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2006 Focus Report - Product Placement and the Beverage Industry (January 2006)
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| Market
Report Catalog Report Summary table of contents view sample text view sample exhibit download MS-Word file of samples |
Marketers
are increasingly using product placement to reach consumers as new technology
and an expanding range of media options makes the conventional television
ad a less feasible way to promote brands. Beverage marketers are faced
with various opportunities and challenges, as discussed in a new report
from Beverage Marketing Corporation. Product placement can be used to
reach a mass audience or as part of tailored campaigns targeting specific
audiences. There are some risks involved, especially, but not only,
for marketers of beverage alcohol. This report describes several
companies’ approaches and examines a successful film series’
product placements over the years. It looks at illustrative examples
that reveal product placement’s potential as a marketing tool.
The report, by Beverage Marketing’s editorial director, John G.
Rodwan, Jr., describes the brand integration efforts of beverage alcohol
and liquid refreshment beverage companies.
26 pages of comprehensive text. Printed volume $1,250; PDF via email $1,295; $1,495 for both book and PDF via email. BMCDataDirect Internet delivery: 3-user license $1,595; Call Charlene Harvey (formerly Salito) at 212-688-7640 for multi-user discount prices. |
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| Beverage Marketing
Corporation of New York |
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