Price: $ 2495.00
 

Jumpstart your planning and brainstorming sessions with this ready-made PowerPoint presentation that provides an early view of 2021 year-end results, plus an early 2022 forecast for 8 major beverage categories. Get a quick view of market innovation, category winners and losers and key emerging categories and brands to watch this year. Through a series of charts, graphs, infographics and comments, this insightful industry research report looks primarily at non-alcoholic beverage category performance and the key drivers behind the performance. The perfect executive briefing to kick off your planning and training meetings! Also ideal as a complement to individual category or deep dive multiple beverage segment reports.

  • 2022 Edition - Published March 2022.
  • Data through 2021p and market projections through 2022.
  • 30+ PowerPoint slides with extensive data, charts, graphs and statistical infographics.
  • Immediate download, PDF and PowerPoint formats, 3-user access.
Beverages 2022: What’s in Store?
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This PowerPoint presentation offers insights and early research results on 8 beverage categories, providing visual category to category comparisons. It also provides a look at major macro-trends impacting current and near future performance. Questions answered include:

  • How did the U.S. liquid refreshment beverage market perform in 2021, and how is it poised to perform in 2022?
  • What are the key macro-trends impacting industry performance today and in the future?
  • How has the pandemic impacted the industry?
  • What are the key challenges and opportunities that beverage marketers currently face?
  • Which refreshment beverage categories are likely to grow fastest in 2022?

This report features

This industry report offers a look at key categories and niche segments, offers perspective on the economic and societal trends driving the marketplace and more. Through colorful, data-rich slides, this presentation examines a broad range of beverage categories, with particular focus on the non-alcohol liquid refreshment beverage (LRB) market. This report provides busy executives with a succinct, graphic view of trends and a high-level understanding of the U.S. beverage market:

  • Economic and societal trends driving the beverage market.
  • Performance of 8 key categories in 2021.
  • Share of stomach results and what market share do the various key categories hold?
  • Consumer drivers behind changing consumption patterns.
  • Performance comparison of bottled water vs CSD's.
  • The latest on emerging sectors and the changing consumer need states driving their rise.
  • Caloric and sugar intake from refreshment beverages.
  • Beverage Marketing's projections for marketplace growth in 2022.

Introduction

  • Beverage Marketing Capabilities slide 6
  • Agenda slide 8

I. Market Overview

  • Beverage Headlines slide 9
  • Industry News slide 10
  • Quarterly GDP Change 1932 - 2021 slide 11
  • Unemployment Rate 1933 – Jan 2021 slide 11
  • Annual U.S. Consumer Sentiment Index 1995 – 2021 slide 12
  • U.S. Total Beverage Market Volume Growth 2016 – 2021 slide 13
  • U.S. Total Beverage Market Volume and Wholesale Dollar Growth 2016 – 2021 slide 14
  • U.S. Beverage Market Volume Change 2020 - 2021 slide 15
  • U.S. Liquid Refreshment Beverage Market Volume Growth 2020 - 2021 slide 16
  • U.S. Beverage Alcohol Market 2020 – 2021 slide 17
  • U.S. Traditional Beverage Market Volume Change 2020 - 2021 slide 18
  • U.S. Beverage Market Volume Share by Category 2015 - 2021 slide 19
  • Decade Comparison 2011 – 2021 Which Categories Gained, Which Lost Volume? slide 20
  • Major Consumer Trends Impacting the Greater Beverage Market slide 21
  • Impact of the Pandemic on the Greater Beverage Market slide 22
  • Unit Pricing Growth by Beverage Segment in 2021 slide 23

II. Category Updates

  • U.S. Carbonated Soft Drink Volume Change 2015 - 2021 slide 24
  • U.S. Carbonated Soft Drink Market Volume and Dollar Change 2015 - 2021 slide 25
  • U.S. Carbonated Soft Drink Market Volume Share and Growth by Type slide 26
  • Functional CSD Emerging Brands slide 27
  • Wholesaler Dollars Per Gallon Indexed to 2000 slide 28
  • U.S. Bottled Water Market Volume Change 2015 - 2021 slide 29
  • U.S. Bottled Water Market Volume Share and Growth by Segment 2015 - 2021 slide 30
  • Sparkling Waters slide 31
  • Enhanced Waters slide 32
  • Niche Categories vs. Traditional LRB Categories Wholesale Dollars and Share of Wholesale Dollars 2020 – 2021 slide 34
  • Key Beverage Alcohol Trends slide 35
  • Alternative Adult Beverages 2021 slide 36
  • Convergence of Categories and Supply Chains slide 37

III. Packaging Trends

  • Beverage Packaging Share by Package Type 2015 - 2021 slide 38
  • Packaging Innovation slide 39

IV. Projections

  • Demand for Legal Cannabis Products is Growing slide 40
  • 2022 Liquid Refreshment Beverage Projections Volume and Wholesale Dollar Growth slide 41
  • Beverage Marketing Corporation slide 42

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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