Hard Seltzer in the U.S. - NEW!

2020

Price:	$ 1995.00

This report describes and measures the burgeoning hard seltzer sub-segment of the flavored malt beverage market. It includes data on the numerous brands comprising this fast-growing component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.

2020 Edition - Published December 2020.
Data through 2019 and market projections through 2024.
35+ pages with extensive text analysis, graphs and charts.
Immediate download, PDF and Word formats, 3-user access.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

What is the leading hard seltzer brand in the United States?
Which brands are growing the fastest?
How much hard seltzer was consumed on a per-person basis?
How is the category likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

An overview of the relatively new category and a discussion of the latest trends and developments.
Volume, growth and market share data for the major brands.
Analysis of the various brewers and their approaches to the new beverage type.
Per capita consumption figures.
Volume projections through 2024.
Brands covered include: White Claw, Truly, Bon & Viv, Bud Light Seltzer, Corona, Vizzy and Smirnoff Spiked.

Hard Seltzer pg 1

Overview & Issues pg 1
Special Note on Coronavirus pg 2
Hard Seltzer and Alternative Adult Beverages pg 4
Volume pg 11
Per Capita Consumption pg 12

Hard Seltzer Brands pg 13

Overview & Issues pg 13
Volume pg 15
Bon & Viv Spiked Seltzer pg 16
Bud Light Seltzer pg 17
Clear Coast Fresh Hard Seltzer pg 18
Corona pg 19
Henry’s Hard Sparkling Water pg 21
Michelob Ultra Organic Seltzer pg 22
Natural Light Seltzer pg 23
Nauti Seltzer Premium Hard Seltzer pg 24
Pabst Blue Ribbon Stronger Seltzer pg 25
Smirnoff Spiked Sparking Seltzer pg 26
Social Club Seltzer pg 27
Sparkling ICE Spiked pg 28
Svedka Spiked Premium Seltzer pg 29
Truly Hard Seltzer pg 29
Vizzy pg 31
White Claw Hard Seltzer pg 32

Hard Seltzer Projections pg 35

Overview & Issues pg 35
Volume pg 36

EXHIBITS

1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2020 pg 38
2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2020 pg 39
3 U.S. Hard Seltzer Market Volume by Brand 2015 – 2019 pg 40
4 U.S. Hard Seltzer Market Share of Volume by Brand 2015 – 2019 pg 41
5 U.S. Hard Seltzer Market Change in Volume by Brand 2016 – 2019 pg 42
6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2019 – 2024 pg 43
7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2019 – 2024 pg 44
8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2019 – 2024 pg 45