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The comprehensive ready-to-drink tea market report examines the U.S. tea market with a focus on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.

  • 2019 Edition - Published October 2019.
  • Data through 2018 and market projections through 2023.
  • 250+ pages with extensive text analysis, graphs, charts and 90+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
Ready-to-Drink Tea in the U.S. through 2022
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. Ready-to-Drink Tea report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • What are the latest trends behind RTD tea's performance in the U.S. market? Which brands are outperforming the market? Which are underperforming?
  • How many gallons of RTD tea did U.S. residents consume in 2018 and the early part of 2019?
  • What is the latest news regarding organic tea?
  • What are the biggest challenges to growth the RTD tea market faces in the current consumer environment?
  • How has RTD tea fared in comparison with the broader New Age beverage category?
  • How has the RTD tea packaging mix changed in recent years?
  • What are the principal distribution channels for hot and RTD tea?
  • Which price segment of RTD tea will grow the most to 2023?

This ready-to-drink tea research report features

Ready-to-Drink Tea in the U.S. through 2023 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2023.

It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:

  • An overview of the New Age beverage market, including dollar sales, as well as volume, per capita consumption and dollars for the various tea segments and analysis of U.S. and global tea trends. Quarterly RTD tea market growth data is also provided
  • A look at the RTD tea market by price segment, breaking out five tiers from regular and fountain through superpremium
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Dunn's River Brands, Brands Within Reach, Ito En and others
  • A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Lipton, Gold Peak, Fuze, Nestea, Teas' Tea, Peace Tea, Honest Tea, Turkey Hill, Milo's and more
  • Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption
  • A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton; includes detailed volume by package size of both shelf-stable and chilled RTD teas
  • Data detailing volume by key distribution channels totaling 100% of market volume
  • An overview of the kombucha and organic tea markets
  • Advertising expenditures of the leading RTD tea and dry tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising)
  • Consumer demographic profiles comparing consumers of key RTD tea brands
  • Data on green and black tea imports and exports
  • Five-year projections for the overall tea market as well as RTD tea and its sub-segments

1. THE U.S. NEW AGE & TEA MARKETS

The 2018 New Age Market pg 1

Overview of the U.S. Retail Tea Market pg 5

The 2018 Tea Market pg 33

  • Volume pg 33
  • Per Capita Consumption pg 36
  • Wholesale Dollar Sales pg 37
  • Quarterly Growth Trends pg 37

EXHIBITS

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2013 – 2018 pg 38
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2013 – 2018 pg 39
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2014 – 2018 pg 40
  • 1.4 U.S. Tea Market Estimated Consumption by Segment 2013 – 2023 pg 41
  • 1.5 U.S. Tea Market Share of Consumption by Segment 2013 – 2023 pg 42
  • 1.6 U.S. Tea Market Change in Consumption by Segment 2014 – 2023 pg 43
  • 1.7 U.S. Tea Market Per Capita Consumption by Segment 2013 – 2023 pg 44
  • 1.8 U.S. Tea Market Estimated Wholesale Dollars by Segment 2013 – 2023 pg 45
  • 1.9 U.S. Tea Market Share of Wholesale Dollars by Segment 2013 – 2023 pg 46
  • 1.10 U.S. Tea Market Change in Wholesale Dollars by Segment 2014 – 2023 pg 47
  • 1.11 U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2019 pg 48
  • 1.12 U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2019 pg 49
  • 1.13 U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2019 pg 50

2. THE NATIONAL READY-TO-DRINK TEA MARKET

RTD Tea Market Trends pg 51

  • Overview pg 51
  • RTD Tea Wholesale Dollar and Case Volume pg 54
  • RTD Tea Pricing pg 55
  • RTD Tea Retail Dollar Salespg 56
  • Quarterly Growth Trends pg 56
  • Per Capita RTD Tea Consumption pg 57
  • RTD Tea Seasonality pg 58

RTD Tea Market Segmentation pg 59

EXHIBITS

  • 2.14 The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2023 pg 61
  • 2.15 The National RTD Tea Market Wholesale Dollars and Case Volume Growth 1989 – 2023 pg 62
  • 2.16 The National RTD Tea Market Retail Dollars and Growth 2000 – 2023 pg 63
  • 2.17 The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2019 pg 64
  • 2.18 The National RTD Tea Market Per Capita Consumption 1988 – 2023 pg 65
  • 2.19 The National RTD Tea Market Quarterly Volume Shares 2003 – 2018 pg 66
  • 2.20 The National RTD Tea Market Volume by Price Segment 2013 – 2023 pg 67
  • 2.21 The National RTD Tea Market Share of Volume by Price Segment 2013 – 2023 pg 68
  • 2.22 The National RTD Tea Market Change in Volume by Price Segment 2014 – 2023 pg 69

3. THE REGIONAL READY-TO-DRINK TEA MARKETS

Regional RTD Tea Markets pg 70

  • Overview pg 70
  • The South pg 72
  • The Midwest pg 73
  • The West pg 74
  • The Northeast pg 74

EXHIBITS

  • 3.23 The Regional RTD Tea Markets Wholesale Dollar Sales 2013 – 2023 pg 75
  • 3.24 The Regional RTD Tea Markets Dollar Share 2013 – 2023 pg 76
  • 3.25 The Regional RTD Tea Markets Dollar Growth 2014 – 2023 pg 77
  • 3.26 The Regional RTD Tea Markets Case Volume 2013 – 2023 pg 78
  • 3.27 The Regional RTD Tea Markets Case Volume Share 2013 – 2023 pg 79
  • 3.28 The Regional RTD Tea Markets Case Volume Growth 2014 – 2023 pg 80
  • 3.29 The Regional RTD Tea Markets Per Capita Consumption 2013 – 2023 pg 81

4. READY-TO-DRINK TEA PACKAGING

RTD Tea Packaging Types pg 82

  • Shelf-Stable – Overview pg 82
  • Shelf-Stable – Glass Bottles pg 83
  • Shelf-Stable – Cans pg 85
  • Shelf-Stable – Plastic Bottles pg 86
  • Chilled pg 87
  • Fountain pg 88

EXHIBITS

  • 4.30 RTD Tea Volume by Package Size and Type 2013 – 2023 pg 89
  • 4.31 RTD Tea Share by Package Size and Type 2013 – 2023 pg 90
  • 4.32 RTD Tea Growth by Package Size and Type 2014 – 2023 pg 91

5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS

The Leading Companies pg 92

PepsiCo, Inc.

  • Overview pg 96
  • PLTP – Overview pg 96
  • PLTP – Marketing pg 97
  • PLTP – Distribution pg 106

Coca-Cola Company

  • Overview pg 107
  • Gold Peak – Overview pg 108
  • Honest Tea – Overview pg 110
  • Honest Tea – Marketing pg 111
  • Honest Tea – Distribution pg 123
  • Fuze – Overview pg 124
  • Fuze – Marketing pg 125
  • Peace Tea – Overview pg 127

Keurig Dr Pepper

  • Overview pg 128
  • Marketing pg 129
  • Distribution pg 133

Ferolito, Vultaggio & Sons

  • Overview pg 135
  • Marketing pg 137
  • Distribution pg 144

Brands Within Reach

  • Nestea – Overview pg 146
  • Nestea – Marketing pg 147

Dunn's River Brands

  • Sweet Leaf – Overview pg 149
  • Sweet Leaf – Marketing pg 150
  • Tradewinds – Overview pg 151
  • Tradewinds – Marketing pg 152

Ito En, Ltd.

  • Teas' Tea – Overview pg 153
  • Teas' Tea – Marketing pg 153
  • Teas' Tea – Distribution pg 157

Other RTD Tea Brands pg 159

Leading Grocery and Drug Store RTD Tea Brands pg 162

EXHIBITS

  • 5.33 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2013 – 2018 pg 163
  • 5.34 Leading RTD Tea Brands Estimated Dollar Share 2013 – 2018 pg 164
  • 5.35 Leading RTD Tea Brands Estimated Dollar Growth 2014 – 2018 pg 165
  • 5.36 Leading RTD Tea Brands Estimated Case Volume 2013 – 2018 pg 166
  • 5.37 Leading RTD Tea Brands Estimated Case Volume Share 2013 – 2018 pg 167
  • 5.38 Leading RTD Tea Brands Estimated Case Volume Growth 2014 – 2018 pg 168
  • 5.39 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2018 pg 169
  • 5.40 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2018 pg 170
  • 5.41 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2018 pg 171
  • 5.42 The Leading RTD Tea Trademarks in Drug Stores by Volume 2018 pg 172

6. THE KOMBUCHA MARKET

Kombucha pg 173

  • Overview pg 173
  • Leading Brands pg 178

EXHIBITS

  • 6.43 The Kombucha Market Estimated Dollars and Volume 2007 – 2023 pg 183
  • 6.44 The Kombucha Market Growth 2008 – 2023 pg 184

7. THE ORGANIC TEA MARKET

The National Organic Tea Market pg 185

  • Overview pg 185
  • Volume and Dollars pg 186
  • Per Capita Consumption pg 188

EXHIBITS

  • 7.45 Global Organic Tea Market Estimated Volume and Change 2002 – 2023 pg 189
  • 7.46 U.S. Organic Tea Market Estimated Volume and Change 2002 – 2023 pg 190
  • 7.47 U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 – 2023 pg 191
  • 7.48 U.S. Organic Tea Market Per Capita Consumption 2002 – 2023 pg 192
  • 7.49 U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2023 pg 193

8. TEA DISTRIBUTION CHANNELS

RTD Tea Distribution Channels pg 194

Hot Tea Distribution Channels pg 198

EXHIBITS

  • 8.50 RTD Tea Volume by Distribution Channel 2013 – 2023 pg 200
  • 8.51 RTD Tea Share of Volume by Distribution Channel 2013 – 2023 pg 201
  • 8.52 RTD Tea Change in Volume by Distribution Channel 2014 – 2023 pg 202
  • 8.53 Hot Tea Volume by Distribution Channel 2013 – 2023 pg 203
  • 8.54 Hot Tea Share of Volume by Distribution Channel 2013 – 2023 pg 204
  • 8.55 Hot Tea Change in Volume by Distribution Channel 2014 – 2023 pg 205

9. U.S. TEA ADVERTISING EXPENDITURES

The Leading Advertised RTD Tea Brands pg 206

RTD Tea Advertising by Medium pg 208

The Leading Advertised Tea Brands pg 210

Tea Advertising by Medium pg 212

EXHIBITS

  • 9.56 Ready-to-Drink Tea Advertising Expenditures 2013 – 2018 pg 214
  • 9.57 Ready-to-Drink Tea Share of Advertising Expenditures 2013 – 2018 pg 215
  • 9.58 Ready-to-Drink Tea Change in Advertising Expenditures 2014 – 2018 pg 216
  • 9.59 Ready-to-Drink Tea Advertising Expenditures by Media 2013 – 2018 pg 217
  • 9.60 Ready-to-Drink Tea Share of Advertising Expenditures by Media 2013 – 2018 pg 218
  • 9.61 Ready-to-Drink Tea Change in Advertising Expenditures by Media 2014 – 2018 pg 219
  • 9.62 U.S. Dry Tea Market Advertising Expenditures 2013 – 2018 pg 220
  • 9.63 U.S. Dry Tea Market Share of Advertising Expenditures 2013 – 2018 pg 221
  • 9.64 U.S. Dry Tea Market Change in Advertising Expenditures 2014 – 2018 pg 222
  • 9.65 U.S. Dry Tea Market Advertising Expenditures by Media 2013 – 2018 pg 223
  • 9.66 U.S. Dry Tea Market Share of Advertising Expenditures by Media 2013 – 2018 pg 224
  • 9.67 U.S. Dry Tea Market Change in Advertising Expenditures by Media 2014 – 2018 pg 225

10. U.S. TEA DEMOGRAPHICS

Demographics of the RTD Tea Consumer pg 226

  • Overview pg 226
  • Comparative Demographics of RTD Tea Brands pg 228

EXHIBITS

  • 10.68 Demographics of the RTD Tea Consumer 2018 pg 232
  • 10.69 Demographics of the AriZona Tea Consumer 2018 pg 234
  • 10.70 Demographics of the Lipton Consumer 2018 pg 236
  • 10.71 Demographics of the Snapple Tea Consumer 2018 pg 238
  • 10.72 Demographics of the Gold Peak Consumer 2018 pg 240
  • 10.73 Demographics of the Honest Tea Consumer 2018 pg 242

11. U.S. TEA IMPORTS AND EXPORTS

Imported Tea pg 244

Exported Tea pg 246

EXHIBITS

  • 11.74 U.S. Tea Market Imports (Metric Tons) by Tea Type 2013 – 2018 pg 248
  • 11.75 U.S. Tea Market Share of Imports by Tea Type 2013 – 2018 pg 249
  • 11.76 U.S. Tea Market Change in Imports by Tea Type 2014 – 2018 pg 250
  • 11.77 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2013 – 2018 pg 251
  • 11.78 U.S. Black Tea Market Share of Imports by Leading Countries 2013 – 2018 pg 252
  • 11.79 U.S. Black Tea Market Change in Imports by Leading Countries 2014 – 2018 pg 253
  • 11.80 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2013 – 2018 pg 254
  • 11.81 U.S. Green Tea Market Share of Imports by Leading Countries 2013 – 2018 pg 255
  • 11.82 U.S. Green Tea Market Change in Imports by Leading Countries 2014 – 2018 pg 256
  • 11.83 U.S. Tea Market Exports (Metric Tons) by Tea Type 2013 – 2018 pg 257
  • 11.84 U.S. Tea Market Share of Exports by Tea Type 2013 – 2018 pg 258
  • 11.85 U.S. Tea Market Change in Exports by Tea Type 2014 – 2018 pg 259
  • 11.86 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2013 – 2018 pg 260
  • 11.87 U.S. Black Tea Market Share of Exports by Leading Countries 2013 – 2018 pg 261
  • 11.88 U.S. Black Tea Market Change in Exports by Leading Countries 2014 – 2018 pg 262
  • 11.89 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2013 – 2018 pg 263
  • 11.90 U.S. Green Tea Market Share of Exports by Leading Countries 2013 – 2018 pg 264
  • 11.91 U.S. Green Tea Market Change in Exports by Leading Countries 2014 – 2018 pg 265

12. TEA INDUSTRY PRICING IN THE U.S.

Price Indexes pg 266

  • Consumer Prices pg 266
  • Producer Prices pg 267

EXHIBITS

  • 12.92 Change in Consumer Price Index for Tea and Other Items 1999 – 2018 pg 269
  • 12.93 Change in Producer Price Index for Tea and All Commodities 1995 – 2018 pg 270

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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