Hard Seltzer in the U.S.

2021

Price:	$ 1995.00

This report describes and measures the burgeoning hard seltzer sub-segment of the flavored malt beverage market. It includes data on the numerous brands comprising this fast-growing component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.

2021 Edition - Published September 2021.
Data through 2020 and market projections through 2025.
35+ pages with extensive text analysis, graphs and charts.
Immediate download, PDF and Word formats, 3-user access.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

What is the leading hard seltzer brand in the United States?
Which brands are growing the fastest?
How much hard seltzer was consumed on a per-person basis?
How is the category likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

An overview of the relatively new category and a discussion of the latest trends and developments.
Volume, growth and market share data for the major brands.
Analysis of the various brewers and their approaches to the new beverage type.
Per capita consumption figures.
Volume projections through 2025.
Brands covered include: White Claw, Truly, BON V!V, Bud Light Seltzer, Corona, Pabst Blue Ribbon Stronger, Vizzy and Michelob Ultra Organic Seltzer.

Hard Seltzer pg 1

Overview & Issues pg 1
Special Note on Coronavirus pg 2
Hard Seltzer and Alternative Adult Beverages pg 4
Volume pg 12
Per Capita Consumption pg 13

Hard Seltzer Brands pg 14

Overview & Issues pg 14
Volume pg 15
AriZona Sun Rise Hard Seltzer pg 16
BON V!V pg 17
Bud Light Seltzer pg 18
Cacti Agave Spiked Seltzer pg 20
Clear Coast Fresh Hard Seltzer pg 21
Corona pg 22
Henry's Hard Sparkling Water pg 23
Michelob Ultra Organic Seltzer pg 24
Natural Light Seltzer pg 25
Nauti Seltzer Premium Hard Seltzer pg 26
Pabst Blue Ribbon Stronger Seltzer pg 27
Smirnoff Spiked Sparkling Seltzer pg 28
Social Club Seltzer pg 29
Sparkling ICE Spiked pg 30
Svedka Spiked Premium Seltzer pg 31
Topo Chico pg 32
Truly Hard Seltzer pg 33
Vizzy pg 35
White Claw Hard Seltzer pg 36

Hard Seltzer Projections pg 38

Overview & Issues pg 38
Volume pg 39

EXHIBITS

1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2021 pg 41
2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2021 pg 42
3 U.S. Hard Seltzer Market Volume by Brand 2015 – 2020 pg 43
4 U.S. Hard Seltzer Market Share of Volume by Brand 2015 – 2020 pg 44
5 U.S. Hard Seltzer Market Change in Volume by Brand 2016 – 2020 pg 45
6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2020 – 2025 pg 46
7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2020 – 2025 pg 47
8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2020 – 2025 pg 48