Bottled Water in the U.S. through 2028

2024

Price:	$ 4995.00

This definitive U.S. bottled water market report from Beverage Marketing Corporation looks at the largest beverage category by volume and considers every aspect of this resilient category, the forces propelling its continued growth and its competitive circumstances. Sparkling, non–sparkling, imports, HOD, branded and private label, BMC dives into the details to look at the trends — where they've been and where they're headed. From discussions of the impact of the Coronavirus pandemic to detailed analysis of key companies' and brands' activities and sales results, this report covers it all. It also offers detailed analysis and data to put industry trends in perspective by covering nuances such as regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more. Data is provided from various vantage points from volume to retail and wholesale dollars to add perspective to this total market, all-sales-channel inclusive study of the on and off-premise bottled water industry. Meanwhile, discussion of trends and issues adds color and insight to the statistics.

2024 Edition - Published September 2024.
Data through 2023 and market projections through 2028.
325+ pages with extensive text analysis, graphs, charts and 125+ tables.
Immediate download, Word, PDF and Excel formats report, 3-user access.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

Bottled Water in the U.S. through 2028 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

How did the various bottled water market segments perform in 2023, and how are they like to develop by 2028? What factors are driving the trends?
Which bottled water companies and brands experienced growth in 2023, and which did not?
Which non-sparkling water distribution channels will gain market share by 2028?
How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?
Which package sizes and types are hot right now and which are not?
Which nations ship the most bottled water to the United States?
What are the drivers of the home- and office-delivery market for bottled water?

This bottled water research report features

The most comprehensive report available, Bottled Water in the U.S. through 2028 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2028 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and market drivers including the aftermath of the covid-19 crisis. Data and analysis putting the U.S. market in context of the global perspective.
A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades.
Includes profiles of BlueTriton Brands, Nestle USA (which handles imports such as Perrier), PepsiCo, Coca-Cola Company, Primo Water Corporation, CG Roxane, Culligan International, Keurig Dr Pepper, and Niagara Bottling. Also tracks the performance of the top domestic and imported brands.
Detailed analysis of the home- and-office delivery (HOD) segment and the leading HOD water companies.
Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume.
An analysis of non-sparkling volume by container type and by size as well as sparkling volume.
Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising).
Consumer demographic profiles comparing consumers of key bottled water brands.
Overview of the seltzer and club soda market and its key players.
Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2028, as well as five-year volume forecasts by region, distribution channels and packaging, and more.

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg 1

The National Bottled Water Market pg 2

Volume pg 3
Per Capita Consumption pg 4
Volume by Segment pg 6
Wholesale Dollar Sales pg 8
Prices pg 9
Seasonality pg 9
Retail Dollar Sales pg 9
Quarterly Growth Trends pg 10

EXHIBITS

1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2023 pg 11
1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1980 – 2028 pg 12
1.3 U.S. Bottled Water Market Non-Sparkling, Domestic Sparkling & Import Gallonage 1980 – 2028 pg 13
1.4 U.S. Bottled Water Market Gallonage by Segment 1981 – 2028 pg 14
1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1981 – 2028 pg 15
1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1982 – 2028 pg 16
1.7 U.S. Bottled Water Market Estimated Non-Sparkling, Sparkling and Import Wholesale Dollars and Change 1984 – 2028 pg 17
1.8 U.S. Bottled Water Market Estimated Wholesale Dollars by Segment 2000 – 2028 pg 18
1.9 U.S. Bottled Water Market Share of Wholesale Dollars by Segment 2000 – 2028 pg 19
1.10 U.S. Bottled Water Market Change in Wholesale Dollars by Segment 2001 – 2028 pg 20
1.11 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2023 pg 21
1.12 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2023 pg 22
1.13 U.S. Bottled Water Market Estimated Retail Dollars 2019 – 2028 pg 23
1.14 U.S. Bottled Water Market Estimated Share of Retail Dollars 2019 – 2028 pg 24
1.15 U.S. Bottled Water Market Change in Retail Dollars 2020 – 2028 pg 25
1.16 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2024 pg 26

2. THE REGIONAL BOTTLED WATER MARKETS

Regional Bottled Water Markets pg 27

Overview pg 27
Non-Sparkling Water pg 29
Sparkling Water pg 31
Per Capita Consumption pg 33

EXHIBITS

2.17 U.S. Bottled Water Market Gallonage by Region 2018 – 2028 pg 38
2.18 U.S. Bottled Water Market Share of Gallonage by Region 2018 – 2028 pg 39
2.19 U.S. Bottled Water Market Change in Gallonage by Region 2019 – 2028 pg 40
2.20 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2018 – 2028 pg 41
2.21 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2018 – 2028 pg 42
2.22 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2019 – 2028 pg 43
2.23 U.S. Sparkling Bottled Water Market Gallonage by Region 2018 – 2028 pg 44
2.24 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2018 – 2028 pg 45
2.25 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2019 – 2028 pg 46
2.26 U.S. Bottled Water Market Per Capita Consumption by Region 2018 – 2028 pg 47
2.27 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2018 – 2028 pg 48
2.28 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2018 – 2028 pg 49

3. THE HOD WATER MARKET

Home- and Office-Delivered Bottled Water pg 50

Overview pg 50
Recent Developments pg 56
Leading Companies and Brands pg 58
Number of Coolers pg 60

EXHIBITS

3.29 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2018 – 2023 pg 61
3.30 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2018 – 2023 pg 62
3.31 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2019 – 2023 pg 63
3.32 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2018 – 2023 pg 64
3.33 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2018 – 2023 pg 65
3.34 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2019 – 2023 pg 66
3.35 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2018 – 2023 pg 67
3.36 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2018 – 2023 pg 68
3.37 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2019 – 2023 pg 69
3.38 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2028 pg 70

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg 71

Overview pg 71
Volume pg 72

Volume of Imports by Origin pg 73

Regions of Origin pg 73
Countries of Origin pg 74

Value of Imports by Origin pg 76

Regions of Origin pg 76
Countries of Origin pg 77
Dollars Per Gallon pg 78

Imported Volume by Type pg 80

Imported Sparkling and Non-Sparkling Water pg 80

EXHIBITS

4.39 Imported Bottled Water Market Gallonage, Sales and Growth 1980 – 2028 pg 81
4.40 Imported Bottled Water Market Gallonage by Region 2018 – 2023 pg 82
4.41 Imported Bottled Water Market Share by Region 2018 – 2023 pg 83
4.42 Imported Bottled Water Market Change by Region 2019 – 2023 pg 84
4.43 Leading Imported Water Countries Gallonage 2018 – 2023 pg 85
4.44 Leading Imported Water Countries Share 2018 – 2023 pg 86
4.45 Leading Imported Water Countries Gallonage Growth 2019 – 2023 pg 87
4.46 Imported Bottled Water Market Dollar Value by Region 2018 – 2023 pg 88
4.47 Imported Bottled Water Market Dollar Share by Region 2018 – 2023 pg 89
4.48 Imported Bottled Water Market Dollar Growth by Region 2019 – 2023 pg 90
4.49 Leading Imported Water Countries Dollar Value 2018 – 2023 pg 91
4.50 Leading Imported Water Countries Share of Dollar Value 2018 – 2023 pg 92
4.51 Leading Imported Water Countries Change in Dollar Value 2019 – 2023 pg 93
4.52 Leading Imported Water Countries Dollars Per Gallon 2018 – 2023 pg 94
4.53 Imported Bottled Water Market Volume by Type 1994 – 2028 pg 95
4.54 Imported Bottled Water Market Share of Imports by Type 1994 – 2028 pg 96
4.55 Imported Bottled Water Market Growth by Type 1995 – 2028 pg 97

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg 98

Non-Sparkling Volume by Distribution Channel pg 104

Domestic Sparkling Volume by Distribution Channel pg 107

Imported Volume by Distribution Channel pg 108

PET Water Share by Outlet pg 109

Bottled Water Dollar Sales by Distribution Channel pg 111

Bottled Water Dollar Sales by Channel & Water Type pg 113

Bottled Water Sales Average Price Per Gallon pg 114

Non-Sparkling pg 114
Domestic Sparkling pg 115
Imports pg 115
Average Price in Supermarkets pg 116

EXHIBITS

5.56 U.S. Bottled Water Market Volume by Type of Distribution 2018 – 2028 pg 117
5.57 U.S. Bottled Water Market Share by Type of Distribution 2018 – 2028 pg 118
5.58 U.S. Bottled Water Market Growth by Type of Distribution 2019 – 2028 pg 119
5.59 U.S. Bottled Water Market Volume by Distribution Channel 2018 – 2028 pg 120
5.60 U.S. Bottled Water Market Share of Volume by Distribution Channel 2018 – 2028 pg 121
5.61 U.S. Bottled Water Market Change in Volume by Distribution Channel 2019 – 2028 pg 122
5.62 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2013 – 2028 pg 123
5.63 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2013 – 2028 pg 124
5.64 U.S. Bottled Water Market Growth by Water Type and Distribution 2014 – 2028 pg 125
5.65 U.S. PET Water Market Volume by Distribution Channel 2018 – 2028 pg 126
5.66 U.S. PET Water Market Share of Volume by Distribution Channel 2018 – 2028 pg 127
5.67 U.S. PET Water Market Change in Volume by Distribution Channel 2019 – 2028 pg 128
5.68 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2018 – 2028 pg 129
5.69 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2018 – 2028 pg 130
5.70 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2019 – 2028 pg 131
5.71 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2013 – 2028 pg 132
5.72 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2013 – 2028 pg 133
5.73 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2014 – 2028 pg 134
5.74 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2013 – 2028 pg 135
5.75 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2014 – 2028 pg 136
5.76 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2018 – 2023 pg 137

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg 138

Non-Sparkling Volume by Container Type pg 141

Non-Sparkling Volume by Container Size and Channel pg 142

Sparkling Volume by Container Type pg 145

EXHIBITS

6.77 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2018 – 2028 pg 147
6.78 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2018 – 2028 pg 148
6.79 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2019 – 2028 pg 149
6.80 Domestic Non-Sparkling Water Volume by Container Material 2018 – 2028 pg 150
6.81 Domestic Non-Sparkling Water Share by Container Material 2018 – 2028 pg 151
6.82 Domestic Non-Sparkling Water Growth by Container Material 2019 – 2028 pg 152
6.83 Domestic Non-Sparkling Water Volume by Container Size 2018 – 2028 pg 153
6.84 Domestic Non-Sparkling Water Share by Container Size 2018 – 2028 pg 154
6.85 Domestic Non-Sparkling Water Growth by Container Size 2019 – 2028 pg 155
6.86 Domestic Sparkling Water Volume by Container Material 2018 – 2028 pg 156
6.87 Domestic Sparkling Water Share by Container Material 2018 – 2028 pg 157
6.88 Domestic Sparkling Water Growth by Container Material 2019 – 2028 pg 158

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg 159

BlueTriton Brands pg 162

Poland Spring pg 169
Arrowhead pg 173
Deer Park pg 177
Ozarka pg 178
Zephyrhills pg 179
Ice Mountain pg 180
Pure Life pg 182
ORIGIN pg 185
Saratoga Spring pg 186

Nestlé USA pg 187

Perrier pg 189
San Pellegrino pg 192

PepsiCo, Inc. pg 193

Aquafina pg 193
bubly pg 199

Coca-Cola Company pg 201

Dasani pg 202
AHA pg 206
Topo Chico pg 207

Primo Water Corporation pg 209

Danone Waters North America pg 225

Evian pg 226

CG Roxane LLC pg 231

Alpine Spring pg 231

Culligan International pg 234

Keurig Dr Pepper pg 237

Niagara Bottling, LLC pg 239

The PET Water Market pg 242

The Leading Imported Bottled Water Brands pg 243

Evian pg 243
Fiji pg 243
San Pellegrino pg 248
Perrier pg 248
Volvic pg 249
Acqua Panna pg 249
Voss pg 250
Icelandic Glacial pg 252

EXHIBITS

7.89 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2018 – 2023 pg 255
7.90 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2018 – 2023 pg 256
7.91 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2019 – 2023 pg 257
7.92 Leading Bottled Water Companies Estimated Volume 2018 – 2023 pg 258
7.93 Leading Bottled Water Companies Share of Estimated Volume 2018 – 2023 pg 259
7.94 Leading Bottled Water Companies Change in Estimated Volume 2019 – 2023 pg 260
7.95 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2018 – 2023 pg 261
7.96 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2018 – 2023 pg 263
7.97 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2019 – 2023 pg 265
7.98 Leading Bottled Water Brands Wholesale Dollar Sales 2018 – 2023 pg 267
7.99 Leading Bottled Water Brands Share of Wholesale Dollar Sales 2018 – 2023 pg 268
7.100 Leading Bottled Water Brands Change in Wholesale Dollar Sales 2019 – 2023 pg 269
7.101 PET Water Market in the U.S. Estimated Volume by Company 2018 – 2023 pg 270
7.102 PET Water Market in the U.S. Volume Share by Company 2018 – 2023 pg 271
7.103 PET Water Market in the U.S. Change in Volume by Company 2019 – 2023 pg 272
7.104 The Leading Imported Water Brands Estimated Volume 2018 – 2023 pg 273
7.105 The Leading Imported Water Brands Share of Estimated Volume 2018 – 2023 pg 274
7.106 The Leading Imported Water Brands Volume Growth 2019 – 2023 pg 275

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg 276

Overview pg 276
Volume pg 276

Club Soda and Seltzer Water Companies and Brands pg 279

Overview pg 279
Polar pg 280
Schweppes pg 282
Canada Dry pg 283
Vintage pg 283
Seagram pg 284

EXHIBITS

8.107 Club Soda/Seltzer Estimated Volume 2018 – 2028 pg 285
8.108 Club Soda/Seltzer Estimated Volume Share 2018 – 2028 pg 286
8.109 Club Soda/Seltzer Estimated Volume Growth 2019 – 2028 pg 287
8.110 Club Soda/Seltzer Estimated Volume by Brand 2018 – 2023 pg 288
8.111 Club Soda/Seltzer Estimated Share by Brand 2018 – 2023 pg 289
8.112 Club Soda/Seltzer Estimated Growth by Brand 2019 – 2023 pg 290

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg 291

Overview pg 291
Volume pg 292

EXHIBITS

9.113 Retail PET Bottled Water Volume by Source 2000 – 2028 pg 294
9.114 Retail PET Bottled Water Share by Source 2000 – 2028 pg 295
9.115 Retail PET Bottled Water Growth by Source 2001 – 2028 pg 296

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg 297

Overview pg 297
Domestic Brands pg 299
Imported Brands pg 301

Bottled Water Advertising by Media pg 302

EXHIBITS

10.116 U.S. Bottled Water Market Advertising Expenditures 1980 – 2023 pg 304
10.117 U.S. Domestic Bottled Water Advertising Expenditures 1980 – 2023 pg 305
10.118 Imported Bottled Water Advertising Expenditures 1980 – 2023 pg 306
10.119 Leading Domestic Brands by Advertising Expenditures 2018 – 2023 pg 307
10.120 Leading Domestic Brands by Share of Advertising Expenditures 2018 – 2023 pg 308
10.121 Leading Domestic Brands Change in Advertising Expenditures 2019 – 2023 pg 309
10.122 Leading Imported Brands by Advertising Expenditures 2018 – 2023 pg 310
10.123 Leading Imported Brands by Share of Advertising Expenditures 2018 – 2023 pg 311
10.124 Leading Imported Brands Change in Advertising Expenditures 2019 – 2023 pg 312
10.125 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2018 – 2023 pg 313
10.126 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2018 – 2023 pg 314
10.127 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2019 – 2023 pg 315