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This U.S. value-added water industry research report assesses the current state of the market. It provides an overview of the sub-segments including regular and low-calorie enhanced waters, flavored water, alkaline water and essence water. Principal competitors are identified along with small, growing companies and their brands. It includes analysis of leading brands' advertising expenditures, market drivers that will propel growth and five year market projections.

  • 2017 Edition - Published October 2017.
  • Data through 2016 and market projections through 2021.
  • 150+ pages with extensive text analysis, graphs, charts and 50+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Value-Added Water through 2021
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The Value-Added Water report provides in-depth data and market analysis, shedding light on various aspects of the market through BMC's reliable data and discussions of what the numbers really mean. Questions answered in this market report include:

  • What are the leading brands, and how did they perform in 2016?
  • What product types comprise the category? What percentage of market share does each sub-segment hold?
  • What trends and developments drive the U.S. market for vitamin enhanced and other value added waters?
  • How big is the U.S. value-added bottled water market, as measured in wholesale dollars and gallons?
  • What is the likely market size for flavored, enhanced, alkaline and other value-added waters over the next five years?

This U.S. Value Added Water report features

The report assesses the historical and current state of the market and provides a look forward at category expectations through 2021. Category performance is analyzed through discussion of trends as well as a look at volume, retail dollar, wholesale dollar and per capita consumption figures. The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth.

This comprehensive industry report includes analysis of distribution channels, packaging, advertising expenditures and demographics - as well as category projections. Through in-depth analysis backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this market research get a thorough understanding of all facets of the market including:

  • An overview and current statistics of the overall bottled water, as well as value-added water markets.
  • A drill-down into the various sub-segments of the market, with statistical data on volume, per capita consumption, retail dollars and wholesale dollars by sub-segment for regular enhanced water, low-calorie enhanced water, flavored water, alkaline water and essence water.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Coca-Cola Company, PepsiCo, Sunny Delight Beverages Company, Nestlé Waters North America (NWNA), Aquahydrate, Herbal Water Inc., Hint Inc., Bai Brands, Karma Culture, Essentia Water, Avitae USA and Core Nutrition.
  • Data detailing volume of value-added sub-segments by distribution channels.
  • An analysis of volume by container type, including plastic and pouches, also broken down by value-added sub-segments.
  • Advertising expenditures of the leading brands and a look at category spending by 18 media types (including Internet).
  • Consumer demographic profiles comparing consumers of key segments.
  • Five-year projections for the market and its sub-segments through 2021.

1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg 1

EXHIBITS

  • 1.1 U.S. Bottled Water Market Gallonage by Segment 2011 – 2021 pg 4
  • 1.2 U.S. Bottled Water Market Share of Gallonage by Segment 2011 – 2021 pg 5
  • 1.3 U.S. Bottled Water Market Change in Gallonage by Segment 2012 – 2021 pg 6

2. THE VALUE–ADDED WATER MARKET

The Value–Added Water Market Segments pg 7

  • Overview pg 7
  • Enhanced Water pg 12
  • Flavored Water pg 15
  • Alkaline Water pg 19
  • Essence Water pg 20
  • Structured Water pg 21

EXHIBITS

  • 2.4 Value–Added Water Market Dollars, Volume and Price Per Gallon 2000 – 2021 pg 24
  • 2.5 Value–Added Water Market Per Capita Consumption 2000 – 2021 pg 25
  • 2.6 Value–Added Water Market Retail Dollars and Growth 2000 – 2021 pg 26
  • 2.7 U.S. Q1 2017 Estimated Volume, Share and Growth Value–Added Water by Segment pg 27
  • 2.8 U.S. Q2 2017 Estimated Volume, Share and Growth Value–Added Water by Segment pg 28
  • 2.9 U.S. 1H 2017 Estimated Volume, Share and Growth Value–Added Water by Segment pg 29
  • 2.10 Value–Added Water Market Volume by Category 2011 – 2021 pg 30
  • 2.11 Value–Added Water Market Share of Volume by Category 2011 – 2021 pg 31
  • 2.12 Value–Added Water Market Change in Volume by Category 2012 – 2021 pg 32
  • 2.13 Enhanced Water Market Dollars, Volume and Price Per Gallon 2000 – 2021 pg 33
  • 2.14 Flavored Water Market Dollars, Volume and Price Per Gallon 2000 – 2021 pg 34
  • 2.15 Essence Water Market Dollars, Volume and Price Per Gallon 2006 – 2021 pg 35

3. VALUE–ADDED WATER DISTRIBUTION CHANNELS

Value–Added Water Distribution Channels pg 36

  • Overview pg 36
  • Enhanced Water pg 38
  • Flavored Water pg 40
  • Essence Water pg 42

EXHIBITS

    • 3.16 Value–Added Water Market Volume by Distribution Channel 2011 – 2021 pg 44
    • 3.17 Value–Added Water Market Share of Volume by Distribution Channel 2011 – 2021 pg 45
    • 3.18 Value–Added Water Market Change in Volume by Distribution Channel 2012 – 2021 pg 46
    • 3.19 Enhanced Water Market Volume by Distribution Channel 2011 – 2021 pg 47
    • 3.20 Enhanced Water Market Share of Volume by Distribution Channel 2011 – 2021 pg 48
    • 3.21 Enhanced Water Market Change in Volume by Distribution Channel 2012 – 2021 pg 49
    • 3.22 Flavored Water Market Volume by Distribution Channel 2011 – 2021 pg 50
    • 3.23 Flavored Water Market Share of Volume by Distribution Channel 2011 – 2021 pg 51
    • 3.24 Flavored Water Market Change in Volume by Distribution Channel 2012 – 2021 pg 52
    • 3.25 Essence Water Market Volume by Distribution Channel 2011 – 2021 pg 53
    • 3.26 Essence Water Market Share of Volume by Distribution Channel 2011 – 2021 pg 54
    • 3.27 Essence Water Market Change in Volume by Distribution Channel 2012 – 2021 pg 55

4. VALUE–ADDED WATER PACKAGING

Packaging Types pg 56

EXHIBITS

  • 4.28 Value–Added Water Market Volume by Container Material 2011 – 2021 pg 58
  • 4.29 Value–Added Water Market Share by Container Material 2011 – 2021 pg 59
  • 4.30 Value–Added Water Market Change by Container Material 2012 – 2021 pg 60

5. THE LEADING VALUE–ADDED WATER COMPANIES AND BRANDS

Leading Value–Added Water Brands pg 61

  • Enhanced Water pg 61
  • Flavored Water pg 63
  • Alkaline Water pg 64

Coca–Cola Company

  • Glacéau pg 65

PepsiCo

  • Propel pg 74
  • SoBe Lifewater pg 78
  • Aquafina FlavorSplash pg 80
  • Ocean Spray PACt pg 82

Sunny Delight Beverages Company

  • Fruit2O pg 84

Nestlé Waters North America

  • Nestlé Pure Life pg 86

Herbal Water Inc.

  • Ayala's Herbal Water pg 87

Aquahydrate

  • Aquahydrate pg 89

Hint, Inc.

  • Hint Water pg 92

Bai Brands

  • Bai pg 94

Karma Culture LLC

  • Karma Wellness Water pg 98

Essentia Water LLC

  • Essentia pg 100

Avitae USA

  • Avitae pg 102

Core Nutrition

  • Core Water pg 104

Other Value–Added Water Brands pg 106

EXHIBITS

  • 5.31 Enhanced Water Market Estimated Wholesale Dollars by Brand 2011 – 2016 pg 111
  • 5.32 Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2011 – 2016 pg 112
  • 5.33 Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2012 – 2016 pg 113
  • 5.34 Enhanced Water Market Estimated Volume by Brand 2011 – 2016 pg 114
  • 5.35 Enhanced Water Market Share of Estimated Volume by Brand 2011 – 2016 pg 115
  • 5.36 Enhanced Water Market Change in Estimated Volume by Brand 2012 – 2016 pg 116
  • 5.37 Flavored Water Market Estimated Wholesale Dollars by Brand 2011 – 2016 pg 117
  • 5.38 Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2011 – 2016 pg 118
  • 5.39 Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2012 – 2016 pg 119
  • 5.40 Flavored Water Market Estimated Volume by Brand 2011 – 2016 pg 120
  • 5.41 Flavored Water Market Share of Estimated Volume by Brand 2011 – 2016 pg 121
  • 5.42 Flavored Water Market Change in Estimated Volume by Brand 2012 – 2016 pg 122
  • 5.43 Alkaline Water Market Estimated Volume by Brand 2014 – 2016 pg 123
  • 5.44 Alkaline Water Market Share of Estimated Volume by Brand 2014 – 2016 pg 124
  • 5.45 Alkaline Water Market Change in Estimated Volume by Brand 2015 – 2016 pg 125
  • 5.46 Alkaline Water Market Estimated Wholesale Dollars by Brand 2014 – 2016 pg 126
  • 5.47 Alkaline Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2016 pg 127
  • 5.48 Alkaline Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2016 pg 128

6. VALUE–ADDED WATER ADVERTISING EXPENDITURES

Value–Added Water Advertising Expenditures pg 129

  • Expenditures by Brand pg 129
  • Expenditures by Media pg 130

EXHIBITS

  • 6.49 Leading Value–Added Water Brands Advertising Expenditures 2011 – 2016 pg 133
  • 6.50 Leading Value–Added Water Brands Share of Advertising Expenditures 2011 – 2016 pg 134
  • 6.51 Leading Value–Added Water Brands Change in Advertising Expenditures 2012 – 2016 pg 135
  • 6.52 Estimated Advertising Expenditures for Value–Added Water Brands by Media 2011 – 2016 pg 136
  • 6.53 Estimated Share of Advertising Expenditures for Value–Added Water Brands by Media 2011 – 2016 pg 137
  • 6.54 Estimated Change in Advertising Expenditures for Value–Added Water Brands by Media 2012 – 2016 pg 138

7. DEMOGRAPHICS OF THE VALUE–ADDED WATER CONSUMER

The Value–Added Water Consumer pg 139

  • Enhanced Water pg 139
  • Flavored Water pg 143
  • Comparative Demographics of Enhanced Water Brands pg 147

EXHIBITS

  • 7.55 Demographics of the Enhanced Water Consumer 2016 pg 151
  • 7.56 Demographics of the Flavored Water Consumer 2016 pg 153
  • 7.57 Demographics of the Glaceau Vitaminwater Consumer 2016 pg 155
  • 7.58 Demographics of the Glaceau Smartwater Consumer 2016 pg 157

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.