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This U.S. milk industry research report includes data on fluid milk production, consumption, flavors, distribution and packaging. To round out its market research findings, this concise industry report also projects the market five years into the future. Includes an executive summary of key trends including discussion of the impact of the coronavirus pandemic.

  • 2020 Edition - Published December 2020.
  • Data through 2019 with preliminary 2020 data and market projections through 2024.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Milk Topline
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • How much was consumed in the United States during 2019, and how much was likely to be imbibed in 2020?
  • Which region produces the most milk? Which consumes the most?
  • Which distribution channels carry the most milk, and which are gaining share?
  • What is the breakdown of branded versus private label?
  • What are the preferred package types and sizes?
  • What are the growth prospects for milk and its segments through 2024?

This U.S. milk report features

This market research report provides a data overview of the milk category with historical market statistics and five-year forecasts. It is perfect for processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace. This industry report contains:

  • Data on the national and regional market trends.
  • Industry volume segmentation by fat level and flavors.
  • Statistics on the fluid milk market by package size and package material type (plastic, paperboard, glass).
  • A look at the branded vs. private label markets and the U.S. market share held by each brand historically and currently.
  • Beverage Marketing's projected market shares for the category and its segments (whole, fat reduced, fat-free, flavored and buttermilk) through 2024.

The National Fluid Milk Market pg 1

  • Overview pg 1
  • Special Note on Coronavirus pg 10
  • Per Capita Consumption pg 11
  • Compound Annual Growth pg 12
  • Seasons pg 13
  • Milk Production pg 14

The Regional Fluid Milk Markets pg 16

  • Consumption pg 16
  • Production pg 17

EXHIBITS

  • 1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2024 pg 18
  • 2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2024 pg 19
  • 3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2024 pg 20
  • 4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2019 pg 21
  • 5 U.S. Milk Market Production Per Cow 1960 – 2019 pg 22
  • 6 U.S. Fluid Milk Market Consumption by Region 2016 – 2024 pg 23
  • 7 U.S. Fluid Milk Market Share of Consumption by Region 2016 – 2024 pg 24
  • 8 U.S. Fluid Milk Market Change in Consumption by Region 2017 – 2024 pg 25
  • 9 U.S. Fluid Milk Market Share of Production by Region 2015 – 2019 pg 26
  • 10 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2024 pg 27
  • 11 U.S. Flavored Fluid Milk Market Volume by Flavor 2016 – 2024 pg 28
  • 12 Leading Fluid Milk Companies Estimated Share of Sales 2014 – 2019 pg 29
  • 13 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2016 – 2020 pg 30
  • 14 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2016 – 2020 pg 31
  • 15 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2016 – 2024 pg 32
  • 16 U.S. Fluid Milk Market Share of Volume by Package Type and Size 2014 – 2024 pg 33

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS

  • Description, Options and Requirements pg 34

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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