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This U.S. value-added water industry research report assesses the current state and future expectations for this rapidly evolving market characterized by revolutionary innovation and new market entries with increasingly varied ingredients and functional benefits. It provides an overview of the sub-segments including regular and low-calorie enhanced waters, flavored water, alkaline water and essence water, examining growth, share, distribution channels and more. Principal competitors are identified along with small, growing companies and their brands. It includes analysis of leading brands' advertising expenditures, market drivers that will propel growth and five year market projections. New in 2019 is a discussion of niche water beverage segments that are not included in value-added water market totals, but are considered separately in a dedicated chapter. These emerging and increasingly fragmented functional benefit or ingredient-based beverage segments are quantified and discussed and their growth prospects through 2023 are forecasted. The market forces driving innovation and blurring the lines between beverage segments as interest in premium quasi-water beverages continues is also discussed and analyzed.

  • 2019 Edition - Published November 2019.
  • Data through 2018 and market projections through 2023.
  • 150+ pages with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF, Word and Excel formats report, 3-user access.
The Water Beverage Revolution: Enhanced and Funtional Waters in the U.S.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The Water Beverage Revolution report provides in-depth data and market analysis, shedding light on various aspects of the market through BMC's reliable data and discussions of what the numbers really mean. Questions answered in this market report include:

  • What are the leading brands, and how did they perform in 2018?
  • What product types comprise the category? What percentage of market share does each sub-segment hold? What segments comprise the newly-added niche water beverage category?
  • What trends and developments drive the U.S. market for enhanced and other value added waters? How big are the niche water beverage segments in 2019?
  • How big is the U.S. value-added bottled water market, as measured in wholesale dollars and gallons?
  • What is the likely market size for flavored, enhanced, alkaline and other value-added waters over the next five years? What is the likely size of the niche water beverage segment in 2023?
  • There is much excitement about innovative niche segments based on function or premium ingredients. How big are the plant water, protein waters, detox waters, wine waters, flower/Floral Waters, Spice/Herbal Waters, Weight Management/Keto Waters, collagen/Beauty Water and Rain Water segments? How large are they expected to be by 2023?

This U.S. Value Added Water report features

The report assesses the historical and current state of the market and provides a look forward at category expectations through 2023. Category performance is analyzed through discussion of trends as well as a look at volume, retail dollar, wholesale dollar and per capita consumption figures. The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth.

This comprehensive industry report includes analysis of distribution channels, packaging, advertising expenditures and demographics - as well as category projections. Through in-depth analysis backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this market research get a thorough understanding of all facets of the market including:

  • An overview and current statistics of the overall bottled water, as well as value-added water markets.
  • A drill-down into the various sub-segments of the market, with statistical data on volume, per capita consumption and wholesale dollars by sub-segment for regular enhanced water, low-calorie enhanced water, flavored water, alkaline water and essence water.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Coca-Cola Company, PepsiCo, Harvest Hill Company, Nestlé Waters North America (NWNA), Alkaline Water Company, Keurig Dr Pepper (Bai and Core), Herbal Water Inc., Hint Inc., Karma Culture, Essentia Water and Talking Rain.
  • Data detailing volume of the value-added water market and its sub-segments by various on and off-premise distribution channels including foodservice. The sub-segments detailed by channel include flavored waters, enhanced waters, essence water and alkaline water.
  • An analysis of volume by container type, including plastic and pouches, also broken down by value-added sub-segments.
  • Discussion of the fledgling niche water beverage segment, including winners and losers to 2023 and a profile of four promising niche water beverage brands. Niche segments quantified and forecasted include: — plant water, protein waters, detox waters, wine waters, flower/floral waters, spice/herbal waters, weight management/keto waters, and rain waters.
  • Advertising expenditures of the leading brands and a look at category spending by 18 media types (including Internet).
  • Consumer demographic profiles comparing consumers of key segments.
  • Five-year projections for the market and its sub-segments through 2023.

1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg 1

EXHIBITS

  • 1.1 U.S. Bottled Water Market Gallonage by Segment 2013 – 2023 pg 4
  • 1.2 U.S. Bottled Water Market Share of Gallonage by Segment 2013 – 2023 pg 5
  • 1.3 U.S. Bottled Water Market Change in Gallonage by Segment 2014 – 2023 pg 6

2. THE VALUE-ADDED WATER MARKET

The Value-Added Water Market Segments pg 7

  • Overview pg 7
  • Enhanced Water pg 12
  • Flavored Water pg 15
  • Essence Water pg 19
  • Alkaline Water pg 20

The Niche Water Beverage Segment pg 21

EXHIBITS

  • 2.4 Value-Added Water Market Dollars, Volume and Price Per Gallon 2000 – 2023 pg 22
  • 2.5 Value-Added Water Market Per Capita Consumption 2000 – 2023 pg 23
  • 2.6 Value-Added Water Market Retail Dollars and Growth 2000 – 2023 pg 24
  • 2.7 Value-Added Water Market Quarterly Volume Shares 2007 – 2018 pg 25
  • 2.8 U.S. Q1 2019 Estimated Volume, Share and Growth Value-Added Water by Segment pg 26
  • 2.9 U.S. Q2 2019 Estimated Volume, Share and Growth Value-Added Water by Segment pg 27
  • 2.10 U.S. 1H 2019 Estimated Volume, Share and Growth Value-Added Water by Segment pg 28
  • 2.11 Value-Added Water Market Volume by Category 2013 – 2023 pg 29
  • 2.12 Value-Added Water Market Share of Volume by Category 2013 – 2023 pg 30
  • 2.13 Value-Added Water Market Change in Volume by Category 2014 – 2023 pg 31
  • 2.14 Enhanced Water Market Dollars, Volume and Price Per Gallon 2000 – 2023 pg 32
  • 2.15 Flavored Water Market Dollars, Volume and Price Per Gallon 2000 – 2023 pg 33
  • 2.16 Essence Water Market Dollars, Volume and Price Per Gallon 2006 – 2023 pg 34
  • 2.17 Alkaline Water Market Dollars, Volume and Price Per Gallon 2014 – 2023 pg 35
  • 2.18 Niche Water Beverage Segment Wholesale Dollars, Share and Growth 2018 – 2023 pg 36

3. VALUE-ADDED WATER DISTRIBUTION CHANNELS

Value-Added Water Distribution Channels pg 37

  • Overview pg 37
  • Enhanced Water pg 39
  • Flavored Water pg 41
  • Essence Water pg 43
  • Alkaline Water pg 44

EXHIBITS

  • 3.19 Value-Added Water Market Volume by Distribution Channel 2013 – 2023 pg 46
  • 3.20 Value-Added Water Market Share of Volume by Distribution Channel 2013 – 2023 pg 47
  • 3.21 Value-Added Water Market Change in Volume by Distribution Channel 2014 – 2023 pg 48
  • 3.22 Enhanced Water Market Volume by Distribution Channel 2013 – 2023 pg 49
  • 3.23 Enhanced Water Market Share of Volume by Distribution Channel 2013 – 2023 pg 50
  • 3.24 Enhanced Water Market Change in Volume by Distribution Channel 2014 – 2023 pg 51
  • 3.25 Flavored Water Market Volume by Distribution Channel 2013 – 2023 pg 52
  • 3.26 Flavored Water Market Share of Volume by Distribution Channel 2013 – 2023 pg 53
  • 3.27 Flavored Water Market Change in Volume by Distribution Channel 2014 – 2023 pg 54
  • 3.28 Essence Water Market Volume by Distribution Channel 2013 – 2023 pg 55
  • 3.29 Essence Water Market Share of Volume by Distribution Channel 2013 – 2023 pg 56
  • 3.30 Essence Water Market Change in Volume by Distribution Channel 2014 – 2023 pg 57
  • 3.31 Alkaline Water Market Volume by Distribution Channel 2014 – 2023 pg 58
  • 3.32 Alkaline Water Market Share of Volume by Distribution Channel 2014 – 2023 pg 59
  • 3.33 Alkaline Water Market Change in Volume by Distribution Channel 2015 – 2023 pg 60

4. VALUE-ADDED WATER PACKAGING

Packaging Types pg 61

EXHIBITS

  • 4.34 Value-Added Water Market Volume by Container Material 2013 – 2023 pg 63
  • 4.35 Value-Added Water Market Share by Container Material 2013 – 2023 pg 64
  • 4.36 Value-Added Water Market Change by Container Material 2014 – 2023 pg 65

5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS

Leading Value-Added Water Brands pg 66

  • Enhanced Water pg 66
  • Flavored Water pg 68
  • Alkaline Water pg 69

Coca-Cola Company

  • Glacéau pg 70

PepsiCo

  • Propel pg 79
  • SoBeWater pg 83
  • Aquafina FlavorSplash pg 86

Harvest Hill Company

  • Fruit2O pg 89

Nestlé Waters North America

  • Nestlé Splash pg 91

Herbal Water, Inc.

  • Ayala's Herbal Water pg 92

Alkaline Water Company

  • Alkaline88/Aquahydrate pg 93

Hint, Inc.

  • Hint Water pg 96

Keurig Dr Pepper

  • Bai pg 99
  • Core Water pg 103

Karma Culture LLC

  • Karma Wellness Water pg 107

Essentia Water, LLC

  • Essentia pg 109

Other Value-Added Water Brands pg 111

EXHIBITS

  • 5.37 Enhanced Water Market Estimated Wholesale Dollars by Brand 2013 – 2018 pg 113
  • 5.38 Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2013 – 2018 pg 114
  • 5.39 Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2014 – 2018 pg 115
  • 5.40 Enhanced Water Market Estimated Volume by Brand 2013 – 2018 pg 116
  • 5.41 Enhanced Water Market Share of Estimated Volume by Brand 2013 – 2018 pg 117
  • 5.42 Enhanced Water Market Change in Estimated Volume by Brand 2014 – 2018 pg 118
  • 5.43 Flavored Water Market Estimated Wholesale Dollars by Brand 2013 – 2018 pg 119
  • 5.44 Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2013 – 2018 pg 120
  • 5.45 Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2014 – 2018 pg 121
  • 5.46 Flavored Water Market Estimated Volume by Brand 2013 – 2018 pg 122
  • 5.47 Flavored Water Market Share of Estimated Volume by Brand 2013 – 2018 pg 123
  • 5.48 Flavored Water Market Change in Estimated Volume by Brand 2014 – 2018 pg 124
  • 5.49 Alkaline Water Market Estimated Wholesale Dollars by Brand 2014 – 2018 pg 125
  • 5.50 Alkaline Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2018 pg 126
  • 5.51 Alkaline Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2018 pg 127
  • 5.52 Alkaline Water Market Estimated Volume by Brand 2014 – 2018 pg 128
  • 5.53 Alkaline Water Market Share of Estimated Volume by Brand 2014 – 2018 pg 129
  • 5.54 Alkaline Water Market Change in Estimated Volume by Brand 2015 – 2018 pg 130

6. THE NICHE WATER BEVERAGE MARKET

Niche Water Beverages pg 131

  • Overview pg 131

Niche Water Beverage Brands pg 134

  • Protein2O pg 134
  • Trimino Protein Infused Water pg 136
  • Treo Birch Water pg 137
  • Balance Water pg 138

EXHIBITS

  • 6.55 Niche Water Beverage Market Estimated Wholesale Dollars by Category 2018 – 2023 pg 140

7. VALUE-ADDED WATER ADVERTISING EXPENDITURES

Value-Added Water Advertising Expenditures pg 142

  • Expenditures by Brand pg 142
  • Expenditures by Media pg 143

EXHIBITS

  • 7.57 Leading Value-Added Water Brands Advertising Expenditures 2013 – 2018 pg 146
  • 7.58 Leading Value-Added Water Brands Share of Advertising Expenditures 2013 – 2018 pg 147
  • 7.59 Leading Value-Added Water Brands Change in Advertising Expenditures 2014 – 2018 pg 148
  • 7.60 Estimated Advertising Expenditures for Value-Added Water Brands by Media 2013 – 2018 pg 149
  • 7.61 Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2013 – 2018 pg 150
  • 7.62 Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2014 – 2018 pg 151

8. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER

The Value-Added Water Consumer pg 152

  • Enhanced Water pg 152
  • Flavored Water pg 156
  • Comparative Demographics of Enhanced Water Brands pg 160

EXHIBITS

  • 8.63 Demographics of the Enhanced Water Consumer 2018 pg 164
  • 8.64 Demographics of the Flavored Water Consumer 2018 pg 166
  • 8.65 Demographics of the Glacéau Vitaminwater Consumer 2018 pg 168
  • 8.66 Demographics of the Glacéau Smartwater Consumer 2018 pg 170

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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