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This report describes and measures the burgeoning hard seltzer sub-segment of the flavored malt beverage market. It includes data on the numerous brands comprising this fast-growing component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category. Impact of the coronavirus pandemic is discussed.

  • 2020 Edition - To be published October 2020.
  • Data through 2019 and market projections through 2024.
  • 30+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Hard Seltzer in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview 


The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption, growth and advertising expenditures. Get answers to questions such as:

  • What is the leading hard seltzer brand in the United States?
  • Which brands are growing the fastest?
  • How much did brewers spend to advertise hard seltzer brands in 2019?
  • How much hard seltzer was consumed on a per-person basis?
  • How is the category likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

  • An overview of the relatively new category and a discussion of the latest trends and developments.
  • Volume, growth and market share data for the major brands.
  • Analysis of the various brewers and their approaches to the new beverage type.
  • Per capita consumption figures.
  • Discussion of hard seltzer impact on the U.S. total beer category.
  • Volume projections through 2024.
  • Companies and brands covered include: White Claw, Truly, Mark Anthony Group Boston Beer Company, Bon & Viv, Anheuser-Busch InBev, MillerCoors, Constellation Brands, Diageo-Guinness USA and more.

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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