Beverages 2023: What’s in Store

2023

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Jumpstart your planning and brainstorming sessions with this ready-made PowerPoint presentation that provides an early view of 2022 year-end results for the major beverage categories and a broad range of niche segments, plus an early 2023 forecast for 8 major no-alcohol beverages and key alcohol categories. Get a quick view of market innovation, category winners and losers and key emerging categories and brands to watch this year. Through a series of charts, graphs, infographics and comments, this insightful industry research report looks primarily at non-alcoholic beverage category performance and the key drivers behind the performance. The perfect executive briefing to kick off your planning and training meetings! Also ideal as a complement to individual category or deep dive multiple beverage segment reports. Or, keep the insights going all year long by adding on a subscription to BMC’s data-driven newsletter, The Beverage Strategist.

2023 Edition - Published February 2023.
Data through 2022p and market projections through 2023.
40+ PowerPoint slides with extensive data, charts, graphs and statistical infographics.
Immediate download, PDF and PowerPoint formats, 3-user access.

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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

This PowerPoint presentation offers insights and early research results on 8 beverage categories, providing visual category to category comparisons. It also provides a look at major macro-trends impacting current and near future performance. Questions answered include:

How did the U.S. beverage market perform in 2022, and how is it poised to perform in 2023?
What are the key macro-trends impacting industry performance today and in the future?
How has inflation impacted the industry?
How is beverage packaging performing?
What are the key challenges and opportunities that beverage marketers currently face?
Which beverage categories are likely to grow fastest in 2023?

This report features

This industry report offers a look at key categories and niche segments, offers perspective on the economic and societal trends driving the marketplace and more. Through colorful, data-rich slides, this presentation examines a broad range of beverage categories, with particular focus on the non-alcohol liquid refreshment beverage (LRB) market. This report provides busy executives with a succinct, graphic view of trends and a high-level understanding of the U.S. beverage market:

Economic and societal trends driving the beverage market.
Performance of 8 key categories in 2022 and primary alcohol categories.
Perspective on the market share of a broad range of innovative emerging and niche beverage segments market share vs. more traditional segments
Share of stomach results and what market share do the various key categories hold?
Consumer drivers behind changing consumption patterns.
Performance comparison of bottled water vs CSD's.
The latest on emerging sectors and the changing consumer need states driving their rise.
The rise of adult alternative beverages in the alcohol space.
Beverage packaging trends.
Beverage Marketing's projections for marketplace growth in 2023.

Introduction

Beverage Marketing Capabilities slide 6
Agenda slide 8

I. Market Overview

Beverage Headlines slide 9
Products, Companies and People in the News slide 10
Quarterly GDP Change 1932 - 2022 slide 11
Unemployment Rate 1933 – 2022 slide 11
Annual U.S. Consumer Sentiment Index 1995 – 2022 slide 12
U.S. Total Beverage Market Volume Growth 2017 – 2022 slide 13
U.S. Total Beverage Market Volume and Wholesale Dollar Growth 2017 – 2022 slide 14
U.S. Beverage Market Volume Change 2021 – 2022 slide 15
U.S. Liquid Refreshment Beverage Market Volume Growth 2021 – 2022 slide 16
U.S. Beverage Alcohol Market Volume Growth 2021 – 2022 slide 17
U.S. Traditional Beverage Market Volume Growth 2021 – 2022 slide 18
U.S. Beverage Market Volume Share by Category 2016 – 2022 slide 19
Decade Comparison 2012 – 2022 Which Categories Gained, Which Lost Volume? slide 20
2023 LRB Situation Analysis slide 21
Unit Pricing Growth by Beverage Segment in 2022 slide 22

II. Category Updates

U.S. Carbonated Soft Drink Volume Change 2016 – 2022 slide 23
U.S. Carbonated Soft Drink Market Volume and Dollar Change 2016 – 2022 slide 24
U.S. Carbonated Soft Drink Market Volume Share and Growth by Type slide 25
Functional CSD Emerging Brands slide 26
Wholesaler Dollars Per Gallon Indexed to 2000 slide 27
U.S. Bottled Water Volume Change 2016 – 2022 slide 28
U.S. Bottled Water Market Volume Share and Growth by Segment 2016 – 2022 slide 29
U.S. Value-Added Water Volume Change 2016 – 2022 slide 30
Enhanced Waters slide 31
U.S. Fruit Beverage Volume Change 2016 – 2022 slide 32
U.S. Sports Beverages Volume Change 2016 – 2022 slide 33
U.S. Energy Drinks Volume Change 2016 – 2022 slide 34
Select Offerings and Categories of Today’s Emerging Beverages slide 35
Niche Categories vs. Traditional LRB Categories Wholesale Dollars and Share of Wholesale Dollars 2021 – 2022 slide 36
2023 Alcoholic Beverage Situation Analysis slide 37
Key Beverage Alcohol Trends slide 38
Topline Beverage Alcohol Market Performance, Trends & Projections 2022 – 2023 slide 39
Alternative Adult Beverages 2022 slide 40
Convergence of Categories and Supply Chains slide 41

III. Packaging Trends

Beverage Packaging Share by Package Type 2016 – 2022 slide 42
Packaging Innovation slide 43

IV. Projections

Demand for Legal Cannabis Products is Growing slide 44
2023 Liquid Refreshment Beverage Projections Volume and Wholesale Dollar Growth slide 45
2023 Alcohol Beverage Projections Volume and Wholesale Dollar Growth slide 46
Beverage Marketing Corporation slide 47