Price: $ 4995.00
 

Against a backdrop of topline global trends, this report provides in-depth coverage of the U.S. fruit beverage market and its key sub-segments including juices, juice blends, fruit drinks, refrigerated, shelf stable, concentrates and organic, trends by brand, flavors and packaging. It also breaks out nectars and super-premium juice, from-concentrate and not-from-concentrate juice. The report also addresses key issues impacting the category and discusses emerging sub-sectors such as light/low-calorie juices and drinks. Five-year U.S. market forecasts are provided.

  • 2016 Edition - Published June 2017.
  • Data through 2016 and market projections through 2021.
  • 425+ pages with extensive text analysis, graphs, charts and 175+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Fruit Beverages through 2021
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This year's edition includes five-year forecasts on a broader range of topics, making it an even better tool for spotting trends and opportunities in the fruit beverages industry and determining where to focus future resources for maximum success. Questions answered in this in-depth market report include:

  • Which companies and brands in the United States experienced growth in 2016 and which did not?
  • How do the past, current and future shelf stable trends stack up vs. chilled trends?
  • How much fruit juice is consumed per capita in the United States, how has this changed in recent years, and what trends are behind these developments?
  • How the various market segments performed in 2016, and how are they like to develop over the next five years?
  • How do from concentrate trends (FC) differ from not-from-concentrate (NFC) trends and what will each market look like in 2021?
  • Which nations ship the most fruit juices to the U.S. and where are the leading destinations for U.S. juice?
  • Which flavors of fruit beverages are growing the fastest? How will flavor by flavor market share trends shift over the next five years? How will fruit drink flavor trends differ from pure fruit juice trends?
  • Which segment of the market is expected to perform better through 2021 – juices or drinks?

This fruit beverages research report features

The report surveys the landscape of this stalwart beverage category, with volume, retail dollar, wholesale dollar and per capita consumption figures. In this extensive body of industry research, get an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2021.

All aspects of the market are considered, including segmentation by package size, distribution channels, flavor and processing method. Powdered and organic statistics are included along with advertising and demographic data. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of the market including:

  • Historical and current statistics and BMC's exclusive projections on multiple facets of the market, as well as insight into current trends and market drivers.
  • A regional look at the U.S. marketplace, with past, current and future volume and growth of fruit juice and fruit drinks are broken out for ready comparison.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales and volume data. Coverage includes PepsiCo/Tropicana Products, Coca-Cola/Minute Maid, Ocean Spray, Dr Pepper Snapple, Florida's Natural Growers, Welch's, Brynwood Partners (Juicy Juice and Sunny Delight), The Kraft Heinz Company, Tree Top and Apple & Eve.
  • Data and discussions detailing trends in shelf-stable, from-concentrate and not-from-concentrate juices, frozen concentrate and chilled, ready-to-serve fruit beverages, nectars and super-premium juice through 2021.
  • An analysis of fruit juice and drink volume by flavor and container type through 2021.
  • Statistics of imported and exported fruit juices by flavor and country of origin and country of destination.
  • Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • An overview of the powdered and organic fruit beverages segments and the key players.
  • Five-year projections for the fruit beverage market including sub-segments, flavor trends, packaging, regional trends, expectations by sales channel and more.

1. THE U.S. FRUIT BEVERAGE MARKET

The Global Fruit Beverage Market pg 1

The National Fruit Beverage Market pg 2

  • Volume pg 2
  • Wholesale and Retail Dollar Sales pg 3
  • Per Capita Consumption pg 5
  • Seasonality pg 6

Recent Trends in the Fruit Beverage Market pg 7

EXHIBITS

  • 1.1 Global Fruit Beverage Market Volume and Growth 1990 – 2016 pg 11
  • 1.2 U.S. Fruit Beverage Market Volume and Growth 1980 – 2021 pg 12
  • 1.3 U.S. Fruit Beverage Market Segments Volume 2011 – 2021 pg 13
  • 1.4 U.S. Fruit Beverage Market Segments Share of Volume 2011 – 2021 pg 14
  • 1.5 U.S. Fruit Beverage Market Segments Change in Volume 2012 – 2021 pg 15
  • 1.6 U.S. Fruit Beverage Market Total Wholesale Dollars and Growth 1982 – 2021 pg 16
  • 1.7 U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 – 2021 pg 17
  • 1.8 U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 – 2021 pg 18
  • 1.9 U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 – 2021 pg 19
  • 1.10 U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 – 2021 pg 20
  • 1.11 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2021 pg 21
  • 1.12 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2021 pg 22
  • 1.13 U.S. Fruit Beverage Market Quarterly Volume Shares by Segment 2016 pg 23

2. THE REGIONAL FRUIT BEVERAGE MARKETS

The Regional Fruit Beverage Markets pg 24

  • Overview pg 24
  • The Regional Fruit Juice Markets pg 27
  • The Regional Fruit Drink Markets pg 29

Regional Per Capita Consumption pg 32

  • Overview pg 32
  • Regional Fruit Juice Consumption pg 34
  • Regional Fruit Drink Consumption pg 35

EXHIBITS

  • 2.14 U.S. Fruit Beverage Market Volume by Region 2011 – 2021 pg 36
  • 2.15 U.S. Fruit Beverage Market Share of Volume by Region 2011 – 2021 pg 37
  • 2.16 U.S. Fruit Beverage Market Change in Volume by Region 2012 – 2021 pg 38
  • 2.17 U.S. Fruit Juice Market Volume by Region 2011 – 2021 pg 39
  • 2.18 U.S. Fruit Juice Market Share of Volume by Region 2011 – 2021 pg 40
  • 2.19 U.S. Fruit Juice Market Change in Volume by Region 2012 – 2021 pg 41
  • 2.20 U.S. Fruit Drink Market Volume by Region 2011 – 2021 pg 42
  • 2.21 U.S. Fruit Drink Market Share of Volume by Region 2011 – 2021 pg 43
  • 2.22 U.S. Fruit Drink Market Change in Volume by Region 2012 – 2021 pg 44
  • 2.23 U.S. Fruit Juice and Drink Market Per Capita Consumption by Region 2011 – 2021 pg 45
  • 2.24 U.S. Fruit Juice Market Per Capita Consumption by Region 2011 – 2021 pg 46
  • 2.25 U.S. Fruit Drink Market Per Capita Consumption by Region 2011 – 2021 pg 47

3. FRUIT BEVERAGES BY TYPE

Fruit Beverage Types pg 48

Fruit Juice pg 49

Fruit Drinks pg 50

Total Fruit Beverage Marketplace pg 51

Superpremium Juice and Nectars pg 52

  • Superpremium Juice pg 52
  • Nectars pg 52

EXHIBITS

  • 3.26 Fruit Juice Market Gallonage by Segment 2011 – 2021 pg 53
  • 3.27 Fruit Juice Market Share by Segment 2011 – 2021 pg 54
  • 3.28 Fruit Juice Market Growth by Segment 2012 – 2021 pg 55
  • 3.29 Fruit Drink Market Gallonage by Segment 2011 – 2021 pg 56
  • 3.30 Fruit Drink Market Share by Segment 2011 – 2021 pg 57
  • 3.31 Fruit Drink Market Growth by Segment 2012 – 2021 pg 58
  • 3.32 Fruit Beverage Market Gallonage by Segment 2011 – 2021 pg 59
  • 3.33 Fruit Beverage Market Share by Segment 2011 – 2021 pg 60
  • 3.34 Fruit Beverage Market Growth by Segment 2012 – 2021 pg 61
  • 3.35 Superpremium Juice Volume and Growth 2000 – 2021 pg 62
  • 3.36 Nectars Volume and Growth 2006 – 2021 pg 63

4. FRUIT BEVERAGES BY FLAVORS

Fruit Beverage Flavors pg 64

Fruit Juice Flavors pg 64

  • Overview pg 64
  • Frozen Concentrate Juice Flavors pg 67
  • Chilled, RTS Juice Flavors pg 68
  • Shelf–Stable Fruit Juice Flavors pg 69
  • Shelf–Stable Vegetable Juice Flavors pg 71

Fruit Drink Flavors pg 72

  • Overview pg 72
  • Frozen Concentrate Drink Flavors pg 74
  • Chilled, RTS Drink Flavors pg 74
  • Shelf–Stable Drink Flavors pg 76

Not–From–Concentrate Juice Flavors pg 78

  • Orange Juice pg 78
  • Grapefruit Juice pg 78

EXHIBITS

  • 4.37 Fruit Juice Volume by Flavor 2015 – 2021 pg 79
  • 4.38 Fruit Juice Share of Volume by Flavor 2015 – 2021 pg 80
  • 4.39 Fruit Juice Change in Volume by Flavor 2016 – 2021 pg 81
  • 4.40 Frozen Concentrate Juice Flavors Volume 2011 – 2021 pg 82
  • 4.41 Frozen Concentrate Juice Flavors Share of Volume 2011 – 2021 pg 83
  • 4.42 Frozen Concentrate Juice Flavors Change in Volume 2012 – 2021 pg 84
  • 4.43 Chilled, Ready–to–Serve Juice Flavors Volume 2011 – 2021 pg 85
  • 4.44 Chilled, Ready–to–Serve Juice Flavors Share of Volume 2011 – 2021 pg 86
  • 4.45 Chilled, Ready–to–Serve Juice Flavors Change in Volume 2012 – 2021 pg 87
  • 4.46 Shelf–Stable Juice Flavors Volume 2011 – 2021 pg 88
  • 4.47 Shelf–Stable Juice Flavors Share of Volume 2011 – 2021 pg 89
  • 4.48 Shelf–Stable Juice Flavors Change in Volume 2012 – 2021 pg 90
  • 4.49 Shelf–Stable Vegetable Juice Flavors Volume 2011 – 2021 pg 91
  • 4.50 Shelf–Stable Vegetable Juice Flavors Share of Volume 2011 – 2021 pg 92
  • 4.51 Shelf–Stable Vegetable Juice Flavors Change in Volume 2012 – 2021 pg 93
  • 4.52 Fruit Drinks Volume by Flavor 2015 – 2021 pg 94
  • 4.53 Fruit Drinks Share of Volume by Flavor 2015 – 2021 pg 95
  • 4.54 Fruit Drinks Change in Volume by Flavor 2016 – 2021 pg 96
  • 4.55 Frozen Concentrate Fruit Drink Flavors Volume 2011 – 2021 pg 97
  • 4.56 Frozen Concentrate Fruit Drink Flavors Share of Volume 2011 – 2021 pg 98
  • 4.57 Frozen Concentrate Fruit Drink Flavors Change in Volume 2012 – 2021 pg 99
  • 4.58 Chilled, Ready–to–Serve Fruit Drink Flavors Volume 2011 – 2021 pg 100
  • 4.59 Chilled, Ready–to–Serve Fruit Drink Flavors Share of Volume 2011 – 2021 pg 101
  • 4.60 Chilled, Ready–to–Serve Fruit Drink Flavors Change in Volume 2012 – 2021 pg 102
  • 4.61 Shelf–Stable Fruit Drink Flavors Volume 2011 – 2021 pg 103
  • 4.62 Shelf–Stable Fruit Drink Flavors Share of Volume 2011 – 2021 pg 104
  • 4.63 Shelf–Stable Fruit Drink Flavors Change in Volume 2012 – 2021 pg 105
  • 4.64 Chilled, Ready–to–Serve Orange Juice Market Volume by NFC/FC 2011 – 2021 pg 106
  • 4.65 Chilled, Ready–to–Serve Orange Juice Market Share of Volume by NFC/FC 2011 – 2021 pg 107
  • 4.66 Chilled, Ready–to–Serve Orange Juice Market Change in Volume by NFC/FC 2012 – 2021 pg 108
  • 4.67 Chilled, Ready–to–Serve Grapefruit Juice Market Volume by NFC/FC 2011 – 2021 pg 109
  • 4.68 Chilled, Ready–to–Serve Grapefruit Juice Market Share of Volume by NFC/FC 2011 – 2021 pg 110
  • 4.69 Chilled, Ready–to–Serve Grapefruit Juice Market Change in Volume by NFC/FC 2012 – 2021 pg 111

5. FRUIT JUICE IMPORTS AND EXPORTS

Imports and Exports pg 112

The Imported Fruit Juice Market pg 113

  • Overview pg 113
  • Flavors pg 114
  • Countries of Origin pg 116

Imported Apple/Pear Juice Volume by Country pg 119

Imported Orange Juice Volume by Country pg 120

Imported Pineapple Juice Volume by Country pg 120

Imported Grape Juice Volume by Country pg 121

The Exported Fruit Juice Market pg 122

  • Overview pg 122
  • Flavors pg 122
  • Destination Countries pg 124

Exported Orange Juice Volume by Country pg 126

Exported Grapefruit Juice Volume by Country pg 126

Exported Blended Juice Volume by Country pg 127

Exported Grape Juice Volume by Country pg 128

Exported Apple Juice Volume by Country pg 128

EXHIBITS

  • 5.70 Imported Fruit Juices All Countries and Flavors 1978 – 2016 pg 129
  • 5.71 Imported Fruit Juice Gallonage as a Percentage of the Total Domestic Juice Market 1991 – 2016 pg 130
  • 5.72 Imported Fruit Juices by Flavor 2011 – 2016 pg 131
  • 5.73 Imported Fruit Juices by Flavor Share of Volume 2011 – 2016 pg 132
  • 5.74 Imported Fruit Juices by Flavor Change in Volume 2012 – 2016 pg 133
  • 5.75 Imported Fruit Juice Market Volume by Country of Origin 2011 – 2016 pg 134
  • 5.76 Imported Fruit Juice Market Share by Country of Origin 2011 – 2016 pg 135
  • 5.77 Imported Fruit Juice Market Growth by Country of Origin 2012 – 2016 pg 16
  • 5.78 Imported Apple/Pear Juice Market Volume by Country 2011 – 2016 pg 137
  • 5.79 Imported Apple/Pear Juice Market Share by Country 2011 – 2016 pg 138
  • 5.80 Imported Apple/Pear Juice Market Growth by Country 2012 – 2016 pg 139
  • 5.81 Imported Orange Juice Market Volume by Country 2011 – 2016 pg 140
  • 5.82 Imported Orange Juice Market Share by Country 2011 – 2016 pg 141
  • 5.83 Imported Orange Juice Market Growth by Country 2012 – 2016 pg 142
  • 5.84 Imported Pineapple Juice Market Volume by Country 2011 – 2016 pg 143
  • 5.85 Imported Pineapple Juice Market Share by Country 2011 – 2016 pg 144
  • 5.86 Imported Pineapple Juice Market Growth by Country 2012 – 2016 pg 145
  • 5.87 Imported Grape Juice Market Volume by Country 2011 – 2016 pg 146
  • 5.88 Imported Grape Juice Market Share by Country 2011 – 2016 pg 147
  • 5.89 Imported Grape Juice Market Growth by Country 2012 – 2016 pg 148
  • 5.90 Exported Fruit Juices All Countries and Flavors 1987 – 2016 pg 149
  • 5.91 U.S. Juice Exports Volume by Flavor 2011 – 2016 pg 150
  • 5.92 U.S. Juice Exports Share by Flavor 2011 – 2016 pg 151
  • 5.93 U.S. Juice Exports Growth by Flavor 2012 – 2016 pg 152
  • 5.94 Leading Recipients of U.S. Juice Exports Volume by Country 2011 – 2016 pg 153
  • 5.95 Leading Recipients of U.S. Juice Exports Share by Country 2011 – 2016 pg 154
  • 5.96 Leading Recipients of U.S. Juice Exports Growth by Country 2012 – 2016 pg 155
  • 5.97 Exported Orange Juice Market Volume by Country 2011 – 2016 pg 156
  • 5.98 Exported Orange Juice Market Share of Volume by Country 2011 – 2016 pg 157
  • 5.99 Exported Orange Juice Market Change in Volume by Country 2012 – 2016 pg 158
  • 5.100 Exported Grapefruit Juice Market Volume by Country 2011 – 2016 pg 159
  • 5.101 Exported Grapefruit Juice Market Share of Volume by Country 2011 – 2016 pg 160
  • 5.102 Exported Grapefruit Juice Market Change in Volume by Country 2012 – 2016 pg 161
  • 5.103 Exported Blended Fruit Juice Market Volume by Country 2011 – 2016 pg 162
  • 5.104 Exported Blended Fruit Juice Market Share of Volume by Country 2011 – 2016 pg 163
  • 5.105 Exported Blended Fruit Juice Market Change in Volume by Country 2012 – 2016 pg 164
  • 5.106 Exported Grape Juice Market Volume by Country 2011 – 2016 pg 165
  • 5.107 Exported Grape Juice Market Share of Volume by Country 2011 – 2016 pg 166
  • 5.108 Exported Grape Juice Market Change in Volume by Country 2012 – 2016 pg 167
  • 5.109 Exported Apple Juice Market Volume by Country 2011 – 2016 pg 168
  • 5.110 Exported Apple Juice Market Share of Volume by Country 2011 – 2016 pg 169
  • 5.111 Exported Apple Juice Market Change in Volume by Country 2012 – 2016 pg 170

6. FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 171

PepsiCo, Inc./Tropicana Products, Inc.

  • Overview pg 178
  • Tropicana – Overview pg 178
  • Tropicana – Marketing pg 179
  • Tropicana – Distribution pg 192
  • Tropicana – Management pg 194
  • Naked Juice – Overview pg 195
  • Naked Juice – Marketing pg 198
  • Naked Juice – Distribution pg 202
  • Izze – Overview pg 203
  • Izze – Marketing pg 204
  • Izze – Distribution pg 206
  • SoBe – Overview pg 206
  • SoBe – Marketing pg 207
  • SoBe – Distribution pg 210

Coca–Cola Company/Minute Maid

  • Overview pg 211
  • Minute Maid – Overview pg 211
  • Minute Maid – Marketing pg 213
  • Minute Maid – Distribution pg 230
  • Fuze Beverage – Overview pg 231
  • Fuze Beverage – Marketing pg 232
  • Fuze Beverage – Distribution pg 233
  • Suja – Overview pg 233

Ocean Spray

  • Overview pg 236
  • Marketing pg 238
  • Distribution pg 248
  • Management pg 250

Dr Pepper Snapple Group, Inc.

  • Overview pg 251
  • Mott's USA – Overview pg 251
  • Mott's USA – Marketing pg 252
  • Snapple Beverage Group – Overview pg 256
  • Snapple Beverage Group – Marketing pg 257
  • Distribution pg 261

Florida's Natural Growers

  • Overview pg 265
  • Marketing pg 265
  • Distribution pg 269

Welch's

  • Overview pg 271
  • Marketing pg 272
  • Distribution pg 278
  • Management pg 279

Brynwood Partners

  • Overview pg 280
  • Marketing pg 281

Sunny Delight Beverages Company

  • Overview pg 284
  • Marketing pg 285
  • Distribution pg 289

The Kraft Heinz Company

  • Overview pg 290
  • Marketing pg 291
  • Distribution pg 295

Tree Top, Inc.

  • Overview pg 296
  • Marketing pg 297
  • Distribution pg 300

Apple & Eve L.P.

  • Overview pg 301
  • Marketing pg 302
  • Distribution pg 307

EXHIBITS

  • 6.112 Leading Fruit Beverage Companies and Their Brands Estimated Producers' Revenues 2012 – 2016 pg 308
  • 6.113 Leading Fruit Beverage Companies and Their Brands Share of Estimated Producers' Revenues 2012 – 2016 pg 310
  • 6.114 Leading Fruit Beverage Companies and Their Brands Change in Estimated Producers' Revenues 2013 – 2016 pg 312
  • 6.115 Leading U.S. Fruit Beverage Brands Estimated Producers' Revenues 2012 – 2016 pg 314
  • 6.116 Leading U.S. Fruit Beverage Brands Share of Estimated Producers' Revenues 2012 – 2016 pg 315
  • 6.117 Leading U.S. Fruit Beverage Brands Change in Estimated Producers' Revenues 2013 – 2016 pg 316
  • 6.118 Leading Fruit Beverage Companies and Their Brands Estimated Volume 2012 – 2016 pg 317
  • 6.119 Leading Fruit Beverage Companies and Their Brands Share of Estimated Volume 2012 – 2016 pg 319
  • 6.120 Leading Fruit Beverage Companies and Their Brands Change in Estimated Volume 2013 – 2016 pg 321
  • 6.121 Leading U.S. Fruit Beverage Brands Estimated Volume 2012 – 2016 pg 323
  • 6.122 Leading U.S. Fruit Beverage Brands Share of Estimated Volume 2012 – 2016 pg 324
  • 6.123 Leading U.S. Fruit Beverage Brands Change in Estimated Volume 2013 – 2016 pg 325

7. FRUIT BEVERAGE DISTRIBUTION CHANNELS

Fruit Beverage Volume by Distribution Channel pg 326

  • Overview pg 326
  • Fruit Beverages pg 326
  • Fruit Juice pg 329
  • Fruit Drinks pg 330

EXHIBITS

  • 7.124 U.S. Fruit Beverage Market Estimated Volume by Distribution Channel 2011 – 2021 pg 333
  • 7.125 U.S. Fruit Beverage Market Share of Estimated Volume by Distribution Channel 2011 – 2021 pg 334
  • 7.126 U.S. Fruit Beverage Market Change in Estimated Volume by Distribution Channel 2012 – 2021 pg 335
  • 7.127 U.S. Fruit Juice Market Estimated Volume by Distribution Channel 2011 – 2021 pg 336
  • 7.128 U.S. Fruit Juice Market Share of Estimated Volume by Distribution Channel 2011 – 2021 pg 337
  • 7.129 U.S. Fruit Juice Market Change in Estimated Volume by Distribution Channel 2012 – 2021 pg 338
  • 7.130 U.S. Fruit Drink Market Estimated Volume by Distribution Channel 2011 – 2021 pg 339
  • 7.131 U.S. Fruit Drink Market Share of Estimated Volume by Distribution Channel 2011 – 2021 pg 340
  • 7.132 U.S. Fruit Drink Market Change in Estimated Volume by Distribution Channel 2012 – 2021 pg 341

8. FRUIT BEVERAGE PACKAGING

Fruit Beverage Package Types pg 342

  • Overview pg 342

Fruit Juice Packaging pg 343

  • Frozen Concentrate pg 343
  • Chilled, RTS pg 344
  • Shelf–Stable pg 346

Fruit Drink Packaging pg 347

  • Shelf–Stable pg 347

EXHIBITS

  • 8.133 Frozen Concentrate Orange Juice Share by Size of Can 1991 – 2021 pg 348
  • 8.134 Chilled, Ready–to–Serve Orange Juice Share by Container Size 1991 – 2021 pg 349
  • 8.135 Chilled, Ready–to–Serve Orange Juice Share by Type of Container 1975 – 2021 pg 350
  • 8.136 Shelf–Stable Fruit Juice Packaging Volume by Type of Container 2011 – 2021 pg 351
  • 8.137 Shelf–Stable Fruit Juice Packaging Share of Volume by Type of Container 2011 – 2021 pg 352
  • 8.138 Shelf–Stable Fruit Juice Packaging Growth by Type of Container 2012 – 2021 pg 353
  • 8.139 Shelf–Stable Fruit Drink Packaging Volume by Type of Container 2011 – 2021 pg 354
  • 8.140 Shelf–Stable Fruit Drink Packaging Share of Volume by Type of Container 2011 – 2021 pg 355
  • 8.141 Shelf–Stable Fruit Drink Packaging Growth by Type of Container 2012 – 2021 pg 356

9. THE U.S. POWDERED FRUIT DRINK MARKET

Powdered Fruit Drinks pg 357

  • Volume pg 357
  • Retail Dollars pg 358

Leading Powdered Fruit Drink Brands pg 360

EXHIBITS

  • 9.142 Powdered Fruit Drink Market Volume and Retail Sales 1983 – 2021 pg 366
  • 9.143 Powdered Fruit Drink Market Volume by Brand 2011 – 2016 pg 367
  • 9.144 Powdered Fruit Drink Market Share of Volume by Brand 2011 – 2016 pg 368
  • 9.145 Powdered Fruit Drink Market Change in Volume by Brand 2012 – 2016 pg 369

10. THE ORGANIC FRUIT BEVERAGE MARKET

The National Organic Fruit Beverage Market pg 370

  • Overview pg 370
  • Volume pg 372
  • Per Capita Consumption pg 373

EXHIBITS

  • 10.146 Organic Fruit Beverage Market Estimated Volume and Change 2002 – 2021 pg 374
  • 10.147 Organic Fruit Beverage Market Per Capita Consumption 2002 – 2021 pg 375

11. FRUIT BEVERAGE ADVERTISING EXPENDITURES

Fruit Beverage Advertising pg 376

  • Overview pg 376
  • Expenditures on Fruit Juice Ads pg 377
  • Expenditures on Fruit Drink Ads pg 380

Powdered Fruit Drink Advertising pg 382

Fruit Beverages Advertising by Medium pg 383

EXHIBITS

  • 11.148 Fruit Juice and Fruit Drink Estimated Advertising Expenditures 1990 – 2016 pg 385
  • 11.149 Fruit Juice and Fruit Drink Estimated Advertising Expenditures 2011 – 2016 pg 386
  • 11.150 Fruit Juice and Fruit Drink Share of Estimated Advertising Expenditures 2011 – 2016 pg 387
  • 11.151 Fruit Juice and Fruit Drink Change in Estimated Advertising Expenditures 2012 – 2016 pg 388
  • 11.152 Leading Fruit Juice Brands Estimated Advertising Expenditures 2011 – 2016 pg 389
  • 11.153 Leading Fruit Juice Brands Share of Estimated Advertising Expenditures 2011 – 2016 pg 390
  • 11.154 Leading Fruit Juice Brands Change in Estimated Advertising Expenditures 2012 – 2016 pg 391
  • 11.155 Leading Fruit Drink Brands Estimated Advertising Expenditures 2011 – 2016 pg 392
  • 11.156 Leading Fruit Drink Brands Share of Estimated Advertising Expenditures 2011 – 2016 pg 393
  • 11.157 Leading Fruit Drink Brands Change in Estimated Advertising Expenditures 2012 – 2016 pg 394
  • 11.158 Powdered Fruit Drinks Estimated Advertising Expenditures 1990 – 2016 pg 395
  • 11.159 Leading Powdered Fruit Drink Brands Estimated Advertising Expenditures 2011 – 2016 pg 396
  • 11.160 Leading Powdered Fruit Drink Brands Share of Estimated Advertising Expenditures 2011 – 2016 pg 397
  • 11.161 Leading Powdered Fruit Drink Brands Change in Estimated Advertising Expenditures 2012 – 2016 pg 398
  • 11.162 Estimated Advertising Expenditures for All Fruit Beverage Brands by Media 2011 – 2016 pg 399
  • 11.163 Estimated Share of Advertising Expenditures for All Fruit Beverage Brands by Media 2011 – 2016 pg 400
  • 11.164 Estimated Change in Advertising Expenditures for All Fruit Beverage Brands by Media 2012 – 2016 pg 401

12. U.S. FRUIT JUICE PRICING

Juice Pricing pg 402

  • Producer Prices pg 402
  • Consumer Prices pg 403

EXHIBITS

    • 12.165 Producer Price Index Changes for Selected Frozen and Canned Juices and All Commodities 1991 – 2016 pg 404
    • 12.166 Consumer Price Index Changes for Frozen and Non–Frozen Noncarbonated Juices and Drinks and Other Items 1991 – 2016 pg 405

13. DEMOGRAPHICS OF THE FRUIT BEVERAGE CONSUMER

The Fruit Beverage Consumer pg 406

  • Overview pg 406
  • Orange Juice Brand Comparison pg 409
  • Fruit Drink Brand Comparison pg 411

EXHIBITS

  • 13.167 Demographics of the Orange Juice Consumer 2016 pg 413
  • 13.168 Demographics of the Fruit Drink Consumer 2016 pg 415
  • 13.169 Demographics of the Tropicana Orange Juice Consumer 2016 pg 417
  • 13.170 Demographics of the Florida’s Natural Orange Juice Consumer 2016 pg 419
  • 13.171 Demographics of the Simply Orange Juice Consumer 2016 pg 421
  • 13.172 Demographics of the Store Brand Orange Juice Consumer 2016 pg 423
  • 13.173 Demographics of the Hawaiian Punch Consumer 2016 pg 425
  • 13.174 Demographics of the Minute Maid Fruit Drink Consumer 2016 pg 427
  • 13.175 Demographics of the Ocean Spray Consumer 2016 pg 429
  • 13.176 Demographics of the Sunny D Consumer 2016 pg 431
  • 13.177 Demographics of the Capri Sun Consumer 2016 pg 433
  • 13.178 Demographics of the Store Brand Fruit Drink Consumer 2016 pg 435

APPENDIX

A. U.S. Population by Region 1978 – 2016 pg 437

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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