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This report describes and measures the burgeoning hard seltzer sub-segment of the flavored malt beverage market. It includes data on the numerous brands comprising this fast-growing component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.

  • 2021 Edition - Published September 2021.
  • Data through 2020 and market projections through 2025.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Hard Seltzer in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

  • What is the leading hard seltzer brand in the United States?
  • Which brands are growing the fastest?
  • How much hard seltzer was consumed on a per-person basis?
  • How is the category likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

  • An overview of the relatively new category and a discussion of the latest trends and developments.
  • Volume, growth and market share data for the major brands.
  • Analysis of the various brewers and their approaches to the new beverage type.
  • Per capita consumption figures.
  • Volume projections through 2025.
  • Brands covered include: White Claw, Truly, BON V!V, Bud Light Seltzer, Corona, Pabst Blue Ribbon Stronger, Vizzy and Michelob Ultra Organic Seltzer.

Hard Seltzer pg 1

  • Overview & Issues pg 1
  • Special Note on Coronavirus pg 2
  • Hard Seltzer and Alternative Adult Beverages pg 4
  • Volume pg 12
  • Per Capita Consumption pg 13

Hard Seltzer Brands pg 14

  • Overview & Issues pg 14
  • Volume pg 15
  • AriZona Sun Rise Hard Seltzer pg 16
  • BON V!V pg 17
  • Bud Light Seltzer pg 18
  • Cacti Agave Spiked Seltzer pg 20
  • Clear Coast Fresh Hard Seltzer pg 21
  • Corona pg 22
  • Henry's Hard Sparkling Water pg 23
  • Michelob Ultra Organic Seltzer pg 24
  • Natural Light Seltzer pg 25
  • Nauti Seltzer Premium Hard Seltzer pg 26
  • Pabst Blue Ribbon Stronger Seltzer pg 27
  • Smirnoff Spiked Sparkling Seltzer pg 28
  • Social Club Seltzer pg 29
  • Sparkling ICE Spiked pg 30
  • Svedka Spiked Premium Seltzer pg 31
  • Topo Chico pg 32
  • Truly Hard Seltzer pg 33
  • Vizzy pg 35
  • White Claw Hard Seltzer pg 36

Hard Seltzer Projections pg 38

  • Overview & Issues pg 38
  • Volume pg 39

EXHIBITS

  • 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2021 pg 41
  • 2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2021 pg 42
  • 3 U.S. Hard Seltzer Market Volume by Brand 2015 – 2020 pg 43
  • 4 U.S. Hard Seltzer Market Share of Volume by Brand 2015 – 2020 pg 44
  • 5 U.S. Hard Seltzer Market Change in Volume by Brand 2016 – 2020 pg 45
  • 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2020 – 2025 pg 46
  • 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2020 – 2025 pg 47
  • 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2020 – 2025 pg 48

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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