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This definitive U.S. bottled water market report from Beverage Marketing Corporation looks at the largest beverage category by volume, retail and wholesale dollars and considers every aspect of this resilient category, the forces propelling its continued growth and its competitive circumstances. Total market, all-sales-channel inclusive historical and current data plus five-year forecasts ground the data driven analysis and market insight. From sparkling to non–sparkling, imports, HOD, branded and private label, BMC dives into the details to look at the trends — where they've been and where they're headed. From discussions of the impact of inflation to detailed analysis of key companies' and brands' activities and sales results, this report covers it all. It also offers detailed analysis and data to put industry trends in perspective by covering nuances such as regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more. Data is provided from various vantage points from volume to retail and wholesale dollars to add perspective to this total market, all–sales–channel inclusive study of the on and off-premise bottled water industry. Meanwhile, discussion of trends and issues adds color and insight to the statistics.

  • 2025 Edition - Published September 2025.
  • Data through 2024 and market projections through 2029.
  • 325+ pages with extensive text analysis, graphs, charts and 125+ tables.
  • Immediate download, Word, PDF and Excel formats report, 3-user access.
Bottled Water in the U.S. through 2029
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Bottled Water in the U.S. through 2029 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • How did the various bottled water market segments perform in 2024, and how are they like to develop by 2029? What factors are driving the trends?
  • Which bottled water companies and brands experienced growth in 2024, and which did not?
  • Which non-sparkling water distribution channels will gain market share by 2029?
  • How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
  • Which package sizes and types are hot right now and which are not?
  • Which nations ship the most bottled water to the United States?
  • What are the drivers of the home- and office-delivery market for bottled water?

This bottled water research report features

The most comprehensive report available, Bottled Water in the U.S. through 2029 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2029 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

  • Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and market drivers. Data and analysis putting the U.S. market in context of the global perspective.
  • A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades.
  • Includes profiles of Primo Brands (Primo Water and BlueTriton Brands), Nestlé USA (which handles imports such as Perrier), PepsiCo, Coca-Cola Company, CG Roxane, Culligan International, Keurig Dr Pepper, and Niagara Bottling. Also tracks the performance of the top domestic and imported brands.
  • Detailed analysis of the home- and-office delivery (HOD) segment and the leading HOD water companies.
  • Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume.
  • An analysis of non-sparkling volume by container type and by size as well as sparkling volume.
  • Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising).
  • Consumer demographic profiles comparing consumers of key bottled water brands.
  • Overview of the seltzer and club soda market and its key players.
  • Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2029, as well as five-year volume forecasts by region, distribution channels and packaging, and more.

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg 1

The National Bottled Water Market pg 2

  • Volume pg 3
  • Per Capita Consumption pg 4
  • Volume by Segment pg 6
  • Wholesale Dollar Sales pg 8
  • Prices pg 9
  • Seasonality pg 9
  • Retail Dollar Sales pg 9
  • Quarterly Growth Trends pg 10

EXHIBITS

  • 1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2024 pg 11
  • 1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1981 – 2029 pg 12
  • 1.3 U.S. Bottled Water Market Non-Sparkling, Domestic Sparkling & Import Gallonage 1981 – 2029 pg 13
  • 1.4 U.S. Bottled Water Market Gallonage by Segment 1982 – 2029 pg 14
  • 1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1982 – 2029 pg 15
  • 1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1983 – 2029 pg 16
  • 1.7 U.S. Bottled Water Market Estimated Non-Sparkling, Sparkling and Import Wholesale Dollars and Change 1984 – 2029 pg 17
  • 1.8 U.S. Bottled Water Market Estimated Wholesale Dollars by Segment 2000 – 2029 pg 18
  • 1.9 U.S. Bottled Water Market Share of Wholesale Dollars by Segment 2000 – 2029 pg 19
  • 1.10 U.S. Bottled Water Market Change in Wholesale Dollars by Segment 2001 – 2029 pg 20
  • 1.11 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2024 pg 21
  • 1.12 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2024 pg 22
  • 1.13 U.S. Bottled Water Market Estimated Retail Dollars 2020 – 2029 pg 23
  • 1.14 U.S. Bottled Water Market Estimated Share of Retail Dollars 2020 – 2029 pg 24
  • 1.15 U.S. Bottled Water Market Change in Retail Dollars 2021 – 2029 pg 25
  • 1.16 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2025 pg 26

2. THE REGIONAL BOTTLED WATER MARKETS

Regional Bottled Water Markets pg 27

  • Overview pg 27
  • Non-Sparkling Water pg 29
  • Sparkling Water pg 31
  • Per Capita Consumption pg 33

EXHIBITS

  • 2.17 U.S. Bottled Water Market Gallonage by Region 2019 – 2029 pg 38
  • 2.18 U.S. Bottled Water Market Share of Gallonage by Region 2019 – 2029 pg 39
  • 2.19 U.S. Bottled Water Market Change in Gallonage by Region 2020 – 2029 pg 40
  • 2.20 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2019 – 2029 pg 41
  • 2.21 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2019 – 2029 pg 42
  • 2.22 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2020 – 2029 pg 43
  • 2.23 U.S. Sparkling Bottled Water Market Gallonage by Region 2019 – 2029 pg 44
  • 2.24 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2019 – 2029 pg 45
  • 2.25 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2020 – 2029 pg 46
  • 2.26 U.S. Bottled Water Market Per Capita Consumption by Region 2019 – 2029 pg 47
  • 2.27 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2019 – 2029 pg 48
  • 2.28 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2019 – 2029 pg 49

3. THE HOD WATER MARKET

Home- and Office-Delivered Bottled Water pg 50

  • Overview pg 50
  • Recent Developments pg 56
  • Leading Companies and Brands pg 58
  • Number of Coolers pg 60

EXHIBITS

  • 3.29 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2019 – 2024 pg 61
  • 3.30 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2019 – 2024 pg 62
  • 3.31 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2020 – 2024 pg 63
  • 3.32 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2019 – 2024 pg 64
  • 3.33 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2019 – 2024 pg 65
  • 3.34 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2020 – 2024 pg 66
  • 3.35 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2019 – 2024 pg 67
  • 3.36 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2019 – 2024 pg 68
  • 3.37 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2020 – 2024 pg 69
  • 3.38 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2029 pg 70

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg 71

  • Overview pg 71
  • Volume pg 72

Volume of Imports by Origin pg 73

  • Regions of Origin pg 73
  • Countries of Origin pg 74

Value of Imports by Origin pg 76

  • Regions of Origin pg 76
  • Countries of Origin pg 77
  • Dollars Per Gallon pg 78

Imported Volume by Type pg 80

  • Imported Sparkling and Non-Sparkling Water pg 80

EXHIBITS

  • 4.39 Imported Bottled Water Market Gallonage, Sales and Growth 1981 – 2029 pg 81
  • 4.40 Imported Bottled Water Market Gallonage by Region 2019 – 2024 pg 82
  • 4.41 Imported Bottled Water Market Share by Region 2019 – 2024 pg 83
  • 4.42 Imported Bottled Water Market Change by Region 2020 – 2024 pg 84
  • 4.43 Leading Imported Water Countries Gallonage 2019 – 2024 pg 85
  • 4.44 Leading Imported Water Countries Share 2019 – 2024 pg 86
  • 4.45 Leading Imported Water Countries Gallonage Growth 2020 – 2024 pg 87
  • 4.46 Imported Bottled Water Market Dollar Value by Region 2019 – 2024 pg 88
  • 4.47 Imported Bottled Water Market Dollar Share by Region 2019 – 2024 pg 89
  • 4.48 Imported Bottled Water Market Dollar Growth by Region 2020 – 2024 pg 90
  • 4.49 Leading Imported Water Countries Dollar Value 2019 – 2024 pg 91
  • 4.50 Leading Imported Water Countries Share of Dollar Value 2019 – 2024 pg 92
  • 4.51 Leading Imported Water Countries Change in Dollar Value 2020 – 2024 pg 93
  • 4.52 Leading Imported Water Countries Dollars Per Gallon 2019 – 2024 pg 94
  • 4.53 Imported Bottled Water Market Volume by Type 1994 – 2029 pg 95
  • 4.54 Imported Bottled Water Market Share of Imports by Type 1994 – 2029 pg 96
  • 4.55 Imported Bottled Water Market Growth by Type 1995 – 2029 pg 97

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg 98

Non-Sparkling Volume by Distribution Channel pg 104

Domestic Sparkling Volume by Distribution Channel pg 107

Imported Volume by Distribution Channel pg 108

PET Water Share by Outlet pg 109

Bottled Water Dollar Sales by Distribution Channel pg 111

Bottled Water Dollar Sales by Channel & Water Type pg 113

Bottled Water Sales Average Price Per Gallon pg 114

  • Non-Sparkling pg 114
  • Domestic Sparkling pg 115
  • Imports pg 115
  • Average Price in Supermarkets pg 116

EXHIBITS

  • 5.56 U.S. Bottled Water Market Volume by Type of Distribution 2019 – 2029 pg 117
  • 5.57 U.S. Bottled Water Market Share by Type of Distribution 2019 – 2029 pg 118
  • 5.58 U.S. Bottled Water Market Growth by Type of Distribution 2020 – 2029 pg 119
  • 5.59 U.S. Bottled Water Market Volume by Distribution Channel 2019 – 2029 pg 120
  • 5.60 U.S. Bottled Water Market Share of Volume by Distribution Channel 2019 – 2029 pg 121
  • 5.61 U.S. Bottled Water Market Change in Volume by Distribution Channel 2020 – 2029 pg 122
  • 5.62 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2014 – 2029 pg 123
  • 5.63 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2014 – 2029 pg 124
  • 5.64 U.S. Bottled Water Market Growth by Water Type and Distribution 2015 – 2029 pg 125
  • 5.65 U.S. PET Water Market Volume by Distribution Channel 2019 – 2029 pg 126
  • 5.66 U.S. PET Water Market Share of Volume by Distribution Channel 2019 – 2029 pg 127
  • 5.67 U.S. PET Water Market Change in Volume by Distribution Channel 2020 – 2029 pg 128
  • 5.68 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2019 – 2029 pg 129
  • 5.69 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2019 – 2029 pg 130
  • 5.70 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2020 – 2029 pg 131
  • 5.71 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2014 – 2029 pg 132
  • 5.72 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2014 – 2029 pg 133
  • 5.73 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2015 – 2029 pg 134
  • 5.74 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2014 – 2029 pg 135
  • 5.75 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2015 – 2029 pg 136
  • 5.76 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2019 – 2024 pg 137

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg 138

Non-Sparkling Volume by Container Type pg 141

Non-Sparkling Volume by Container Size and Channel pg 142

Sparkling Volume by Container Type pg 145

EXHIBITS

  • 6.77 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2019 – 2029 pg 147
  • 6.78 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2019 – 2029 pg 148
  • 6.79 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2020 – 2029 pg 149
  • 6.80 Domestic Non-Sparkling Water Volume by Container Material 2019 – 2029 pg 150
  • 6.81 Domestic Non-Sparkling Water Share by Container Material 2019 – 2029 pg 151
  • 6.82 Domestic Non-Sparkling Water Growth by Container Material 2020 – 2029 pg 152
  • 6.83 Domestic Non-Sparkling Water Volume by Container Size 2019 – 2029 pg 153
  • 6.84 Domestic Non-Sparkling Water Share by Container Size 2019 – 2029 pg 154
  • 6.85 Domestic Non-Sparkling Water Growth by Container Size 2020 – 2029 pg 155
  • 6.86 Domestic Sparkling Water Volume by Container Material 2019 – 2029 pg 156
  • 6.87 Domestic Sparkling Water Share by Container Material 2019 – 2029 pg 157
  • 6.88 Domestic Sparkling Water Growth by Container Material 2020 – 2029 pg 158

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg 159

BlueTriton Brands pg 162

  • Poland Spring pg 169
  • Arrowhead pg 173
  • Deer Park pg 177
  • Ozarka pg 178
  • Zephyrhills pg 179
  • Ice Mountain pg 180
  • Pure Life pg 182
  • ORIGIN pg 185
  • Saratoga Spring pg 186

Nestlé USA pg 187

  • Perrier pg 189
  • San Pellegrino pg 192

PepsiCo, Inc. pg 194

  • Aquafinapg 194
  • bubly pg 200

Coca-Cola Company pg 202

  • Dasani pg 203
  • AHA pg 207
  • Topo Chico pg 208

Primo Water Corporation pg 210

Danone Waters North America pg 226

  • Evian pg 227

CG Roxane LLC pg 232

  • Alpine Spring pg 232

Culligan International pg 235

Keurig Dr Pepper pg 238

Niagara Bottling, LLC pg 240

The PET Water Market pg 243

The Leading Imported Bottled Water Brands pg 244

  • Evian pg 244
  • Fiji pg 244
  • San Pellegrino pg 250
  • Perrier pg 250
  • Volvic pg 250
  • Acqua Panna pg 251
  • Voss pg 252
  • Icelandic Glacial pg 254

EXHIBITS

  • 7.89 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2019 – 2024 pg 256
  • 7.90 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2019 – 2024 pg 257
  • 7.91 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2020 – 2024 pg 258
  • 7.92 Leading Bottled Water Companies Estimated Volume 2019 – 2024 pg 259
  • 7.93 Leading Bottled Water Companies Share of Estimated Volume 2019 – 2024 pg 260
  • 7.94 Leading Bottled Water Companies Change in Estimated Volume 2020 – 2024 pg 261
  • 7.95 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2019 – 2024 pg 262
  • 7.96 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2019 – 2024 pg 264
  • 7.97 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2020 – 2024 pg 266
  • 7.98 Leading Bottled Water Brands Wholesale Dollar Sales 2019 – 2024 pg 268
  • 7.99 Leading Bottled Water Brands Share of Wholesale Dollar Sales 2019 – 2024 pg 269
  • 7.100 Leading Bottled Water Brands Change in Wholesale Dollar Sales 2020 – 2024 pg 270
  • 7.101 PET Water Market in the U.S. Estimated Volume by Company 2019 – 2024 pg 271
  • 7.102 PET Water Market in the U.S. Volume Share by Company 2019 – 2024 pg 272
  • 7.103 PET Water Market in the U.S. Change in Volume by Company 2020 – 2024 pg 273
  • 7.104 The Leading Imported Water Brands Estimated Volume 2019 – 2024 pg 274
  • 7.105 The Leading Imported Water Brands Share of Estimated Volume 2019 – 2024 pg 275
  • 7.106 The Leading Imported Water Brands Volume Growth 2020 – 2024 pg 276

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg 277

  • Overview pg 277
  • Volume pg 277

Club Soda and Seltzer Water Companies and Brands pg 280

  • Overview pg 280
  • Polar pg 281
  • Schweppes pg 283
  • Canada Dry pg 284
  • Vintage pg 284
  • Seagram pg 285

EXHIBITS

  • 8.107 Club Soda/Seltzer Estimated Volume 2019 – 2029 pg 286
  • 8.108 Club Soda/Seltzer Estimated Volume Share 2019 – 2029 pg 287
  • 8.109 Club Soda/Seltzer Estimated Volume Growth 2020 – 2029 pg 288
  • 8.110 Club Soda/Seltzer Estimated Volume by Brand 2019 – 2024 pg 289
  • 8.111 Club Soda/Seltzer Estimated Share by Brand 2019 – 2024 pg 290
  • 8.112 Club Soda/Seltzer Estimated Growth by Brand 2020 – 2024 pg 291

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg 292

  • Overview pg 292
  • Volume pg 293

EXHIBITS

  • 9.113 Retail PET Bottled Water Volume by Source 2000 – 2029 pg 295
  • 9.114 Retail PET Bottled Water Share by Source 2000 – 2029 pg 296
  • 9.115 Retail PET Bottled Water Growth by Source 2001 – 2029 pg 297

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg 298

  • Overview pg 298
  • Domestic Brands pg 300
  • Imported Brands pg 302

Bottled Water Advertising by Media pg 303

EXHIBITS

  • 10.116 U.S. Bottled Water Market Advertising Expenditures 1981 – 2024 pg 305
  • 10.117 U.S. Domestic Bottled Water Advertising Expenditures 1981 – 2024 pg 306
  • 10.118 Imported Bottled Water Advertising Expenditures 1981 – 2024 pg 307
  • 10.119 Leading Domestic Brands by Advertising Expenditures 2019 – 2024 pg 308
  • 10.120 Leading Domestic Brands by Share of Advertising Expenditures 2019 – 2024 pg 309
  • 10.121 Leading Domestic Brands Change in Advertising Expenditures 2020 – 2024 pg 310
  • 10.122 Leading Imported Brands by Advertising Expenditures 2019 – 2024 pg 311
  • 10.123 Leading Imported Brands by Share of Advertising Expenditures 2019 – 2024 pg 312
  • 10.124 Leading Imported Brands Change in Advertising Expenditures 2020 – 2024 pg 313
  • 10.125 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2019 – 2024 pg 314
  • 10.126 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2019 – 2024 pg 315
  • 10.127 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2020 – 2024 pg 316

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg 317

  • Overview pg 317
  • Comparative Demographics of Bottled Water Brands pg 321

EXHIBITS

  • 11.128 Demographics of the Bottled Water Consumer 2024 pg 325
  • 11.129 Demographics of the Aquafina Consumer 2024 pg 327
  • 11.130 Demographics of the Dasani Consumer 2024pg 329

APPENDIX

A. U.S. Population by Region 1984 – 2024 pg 331

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.


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