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This definitive U.S. bottled water market report looks at the largest beverage category by volume and considers every aspect of this resilient category and its competitive circumstances. Its detailed analysis of the industry covers regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more.

  • 2018 Edition - Published August 2018.
  • Data through 2017 and market projections through 2022.
  • 325+ pages with extensive text analysis, graphs, charts and 125+ tables.
  • Immediate download, PDF and Word format report, 3-user access.
  • Quarterly category and sub-category updates ((for 3 quarters) delivered via select access to BMC’s DrinkTell database)
Bottled Water in the U.S. through 2022
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Bottled Water in the U.S. through 2022 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
  • Which package sizes and types are hot right now and which are not?
  • How did the various bottled water market segments perform in 2017, and how are they like to develop by 2022?
  • Which bottled water companies and brands experienced growth in 2017, and which did not?
  • What are the drivers of the home- and office-delivery market for bottled water? Will HOD's recent mini-revival continue to 2022?
  • Which nations ship the most bottled water to the U.S. and how does imported water affect the domestic producers?
  • Which non-sparkling water distribution channels will gain market share by 2022?

This bottled water research report features

The most comprehensive report available, Bottled Water in the U.S. through 2022 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2022 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

  • Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and putting the U.S. market in a global perspective
  • A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades
  • Includes profiles of the Nestlé Waters North America (NWNA), PepsiCo, Coca-Cola Company, DS Services of America, CG Roxane, Culligan International, Dr Pepper Snapple, Crystal Rock, Primo Water Corporation and Niagara Bottling. Also tracks the performance of the top domestic and imported brands and the leading HOD water companies
  • Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume
  • An analysis of non-sparkling volume by container type and by size as well as sparkling volume
  • Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising)
  • Consumer demographic profiles comparing consumers of key bottled water brands
  • Overview of the seltzer and club soda market and its key players
  • Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2022, as well as five-year volume forecasts by region, distribution channels and packaging, and more

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg 1

The National Bottled Water Market pg 2

  • Volume pg 3
  • Per Capita Consumption pg 4
  • Volume by Segment pg 6
  • Wholesale Dollar Sales pg 8
  • Prices pg 9
  • Seasonality pg 9
  • Retail Dollar Sales pg 9
  • Quarterly Growth Trends pg 10
  • Overview & Issues pg 11

EXHIBITS

  • 1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2017 pg 15
  • 1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2022 pg 16
  • 1.3 U.S. Bottled Water Market Non-Sparkling, Sparkling & Import Gallonage 1976 – 2022 pg 17
  • 1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2022 pg 18
  • 1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2022 pg 19
  • 1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2022 pg 20
  • 1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2022 pg 21
  • 1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2022 pg 22
  • 1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2022 pg 23
  • 1.10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2017 pg 24
  • 1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2017 pg 25
  • 1.12 U.S. Bottled Water Market Estimated Retail Dollars 2013 – 2022 pg 26
  • 1.13 U.S. Bottled Water Market Estimated Share of Retail Dollars 2013 – 2022 pg 27
  • 1.14 U.S. Bottled Water Market Change in Retail Dollars 2014 – 2022 pg 28
  • 1.15 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2018 pg 29

2. THE REGIONAL BOTTLED WATER MARKETS

Regional Bottled Water Markets pg 30

  • Overview pg 30
  • Non-Sparkling Water pg 33
  • Sparkling Water pg 34
  • Per Capita Consumption pg 36

EXHIBITS

  • 2.16 U.S. Bottled Water Market Gallonage by Region 2012 – 2022 pg 41
  • 2.17 U.S. Bottled Water Market Share of Gallonage by Region 2012 – 2022 pg 42
  • 2.18 U.S. Bottled Water Market Change in Gallonage by Region 2013 – 2022 pg 43
  • 2.19 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2012 – 2022 pg 44
  • 2.20 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2012 – 2022 pg 45
  • 2.21 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2013 – 2022 pg 46
  • 2.22 U.S. Sparkling Bottled Water Market Gallonage by Region 2012 – 2022 pg 47
  • 2.23 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2012 – 2022 pg 48
  • 2.24 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2013 – 2022 pg 49
  • 2.25 U.S. Bottled Water Market Per Capita Consumption by Region 2012 – 2022 pg 50
  • 2.26 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2012 – 2022 pg 51
  • 2.27 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2012 – 2022 pg 52

3. THE HOD WATER MARKET

Home- and Office-Delivered Bottled Water pg 53

  • Overview pg 53
  • Leading Companies and Brands pg 58
  • Number of Coolers pg 61

EXHIBITS

  • 3.28 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2012 – 2017 pg 62
  • 3.29 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2012 – 2017 pg 63
  • 3.30 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2013 – 2017 pg 64
  • 3.31 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2012 – 2017 pg 65
  • 3.32 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2012 – 2017 pg 66
  • 3.33 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2013 – 2017 pg 67
  • 3.34 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2012 – 2017 pg 68
  • 3.35 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2012 – 2017 pg 69
  • 3.36 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2013 – 2017 pg 70
  • 3.37 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2022 pg 71

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg 72

  • Overview pg 72
  • Volume pg 73

Volume of Imports by Origin pg 74

  • Regions of Origin pg 74
  • Countries of Origin pg 76

Value of Imports by Origin pg 78

  • Regions of Origin pg 78
  • Countries of Origin pg 79
  • Dollars Per Gallon pg 80

Imported Volume by Type pg 82

  • Imported Sparkling and Non-Sparkling Water pg 82

EXHIBITS

  • 4.38 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2022 pg 83
  • 4.39 Imported Bottled Water Market Gallonage by Region 2012 – 2017 pg 84
  • 4.40 Imported Bottled Water Market Share by Region 2012 – 2017 pg 85
  • 4.41 Imported Bottled Water Market Change by Region 2013 – 2017 pg 86
  • 4.42 Leading Imported Water Countries Gallonage 2012 – 2017 pg 87
  • 4.43 Leading Imported Water Countries Share 2012 – 2017 pg 88
  • 4.44 Leading Imported Water Countries Gallonage Growth 2013 – 2017 pg 89
  • 4.45 Imported Bottled Water Market Dollar Value by Region 2012 – 2017 pg 90
  • 4.46 Imported Bottled Water Market Dollar Share by Region 2012 – 2017 pg 91
  • 4.47 Imported Bottled Water Market Dollar Growth by Region 2013 – 2017 pg 92
  • 4.48 Leading Imported Water Countries Dollar Value 2012 – 2017 pg 93
  • 4.49 Leading Imported Water Countries Share of Dollar Value 2012 – 2017 pg 94
  • 4.50 Leading Imported Water Countries Change in Dollar Value 2013 – 2017 pg 95
  • 4.51 Leading Imported Water Countries Dollars Per Gallon 2012 – 2017 pg 96
  • 4.52 Imported Bottled Water Market Volume by Type 1994 – 2022 pg 97
  • 4.53 Imported Bottled Water Market Share of Imports by Type 1994 – 2022 pg 98
  • 4.54 Imported Bottled Water Market Growth by Type 1995 – 2022 pg 99

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg 100

Non-Sparkling Volume by Distribution Channel pg 105

Domestic Sparkling Volume by Distribution Channel pg 108

Imported Volume by Distribution Channel pg 109

PET Water Share by Outlet pg 110

Bottled Water Dollar Sales by Distribution Channel pg 112

Bottled Water Dollar Sales by Channel & Water Type pg 114

Bottled Water Sales Average Price Per Gallon pg 115

  • Non-Sparkling pg 115
  • Domestic Sparkling pg 116
  • Imports pg 116
  • Average Price in Supermarkets pg 116

EXHIBITS

  • 5.55 U.S. Bottled Water Market Volume by Type of Distribution 2012 – 2022 pg 117
  • 5.56 U.S. Bottled Water Market Share by Type of Distribution 2012 – 2022 pg 118
  • 5.57 U.S. Bottled Water Market Growth by Type of Distribution 2013 – 2022 pg 119
  • 5.58 U.S. Bottled Water Market Volume by Distribution Channel 2012 – 2022 pg 120
  • 5.59 U.S. Bottled Water Market Share of Volume by Distribution Channel 2012 – 2022 pg 121
  • 5.60 U.S. Bottled Water Market Change in Volume by Distribution Channel 2013 – 2022 pg 122
  • 5.61 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2007 – 2022 pg 123
  • 5.62 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2007 – 2022 pg 124
  • 5.63 U.S. Bottled Water Market Growth by Water Type and Distribution 2008 – 2022 pg 125
  • 5.64 U.S. PET Water Market Volume by Distribution Channel 2012 – 2022 pg 126
  • 5.65 U.S. PET Water Market Share of Volume by Distribution Channel 2012 – 2022 pg 127
  • 5.66 U.S. PET Water Market Change in Volume by Distribution Channel 2013 – 2022 pg 128
  • 5.67 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2012 – 2022 pg 129
  • 5.68 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2012 – 2022 pg 130
  • 5.69 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2013 – 2022 pg 131
  • 5.70 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2007 – 2022 pg 132
  • 5.71 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2007 – 2022 pg 133
  • 5.72 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2008 – 2022 pg 134
  • 5.73 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2007 – 2022 pg 135
  • 5.74 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2008 – 2022 pg 136
  • 5.75 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2012 – 2017 pg 137

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg 138

Non-Sparkling Volume by Container Type pg 141

Non-Sparkling Volume by Container Size and Channel pg 142

Sparkling Volume by Container Type pg 145

EXHIBITS

  • 6.76 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2012 – 2022 pg 146
  • 6.77 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2012 – 2022 pg 147
  • 6.78 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2013 – 2022 pg 148
  • 6.79 Domestic Non-Sparkling Water Volume by Container Material 2012 – 2022 pg 149
  • 6.80 Domestic Non-Sparkling Water Share by Container Material 2012 – 2022 pg 150
  • 6.81 Domestic Non-Sparkling Water Growth by Container Material 2013 – 2022 pg 151
  • 6.82 Domestic Non-Sparkling Water Volume by Container Size 2012 – 2022 pg 152
  • 6.83 Domestic Non-Sparkling Water Share by Container Size 2012 – 2022 pg 153
  • 6.84 Domestic Non-Sparkling Water Growth by Container Size 2013 – 2022 pg 154
  • 6.85 Domestic Sparkling Water Volume by Container Material 2012 – 2022 pg 155
  • 6.86 Domestic Sparkling Water Share by Container Material 2012 – 2022 pg 156
  • 6.87 Domestic Sparkling Water Growth by Container Material 2013 – 2022 pg 157

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg 158

Nestlé Waters North America, Inc. pg 161

  • Poland Spring pg 167
  • Arrowhead pg 171
  • Deer Park pg 176
  • Ozarka pg 177
  • Zephyrhills pg 177
  • Ice Mountain pg 178
  • Nestlé Pure Life pg 179
  • Perrier pg 184
  • resource pg 187

PepsiCo, Inc. pg 189

  • Aquafina pg 189
  • LIFEWTR pg 195
  • bubly pg 196

Coca-Cola Company pg 198

  • Dasani pg 199
  • Topo Chico pg 206

DS Services of America, Inc. pg 207

Danone Waters North America pg 218

  • Evian pg 219

CG Roxane LLC pg 223

  • Alpine Spring pg 223

Culligan International pg 225

Dr Pepper Snapple Group, Inc. pg 228

Crystal Rock pg 230

Glacier Water Services, Inc. pg 238

Niagara Bottling, LLC pg 241

The PET Water Market pg 243

The Leading Imported Bottled Water Brands pg 244

  • Evian pg 244
  • Fiji pg 244
  • San Pellegrino pg 249
  • Perrier pg 250
  • Volvic pg 250
  • Acqua Panna pg 251
  • Apollinaris pg 251
  • Voss pg 252
  • Iceland Spring pg 253
  • Icelandic Glacial pg 254
  • Himalayan Natural Mineral Water pg 254

EXHIBITS

  • 7.88 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2012 – 2017 pg 256
  • 7.89 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2012 – 2017 pg 257
  • 7.90 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2013 – 2017 pg 258
  • 7.91 Leading Bottled Water Companies Estimated Volume 2012 – 2017 pg 259
  • 7.92 Leading Bottled Water Companies Share of Estimated Volume 2012 – 2017 pg 260
  • 7.93 Leading Bottled Water Companies Change in Estimated Volume 2013 – 2017 pg 261
  • 7.94 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2012 – 2017 pg 262
  • 7.95 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2012 – 2017 pg 264
  • 7.96 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2013 – 2017 pg 266
  • 7.97 Leading Bottled Water Brands Dollar Sales 2012 – 2017 pg 268
  • 7.98 Leading Bottled Water Brands Share of Dollar Sales 2012 – 2017 pg 269
  • 7.99 Leading Bottled Water Brands Change in Dollar Sales 2013 – 2017 pg 270
  • 7.100 PET Water Market in the U.S. Estimated Volume by Company 2012 – 2017 pg 271
  • 7.101 PET Water Market in the U.S. Volume Share by Company 2012 – 2017 pg 272
  • 7.102 PET Water Market in the U.S. Change in Volume by Company 2013 – 2017 pg 273
  • 7.103 The Leading Imported Water Brands Estimated Volume 2012 – 2017 pg 274
  • 7.104 The Leading Imported Water Brands Volume Growth 2013 – 2017 pg 275

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg 276

  • Overview pg 276
  • Volume pg 276

Club Soda and Seltzer Water Companies and Brands pg 279

  • Overview pg 279
  • Polar pg 280
  • Schweppes pg 281
  • Canada Dry pg 282
  • Vintage pg 283
  • Seagram pg 283

EXHIBITS

  • 8.105 Club Soda/Seltzer Estimated Volume 2012 – 2022 pg 285
  • 8.106 Club Soda/Seltzer Estimated Volume Share 2012 – 2022 pg 286
  • 8.107 Club Soda/Seltzer Estimated Volume Growth 2013 – 2022 pg 287
  • 8.108 Club Soda/Seltzer Estimated Volume by Brand 2012 – 2017 pg 288
  • 8.109 Club Soda/Seltzer Estimated Share by Brand 2012 – 2017 pg 289
  • 8.110 Club Soda/Seltzer Estimated Growth by Brand 2013 – 2017 pg 290

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg 291

  • Overview pg 291
  • Volume pg 292

EXHIBITS

  • 9.111 Retail PET Bottled Water Volume by Source 2000 – 2022 pg 294
  • 9.112 Retail PET Bottled Water Share by Source 2000 – 2022 pg 295
  • 9.113 Retail PET Bottled Water Growth by Source 2001 – 2022 pg 296

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg 297

  • Overview pg 297
  • Domestic Brands pg 299
  • Imported Brands pg 301

Bottled Water Advertising by Media pg 303

EXHIBITS

  • 10.114 U.S. Bottled Water Market Advertising Expenditures 1979 – 2017 pg 305
  • 10.115 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2017 pg 306
  • 10.116 Imported Bottled Water Advertising Expenditures 1979 – 2017 pg 307
  • 10.117 Leading Domestic Brands by Advertising Expenditures 2012 – 2017 pg 308
  • 10.118 Leading Domestic Brands by Share of Advertising Expenditures 2012 – 2017 pg 309
  • 10.119 Leading Domestic Brands Change in Advertising Expenditures 2013 – 2017 pg 310
  • 10.120 Leading Imported Brands by Advertising Expenditures 2012 – 2017 pg 311
  • 10.121 Leading Imported Brands by Share of Advertising Expenditures 2012 – 2017 pg 312
  • 10.122 Leading Imported Brands Change in Advertising Expenditures 2013 – 2017 pg 313
  • 10.123 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2012 – 2017 pg 314
  • 10.124 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2012 – 2017 pg 315
  • 10.125 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2013 – 2017 pg 316

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg 317

  • Overview pg 317
  • Comparative Demographics of Bottled Water Brands pg 321

EXHIBITS

  • 11.126 Demographics of the Bottled Water Consumer 2017 pg 325
  • 11.127 Demographics of the Poland Spring Consumer 2017 pg 327
  • 11.128 Demographics of the Evian Consumer 2017 pg 329
  • 11.129 Demographics of the Aquafina Consumer 2017 pg 331
  • 11.130 Demographics of the Dasani Consumer 2017 pg 333

APPENDIX

A. U.S. Population by Region 1978 – 2017 pg 335

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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