Jumpstart your planning and brainstorming sessions with this ready-made PowerPoint presentation that provides an early view of 2021 year-end results, plus an early 2022 forecast for 8 major beverage categories. Get a quick view of market innovation, category winners and losers and key emerging categories and brands to watch this year. Through a series of charts, graphs, infographics and comments, this insightful industry research report looks primarily at non-alcoholic beverage category performance and the key drivers behind the performance. The perfect executive briefing to kick off your planning and training meetings! Also ideal as a complement to individual category or deep dive multiple beverage segment reports.
- 2022 Edition - Published March 2022.
- Data through 2021p and market projections through 2022.
- 30+ PowerPoint slides with extensive data, charts, graphs and statistical infographics.
- Immediate download, PDF and PowerPoint formats, 3-user access.
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What's Inside? View Details
Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
Introduction
- Beverage Marketing Capabilities slide 6
- Agenda slide 8
I. Market Overview
- Beverage Headlines slide 9
- Industry News slide 10
- Quarterly GDP Change 1932 - 2021 slide 11
- Unemployment Rate 1933 – Jan 2021 slide 11
- Annual U.S. Consumer Sentiment Index 1995 – 2021 slide 12
- U.S. Total Beverage Market Volume Growth 2016 – 2021 slide 13
- U.S. Total Beverage Market Volume and Wholesale Dollar Growth 2016 – 2021 slide 14
- U.S. Beverage Market Volume Change 2020 - 2021 slide 15
- U.S. Liquid Refreshment Beverage Market Volume Growth 2020 - 2021 slide 16
- U.S. Beverage Alcohol Market 2020 – 2021 slide 17
- U.S. Traditional Beverage Market Volume Change 2020 - 2021 slide 18
- U.S. Beverage Market Volume Share by Category 2015 - 2021 slide 19
- Decade Comparison 2011 – 2021 Which Categories Gained, Which Lost Volume? slide 20
- Major Consumer Trends Impacting the Greater Beverage Market slide 21
- Impact of the Pandemic on the Greater Beverage Market slide 22
- Unit Pricing Growth by Beverage Segment in 2021 slide 23
II. Category Updates
- U.S. Carbonated Soft Drink Volume Change 2015 - 2021 slide 24
- U.S. Carbonated Soft Drink Market Volume and Dollar Change 2015 - 2021 slide 25
- U.S. Carbonated Soft Drink Market Volume Share and Growth by Type slide 26
- Functional CSD Emerging Brands slide 27
- Wholesaler Dollars Per Gallon Indexed to 2000 slide 28
- U.S. Bottled Water Market Volume Change 2015 - 2021 slide 29
- U.S. Bottled Water Market Volume Share and Growth by Segment 2015 - 2021 slide 30
- Sparkling Waters slide 31
- Enhanced Waters slide 32
- Niche Categories vs. Traditional LRB Categories Wholesale Dollars and Share of Wholesale Dollars 2020 – 2021 slide 34
- Key Beverage Alcohol Trends slide 35
- Alternative Adult Beverages 2021 slide 36
- Convergence of Categories and Supply Chains slide 37
III. Packaging Trends
- Beverage Packaging Share by Package Type 2015 - 2021 slide 38
- Packaging Innovation slide 39
IV. Projections
- Demand for Legal Cannabis Products is Growing slide 40
- 2022 Liquid Refreshment Beverage Projections Volume and Wholesale Dollar Growth slide 41
- Beverage Marketing Corporation slide 42