Price: $ 1995.00

This ready-made PowerPoint presentation provides an early view of 2017 year-end results, plus an early 2018 forecast for 8 major categories. Through a series of charts, graphs, infographics and comments, this insightful industry research report looks at non-alcoholic beverage category performance and the key drivers behind the performance, with an emphasis on non-alcohol. The perfect executive briefing to kick off your planning and training meetings! Also ideal as a complement to individual category studies or our quarterly analysis series.

  • 2018 Edition - Published March 2018.
  • Data through 2017p and market projections through 2018.
  • 45+ PowerPoint slides with extensive data, charts, graphs and statistical infographics.
  • Immediate download, PowerPoint format, 3-user access.
Beverages 2018: What’s in Store
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This PowerPoint presentation offers insights and early research results on 8 beverage categories, providing visual category to category comparisons. It also provides a look at major macro-trends impacting current and near future performance. Questions answered include:

  • How did the U.S. liquid refreshment beverage market perform in 2017, and how is it poised to perform in 2018?
  • What are the key macro-trends impacting industry performance?
  • Which CSD sub-segment is declining faster? Diet or regular? And why?
  • What are the key challenges and opportunities that beverage marketers currently face?
  • How are consumer demands impacting product offerings?

This report features

This industry report offers a look at key categories and niche segments, offers perspective on the economic and societal trends driving the marketplace and more. Through colorful, data-rich slides, this presentation examines a broad range of beverage categories, with particular focus on the non-alcohol liquid refreshment beverage (LRB) market. This report provides busy executives with a succinct, graphic view of trends and a high-level understanding of the U.S. beverage market:

  • Economic and societal trends driving the beverage market.
  • Performance of 8 key categories in 2017.
  • Share of stomach results and what market share do the various key categories hold?
  • Estimated tap water performance for current and historical.
  • Consumer drivers behind changing consumption patterns.
  • Performance comparison of bottled water vs CSD's.
  • A look at packaging trends plus packaging data on beverages.
  • The latest on emerging sectors and the changing consumer need states driving their rise.
  • How do volume vs. revenue trends stack up in bottled water and value-added water segments?
  • Beverage Marketing's projections for marketplace growth in 2018.


  • Beverage Marketing Capabilities pg 2
  • Agenda pg 4

I. Market Overview: State of the Industry – The Good & the Bad

  • Beverage Headlines pg 5
  • Economic Positives pg 6
  • Annual U.S. Consumer Sentiment Index pg 7

II. Key Trends

  • U.S. Total Beverage Market Volume Change pg 8
  • U.S. Total Beverage Market Volume & Wholesale Dollars pg 9
  • Key Factors Impacting 2017 Beverage Performance Slowdown pg 10
  • U.S. Beverage Market Volume Change pg 11
  • U.S. Liquid Refreshment Beverage Market Volume Change pg 12
  • U.S. Beverage Alcohol Volume Change pg 13
  • U.S. Traditional Beverage Market Volume Change pg 14
  • Estimated Tap Water Volume Growth pg 15
  • U.S. Beverage Market Volume Share by Category pg 16

III. Category Updates

  • Decade Comparison: Which Categories Gained/Lost Volume? pg 17
  • Traditional Key Consumer Drivers are Evolving pg 18
  • Health and Wellness RTD Categories in U.S. Beverage Market pg 19
  • U.S. LRB Market Calories Per Capita Per Day pg 20
  • Premiumization pg 21
  • New Beverage Product Introductions pg 22
  • Select Offerings & Categories of Today's Emerging Beverages pg 23
  • Niche Categories vs. Traditional LRB Categories pg 25
  • Proprietary Packaging pg 26
  • Smaller Packaging Sizes pg 27
  • Beverage Packaging Share by Package Type pg 28
  • U.S. Carbonated Soft Drink Market pg 29
  • U.S. CSD Volume & Wholesale Revenue pg 30
  • U.S. CSD Market Share by Type pg 31
  • Stevia Sweetened CSDs pg 32
  • Other Carbonated Beverages pg 33
  • The Acquisition of DPSG by Keurig pg 34
  • DPSG and Keurig Product Portfolios pg 35
  • Reasons for Reducing CSD Consumption pg 36
  • Wholesaler Dollars Per Gallon pg 37
  • U.S. Bottled Water Market pg 38
  • U.S. Bottled Water Volume, Share & Growth by Segment pg 39
  • U.S. Retail PET Water Market in Billions of Gallons pg 40
  • U.S. Retail PET Water Branded vs. Private Label pg 41
  • Sparkling Water pg 42
  • U.S. Single-Serve Bottled Water Market pg 43
  • Enhanced Waters are Gaining Traction pg 44
  • Projected Water & CSD Growth pg 45

IV. The Projected Beverage Industry

  • Global Consumer Trends pg 46
  • The Future Marketplace pg 47
  • 2018 LRB & Alcoholic Beverage Projections pg 48

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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