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This comprehensive ready-to-drink tea market report examines the U.S. tea market at a time when ongoing innovation added to market upheaval caused by the coronavirus pandemic make this a particularly important time to keep a close eye on the trends. This in-depth report focuses on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands. Forecasts through 2024 are provided and impact of covid-19 is discussed.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.

  • 2020 Edition - Published October 2020.
  • Data through 2019 and market projections through 2024.
  • 250+ pages with extensive text analysis, graphs, charts and 90+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
Ready-to-Drink Tea in the U.S. through 2024
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. Ready-to-Drink Tea report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • What are the latest trends behind RTD tea's performance in the U.S. market? Which brands are outperforming the market? Which are underperforming?
  • How many gallons of RTD tea did U.S. residents consume in 2019 and the first half of 2020?
  • Which price segment of RTD tea will grow the most to 2024?
  • What is the latest news regarding organic tea?
  • What are the biggest challenges to growth the RTD tea market faces in the current consumer environment?
  • How has RTD tea fared in comparison with the broader New Age beverage category?
  • How has the RTD tea packaging mix changed in recent years?
  • What are the principal distribution channels for hot and RTD tea?

This ready-to-drink tea research report features

Ready-to-Drink Tea in the U.S. through 2024 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2024.

It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:

  • An overview of the New Age beverage market, including dollar sales, as well as volume, per capita consumption and dollars for the various tea segments and analysis of U.S. and global tea trends. Quarterly RTD tea market growth data are also provided.
  • A look at the RTD tea market by price segment, breaking out five tiers from regular and fountain through superpremium.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Milo's, Brands Within Reach, Ito En and others.
  • A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Lipton, Gold Peak, Fuze, Nestea, Teas' Tea, Peace Tea, Honest Tea, Turkey Hill, Milo's and more.
  • Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption.
  • A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton; includes detailed volume by package size of both shelf-stable and chilled RTD teas.
  • Data detailing volume by key distribution channels totaling 100% of market volume, including projections in 2020 that stray from the usual trend.
  • An overview of the kombucha and organic tea markets.
  • Advertising expenditures of the leading RTD tea and dry tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising).
  • Consumer demographic profiles comparing consumers of key RTD tea brands.
  • Data on green and black tea imports and exports.
  • Five-year projections for the overall tea market as well as RTD tea and its sub-segments.

1. THE U.S. NEW AGE & TEA MARKETS

The 2019 New Age Market pg 1

Overview of the U.S. Retail Tea Market pg 5

The 2019 Tea Market pg 31

  • Volume pg 31
  • Per Capita Consumption pg 35
  • Wholesale Dollar Sales pg 35
  • Quarterly Growth Trends pg 36

EXHIBITS

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2014 – 2019 pg 37
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2014 – 2019 pg 38
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2015 – 2019 pg 39
  • 1.4 New Age Beverage Market Segments Estimated Volume 2014 – 2020 pg 40
  • 1.5 New Age Beverage Market Segments Share of Volume 2014 – 2020 pg 41
  • 1.6 New Age Beverage Market Segments Change in Volume 2015 – 2020 pg 42
  • 1.7 U.S. Tea Market Estimated Consumption by Segment 2014 – 2024 pg 43
  • 1.8 U.S. Tea Market Share of Consumption by Segment 2014 – 2024 pg 44
  • 1.9 U.S. Tea Market Change in Consumption by Segment 2015 – 2024 pg 45
  • 1.10 U.S. Tea Market Per Capita Consumption by Segment 2014 – 2024 pg 46
  • 1.11 U.S. Tea Market Estimated Wholesale Dollars by Segment 2014 – 2024 pg 47
  • 1.12 U.S. Tea Market Share of Wholesale Dollars by Segment 2014 – 2024 pg 48
  • 1.13 U.S. Tea Market Change in Wholesale Dollars by Segment 2015 – 2024 pg 49
  • 1.14 U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2020 pg 50
  • 1.15 U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2020 pg 51
  • 1.16 U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2020 pg 52
  • 1.17 U.S. Tea Market Volume Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 53
  • 1.18 U.S. Tea Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 54
  • 1.19 U.S. Tea Market Retail Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 55

2. THE NATIONAL READY-TO-DRINK TEA MARKET

RTD Tea Market Trends pg 56

  • Overview pg 56
  • RTD Tea Wholesale Dollar and Case Volume pg 59
  • RTD Tea Pricing pg 60
  • RTD Tea Retail Dollar Sales pg 61
  • Quarterly Growth Trends pg 61
  • Per Capita RTD Tea Consumption pg 62
  • RTD Tea Seasonality pg 63

RTD Tea Market Segmentation pg 64

EXHIBITS

  • 2.20 The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2024 pg 66
  • 2.21 The National RTD Tea Market Wholesale Dollars and Case Volume Growth 1989 – 2024 pg 67
  • 2.22 The National RTD Tea Market Retail Dollars and Growth 2000 – 2024 pg 68
  • 2.23 The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2020 pg 69
  • 2.24 The National RTD Tea Market Per Capita Consumption 1988 – 2024 pg 70
  • 2.25 The National RTD Tea Market Quarterly Volume Shares 2003 – 2019 pg 71
  • 2.26 The National RTD Tea Market Volume by Price Segment 2014 – 2024 pg 72
  • 2.27 The National RTD Tea Market Share of Volume by Price Segment 2014 – 2024 pg 73
  • 2.28 The National RTD Tea Market Change in Volume by Price Segment 2015 – 2024 pg 74

3. THE REGIONAL READY-TO-DRINK TEA MARKETS

Regional RTD Tea Markets pg 75

  • Overview pg 75
  • The South pg 77
  • The Midwest pg 78
  • The West pg 79
  • The Northeast 79

EXHIBITS

  • 3.29 The Regional RTD Tea Markets Wholesale Dollar Sales 2014 – 2024 pg 80
  • 3.30 The Regional RTD Tea Markets Dollar Share 2014 – 2024 pg 81
  • 3.31 The Regional RTD Tea Markets Dollar Growth 2015 – 2024 pg 82
  • 3.32 The Regional RTD Tea Markets Case Volume 2014 – 2024 pg 83
  • 3.33 The Regional RTD Tea Markets Case Volume Share 2014 – 2024 pg 84
  • 3.34 The Regional RTD Tea Markets Case Volume Growth 2015 – 2024 pg 85
  • 3.35 The Regional RTD Tea Markets Per Capita Consumption 2014 – 2024 pg 86

4. READY-TO-DRINK TEA PACKAGING

RTD Tea Packaging Types pg 87

  • Shelf-Stable – Overview pg 87
  • Shelf-Stable – Glass Bottles pg 88
  • Shelf-Stable – Cans pg 90
  • Shelf-Stable – Plastic Bottles pg 91
  • Chilled pg 92
  • Fountain pg 93

EXHIBITS

  • 4.36 RTD Tea Volume by Package Size and Type 2014 – 2024 pg 94
  • 4.37 RTD Tea Share by Package Size and Type 2014 – 2024 pg 95
  • 4.38 RTD Tea Growth by Package Size and Type 2015 – 2024 pg 96

5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS

The Leading Companies pg 97

PepsiCo, Inc.

  • Overview pg 101
  • PLTP – Overview pg 101
  • PLTP – Marketing pg 102
  • PLTP – Distribution pg 109

Coca-Cola Company

  • Overview pg 110
  • Gold Peak – Overview pg 111
  • Honest Tea – Overview pg 112
  • Honest Tea – Marketing pg 114
  • Honest Tea – Distribution pg 123
  • Fuze – Overview pg 125
  • Fuze – Marketing pg 126
  • Peace Tea – Overview pg 126

Keurig Dr Pepper

  • Overview pg 128
  • Marketing pg 129
  • Distribution pg 133

Ferolito, Vultaggio & Sons

  • Overview pg 135
  • Marketing pg 137
  • Distribution pg 142

Brands Within Reach

  • Nestea – Overview pg 144
  • Nestea – Marketing pg 145

Purity Organic

  • Sweet Leaf – Overview pg 147
  • Sweet Leaf – Marketing pg 148

Ito En, Ltd.

  • Teas' Tea – Overview pg 150
  • Teas' Tea – Marketing pg 150
  • Teas' Tea – Distribution pg 154

Other RTD Tea Brands pg 155

Leading Grocery and Drug Store RTD Tea Brands pg 158

EXHIBITS

  • 5.39 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 159
  • 5.40 Leading RTD Tea Brands Estimated Dollar Share 2014 – 2019 pg 160
  • 5.41 Leading RTD Tea Brands Estimated Dollar Growth 2015 – 2019 pg 161
  • 5.42 Leading RTD Tea Brands Estimated Case Volume 2014 – 2019 pg 162
  • 5.43 Leading RTD Tea Brands Estimated Case Volume Share 2014 – 2019 pg 163
  • 5.44 Leading RTD Tea Brands Estimated Case Volume Growth 2015 – 2019 pg 164
  • 5.45 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2019 pg 165
  • 5.46 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2019 pg 166
  • 5.47 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2019 pg 167
  • 5.48 The Leading RTD Tea Trademarks in Drug Stores by Volume 2019 pg 168

6. THE KOMBUCHA MARKET

Kombucha pg 169

  • Overview pg 169
  • Leading Brands pg 174

EXHIBITS

  • 6.49 The Kombucha Market Estimated Dollars and Volume 2007 – 2024 pg 179
  • 6.50 The Kombucha Market Growth 2008 – 2024 pg 180
  • 6.51 Leading Kombucha Brands Estimated Volume 2014 – 2019 pg 181
  • 6.52 Leading Kombucha Brands Estimated Volume Share 2014 – 2019 pg 182
  • 6.53 Leading Kombucha Brands Estimated Volume Growth 2015 – 2019 pg 183
  • 6.54 Leading Kombucha Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 184
  • 6.55 Leading Kombucha Brands Estimated Wholesale Dollar Share 2014 – 2019 pg 185
  • 6.56 Leading Kombucha Brands Estimated Wholesale Dollar Growth 2015 – 2019 pg 186

7. THE ORGANIC TEA MARKET

The National Organic Tea Market pg 187

  • Overview pg 187
  • Volume and Dollars pg 188
  • Per Capita Consumption pg 190

EXHIBITS

  • 7.57 Global Organic Tea Market Estimated Volume and Change 2002 – 2024 pg 191
  • 7.58 U.S. Organic Tea Market Estimated Volume and Change 2002 – 2024 pg 192
  • 7.59 U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 – 2024 pg 193
  • 7.60 U.S. Organic Tea Market Per Capita Consumption 2002 – 2024 pg 194
  • 7.61 U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2024 pg 195

8. TEA DISTRIBUTION CHANNELS

RTD Tea Distribution Channels pg 196

Dry Tea Distribution Channels pg 201

EXHIBITS

  • 8.62 RTD Tea Volume by Distribution Channel 2014 – 2024 pg 204
  • 8.63 RTD Tea Share of Volume by Distribution Channel 2014 – 2024 pg 205
  • 8.64 RTD Tea Change in Volume by Distribution Channel 2015 – 2024 pg 206
  • 8.65 Dry Tea Volume by Distribution Channel 2014 – 2024pg 207
  • 8.66 Dry Tea Share of Volume by Distribution Channel 2014 – 2024 pg 208
  • 8.67 Dry Tea Change in Volume by Distribution Channel 2015 – 2024 pg 209

9. U.S. TEA ADVERTISING EXPENDITURES

The Leading Advertised RTD Tea Brands pg 210

RTD Tea Advertising by Medium pg 212

The Leading Advertised Tea Brands pg 214

Tea Advertising by Medium pg 216

EXHIBITS

  • 9.68 Ready-to-Drink Tea Advertising Expenditures 2014 – 2019 pg 218
  • 9.69 Ready-to-Drink Tea Share of Advertising Expenditures 2014 – 2019 pg 219
  • 9.70 Ready-to-Drink Tea Change in Advertising Expenditures 2015 – 2019 pg 220
  • 9.71 Ready-to-Drink Tea Advertising Expenditures by Media 2014 – 2019 pg 221
  • 9.72 Ready-to-Drink Tea Share of Advertising Expenditures by Media 2014 – 2019 pg 222
  • 9.73 Ready-to-Drink Tea Change in Advertising Expenditures by Media 2015 – 2019 pg 223
  • 9.74 U.S. Dry Tea Market Advertising Expenditures 2014 – 2019 pg 224
  • 9.75 U.S. Dry Tea Market Share of Advertising Expenditures 2014 – 2019 pg 225
  • 9.76 U.S. Dry Tea Market Change in Advertising Expenditures 2015 – 2019 pg 226
  • 9.77 U.S. Dry Tea Market Advertising Expenditures by Media 2014 – 2019 pg 227
  • 9.78 U.S. Dry Tea Market Share of Advertising Expenditures by Media 2014 – 2019 pg 228
  • 9.79 U.S. Dry Tea Market Change in Advertising Expenditures by Media 2015 - 2019 pg 229

10. U.S. TEA DEMOGRAPHICS

Demographics of the RTD Tea Consumer pg 230

  • Overview pg 230
  • Comparative Demographics of RTD Tea Brands pg 232

EXHIBITS

  • 10.80 Demographics of the RTD Tea Consumer 2019 pg 235
  • 10.81 Demographics of the AriZona Tea Consumer 2019 pg 237
  • 10.82 Demographics of the Lipton Consumer 2019 pg 239
  • 10.83 Demographics of the Snapple Tea Consumer 2019 pg 241
  • 10.84 Demographics of the Gold Peak Consumer 2019 pg 243
  • 10.85 Demographics of the Honest Tea Consumer 2019 pg 245

11. U.S. TEA IMPORTS AND EXPORTS

Imported Tea pg 247

Exported Tea pg 249

EXHIBITS

  • 11.86 U.S. Tea Market Imports (Metric Tons) by Tea Type 2014 – 2019 pg 251
  • 11.87 U.S. Tea Market Share of Imports by Tea Type 2014 – 2019 pg 252
  • 11.88 U.S. Tea Market Change in Imports by Tea Type 2015 – 2019 pg 253
  • 11.89 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2014 – 2019 pg 254
  • 11.90 U.S. Black Tea Market Share of Imports by Leading Countries 2014 – 2019 pg 255
  • 11.91 U.S. Black Tea Market Change in Imports by Leading Countries 2015 – 2019 pg 256
  • 11.92 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2014 – 2019 pg 257
  • 11.93 U.S. Green Tea Market Share of Imports by Leading Countries 2014 – 2019 pg 258
  • 11.94 U.S. Green Tea Market Change in Imports by Leading Countries 2015 – 2019 pg 259
  • 11.95 U.S. Tea Market Exports (Metric Tons) by Tea Type 2014 – 2019 pg 260
  • 11.96 U.S. Tea Market Share of Exports by Tea Type 2014 – 2019 pg 261
  • 11.97 U.S. Tea Market Change in Exports by Tea Type 2015 – 2019 pg 262
  • 11.98 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2014 – 2019 pg 263
  • 11.99 U.S. Black Tea Market Share of Exports by Leading Countries 2014 – 2019 pg 264
  • 11.100 U.S. Black Tea Market Change in Exports by Leading Countries 2015 – 2019 pg 265
  • 11.101 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2014 – 2019 pg 266
  • 11.102 U.S. Green Tea Market Share of Exports by Leading Countries 2014 – 2019 pg 267
  • 11.103 U.S. Green Tea Market Change in Exports by Leading Countries 2015 – 2019 pg 268

12. TEA INDUSTRY PRICING IN THE U.S.

Price Indexes pg 269

  • Consumer Prices pg 269
  • Producer Prices pg 270

EXHIBITS

  • 12.104 Change in Consumer Price Index for Tea and Other Items 1999 – 2019 pg 272
  • 12.105 Change in Producer Price Index for Tea and All Commodities 1995 – 2019 pg 273

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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