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This definitive U.S. bottled water market report from Beverage Marketing Corporation looks at the largest beverage category by volume and considers every aspect of this resilient category, the forces propelling its continued growth and its competitive circumstances. Sparkling, non–sparkling, imports, HOD, branded and private label, BMC dives into the details to look at the trends — where they've been and where they're headed. From discussions of the impact of the Coronavirus pandemic to detailed analysis of key companies' and brands' activities and sales results, this report covers it all. It also offers detailed analysis and data to put industry trends in perspective by covering nuances such as regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more. Data is provided from various vantage points from volume to retail and wholesale dollars to add perspective to this total market, all-sales-channel inclusive study of the on and off-premise bottled water industry. Meanwhile, discussion of trends and issues adds color and insight to the statistics.

  • 2023 Edition - Published September 2023.
  • Data through 2022 and market projections through 2027.
  • 325+ pages with extensive text analysis, graphs, charts and 125+ tables.
  • Immediate download, Word, PDF and Excel formats report, 3-user access.
Bottled Water in the U.S. through 2027
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Bottled Water in the U.S. through 2027 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • How did the various bottled water market segments perform in 2022, and how are they like to develop by 2027? What factors are driving the trends?
  • Which bottled water companies and brands experienced growth in 2022, and which did not?
  • Which non-sparkling water distribution channels will gain market share by 2027?
  • How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
  • Which package sizes and types are hot right now and which are not?
  • Which nations ship the most bottled water to the United States?
  • What are the drivers of the home- and office-delivery market for bottled water?

This bottled water research report features

The most comprehensive report available, Bottled Water in the U.S. through 2027 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2027 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

  • Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and market drivers including the aftermath of the covid-19 crisis. Data and analysis putting the U.S. market in context of the global perspective.
  • A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades.
  • Includes profiles of BlueTriton Brands (formerly Nestlé Waters North America), Nestle USA (which continues to handle imports such as Perrier), PepsiCo, Coca-Cola Company, Primo Water Corporation, CG Roxane, Culligan International, Keurig Dr Pepper, and Niagara Bottling. Also tracks the performance of the top domestic and imported brands.
  • Detailed analysis of the home- and-office delivery (HOD) segment and the leading HOD water companies.
  • Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume.
  • An analysis of non-sparkling volume by container type and by size as well as sparkling volume.
  • Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising).
  • Consumer demographic profiles comparing consumers of key bottled water brands.
  • Overview of the seltzer and club soda market and its key players.
  • Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2027, as well as five-year volume forecasts by region, distribution channels and packaging, and more.

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg 1

The National Bottled Water Market pg 2

  • Volume pg 3
  • Per Capita Consumption pg 4
  • Volume by Segment pg 6
  • Wholesale Dollar Sales pg 8
  • Prices pg 9
  • Seasonality pg 9
  • Retail Dollar Sales pg 9
  • Quarterly Growth Trends pg 10

EXHIBITS

  • 1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2022 pg 11
  • 1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1979 – 2027 pg 12
  • 1.3 U.S. Bottled Water Market Non-Sparkling, Domestic Sparkling & Import Gallonage 1979 – 2027 pg 13
  • 1.4 U.S. Bottled Water Market Gallonage by Segment 1980 – 2027 pg 14
  • 1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1980 – 2027 pg 15
  • 1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1981 – 2027 pg 16
  • 1.7 U.S. Bottled Water Market Estimated Non-Sparkling, Sparkling and Import Wholesale Dollars and Change 1984 – 2027 pg 17
  • 1.8 U.S. Bottled Water Market Estimated Wholesale Dollars by Segment 2000 – 2027 pg 18
  • 1.9 U.S. Bottled Water Market Share of Wholesale Dollars by Segment 2000 – 2027 pg 19
  • 1.10 U.S. Bottled Water Market Change in Wholesale Dollars by Segment 2001 – 2027 pg 20
  • 1.11 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2022 pg 21
  • 1.12 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2022 pg 22
  • 1.13 U.S. Bottled Water Market Estimated Retail Dollars 2018 – 2027 pg 23
  • 1.14 U.S. Bottled Water Market Estimated Share of Retail Dollars 2018 – 2027 pg 24
  • 1.15 U.S. Bottled Water Market Change in Retail Dollars 2019 – 2027 pg 25
  • 1.16 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2023 pg 26

2. THE REGIONAL BOTTLED WATER MARKETS

Regional Bottled Water Markets pg 27

  • Overview pg 27
  • Non-Sparkling Water pg 30
  • Sparkling Water pg 31
  • Per Capita Consumption pg 33

EXHIBITS

  • 2.17 U.S. Bottled Water Market Gallonage by Region 2017 – 2027 pg 38
  • 2.18 U.S. Bottled Water Market Share of Gallonage by Region 2017 – 2027 pg 39
  • 2.19 U.S. Bottled Water Market Change in Gallonage by Region 2018 – 2027 pg 40
  • 2.20 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2017 – 2027 pg 41
  • 2.21 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2017 – 2027 pg 42
  • 2.22 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2018 – 2027 pg 43
  • 2.23 U.S. Sparkling Bottled Water Market Gallonage by Region 2017 – 2027 pg 44
  • 2.24 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2017 – 2027 pg 45
  • 2.25 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2018 – 2027 pg 46
  • 2.26 U.S. Bottled Water Market Per Capita Consumption by Region 2017 – 2027 pg 47
  • 2.27 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2017 – 2027 pg 48
  • 2.28 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2017 – 2027 pg 49

3. THE HOD WATER MARKET

Home- and Office-Delivered Bottled Water pg 50

  • Overview pg 50
  • Recent Developments pg 56
  • Leading Companies and Brands pg 57
  • Number of Coolers pg 60

EXHIBITS

  • 3.29 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2017 – 2022 pg 61
  • 3.30 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2017 – 2022 pg 62
  • 3.31 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2018 – 2022 pg 63
  • 3.32 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2017 – 2022 pg 64
  • 3.33 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2017 – 2022 pg 65
  • 3.34 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2018 – 2022 pg 66
  • 3.35 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2017 – 2022 pg 67
  • 3.36 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2017 – 2022 pg 68
  • 3.37 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2018 – 2022 pg 69
  • 3.38 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2027 pg 70

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg 71

  • Overview pg 71
  • Volume pg 72

Volume of Imports by Origin pg 73

  • Regions of Origin pg 73
  • Countries of Origin pg 74

Value of Imports by Origin pg 76

  • Regions of Origin pg 76
  • Countries of Origin pg 77
  • Dollars Per Gallon pg 78

Imported Volume by Type pg 80

  • Imported Sparkling and Non-Sparkling Water pg 80

EXHIBITS

  • 4.39 Imported Bottled Water Market Gallonage, Sales and Growth 1979 – 2027 pg 81
  • 4.40 Imported Bottled Water Market Gallonage by Region 2017 – 2022 pg 82
  • 4.41 Imported Bottled Water Market Share by Region 2017 – 2022 pg 83
  • 4.42 Imported Bottled Water Market Change by Region 2018 – 2022 pg 84
  • 4.43 Leading Imported Water Countries Gallonage 2017 – 2022 pg 85
  • 4.44 Leading Imported Water Countries Share 2017 – 2022 pg 86
  • 4.45 Leading Imported Water Countries Gallonage Growth 2018 – 2022 pg 87
  • 4.46 Imported Bottled Water Market Dollar Value by Region 2017 – 2022 pg 88
  • 4.47 Imported Bottled Water Market Dollar Share by Region 2017 – 2022 pg 89
  • 4.48 Imported Bottled Water Market Dollar Growth by Region 2018 – 2022 pg 90
  • 4.49 Leading Imported Water Countries Dollar Value 2017 – 2022 pg 91
  • 4.50 Leading Imported Water Countries Share of Dollar Value 2017 – 2022 pg 92
  • 4.51 Leading Imported Water Countries Change in Dollar Value 2018 – 2022 pg 93
  • 4.52 Leading Imported Water Countries Dollars Per Gallon 2017 – 2022 pg 94
  • 4.53 Imported Bottled Water Market Volume by Type 1994 – 2027 pg 95
  • 4.54 Imported Bottled Water Market Share of Imports by Type 1994 – 2027 pg 96
  • 4.55 Imported Bottled Water Market Growth by Type 1995 – 2027 pg 97

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg 98

Non-Sparkling Volume by Distribution Channel pg 104

Domestic Sparkling Volume by Distribution Channel pg 107

Imported Volume by Distribution Channel pg 108

PET Water Share by Outlet pg 109

Bottled Water Dollar Sales by Distribution Channel pg 111

Bottled Water Dollar Sales by Channel & Water Type pg 113

Bottled Water Sales Average Price Per Gallon pg 114

  • Non-Sparkling pg 114
  • Domestic Sparkling pg 115
  • Imports pg 115
  • Average Price in Supermarkets pg 115

EXHIBITS

  • 5.56 U.S. Bottled Water Market Volume by Type of Distribution 2017 – 2027 pg 116
  • 5.57 U.S. Bottled Water Market Share by Type of Distribution 2017 – 2027 pg 117
  • 5.58 U.S. Bottled Water Market Growth by Type of Distribution 2018 – 2027 pg 118
  • 5.59 U.S. Bottled Water Market Volume by Distribution Channel 2017 – 2027 pg 119
  • 5.60 U.S. Bottled Water Market Share of Volume by Distribution Channel 2017 – 2027 pg 120
  • 5.61 U.S. Bottled Water Market Change in Volume by Distribution Channel 2018 – 2027 pg 121
  • 5.62 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2012 – 2027 pg 122
  • 5.63 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2012 – 2027 pg 123
  • 5.64 U.S. Bottled Water Market Growth by Water Type and Distribution 2013 – 2027 pg 124
  • 5.65 U.S. PET Water Market Volume by Distribution Channel 2017 – 2027 pg 125
  • 5.66 U.S. PET Water Market Share of Volume by Distribution Channel 2017 – 2027 pg 126
  • 5.67 U.S. PET Water Market Change in Volume by Distribution Channel 2018 – 2027 pg 127
  • 5.68 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2017 – 2027 pg 128
  • 5.69 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2017 – 2027 pg 129
  • 5.70 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2018 – 2027 pg 130
  • 5.71 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2012 – 2027 pg 131
  • 5.72 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2012 – 2027 pg 132
  • 5.73 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2013 – 2027 pg 133
  • 5.74 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2012 – 2027 pg 134
  • 5.75 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2013 – 2027 pg 135
  • 5.76 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2017 – 2027 pg 136

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg 137

Non-Sparkling Volume by Container Type pg 140

Non-Sparkling Volume by Container Size and Channel pg 141

Sparkling Volume by Container Type pg 144

EXHIBITS

  • 6.77 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2017 – 2027 pg 146
  • 6.78 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2017 – 2027 pg 147
  • 6.79 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2018 – 2027 pg 148
  • 6.80 Domestic Non-Sparkling Water Volume by Container Material 2017 – 2027 pg 149
  • 6.81 Domestic Non-Sparkling Water Share by Container Material 2017 – 2027 pg 150
  • 6.82 Domestic Non-Sparkling Water Growth by Container Material 2018 – 2027 pg 151
  • 6.83 Domestic Non-Sparkling Water Volume by Container Size 2017 – 2027 pg 152
  • 6.84 Domestic Non-Sparkling Water Share by Container Size 2017 – 2027 pg 153
  • 6.85 Domestic Non-Sparkling Water Growth by Container Size 2018 – 2027 pg 154
  • 6.86 Domestic Sparkling Water Volume by Container Material 2017 – 2027 pg 155
  • 6.87 Domestic Sparkling Water Share by Container Material 2017 – 2027 pg 156
  • 6.88 Domestic Sparkling Water Growth by Container Material 2018 – 2027 pg 157

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg 158

BlueTriton Brands pg 161

  • Poland Spring pg 169
  • Arrowhead pg 173
  • Deer Park pg 177
  • Ozarka pg 178
  • Zephyrhills pg 178
  • Ice Mountain pg 179
  • Pure Life pg 181
  • Saratoga Springpg 185

Nestlé USA pg 186

  • Perrier pg 188
  • San Pellegrino pg 191

PepsiCo, Inc. pg 192

  • Aquafina pg 192
  • bubly pg 198

Coca-Cola Company pg 200

  • Dasani pg 201
  • AHA pg 205
  • Topo Chico pg 206

Primo Water Corporation pg 208

Danone Waters North America pg 224

  • Evian pg 225

CG Roxane LLC pg 230

  • Alpine Spring pg 230

Culligan International pg 233

Keurig Dr Pepper pg 236

Niagara Bottling, LLC pg 238

The PET Water Market pg 241

The Leading Imported Bottled Water Brands pg 242

  • Evian pg 242
  • Fiji pg 242
  • San Pellegrino pg 247
  • Perrier pg 247
  • Volvic pg 247
  • Acqua Panna pg 248
  • Voss pg 249
  • Icelandic Glacial pg 251

EXHIBITS

  • 7.89 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2017 – 2022 pg 253
  • 7.90 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2017 – 2022 pg 254
  • 7.91 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2018 – 2022 pg 255
  • 7.92 Leading Bottled Water Companies Estimated Volume 2017 – 2022 pg 256
  • 7.93 Leading Bottled Water Companies Share of Estimated Volume 2017 – 2022 pg 257
  • 7.94 Leading Bottled Water Companies Change in Estimated Volume 2018 – 2022 pg 258
  • 7.95 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2017 – 2022 pg 259
  • 7.96 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2017 – 2022 pg 261
  • 7.97 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2018 – 2022 pg 263
  • 7.98 Leading Bottled Water Brands Wholesale Dollar Sales 2017 – 2022 pg 265
  • 7.99 Leading Bottled Water Brands Share of Wholesale Dollar Sales 2017 – 2022 pg 266
  • 7.100 Leading Bottled Water Brands Change in Wholesale Dollar Sales 2018 – 2022 pg 267
  • 7.101 PET Water Market in the U.S. Estimated Volume by Company 2017 – 2022 pg 268
  • 7.102 PET Water Market in the U.S. Volume Share by Company 2017 – 2022 pg 269
  • 7.103 PET Water Market in the U.S. Change in Volume by Company 2018 – 2022 pg 270
  • 7.104 The Leading Imported Water Brands Estimated Volume 2017 – 2022 pg 271
  • 7.105 The Leading Imported Water Brands Share of Estimated Volume 2017 – 2022 pg 272
  • 7.106 The Leading Imported Water Brands Volume Growth 2018 – 2022 pg 273

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg 274

  • Overview pg 274
  • Volume pg 274

Club Soda and Seltzer Water Companies and Brands pg 277

  • Overview pg 277
  • Polar pg 278
  • Schweppes pg 280
  • Canada Dry pg 281
  • Vintagepg 281
  • Seagram pg 282

EXHIBITS

  • 8.107 Club Soda/Seltzer Estimated Volume 2017 – 2027 pg 283
  • 8.108 Club Soda/Seltzer Estimated Volume Share 2017 – 2027 pg 284
  • 8.109 Club Soda/Seltzer Estimated Volume Growth 2018 – 2027 pg 285
  • 8.110 Club Soda/Seltzer Estimated Volume by Brand 2017 – 2022 pg 286
  • 8.111 Club Soda/Seltzer Estimated Share by Brand 2017 – 2022 pg 287
  • 8.112 Club Soda/Seltzer Estimated Growth by Brand 2018 – 2022 pg 288

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg 289

  • Overview pg 289
  • Volume pg 290

EXHIBITS

  • 9.113 Retail PET Bottled Water Volume by Source 2000 – 2027 pg 292
  • 9.114 Retail PET Bottled Water Share by Source 2000 – 2027 pg 293
  • 9.115 Retail PET Bottled Water Growth by Source 2001 – 2027 pg 294

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg 295

  • Overview pg 295
  • Domestic Brands pg 297
  • Imported Brands pg 299

Bottled Water Advertising by Media pg 300

EXHIBITS

  • 10.116 U.S. Bottled Water Market Advertising Expenditures 1979 – 2022 pg 302
  • 10.117 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2022 pg 303
  • 10.118 Imported Bottled Water Advertising Expenditures 1979 – 2022 pg 304
  • 10.119 Leading Domestic Brands by Advertising Expenditures 2017 – 2022 pg 305
  • 10.120 Leading Domestic Brands by Share of Advertising Expenditures 2017 – 2022 pg 306
  • 10.121 Leading Domestic Brands Change in Advertising Expenditures 2018 – 2022 pg 307
  • 10.122 Leading Imported Brands by Advertising Expenditures 2017 – 2022 pg 308
  • 10.123 Leading Imported Brands by Share of Advertising Expenditures 2017 – 2022 pg 309
  • 10.124 Leading Imported Brands Change in Advertising Expenditures 2018 – 2022 pg 310
  • 10.125 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2017 – 2022 pg 311
  • 10.126 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2017 – 2022 pg 312
  • 10.127 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2018 – 2022 pg 313

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg 314

  • Overview pg 314
  • Comparative Demographics of Bottled Water Brands pg 318

EXHIBITS

  • 11.128 Demographics of the Bottled Water Consumer 2022 pg 322
  • 11.129 Demographics of the Evian Consumer 2022 pg 324
  • 11.130 Demographics of the Aquafina Consumer 2022 pg 326
  • 11.131 Demographics of the Dasani Consumer 2022 pg 328

Appendix

A. U.S. Population by Region 1981 – 2022 pg 330

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.

 


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