Price: $ 2795.00
 

Jumpstart your planning and brainstorming sessions with this ready-made PowerPoint presentation that provides an early view of 2023 year-end results for the major beverage categories and a broad range of niche segments, plus an early 2024 forecast for 8 major no-alcohol beverages and key alcohol categories. Get a quick view of market innovation, category winners and losers and key emerging categories and brands to watch this year. Through a series of charts, graphs, infographics and comments, this insightful industry research report looks primarily at non-alcoholic beverage category performance and the key drivers behind the performance. The perfect executive briefing to kick off your planning and training meetings! Also ideal as a complement to individual category or deep dive multiple beverage segment reports.

  • 2024 Edition - Published February 2024.
  • Data through 2023p and market projections through 2024.
  • 40+ PowerPoint slides with extensive data, charts, graphs and statistical infographics.
  • Immediate download, PDF and PowerPoint formats, 3-user access.
Beverages 2024: What’s in Store?
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This PowerPoint presentation offers insights and early research results on 8 beverage categories, providing visual category to category comparisons. It also provides a look at major macro-trends impacting current and near future performance. Questions answered include:

  • How did the U.S. beverage market perform in 2023, and how is it poised to perform in 2024?
  • What are the key macro-trends impacting industry performance today and in the future?
  • How has inflation impacted the industry?
  • What beverage segments are winning? Which are losing?
  • How is beverage packaging performing?
  • What are the key challenges and opportunities that beverage marketers currently face?
  • Which beverage categories are likely to grow fastest in 2024?

This report features

This industry report offers a look at key categories and niche segments, offers perspective on the economic and societal trends driving the marketplace and more. Through colorful, data-rich slides, this presentation examines a broad range of beverage categories, with particular focus on the non-alcohol liquid refreshment beverage (LRB) market. This report provides busy executives with a succinct, graphic view of trends and a high-level understanding of the U.S. beverage market:

  • Economic and societal trends driving the beverage market.
  • Performance of 8 key categories in 2023 and primary alcohol categories.
  • Perspective on the market share of a broad range of innovative emerging and niche beverage segments market share vs. more traditional segments.
  • Share of stomach results and what market share do the various key categories hold?
  • Consumer drivers behind changing consumption patterns.
  • Performance comparison of bottled water vs CSD's.
  • The latest on emerging sectors and the changing consumer need states driving their rise.
  • The rise of adult alternative beverages in the alcohol space.
  • Beverage packaging trends.
  • Beverage Marketing's projections for marketplace growth in 2024.

Introduction

  • Beverage Marketing Capabilities slide 6
  • Agenda slide 8

I. Market Overview

  • Beverage Headlines slide 9
  • Companies, People and Trends in the News slide 10
  • Quarterly GDP Change 1932 – Q3 2023 slide 11
  • Unemployment Rate 1933 – 2023 slide 11
  • Annual U.S. Consumer Sentiment Index 1999 – 2023 slide 12
  • U.S. Total Beverage Market Volume Growth 2018 – 2023 slide 13
  • U.S. Total Beverage Market Volume and Wholesale Dollar Growth 2018 – 2023 slide 14
  • U.S. Beverage Market Volume Change 2022 – 2023 slide 15
  • U.S. Liquid Refreshment Beverage Market Volume Growth 2022 – 2023 slide 16
  • U.S. Beverage Alcohol Market Volume Growth 2022 – 2023 slide 17
  • U.S. Traditional Beverage Market Volume Growth 2022 – 2023 slide 18
  • U.S. Beverage Market Volume Share by Category 2017 – 2023 slide 19
  • Decade Comparison 2013 – 2023 Which Categories Gained, Which Lost Volume? slide 20
  • Unit Pricing Growth by Beverage Segment in 2023 slide 21

II. Category Updates

  • U.S. Carbonated Soft Drink Volume Change 2017 – 2023 slide 22
  • U.S. Carbonated Soft Drink Market Volume and Dollar Change 2017 – 2023 slide 23
  • U.S. Carbonated Soft Drink Market Volume Share and Growth by Type 2017 – 2023 slide 24
  • Functional CSD Emerging Brands slide 25
  • Wholesale Dollars Per Gallon Indexed to 2000 slide 26
  • U.S. Bottled Water Volume Change 2017 – 2023 slide 27
  • U.S. Bottled Water Market Volume Share and Growth by Segment 2017 – 2023 slide 28
  • U.S. Value-Added Water Volume Change 2017 – 2023 slide 29
  • Enhanced Waters slide 30
  • U.S. Fruit Beverage Volume Change 2017 – 2023 slide 31
  • U.S. Sports Beverages Volume Change 2017 – 2023 slide 32
  • U.S. Energy Drinks Volume Change 2017 – 2023 slide 33
  • Select Offerings and Categories of Today’s Emerging Beverages slide 34
  • Niche Categories vs. Traditional LRB Categories Wholesale Dollars and Share of Wholesale Dollars 2022 – 2023 slide 35
  • Topline Beverage Alcohol Market Performance, Trends & Projections 2023 – 2024 slide 36
  • Alternative Adult Beverages 2023 slide 37
  • Beverage Alcohol Innovation – Inspired by Refreshment Beverages, Limited by Legalities slide 38
  • Convergence of Categories and Supply Chains slide 39

III. Packaging Trends

  • Beverage Packaging Share by Package Type 2017 – 2023 slide 40
  • Packaging Innovation slide 41

IV. Projections

  • Demand for Legal Cannabis Products is Growing slide 42
  • 2024 Liquid Refreshment Beverage Projections Volume and Wholesale Dollar Growth slide 43
  • 2024 Alcohol Beverage Projections Volume and Wholesale Dollar Growth slide 44
  • Beverage Marketing Corporation slide 45

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.