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This definitive U.S. bottled water market report looks at the largest beverage category by volume and considers every aspect of this resilient category and its competitive circumstances. From discussions of the impact of the Coronavirus pandemic to detailed analysis of key companies’ and brands' activities and sales results, this report covers it all. It also offers detailed analysis and data to put industry trends in perspective by covering nuances such as regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more.

New in 2020:Expanded coverage of the high-end bottled water segment.

  • 2020 Edition - Published August 2020.
  • Data through 2019 and market projections through 2024.
  • 325+ pages with extensive text analysis, graphs, charts and 125+ tables.
  • Immediate download, Word, PDF and Excel formats report, 3-user access.
Bottled Water in the U.S. through 2024
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

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The answers you need

Bottled Water in the U.S. through 2024 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
  • Which package sizes and types are hot right now and which are not?
  • How did the various bottled water market segments perform in 2019, and how are they like to develop by 2024?
  • Which bottled water companies and brands experienced growth in 2019, and which did not?
  • What are the drivers of the home- and office-delivery market for bottled water?
  • Which nations ship the most bottled water to the United States?
  • Which non-sparkling water distribution channels will gain market share by 2024?

This bottled water research report features

The most comprehensive report available, Bottled Water in the U.S. through 2024 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2024 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

  • Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and market drivers including the Covid-19 crisis. Data and analysis putting the U.S. market in context of the global perspective.
  • A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades.
  • Includes profiles of the Nestlé Waters North America (NWNA), PepsiCo, Coca-Cola Company, Primo Water Corporation (the surviving corporation after the amalgamation of Primo and Cott Corporation/DS Services of America), CG Roxane, Culligan International, Keurig Dr Pepper, and Niagara Bottling. Also tracks the performance of the top domestic and imported brands.
  • Detailed analysis of the home-and-office delivery (HOD) segment and the leading HOD water companies.
  • Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume.
  • An analysis of non-sparkling volume by container type and by size as well as sparkling volume.
  • Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising).
  • Consumer demographic profiles comparing consumers of key bottled water brands.
  • Overview of the seltzer and club soda market and its key players.
  • Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2024, as well as five-year volume forecasts by region, distribution channels and packaging, and more.

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg 1

The National Bottled Water Market pg 2

  • Volume pg 3
  • Per Capita Consumption pg 4
  • Volume by Segment pg 6
  • Wholesale Dollar Sales pg 8
  • Prices pg 9
  • Seasonality pg 9
  • Retail Dollar Sales pg 9
  • Quarterly Growth Trends pg 10
  • Bottled Water Market’s Response to Covid-19 pg 11

EXHIBITS

  • 1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2019 pg 13
  • 1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1977 – 2024 pg 14
  • 1.3 U.S. Bottled Water Market Non-Sparkling, Domestic Sparkling & Import Gallonage 1977 – 2024 pg 15
  • 1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2024 pg 16
  • 1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2024 pg 17
  • 1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2024 pg 18
  • 1.7 U.S. Bottled Water Market Estimated Non-Sparkling, Sparkling and Import Wholesale Dollars and Change 1984 – 2024 pg 19
  • 1.8 U.S. Bottled Water Market Estimated Wholesale Dollars by Segment 2000 – 2024 pg 20
  • 1.9 U.S. Bottled Water Market Share of Wholesale Dollars by Segment 2000 – 2024 pg 21
  • 1.10 U.S. Bottled Water Market Change in Wholesale Dollars by Segment 2001 – 2024 pg 22
  • 1.11 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2019 pg 23
  • 1.12 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2019 pg 24
  • 1.13 U.S. Bottled Water Market Estimated Retail Dollars 2015 – 2024 pg 25
  • 1.14 U.S. Bottled Water Market Estimated Share of Retail Dollars 2015 – 2024 pg 26
  • 1.15 U.S. Bottled Water Market Change in Retail Dollars 2016 – 2024 pg 27
  • 1.16 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2020 pg 28
  • 1.17 U.S. Bottled Water Market Volume Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 29
  • 1.18 U.S. Bottled Water Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 30
  • 1.19 U.S. Bottled Water Market Retail Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 pg 31

2. THE REGIONAL BOTTLED WATER MARKETS

Regional Bottled Water Markets pg 32

  • Overview pg 32
  • Non-Sparkling Water pg 35
  • Sparkling Water pg 36
  • Per Capita Consumption pg 38

EXHIBITS

  • 2.20 U.S. Bottled Water Market Gallonage by Region 2014 – 2024 pg 43
  • 2.21 U.S. Bottled Water Market Share of Gallonage by Region 2014 – 2024 pg 44
  • 2.22 U.S. Bottled Water Market Change in Gallonage by Region 2015 – 2024 pg 45
  • 2.23 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2014 – 2024 pg 46
  • 2.24 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2014 – 2024 pg 47
  • 2.25 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2015 – 2024 pg 48
  • 2.26 U.S. Sparkling Bottled Water Market Gallonage by Region 2014 – 2024 pg 49
  • 2.27 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2014 – 2024 pg 50
  • 2.28 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2015 – 2024 pg 5
  • 1
  • 2.29 U.S. Bottled Water Market Per Capita Consumption by Region 2014 – 2024 pg 52
  • 2.30 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2014 – 2024 pg 53
  • 2.31 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2014 – 2024 pg 54

3. THE HOD WATER MARKET

Home- and Office-Delivered Bottled Water pg 55

  • Overview pg 55
  • Recent Developments pg 61
  • Leading Companies and Brands pg 63
  • Number of Coolers pg 65

EXHIBITS

  • 3.32 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2014 – 2019 pg 66
  • 3.33 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2014 – 2019 pg 67
  • 3.34 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2015 – 2019 pg 68
  • 3.35 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2014 – 2019 pg 69
  • 3.36 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2014 – 2019 pg 70
  • 3.37 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2015 – 2019 pg 71
  • 3.38 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2014 – 2019 pg 72
  • 3.39 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2014 – 2019 pg 73
  • 3.40 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2015 – 2019 pg 74
  • 3.41 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2024 pg 75

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg 76

  • Overview pg 76
  • Volume pg 77

Volume of Imports by Origin pg 78

  • Regions of Origin pg 78
  • Countries of Origin pg 79

Value of Imports by Origin pg 81

  • Regions of Origin pg 81
  • Countries of Origin pg 82
  • Dollars Per Gallon pg 83

Imported Volume by Type pg 85

  • Imported Sparkling and Non-Sparkling Water pg 85

EXHIBITS

  • 4.42 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2024 pg 86
  • 4.43 Imported Bottled Water Market Gallonage by Region 2014 – 2019 pg 87
  • 4.44 Imported Bottled Water Market Share by Region 2014 – 2019 pg 88
  • 4.45 Imported Bottled Water Market Change by Region 2015 – 2019 pg 89
  • 4.46 Leading Imported Water Countries Gallonage 2014 – 2019 pg 90
  • 4.47 Leading Imported Water Countries Share 2014 – 2019 pg 91
  • 4.48 Leading Imported Water Countries Gallonage Growth 2015 – 2019 pg 92
  • 4.49 Imported Bottled Water Market Dollar Value by Region 2014 – 2019 pg 93
  • 4.50 Imported Bottled Water Market Dollar Share by Region 2014 – 2019 pg 94
  • 4.51 Imported Bottled Water Market Dollar Growth by Region 2015 – 2019 pg 95
  • 4.52 Leading Imported Water Countries Dollar Value 2014 – 2019 pg 96
  • 4.53 Leading Imported Water Countries Share of Dollar Value 2014 – 2019 pg 97
  • 4.54 Leading Imported Water Countries Change in Dollar Value 2015 – 2019 pg 98
  • 4.55 Leading Imported Water Countries Dollars Per Gallon 2014 – 2019 pg 99
  • 4.56 Imported Bottled Water Market Volume by Type 1994 – 2024 pg 100
  • 4.57 Imported Bottled Water Market Share of Imports by Type 1994 – 2024 pg 101
  • 4.58 Imported Bottled Water Market Growth by Type 1995 – 2024 pg 102

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg 103

Non-Sparkling Volume by Distribution Channel pg 109

Domestic Sparkling Volume by Distribution Channel pg 112

Imported Volume by Distribution Channel pg 113

PET Water Share by Outlet pg 114

Bottled Water Dollar Sales by Distribution Channel pg 116

Bottled Water Dollar Sales by Channel & Water Type pg 118

Bottled Water Sales Average Price Per Gallon pg 119

  • Non-Sparkling pg 119
  • Domestic Sparkling pg 120
  • Imports pg 120
  • Average Price in Supermarkets pg 120

EXHIBITS

  • 5.59 U.S. Bottled Water Market Volume by Type of Distribution 2014 – 2024 pg 121
  • 5.60 U.S. Bottled Water Market Share by Type of Distribution 2014 – 2024 pg 122
  • 5.61 U.S. Bottled Water Market Growth by Type of Distribution 2015 – 2024 pg 123
  • 5.62 U.S. Bottled Water Market Volume by Distribution Channel 2014 – 2024 pg 124
  • 5.63 U.S. Bottled Water Market Share of Volume by Distribution Channel 2014 – 2024 pg 125
  • 5.64 U.S. Bottled Water Market Change in Volume by Distribution Channel 2015 – 2024 pg 126
  • 5.65 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2009 – 2024 pg 127
  • 5.66 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2009 – 2024 pg 128
  • 5.67 U.S. Bottled Water Market Growth by Water Type and Distribution 2010 – 2024 pg 129
  • 5.68 U.S. PET Water Market Volume by Distribution Channel 2014 – 2024 pg 130
  • 5.69 U.S. PET Water Market Share of Volume by Distribution Channel 2014 – 2024 pg 131
  • 5.70 U.S. PET Water Market Change in Volume by Distribution Channel 2015 – 2024 pg 132
  • 5.71 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2014 – 2024 pg 133
  • 5.72 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2014 – 2024 pg 134
  • 5.73 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2015 – 2024 pg 135
  • 5.74 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2009 – 2024 pg 136
  • 5.75 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2009 – 2024 pg 137
  • 5.76 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2010 – 2024 pg 138
  • 5.77 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2009 – 2024 pg 139
  • 5.78 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2010 – 2024 pg 140
  • 5.79 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2014 – 2019 pg 141

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg 142

Non-Sparkling Volume by Container Type pg 145

Non-Sparkling Volume by Container Size and Channel pg 146

Sparkling Volume by Container Type pg 149

EXHIBITS

  • 6.80 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2014 – 2024 pg 151
  • 6.81 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2014 – 2024 pg 152
  • 6.82 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2015 – 2024 pg 153
  • 6.83 Domestic Non-Sparkling Water Volume by Container Material 2014 – 2024 pg 154
  • 6.84 Domestic Non-Sparkling Water Share by Container Material 2014 – 2024 pg 155
  • 6.85 Domestic Non-Sparkling Water Growth by Container Material 2015 – 2024 pg 156
  • 6.86 Domestic Non-Sparkling Water Volume by Container Size 2014 – 2024 pg 157
  • 6.87 Domestic Non-Sparkling Water Share by Container Size 2014 – 2024 pg 158
  • 6.88 Domestic Non-Sparkling Water Growth by Container Size 2015 – 2024 pg 159
  • 6.89 Domestic Sparkling Water Volume by Container Material 2014 – 2024 pg 160
  • 6.90 Domestic Sparkling Water Share by Container Material 2014 – 2024 pg 161
  • 6.91 Domestic Sparkling Water Growth by Container Material 2015 – 2024 pg 162

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg 163

Nestlé Waters North America, Inc. pg 166

  • Poland Spring pg 173
  • Arrowhead pg 178
  • Deer Park pg 183
  • Ozarka pg 184
  • Zephyrhills pg 184
  • Ice Mountain pg 185
  • Nestlé Pure Life pg 187
  • Perrier pg 191

PepsiCo, Inc. pg 196

  • Aquafina pg 196
  • LIFEWTR pg 202
  • bubly pg 203

Coca-Cola Company pg 205

  • Dasani pg 206
  • AHA pg 211
  • Topo Chico pg 211

Primo Water Corporation pg 213

Danone Waters North America pg 229

  • Evian pg 230

CG Roxane LLC pg 235

  • Alpine Spring pg 235

Culligan International pg 237

Keurig Dr Pepper pg 240

Niagara Bottling, LLC pg 242

The PET Water Market pg 245

The Leading Imported Bottled Water Brands pg 246

  • Evian pg 246
  • Fiji pg 246
  • San Pellegrino pg 251
  • Perrier pg 252
  • Volvic pg 252
  • Acqua Panna pg 253
  • Voss pg 253
  • Icelandic Glacial pg 255

EXHIBITS

  • 7.92 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2014 – 2019 pg 257
  • 7.93 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2014 – 2019 pg 258
  • 7.94 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2015 – 2019 pg 259
  • 7.95 Leading Bottled Water Companies Estimated Volume 2014 – 2019 pg 260
  • 7.96 Leading Bottled Water Companies Share of Estimated Volume 2014 – 2019 pg 261
  • 7.97 Leading Bottled Water Companies Change in Estimated Volume 2015 – 2019 pg 262
  • 7.98 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2014 – 2019 pg 263
  • 7.99 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2014 – 2019 pg 265
  • 7.100 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2015 – 2019 pg 267
  • 7.101 Leading Bottled Water Brands Wholesale Dollar Sales 2014 – 2019 pg 269
  • 7.102 Leading Bottled Water Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 270
  • 7.103 Leading Bottled Water Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 271
  • 7.104 PET Water Market in the U.S. Estimated Volume by Company 2014 – 2019 pg 272
  • 7.105 PET Water Market in the U.S. Volume Share by Company 2014 – 2019 pg 273
  • 7.106 PET Water Market in the U.S. Change in Volume by Company 2015 – 2019 pg 274
  • 7.107 The Leading Imported Water Brands Estimated Volume 2014 – 2019 pg 275
  • 7.108 The Leading Imported Water Brands Share of Estimated Volume 2014 – 2019 pg 276
  • 7.109 The Leading Imported Water Brands Volume Growth 2015 – 2019 pg 277

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg 278

  • Overview pg 278
  • Volume pg 278

Club Soda and Seltzer Water Companies and Brands pg 281

  • Overview pg 281
  • Polar pg 282
  • Schweppes pg 283
  • Canada Dry pg 284
  • Vintage pg 285
  • Seagram pg 285

EXHIBITS

  • 8.110 Club Soda/Seltzer Estimated Volume 2014 – 2024 pg 287
  • 8.111 Club Soda/Seltzer Estimated Volume Share 2014 – 2024 pg 288
  • 8.112 Club Soda/Seltzer Estimated Volume Growth 2015 – 2024 pg 289
  • 8.113 Club Soda/Seltzer Estimated Volume by Brand 2014 – 2019 pg 290
  • 8.114 Club Soda/Seltzer Estimated Share by Brand 2014 – 2019 pg 291
  • 8.115 Club Soda/Seltzer Estimated Growth by Brand 2015 – 2019 pg 292

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg 293

  • Overview pg 293
  • Volume pg 294

EXHIBITS

  • 9.116 Retail PET Bottled Water Volume by Source 2000 – 2024 pg 296
  • 9.117 Retail PET Bottled Water Share by Source 2000 – 2024 pg 297
  • 9.118 Retail PET Bottled Water Growth by Source 2001 – 2024 pg 298

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg 299

  • Overview pg 299
  • Domestic Brands pg 301
  • Imported Brands pg 303

Bottled Water Advertising by Media pg 305

EXHIBITS

  • 10.119 U.S. Bottled Water Market Advertising Expenditures 1979 – 2019 pg 307
  • 10.120 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2019 pg 308
  • 10.121 Imported Bottled Water Advertising Expenditures 1979 – 2019 pg 309
  • 10.122 Leading Domestic Brands by Advertising Expenditures 2014 – 2019 pg 310
  • 10.123 Leading Domestic Brands by Share of Advertising Expenditures 2014 – 2019 pg 311
  • 10.124 Leading Domestic Brands Change in Advertising Expenditures 2015 – 2019 pg 312
  • 10.125 Leading Imported Brands by Advertising Expenditures 2014 – 2019 pg 313
  • 10.126 Leading Imported Brands by Share of Advertising Expenditures 2014 – 2019 pg 314
  • 10.127 Leading Imported Brands Change in Advertising Expenditures 2015 – 2019 pg 315
  • 10.128 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2014 – 2019 pg 316
  • 10.129 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2014 – 2019 pg 317
  • 10.130 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2015 – 2019 pg 318

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg 319

  • Overview pg 319
  • Comparative Demographics of Bottled Water Brands pg 323

EXHIBITS

  • 11.131 Demographics of the Bottled Water Consumer 2019 pg 326
  • 11.132 Demographics of the Poland Spring Consumer 2019 pg 328
  • 11.133 Demographics of the Evian Consumer 2019 pg 330
  • 11.134 Demographics of the Aquafina Consumer 2019 pg 332
  • 11.135 Demographics of the Dasani Consumer 2019 pg 334

APPENDIX

A. U.S. Population by Region 1980 – 2019 pg 336

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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