Hard Seltzer in the U.S.

2024

Price:	$ 1995.00

Beyond the hard seltzer hype. This report describes and measures the hard seltzer sub-segment of the flavored malt beverage market and also provides added perspective of its role in the context of the larger adult alternative beverage market. It includes data on the numerous brands comprising this key component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category.

2024 Edition - Published February 2025.
Data through 2023 and market projections through 2028.
35+ pages with extensive text analysis, graphs and charts.
Immediate download, PDF and Word formats, 3-user access.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

What is the leading hard seltzer brand in the United States?
Which brands are growing the fastest?
How much hard seltzer was consumed on a per-person basis?
How is the segment likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

An overview of the relatively new category and a discussion of the latest trends and developments.
Volume, growth and market share data for the major brands.
Analysis of the various brewers and their approaches to the beverage type.
Per capita consumption figures.
Volume projections through 2028.
Brands covered include: White Claw, Truly, BON V!V, Bud Light Seltzer, Corona, Pabst Blue Ribbon Stronger, Vizzy, Michelob Ultra Organic Seltzer, Mike’s Hard Seltzer and many more.

THE HARD SELTZER MARKET

Hard Seltzer pg 1

Overview & Issues pg 1
Hard Seltzer and Alternative Adult Beverages pg 2
Volume pg 10
Per Capita Consumption pg 12

Hard Seltzer Brands pg 13

Overview & Issues pg 13
Volume pg 14
AriZona Sun Rise Hard Seltzer pg 15
BON V!V pg 16
Bud Light Seltzer pg 17
Cacti Agave Spiked Seltzer pg 19
Clear Coast Fresh Hard Seltzer pg 20
Corona pg 21
Dos Equis Ranch Water pg 22
Henry's Hard Sparkling Water pg 23
Michelob Ultra Organic Seltzer pg 24
Natural Light Seltzer pg 25
Nauti Seltzer Premium Hard Seltzer pg 26
Pabst Blue Ribbon Stronger Seltzer pg 27
Smirnoff Spiked Sparkling Seltzer pg 28
Social Club Seltzer pg 29
Sparkling ICE Spiked pg 30
Svedka Spiked Premium Seltzer pg 31
Topo Chico pg 32
Truly Hard Seltzer pg 33
Vizzy pg 35
White Claw Hard Seltzer pg 36
Wild Basin Hard Seltzer pg 38

Hard Seltzer Projections pg 39

Overview & Issues pg 39
Volume pg 40

EXHIBITS

1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2024 pg 42
2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2024 pg 43
3 U.S. Hard Seltzer Market Volume by Brand 2018 – 2023 pg 44
4 U.S. Hard Seltzer Market Share of Volume by Brand 2018 – 2023 pg 45
5 U.S. Hard Seltzer Market Change in Volume by Brand 2019 – 2023 pg 46
6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2023 – 2028 pg 47
7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2023 – 2028 pg 48
8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2023 – 2028 pg 49