-2012 U.S. Alcohol Beverage Trend Analysis
2012 Focus Report - U.S. Alcohol Beverage Trend Analysis (Spring)
- Book: $2,395
- .PDF via email: $2,395
- Both Book & .PDF via email:$2,695
- BMCDataDirect Internet delivery: 3-user license $2,995;
Call for multi-user discount prices - BMCDataDirect Internet delivery: 3-user license + Book: $3,295
- Multi-user CD (via corporate intranet/network server)
Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing
This report delivers observations and insights via a colorful, data-filled PowerPoint Presentation designed to bring busy executives up-to-date, while providing food for thought and discussion. Based on a presentation by our alcohol consulting group, it offers data through 2011 as well as observations on the past, present and near future of the alcohol market in the U.S. Set against a backdrop of trends in the total beverage marketplace, it discusses societal issues and other market drivers and illustrates ways marketers are addressing changing consumer needs.
This report can be used as stand-alone study or to build upon the wine and spirits chapters from our Multiple Beverage Marketplace in the U.S. While it is in PowerPoint format, it can easily be used like any other report that you would view at your desk to make sure you stay on top of the trends. Or, invite a few colleagues or use it to kick off your planning, strategy and training meetings! You might even want to consider coupling it with the non-alcohol trend presentation offered in our PowerPoint Focus Report entitled Beverages 2012: What’s in Store? The result: a powerful two-part cross-category insight session sure to inspire ideas and help your team develop creative solutions grounded by reliable data and observations of BMC’s industry experts.
This report includes more than 40 slides with numerous charts, tables and graphs. Available immediately!
Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.
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FOCUS REPORT
U.S. Alcohol Beverage Trend Analysis
I. Key Multiple Beverage Industry Trends
a. State of the industry – highlights
b. Total beverage volume vs. alcohol volume 2000-2011
c. Wholesale dollar revenue – total beverage market vs. alcohol 2000-2011
d. Share of stomach – U.S. beverage market volume shares by segment 2006 vs. 2011
e. Dollar share of stomach by U.S. beverage segment 2006 vs. 2011
f. Trends in multiple beverage industry volume growth rates – high end categories vs. broad-based 2011
g. Multiple beverage industry volume growth rates 2011
h. Market trends and drivers past, current, going forward
II. Beverage Alcohol Trends
a. Beverage alcohol market segment growth 1990-2011 (beer, wine, spirits)
b. Beer market barrelage and growth 1992-2011 (select years)
c. U.S. spirits market gallonage and growth 1198-2011 (select years)
d. U.S. spirits market case volume by category 2006-2011 (American whiskey straights, blends; imported whiskey, scotch, Irish & others; vodka; cordials and liquers; rum; gin; brandy & cognac; tequila; prepared cocktails)
e. U.S. wine market volume and growth 2002-2011 (select years)
f. Price change trends by alcohol segment for at home consumption (wine, spirits beer) 2000-2011
g. Beverage alcohol segment share on serving basis 2011 (beer, vs. wine, vs. spirits)
h. U.S. spirits market volume growth by price tier 2009- 2011
III. Innovation in Beverage Alcohol
a. Beverage alcohol key trends review 2011
b. Sources of innovation in beer, wine & spirits
c. Beer product innovation review
- Variety packs & limited editions
- Flavor innovation
- Evolution of beer innovation
- On-and-off-premise beer creativity trends
- Key beer brand innovations by leading brewers
- Anheuser-Busch product innovations 2012
d. Wine and spirits innovation review
- Spirits product concept and flavor expansion Package innovation in beverage alcohol
- Emerging package formats craft beer and malt beverages
- Pre and post consumption packaging enhancements
IV. Craft Beverage Alcohol
a. Craft beer vs. total beer wholesale volume and growth 2006-2011
b. Key craft beer growth drivers
c. Leading craft beer brands case volume and growth 2006-2011
d. Hot emerging craft beer brands
e. Key future craft beer growth drivers
f. Craft spirits and wine overview
