Price: $ 2195.00

This ready-made PowerPoint presentation provides an early view of 2020 year-end results, plus an early 2021 forecast for 8 major beverage categories. Through a series of charts, graphs, infographics and comments, this insightful industry research report looks primarily at non-alcoholic beverage category performance and the key drivers behind the performance. The perfect executive briefing to kick off your planning and training meetings! Also ideal as a complement to individual category studies or our quarterly analysis series.

  • 2021 Edition - Published April 2021.
  • Data through 2020p and market projections through 2021.
  • 50+ PowerPoint slides with extensive data, charts, graphs and statistical infographics.
  • Immediate download, PDF and PowerPoint formats, 3-user access.
Beverages 2021: What’s in Store
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This PowerPoint presentation offers insights and early research results on 8 beverage categories, providing visual category to category comparisons. It also provides a look at major macro-trends impacting current and near future performance. Questions answered include:

  • How did the U.S. liquid refreshment beverage market perform in 2020, and how is it poised to perform in 2021?
  • What are the key macro-trends impacting industry performance today and in the future?
  • How has the pandemic impacted the industry?
  • What are the key challenges and opportunities that beverage marketers currently face?
  • Which refreshment beverage categories are likely to grow fastest in 2021?

This report features

This industry report offers a look at key categories and niche segments, offers perspective on the economic and societal trends driving the marketplace and more. Through colorful, data-rich slides, this presentation examines a broad range of beverage categories, with particular focus on the non-alcohol liquid refreshment beverage (LRB) market. This report provides busy executives with a succinct, graphic view of trends and a high-level understanding of the U.S. beverage market:

  • Economic and societal trends driving the beverage market.
  • Performance of 8 key categories in 2020.
  • Share of stomach results and what market share do the various key categories hold?
  • Consumer drivers behind changing consumption patterns.
  • Performance comparison of bottled water vs CSD's.
  • The latest on emerging sectors and the changing consumer need states driving their rise.
  • Caloric and sugar intake from refreshment beverages.
  • Beverage Marketing's projections for marketplace growth in 2021.


  • Beverage Marketing Capabilities slide 3
  • Agenda slide 5

I. Market Overview

  • Beverage Headlines slide 6
  • Products and People in the News slide 7
  • Quarterly GDP Change 2014 – Q3 2019 slide 8
  • Unemployment Rate 2000 - 2019 slide 8
  • Annual U.S. Consumer Sentiment Index 1995 - 2019 slide 9
  • U.S. Total Beverage Market Volume Change 2014 – 2019 slide 10
  • U.S. Total Beverage Market Change in Volume and Wholesale Dollars 2014 - 2019 slide 11
  • U.S. Beverage Market Volume Change 2018 - 2019 slide 12
  • U.S. Liquid Refreshment Beverage Market Volume Change 2018 - 2019 slide 13
  • U.S. Beverage Alcohol Market Volume Change 2018 - 2019 slide 14
  • U.S. Traditional Beverage Market Volume Change 2018 - 2019 slide 15

II. Category Updates

  • U.S. Beverage Market Volume Share by Category 2014 - 2019 slide 16
  • Decade Comparison: 2009 – 2019 Which Categories Gained, Which Lost Volume? slide 17
  • Major Consumer Trends Impacting the Greater Beverage Market slide 18
  • U.S. Carbonated Soft Drink Market Billions of Gallons 2014 - 2019 slide 19
  • U.S. CSD Volume and Wholesale Revenue Billions of Gallons and Wholesale Dollars 2014 – 2019 slide 20
  • U.S. Carbonated Soft Drink Market Share by Type 2014 - 2019 slide 21
  • CSD and PET Single-Serve Water Wholesalers Dollars Per Gallon Indexed to 2000 slide 22
  • U.S. Bottled Water Market Billions of Gallons 2014 - 2019 slide 23
  • U.S. Bottled Water Market 2014 – 2019 Volume, Share and Growth by Segment slide 24
  • Sparkling Water Remains Hot slide 25
  • Enhanced Waters slide 26
  • Select Offerings and Categories of Today's Emerging Beverages slide 27
  • Niche Categories vs. Traditional LRB Categories Wholesale Dollars And Share of Wholesale Dollars 2018 – 2019 slide 28
  • Key Beverage Alcohol Trends slide 29
  • Alternative Adult Beverages 2019 slide 30

III. Packaging Trends

  • Beverage Packaging Share by Package Type Billions of Packaging Units slide 31
  • Packaging Innovation slide 32

IV. Projections

  • Cannabis Market Size and Projections 2019 33
  • Projected Liquid Refreshment Beverage Market and Alcohol Beverage
  • Market Volume by Category 2020 34

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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