1. THE U.S. NEW AGE & TEA MARKETS
The 2021 New Age Market pg 1
Overview of the U.S. Retail Tea Market pg 4
The 2021 Tea Market pg 29
- Volume pg 29
- Per Capita Consumption pg 33
- Wholesale Dollar Sales pg 33
- Quarterly Growth Trends pg 34
EXHIBITS
- 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2016 – 2022 pg 35
- 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2016 – 2022 pg 36
- 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2017 – 2022 pg 37
- 1.4 New Age Beverage Market Segments Estimated Volume 2016 – 2022 pg 38
- 1.5 New Age Beverage Market Segments Share of Volume 2016 – 2022 pg 39
- 1.6 New Age Beverage Market Segments Change in Volume 2017 – 2022 pg 40
- 1.7 U.S. Tea Market Estimated Consumption by Segment 2016 – 2026 pg 41
- 1.8 U.S. Tea Market Share of Consumption by Segment 2016 – 2026 pg 42
- 1.9 U.S. Tea Market Change in Consumption by Segment 2017 – 2026 pg 43
- 1.10 U.S. Tea Market Per Capita Consumption by Segment 2016 – 2026 pg 44
- 1.11 U.S. Tea Market Estimated Wholesale Dollars by Segment 2016 – 2026 pg 45
- 1.12 U.S. Tea Market Share of Wholesale Dollars by Segment 2016 – 2026 pg 46
- 1.13 U.S. Tea Market Change in Wholesale Dollars by Segment 2017 – 2026 pg 47
- 1.14 U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2022 pg 48
- 1.15 U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2022 pg 49
- 1.16 U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2022 pg 50
2. THE NATIONAL READY-TO-DRINK TEA MARKET
RTD Tea Market Trends pg 51
- Overview pg 51
- RTD Tea Wholesale Dollar and Case Volume pg 54
- RTD Tea Pricing pg 55
- RTD Tea Retail Dollar Sales pg 55
- Quarterly Growth Trends pg 56
Per Capita RTD Tea Consumption pg 56
- RTD Tea Seasonality pg 56
RTD Tea Market Segmentation pg 57
EXHIBITS
- 2.17 The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2026 pg 59
- 2.18 The National RTD Tea Market Wholesale Dollars and Case Volume Growth 1989 – 2026 pg 60
- 2.19 The National RTD Tea Market Retail Dollars and Growth 2000 – 2026 pg 61
- 2.20 The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2022 pg 62
- 2.21 The National RTD Tea Market Per Capita Consumption 1988 – 2026 pg 63
- 2.22 The National RTD Tea Market Quarterly Volume Shares 2003 – 2021 pg 64
- 2.23 The National RTD Tea Market Volume by Price Segment 2016 – 2026 pg 65
- 2.24 The National RTD Tea Market Share of Volume by Price Segment 2016 – 2026 pg 66
- 2.25 The National RTD Tea Market Change in Volume by Price Segment 2017 – 2026 pg 67
3. THE REGIONAL READY-TO-DRINK TEA MARKETS
Regional RTD Tea Markets pg 68
- Overview pg 68
- The South pg 70
- The Midwest pg 71
- The West pg 71
- The Northeast pg 72
EXHIBITS
- 3.26 The Regional RTD Tea Markets Wholesale Dollar Sales 2016 – 2026 pg 73
- 3.27 The Regional RTD Tea Markets Dollar Share 2016 – 2026 pg 74
- 3.28 The Regional RTD Tea Markets Dollar Growth 2017 – 2026 pg 75
- 3.29 The Regional RTD Tea Markets Case Volume 2016 – 2026 pg 76
- 3.30 The Regional RTD Tea Markets Case Volume Share 2016 – 2026 pg 77
- 3.31 The Regional RTD Tea Markets Case Volume Growth 2017 – 2026 pg 78
- 3.32 The Regional RTD Tea Markets Per Capita Consumption 2016 – 2026 pg 79
4. READY-TO-DRINK TEA PACKAGING
RTD Tea Packaging Types pg 80
- Shelf-Stable – Overview pg 80
- Shelf-Stable – Glass Bottles pg 81
- Shelf-Stable – Cans pg 83
- Shelf-Stable – Plastic Bottles pg 84
- Chilled pg 85
- Fountain pg 86
EXHIBITS
- 4.33 RTD Tea Volume by Package Size and Type 2016 – 2026 pg 87
- 4.34 RTD Tea Share by Package Size and Type 2016 – 2026 pg 88
- 4.35 RTD Tea Growth by Package Size and Type 2017 – 2026 pg 89
5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS
The Leading Companies pg 90
PepsiCo, Inc.
- Overview pg 94
- PLTP – Overview pg 94
- PLTP – Marketing pg 95
- PLTP – Distribution pg 102
Coca-Cola Company
- Overview pg 104
- Gold Peak – Overview pg 105
- Fuze – Overview pg 106
- Fuze – Marketing pg 107
- Peace Tea – Overview pg 108
Keurig Dr Pepper
- Overview pg 109
- Marketing pg 110
- Distribution pg 112
Ferolito, Vultaggio & Sons
- Overview pg 114
- Marketing pg 116
- Distribution pg 121
Purity Organic
- Sweet Leaf – Overview pg 123
- Sweet Leaf – Marketing pg 124
Ito En, Ltd.
- Teas' Tea – Overview pg 126
- Teas' Tea – Marketing pg 126
- Teas' Tea – Distribution pg 129
Other RTD Tea Brands pg 131
Leading Grocery and Drug Store RTD Tea Brands pg 134
EXHIBITS
- 5.36 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2016 – 2021 pg 135
- 5.37 Leading RTD Tea Brands Estimated Dollar Share 2016 – 2021 pg 136
- 5.38 Leading RTD Tea Brands Estimated Dollar Growth 2017 – 2021 pg 137
- 5.39 Leading RTD Tea Brands Estimated Case Volume 2016 – 2021 pg 138
- 5.40 Leading RTD Tea Brands Estimated Case Volume Share 2016 – 2021 pg 139
- 5.41 Leading RTD Tea Brands Estimated Case Volume Growth 2017 – 2021 pg 140
- 5.42 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2021 pg 141
- 5.43 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2021 pg 142
- 5.44 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2021 pg 143
- 5.45 The Leading RTD Tea Trademarks in Drug Stores by Volume 2021 pg 144
6. THE KOMBUCHA AND MATE MARKETS
Kombucha pg 145
- Overview pg 145
- Leading Brands pg 150
Mate pg 155
EXHIBITS
- 6.46 The Kombucha Market Estimated Dollars and Volume 2007 – 2026 pg 157
- 6.47 The Kombucha Market Growth 2008 – 2026 pg 158
- 6.48 Leading Kombucha Brands Estimated Volume 2016 – 2021 pg 159
- 6.49 Leading Kombucha Brands Estimated Volume Share 2016 – 2021 pg 160
- 6.50 Leading Kombucha Brands Estimated Volume Growth 2017 – 2021 pg 161
- 6.51 Leading Kombucha Brands Estimated Wholesale Dollar Sales 2016 – 2021 pg 162
- 6.52 Leading Kombucha Brands Estimated Wholesale Dollar Share 2016 – 2021 pg 163
- 6.53 Leading Kombucha Brands Estimated Wholesale Dollar Growth 2017 – 2021 pg 164
7. THE ORGANIC TEA MARKET
The National Organic Tea Market pg 165
- Overview pg 165
- Volume and Dollars pg 166
- Per Capita Consumption pg 168
EXHIBITS
- 7.54 Global Organic Tea Market Estimated Volume and Change 2002 – 2026 pg 169
- 7.55 U.S. Organic Tea Market Estimated Volume and Change 2002 – 2026 pg 170
- 7.56 U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 – 2026 pg 171
- 7.57 U.S. Organic Tea Market Per Capita Consumption 2002 – 2026 pg 172
- 7.58 U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2026 pg 173
8. TEA DISTRIBUTION CHANNELS
RTD Tea Distribution Channels pg 174
Dry Tea Distribution Channels pg 179
EXHIBITS
- 8.59 RTD Tea Volume by Distribution Channel 2016 – 2026 pg 182
- 8.60 RTD Tea Share of Volume by Distribution Channel 2016 – 2026 pg 183
- 8.61 RTD Tea Change in Volume by Distribution Channel 2017 – 2026 pg 184
- 8.62 Dry Tea Volume by Distribution Channel 2016 – 2026 pg 185
- 8.63 Dry Tea Share of Volume by Distribution Channel 2016 – 2026 pg 186
- 8.64 Dry Tea Change in Volume by Distribution Channel 2017 – 2026 pg 187
9. U.S. TEA ADVERTISING EXPENDITURES
The Leading Advertised RTD Tea Brands pg 188
RTD Tea Advertising by Medium pg 190
The Leading Advertised Tea Brands pg 191
Tea Advertising by Medium pg 193
EXHIBITS
- 9.65 Ready-to-Drink Tea Advertising Expenditures 2016 – 2021 pg 195
- 9.66 Ready-to-Drink Tea Share of Advertising Expenditures 2016 – 2021 pg 196
- 9.67 Ready-to-Drink Tea Change in Advertising Expenditures 2017 – 2021 pg 197
- 9.68 Ready-to-Drink Tea Advertising Expenditures by Media 2016 – 2021 pg 198
- 9.69 Ready-to-Drink Tea Share of Advertising Expenditures by Media 2016 – 2021 pg 199
- 9.70 Ready-to-Drink Tea Change in Advertising Expenditures by Media 2017 – 2021 pg 200
- 9.71 U.S. Dry Tea Market Advertising Expenditures 2016 – 2021 pg 201
- 9.72 U.S. Dry Tea Market Share of Advertising Expenditures 2016 – 2021 pg 202
- 9.73 U.S. Dry Tea Market Change in Advertising Expenditures 2017 – 2021 pg 203
- 9.74 U.S. Dry Tea Market Advertising Expenditures by Media 2016 – 2021 pg 204
- 9.75 U.S. Dry Tea Market Share of Advertising Expenditures by Media 2016 – 2021 pg 205
- 9.76 U.S. Dry Tea Market Change in Advertising Expenditures by Media 2017 – 2021 pg 206
10. U.S. TEA DEMOGRAPHICS
Demographics of the RTD Tea Consumer pg 207
- Overview pg 207
- Comparative Demographics of RTD Tea Brands pg 209
EXHIBITS
- 10.77 Demographics of the RTD Tea Consumer 2021 pg 212
- 10.78 Demographics of the AriZona Tea Consumer 2021 pg 214
- 10.79 Demographics of the Lipton Consumer 2021 pg 216
- 10.80 Demographics of the Snapple Tea Consumer 2021 pg 218
- 10.81 Demographics of the Gold Peak Consumer 2021 pg 220
11. U.S. TEA IMPORTS AND EXPORTS
Imported Tea pg 222
Exported Tea pg 224
EXHIBITS
- 11.82 U.S. Tea Market Imports (Metric Tons) by Tea Type 2016 – 2021 pg 226
- 11.83 U.S. Tea Market Share of Imports by Tea Type 2016 – 2021 pg 227
- 11.84 U.S. Tea Market Change in Imports by Tea Type 2017 – 2021 pg 228
- 11.85 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2016 – 2021 pg 229
- 11.86 U.S. Black Tea Market Share of Imports by Leading Countries 2016 – 2021 pg 230
- 11.87 U.S. Black Tea Market Change in Imports by Leading Countries 2017 – 2021 pg 231
- 11.88 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2016 – 2021 pg 232
- 11.89 U.S. Green Tea Market Share of Imports by Leading Countries 2016 – 2021 pg 233
- 11.90 U.S. Green Tea Market Change in Imports by Leading Countries 2017 – 2021 pg 234
- 11.91 U.S. Tea Market Exports (Metric Tons) by Tea Type 2016 – 2021 pg 235
- 11.92 U.S. Tea Market Share of Exports by Tea Type 2016 – 2021 pg 236
- 11.93 U.S. Tea Market Change in Exports by Tea Type 2017 – 2021 pg 237
- 11.94 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2016 – 2021 pg 238
- 11.95 U.S. Black Tea Market Share of Exports by Leading Countries 2016 – 2021 pg 239
- 11.96 U.S. Black Tea Market Change in Exports by Leading Countries 2017 – 2021 pg 240
- 11.97 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2016 – 2021 pg 241
- 11.98 U.S. Green Tea Market Share of Exports by Leading Countries 2016 – 2021 pg 242
- 11.99 U.S. Green Tea Market Change in Exports by Leading Countries 2017 – 2021 pg 243
12. TEA INDUSTRY PRICING IN THE U.S.
Price Indexes pg 244
- Consumer Prices pg 244
- Producer Prices pg 245
EXHIBITS
- 12.100 Change in Consumer Price Index for Tea and Other Items 1999 – 2021 pg 247
- 12.101 Change in Producer Price Index for Tea and All Commodities 1995 – 2021 pg 248