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The comprehensive ready-to-drink tea market report examines the U.S. tea market with a focus on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.

  • 2017 Edition - Published September 2017.
  • Data through 2016 and market projections through 2021.
  • 250+ pages with extensive text analysis, graphs, charts and 90+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Ready-to-Drink Tea through 2021
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. Ready-to-Drink Tea report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • What are the latest trends behind RTD tea's performance in the U.S. market?
  • How many gallons of RTD tea did U.S. residents consume in 2016 and the early part of 2017?
  • What is the latest news regarding organic tea?
  • How has RTD tea fared in comparison with the broader New Age beverage category?
  • How has the RTD tea packaging mix changed in recent years?
  • What are the principal distribution channels for hot and RTD tea?
  • Which price segment of RTD tea will grow the most to 2021?

This ready-to-drink tea research report features

U.S. Ready-to-Drink Tea through 2021 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2021.

It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:

  • Discussion and dollar sales of the New Age beverage market, as well as volume and dollars for the various tea segments and analysis of U.S. and global tea trends.
  • An overview of the New Age market, as well as diet vs. regular RTD tea trends, pricing and per capita consumption. Quarterly RTD tea market growth data is also provided
  • A look at the tea market by price segment, breaking out five tiers from regular and fountain through superpremium
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Dr Pepper Snapple, Ferolito, Vultaggio & Sons and others
  • A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Lipton, Gold Peak, Fuze, Nestea, Teas' Tea, Peace Tea, Honest Tea, Turkey Hill, Milo's and more
  • Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption
  • A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton; includes detailed volume by package size of both shelf-stable and chilled RTD teas
  • Data detailing volume by key distribution channels totaling 100% of market volume
  • An overview of the kombucha and organic tea markets
  • Advertising expenditures of the leading RTD tea and hot tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising)
  • Consumer demographic profiles comparing consumers of key RTD tea brands
  • Data on green and black tea imports and exports
  • Five-year projections for the overall tea market as well as RTD tea and its sub-segments

1. THE U.S. NEW AGE & TEA MARKETS

The 2016 New Age Market pg 1

Overview of the U.S. Retail Tea Market pg 5

The 2016 Tea Market pg 34

  • Volume pg 34
  • Per Capita Consumption pg 37
  • Wholesale Dollar Sales pg 37
  • Quarterly Growth Trends pg 38

EXHIBITS

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2011 – 2016 pg 39
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2011 – 2016 pg 40
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2012 – 2016 pg 41
  • 1.4 U.S. Tea Market Estimated Consumption by Segment 2011 – 2021 pg 42
  • 1.5 U.S. Tea Market Share of Consumption by Segment 2011 – 2021 pg 43
  • 1.6 U.S. Tea Market Change in Consumption by Segment 2012 – 2021 pg 44
  • 1.7 U.S. Tea Market Per Capita Consumption by Segment 2011 – 2021 pg 45
  • 1.8 U.S. Tea Market Estimated Wholesale Dollars by Segment 2011 – 2021 pg 46
  • 1.9 U.S. Tea Market Share of Wholesale Dollars by Segment 2011 – 2021 pg 47
  • 1.10 U.S. Tea Market Change in Wholesale Dollars by Segment 2012 – 2021 pg 48
  • 1.11 U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2017 pg 49
  • 1.12 U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2017 pg 50
  • 1.13 U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2017 pg 51

2. THE NATIONAL READY–TO–DRINK TEA MARKET

RTD Tea Market Trends pg 52

  • Overview pg 52
  • RTD Tea Wholesale Dollar and Case Volume pg 56
  • RTD Tea Pricing pg 57
  • RTD Tea Retail Dollar Sales pg 58
  • Quarterly Growth Trends pg 58
  • Per Capita RTD Tea Consumption pg 59
  • RTD Tea Seasonality pg 60

RTD Tea Market Segmentation pg 61

EXHIBITS

  • 2.14 The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2021 pg 63
  • 2.15 The National RTD Tea Market Wholesale Dollar and Case Volume Growth 1989 – 2021 pg 64
  • 2.16 The National RTD Tea Market Retail Dollars and Growth 2000 – 2021 pg 65
  • 2.17 The National RTD Tea Market Estimated Volume, Share and Growth Q1, Q2 and First Half 2017 pg 66
  • 2.18 The National RTD Tea Market Per Capita Consumption 1988 – 2021 pg 67
  • 2.19 The National RTD Tea Market Quarterly Volume Shares 2003 – 2016 pg 68
  • 2.20 The National RTD Tea Market Volume by Price Segment 2011 – 2021 pg 69
  • 2.21 The National RTD Tea Market Share of Volume by Price Segment 2011 – 2021 pg 70
  • 2.22 The National RTD Tea Market Change in Volume by Price Segment 2012 – 2021 pg 71

3. THE REGIONAL READY–TO–DRINK TEA MARKETS

Regional RTD Tea Markets pg 72

  • Overview pg 72
  • The South pg 74
  • The Midwest pg 75
  • The West pg 76
  • The Northeast pg 76

EXHIBITS

  • 3.23 The Regional RTD Tea Markets Wholesale Dollar Sales 2011 – 2021 pg 77
  • 3.24 The Regional RTD Tea Markets Dollar Share 2011 – 2021 pg 78
  • 3.25 The Regional RTD Tea Markets Dollar Growth 2012 – 2021 pg 79
  • 3.26 The Regional RTD Tea Markets Case Volume 2011 – 2021 pg 80
  • 3.27 The Regional RTD Tea Markets Case Volume Share 2011 – 2021 pg 81
  • 3.28 The Regional RTD Tea Markets Case Volume Growth 2012 – 2021 pg 82
  • 3.29 The Regional RTD Tea Markets Per Capita Consumption 2011 – 2021 pg 83

4. READY-TO-DRINK TEA PACKAGING

RTD Tea Packaging Types pg 84

  • Shelf–Stable — Overview pg 84
  • Shelf–Stable — Glass Bottles pg 85
  • Shelf–Stable — Cans pg 87
  • Shelf–Stable — Plastic Bottles pg 88
  • Chilled pg 89
  • Fountain pg 90

EXHIBITS

  • 4.30 RTD Tea Volume by Package Size and Type 2011 – 2021 pg 91
  • 4.31 RTD Tea Share by Package Size and Type 2011 – 2021 pg 92
  • 4.32 RTD Tea Growth by Package Size and Type 2012 – 2021 pg 93

5. THE LEADING READY–TO–DRINK TEA COMPANIES AND THEIR BRANDS

The Leading Companies pg 94

PepsiCo, Inc.

  • Overview pg 97
  • PLTP — Overview pg 97
  • PLTP — Marketing pg 98
  • PLTP — Distribution pg 108
  • SoBe — Overview pg 109
  • SoBe — Marketing pg 110
  • SoBe — Distribution pg 111

Coca–Cola Company

  • Overview pg 112
  • Gold Peak — Overview pg 113
  • Honest Tea — Overview pg 114
  • Honest Tea — Marketing pg 116
  • Honest Tea — Distribution pg 127
  • Fuze Beverage — Overview pg 129
  • Fuze Beverage — Marketing pg 129
  • Fuze Beverage — Distribution pg 131
  • Peace Tea — Overview pg 131

Snapple Beverage Group

  • Overview pg 133
  • Marketing pg 134
  • Distribution pg 139

Ferolito, Vultaggio & Sons

  • Overview pg 141
  • Marketing pg 143
  • Distribution pg 150

Nestlé Waters North America

  • Nestea — Overview pg 152
  • Nestea — Marketing pg 152
  • Sweet Leaf — Overview pg 154
  • Sweet Leaf — Marketing pg 154
  • Tradewinds — Overview pg 156
  • Tradewinds — Marketing pg 157

Ito En, Ltd.

  • Teas' Tea — Overview pg 160
  • Teas' Tea — Marketing pg 160
  • Teas' Tea — Distribution pg 164

Other RTD Tea Brands pg 166

Leading Grocery and Drug Store RTD Tea Brands pg 170

EXHIBITS

  • 5.33 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2011 – 2016 pg 171
  • 5.34 Leading RTD Tea Brands Estimated Dollar Share 2011 – 2016 pg 172
  • 5.35 Leading RTD Tea Brands Estimated Dollar Growth 2012 – 2016 pg 173
  • 5.36 Leading RTD Tea Brands Estimated Case Volume 2011 – 2016 pg 174
  • 5.37 Leading RTD Tea Brands Estimated Case Volume Share 2011 – 2016 pg 175
  • 5.38 Leading RTD Tea Brands Estimated Case Volume Growth 2012 – 2016 pg 176
  • 5.39 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2016 pg 177
  • 5.40 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2016 pg 178
  • 5.41 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2016 pg 179
  • 5.42 The Leading RTD Tea Trademarks in Drug Stores by Volume 2016 pg 180

6. THE KOMBUCHA MARKET

Kombucha pg 181

  • Overview pg 181
  • Leading Brands pg 186

EXHIBITS

  • 6.43 The Kombucha Market Estimated Dollars and Volume 2007 – 2021 pg 191
  • 6.44 The Kombucha Market Growth 2008 – 2021 pg 192

7. THE ORGANIC TEA MARKET

The National Organic Tea Market pg 193

  • Overview pg 193
  • Volume and Dollars pg 194
  • Per Capita Consumption pg 196

EXHIBITS

  • 7.45 Global Organic Tea Market Estimated Volume and Change 2002 – 2021 pg 197
  • 7.46 U.S. Organic Tea Market Estimated Volume and Change 2002 – 2021 pg 198
  • 7.47 U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 – 2021 pg 199
  • 7.48 U.S. Organic Tea Market Per Capita Consumption 2002 – 2021 pg 200
  • 7.49 U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2021 pg 201

8. TEA DISTRIBUTION CHANNELS

RTD Tea Distribution Channels pg 202

Hot Tea Distribution Channels pg 206

EXHIBITS

  • 8.50 RTD Tea Volume by Distribution Channel 2011 – 2021 pg 208
  • 8.51 RTD Tea Share of Volume by Distribution Channel 2011 – 2021 pg 209
  • 8.52 RTD Tea Change in Volume by Distribution Channel 2012 – 2021 pg 210
  • 8.53 Hot Tea Volume by Distribution Channel 2011 –2021 pg 211
  • 8.54 Hot Tea Share of Volume by Distribution Channel 2011 – 2021 pg 212
  • 8.55 Hot Tea Change in Volume by Distribution Channel 2012 – 2021 pg 213

9. U.S. TEA ADVERTISING EXPENDITURES

The Leading Advertised RTD Tea Brands pg 214

RTD Tea Advertising by Medium pg 216

The Leading Advertised Tea Brands pg 218

Tea Advertising by Medium pg 220

EXHIBITS

  • 9.56 Ready–to–Drink Tea Advertising Expenditures 2011 – 2016 pg 222
  • 9.57 Ready–to–Drink Tea Share of Advertising Expenditures 2011 – 2016 pg 223
  • 9.58 Ready–to–Drink Tea Change in Advertising Expenditures 2012 – 2016 pg 224
  • 9.59 Ready–to–Drink Tea Advertising Expenditures by Media 2011 – 2016 pg 225
  • 9.60 Ready–to–Drink Tea Share of Advertising Expenditures by Media 2011 – 2016 pg 226
  • 9.61 Ready–to–Drink Tea Change in Advertising Expenditures by Media 2012 – 2016 pg 227
  • 9.62 U.S. Non–RTD Tea Market Advertising Expenditures 2011 – 2016 pg 228
  • 9.63 U.S. Non–RTD Tea Market Share of Advertising Expenditures 2011 – 2016 pg 229
  • 9.64 U.S. Non–RTD Tea Market Change in Advertising Expenditures 2012 – 2016 pg 230
  • 9.65 U.S. Non–RTD Tea Market Advertising Expenditures by Media 2011 – 2016 pg 231
  • 9.66 U.S. Non–RTD Tea Market Share of Advertising Expenditures by Media 2011 – 2016 pg 232
  • 9.67 U.S. Non–RTD Tea Market Change in Advertising Expenditures by Media 2012 – 2016 pg 233

10. U.S. TEA DEMOGRAPHICS

Demographics of the RTD Tea Consumer pg 234

  • Overview pg 234
  • Comparative Demographics of RTD Tea Brands pg 237

EXHIBITS

  • 10.68 Demographics of the RTD Tea Consumer 2016 pg 240
  • 10.69 Demographics of the Arizona Tea Consumer 2016 pg 242
  • 10.70 Demographics of the Lipton Consumer 2016 pg 244
  • 10.71 Demographics of the Snapple Tea Consumer 2016 pg 246
  • 10.72 Demographics of the Gold Peak Consumer 2016 pg 248
  • 10.73 Demographics of the Honest Tea Consumer 2016 pg 250

11. U.S. TEA IMPORTS AND EXPORTS

Imported Tea pg 252

Exported Tea pg 254

EXHIBITS

  • 11.74 U.S. Tea Market Imports (Metric Tons) by Tea Type 2011 – 2016 pg 256
  • 11.75 U.S. Tea Market Share of Imports by Tea Type 2011 – 2016 pg 257
  • 11.76 U.S. Tea Market Change in Imports by Tea Type 2012 – 2016 pg 258
  • 11.77 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2011 – 2016 pg 259
  • 11.78 U.S. Black Tea Market Share of Imports by Leading Countries 2011 – 2016 pg 260
  • 11.79 U.S. Black Tea Market Change in Imports by Leading Countries 2012 – 2016 pg 261
  • 11.80 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2011 – 2016 pg 262
  • 11.81 U.S. Green Tea Market Share of Imports by Leading Countries 2011 – 2016 pg 263
  • 11.82 U.S. Green Tea Market Change in Imports by Leading Countries 2012 – 2016 pg 264
  • 11.83 U.S. Tea Market Exports (Metric Tons) by Tea Type 2011 – 2016 pg 265
  • 11.84 U.S. Tea Market Share of Exports by Tea Type 2011 – 2016 pg 266
  • 11.85 U.S. Tea Market Change in Exports by Tea Type 2012 – 2016 pg 267
  • 11.86 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2011 – 2016 pg 268
  • 11.87 U.S. Black Tea Market Share of Exports by Leading Countries 2011 – 2016 pg 269
  • 11.88 U.S. Black Tea Market Change in Exports by Leading Countries 2012 – 2016 pg 270
  • 11.89 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2011 – 2016 pg 271
  • 11.90 U.S. Green Tea Market Share of Exports by Leading Countries 2011 – 2016 pg 272
  • 11.91 U.S. Green Tea Market Change in Exports by Leading Countries 2012 – 2016 pg 273

12. TEA INDUSTRY PRICING IN THE U.S.

Price Indexes pg 274

  • Consumer Prices pg 274
  • Producer Prices pg 275

EXHIBITS

  • 12.92 Change in Consumer Price Index for Tea and Other Items 1999 – 2016 pg 277
  • 12.93 Change in Producer Price Index for Tea and All Commodities 1995 – 2016 pg 278

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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