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Will the decelerating probiotic beverage market return to double-digit gains again?

Beverage Marketing Corporation considers the possibilities in its new industry report entitled: Probiotic Beverages in the U.S. The question is a particularly important one as this report analyzes a beverage type that is relatively new and bridges the gap between food and beverages. Its success is one that has -- and will -- inspire continued innovation within the category as well as for other fledgling segments. Already, new entrants have stretched the boundaries of the category definition beyond its traditional yogurt beverage roots. Although probiotic beverages have become steady growers, entrepreneurs and market veterans alike can glean key insights on future innovation, market trends and consumer drivers. Potential impact of the coronavirus pandemic is also discussed.

  • 2020 Edition - Published April 2020.
  • Data through 2019 and market projections through 2024.
  • 20+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Probiotic Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This brief but insightful market report measures the commercial market for RTD probiotic beverages, providing volume, retail and wholesale dollar sales, covers top brands and discusses key issues in the probiotic beverage segment. BMC's exclusive five-year projections are also included. Questions answered include:

  • What are probiotics, prebiotics and symbiotics and how did they evolve in the U.S. from food to quasi-beverages?
  • Which are the leading brands? How large are they in terms of volume sold and wholesale dollar value?
  • How consolidated is the RTD probiotic beverage market? In other words, how difficult is it for a large strategic to capture a significant percentage of market share?
  • Why has the category been successful? How does it relate to the rest of the better-for-you beverage market?
  • How much is the RTD probiotic market expected to grow in the next five years? What are the growth drivers and headwinds going forward? What is the potential impact of the Covid-19 pandemic on this emerging sector?

This report features

This report examines an evolution of gut-health from yogurt to RTD drinks that utilize probiotics and prebiotics. The presentation of industry research begins with an overview of the RTD probiotic market. It then analyzes various brands and the companies behind them, taking note of innovations they have achieved and the marketing strategies behind them.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. RTD probiotic beverage marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the probiotic beverage market including:

  • Wholesale and retail dollar sales and volume of the RTD probiotic beverage market going back to 2012.
  • Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment.
  • Volume and value data (gallonage and wholesale dollar sales) for key brands including Lifeway Kefir, Suja Yakult, GoodBelly, Hellowater and others.
  • Analysis of the prospects of the RTD probiotic beverage market in the next five years, with Beverage Marketing's wholesale dollar and volume category projections to 2024.

Overview pg 1

  • Special Note on Coronavirus pg 3
  • Volume and Per Capita Consumption pg 4
  • Wholesale and Retail Dollar Sales pg 5

Leading Companies and Brands pg 7

  • Volume by Brand pg 7
  • Wholesale Dollar Sales by Brand pg 8
  • Lifeway pg 9
  • GoodBelly pg 10
  • Hellowater pg 12
  • Zen Basil pg 13
  • Obi Probiotic Soda pg 14
  • Olipop pg 14
  • Thirty-Two Degrees pg 15

The Projected Probiotic Beverage Market pg 16

EXHIBITS

  • 1 U.S. RTD Probiotic Beverage Market Estimated Volume and Growth 2012 – 2024 pg 18
  • 2 U.S. RTD Probiotic Beverage Market Per Capita Consumption 2012 – 2024 pg 19
  • 3 U.S. RTD Probiotic Beverage Market Estimated Wholesale Dollars, Price per Gallon and Growth 2012 – 2024 pg 20
  • 4 U.S. RTD Probiotic Beverage Market Estimated Retail Dollars, Price per Gallon and Growth 2012 – 2024 pg 21
  • 5 Leading Probiotic Beverage Brands Estimated Volume 2014 – 2019 pg 22
  • 6 Leading Probiotic Beverage Brands Share of Volume 2014 – 2019 pg 23
  • 7 Leading Probiotic Beverage Brands Change in Volume 2015 – 2019 pg 24
  • 8 Leading Probiotic Beverage Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 25
  • 9 Leading Probiotic Beverage Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 26
  • 10 Leading Probiotic Beverage Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 27

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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