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This U.S. milk industry research report includes data on fluid milk production, consumption, flavors, distribution and packaging. To round out its market research findings, this concise industry report also projects the market five years into the future.

  • 2017 Edition - Published December 2017.
  • Data through 2016 and market projections through 2021.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Milk Topline
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • How much fluid milk was consumed in the United States during 2016?
  • Which region produces the most milk? Which consumes the most?
  • Which distribution channels carry the most milk, and which are gaining share?
  • What is the breakdown of branded versus private label?
  • What are the preferred package types and sizes?
  • What are the growth prospects for milk and its segments through 2021?

This U.S. milk report features

This market research report includes a brief overview of the milk category with key data and five-year forecasts. It is perfect for processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace. This industry report contains:

  • Data on the national and regional market trends.
  • Industry volume segmentation by fat level and flavors.
  • Statistics on the fluid milk market by package size and package material type (plastic, paperboard, glass).
  • A look at the branded vs. private label markets and the U.S. market share held by each brand historically and currently.
  • Beverage Marketing's projected market shares for the category and its segments (whole, fat reduced, fat-free, flavored and buttermilk) through 2021.

The National Fluid Milk Market pg 1

  • Overview pg 1
  • Per Capita Consumption pg 10
  • Compound Annual Growth pg 11
  • Seasons pg 12
  • Milk Production pg 13

The Regional Fluid Milk Markets pg 16

  • Consumption pg 16
  • Production pg 17

EXHIBITS

  • 1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2021 pg 20
  • 2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2021 pg 21
  • 3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2021 pg 22
  • 4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2016 pg 23
  • 5 U.S. Milk Market Production Per Cow 1960 – 2016 pg 24
  • 6 U.S. Fluid Milk Market Consumption by Region 2013 – 2021 pg 25
  • 7 U.S. Fluid Milk Market Share of Consumption by Region 2013 – 2021 pg 26
  • 8 U.S. Fluid Milk Market Change in Consumption by Region 2014 – 2021 pg 27
  • 9 U.S. Fluid Milk Market Share of Production by Region 2012 – 2016 pg 28
  • 10 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2021 pg 29
  • 11 U.S. Flavored Fluid Milk Market Volume by Flavor 2013 – 2021 pg 30
  • 12 Leading Fluid Milk Companies Estimated Share of Sales 2011 – 2016 pg 31
  • 13 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2013 – 2017 pg 32
  • 14 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2013 – 2017 pg 33
  • 15 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2012 – 2021 pg 34
  • 16 U.S. Fluid Milk Market Share of Volume by Package Type 2012 – 2021 pg 35
  • 17 U.S. Fluid Milk Market Share of Volume by Package Size 2012 – 2021 pg 36

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS

Description, Options and Requirements pg 37

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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