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This comprehensive ready-to-drink tea market report examines the U.S. tea market at a time when ongoing innovation added to market upheaval caused by the coronavirus pandemic make this a particularly important time to keep a close eye on the trends. This in-depth report focuses on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands. Forecasts through 2025 are provided and impact of covid-19 is discussed.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.

  • 2021 Edition - Published October 2021.
  • Data through 2020 and market projections through 2025.
  • 250+ pages with extensive text analysis, graphs, charts and 90+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
Ready-to-Drink Tea in the U.S. through 2025
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Ready-to-Drink Tea in the U.S. through 2025 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • What are the latest trends behind RTD tea's performance in the U.S. market? Which brands are outperforming the market? Which are underperforming?
  • How many gallons of RTD tea did U.S. residents consume in 2020 and the first half of 2021?
  • Which price segment of RTD tea will grow the most to 2025?
  • What is the latest news regarding organic tea?
  • What are the biggest challenges to growth the RTD tea market faces in the current consumer environment?
  • How has RTD tea fared in comparison with the broader New Age beverage category?
  • How has the RTD tea packaging mix changed in recent years?
  • What are the principal distribution channels for hot and RTD tea?

This ready-to-drink tea research report features

Ready-to-Drink Tea in the U.S. through 2025 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2025.

It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:

  • An overview of the New Age beverage market, including dollar sales, as well as volume, per capita consumption and dollars for the various tea segments and analysis of U.S. and global tea trends. Quarterly RTD tea market growth data are also provided.
  • A look at the RTD tea market by price segment, breaking out five tiers from regular and fountain through superpremium.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Milo's, Purity Organic, Ito En and others.
  • A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Lipton, Gold Peak, Fuze, Nestea, Teas' Tea, Peace Tea, Honest Tea, Turkey Hill, Milo's and more.
  • Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption.
  • A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton; includes detailed volume by package size of both shelf-stable and chilled RTD teas.
  • Data detailing volume by key distribution channels totaling 100% of market volume, including projections in 2020 that stray from the usual trend.
  • An overview of the kombucha and organic tea markets.
  • Advertising expenditures of the leading RTD tea and dry tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising).
  • Consumer demographic profiles comparing consumers of key RTD tea brands.
  • Data on green and black tea imports and exports.
  • Five-year projections for the overall tea market as well as RTD tea and its sub-segments.

1. THE U.S. NEW AGE & TEA MARKETS

The 2020 New Age Market pg 1

Overview of the U.S. Retail Tea Market pg 5

The 2020 Tea Market pg 31

  • Volume pg 31
  • Per Capita Consumption pg 35
  • Wholesale Dollar Sales pg 35
  • Quarterly Growth Trends pg 36
  • Effects from Covid-19 pg 37

EXHIBITS

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2015 – 2020 pg 40
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2015 – 2020 pg 41
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2016 – 2020 pg 42
  • 1.4 New Age Beverage Market Segments Estimated Volume 2015 – 2021 pg 43
  • 1.5 New Age Beverage Market Segments Share of Volume 2015 – 2021 pg 44
  • 1.6 New Age Beverage Market Segments Change in Volume 2016 – 2021 pg 45
  • 1.7 U.S. Tea Market Estimated Consumption by Segment 2015 – 2025 pg 46
  • 1.8 U.S. Tea Market Share of Consumption by Segment 2015 – 2025 pg 47
  • 1.9 U.S. Tea Market Change in Consumption by Segment 2016 – 2025 pg 48
  • 1.10 U.S. Tea Market Per Capita Consumption by Segment 2015 – 2025 pg 49
  • 1.11 U.S. Tea Market Estimated Wholesale Dollars by Segment 2015 – 2025 pg 50
  • 1.12 U.S. Tea Market Share of Wholesale Dollars by Segment 2015 – 2025 pg 51
  • 1.13 U.S. Tea Market Change in Wholesale Dollars by Segment 2016 – 2025 pg 52
  • 1.14 U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2021 pg 53
  • 1.15 U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2021 pg 54
  • 1.16 U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2021 pg 55
  • 1.17 U.S. Tea Market Volume Comparisons Between Pre-Covid-19 and Actual 2020 by Segment 2019 – 2021 pg 56
  • 1.18 U.S. Tea Market Share of Volume Between Pre-Covid-19 and Actual 2020 by Segment 2019 – 2021 pg 57
  • 1.19 U.S. Tea Market Change in Volume Between Pre-Covid-19 and Actual 2020 by Segment 2020 – 2021 pg 58
  • 1.20 U.S. Tea Market Retail Dollar Comparisons Between Pre-Covid-19 and Actual 2020 by Segment 2019 – 2021 pg 59
  • 1.21 U.S. Tea Market Share of Retail Dollars Between Pre-Covid-19 and Actual 2020 by Segment 2019 – 2021 pg 60
  • 1.22 U.S. Tea Market Change in Retail Dollars Between Pre-Covid-19 and Actual 2020 by Segment 2020 – 2021 pg 61
  • 1.23 U.S. Tea Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Actual 2020 by Segment 2019 – 2021 pg 62
  • 1.24 U.S. Tea Market Share of Wholesale Dollars Between Pre-Covid-19 and Actual 2020 by Segment 2019 – 2021 pg 63
  • 1.25 U.S. Tea Market Change in Wholesale Dollars Between Pre-Covid-19 and Actual 2020 by Segment 2020 – 2021 pg 64

2. THE NATIONAL READY-TO-DRINK TEA MARKET

RTD Tea Market Trends pg 65

  • Overview pg 65
  • RTD Tea Wholesale Dollar and Case Volume pg 68
  • RTD Tea Pricing pg 69
  • RTD Tea Retail Dollar Sales pg 70
  • Quarterly Growth Trends pg 70
  • Per Capita RTD Tea Consumption pg 71
  • RTD Tea Seasonality pg 72

RTD Tea Market Segmentation pg 73

EXHIBITS

  • 2.26 The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2025 pg 75
  • 2.27 The National RTD Tea Market Wholesale Dollars and Case Volume Growth 1989 – 2025 pg 76
  • 2.28 The National RTD Tea Market Retail Dollars and Growth 2000 – 2025 pg 77
  • 2.29 The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2021 pg 78
  • 2.30 The National RTD Tea Market Per Capita Consumption 1988 – 2025 pg 79
  • 2.31 The National RTD Tea Market Quarterly Volume Shares 2003 – 2020 pg 80
  • 2.32 The National RTD Tea Market Volume by Price Segment 2015 – 2025 pg 81
  • 2.33 The National RTD Tea Market Share of Volume by Price Segment 2015 – 2025 pg 82
  • 2.34 The National RTD Tea Market Change in Volume by Price Segment 2016 – 2025 pg 83

3. THE REGIONAL READY-TO-DRINK TEA MARKETS

Regional RTD Tea Markets pg 84

  • Overview pg 84
  • The South pg 86
  • The Midwest pg 87
  • The West pg 88
  • The Northeast pg 88

EXHIBITS

  • 3.35 The Regional RTD Tea Markets Wholesale Dollar Sales 2015 – 2025 pg 89
  • 3.36 The Regional RTD Tea Markets Dollar Share 2015 – 2025 pg 90
  • 3.37 The Regional RTD Tea Markets Dollar Growth 2016 – 2025 pg 91
  • 3.38 The Regional RTD Tea Markets Case Volume 2015 – 2025 pg 92
  • 3.39 The Regional RTD Tea Markets Case Volume Share 2015 – 2025 pg 93
  • 3.40 The Regional RTD Tea Markets Case Volume Growth 2016 – 2025 pg 94
  • 3.41 The Regional RTD Tea Markets Per Capita Consumption 2015 – 2025 pg 95

4. READY-TO-DRINK TEA PACKAGING

RTD Tea Packaging Types pg 96

  • Shelf-Stable – Overview pg 96
  • Shelf-Stable – Glass Bottles pg 97
  • Shelf-Stable – Cans pg 99
  • Shelf-Stable – Plastic Bottles pg 100
  • Chilled pg 101
  • Fountain pg 102

EXHIBITS

  • 4.42 RTD Tea Volume by Package Size and Type 2015 – 2025 pg 103
  • 4.43 RTD Tea Share by Package Size and Type 2015 – 2025 pg 104
  • 4.44 RTD Tea Growth by Package Size and Type 2016 – 2025 pg 105

5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS

The Leading Companies pg 106

PepsiCo, Inc.

  • Overview pg 110
  • PLTP – Overview pg 110
  • PLTP – Marketing pg 111
  • PLTP – Distribution pg 118

Coca-Cola Company

  • Overview pg 119
  • Gold Peak – Overview pg 120
  • Honest Tea – Overview pg 121
  • Honest Tea – Marketing pg 123
  • Honest Tea – Distribution pg 132
  • Fuze – Overview pg 134
  • Fuze – Marketing pg 134
  • Peace Tea – Overview pg 135

Keurig Dr Pepper

  • Overview pg 136
  • Marketing pg 137
  • Distribution pg 140

Ferolito, Vultaggio & Sons

  • Overview pg 142
  • Marketing pg 144
  • Distribution pg 149

Purity Organic

  • Sweet Leaf – Overview pg 151
  • Sweet Leaf – Marketing pg 152

Ito En, Ltd.

  • Teas' Tea – Overview pg 154
  • Teas' Tea – Marketing pg 154
  • Teas' Tea – Distribution pg 158

Other RTD Tea Brands pg 159

Leading Grocery and Drug Store RTD Tea Brands pg 162

EXHIBITS

  • 5.45 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2015 – 2020 pg 163
  • 5.46 Leading RTD Tea Brands Estimated Dollar Share 2015 – 2020 pg 164
  • 5.47 Leading RTD Tea Brands Estimated Dollar Growth 2016 – 2020 pg 165
  • 5.48 Leading RTD Tea Brands Estimated Case Volume 2015 – 2020 pg 166
  • 5.49 Leading RTD Tea Brands Estimated Case Volume Share 2015 – 2020 pg 167
  • 5.50 Leading RTD Tea Brands Estimated Case Volume Growth 2016 – 2020 pg 168
  • 5.51 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2020 pg 169
  • 5.52 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2020 pg 170
  • 5.53 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2020 pg 171
  • 5.54 The Leading RTD Tea Trademarks in Drug Stores by Volume 2020 pg 172

6. THE KOMBUCHA MARKET

Kombucha pg 173

  • Overview pg 173
  • Leading Brands pg 178

EXHIBITS

  • 6.55 The Kombucha Market Estimated Dollars and Volume 2007 – 2025 pg 183
  • 6.56 The Kombucha Market Growth 2008 – 2025 pg 184
  • 6.57 Leading Kombucha Brands Estimated Volume 2015 – 2020 pg 185
  • 6.58 Leading Kombucha Brands Estimated Volume Share 2015 – 2020 pg 186
  • 6.59 Leading Kombucha Brands Estimated Volume Growth 2016 – 2020 pg 187
  • 6.60 Leading Kombucha Brands Estimated Wholesale Dollar Sales 2015 – 2020 pg 188
  • 6.61 Leading Kombucha Brands Estimated Wholesale Dollar Share 2015 – 2020 pg 189
  • 6.62 Leading Kombucha Brands Estimated Wholesale Dollar Growth 2016 – 2020 pg 190

7. THE ORGANIC TEA MARKET

The National Organic Tea Market pg 191

  • Overview pg 191
  • Volume and Dollars pg 192
  • Per Capita Consumption pg 194

EXHIBITS

  • 7.63 Global Organic Tea Market Estimated Volume and Change 2002 – 2025 pg 195
  • 7.64 U.S. Organic Tea Market Estimated Volume and Change 2002 – 2025 pg 196
  • 7.65 U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 – 2025 pg 197
  • 7.66 U.S. Organic Tea Market Per Capita Consumption 2002 – 2025 pg 198
  • 7.67 U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2025 pg 199

8. TEA DISTRIBUTION CHANNELS

RTD Tea Distribution Channels pg 200

Dry Tea Distribution Channels pg 205

EXHIBITS

  • 8.68 RTD Tea Volume by Distribution Channel 2015 – 2025 pg 208
  • 8.69 RTD Tea Share of Volume by Distribution Channel 2015 – 2025 pg 209
  • 8.70 RTD Tea Change in Volume by Distribution Channel 2016 – 2025 pg 210
  • 8.71 Dry Tea Volume by Distribution Channel 2015 – 2025 pg 211
  • 8.72 Dry Tea Share of Volume by Distribution Channel 2015 – 2025 pg 212
  • 8.73 Dry Tea Change in Volume by Distribution Channel 2016 – 2025 pg 213

9. U.S. TEA ADVERTISING EXPENDITURES

The Leading Advertised RTD Tea Brands pg 214

RTD Tea Advertising by Medium pg 216

The Leading Advertised Tea Brands pg 218

Tea Advertising by Medium pg 220

EXHIBITS

  • 9.74 Ready-to-Drink Tea Advertising Expenditures 2015 – 2020 pg 222
  • 9.75 Ready-to-Drink Tea Share of Advertising Expenditures 2015 – 2020 pg 223
  • 9.76 Ready-to-Drink Tea Change in Advertising Expenditures 2016 – 2020 pg 224
  • 9.77 Ready-to-Drink Tea Advertising Expenditures by Media 2015 – 2020 pg 225
  • 9.78 Ready-to-Drink Tea Share of Advertising Expenditures by Media 2015 – 2020 pg 226
  • 9.79 Ready-to-Drink Tea Change in Advertising Expenditures by Media 2016 – 2020 pg 227
  • 9.80 U.S. Dry Tea Market Advertising Expenditures 2015 – 2020 pg 228
  • 9.81 U.S. Dry Tea Market Share of Advertising Expenditures 2015 – 2020 pg 229
  • 9.82 U.S. Dry Tea Market Change in Advertising Expenditures 2016 – 2020 pg 230
  • 9.83 U.S. Dry Tea Market Advertising Expenditures by Media 2015 – 2020 pg 231
  • 9.84 U.S. Dry Tea Market Share of Advertising Expenditures by Media 2015 – 2020 pg 232
  • 9.85 U.S. Dry Tea Market Change in Advertising Expenditures by Media 2016 – 2020 pg 233

10. U.S. TEA DEMOGRAPHICS

Demographics of the RTD Tea Consumer pg 234

  • Overview pg 234
  • Comparative Demographics of RTD Tea Brands pg 236

EXHIBITS

  • 10.86 Demographics of the RTD Tea Consumer 2020 pg 239
  • 10.87 Demographics of the AriZona Tea Consumer 2020 pg 241
  • 10.88 Demographics of the Lipton Consumer 2020 pg 243
  • 10.89 Demographics of the Snapple Tea Consumer 2020pg 245
  • 10.90 Demographics of the Gold Peak Consumer 2020 pg 247
  • 10.91 Demographics of the Honest Tea Consumer 2020 pg 249

11. U.S. TEA IMPORTS AND EXPORTS

Imported Tea pg 251

Exported Tea pg 253

EXHIBITS

  • 11.92 U.S. Tea Market Imports (Metric Tons) by Tea Type 2015 – 2020 pg 255
  • 11.93 U.S. Tea Market Share of Imports by Tea Type 2015 – 2020 pg 256
  • 11.94 U.S. Tea Market Change in Imports by Tea Type 2016 – 2020 pg 257
  • 11.95 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2015 – 2020 pg 258
  • 11.96 U.S. Black Tea Market Share of Imports by Leading Countries 2015 – 2020 pg 259
  • 11.97 U.S. Black Tea Market Change in Imports by Leading Countries 2016 – 2020 pg 260
  • 11.98 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2015 – 2020 pg 261
  • 11.99 U.S. Green Tea Market Share of Imports by Leading Countries 2015 – 2020 pg 262
  • 11.100 U.S. Green Tea Market Change in Imports by Leading Countries 2016 – 2020 pg 263
  • 11.101 U.S. Tea Market Exports (Metric Tons) by Tea Type 2015 – 2020 pg 264
  • 11.102 U.S. Tea Market Share of Exports by Tea Type 2015 – 2020 pg 265
  • 11.103 U.S. Tea Market Change in Exports by Tea Type 2016 – 2020 pg 266
  • 11.104 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2015 – 2020 pg 267
  • 11.105 U.S. Black Tea Market Share of Exports by Leading Countries 2015 – 2020 pg 268
  • 11.106 U.S. Black Tea Market Change in Exports by Leading Countries 2016 – 2020 pg 269
  • 11.107 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2015 – 2020 pg 270
  • 11.108 U.S. Green Tea Market Share of Exports by Leading Countries 2015 – 2020 pg 271
  • 11.109 U.S. Green Tea Market Change in Exports by Leading Countries 2016 – 2020 pg 272

12. TEA INDUSTRY PRICING IN THE U.S.

Price Indexes pg 273

  • Consumer Prices pg 273
  • Producer Prices pg 274

EXHIBITS

  • 12.110 Change in Consumer Price Index for Tea and Other Items 1999 – 2020 pg 276
  • 12.111 Change in Producer Price Index for Tea and All Commodities 1995 – 2020 pg 277

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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