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If you need the big picture, this U.S. multiple beverage industry overview is for you. This comprehensive market research report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach across eleven U.S. alcohol and non-alcohol beverage types.

  • 2017 Edition - Published June 2017.
  • Data through 2016 and market projections through 2021.
  • 275+ pages with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF and Word formats, 3-user access.
The Multiple Beverage Marketplace in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition, BMC's market research also offers key trends and statistics, discusses new products and contains exclusive projections for each category. The report provides an all-channel-inclusive picture, capturing 100% of volume, wholesale and retail dollars for each beverage category it covers. If you need cross-category perspective, you won't want to miss the wealth of information contained in this industry report. Get answers to questions including:

  • How did the main beverage categories perform in the U.S. market in 2016? What share of stomach do they hold?
  • What are the trends and developments in the latest alcohol and non-alcohol segment growth rates? How do market drivers and results differ between LRBs and adult beverages?
  • How does each category's volume, growth and market share compare to their respective wholesale dollar sales and retail dollar sales results?
  • How do various categories stack up in an all-sales-channel-inclusive, cross-category comparison?
  • How have the different groups' market shares shifted over time? Which categories have exhibited consistent share erosion? Which categories are gaining share?
  • How are these categories projected to grow over the next five years?

This U.S. multiple beverage industry report features

Highlights of The Multiple Beverage Marketplace in the U.S. include:

  • An overview of development in the major categories, including a bird's eye view of the industry as a whole and discussion current industry trends.
  • Concise discussions of eleven beverage categories: beer, bottled water, carbonated soft drinks, coffee (including break-out for ready-to-drink), distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea (including break-out for ready-to-drink) and wine. Also includes data for value added water.
  • A breakdown of the industry by both volume, producers' sales and retail sales by beverage category, providing historical and current data, each beverage category's market share as well as growth trends.
  • Per capita consumption figures.
  • Bottled water data by segment including domestic non-sparkling retail premium PET, retail 1 -2.5 gallon, direct delivery bulk, sparkling waters and others.
  • A look at share of market held by tea bags vs. RTD tea, iced tea mix and loose tea as well as volume and growth statistics for each segment.
  • Distilled spirits supplier sales, wholesale sales and retail sales by segment including vodka, rum, cordials and liqueurs, rum, straight whiskey, tequila, Canadian whiskey, Scotch, brandy & cognac, gin, blended whiskey, prepared cocktails and Irish whiskey.
  • Consumption statistics for a broad range of adult beverages
  • An executive summary of the U.S. wine market trends by segment including historical and current consumption for subcategories including domestic and imported table wine, domestic and imported champagne/sparkling wine, and domestic and imported vermouth/aperitif, plus a look at trends for domestic vs. imported wine consumption.
  • Growth forecasts through 2021 are a key component of this report, allowing you to compare growth potential across beverage industry segments. Included are Beverage Marketing's five-year projections for volume, sales, market shares, per capita consumption and compound annual growth projections for each beverage group and analysis of the forces determining each category’s future.

1. THE U.S. BEVERAGE MARKET

The National Beverage Market pg 1

  • Overview pg 1
  • New Products pg 10
  • Non–Alcoholic Trends pg 11
  • Alcoholic Trends pg 16

The National Beverage Market by Category pg 19

  • Beer pg 19
  • Bottled Water pg 19
  • Carbonated Soft Drinks pg 20
  • Coffee pg 21
  • Distilled Spirits pg 22
  • Energy Drinks pg 23
  • Fruit Beverages pg 23
  • Milk pg 24
  • Sports Beverages pg 25
  • Tea pg 25
  • Value–Added Water pg 26
  • Wine pg 27

EXHIBITS

  • 1.1 U.S. Beverage Market Volume by Category 2011 – 2016 pg 28
  • 1.2 U.S. Beverage Market Share of Volume by Category 2011 – 2016 pg 29
  • 1.3 U.S. Beverage Market Change in Volume by Category 2012 – 2016 pg 30
  • 1.4 U.S. Beverage Market Producers' Sales by Category 2011 – 2016 pg 31
  • 1.5 U.S. Beverage Market Share of Producers' Sales by Category 2011 – 2016 pg 32
  • 1.6 U.S. Beverage Market Change in Producers' Sales by Category 2012 – 2016 pg 33
  • 1.7 U.S. Beverage Market Estimated Retail Sales by Category 2011 – 2016 pg 34
  • 1.8 U.S. Beverage Market Estimated Share of Retail Sales by Category 2011 – 2016 pg 35
  • 1.9 U.S. Beverage Market Estimated Change in Retail Sales by Category 2012 – 2016 pg 36
  • 1.10 U.S. Beverage Market Per Capita Consumption by Category 2011 – 2016 pg 37
  • 1.11 U.S. Beverage Market New Product Introductions by Category 2011 – 2016 pg 38
  • 1.12 U.S. Beverage Market Share of New Product Introductions by Category 2011 – 2016 pg 39
  • 1.13 U.S. Beverage Market Change in New Product Introductions by Category 2012 – 2016 pg 40

2. THE U.S. BEER MARKET

The National Beer Market pg 41

  • Overview pg 41
  • Volume pg 46
  • Per Capita Consumption pg 47
  • Growth pg 49

EXHIBITS

  • 2.14 U.S. Beer Market Volume 1965 – 2016 pg 51
  • 2.15 U.S. Beer Market Change in Volume 1976 – 2016 pg 52
  • 2.16 U.S. Beer Market Per Capita Consumption 1965 – 2016 pg 53
  • 2.17 U.S. Beer Market Compound Annual Growth 1982 – 2016 pg 54

3. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg 55

  • Overview pg 55
  • Volume pg 57
  • Per Capita Consumption pg 58
  • Volume by Segment pg 60
  • Wholesale Dollar Sales pg 64
  • Prices pg 65

EXHIBITS

  • 3.18 U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 – 2016 pg 66
  • 3.19 U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 – 2016 pg 6
  • 7
  • 3.20 U.S. Bottled Water Market Volume by Segment 1976 – 2016 pg 68
  • 3.21 U.S. Bottled Water Market Share of Volume by Segment 1976 – 2016 pg 69
  • 3.22 U.S. Bottled Water Market Change in Volume by Segment 1977 – 2016 pg 70
  • 3.23 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2016 pg 71
  • 3.24 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2016 pg 72
  • 3.25 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2016 pg 73
  • 3.26 U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2016 pg 74

4. THE U.S. CARBONATED SOFT DRINK MARKET

The National Carbonated Soft Drink Market pg 75

  • Overview pg 75
  • Volume pg 87
  • Per Capita Consumption pg 89
  • Growth pg 90

EXHIBITS

  • 4.27 U.S. Soft Drink Market Volume and Change 1960 – 2016 pg 92
  • 4.28 U.S. Soft Drink Market Per Capita Consumption 1970 – 2016 pg 93
  • 4.29 U.S. Soft Drink Market Compound Annual Growth 1970 – 2016 pg 94

5. THE U.S. COFFEE MARKET

The National Coffee Market pg 95

  • Overview pg 95
  • Per Capita Consumption pg 116

The National RTD Coffee Market pg 117

  • Overview pg 117

EXHIBITS

  • 5.30 Global Green Coffee Market Volume and Change 1994 – 2016 pg 125
  • 5.31 U.S. Coffee Market Estimated Volume and Change 1983 – 2016 pg 126
  • 5.32 U.S. Coffee Market Per Capita Consumption 1983 – 2016 pg 127
  • 5.33 U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2016 pg 128
  • 5.34 U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2016 pg 129

6. THE U.S. DISTILLED SPIRITS MARKET

The National Distilled Spirits Market pg 130

  • Overview pg 130
  • Volume pg 131
  • Growth pg 134
  • Retail Sales pg 135
  • Per Capita Consumption pg 136

EXHIBITS

  • 6.35 U.S. Distilled Spirits Market Volume and Change 1950 – 2016 pg 137
  • 6.36 U.S. Distilled Spirits Market Volume by Category 2012 – 2016 pg 138
  • 6.37 U.S. Distilled Spirits Market Share of Volume by Category 2012 – 2016 pg 139
  • 6.38 U.S. Distilled Spirits Market Change in Volume by Category 2013 – 2016 pg 140
  • 6.39 U.S. Distilled Spirits Market Growth 1955 – 2016 pg 141
  • 6.40 U.S. Distilled Spirits Market Retail Sales by Category 2012 – 2016 pg 142
  • 6.41 U.S. Distilled Spirits Market Share of Retail Sales by Category 2012 – 2016 pg 143
  • 6.42 U.S. Distilled Spirits Market Change in Retail Sales by Category 2013 – 2016 pg 144
  • 6.43 U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2016 pg 145

7. THE U.S. ENERGY DRINK MARKET

The National Energy Drink Market pg 146

  • Overview pg 146
  • Volume and Dollars pg 167
  • Per Capita Consumption pg 168

EXHIBITS

  • 7.44 U.S. Energy Drink Market Wholesale Dollars and Volume 1997 – 2016 pg 170
  • 7.45 U.S. Energy Drink Market Per Capita Consumption 1997 – 2016 pg 171

8. THE U.S. FRUIT BEVERAGE MARKET

The National Fruit Beverage Market pg 172

  • Overview pg 172
  • Volume pg 178
  • Wholesale Dollar Sales pg 180
  • Per Capita Consumption pg 181

EXHIBITS

  • 8.46 U.S. Fruit Beverage Market Volume and Change 1980 – 2016 pg 184
  • 8.47 U.S. Fruit Beverage Market Segments Volume 2011 – 2016 pg 185
  • 8.48 U.S. Fruit Beverage Market Segments Share of Volume 2011 – 2016 pg 186
  • 8.49 U.S. Fruit Beverage Market Segments Change in Volume 2012 – 2016 pg 187
  • 8.50 U.S. Fruit Beverage Market Total Wholesale Dollars and Change 1982 – 2016 pg 188
  • 8.51 U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 – 2016 pg 189
  • 8.52 U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 – 2016 pg 190
  • 8.53 U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 – 2016 pg 191
  • 8.54 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2016 pg 192
  • 8.55 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2016 pg 193

9. THE U.S. MILK MARKET

The National Milk Market pg 194

  • Overview pg 194
  • Volume pg 198
  • Per Capita Consumption pg 199
  • Growth pg 200

EXHIBITS

  • 9.56 U.S. Fluid Milk Market Volume, Weight and Change 1975 – 2016 pg 201
  • 9.57 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2016 pg 202
  • 9.58 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2016 pg 203

10. THE U.S. SPORTS BEVERAGE MARKET

The National Sports Beverage Market pg 204

  • Overview pg 204
  • Volume and Dollars pg 215
  • Per Capita Consumption pg 216

EXHIBITS

  • 10.59 U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 – 2016 pg 217
  • 10.60 U.S. Sports Beverage Market Change in Dollars and Volume 1986 – 2016 pg 218
  • 10.61 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2016 pg 219

11. THE U.S. TEA MARKET

The National Tea Market pg 220

  • Overview pg 220
  • Volume by Segments pg 247
  • Per Capita Consumption pg 251

EXHIBITS

  • 11.62 U.S. Tea Market Estimated Consumption by Segment 2011 – 2016 pg 252
  • 11.63 U.S. Tea Market Share of Consumption by Segment 2011 – 2016 pg 253
  • 11.64 U.S. Tea Market Change in Consumption by Segment 2012 – 2016 pg 254
  • 11.65 U.S. Tea Market Per Capita Consumption by Segment 2011 – 2016 pg 255

12. THE U.S. WINE MARKET

The National Wine Market pg 256

  • Overview pg 256
  • Volume pg 258
  • Growth pg 259
  • Per Capita Consumption pg 260

EXHIBITS

  • 12.66 U.S. Wine Market Volume and Change 1950 – 2016 pg 262
  • 12.67 U.S. Wine Market Volume by Category 2011 – 2016 pg 263
  • 12.68 U.S. Wine Market Share of Volume by Category 2011 – 2016 pg 264
  • 12.69 U.S. Wine Market Change in Volume by Category 2012 – 2016 pg 265
  • 12.70 U.S. Wine Market Compound Annual Growth 1955 – 2016 pg 266
  • 12.71 U.S. Wine Market Per Capita Consumption 1950 – 2016 pg 267

13. THE PROJECTED U.S. BEVERAGE MARKET

The Projected National Beverage Market pg 268

  • Overview pg 268

The Projected National Beverage Market by Category pg 274

  • Beer pg 274
  • Bottled Water pg 274
  • Carbonated Soft Drinks pg 275
  • Coffee pg 276
  • Distilled Spirits pg 277
  • Energy Drinks pg 277
  • Fruit Beverages pg 278
  • Milk pg 279
  • Sports Beverages pg 279
  • Tea pg 280
  • Value–Added Water pg 281
  • Wine pg 282

EXHIBITS

  • 13.72 Projected U.S. Beverage Market Volume by Category 2016 – 2021 pg 283
  • 13.73 Projected U.S. Beverage Market Share of Volume by Category 2016 – 2021 pg 284
  • 13.74 Projected U.S. Beverage Market Compound Annual Growth in Volume by Category 2016 – 2021 pg 285
  • 13.75 Projected U.S. Beverage Market Producers' Sales by Category 2016 – 2021 pg 286
  • 13.76 Projected U.S. Beverage Market Share of Producers' Sales by Category 2016 – 2021 pg 287
  • 13.77 Projected U.S. Beverage Market Compound Annual Growth in Producers' Sales by Category 2016 – 2021 pg 288
  • 13.78 Projected U.S. Beverage Market Estimated Retail Sales by Category 2016 – 2021 pg 289
  • 13.79 Projected U.S. Beverage Market Share of Retail Sales by Category 2016 – 2021 pg 290
  • 13.80 Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by Category 2016 – 2021 pg 291
  • 13.81 Projected U.S. Beverage Market Per Capita Consumption by Category 2016 – 2021 pg 292

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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