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This definitive U.S. bottled water market report looks at the largest beverage category by volume and considers every aspect of this resilient category and its competitive circumstances. Its detailed analysis of the industry covers regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more.

  • 2019 Edition - Published August 2019.
  • Data through 2018 and market projections through 2023.
  • 325+ pages with extensive text analysis, graphs, charts and 125+ tables.
  • Immediate download, PDF and Word format report, 3-user access.
Bottled Water in the U.S. through 2023
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Bottled Water in the U.S. through 2023 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
  • Which package sizes and types are hot right now and which are not?
  • How did the various bottled water market segments perform in 2018, and how are they like to develop by 2023?
  • Which bottled water companies and brands experienced growth in 2018, and which did not?
  • What are the drivers of the home- and office-delivery market for bottled water? Will HOD's recent mini-revival continue to 2023?
  • Which nations ship the most bottled water to the U.S. and how does imported water affect the domestic producers?
  • Which non-sparkling water distribution channels will gain market share by 2023?

This bottled water research report features

The most comprehensive report available, Bottled Water in the U.S. through 2023 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2023 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

  • Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and putting the U.S. market in a global perspective
  • A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades
  • Includes profiles of the Nestlé Waters North America (NWNA), PepsiCo, Coca-Cola Company, DS Services of America, CG Roxane, Culligan International, Keurig Dr Pepper, Primo Water Corporation and Niagara Bottling. Also tracks the performance of the top domestic and imported brands and the leading HOD water companies
  • Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume
  • An analysis of non-sparkling volume by container type and by size as well as sparkling volume
  • Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising)
  • Consumer demographic profiles comparing consumers of key bottled water brands
  • Overview of the seltzer and club soda market and its key players
  • Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2023, as well as five-year volume forecasts by region, distribution channels and packaging, and more

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg 1

The National Bottled Water Market pg 2

  • Volume pg 3
  • Per Capita Consumption pg 4
  • Volume by Segment pg 6
  • Wholesale Dollar Sales pg 8
  • Prices pg 9
  • Seasonality pg 9
  • Retail Dollar Sales pg 9
  • Quarterly Growth Trends pg 10
  • Overview & Issue spg 11

EXHIBITS

  • 1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2018 pg 16
  • 1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2023 pg 17
  • 1.3 U.S. Bottled Water Market Non-Sparkling, Sparkling & Import Gallonage 1976 – 2023 pg 18
  • 1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2023 pg 19
  • 1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2023 pg 20
  • 1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2023 pg 21
  • 1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2023 pg 22
  • 1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2023 pg 23
  • 1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2023 pg 24
  • 1.10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2018 pg 25
  • 1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2018 pg 26
  • 1.12 U.S. Bottled Water Market Estimated Retail Dollars 2014 – 2023 pg 27
  • 1.13 U.S. Bottled Water Market Estimated Share of Retail Dollars 2014 – 2023 pg 28
  • 1.14 U.S. Bottled Water Market Change in Retail Dollars 2015 – 2023 pg 29
  • 1.15 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2019 pg 30

2. THE REGIONAL BOTTLED WATER MARKETS

Regional Bottled Water Markets pg 31

  • Overview pg 31
  • Non-Sparkling Water pg 34
  • Sparkling Water pg 35
  • Per Capita Consumption pg 37

EXHIBITS

  • 2.16 U.S. Bottled Water Market Gallonage by Region 2013 – 2023 pg 42
  • 2.17 U.S. Bottled Water Market Share of Gallonage by Region 2013 – 2023 pg 43
  • 2.18 U.S. Bottled Water Market Change in Gallonage by Region 2014 – 2023 pg 44
  • 2.19 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2013 – 2023 pg 45
  • 2.20 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2013 – 2023 pg 46
  • 2.21 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2014 – 2023 pg 47
  • 2.22 U.S. Sparkling Bottled Water Market Gallonage by Region 2013 – 2023 pg 48
  • 2.23 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2013 – 2023 pg 49
  • 2.24 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2014 – 2023 pg 50
  • 2.25 U.S. Bottled Water Market Per Capita Consumption by Region 2013 – 2023 pg 51
  • 2.26 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2013 – 2023 pg 52
  • 2.27 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2013 – 2023 pg 53

3. THE HOD WATER MARKET

Home- and Office-Delivered Bottled Water pg 54

  • Overview pg 54
  • Leading Companies and Brands pg 60
  • Number of Coolers pg 62

EXHIBITS

  • 3.28 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2013 – 2018 pg 63
  • 3.29 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2013 – 2018 pg 64
  • 3.30 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2014 – 2018 pg 65
  • 3.31 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2013 – 2018 pg 66
  • 3.32 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2013 – 2018 pg 67
  • 3.33 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2014 – 2018 pg 68
  • 3.34 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2013 – 2018 pg 69
  • 3.35 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2013 – 2018 pg 70
  • 3.36 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2014 – 2018 pg 71
  • 3.37 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2023 pg 72

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg 73

  • Overview pg 73
  • Volume pg 74

Volume of Imports by Origin pg 75

  • Regions of Origin pg 75
  • Countries of Origin pg 77

Value of Imports by Origin pg 79

  • Regions of Origin pg 79
  • Countries of Origin pg 80
  • Dollars Per Gallon pg 81

Imported Volume by Type pg 83

  • Imported Sparkling and Non-Sparkling Water pg 83

EXHIBITS

  • 4.38 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2023 pg 84
  • 4.39 Imported Bottled Water Market Gallonage by Region 2013 – 2018 pg 85
  • 4.40 Imported Bottled Water Market Share by Region 2013 – 2018 pg 86
  • 4.41 Imported Bottled Water Market Change by Region 2014 – 2018 pg 87
  • 4.42 Leading Imported Water Countries Gallonage 2013 – 2018 pg 88
  • 4.43 Leading Imported Water Countries Share 2013 – 2018 pg 89
  • 4.44 Leading Imported Water Countries Gallonage Growth 2014 – 2018 pg 90
  • 4.45 Imported Bottled Water Market Dollar Value by Region 2013 – 2018 pg 91
  • 4.46 Imported Bottled Water Market Dollar Share by Region 2013 – 2018 pg 92
  • 4.47 Imported Bottled Water Market Dollar Growth by Region 2014 – 2018 pg 93
  • 4.48 Leading Imported Water Countries Dollar Value 2013 – 2018 pg 94
  • 4.49 Leading Imported Water Countries Share of Dollar Value 2013 – 2018 pg 95
  • 4.50 Leading Imported Water Countries Change in Dollar Value 2014 – 2018 pg 96
  • 4.51 Leading Imported Water Countries Dollars Per Gallon 2013 – 2018 pg 97
  • 4.52 Imported Bottled Water Market Volume by Type 1994 – 2023 pg 98
  • 4.53 Imported Bottled Water Market Share of Imports by Type 1994 – 2023 pg 99
  • 4.54 Imported Bottled Water Market Growth by Type 1995 – 2023 pg 100

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg 101

Non-Sparkling Volume by Distribution Channel pg 107

Domestic Sparkling Volume by Distribution Channel pg 110

Imported Volume by Distribution Channel pg 111

PET Water Share by Outlet pg 112

Bottled Water Dollar Sales by Distribution Channel pg 114

Bottled Water Dollar Sales by Channel & Water Type pg 116

Bottled Water Sales Average Price Per Gallon pg 117

  • Non-Sparkling pg 117
  • Domestic Sparkling pg 118
  • Imports pg 118
  • Average Price in Supermarkets pg 118

EXHIBITS

  • 5.55 U.S. Bottled Water Market Volume by Type of Distribution 2013 – 2023 pg 119
  • 5.56 U.S. Bottled Water Market Share by Type of Distribution 2013 – 2023 pg 120
  • 5.57 U.S. Bottled Water Market Growth by Type of Distribution 2014 – 2023 pg 121
  • 5.58 U.S. Bottled Water Market Volume by Distribution Channel 2013 – 2023 pg 122
  • 5.59 U.S. Bottled Water Market Share of Volume by Distribution Channel 2013 – 2023 pg 123
  • 5.60 U.S. Bottled Water Market Change in Volume by Distribution Channel 2014 – 2023 pg 124
  • 5.61 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2008 – 2023 pg 125
  • 5.62 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2008 – 2023 pg 126
  • 5.63 U.S. Bottled Water Market Growth by Water Type and Distribution 2009 – 2023 pg 127
  • 5.64 U.S. PET Water Market Volume by Distribution Channel 2013 – 2023 pg 128
  • 5.65 U.S. PET Water Market Share of Volume by Distribution Channel 2013 – 2023 pg 129
  • 5.66 U.S. PET Water Market Change in Volume by Distribution Channel 2014 – 2023 pg 130
  • 5.67 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2013 – 2023 pg 131
  • 5.68 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2013 – 2023 pg 132
  • 5.69 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2014 – 2023 pg 133
  • 5.70 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2008 – 2023 pg 134
  • 5.71 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2008 – 2023 pg 135
  • 5.72 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2009 – 2023 pg 136
  • 5.73 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2008 – 2023 pg 137
  • 5.74 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2009 – 2023 pg 138
  • 5.75 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2013 – 2018 pg 139

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg 140

Non-Sparkling Volume by Container Type pg 143

Non-Sparkling Volume by Container Size and Channel pg 144

Sparkling Volume by Container Type pg 147

EXHIBITS

  • 6.76 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2013 – 2023 pg 149
  • 6.77 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2013 – 2023 pg 150
  • 6.78 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2014 – 2023 pg 151
  • 6.79 Domestic Non-Sparkling Water Volume by Container Material 2013 – 2023 pg 152
  • 6.80 Domestic Non-Sparkling Water Share by Container Material 2013 – 2023 pg 153
  • 6.81 Domestic Non-Sparkling Water Growth by Container Material 2014 – 2023 pg 154
  • 6.82 Domestic Non-Sparkling Water Volume by Container Size 2013 – 2023 pg 155
  • 6.83 Domestic Non-Sparkling Water Share by Container Size 2013 – 2023 pg 156
  • 6.84 Domestic Non-Sparkling Water Growth by Container Size 2014 – 2023 pg 157
  • 6.85 Domestic Sparkling Water Volume by Container Material 2013 – 2023 pg 158
  • 6.86 Domestic Sparkling Water Share by Container Material 2013 – 2023 pg 159
  • 6.87 Domestic Sparkling Water Growth by Container Material 2014 – 2023 pg 160

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg 161

Nestlé Waters North America, Inc. pg 164

  • Poland Spring pg 170
  • Arrowhead pg 175
  • Deer Park pg 179
  • Ozarka pg 180
  • Zephyrhills pg 181
  • Ice Mountain pg 182
  • Nestlé Pure Life pg 183
  • Perrier pg 187

PepsiCo, Inc.pg 191

  • Aquafina pg 191
  • LIFEWTR pg 197
  • bubly pg 199

Coca-Cola Companypg 200

  • Dasani pg 201
  • Topo Chico pg 208

DS Services of America, Inc.pg 209

Danone Waters North Americapg 223

  • Evian pg 224

CG Roxane LLCpg 228

  • Alpine Spring pg 228

Culligan Internationalpg 230

Keurig Dr Pepperpg 233

Primo Water Corporationpg 235

Niagara Bottling, LLCpg 237

The PET Water Market pg 240

The Leading Imported Bottled Water Brands pg 241

  • Evian pg 241
  • Fiji pg 241
  • San Pellegrino pg 246
  • Perrier pg 247
  • Volvic pg 247
  • Acqua Panna pg 248
  • Apollinaris pg 249
  • Voss pg 249
  • Iceland Spring pg 251
  • Icelandic Glacial pg 251
  • Himalayan Natural Mineral Water pg 252

EXHIBITS

  • 7.88 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2013 – 2018 pg 253
  • 7.89 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2013 – 2018 pg 254
  • 7.90 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2014 – 2018 pg 255
  • 7.91 Leading Bottled Water Companies Estimated Volume 2013 – 2018 pg 256
  • 7.92 Leading Bottled Water Companies Share of Estimated Volume 2013 – 2018 pg 257
  • 7.93 Leading Bottled Water Companies Change in Estimated Volume 2014 – 2018 pg 258
  • 7.94 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2013 – 2018 pg 259
  • 7.95 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2013 – 2018 pg 261
  • 7.96 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2014 – 2018 pg 263
  • 7.97 Leading Bottled Water Brands Dollar Sales 2013 – 2018 pg 265
  • 7.98 Leading Bottled Water Brands Share of Dollar Sales 2013 – 2018 pg 266
  • 7.99 Leading Bottled Water Brands Change in Dollar Sales 2014 – 2018 pg 267
  • 7.100 PET Water Market in the U.S. Estimated Volume by Company 2013 – 2018 pg 268
  • 7.101 PET Water Market in the U.S. Volume Share by Company 2013 – 2018 pg 269
  • 7.102 PET Water Market in the U.S. Change in Volume by Company 2014 – 2018 pg 270
  • 7.103 The Leading Imported Water Brands Estimated Volume 2013 – 2018 pg 271
  • 7.104 The Leading Imported Water Brands Volume Growth 2014 – 2018 pg 272

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg 273

  • Overview pg 273
  • Volume pg 273

Club Soda and Seltzer Water Companies and Brands pg 276

  • Overview pg 276
  • Polar pg 277
  • Schweppes pg 278
  • Canada Dry pg 279
  • Vintage pg 280
  • Seagram pg 280

EXHIBITS

  • 8.105 Club Soda/Seltzer Estimated Volume 2013 – 2023 pg 282
  • 8.106 Club Soda/Seltzer Estimated Volume Share 2013 – 2023 pg 283
  • 8.107 Club Soda/Seltzer Estimated Volume Growth 2014 – 2023 pg 284
  • 8.108 Club Soda/Seltzer Estimated Volume by Brand 2013 – 2018 pg 285
  • 8.109 Club Soda/Seltzer Estimated Share by Brand 2013 – 2018 pg 286
  • 8.110 Club Soda/Seltzer Estimated Growth by Brand 2014 – 2018 pg 287

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg 288

  • Overview pg 288
  • Volume pg 289

EXHIBITS

  • 9.111 Retail PET Bottled Water Volume by Source 2000 – 2023 pg 291
  • 9.112 Retail PET Bottled Water Share by Source 2000 – 2023 pg 292
  • 9.113 Retail PET Bottled Water Growth by Source 2001 – 2023 pg 293

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg 294

  • Overview pg 294
  • Domestic Brands pg 296
  • Imported Brands pg 298

Bottled Water Advertising by Media pg 300

EXHIBITS

  • 10.114 U.S. Bottled Water Market Advertising Expenditures 1979 – 2018 pg 302
  • 10.115 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2018 pg 303
  • 10.116 Imported Bottled Water Advertising Expenditures 1979 – 2018 pg 304
  • 10.117 Leading Domestic Brands by Advertising Expenditures 2013 – 2018 pg 305
  • 10.118 Leading Domestic Brands by Share of Advertising Expenditures 2013 – 2018 pg 306
  • 10.119 Leading Domestic Brands Change in Advertising Expenditures 2014 – 2018 pg 307
  • 10.120 Leading Imported Brands by Advertising Expenditures 2013 – 2018 pg 308
  • 10.121 Leading Imported Brands by Share of Advertising Expenditures 2013 – 2018 pg 309
  • 10.122 Leading Imported Brands Change in Advertising Expenditures 2014 – 2018 pg 310
  • 10.123 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2013 – 2018 pg 311
  • 10.124 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2013 – 2018 pg 312
  • 10.125 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2014 – 2018 pg 313

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg 314

  • Overview pg 314
  • Comparative Demographics of Bottled Water Brands pg 318

EXHIBITS

  • 11.126 Demographics of the Bottled Water Consumer 2018 pg 322
  • 11.127 Demographics of the Poland Spring Consumer 2018 pg 324
  • 11.128 Demographics of the Evian Consumer 2018 pg 326
  • 11.129 Demographics of the Aquafina Consumer 2018 pg 328
  • 11.130 Demographics of the Dasani Consumer 2018 pg 330

APPENDIX

A. U.S. Population by Region 1979 – 2018 pg 332

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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