overview pg 195

Frozen Concentrate Fruit Drink Packaging pg 196

  • Overview pg 196

EXHIBITS

  • 6.50 Frozen Concentrate Fruit Juice Unit Volume by Size of Can 1991 – 2016 pg 197
  • 6.51 Frozen Concentrate Fruit Juice Share of Unit Volume by Size of Can 1991 – 2016 pg 198
  • 6.52 Frozen Concentrate Fruit Juice Change in Unit Volume by Size of Can 1992 – 2016 pg 199
  • 6.53 Chilled, Ready–to–Serve Fruit Juice Unit Volume by Container Size 2011 – 2016 pg 200
  • 6.54 Chilled, Ready–to–Serve Fruit Juice Share of Unit Volume by Container Size 2011 – 2016 pg 201
  • 6.55 Chilled, Ready–to–Serve Fruit Juice Change in Unit Volume by Container Size 2012 – 2016 pg 202
  • 6.56 Shelf–Stable Fruit Juice Unit Volume by Container Size 2011 – 2016 pg 203
  • 6.57 Shelf–Stable Fruit Juice Share of Unit Volume by Container Size 2011 – 2016 pg 204
  • 6.58 Shelf–Stable Fruit Juice Change in Unit Volume by Container Size 2012 – 2016 pg 205
  • 6.59 Shelf–Stable Fruit Drinks Unit Volume by Container Size 2011 – 2016 pg 206
  • 6.60 Shelf–Stable Fruit Drinks Share of Unit Volume by Container Size 2011 – 2016 pg 207
  • 6.61 Shelf–Stable Fruit Drinks Change in Unit Volume by Container Size 2012 – 2016 pg 208
  • 6.62 Chilled, Ready–to–Serve Fruit Drinks Unit Volume by Container Type 2011 – 2016 pg 209
  • 6.63 Chilled, Ready–to–Serve Fruit Drinks Share of Unit Volume by Container Type 2011 – 2016 pg 210
  • 6.64 Chilled, Ready–to–Serve Fruit Drinks Change in Unit Volume by Container Type 2012 – 2016 pg 211
  • 6.65 Frozen Concentrate Fruit Drinks Unit Volume by Size of Can 1991 – 2016 pg 212
  • 6.66 Frozen Concentrate Fruit Drinks Share of Unit Volume by Size of Can 1991 – 2016 pg 213
  • 6.67 Frozen Concentrate Fruit Drinks Change in Unit Volume by Size of Can 1992 – 2016 pg 214

7. U.S. READY–TO–DRINK COFFEE PACKAGING

RTD Coffee Packaging pg 215

  • Overview pg 215

EXHIBITS

  • 7.68 RTD Coffee Packaging Unit Volume by Type 2011 – 2016 pg 226
  • 7.69 RTD Coffee Packaging Share of Unit Volume by Type 2011 – 2016 pg 227
  • 7.70 RTD Coffee Packaging Change in Unit Volume by Type 2012 – 2016 pg 228

8. U.S. TEA PACKAGING

Tea Packaging pg 229

  • Overview pg 229
  • Ready–to–Drink Tea Packaging pg 235

EXHIBITS

  • 8.71 Tea Packaging Unit Volume by Type 2011 – 2016 pg 239
  • 8.72 Tea Packaging Share of Unit Volume by Type 2011 – 2016 pg 240
  • 8.73 Tea Packaging Change in Unit Volume by Type 2012 – 2016 pg 241
  • 8.74 Ready–to–Drink Tea Packaging Volume by Size and Type 2011 – 2016 pg 242
  • 8.75 Ready–to–Drink Tea Packaging Share of Unit Volume by Size and Type 2011 – 2016 pg 243
  • 8.76 Ready–to–Drink Tea Packaging Change in Unit Volume by Size and Type 2012 – 2016 pg 244

9. U.S. MILK PACKAGING

Milk Packaging pg 245

  • Overview pg 245

EXHIBITS

  • 9.77 Milk Packaging Unit Volume by Type 2011 – 2016 pg 254
  • 9.78 Milk Packaging Share of Unit Volume by Type 2011 – 2016 pg 255
  • 9.79 Milk Packaging Change in Unit Volume by Type 2012 – 2016 pg 256

10. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING

Sports Beverage Packaging pg 257

  • Overview pg 257
  • Package Sizes pg 268

Energy Drink Packaging pg 269

  • Overview pg 269
  • Package Sizes pg 273

EXHIBITS

  • 10.80 Sports Beverage Packaging Unit Volume by Size 2011 – 2016 pg 283
  • 10.81 Sports Beverage Packaging Share of Unit Volume by Size 2011 – 2016 pg 284
  • 10.82 Sports Beverage Packaging Change in Unit Volume by Size 2012 – 2016 pg 285
  • 10.83 Energy Drink Packaging Unit Volume by Size 1997 – 2016 pg 286
  • 10.84 Energy Drink Packaging Share of Unit Volume by Size 1997 – 2016 pg 287
  • 10.85 Energy Drink Packaging Change in Unit Volume by Size 1998 – 2016 pg 288

11. THE LEADING BEVERAGE PACKAGING COMPANIES

Beverage Package Manufacturing pg 289

  • Overview pg 289

ALCOA

  • Overview pg 300
  • History pg 305
  • Products and Services pg 308
  • Financial pg 310

AMCOR

  • Overview pg 312
  • History pg 316
  • Products and Services pg 317
  • Financial pg 322

BALL CORPORATION

  • Overview pg 324
  • History pg 328
  • Products and Services pg 332
  • Financial pg 343

CROWN HOLDINGS, INC.

  • Overview pg 345
  • History pg 347
  • Products and Services pg 349
  • Financial pg 354

DAK AMERICAS

  • Overview pg 355
  • History pg 355
  • Products and Services pg 357
  • Financial pg 358

INTERNATIONAL PAPER

  • Overview pg 359
  • History pg 360
  • Products and Services pg 363
  • Financial pg 365

MOSSI & GHISOLFI GROUP

  • Overview pg 366
  • History pg 369
  • Products and Services pg 369
  • Financial pg 370

NOVELIS

  • Overview pg 371
  • History pg 371
  • Products and Services pg 374
  • Financial pg 375

O–I

  • Overview pg 377
  • History pg 379
  • Products and Services pg 382
  • Financial pg 385

PLASTIPAK PACKAGING INC.

  • Overview pg 386
  • History pg 386
  • Products and Services pg 387
  • Financial pg 388

REYNOLDS GROUP HOLDINGS

  • Overview pg 389
  • History pg 390
  • Products and Services pg 392
  • Financial pg 395

WESTROCK

  • Overview pg 396
  • History pg 396
  • Products and Services pg 397
  • Financial pg 398

12. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET

The Projected National Beverage Packaging Market pg 399

  • Overview pg 399
  • Unit Volume pg 404
  • The Cost Environment pg 405
  • The Technology Environment pg 406

The Projected Beverage Packaging Market by Type pg 407

  • Cans pg 407
  • Plastic pg 408
  • Glass pg 409
  • Paper pg 410

The Projected Beverage Packaging Market by Category pg 412

  • Overview pg 412

EXHIBITS

  • 12.86 Projected Beverage Packaging Market Unit Volume by Material Type 2016 – 2021 pg 414
  • 12.87 Projected Beverage Packaging Market Share of Unit Volume by Material Type 2016 – 2021 pg 415
  • 12.88 Projected Beverage Packaging Market Compound Annual Growth by Material Type 2016 – 2021 pg 416
  • 12.89 Projected Can Packaging Unit Volume by Beverage Type 2016 – 2021 pg 417
  • 12.90 Projected Can Packaging Share of Unit Volume by Beverage Type 2016 – 2021 pg 418
  • 12.91 Projected Can Packaging Compound Annual Growth by Beverage Type 2016 – 2021 pg 419
  • 12.92 Projected Plastic Packaging Unit Volume by Beverage Type 2016 – 2021 pg 420
  • 12.93 Projected Plastic Packaging Share of Unit Volume by Beverage Type 2016 – 2021 pg 421
  • 12.94 Projected Plastic Packaging Compound Annual Growth by Beverage Type 2016 – 2021 pg 422
  • 12.95 Projected Glass Packaging Unit Volume by Beverage Type 2016 – 2021 pg 423
  • 12.96 Projected Glass Packaging Share of Unit Volume by Beverage Type 2016 – 2021 pg 424
  • 12.97 Projected Glass Packaging Compound Annual Growth by Beverage Type 2016 – 2021 pg 425
  • 12.98 Projected Paper Packaging Unit Volume by Beverage Type 2016 – 2021 pg 426
  • 12.99 Projected Paper Packaging Share of Unit Volume by Beverage Type 2016 – 2021 pg 427
  • 12.100 Projected Paper Packaging Compound Annual Growth by Beverage Type 2016 – 2021 pg 428
  • 12.101 Projected Beverage Packaging Market Unit Volume by Beverage Type 2016 – 2021 pg 429
  • 12.102 Projected Beverage Packaging Market Share of Unit Volume by Beverage Type 2016 – 2021 pg 430
  • 12.103 Projected Beverage Packaging Market Compound Annual Growth by Beverage Type 2016 – 2021 pg 431

APPENDIX

Conversion Formulas pg 432

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.