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This definitive U.S. bottled water market report looks at the largest beverage category by volume and considers every aspect of this resilient category and its competitive circumstances. Its detailed analysis of the industry covers regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more.

  • 2017 Edition - Published July 2017.
  • Data through 2016 and market projections through 2021.
  • 320+ pages with extensive text analysis, graphs, charts and 125+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Bottled Water through 2021
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

U.S. Bottled Water through 2021 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
  • Which package sizes and types are hot right now and which are not?
  • How did the various bottled water market segments perform in 2016, and how are they like to develop by 2021?
  • Which bottled water companies and brands experienced growth in 2016, and which did not?
  • What are the drivers of the home- and office-delivery market for bottled water? Will HOD's recent mini-revival continue to 2021?
  • Which nations ship the most bottled water to the U.S. and how does imported water affect the domestic producers?
  • Which non-sparkling water distribution channels will gain market share by 2021?

This bottled water research report features

The most comprehensive report available, U.S. Bottled Water through 2021 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2021 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

  • Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and putting the U.S. market in a global perspective
  • A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades
  • Includes profiles of the Nestlé Waters North America (NWNA), PepsiCo, Coca-Cola Company, DS Services of America, CG Roxane, Culligan International, Dr Pepper Snapple, Crystal Rock, Glacier Water Services and Niagara Bottling. Also tracks the performance of the top domestic and imported brands and the leading HOD water companies
  • Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume
  • An analysis of non-sparkling volume by container type and by size as well as sparkling volume
  • Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising)
  • Consumer demographic profiles comparing consumers of key bottled water brands
  • Overview of the seltzer and club soda market and its key players
  • Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2021, as well as five-year volume forecasts by region, distribution channels and packaging, and more

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg 1

The National Bottled Water Market pg 2

  • Overview pg 2
  • Volume pg 3
  • Per Capita Consumption pg 4
  • Volume by Segment pg 5
  • Wholesale Dollar Sales pg 7
  • Prices pg 8
  • Seasonality pg 9
  • Retail Dollar Sales pg 9
  • Quarterly Growth Trends pg 10
  • Recent Trends in the Bottled Water Market pg 10

EXHIBITS

  • 1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2016 pg 16
  • 1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2021 pg 17
  • 1.3 U.S. Bottled Water Market Non–Sparkling, Sparkling & Import Gallonage 1976 – 2021 pg 18
  • 1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2021 pg 19
  • 1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2021 pg 20
  • 1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2021 pg 21
  • 1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2021 pg 22
  • 1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2021 pg 23
  • 1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2021 pg 24
  • 1.10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2016 pg 25
  • 1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2016 pg 26
  • 1.12 U.S. Bottled Water Market Estimated Retail Dollars 2011 – 2016 pg 27
  • 1.13 U.S. Bottled Water Market Estimated Share of Retail Dollars 2011 – 2016 pg 28
  • 1.14 U.S. Bottled Water Market Change in Retail Dollars 2012 – 2016 pg 29
  • 1.15 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2017 pg 30

2. THE REGIONAL BOTTLED WATER MARKETS

Regional Bottled Water Markets pg 31

  • Overview pg 31
  • Non–Sparkling Water pg 33
  • Sparkling Water pg 35
  • Per Capita Consumption pg 37

EXHIBITS

  • 2.16 U.S. Bottled Water Market Gallonage by Region 2011 – 2021 pg 42
  • 2.17 U.S. Bottled Water Market Share of Gallonage by Region 2011 – 2021 pg 43
  • 2.18 U.S. Bottled Water Market Change in Gallonage by Region 2012 – 2021 pg 44
  • 2.19 U.S. Non–Sparkling Bottled Water Market Gallonage by Region 2011 – 2021 pg 45
  • 2.20 U.S. Non–Sparkling Bottled Water Market Share of Gallonage by Region 2011 – 2021 pg 46
  • 2.21 U.S. Non–Sparkling Bottled Water Market Change in Gallonage by Region 2012 – 2021 pg 47
  • 2.22 U.S. Sparkling Bottled Water Market Gallonage by Region 2011 – 2021 pg 48
  • 2.23 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2011 – 2021 pg 49
  • 2.24 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2012 – 2021 pg 50
  • 2.25 U.S. Bottled Water Market Per Capita Consumption by Region 2011 – 2021 pg 51
  • 2.26 U.S. Non–Sparkling Bottled Water Market Per Capita Consumption by Region 2011 – 2021 pg 52
  • 2.27 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2011 – 2021 pg 53

3. THE HOD WATER MARKET

Home– and Office–Delivered Bottled Water pg 54

  • Overview pg 54
  • Leading Companies and Brands pg 59
  • Number of Coolers pg 62

EXHIBITS

  • 3.28 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2011 – 2016 pg 63
  • 3.29 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2011 – 2016 pg 64
  • 3.30 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2012 – 2016 pg 65
  • 3.31 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2011 – 2016 pg 66
  • 3.32 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2011 – 2016 pg 67
  • 3.33 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2012 – 2016 pg 68
  • 3.34 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2011 – 2016 pg 69
  • 3.35 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2011 – 2016 pg 70
  • 3.36 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2012 – 2016 pg 71
  • 3.37 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2021 pg 72

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg 73

  • Overview pg 73
  • Volume pg 74

Volume of Imports by Origin pg 75

  • Regions of Origin pg 75
  • Countries of Origin pg 76

Value of Imports by Origin pg 78

  • Regions of Origin pg 78
  • Countries of Origin pg 78
  • Dollars Per Gallon pg 80

Imported Volume by Type pg 82

  • Imported Sparkling and Non–Sparkling Water pg 82

EXHIBITS

  • 4.38 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2021 pg 83
  • 4.39 Imported Bottled Water Market Gallonage by Region 2011 – 2016 pg 84
  • 4.40 Imported Bottled Water Market Share by Region 2011 – 2016 pg 85
  • 4.41 Imported Bottled Water Market Change by Region 2012 – 2016 pg 86
  • 4.42 Leading Imported Water Countries Gallonage 2011 – 2016 pg 87
  • 4.43 Leading Imported Water Countries Share 2011 – 2016 pg 88
  • 4.44 Leading Imported Water Countries Gallonage Growth 2012 – 2016 pg 89
  • 4.45 Imported Bottled Water Market Dollar Value by Region 2011 – 2016 pg 90
  • 4.46 Imported Bottled Water Market Dollar Share by Region 2011 – 2016 pg 91
  • 4.47 Imported Bottled Water Market Dollar Growth by Region 2012 – 2016 pg 92
  • 4.48 Leading Imported Water Countries Dollar Value 2011 – 2016 pg 93
  • 4.49 Leading Imported Water Countries Share of Dollar Value 2011 – 2016 pg 94
  • 4.50 Leading Imported Water Countries Change in Dollar Value 2012 – 2016 pg 95
  • 4.51 Leading Imported Water Countries Dollars Per Gallon 2011 – 2016 pg 96
  • 4.52 Imported Bottled Water Market Volume by Type 1994 – 2021 pg 97
  • 4.53 Imported Bottled Water Market Share of Imports by Type 1994 – 2021 pg 98
  • 4.54 Imported Bottled Water Market Growth by Type 1995 – 2021 pg 99

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg 100

Non–Sparkling Volume by Distribution Channel pg 106

Domestic Sparkling Volume by Distribution Channel pg 109

Imported Volume by Distribution Channel pg 110

PET Water Share by Outlet pg 111

Bottled Water Dollar Sales by Distribution Channel pg 113

Bottled Water Dollar Sales by Channel & Water Type pg 115

Bottled Water Sales Average Price Per Gallon pg 116

  • Non–Sparkling pg 116
  • Domestic Sparkling pg 117
  • Imports pg 117
  • Average Price in Supermarkets pg 117

EXHIBITS

  • 5.55 U.S. Bottled Water Market Volume by Type of Distribution 2011 – 2021 pg 118
  • 5.56 U.S. Bottled Water Market Share by Type of Distribution 2011 – 2021 pg 119
  • 5.57 U.S. Bottled Water Market Growth by Type of Distribution 2012 – 2021 pg 120
  • 5.58 U.S. Bottled Water Market Volume by Distribution Channel 2011 – 2021 pg 121
  • 5.59 U.S. Bottled Water Market Share of Volume by Distribution Channel 2011 – 2021 pg 122
  • 5.60 U.S. Bottled Water Market Change in Volume by Distribution Channel 2012 – 2021 pg 123
  • 5.61 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2006 – 2021 pg 124
  • 5.62 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2006 – 2021 pg 125
  • 5.63 U.S. Bottled Water Market Growth by Water Type and Distribution 2007 – 2021 pg 126
  • 5.64 U.S. PET Water Market Volume by Distribution Channel 2011 – 2021 pg 127
  • 5.65 U.S. PET Water Market Share of Volume by Distribution Channel 2011 – 2021 pg 128
  • 5.66 U.S. PET Water Market Change in Volume by Distribution Channel 2012 – 2021 pg 129
  • 5.67 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2011 – 2021 pg 130
  • 5.68 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2011 – 2021 pg 131
  • 5.69 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2012 – 2021 pg 132
  • 5.70 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2006 – 2021 pg 133
  • 5.71 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2006 – 2021 pg 134
  • 5.72 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2007 – 2021 pg 135
  • 5.73 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2006 – 2021 pg 136
  • 5.74 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2007 – 2021 pg 137
  • 5.75 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2011 – 2016 pg 138

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg 139

Non–Sparkling Volume by Container Type pg 142

Non–Sparkling Volume by Container Size and Channel pg 143

Sparkling Volume by Container Type pg 146

EXHIBITS

  • 6.76 Domestic Non–Sparkling and Sparkling Water Volume by Container Material 2011 – 2021 pg 147
  • 6.77 Domestic Non–Sparkling and Sparkling Water Share by Container Material 2011 – 2021 pg 148
  • 6.78 Domestic Non–Sparkling and Sparkling Water Growth by Container Material 2012 – 2021 pg 149
  • 6.79 Domestic Non–Sparkling Water Volume by Container Material 2011 – 2021 pg 150
  • 6.80 Domestic Non–Sparkling Water Share by Container Material 2011 – 2021 pg 151
  • 6.81 Domestic Non–Sparkling Water Growth by Container Material 2012 – 2021 pg 152
  • 6.82 Domestic Non–Sparkling Water Volume by Container Size 2011 – 2021 pg 153
  • 6.83 Domestic Non–Sparkling Water Share by Container Size 2011 – 2021 pg 154
  • 6.84 Domestic Non–Sparkling Water Growth by Container Size 2012 – 2021 pg 155
  • 6.85 Domestic Sparkling Water Volume by Container Material 2011 – 2021 pg 156
  • 6.86 Domestic Sparkling Water Share by Container Material 2011 – 2021 pg 157
  • 6.87 Domestic Sparkling Water Growth by Container Material 2012 – 2021 pg 158

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg 159

Nestlé Waters North America, Inc. pg 162

  • Poland Spring pg 168
  • Arrowhead pg 171
  • Deer Park pg 176
  • Ozarka pg 177
  • Zephyrhills pg 178
  • Ice Mountain pg 178
  • Nestlé Pure Life pg 179
  • Perrier pg 183
  • resource pg 186

PepsiCo, Inc. pg 188

  • Aquafina pg 188
  • LIFEWTR pg 194

Coca–Cola Company pg 195

  • Dasani pg 196

DS Services of America, Inc. pg 203

  • McKesson Brands pg 207
  • Suntory Brands pg 209

Danone Waters North America pg 213

  • Evian pg 214

CG Roxane LLC pg 218

  • Alpine Spring pg 218

Culligan International pg 220

Dr Pepper Snapple Group, Inc. pg 223

Crystal Rock pg 225

Glacier Water Services, Inc. pg 232

Niagara Bottling, LLC pg 235

The PET Water Market pg 237

The Leading Imported Bottled Water Brands pg 238

  • Evian pg 238
  • Fiji pg 238
  • San Pellegrino pg 243
  • Perrier pg 244
  • Volvic pg 244
  • Acqua Panna pg 244
  • Apollinaris pg 245
  • Voss pg 245
  • Iceland Spring pg 247

EXHIBITS

  • 7.88 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2011 – 2016 pg 248
  • 7.89 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2011 – 2016 pg 249
  • 7.90 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2012 – 2016 pg 250
  • 7.91 Leading Bottled Water Companies Estimated Volume 2011 – 2016 pg 251
  • 7.92 Leading Bottled Water Companies Share of Estimated Volume 2011 – 2016 pg 252
  • 7.93 Leading Bottled Water Companies Change in Estimated Volume 2012 – 2016 pg 253
  • 7.94 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2011 – 2016 pg 254
  • 7.95 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2011 – 2016 pg 256
  • 7.96 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2012 – 2016 pg 258
  • 7.97 Leading Bottled Water Brands Dollar Sales 2011 – 2016 pg 260
  • 7.98 Leading Bottled Water Brands Share of Dollar Sales 2011 – 2016 pg 261
  • 7.99 Leading Bottled Water Brands Change in Dollar Sales 2012 – 2016 pg 262
  • 7.100 PET Water Market in the U.S. Estimated Volume by Company 2011 – 2016 pg 263
  • 7.101 PET Water Market in the U.S. Volume Share by Company 2011 – 2016 pg 264
  • 7.102 PET Water Market in the U.S. Change in Volume by Company 2012 – 2016 pg 265
  • 7.103 The Leading Imported Water Brands Estimated Volume 2011 – 2016 pg 266
  • 7.104 The Leading Imported Water Brands Volume Growth 2012 – 2016 pg 267

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg 268

  • Overview pg 268
  • Volume pg 268

Club Soda and Seltzer Water Companies and Brands pg 271

  • Overview pg 271
  • Polar pg 272
  • Schweppes pg 273
  • Canada Dry pg 273
  • Vintage pg 274
  • Seagram pg 275

EXHIBITS

  • 8.105 Club Soda/Seltzer Estimated Volume 2011 – 2021 pg 276
  • 8.106 Club Soda/Seltzer Estimated Volume Share 2011 – 2021 pg 277
  • 8.107 Club Soda/Seltzer Estimated Volume Growth 2012 – 2021 pg 278
  • 8.108 Club Soda/Seltzer Estimated Volume by Brand 2011 – 2016 pg 279
  • 8.109 Club Soda/Seltzer Estimated Share by Brand 2011 – 2016 pg 280
  • 8.110 Club Soda/Seltzer Estimated Growth by Brand 2012 – 2016 pg 281

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg 282

  • Overview pg 282
  • Volume pg 283

EXHIBITS

  • 9.111 Retail PET Bottled Water Volume by Source 2000 – 2021 pg 285
  • 9.112 Retail PET Bottled Water Share by Source 2000 – 2021 pg 286
  • 9.113 Retail PET Bottled Water Growth by Source 2001 – 2021 pg 287

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg 288

  • Overview pg 288
  • Domestic Brands pg 291
  • Imported Brands pg 293

Bottled Water Advertising by Media pg 294

EXHIBITS

  • 10.114 U.S. Bottled Water Market Advertising Expenditures 1979 – 2016 pg 296
  • 10.115 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2016 pg 297
  • 10.116 Imported Bottled Water Advertising Expenditures 1979 – 2016 pg 298
  • 10.117 Leading Domestic Brands by Advertising Expenditures 2011 – 2016 pg 299
  • 10.118 Leading Domestic Brands by Share of Advertising Expenditures 2011 – 2016 pg 300
  • 10.119 Leading Domestic Brands Change in Advertising Expenditures 2012 – 2016 pg 301
  • 10.120 Leading Imported Brands by Advertising Expenditures 2011 – 2016 pg 302
  • 10.121 Leading Imported Brands by Share of Advertising Expenditures 2011 – 2016 pg 303
  • 10.122 Leading Imported Brands Change in Advertising Expenditures 2012 – 2016 pg 304
  • 10.123 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2011 – 2016 pg 305
  • 10.124 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2011 – 2016 pg 306
  • 10.125 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2012 – 2016 pg 307

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg 308

  • Overview pg 308
  • Comparative Demographics of Bottled Water Brands pg 312

EXHIBITS

  • 11.126 Demographics of the Bottled Water Consumer 2016 pg 316
  • 11.127 Demographics of the Poland Spring Consumer 2016 pg 318
  • 11.128 Demographics of the Evian Consumer 2016 pg 320
  • 11.129 Demographics of the Aquafina Consumer 2016 pg 322
  • 11.130 Demographics of the Dasani Consumer 2016 pg 324

APPENDIX

A. U.S. Population by Region 1977 – 2016 pg 326

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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