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This beverage packaging research report offers market insights as well as statistical breakouts by type and size (in units) for eleven beverage categories, making it the most comprehensive research report available. It covers beverage-packaging issues, trends and innovations by category and by beverage type. It also includes discussion of leading companies, their history and products.

  • 2019 Edition - Published November 2019.
  • Data through 2018 and market projections through 2023.
  • 400+ pages, with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
Beverage Packaging in the U.S., 2019 edition
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

You won't want to miss BMC's industry report and its insights on the ever-changing beverage packaging marketplace. As consumers’ environmental concerns grow and their need for convenience continues, industry ingenuity is at peak levels. Innovation abounds as packaging suppliers strive to develop new packaging formats and solutions to meet consumer demands. You'll find answers to your questions including:

  • What are the latest developments in beverage packaging in the U.S. market?
  • Which packaging segments and sizes grew in 2018, and which did not?
  • How have the various packaging materials divided up the beverage packaging market share pie and what share shifts can be expected in the future? What trends will drive the changes?
  • What are the unit volumes for each of the leading beverage types, including beer, bottled water, carbonated soft drinks, distilled spirits, ready-to-drink tea and coffee, energy drinks, fruit beverages, wine and sports beverages?
  • What are the latest packaging innovations devised by industry leaders including cans, bottles, flexible packaging and plastic?
  • What percentage of unit volume have tea pods claimed?
  • What percentage of shelf-stable fruit drink units are sold in pouches?
  • What are the growth prospects through 2023 – by beverage type and package type?

This report features

Beverage Packaging in the U.S. offers the most comprehensive beverage packaging research available, providing a comprehensive overview of the U.S. beverage market from a packaging perspective. It features:

  • A review of the evolution of beverage packaging from the simplest bottle structure to the shaped two-piece aluminum cans and stand-up pouch.
  • Investigation of the strategic packaging design and its psychological effect on purchasing decisions.
  • Comprehensive analysis of the types of packaging materials – metal, glass, plastic and paper - and their relative importance in the different beverage segments.
  • A detailed discussion and data on packaging materials and sizes for each industry including: carbonated soft drinks, bottled water, beer, wine, distilled spirits, fruit beverages, sports and energy drinks and ready-to-drink coffee, tea and milk.
  • An in-depth review of the beverage packaging industry suppliers and the leading packaging manufacturers, looking at their offerings, marketing strategy, production facilities and financial position. Companies covered include Alcoa, Amcor, Ball Corporation, Crown Holdings, DAK Americas, International Paper, Novelis, O-I, Plastipak Packaging, Reynolds Group Holdings and WestRock.
  • In this comprehensive beverage packaging market report, Beverage Marketing also offers growth projections for the various packaging materials by beverage category and discussion of the trends that will drive the beverage packaging market through 2023.

1. THE U.S. BEVERAGE PACKAGING MARKET

The National Beverage Packaging Market pg 1

  • Overview pg 1
  • Environmental Issues pg 5
  • Historical Development pg 9

The Role of Packaging in Product Marketing pg 16

  • Overview pg 16
  • Form and Function pg 17
  • Value pg 20
  • Consumer Appeal pg 23

The National Beverage Packaging Market by Type pg 28

  • Overview pg 28

Aluminum Cans

  • Overview pg 33
  • By Beverage Type pg 34

Plastic Packaging

  • Overview pg 36
  • By Beverage Type pg 37

Glass Packaging

  • Overview pg 40
  • By Beverage Type pg 40

Paper Packaging

  • Overview pg 43
  • By Beverage Type pg 44

Aseptic Packaging

  • Overview pg 46

Pouch Packaging

  • Overview pg 48

EXHIBITS

  • 1.1 U.S. Beverage Packaging Market Unit Volume by Category 2013 – 2018 pg 50
  • 1.2 U.S. Beverage Packaging Market Share of Unit Volume by Category 2013 – 2018 pg 51
  • 1.3 U.S. Beverage Packaging Market Change in Unit Volume by Category 2014 – 2018 pg 52
  • 1.4 U.S. Beverage Packaging Market PET and Aluminum Recycling Rates 1998 – 2018 pg 53
  • 1.5 U.S. Beverage Packaging Market Unit Volume by Package Type 2013 – 2018 pg 54
  • 1.6 U.S. Beverage Packaging Market Share of Unit Volume by Package Type 2013 – 2018 pg 55
  • 1.7 U.S. Beverage Packaging Market Change in Unit Volume by Package Type 2014 – 2018 pg 56
  • 1.8 Can Packaging Unit Volume by Beverage Type 2013 – 2018 pg 57
  • 1.9 Can Packaging Share of Unit Volume by Beverage Type 2013 – 2018 pg 58
  • 1.10 Can Packaging Change in Unit Volume by Beverage Type 2014 – 2018 pg 59
  • 1.11 Plastic Packaging Unit Volume by Beverage Type 2013 – 2018 pg 60
  • 1.12 Plastic Packaging Share of Unit Volume by Beverage Type 2013 – 2018 pg 61
  • 1.13 Plastic Packaging Change in Unit Volume by Beverage Type 2014 – 2018 pg 62
  • 1.14 Glass Packaging Unit Volume by Beverage Type 2013 – 2018 pg 63
  • 1.15 Glass Packaging Share of Unit Volume by Beverage Type 2013 – 2018 pg 64
  • 1.16 Glass Packaging Change in Unit Volume by Beverage Type 2014 – 2018 pg 65
  • 1.17 Paper Packaging Unit Volume by Beverage Type 2013 – 2018 pg 66
  • 1.18 Paper Packaging Share of Unit Volume by Beverage Type 2013 – 2018 pg 67
  • 1.19 Paper Packaging Change in Unit Volume by Beverage Type 2014 – 2018 pg 68

2. U.S. CARBONATED SOFT DRINK PACKAGING

Carbonated Soft Drink Packaging pg 69

  • Overview & Issues pg 69
  • Package Sizes pg 77
  • Secondary Packaging pg 80

EXHIBITS

  • 2.20 Carbonated Soft Drink Packaging Volume 1975 – 2018 pg 82
  • 2.21 Carbonated Soft Drink Packaging Share of Volume 1975 – 2018 pg 83
  • 2.22 Carbonated Soft Drink Packaging Change in Volume 1985 – 2018 pg 84
  • 2.23 Carbonated Soft Drink Packaging Volume by Size and Type 2013 – 2018 pg 85
  • 2.24 Carbonated Soft Drink Packaging Share of Volume by Size and Type 2013 – 2018 pg 86
  • 2.25 Carbonated Soft Drink Packaging Change in Volume by Size and Type 2014 – 2018 pg 87
  • 2.26 Carbonated Soft Drink Sales in Supermarkets Shares by Secondary Package Type 2013 – 2018 pg 88

3. U.S. BEER PACKAGING

Beer Packaging pg 89

  • Overview & Issues pg 89
  • Container Types pg 93
  • Secondary Packaging pg 100

EXHIBITS

  • 3.27 Beer Packaging Volume by Container Type 1980 – 2018 pg 101
  • 3.28 Beer Packaging Share by Container Type 1980 – 2018 pg 102
  • 3.29 Beer Packaging Growth by Container Type 1981 – 2018 pg 103
  • 3.30 Beer Packaging Estimated Dollar Shares by Secondary Package Type 2018 pg 104

4. U.S. BOTTLED WATER PACKAGING

Bottled Water Packaging pg 105

  • Overview & Issues pg 105
  • Domestic Sparkling Water pg 122
  • Domestic Non-Sparkling Water pg 124

EXHIBITS

  • 4.31 Bottled Water Packaging Unit Volume by Material 2013 – 2018 pg 128
  • 4.32 Bottled Water Packaging Share of Unit Volume by Material 2013 – 2018 pg 129
  • 4.33 Bottled Water Packaging Change in Unit Volume by Material 2014 – 2018 pg 130
  • 4.34 Domestic Sparkling Water Unit Volume by Material and Size 2013 – 2018 pg 131
  • 4.35 Domestic Sparkling Water Share of Unit Volume by Material and Size 2013 – 2018 pg 132
  • 4.36 Domestic Sparkling Water Change in Unit Volume by Material and Size 2014 – 2018 pg 133
  • 4.37 Domestic Non-Sparkling Water Packaging Volume by Material and Size 2013 – 2018 pg 134
  • 4.38 Domestic Non-Sparkling Water Packaging Share of Unit Volume by Material and Size 2013 – 2018 pg 135
  • 4.39 Domestic Non-Sparkling Water Packaging Change in Unit Volume by Material and Size 2014 – 2018 pg 136

5. U.S. WINE AND DISTILLED SPIRITS PACKAGING

Distilled Spirits Packaging pg 137

  • Overview & Issues pg 137
  • Package Sizes pg 140

Wine Packaging pg 142

  • Overview & Issues pg 142
  • Package Sizes pg 150

EXHIBITS

  • 5.40 Distilled Spirits Packaging Unit Volume and Growth 1981 – 2018 pg 151
  • 5.41 Distilled Spirits Packaging Estimated Unit Volume by Size 2013 – 2018 pg 152
  • 5.42 Distilled Spirits Packaging Estimated Share of Unit Volume by Size 2013 – 2018 pg 153
  • 5.43 Distilled Spirits Packaging Estimated Change in Unit Volume by Size 2014 – 2018 pg 154
  • 5.44 Distilled Spirits Packaging Estimated Glass vs. Plastic Volume 2018 pg 155
  • 5.45 Distilled Spirits Packaging Estimated Glass vs. Plastic Share 2018 pg 156
  • 5.46 Wine Packaging Unit Volume and Growth 1979 – 2018 pg 157
  • 5.47 Wine Packaging Estimated Unit Volume by Size 2013 – 2018 pg 158
  • 5.48 Wine Packaging Estimated Share of Unit Volume by Size 2013 – 2018 pg 159
  • 5.49 Wine Packaging Estimated Change in Unit Volume by Size 2014 – 2018 pg 160

6. U.S. FRUIT BEVERAGE PACKAGING

Fruit Beverage Packaging pg 161

  • Overview & Issues pg 161

Frozen Concentrate Fruit Juice Packaging pg 165

  • Overview & Issues pg 165

Chilled, Ready-to-Serve Fruit Juice Packaging pg 167

  • Overview & Issues pg 167
  • Package Sizes pg 168

Shelf-Stable Fruit Juice Packaging pg 171

  • Overview & Issues pg 171
  • Package Sizes pg 171

Shelf-Stable Fruit Drink Packaging pg 174

  • Overview & Issues pg 174
  • Package Sizes pg 175

Chilled, Ready-to-Serve Fruit Drink Packaging pg 177

  • Overview & Issues pg 177

Frozen Concentrate Fruit Drink Packaging pg 178

  • Overview & Issues pg 178

EXHIBITS

  • 6.50 Frozen Concentrate Fruit Juice Unit Volume by Size of Can 1991 – 2018 pg 179
  • 6.51 Frozen Concentrate Fruit Juice Share of Unit Volume by Size of Can 1991 – 2018 pg 180
  • 6.52 Frozen Concentrate Fruit Juice Change in Unit Volume by Size of Can 1992 – 2018 pg 181
  • 6.53 Chilled, Ready-to-Serve Fruit Juice Unit Volume by Container Size 2013 – 2018 pg 182
  • 6.54 Chilled, Ready-to-Serve Fruit Juice Share of Unit Volume by Container Size 2013 – 2018 pg 183
  • 6.55 Chilled, Ready-to-Serve Fruit Juice Change in Unit Volume by Container Size 2014 – 2018 pg 184
  • 6.56 Shelf-Stable Fruit Juice Unit Volume by Container Size 2013 – 2018 pg 185
  • 6.57 Shelf-Stable Fruit Juice Share of Unit Volume by Container Size 2013 – 2018 pg 186
  • 6.58 Shelf-Stable Fruit Juice Change in Unit Volume by Container Size 2014 – 2018 pg 187
  • 6.59 Shelf-Stable Fruit Drinks Unit Volume by Container Size 2013 – 2018 pg 188
  • 6.60 Shelf-Stable Fruit Drinks Share of Unit Volume by Container Size 2013 – 2018 pg 189
  • 6.61 Shelf-Stable Fruit Drinks Change in Unit Volume by Container Size 2014 – 2018 pg 190
  • 6.62 Chilled, Ready-to-Serve Fruit Drinks Unit Volume by Container Type 2013 – 2018 pg 191
  • 6.63 Chilled, Ready-to-Serve Fruit Drinks Share of Unit Volume by Container Type 2013 – 2018 pg 192
  • 6.64 Chilled, Ready-to-Serve Fruit Drinks Change in Unit Volume by Container Type 2014 – 2018 pg 193
  • 6.65 Frozen Concentrate Fruit Drinks Unit Volume by Size of Can 1991 – 2018 pg 194
  • 6.66 Frozen Concentrate Fruit Drinks Share of Unit Volume by Size of Can 1991 – 2018 pg 195
  • 6.67 Frozen Concentrate Fruit Drinks Change in Unit Volume by Size of Can 1992 – 2018 pg 196

7. U.S. READY-TO-DRINK COFFEE PACKAGING

RTD Coffee Packaging pg 197

  • Overview & Issues pg 197

EXHIBITS

  • 7.68 RTD Coffee Packaging Unit Volume by Type 2013 – 2018 pg 206
  • 7.69 RTD Coffee Packaging Share of Unit Volume by Type 2013 – 2018 pg 207
  • 7.70 RTD Coffee Packaging Change in Unit Volume by Type 2014 – 2018 pg 208

8. U.S. TEA PACKAGING

Tea Packaging pg 209

  • Overview & Issues pg 209
  • Ready-to-Drink Tea Packaging pg 211

EXHIBITS

  • 8.71 Tea Packaging Unit Volume by Type 2013 – 2018 pg 215
  • 8.72 Tea Packaging Share of Unit Volume by Type 2013 – 2018 pg 216
  • 8.73 Tea Packaging Change in Unit Volume by Type 2014 – 2018 pg 217
  • 8.74 Ready-to-Drink Tea Packaging Volume by Size and Type 2013 – 2018 pg 218
  • 8.75 Ready-to-Drink Tea Packaging Share of Unit Volume by Size and Type 2013 – 2018 pg 219
  • 8.76 Ready-to-Drink Tea Packaging Change in Unit Volume by Size and Type 2014 – 2018 pg 220

9. U.S. MILK PACKAGING

Milk Packaging pg 221

  • Overview & Issues pg 221

EXHIBITS

  • 9.77 Milk Packaging Unit Volume by Type 2013 – 2018 pg 230
  • 9.78 Milk Packaging Share of Unit Volume by Type 2013 – 2018 pg 231
  • 9.79 Milk Packaging Change in Unit Volume by Type 2014 – 2018 pg 232

10. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING

Sports Beverage Packaging pg 233

  • Overview & Issues pg 233
  • Package Sizes pg 237

Energy Drink Packaging pg 239

  • Overview & Issues pg 239
  • Package Sizes pg 241

EXHIBITS

  • 10.80 Sports Beverage Packaging Unit Volume by Size 2013 – 2018 pg 253
  • 10.81 Sports Beverage Packaging Share of Unit Volume by Size 2013 – 2018 pg 254
  • 10.82 Sports Beverage Packaging Change in Unit Volume by Size 2014 – 2018 pg 255
  • 10.83 Energy Drink Packaging Unit Volume by Size 1997 – 2018 pg 256
  • 10.84 Energy Drink Packaging Share of Unit Volume by Size 1997 – 2018 pg 257
  • 10.85 Energy Drink Packaging Change in Unit Volume by Size 1998 – 2018 pg 258

11. THE LEADING BEVERAGE PACKAGING COMPANIES

Beverage Package Manufacturing pg 259

  • Overview & Issues pg 259

ALCOA

  • Overview pg 270
  • History pg 275
  • Products and Services pg 278
  • Financial pg 280

AMCOR

  • Overview pg 282
  • History pg 286
  • Products and Services pg 287
  • Financial pg 293

BALL CORPORATION

  • Overview pg 294
  • History pg 299
  • Products and Services pg 302
  • Financial pg 314

CROWN HOLDINGS, INC.

  • Overview pg 316
  • History pg 318
  • Products and Services pg 322
  • Financial pg 326

DAK AMERICAS

  • Overview pg 327
  • History pg 327
  • Products and Services pg 329
  • Financial pg 330

INTERNATIONAL PAPER

  • Overview pg 331
  • History pg 332
  • Products and Services pg 335
  • Financial pg 337

NOVELIS

  • Overview pg 338
  • History pg 338
  • Products and Services pg 341
  • Financial pg 343

O-I

  • Overview pg 345
  • History pg 347
  • Products and Services pg 350
  • Financial pg 353

PLASTIPAK PACKAGING INC.

  • Overview pg 355
  • History pg 355
  • Products and Services pg 356
  • Financial pg 357

REYNOLDS GROUP HOLDINGS

  • Overview pg 358
  • History pg 359
  • Products and Services pg 361
  • Financial pg 364

WESTROCK

  • Overview pg 365
  • History pg 365
  • Products and Services pg 366
  • Financial pg 367

12. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET

The Projected National Beverage Packaging Market pg 368

  • Overview pg 368
  • Unit Volume pg 373
  • The Cost Environment pg 374
  • The Technology Environment pg 375

The Projected Beverage Packaging Market by Type pg 376

  • Cans pg 376
  • Plastic pg 377
  • Glass pg 378
  • Paper pg 379

The Projected Beverage Packaging Market by Category pg 381

  • Overview pg 381

EXHIBITS

  • 12.86 Projected Beverage Packaging Market Unit Volume by Material Type 2018 – 2023 pg 383
  • 12.87 Projected Beverage Packaging Market Share of Unit Volume by Material Type 2018 – 2023 pg 384
  • 12.88 Projected Beverage Packaging Market Compound Annual Growth by Material Type 2018 – 2023 pg 385
  • 12.89 Projected Can Packaging Unit Volume by Beverage Type 2018 – 2023 pg 386
  • 12.90 Projected Can Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 387
  • 12.91 Projected Can Packaging Compound Annual Growth by Beverage Type 2018 – 2023 pg 388
  • 12.92 Projected Plastic Packaging Unit Volume by Beverage Type 2018 – 2023 pg 389
  • 12.93 Projected Plastic Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 390
  • 12.94 Projected Plastic Packaging Compound Annual Growth by Beverage Type 2018 – 2023 pg 391
  • 12.95 Projected Glass Packaging Unit Volume by Beverage Type 2018 – 2023 pg 392
  • 12.96 Projected Glass Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 393
  • 12.97 Projected Glass Packaging Compound Annual Growth by Beverage Type 2018 – 2023 pg 394
  • 12.98 Projected Paper Packaging Unit Volume by Beverage Type 2018 – 2023 pg 395
  • 12.99 Projected Paper Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 396
  • 12.100 Projected Paper Packaging Compound Annual Growth by Beverage Type 2018 – 2023 pg 397
  • 12.101 Projected Beverage Packaging Market Unit Volume by Beverage Type 2018 – 2023 pg 398
  • 12.102 Projected Beverage Packaging Market Share of Unit Volume by Beverage Type 2018 – 2023 pg 399
  • 12.103 Projected Beverage Packaging Market Compound Annual Growth by Beverage Type 2018 – 2023 pg 400

APPENDIX

Conversion Formulas pg 401

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.