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More than just water. This research report on the rapidly evolving segments of the U.S. value-added water industry assesses the current state and future expectations for a market characterized by innovation and new product entries with increasingly varied ingredients and functional benefits. It provides an overview of the sub-segments including alkaline water, regular and low-calorie enhanced waters, flavored water and essence water, examining sales, growth, share, distribution channels and more. Principal competitors are identified along with small, growing companies and their brands. It includes analysis of leading brands' advertising expenditures, market drivers that will propel growth and five year market projections. It also discusses and quantifies niche water beverage segments (such as floral waters, weight management/keto waters, wine waters, detox waters, etc.) that are not included in value-added water market totals but are considered separately in a dedicated chapter. These emerging and increasingly fragmented functional benefit or ingredient-based beverage segments are quantified and discussed and their growth prospects through 2027 are forecasted. The market forces driving innovation and blurring the lines between beverage segments as interest in premium quasi-water beverages continues is also discussed and analyzed. The impact of the Coronavirus pandemic is also discussed.

  • 2023 Edition - Published December 2023.
  • Data through 2022, preliminary 2023 figures and projections through 2027.
  • 175+ pages with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF, Word and Excel formats report, 3-user access.
Alkaline and Other Enhanced Waters in the U.S. through 2027
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Alkaline and Other Enhanced Waters in the U.S. through 2027 provides in-depth data and market analysis, shedding light on various aspects of the market through BMC's reliable data and discussions of what the numbers really mean. Questions answered in this market report include:

  • What are the leading brands, how did they perform in 2022 and what is the preliminary read on how their year-end numbers will shake out in 2023?
  • What product types comprise the category? What percentage of market share does each sub-segment hold? What segments comprise the newly-added niche water beverage category?
  • What trends and developments drive the U.S. market for enhanced and other value added waters? How big are the niche water beverage segments?
  • How big is the U.S. value-added bottled water market, as measured in wholesale dollars and gallons?
  • What is the likely market size for flavored, enhanced, alkaline and other value-added waters over the next five years? What is the likely size of the niche water beverage segment in 2027?
  • There is much excitement about innovative niche segments based on function or premium ingredients. How big are the plant water, protein waters, detox waters, wine waters, flower/floral waters, spice/herbal waters, weight-management/keto waters, collagen/beauty water and rain water segments? How large are they expected to be by 2027?

This U.S. Value Added Water report features

The report assesses the historical and current state of the market and provides a look forward at category expectations through 2027. Category performance is analyzed through discussion of trends as well as a look at volume, retail dollar, wholesale dollar and per capita consumption figures. The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth.

This comprehensive industry report includes analysis of distribution channels, packaging, advertising expenditures and demographics - as well as category projections. Through in-depth analysis backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this market research get a thorough understanding of all facets of the market including:

  • An overview and current statistics of the overall bottled water, as well as value-added water markets.
  • A drill-down into the various sub-segments of the market, with statistical data on volume, per capita consumption and wholesale dollars by sub-segment for regular enhanced water, low-calorie enhanced water, flavored water, alkaline water and essence water.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Coca-Cola Company, PepsiCo, BlueTriton Brands, Nestlé USA, Alkaline Water Company, Keurig Dr Pepper (Bai and Core), Aquahydrate, Hint Inc., Evamor and Talking Rain.
  • Brand volume and wholesale data, growth and market share for leading alkaline water brands including: Essentia, Core Hydration, Alkaline 88,, Re2al Alkalized Water and Aquahydrate. Detailed performance results for key essence waters including: Smartwater, Vitaminwater, Bai, Propel, Vitaminwater Zero, LIFEWTR, SoBeWater Zero, Penta, SoBeWater and Private label. Plus, in-depth sales data for flavored water brands including: Nestle Pure Life Splash, Capri Sun Roarin' Waters, Dasani, Aquafina Splash, Fruit2O and the private label market.
  • Data detailing volume of the value-added water market and its sub-segments by various on and off-premise distribution channels including foodservice. The sub-segments detailed by channel include flavored waters, enhanced waters, essence water and alkaline water.
  • An analysis of volume by container type, including plastic and pouches, also broken down by value-added sub-segments.
  • Discussion of the fledgling niche water beverage segment, including winners and losers to 2025 and a profile of four promising niche water beverage brands. Niche segments quantified and forecasted include: Plant Waters, Protein Waters, Detox, Fiber Water, Wine Waters, Spice (Herbal) Waters , Flower/Floral Waters, Weight Management/Keto Water, Probiotic Waters, Collagen (Beauty) Waters and Rain Waters.
  • Advertising expenditures of the leading brands and a look at category spending by 18 media types (including Internet).
  • Consumer demographic profiles comparing consumers of key segments.
  • Five-year projections for the market and its sub-segments through 2027.

1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg 1

EXHIBITS

  • 1.1 U.S. Bottled Water Market Gallonage by Segment 2017 – 2027 pg 4
  • 1.2 U.S. Bottled Water Market Share of Gallonage by Segment 2017 – 2027 pg 5
  • 1.3 U.S. Bottled Water Market Change in Gallonage by Segment 2018 – 2027 pg 6

2. THE VALUE-ADDED WATER MARKET

The Value-Added Water Market Segments pg 7

  • Overview pg 7
  • Enhanced Water pg 13
  • Flavored Water pg 15
  • Essence Water pg 19
  • Alkaline Water pg 20

The Niche Water Beverage Segment pg 22

EXHIBITS

  • 2.4 Value-Added Water Market Dollars, Volume and Price Per Gallon 2000 – 2027 pg 23
  • 2.5 Value-Added Water Market Per Capita Consumption 2000 – 2027 pg 24
  • 2.6 Value-Added Water Market Retail Dollars and Growth 2000 – 2027 pg 25
  • 2.7 Value-Added Water Market Quarterly Volume Shares 2007 – 2022 pg 26
  • 2.8 U.S. Q1 2023 Estimated Volume, Share and Growth Value-Added Water by Segment pg 27
  • 2.9 U.S. Q2 2023 Estimated Volume, Share and Growth Value-Added Water by Segment pg 28
  • 2.10 U.S. Q3 2023 Estimated Volume, Share and Growth Value-Added Water by Segment pg 29
  • 2.11 U.S. 9M YTD 2023 Estimated Volume, Share and Growth Value-Added Water by Segment pg 30
  • 2.12 Value-Added Water Market Volume by Category 2017 – 2027 pg 31
  • 2.13 Value-Added Water Market Share of Volume by Category 2017 – 2027 pg 32
  • 2.14 Value-Added Water Market Change in Volume by Category 2018 – 2027 pg 33
  • 2.15 Enhanced Water Market Dollars, Volume and Price Per Gallon 2000 – 2027 pg 34
  • 2.16 Flavored Water Market Dollars, Volume and Price Per Gallon 2000 – 2027 pg 35
  • 2.17 Essence Water Market Dollars, Volume and Price Per Gallon 2006 – 2027 pg 36
  • 2.18 Alkaline Water Market Dollars, Volume and Price Per Gallon 2014 – 2027 pg 37
  • 2.19 Value-Added and Niche Water Beverage Market Wholesale Dollars, Share and Growth 2022 – 2027 pg 38

3. VALUE-ADDED WATER DISTRIBUTION CHANNELS

Value-Added Water Distribution Channels pg 39

  • Overview pg 39
  • Enhanced Water pg 42
  • Flavored Water pg 44
  • Essence Water pg 47
  • Alkaline Water pg 49

EXHIBITS

  • 3.20 Value-Added Water Market Volume by Distribution Channel 2017 – 2027 pg 52
  • 3.21 Value-Added Water Market Share of Volume by Distribution Channel 2017 – 2027 pg 53
  • 3.22 Value-Added Water Market Change in Volume by Distribution Channel 2018 – 2027 pg 54
  • 3.23 Enhanced Water Market Volume by Distribution Channel 2017 – 2027 pg 55
  • 3.24 Enhanced Water Market Share of Volume by Distribution Channel 2017 – 2027 pg 56
  • 3.25 Enhanced Water Market Change in Volume by Distribution Channel 2018 – 2027 pg 57
  • 3.26 Flavored Water Market Volume by Distribution Channel 2017 – 2027 pg 58
  • 3.27 Flavored Water Market Share of Volume by Distribution Channel 2017 – 2027 pg 59
  • 3.28 Flavored Water Market Change in Volume by Distribution Channel 2018 – 2027 pg 60
  • 3.29 Essence Water Market Volume by Distribution Channel 2017 – 2027 pg 61
  • 3.30 Essence Water Market Share of Volume by Distribution Channel 2017 – 2027 pg 62
  • 3.31 Essence Water Market Change in Volume by Distribution Channel 2018 – 2027 pg 63
  • 3.32 Alkaline Water Market Volume by Distribution Channel 2017 – 2027 pg 64
  • 3.33 Alkaline Water Market Share of Volume by Distribution Channel 2017 – 2027 pg 65
  • 3.34 Alkaline Water Market Change in Volume by Distribution Channel 2018 – 2027 pg 66

4. VALUE-ADDED WATER PACKAGING

Packaging Types pg 67

EXHIBITS

  • 4.35 Value-Added Water Market Volume by Container Material 2017 – 2027 pg 69
  • 4.36 Value-Added Water Market Share by Container Material 2017 – 2027 pg 70
  • 4.37 Value-Added Water Market Change by Container Material 2018 – 2027 pg 71

5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS

Leading Value-Added Water Brands pg 72

  • Enhanced Water pg 72
  • Flavored Water pg 74
  • Alkaline Water pg 75

Coca-Cola Company

  • Glacéau pg 76

PepsiCo

  • Propel pg 84
  • LIFEWTR pg 88
  • SoBeWater pg 89

Alkaline Water Company

  • Alkaline88 pg 92

BlueTriton Brands

  • Splash Blast pg 94

Nestlé USA

  • Essentia pg 96

Aquahydrate

  • Aquahydrate pg 98

Hint, Inc.

  • Hint Water pg 100

Keurig Dr Pepper

  • Bai pg 103
  • Core Water pg 107

Evamor

  • Evamor pg 111

Eternal

  • Eternal pg 112

Other Value-Added Water Brands pg 113

EXHIBITS

  • 5.38 Enhanced Water Market Estimated Wholesale Dollars by Brand 2017 – 2022 pg 116
  • 5.39 Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2017 – 2022 pg 117
  • 5.40 Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2018 – 2022 pg 118
  • 5.41 Enhanced Water Market Estimated Volume by Brand 2017 – 2022 pg 119
  • 5.42 Enhanced Water Market Share of Estimated Volume by Brand 2017 – 2022 pg 120
  • 5.43 Enhanced Water Market Change in Estimated Volume by Brand 2018 – 2022 pg 121
  • 5.44 Flavored Water Market Estimated Wholesale Dollars by Brand 2017 – 2022 pg 122
  • 5.45 Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2017 – 2022 pg 123
  • 5.46 Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2018 – 2022 pg 124
  • 5.47 Flavored Water Market Estimated Volume by Brand 2017 – 2022 pg 125
  • 5.48 Flavored Water Market Share of Estimated Volume by Brand 2017 – 2022 pg 126
  • 5.49 Flavored Water Market Change in Estimated Volume by Brand 2018 – 2022 pg 127
  • 5.50 Alkaline Water Market Estimated Wholesale Dollars by Brand 2017 – 2022 pg 128
  • 5.51 Alkaline Water Market Share of Estimated Wholesale Dollars by Brand 2017 – 2022 pg 129
  • 5.52 Alkaline Water Market Change in Estimated Wholesale Dollars by Brand 2018 – 2022 pg 130
  • 5.53 Alkaline Water Market Estimated Volume by Brand 2017 – 2022 pg 131
  • 5.54 Alkaline Water Market Share of Estimated Volume by Brand 2017 – 2022 pg 132
  • 5.55 Alkaline Water Market Change in Estimated Volume by Brand 2018 – 2022 pg 133

6. THE NICHE WATER BEVERAGE MARKET

Niche Water Beverages Brands pg 134

  • Overview pg 134
  • Protein2O pg 137
  • Treo Fruit & Birch Water pg 138
  • True Nopal Cactus Water pg 140
  • Caliwater pg 141

EXHIBITS

  • 6.56 Niche Water Beverage Market Estimated Wholesale Dollars by Category 2019 – 2027 pg 142
  • 6.57 Niche Water Beverage Market Share of Estimated Wholesale Dollars by Category 2019 – 2027 pg 143
  • 6.58 Niche Water Beverage Market Change in Estimated Wholesale Dollars by Category 2020 – 2027 pg 144
  • 6.59 Niche Water Beverage Market Estimated Volume by Category 2019 – 2027 pg 145
  • 6.60 Niche Water Beverage Market Share of Estimated Volume by Category 2019 – 2027 pg 146
  • 6.61 Niche Water Beverage Market Change in Estimated Volume by Category 2020 – 2027 pg 147
  • 6.62 Niche Water Beverage Market Estimated Retail Dollars by Category 2019 – 2027 pg 148
  • 6.63 Niche Water Beverage Market Share of Estimated Retail Dollars by Category 2019 – 2027 pg 149
  • 6.64 Niche Water Beverage Market Change in Estimated Retail Dollars by Category 2020 – 2027 pg 150

7. VALUE-ADDED WATER ADVERTISING EXPENDITURES

Value-Added Water Advertising Expenditures pg 151

  • Expenditures by Brand pg 151
  • Expenditures by Media pg 152

EXHIBITS

  • 7.65 Leading Value-Added Water Brands Advertising Expenditures 2017 – 2022 pg 154
  • 7.66 Leading Value-Added Water Brands Share of Advertising Expenditures 2017 – 2022 pg 155
  • 7.67 Leading Value-Added Water Brands Change in Advertising Expenditures 2018 – 2022 pg 156
  • 7.68 Estimated Advertising Expenditures for Value-Added Water Brands by Media 2017 – 2022 pg 157
  • 7.69 Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2017 – 2022 pg 158
  • 7.70 Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2018 – 2022 pg 159

8. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER

The Value-Added Water Consumer pg 160

  • Enhanced Water pg 160
  • Flavored Water pg 164
  • Comparative Demographics of Enhanced Water Brands pg 168

EXHIBITS

  • 8.71 Demographics of the Enhanced Water Consumer 2022 pg 171
  • 8.72 Demographics of the Flavored Water Consumer 2022 pg 173
  • 8.73 Demographics of the Glacéau Vitaminwater Consumer 2022 pg 175
  • 8.74 Demographics of the Glacéau Smartwater Consumer 2022 pg 177

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.

 


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