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This U.S. value-added water industry research report assesses the current state and future expectations for this rapidly evolving market characterized by revolutionary innovation and new market entries with increasingly varied ingredients and functional benefits. It provides an overview of the sub-segments including regular and low-calorie enhanced waters, flavored water, alkaline water and essence water, examining growth, share, distribution channels and more. Principal competitors are identified along with small, growing companies and their brands. It includes analysis of leading brands' advertising expenditures, market drivers that will propel growth and five year market projections. It discusses niche water beverage segments that are not included in value-added water market totals, but are considered separately in a dedicated chapter. These emerging and increasingly fragmented functional benefit or ingredient-based beverage segments are quantified and discussed and their growth prospects through 2024 are forecasted. The market forces driving innovation and blurring the lines between beverage segments as interest in premium quasi-water beverages continues is also discussed and analyzed. Discussion of the impact of Coronavirus pandemic.

  • 2020 Edition - Published November 2020.
  • Data through 2019 and market projections through 2024.
  • 150+ pages with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF, Word and Excel formats report, 3-user access.
The Water Beverage Revolution: Enhanced and Functional Waters in the U.S.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

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The answers you need

The Water Beverage Revolution report provides in-depth data and market analysis, shedding light on various aspects of the market through BMC's reliable data and discussions of what the numbers really mean. Questions answered in this market report include:

  • What are the leading brands, and how did they perform in 2019?
  • What product types comprise the category? What percentage of market share does each sub-segment hold? What segments comprise the newly-added niche water beverage category?
  • What trends and developments drive the U.S. market for enhanced and other value added waters? How big are the niche water beverage segments in 2020?
  • How big is the U.S. value-added bottled water market, as measured in wholesale dollars and gallons?
  • What is the likely market size for flavored, enhanced, alkaline and other value-added waters over the next five years? What is the likely size of the niche water beverage segment in 2024?
  • There is much excitement about innovative niche segments based on function or premium ingredients. How big are the plant water, protein waters, detox waters, wine waters, flower/floral waters, spice/herbal waters, weight-management/keto Waters, collagen/beauty water and rain water segments? How large are they expected to be by 2024?

This U.S. Value Added Water report features

The report assesses the historical and current state of the market and provides a look forward at category expectations through 2024. Category performance is analyzed through discussion of trends as well as a look at volume, retail dollar, wholesale dollar and per capita consumption figures. The report provides an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth.

This comprehensive industry report includes analysis of distribution channels, packaging, advertising expenditures and demographics - as well as category projections. Through in-depth analysis backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this market research get a thorough understanding of all facets of the market including:

  • An overview and current statistics of the overall bottled water, as well as value-added water markets.
  • A drill-down into the various sub-segments of the market, with statistical data on volume, per capita consumption and wholesale dollars by sub-segment for regular enhanced water, low-calorie enhanced water, flavored water, alkaline water and essence water.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Coca-Cola Company, PepsiCo, Nestlé Waters North America (NWNA), Alkaline Water Company, Keurig Dr Pepper (Bai and Core), Aquahydrate, Hint Inc., HyEdge, Inc., Oxigen Beverages, Essentia Water and Talking Rain.
  • Data detailing volume of the value-added water market and its sub-segments by various on and off-premise distribution channels including foodservice. The sub-segments detailed by channel include flavored waters, enhanced waters, essence water and alkaline water.
  • An analysis of volume by container type, including plastic and pouches, also broken down by value-added sub-segments.
  • Discussion of the fledgling niche water beverage segment, including winners and losers to 2024 and a profile of four promising niche water beverage brands. Niche segments quantified and forecasted include: — plant water, protein waters, detox waters, wine waters, flower/floral waters, spice/herbal waters, weight management/keto waters, and rain waters.
  • Advertising expenditures of the leading brands and a look at category spending by 18 media types (including Internet).
  • Consumer demographic profiles comparing consumers of key segments.
  • Five-year projections for the market and its sub-segments through 2024.

1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg 1

EXHIBITS

  • 1.1 U.S. Bottled Water Market Gallonage by Segment 2014 – 2024 pg 5
  • 1.2 U.S. Bottled Water Market Share of Gallonage by Segment 2014 – 2024 pg 6
  • 1.3 U.S. Bottled Water Market Change in Gallonage by Segment 2015 – 2024 pg 7

2. THE VALUE-ADDED WATER MARKET

The Value-Added Water Market Segments pg 8

  • Overview pg 8
  • Enhanced Water pg 14
  • Flavored Water pg 17
  • Essence Water pg 20
  • Alkaline Water pg 22
  • Impact of Covid-19 pg 23

The Niche Water Beverage Segment pg 25

EXHIBITS

  • 2.4 Value-Added Water Market Dollars, Volume and Price Per Gallon 2000 – 2024 pg 26
  • 2.5 Value-Added Water Market Per Capita Consumption 2000 – 2024 pg 27
  • 2.6 Value-Added Water Market Retail Dollars and Growth 2000 – 2024 pg 28
  • 2.7 Value-Added Water Market Quarterly Volume Shares 2007 – 2019 pg 29
  • 2.8 U.S. Q1 2020 Estimated Volume, Share and Growth Value-Added Water by Segment pg 30
  • 2.9 U.S. Q2 2020 Estimated Volume, Share and Growth Value-Added Water by Segment pg 31
  • 2.10 U.S. 1H 2020 Estimated Volume, Share and Growth Value-Added Water by Segment pg 32
  • 2.11 Value-Added Water Market Volume by Category 2014 – 2024 pg 33
  • 2.12 Value-Added Water Market Share of Volume by Category 2014 – 2024 pg 34
  • 2.13 Value-Added Water Market Change in Volume by Category 2015 – 2024 pg 35
  • 2.14 Enhanced Water Market Dollars, Volume and Price Per Gallon 2000 – 2024 pg 36
  • 2.15 Flavored Water Market Dollars, Volume and Price Per Gallon 2000 – 2024 pg 37
  • 2.16 Essence Water Market Dollars, Volume and Price Per Gallon 2006 – 2024 pg 38
  • 2.17 Alkaline Water Market Dollars, Volume and Price Per Gallon 2014 – 2024 pg 39
  • 2.18 Value-Added Water Market Volume Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 40
  • 2.19 Value-Added Water Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 41
  • 2.20 Value-Added Water Market Retail Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 42
  • 2.21 Value-Added and Niche Water Beverage Market Wholesale Dollars, Share and Growth 2019 – 2024 pg 43

3. VALUE-ADDED WATER DISTRIBUTION CHANNELS

Value-Added Water Distribution Channels pg 44

  • Overview pg 44
  • Enhanced Water pg 47
  • Flavored Water pg 49
  • Essence Water pg 52
  • Alkaline Water pg 54

EXHIBITS

  • 3.22 Value-Added Water Market Volume by Distribution Channel 2014 – 2024 pg 58
  • 3.23 Value-Added Water Market Share of Volume by Distribution Channel 2014 – 2024 pg 59
  • 3.24 Value-Added Water Market Change in Volume by Distribution Channel 2015 – 2024 pg 60
  • 3.25 Enhanced Water Market Volume by Distribution Channel 2014 – 2024 pg 61
  • 3.26 Enhanced Water Market Share of Volume by Distribution Channel 2014 – 2024 pg 62
  • 3.27 Enhanced Water Market Change in Volume by Distribution Channel 2015 – 2024 pg 63
  • 3.28 Flavored Water Market Volume by Distribution Channel 2014 – 2024 pg 64
  • 3.29 Flavored Water Market Share of Volume by Distribution Channel 2014 – 2024 pg 65
  • 3.30 Flavored Water Market Change in Volume by Distribution Channel 2015 – 2024 pg 66
  • 3.31 Essence Water Market Volume by Distribution Channel 2014 – 2024 pg 67
  • 3.32 Essence Water Market Share of Volume by Distribution Channel 2014 – 2024 pg 68
  • 3.33 Essence Water Market Change in Volume by Distribution Channel 2015 – 2024 pg 69
  • 3.34 Alkaline Water Market Volume by Distribution Channel 2014 – 2024 pg 70
  • 3.35 Alkaline Water Market Share of Volume by Distribution Channel 2014 – 2024 pg 71
  • 3.36 Alkaline Water Market Change in Volume by Distribution Channel 2015 – 2024 pg 72

4. VALUE-ADDED WATER PACKAGING

Packaging Types pg 73

EXHIBITS

  • 4.37 Value-Added Water Market Volume by Container Material 2014 – 2024 pg 75
  • 4.38 Value-Added Water Market Share by Container Material 2014 – 2024 pg 76
  • 4.39 Value-Added Water Market Change by Container Material 2015 – 2024 pg 77

5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS

Leading Value-Added Water Brands pg 78

  • Enhanced Water pg 78
  • Flavored Water pg 80
  • Alkaline Water pg 81

Coca-Cola Company

  • Glacéau pg 82

PepsiCo

  • Propel pg 91
  • LIFEWTR pg 96
  • SoBeWater pg 97

Essentia Water, LLC

  • Essentia pg 99

Alkaline Water Company

  • Alkaline88 pg 101

Nestlé Waters North America

Nestlé Splash pg 103

Aquahydrate

  • Aquahydrate pg 104

Hint, Inc.

  • Hint Water pg 106

Keurig Dr Pepper

  • Bai pg 108
  • Core Water pg 112

HyEdge, Inc.

  • HFactor pg 116

Oxigen Beverages

  • OxiGen pg 117

Other Value-Added Water Brands pg 118

EXHIBITS

  • 5.40 Enhanced Water Market Estimated Wholesale Dollars by Brand 2014 – 2019 pg 120
  • 5.41 Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2019 pg 121
  • 5.42 Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2019 pg 122
  • 5.43 Enhanced Water Market Estimated Volume by Brand 2014 – 2019 pg 123
  • 5.44 Enhanced Water Market Share of Estimated Volume by Brand 2014 – 2019 pg 124
  • 5.45 Enhanced Water Market Change in Estimated Volume by Brand 2015 – 2019 pg 125
  • 5.46 Flavored Water Market Estimated Wholesale Dollars by Brand 2014 – 2019 pg 126
  • 5.47 Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2019 pg 127
  • 5.48 Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2019 pg 128
  • 5.49 Flavored Water Market Estimated Volume by Brand 2014 – 2019 pg 129
  • 5.50 Flavored Water Market Share of Estimated Volume by Brand 2014 – 2019 pg 130
  • 5.51 Flavored Water Market Change in Estimated Volume by Brand 2015 – 2019 pg 131
  • 5.52 Alkaline Water Market Estimated Wholesale Dollars by Brand 2014 – 2019 pg 132
  • 5.53 Alkaline Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2019 pg 133
  • 5.54 Alkaline Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2019 pg 134
  • 5.55 Alkaline Water Market Estimated Volume by Brand 2014 – 2019 pg 135
  • 5.56 Alkaline Water Market Share of Estimated Volume by Brand 2014 – 2019 pg 136
  • 5.57 Alkaline Water Market Change in Estimated Volume by Brand 2015 – 2019 pg 137

6. THE NICHE WATER BEVERAGE MARKET

Niche Water Beverages pg 138

  • Overview pg 138

Niche Water Beverage Brands pg 141

  • Protein2O pg 141
  • Trimino Protein Infused Water pg 142
  • Treo Fruit & Birch Water pg 144
  • True Nopal Cactus Water pg 145

EXHIBITS

  • 6.58 Niche Water Beverage Market Estimated Wholesale Dollars by Category 2018 – 2024 pg 147
  • 6.59 Niche Water Beverage Market Share of Estimated Wholesale Dollars by Category 018 – 2024 pg 148
  • 6.60 Niche Water Beverage Market Change in Estimated Wholesale Dollars by Category 2019 – 2024 pg 149
  • 6.61 Niche Water Beverage Market Estimated Volume by Category 2018 – 2024 pg 150
  • 6.62 Niche Water Beverage Market Share of Estimated Volume by Category 2018 – 2024 pg 151
  • 6.63 Niche Water Beverage Market Change in Estimated Volume by Category 2019 – 2024 pg 152

7. VALUE-ADDED WATER ADVERTISING EXPENDITURES

Value-Added Water Advertising Expenditures pg 153

  • Expenditures by Brand pg 153
  • Expenditures by Media pg 154

EXHIBITS

  • 7.64 Leading Value-Added Water Brands Advertising Expenditures 2014 – 2019 pg 156
  • 7.65 Leading Value-Added Water Brands Share of Advertising Expenditures 2014 – 2019 pg 157
  • 7.66 Leading Value-Added Water Brands Change in Advertising Expenditures 2015 – 2019 pg 158
  • 7.67 Estimated Advertising Expenditures for Value-Added Water Brands by Media 2014 – 2019 pg 159
  • 7.68 Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2014 – 2019 pg 160
  • 7.69 Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2015 – 2019 pg 161

8. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER

The Value-Added Water Consumer pg 162

  • Enhanced Water pg 162
  • Flavored Water pg 166
  • Comparative Demographics of Enhanced Water Brands pg 170

EXHIBITS

  • 8.70 Demographics of the Enhanced Water Consumer 2019 pg 174
  • 8.71 Demographics of the Flavored Water Consumer 2019 pg 176
  • 8.72 Demographics of the Glacéau Vitaminwater Consumer 2019 pg 178
  • 8.73 Demographics of the Glacéau Smartwater Consumer 2019 pg 180

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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