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This report describes and measures the burgeoning hard seltzer sub-segment of the flavored malt beverage market. It includes data on the numerous brands comprising this fast-growing component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.

  • 2020 Edition - Published December 2020.
  • Data through 2019 and market projections through 2024.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Hard Seltzer in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

  • What is the leading hard seltzer brand in the United States?
  • Which brands are growing the fastest?
  • How much hard seltzer was consumed on a per-person basis?
  • How is the category likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

  • An overview of the relatively new category and a discussion of the latest trends and developments.
  • Volume, growth and market share data for the major brands.
  • Analysis of the various brewers and their approaches to the new beverage type.
  • Per capita consumption figures.
  • Volume projections through 2024.
  • Brands covered include: White Claw, Truly, Bon & Viv, Bud Light Seltzer, Corona, Vizzy and Smirnoff Spiked.

Hard Seltzer pg 1

  • Overview & Issues pg 1
  • Special Note on Coronavirus pg 2
  • Hard Seltzer and Alternative Adult Beverages pg 4
  • Volume pg 11
  • Per Capita Consumption pg 12

Hard Seltzer Brands pg 13

  • Overview & Issues pg 13
  • Volume pg 15
  • Bon & Viv Spiked Seltzer pg 16
  • Bud Light Seltzer pg 17
  • Clear Coast Fresh Hard Seltzer pg 18
  • Corona pg 19
  • Henry’s Hard Sparkling Water pg 21
  • Michelob Ultra Organic Seltzer pg 22
  • Natural Light Seltzer pg 23
  • Nauti Seltzer Premium Hard Seltzer pg 24
  • Pabst Blue Ribbon Stronger Seltzer pg 25
  • Smirnoff Spiked Sparking Seltzer pg 26
  • Social Club Seltzer pg 27
  • Sparkling ICE Spiked pg 28
  • Svedka Spiked Premium Seltzer pg 29
  • Truly Hard Seltzer pg 29
  • Vizzy pg 31
  • White Claw Hard Seltzer pg 32

Hard Seltzer Projections pg 33

  • Overview & Issues pg 33
  • Volume pg 34

EXHIBITS

  • 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2020 pg 36
  • 2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2020 pg 37
  • 3 U.S. Hard Seltzer Market Volume by Brand 2015 – 2019 pg 38
  • 4 U.S. Hard Seltzer Market Share of Volume by Brand 2015 – 2019 pg 39
  • 5 U.S. Hard Seltzer Market Change in Volume by Brand 2016 – 2019 pg 40
  • 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2019 – 2024 pg 41
  • 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2019 – 2024 pg 42
  • 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2019 – 2024 pg 43

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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