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As markets shift and the barriers between categories blur, it’s more important than ever to keep an eye on the big picture across alcohol and non-alcohol sectors. This comprehensive U.S. multiple beverage industry overview gives you that well-rounded, all-sales channel inclusive view. In this data-driven market research report, Beverage Marketing Corporation covers the entire U.S. commercial beverage industry and includes statistics on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach across eleven U.S. alcohol and non-alcohol beverage types. The 2024 edition also features an executive summary highlighting developments and trends, including discussion of the lingering impact of the covid-19 pandemic.

  • 2024 Edition - Published July 2024.
  • Data through 2023 and market projections through 2028.
  • 75+ Excel tables plus Executive Summary.
  • Immediate download; Excel, PDF and Word formats; 3-user access.
The Multiple Beverage Marketplace in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

BMC's market research report on beverages in the United States provides a birds eye view of the American market for eleven beverage categories including beer, bottled water, carbonated soft drinks, coffee, distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea and wine. It offers key statistics and also contains Beverage Marketing Corporation's exclusive projections for each category through 2028. The report provides an all-channel-inclusive picture, capturing 100% of volume, wholesale and retail dollars for each beverage sector it covers. If you need cross-category perspective, you won't want to miss the wealth of information contained in this industry report. Get answers to questions including:

  • How did the main beverage categories perform in the U.S. market in 2023? What share of stomach do they hold?
  • How does each category's volume, growth and market share compare to their respective wholesale dollar sales and retail dollar sales results?
  • How do various categories stack up in an all-sales-channel-inclusive, cross-category comparison?
  • How have the different groups' market shares shifted over time? Which categories have exhibited consistent share erosion? Which categories are gaining share?
  • How are these categories projected to grow over the next five years through 2028?

This U.S. multiple beverage industry report features

Highlights of The Multiple Beverage Marketplace in the U.S. include:

  • An overview of development in the major categories, including a bird's eye view of the industry as a whole.
  • Market statistics for eleven beverage categories: beer, bottled water, carbonated soft drinks, coffee (including break-out for ready-to-drink), distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea (including break-out for ready-to-drink) and wine. Also includes data for value-added water.
  • A breakdown of the industry by both volume, producers' sales and retail sales by beverage category, providing historical and current data, each beverage category's market share as well as growth trends.
  • Per capita consumption figures.
  • Bottled water data by segment including domestic non-sparkling retail premium PET, retail 1 -2.5 gallon, direct delivery bulk, sparkling waters and others.
  • A look at share of market held by tea bags vs. RTD tea, iced tea mix and loose tea as well as volume and growth statistics for each segment.
  • Distilled spirits supplier sales, wholesale sales and retail sales by segment including vodka, rum, cordials and liqueurs, rum, straight whiskey, tequila, Canadian whisky, Scotch, brandy & cognac, gin, blended whiskey, prepared cocktails and Irish whiskey.
  • Consumption statistics for a broad range of adult beverages.
  • U.S. wine market data by segment including historical and current consumption for subcategories including domestic and imported table wine, domestic and imported champagne/sparkling wine, and domestic and imported vermouth/aperitif, plus a look at trends for domestic vs. imported wine consumption.
  • Growth forecasts through 2028 are a key component of this report, allowing you to compare growth potential across beverage industry segments. Included are Beverage Marketing's five-year projections for volume, sales, market shares, per capita consumption and compound annual growth projections for each beverage group and analysis of the forces determining each category's future.

EXECUTIVE SUMMARY

THE U.S. BEVERAGE MARKET

The National Beverage Market pg 1

  • Overview & Issues pg 1
  • Special Note on Coronavirus pg 4

The National Beverage Market by Category pg 5

  • Beer pg 5
  • Bottled Water pg 5
  • Carbonated Soft Drinks pg 6
  • Coffee pg 7
  • Distilled Spiritspg 8
  • Energy Drinks pg 9
  • Fruit Beverages pg 9
  • Milk pg 10
  • Sports Beverages pg 10
  • Tea pg 11
  • Value-Added Water pg 11
  • Wine pg 12

EXHIBITS

1. THE U.S. BEVERAGE MARKET

  • 1.1 U.S. Beverage Market Volume by Category 2018 – 2024
  • 1.2 U.S. Beverage Market Share of Volume by Category 2018 – 2024
  • 1.3 U.S. Beverage Market Change in Volume by Category 2019 – 2024
  • 1.4 U.S. Beverage Market Producers' Sales by Category 2018 – 2024
  • 1.5 U.S. Beverage Market Share of Producers' Sales by Category 2018 – 2024
  • 1.6 U.S. Beverage Market Change in Producers' Sales by Category 2019 – 2024
  • 1.7 U.S. Beverage Market Estimated Retail Sales by Category 2018 – 2024
  • 1.8 U.S. Beverage Market Share of Estimated Retail Sales by Category 2018 – 2024
  • 1.9 U.S. Beverage Market Change in Estimated Retail Sales by Category 2019 – 2024
  • 1.10 U.S. Beverage Market Per Capita Consumption by Category 2018 – 2024

2. THE U.S. BEER MARKET

  • 2.11 U.S. Beer Market Volume 1965 – 2023
  • 2.12 U.S. Beer Market Change in Volume 1976 – 2023
  • 2.13 U.S. Beer Market Per Capita Consumption 1965 – 2023
  • 2.14 U.S. Beer Market Compound Annual Growth 1982 – 2023

3. THE U.S. BOTTLED WATER MARKET

  • 3.15 U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 – 2023
  • 3.16 U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 – 2023
  • 3.17 U.S. Bottled Water Market Volume by Segment 1976 – 2023
  • 3.18 U.S. Bottled Water Market Share of Volume by Segment 1976 – 2023
  • 3.19 U.S. Bottled Water Market Change in Volume by Segment 1977 – 2023
  • 3.20 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2023
  • 3.21 U.S. Bottled Water Market Share of Estimated Wholesale Dollars 1984 – 2023
  • 3.22 U.S. Bottled Water Market Change in Estimated Wholesale Dollars 1985 – 2023
  • 3.23 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2023

4. THE U.S. CARBONATED SOFT DRINK MARKET

  • 4.24 U.S. Soft Drink Market Volume and Change 1960 – 2023
  • 4.25 U.S. Soft Drink Market Per Capita Consumption 1970 – 2023
  • 4.26 U.S. Soft Drink Market Compound Annual Growth 1970 – 2023

5. THE U.S. COFFEE MARKET

  • 5.27 U.S. Coffee Market Estimated Volume and Change 1983 – 2023
  • 5.28 U.S. Coffee Market Estimated Wholesale and Retail Dollars and Change 1998 – 2023
  • 5.29 U.S. Coffee Market Per Capita Consumption 1983 – 2023
  • 5.30 U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2023
  • 5.31 U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2023

6. THE U.S. DISTILLED SPIRITS MARKET

  • 6.32 U.S. Distilled Spirits Market Volume and Change 1950 – 2023
  • 6.33 U.S. Distilled Spirits Market Volume by Category 2018 – 2023
  • 6.34 U.S. Distilled Spirits Market Share of Volume by Category 2018 – 2023
  • 6.35 U.S. Distilled Spirits Market Change in Volume by Category 2019 – 2023
  • 6.36 U.S. Distilled Spirits Market Compound Annual Growth 1955 – 2023
  • 6.37 U.S. Distilled Spirits Market Retail Sales by Category 2018 – 2023
  • 6.38 U.S. Distilled Spirits Market Share of Retail Sales by Category 2018 – 2023
  • 6.39 U.S. Distilled Spirits Market Change in Retail Sales by Category 2019 – 2023
  • 6.40 U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2023

7. THE U.S. ENERGY DRINK MARKET

  • 7.41 U.S. Energy Drink Market Wholesale Dollars and Volume 1997 – 2023
  • 7.42 U.S. Energy Drink Market Per Capita Consumption 1997 – 2023

8. THE U.S. FRUIT BEVERAGE MARKET

  • 8.43 U.S. Fruit Beverage Market Volume and Change 1980 – 2023
  • 8.44 U.S. Fruit Beverage Market Segments Volume 2018 – 2023
  • 8.45 U.S. Fruit Beverage Market Segments Share of Volume 2018 – 2023
  • 8.46 U.S. Fruit Beverage Market Segments Change in Volume 2019 – 2023
  • 8.47 U.S. Fruit Beverage Market Estimated Wholesale Dollars and Change 1982 – 2023
  • 8.48 U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 – 2023
  • 8.49 U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 – 2023
  • 8.50 U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 – 2023
  • 8.51 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2023
  • 8.52 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2023

9. THE U.S. MILK MARKET

  • 9.53 U.S. Fluid Milk Market Volume, Weight and Change 1975 – 2023
  • 9.54 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2023
  • 9.55 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2023

10. THE U.S. SPORTS BEVERAGE MARKET

  • 10.56 U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 – 2023
  • 10.57 U.S. Sports Beverage Market Change in Dollars and Volume 1986 – 2023
  • 10.58 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2023

11. THE U.S. TEA MARKET

  • 11.59 U.S. Tea Market Estimated Consumption by Segment 2018 – 2023
  • 11.60 U.S. Tea Market Share of Consumption by Segment 2018 – 2023
  • 11.61 U.S. Tea Market Change in Consumption by Segment 2019 – 2023
  • 11.62 U.S. Tea Market Per Capita Consumption by Segment 2018 – 2023

12. THE U.S. WINE MARKET

  • 12.63 U.S. Wine Market Volume and Change 1950 – 2023
  • 12.64 U.S. Wine Market Volume by Category 2018 – 2023
  • 12.65 U.S. Wine Market Share of Volume by Category 2018 – 2023
  • 12.66 U.S. Wine Market Change in Volume by Category 2019 – 2023
  • 12.67 U.S. Wine Market Compound Annual Growth 1955 – 2023
  • 12.68 U.S. Wine Market Per Capita Consumption 1950 – 2023

13. THE PROJECTED U.S. BEVERAGE MARKET

  • 13.69 Projected U.S. Beverage Market Volume by Category 2023 – 2028
  • 13.70 Projected U.S. Beverage Market Share of Volume by Category 2023 – 2028
  • 13.71 Projected U.S. Beverage Market Compound Annual Growth in Volume by Category 2023 – 2028
  • 13.72 Projected U.S. Beverage Market Producers' Sales by Category 2023 – 2028
  • 13.73 Projected U.S. Beverage Market Share of Producers' Sales by Category 2023 – 2028
  • 13.74 Projected U.S. Beverage Market Compound Annual Growth in Producers' Sales by Category 2023 – 2028
  • 13.75 Projected U.S. Beverage Market Estimated Retail Sales by Category 2023 – 2028
  • 13.76 Projected U.S. Beverage Market Share of Retail Sales by Category 2023 – 2028
  • 13.77 Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by Category 2023 – 2028
  • 13.78 Projected U.S. Beverage Market Per Capita Consumption by Category 2023 – 2028

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.


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