Hard Seltzer in the U.S.

2023

Price:	$ 1995.00

This report describes and measures the hard seltzer sub-segment of the flavored malt beverage market and also provides added perspective of its role in the context of the larger adult alternative beverage market. It includes data on the numerous brands comprising this key component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.

2023 Edition - Published February 2024.
Data through 2022 and market projections through 2027.
35+ pages with extensive text analysis, graphs and charts.
Immediate download, PDF and Word formats, 3-user access.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

What is the leading hard seltzer brand in the United States?
Which brands are growing the fastest?
How much hard seltzer was consumed on a per-person basis?
How is the segment likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

An overview of the relatively new category and a discussion of the latest trends and developments.
Volume, growth and market share data for the major brands.
Analysis of the various brewers and their approaches to the beverage type.
Per capita consumption figures.
Volume projections through 2027.
Brands covered include: White Claw, Truly, BON V!V, Bud Light Seltzer, Corona, Pabst Blue Ribbon Stronger, Vizzy, Michelob Ultra Organic Seltzer, Mike’s Hard Seltzer and many more.

THE HARD SELTZER MARKET

Hard Seltzer pg 1

Overview & Issues pg 1
Special Note on Coronavirus pg 2
Hard Seltzer and Alternative Adult Beverages pg 4
Volume pg 12
Per Capita Consumption pg 13

Hard Seltzer Brands pg 14

Overview & Issues pg 14
Volume pg 15
AriZona Sun Rise Hard Seltzer pg 16
BON V!V pg 17
Bud Light Seltzer pg 18
Cacti Agave Spiked Seltzer pg 20
Clear Coast Fresh Hard Seltzer pg 21
Corona pg 22
Dos Equis Ranch Water pg 23
Henry's Hard Sparkling Water pg 24
Michelob Ultra Organic Seltzer pg 25
Natural Light Seltzer pg 26
Nauti Seltzer Premium Hard Seltzer pg 27
Pabst Blue Ribbon Stronger Seltzer pg 28
Smirnoff Spiked Sparkling Seltzer pg 29
Social Club Seltzer pg 30
Sparkling ICE Spiked pg 31
Svedka Spiked Premium Seltzer pg 32
Topo Chico pg 33
Truly Hard Seltzer pg 34
Vizzy pg 36
White Claw Hard Seltzer pg 37
Wild Basin Hard Seltzer pg 39

Hard Seltzer Projections pg 40

Overview & Issues pg 40
Volume pg 41

EXHIBITS

1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2023 pg 43
2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2023 pg 44
3 U.S. Hard Seltzer Market Volume by Brand 2017 – 2022 pg 45
4 U.S. Hard Seltzer Market Share of Volume by Brand 2017 – 2022 pg 46
5 U.S. Hard Seltzer Market Change in Volume by Brand 2018 – 2022 pg 47
6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2022 – 2027 pg 48
7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2022 – 2027 pg 49
8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2022 – 2027 pg 50