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This report describes and measures the hard seltzer sub-segment of the flavored malt beverage market and also provides added perspective of its role in the context of the larger adult alternative beverage market. It includes data on the numerous brands comprising this key component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.

  • 2024 Edition - To be published September 2024.
  • Data through 2023 and market projections through 2028.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Hard Seltzer in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details


The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

  • What is the leading hard seltzer brand in the United States?
  • Which brands are growing the fastest?
  • How much hard seltzer was consumed on a per-person basis?
  • How is the segment likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

  • An overview of the relatively new category and a discussion of the latest trends and developments.
  • Volume, growth and market share data for the major brands.
  • Analysis of the various brewers and their approaches to the beverage type.
  • Per capita consumption figures.
  • Volume projections through 2028.
  • Brands covered include: White Claw, Truly, BON V!V, Bud Light Seltzer, Corona, Pabst Blue Ribbon Stronger, Vizzy, Michelob Ultra Organic Seltzer, Mike’s Hard Seltzer and many more.


The 2024 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.

The 2024 edition you receive will have updated analysis, data through 2023 and projections through 2028 where applicable.


Hard Seltzer pg 1

  • Overview & Issues pg 1
  • Special Note on Coronavirus pg 2
  • Hard Seltzer and Alternative Adult Beverages pg 4
  • Volume pg 12
  • Per Capita Consumption pg 13

Hard Seltzer Brands pg 14

  • Overview & Issues pg 14
  • Volume pg 15
  • AriZona Sun Rise Hard Seltzer pg 16
  • BON V!V pg 17
  • Bud Light Seltzer pg 18
  • Cacti Agave Spiked Seltzer pg 20
  • Clear Coast Fresh Hard Seltzer pg 21
  • Corona pg 22
  • Dos Equis Ranch Water pg 23
  • Henry's Hard Sparkling Water pg 24
  • Michelob Ultra Organic Seltzer pg 25
  • Natural Light Seltzer pg 26
  • Nauti Seltzer Premium Hard Seltzer pg 27
  • Pabst Blue Ribbon Stronger Seltzer pg 28
  • Smirnoff Spiked Sparkling Seltzer pg 29
  • Social Club Seltzer pg 30
  • Sparkling ICE Spiked pg 31
  • Svedka Spiked Premium Seltzer pg 32
  • Topo Chico pg 33
  • Truly Hard Seltzer pg 34
  • Vizzy pg 36
  • White Claw Hard Seltzer pg 37
  • Wild Basin Hard Seltzer pg 39

Hard Seltzer Projections pg 40

  • Overview & Issues pg 40
  • Volume pg 41


  • 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2023 pg 43
  • 2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2023 pg 44
  • 3 U.S. Hard Seltzer Market Volume by Brand 2017 – 2022 pg 45
  • 4 U.S. Hard Seltzer Market Share of Volume by Brand 2017 – 2022 pg 46
  • 5 U.S. Hard Seltzer Market Change in Volume by Brand 2018 – 2022 pg 47
  • 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2022 – 2027 pg 48
  • 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2022 – 2027 pg 49
  • 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2022 – 2027 pg 50

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.


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