Price: $ 1495.00

This ready-made PowerPoint presentation provides an early view of 2016 year-end results, plus an early 2017 forecast for 8 major categories. Through a series of charts, graphs, infographics and comments, this insightful industry research report looks at shifting market drivers, usage occasions and key issues impacting the beverage industry, with an emphasis on non-alcohol, liquid refreshment market trends. The perfect executive briefing to kick off your planning and training meetings! Also ideal as a complement to individual category studies or our quarterly analysis series.

  • 2017 Edition - Published February 2017.
  • Data through 2016p and market projections through 2017.
  • 50+ PowerPoint slides with extensive data, charts, graphs and statistical infographics.
  • Immediate download, PowerPoint format, 3-user access.
Beverages 2017: What’s in Store
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This PowerPoint presentation offers insights and early research results on 8 beverage categories, providing visual category to category comparisons. It also provides a look at major macro-trends impacting current and near future performance. Questions answered include:

  • How did the U.S. liquid refreshment beverage market perform in 2016, and how is it poised to perform in 2017?
  • What are the key macro-trends impacting industry performance?
  • Which CSD sub-segment is declining faster? Diet or regular? And why?
  • What are the key challenges and opportunities that beverage marketers currently face?
  • How are consumer demands impacting product offerings?

This report features

This industry report offers a look at key categories and niche segments, offers perspective on the economic and societal trends driving the marketplace and more. Through colorful, data-rich slides, this presentation examines a broad range of beverage categories, with particular focus on the non-alcohol liquid refreshment beverage (LRB) market. This report provides busy executives with a succinct, graphic view of trends and a high-level understanding of the U.S. beverage market:

  • Economic and societal trends driving the beverage market.
  • Performance of 8 key categories in 2016.
  • Share of stomach results and what market share do the various key categories hold?
  • Estimated tap water performance for current and historical.
  • Consumer drivers behind changing consumption patterns.
  • Status update on bottled water's drive to surpass CSD's as largest beverage category.
  • A look at packaging trends plus packaging data on beverages.
  • The latest on emerging sectors and the changing consumer need states driving their rise.
  • How do volume vs. revenue trends stack up in bottled water and value-added water segments?
  • Beverage Marketing's projections for marketplace growth in 2017.


  • Beverage Marketing Capabilities pg 2
  • Agenda pg 4

I. Market Overview: State of the Industry – The Good & the Bad

  • Beverage Headlines pg 5
  • Economic Positives pg 6
  • Annual U.S. Consumer Sentiment Index pg 7
  • Gasoline Prices pg 8

II. Key Trends

  • U.S. Total Beverage Market pg 9
  • U.S. Total Beverage Market Volume & Wholesale Revenue pg 10
  • U.S. Beverage Market pg 11
  • U.S. Liquid Refreshment Beverage Market pg 12
  • U.S. Beverage Alcohol pg 13
  • U.S. Traditional Beverage Market pg 14
  • Estimated Tap Water Volume Growth pg 15
  • Volume Share of Stomach by U.S. Beverage Segment pg 16

III. Category Updates

  • Decade Comparison: Which Categories Gained/Lost Volume? pg 17
  • Traditional Key Consumer Drivers are Evolving pg 18
  • U.S. Health/Wellness Beverage Market vs. All Others pg 19
  • U.S. Refreshment Beverage Calories Per Day pg 20
  • Premiumization pg 21
  • Feminization pg 22
  • Urbanization pg 23
  • Retail Market for Consumables pg 24
  • New Beverage Product Introductions pg 25
  • Select Offerings & Categories of Today's Emerging Beverages pg 26
  • Up & Coming vs. Traditional LRB Categories pg 28
  • Craft Beer Continues to be Fastest Growing Segment pg 29
  • Many Brands Declined 2015 pg 30
  • Proprietary Packaging pg 31
  • Smaller Packaging Sizespg 32
  • Beverage Packaging Share by Package Type pg 33
  • U.S. Carbonated Soft Drink Market pg 34
  • U.S. CSD Volume & Wholesale Revenue pg 35
  • U.S. CSD Share by Type pg 36
  • Stevia Sweetened CSDs pg 37
  • Craft Soda pg 38
  • Home Beverage Dispenser Market pg 39
  • Reasons for Reducing CSD Consumption pg 40
  • Wholesaler Dollars Per Gallon pg 41
  • U.S. Bottled Water Market pg 42
  • U.S. Bottled Water Volume, Share & Growth by Segment pg 43
  • U.S. Retail PET Water Market in Billions of Gallons pg 44
  • Advances in Supply Chain Costs pg 45
  • U.S. Retail PET Water Branded vs. Private Label pg 46
  • U.S. Retail Premium Bottled Water Market pg 47
  • Enhanced Waters are Gaining Traction pg 48
  • Projected Water & CSD Growth pg 49

IV. The Projected Beverage Industry

  • The Future Marketplace pg 50
  • 2017 LRB Refreshment Beverage Projections pg 51

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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