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2008 The Multiple Beverage Marketplace in Mexico (February 2009)
- CD: $4,895 (Single User Only)
- Book: $4,895
- Both: $5,295
- BMCDataDirect Internet delivery: 3-user license $5,495;
Call for multi-user discount prices - BMCDataDirect Internet delivery: 3-user license + Book: $5,795
- Multi-user CD (via corporate intranet/network server) Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing
This study highlights country trends, opportunities and drawbacks for nine beverage categories: beer, bottled water, carbonated soft drinks, coffee, distilled spirits, fruit beverages, milk, tea and wine. It covers the major segments of the commercial beverage industry, including volume figures for each, and identifies trends. Additionally, it projects each category through 2012.
More than 150 pages, with extensive text, graphs, charts and tables.
Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.
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CHAPTER
1. THE MEXICAN BEVERAGE MARKET
The National Beverage Market pg..........1
- Overview pg..........1
- Beer pg..........8
- Bottled Water pg..........8
- Carbonated Soft Drinks pg..........9
- Coffee pg..........9
- Distilled Spirits pg..........10
- Fruit Beverages pg..........10
- Milk pg..........11
- Tea pg..........11
- Wine pg..........12
Exhibits pg..........13
2. THE MEXICAN BEER MARKET
The National Beer Market pg..........17
- Overview pg..........17
- Volume pg..........27
- Per Capita Consumption pg..........28
Exhibits pg..........29
3. THE MEXICAN BOTTLED WATER MARKET
The National Bottled Water Market pg..........31
- Overview pg..........31
- Volume pg..........36
- Per Capita Consumption pg..........37
Exhibits pg..........38
4. THE MEXICAN CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market pg..........40
- Overview pg..........40
- Volume pg..........47
- Per Capita Consumption pg..........48
- Leading Companies' Market Shares pg..........48
Exhibits pg..........49
5. THE MEXICAN COFFEE MARKET
The National Coffee Market pg..........52
- Overview pg..........52
- Volume pg..........59
- Per Capita Consumption pg..........60
Exhibits pg..........61
6. THE MEXICAN DISTILLED SPIRITS MARKET
The National Distilled Spirits Market pg..........63
- Overview pg..........63
- Volume pg..........69
- Per Capita Consumption pg..........70
Exhibits pg..........71
7. THE MEXICAN FRUIT BEVERAGE MARKET
The National Fruit Beverage Market pg..........73
- Overview pg..........73
- Volume pg..........74
- Per Capita Consumption pg..........75
- Leading Companies' Market Shares pg..........76
- Packaging Types pg..........78
Exhibits pg..........80
8. THE MEXICAN MILK MARKET
The National Milk Market pg..........84
- Overview pg..........84
- Volume pg..........87
- Per Capita Consumption pg..........88
Exhibits pg..........90
9. THE MEXICAN TEA MARKET
The National Tea Market pg..........92
- Overview pg..........92
- Volume pg..........93
- Per Capita Consumption pg..........94
Exhibits pg..........95
10. THE MEXICAN WINE MARKET
The National Wine Market pg..........97
- Overview pg..........97
- Volume pg..........102
- Per Capita Consumption pg..........103
Exhibits pg..........105
11. THE LEADING MEXICAN BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........107
- Overview pg..........107
Grupo Modelo
- Overview pg..........108
- Marketing pg..........111
FEMSA
- Overview pg..........114
- Marketing pg..........119
Pepsi Bottling Group
- Overview pg..........123
- Marketing pg..........126
PepsiCo
- Overview pg..........127
- Marketing pg..........129
Coca–Cola Company
- Overview pg..........130
- Marketing pg..........134
12. THE PROJECTED MEXICAN BEVERAGE MARKET
The Projected National Beverage Market by Category pg..........135
- Overview pg..........135
- Beer pg..........138
- Bottled Water pg..........139
- Carbonated Soft Drinks pg..........141
- Coffee pg..........142
- Distilled Spirits pg..........143
- Fruit Beverages pg..........143
- Milk pg..........144
- Tea pg..........145
- Wine pg..........146
Exhibits pg..........148
EXHIBIT
1. THE MEXICAN BEVERAGE MARKET
1.1 Mexican Beverage Market Volume by Category 2002 – 2007 pg..........13
1.2 Mexican Beverage Market Share of Volume by Category 2002 – 2007 pg..........14
1.3 Mexican Beverage Market Change in Volume by Category 2003 – 2007 pg..........15
1.4 Mexican Beverage Market Per Capita Consumption by Category 2002 – 2007 pg..........16
2. THE MEXICAN BEER MARKET
2.5 Mexican Beer Market Volume and Growth 1995 – 2007 pg..........29
2.6 Mexican Beer Market Per Capita Consumption 1995 – 2007 pg..........30
3. THE MEXICAN BOTTLED WATER MARKET
3.7 Mexican Bottled Water Market Volume and Growth 2000 – 2007 pg..........38
3.8 Mexican Bottled Water Market Per Capita Consumption 2000 – 2007 pg..........39
4. THE MEXICAN CARBONATED SOFT DRINK MARKET
4.9 Mexican Carbonated Soft Drink Market Volume and Growth 1999 – 2007 pg..........49
4.10 Mexican Carbonated Soft Drink Market Per Capita Consumption 1999 – 2007 pg..........50
4.11 Mexican Carbonated Soft Drink Market Estimated Share of Volume by Company 2001 – 2007 pg..........51
5. THE MEXICAN COFFEE MARKET
5.12 Mexican Coffee Market Volume and Growth 1995 – 2007 pg..........61
5.13 Mexican Coffee Market Per Capita Consumption 1995 – 2007 pg..........62
6. THE MEXICAN DISTILLED SPIRITS MARKET
6.14 Mexican Distilled Spirits Market Volume and Growth 1995 – 2007 pg..........71
6.15 Mexican Distilled Spirits Market Per Capita Consumption 1995 – 2007 pg..........72
7. THE MEXICAN FRUIT BEVERAGE MARKET
7.16 Mexican Fruit Beverage Market Volume and Growth 1995 – 2007 pg..........80
7.17 Mexican Fruit Beverage Market Per Capita Consumption 1995 – 2007 pg..........81
7.18 Mexican Fruit Beverage Market Estimated Share of Volume by Company 2007 pg..........82
7.19 Mexican Fruit Beverage Market Estimated Share of Volume by Container Type 2001 – 2006 pg..........83
8. THE MEXICAN MILK MARKET
8.20 Mexican Fluid Milk Market Volume and Growth 1994 – 2007 pg..........90
8.21 Mexican Fluid Milk Market Per Capita Consumption 1994 – 2007 pg..........91
9. THE MEXICAN TEA MARKET
9.22 Mexican Tea Market Volume and Growth 1995 – 2007 pg..........95
9.23 Mexican Tea Market Per Capita Consumption 1995 – 2007 pg..........96
10. THE MEXICAN WINE MARKET
10.24 Mexican Wine Market Volume and Growth 1995 – 2007 pg..........105
10.25 Mexican Wine Market Per Capita Consumption 1995 – 2007 pg..........106
12. THE PROJECTED MEXICAN BEVERAGE MARKET
12.26 Projected Mexican Beverage Market Volume by Category 2007 – 2012 pg..........148
12.27 Projected Mexican Beverage Market Share of Volume by Category 2007 – 2012 pg..........149
12.28 Projected Mexican Beverage Market Compound Annual Growth by Category 2007 – 2012 pg..........150
12.29 Projected Mexican Beverage Market Per Capita Consumption by Category 2007 – 2012 pg..........151
