This report describes and measures the burgeoning hard seltzer sub-segment of the flavored malt beverage market. It includes data on the numerous brands comprising this fast-growing component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.
- 2021 Edition - Published September 2021.
- Data through 2020 and market projections through 2025.
- 35+ pages with extensive text analysis, graphs and charts.
- Immediate download, PDF and Word formats, 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
Hard Seltzer pg 1
- Overview & Issues pg 1
- Special Note on Coronavirus pg 2
- Hard Seltzer and Alternative Adult Beverages pg 4
- Volume pg 12
- Per Capita Consumption pg 13
Hard Seltzer Brands pg 14
- Overview & Issues pg 14
- Volume pg 15
- AriZona Sun Rise Hard Seltzer pg 16
- BON V!V pg 17
- Bud Light Seltzer pg 18
- Cacti Agave Spiked Seltzer pg 20
- Clear Coast Fresh Hard Seltzer pg 21
- Corona pg 22
- Henry's Hard Sparkling Water pg 23
- Michelob Ultra Organic Seltzer pg 24
- Natural Light Seltzer pg 25
- Nauti Seltzer Premium Hard Seltzer pg 26
- Pabst Blue Ribbon Stronger Seltzer pg 27
- Smirnoff Spiked Sparkling Seltzer pg 28
- Social Club Seltzer pg 29
- Sparkling ICE Spiked pg 30
- Svedka Spiked Premium Seltzer pg 31
- Topo Chico pg 32
- Truly Hard Seltzer pg 33
- Vizzy pg 35
- White Claw Hard Seltzer pg 36
Hard Seltzer Projections pg 38
- Overview & Issues pg 38
- Volume pg 39
- 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2021 pg 41
- 2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2021 pg 42
- 3 U.S. Hard Seltzer Market Volume by Brand 2015 – 2020 pg 43
- 4 U.S. Hard Seltzer Market Share of Volume by Brand 2015 – 2020 pg 44
- 5 U.S. Hard Seltzer Market Change in Volume by Brand 2016 – 2020 pg 45
- 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2020 – 2025 pg 46
- 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2020 – 2025 pg 47
- 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2020 – 2025 pg 48