This report describes and measures the burgeoning hard seltzer sub-segment of the flavored malt beverage market. It includes data on the numerous brands comprising this fast-growing component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.
- 2020 Edition - Published December 2020.
- Data through 2019 and market projections through 2024.
- 35+ pages with extensive text analysis, graphs and charts.
- Immediate download, PDF and Word formats, 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
Hard Seltzer pg 1
- Overview & Issues pg 1
- Special Note on Coronavirus pg 2
- Hard Seltzer and Alternative Adult Beverages pg 4
- Volume pg 11
- Per Capita Consumption pg 12
Hard Seltzer Brands pg 13
- Overview & Issues pg 13
- Volume pg 15
- Bon & Viv Spiked Seltzer pg 16
- Bud Light Seltzer pg 17
- Clear Coast Fresh Hard Seltzer pg 18
- Corona pg 19
- Henry’s Hard Sparkling Water pg 21
- Michelob Ultra Organic Seltzer pg 22
- Natural Light Seltzer pg 23
- Nauti Seltzer Premium Hard Seltzer pg 24
- Pabst Blue Ribbon Stronger Seltzer pg 25
- Smirnoff Spiked Sparking Seltzer pg 26
- Social Club Seltzer pg 27
- Sparkling ICE Spiked pg 28
- Svedka Spiked Premium Seltzer pg 29
- Truly Hard Seltzer pg 29
- Vizzy pg 31
- White Claw Hard Seltzer pg 32
Hard Seltzer Projections pg 33
- Overview & Issues pg 33
- Volume pg 34
- 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2020 pg 36
- 2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2020 pg 37
- 3 U.S. Hard Seltzer Market Volume by Brand 2015 – 2019 pg 38
- 4 U.S. Hard Seltzer Market Share of Volume by Brand 2015 – 2019 pg 39
- 5 U.S. Hard Seltzer Market Change in Volume by Brand 2016 – 2019 pg 40
- 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2019 – 2024 pg 41
- 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2019 – 2024 pg 42
- 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2019 – 2024 pg 43