Report Catalog - Fruit Beverages in the U.S.

2011 Fruit Beverages in the U.S. (Spring)

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ALL TYPES OF FRUIT JUICE AND DRINKS. This report delivers the details on juices, juice blends, refrigerated, shelf stable, concentrates, trends by brand, flavors, package and much more. Provides topline global data as well as projections for the U.S. market. Also breaks out nectars and superpremium juice as well as from-concentrate and not-from-concentrate juice.

More than 400 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

The 2011 edition of this report has not yet been published. The samples below are from the prior year's annual report.

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4 periodic updates*
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Each Update Includes:

Overview of the latest Non-Alcoholic Beverage Trends
Discussion of quarter over quarter total market Fruit beverage trends
Key Data Updates including:
- Comparison of quarterly volume by non-alcohol beverage category
- U.S. Quarterly Total Fruit Beverage Market Volume, Share and Growth
- Leading Quarterly Shelf-Stable Fruit Beverage Companies in Food, Drug and Mass Merchandisers by Volume

*Updates issued periodically. First Q update to be published Summer of 2011.

TABLE OF CONTENTS i

TABLE OF EXHIBITS vi

DEFINITIONS USED IN THIS REPORT xiii

INTRODUCTION xvii

CHAPTER

1. THE U.S. FRUIT BEVERAGE MARKET

The Global Fruit Beverage Market pg..........1

The National Fruit Beverage Market pg..........2

Volume pg..........2

Retail Dollar Sales pg..........4

Per Capita Consumption pg..........5

Seasonality pg..........6

Recent Trends in the Fruit Beverage Market pg..........7

Exhibits pg..........9

2. THE REGIONAL FRUIT BEVERAGE MARKETS

The Regional Fruit Beverage Markets pg..........21

Overview pg..........21

The Regional Fruit Juice Markets pg..........23

The Regional Fruit Drink Markets pg..........24

Regional Per Capita Consumption pg..........26

Overview pg..........26

Regional Fruit Juice Consumption pg..........27

Regional Fruit Drink Consumption pg..........27

Exhibits pg..........29

3. FRUIT BEVERAGES BY TYPE

Fruit Beverage Types pg..........41

Fruit Juice pg..........42

Fruit Drinks pg..........42

Total Fruit Beverage Marketplace pg..........43

Superpremium Juice and Nectars pg..........44

Superpremium Juice pg..........44

Nectars pg..........44

Exhibits pg..........45

4. FRUIT BEVERAGES BY FLAVORS

Fruit Beverage Flavors pg..........57

Fruit Juice Flavors pg..........57

Overview pg..........57

Frozen Concentrate Juice Flavors pg..........59

Chilled, RTS Juice Flavors pg..........60

Shelf–Stable Fruit Juice Flavors pg..........61

Shelf–Stable Vegetable Juice Flavors pg..........62

Fruit Drink Flavors pg..........63

Overview pg..........63

Frozen Concentrate Drink Flavors pg..........64

Chilled, RTS Drink Flavors pg..........65

Shelf–Stable Drink Flavors pg..........66

Not–From–Concentrate Juice Flavors pg..........68

Orange Juice pg..........68

Grapefruit Juice pg..........68

Exhibits pg..........69

5. FRUIT JUICE IMPORTS AND EXPORTS

Imports and Exports pg..........103

The Imported Fruit Juice Market pg..........104

Overview pg..........104

Flavors pg..........105

Countries of Origin pg..........107

Imported Apple/Pear Juice Volume by Country pg..........110

Imported Orange Juice Volume by Country pg..........111

Imported Pineapple Juice Volume by Country pg..........111

Imported Grape Juice Volume by Country pg..........112

The Exported Fruit Juice Market pg..........113

Overview pg..........113

Flavors pg..........113

Destination Countries pg..........114

Exported Orange Juice Volume by Country pg..........117

Exported Grapefruit Juice Volume by Country pg..........117

Exported Blended Fruit Juice Volume by Country pg..........118

Exported Grape Juice Volume by Country pg..........119

Exported Apple Juice Volume by Country pg..........119

Exhibits pg..........120

6. FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies pg..........163

PepsiCo, Inc./Tropicana Products, Inc.

Overview pg..........169

Tropicana — Overview pg..........169

Tropicana — Marketing pg..........170

Tropicana — Distribution pg..........181

Tropicana — Management pg..........182

Naked Juice — Overview pg..........183

Naked Juice — Marketing pg..........186

Naked Juice — Distribution pg..........188

Izze — Overview pg..........189

Izze — Marketing pg..........189

Izze — Distribution pg..........190

SoBe — Overview pg..........191

SoBe — Marketing pg..........192

SoBe — Distribution pg..........193

Coca–Cola Company/Minute Maid

Overview pg..........195

Minute Maid — Overview pg..........195

Minute Maid — Marketing pg..........197

Minute Maid — Distribution pg..........210

Fuze Beverage — Overview pg..........211

Fuze Beverage — Marketing pg..........212

Fuze Beverage — Distribution pg..........213

Ocean Spray

Overview pg..........214

Marketing pg..........219

Distribution pg..........226

Management pg..........227

Dr Pepper Snapple Group, Inc.

Overview pg..........228

Mott's USA — Overview pg..........229

Mott's USA — Marketing pg..........230

Snapple Beverage Group — Overview pg..........233

Snapple Beverage Group — Marketing pg..........233

Distribution pg..........236

Florida's Natural Growers

Overview pg..........240

Marketing pg..........240

Distribution pg..........243

Welch's

Overview pg..........244

Marketing pg..........245

Distribution pg..........250

Management pg..........250

Nestlé USA

Overview pg..........251

Marketing pg..........252

Distribution pg..........253

Sunny Delight Beverages Company

Overview pg..........254

Marketing pg..........255

Distribution pg..........258

Kraft Foods Inc.

Overview pg..........259

Marketing pg..........259

Distribution pg..........260

Tree Top, Inc.

Overview pg..........261

Marketing pg..........262

Distribution pg..........264

Apple & Eve L.P.

Overview pg..........265

Marketing pg..........265

Distribution pg..........270

Exhibits pg..........271

7. FRUIT BEVERAGE DISTRIBUTION CHANNELS

Fruit Beverage Volume by Distribution Channel pg..........289

Overview pg..........289

Fruit Beverages pg..........289

Fruit Juice pg..........291

Fruit Drinks pg..........292

Exhibits pg..........294

8. FRUIT BEVERAGE PACKAGING

Fruit Beverage Package Types pg..........303

Overview pg..........303

Fruit Juice Packaging pg..........304

Frozen Concentrate pg..........304

Chilled, RTS pg..........305

Shelf–Stable pg..........306

Fruit Drink Packaging pg..........307

Shelf–Stable pg..........307

Exhibits pg..........308

9. THE U.S. POWDERED FRUIT DRINK MARKET

Powdered Fruit Drinks pg..........317

Volume pg..........317

Retail Dollars pg..........318

Leading Powdered Fruit Drink Brands pg..........319

Exhibits pg..........323

10. FRUIT BEVERAGE ADVERTISING EXPENDITURES

Fruit Beverage Advertising pg..........327

Overview pg..........327

Expenditures on Fruit Juice Ads pg..........328

Expenditures on Fruit Drink Ads pg..........332

Powdered Fruit Drink Advertising pg..........335

Fruit Beverages Advertising by Medium pg..........336

Exhibits pg..........338

11. U.S. FRUIT JUICE PRICING

Juice Pricing pg..........355

Producer Prices pg..........355

Consumer Prices pg..........356

Exhibits pg..........357

12. DEMOGRAPHICS OF THE FRUIT BEVERAGE CONSUMER

The Fruit Beverage Consumer pg..........359

Overview pg..........359

Fruit Juice Brand Comparison pg..........362

Fruit Drink Brand Comparison pg..........363

Exhibits pg..........365

13. THE PROJECTED U.S. FRUIT BEVERAGE MARKET

The Projected National Fruit Beverage Market pg..........377

Overview pg..........377

The Projected Fruit Juice Market pg..........379

The Projected Fruit Drink Market pg..........380

The Projected Powdered Fruit Drink Market pg..........381

Exhibits pg..........382

APPENDIX

A. U.S. Population by Region 1976 – 2010 pg..........395

EXHIBIT

1. THE U.S. FRUIT BEVERAGE MARKET

1.1 Global Fruit Beverage Market Volume and Growth 1990 – 2010 pg..........9

1.2 U.S. Fruit Beverage Market Volume and Growth 1980 – 2010 pg..........10

1.3 U.S. Fruit Beverage Market Segments Volume 2005 – 2010 pg..........11

1.4 U.S. Fruit Beverage Market Segments Share of Volume 2005 – 2010 pg..........12

1.5 U.S. Fruit Beverage Market Segments Change in Volume 2006 – 2010 pg..........13

1.6 U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 – 2010 pg..........14

1.7 U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2010 pg..........15

1.8 U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2010 pg..........16

1.9 U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2010 pg..........17

1.10 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2010 pg..........18

1.11 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2010 pg..........19

1.12 U.S. Fruit Beverage Market Quarterly Volume Shares by Segment 2010 pg..........20

2. THE REGIONAL FRUIT BEVERAGE MARKETS

2.13 U.S. Fruit Beverage Market Volume by Region 2005 – 2010 pg..........29

2.14 U.S. Fruit Beverage Market Share of Volume by Region 2005 – 2010 pg..........30

2.15 U.S. Fruit Beverage Market Change in Volume by Region 2006 – 2010 pg..........31

2.16 U.S. Fruit Juice Market Volume by Region 2005 – 2010 pg..........32

2.17 U.S. Fruit Juice Market Share of Volume by Region 2005 – 2010 pg..........33

2.18 U.S. Fruit Juice Market Change in Volume by Region 2006 – 2010 pg..........34

2.19 U.S. Fruit Drink Market Volume by Region 2005 – 2010 pg..........35

2.20 U.S. Fruit Drink Market Share of Volume by Region 2005 – 2010 pg..........36

2.21 U.S. Fruit Drink Market Change in Volume by Region 2006 – 2010 pg..........37

2.22 U.S. Fruit Juice and Drink Market Per Capita Consumption by Region 2005 – 2010 pg..........38

2.23 U.S. Fruit Juice Market Per Capita Consumption by Region 2005 – 2010 pg..........39

2.24 U.S. Fruit Drink Market Per Capita Consumption by Region 2005 – 2010 pg..........40

3. FRUIT BEVERAGES BY TYPE

3.25 Fruit Juice Market Gallonage by Segment 2005 – 2010 pg..........45

3.26 Fruit Juice Market Share by Segment 2005 – 2010 pg..........46

3.27 Fruit Juice Market Growth by Segment 2006 – 2010 pg..........47

3.28 Fruit Drink Market Gallonage by Segment 2005 – 2010 pg..........48

3.29 Fruit Drink Market Share by Segment 2005 – 2010 pg..........49

3.30 Fruit Drink Market Growth by Segment 2006 – 2010 pg..........50

3.31 Fruit Beverage Market Gallonage by Segment 2005 – 2010 pg..........51

3.32 Fruit Beverage Market Share by Segment 2005 – 2010 pg..........52

3.33 Fruit Beverage Market Growth by Segment 2006 – 2010 pg..........53

3.34 Superpremium Juice Volume and Growth 2000 – 2010 pg..........54

3.35 Nectars Volume and Growth 2006 – 2010 pg..........55

4. FRUIT BEVERAGES BY FLAVORS

4.36 Fruit Juice Volume by Flavor 2008 – 2010 pg..........69

4.37 Fruit Juice Share of Volume by Flavor 2008 – 2010 pg..........70

4.38 Fruit Juice Change in Volume by Flavor 2009 – 2010 pg..........71

4.39 Frozen Concentrate Juice Flavors Volume 2005 – 2010 pg..........72

4.40 Frozen Concentrate Juice Flavors Share of Volume 2005 – 2010 pg..........73

4.41 Frozen Concentrate Juice Flavors Change in Volume 2006 – 2010 pg..........74

4.42 Chilled, Ready-to-Serve Juice Flavors Volume 2005 – 2010 pg..........75

4.43 Chilled, Ready-to-Serve Juice Flavors Share of Volume 2005 – 2010 pg..........76

4.44 Chilled, Ready-to-Serve Juice Flavors Change in Volume 2006 – 2010 pg..........77

4.45 Shelf–Stable Juice Flavors Volume 2005 – 2010 pg..........78

4.46 Shelf–Stable Juice Flavors Share of Volume 2005 – 2010 pg..........79

4.47 Shelf–Stable Juice Flavors Change in Volume 2006 – 2010 pg..........80

4.48 Shelf–Stable Vegetable Juice Flavors Volume 2005 – 2010 pg..........81

4.49 Shelf–Stable Vegetable Juice Flavors Share of Volume 2005 – 2010 pg..........82

4.50 Shelf–Stable Vegetable Juice Flavors Change in Volume 2006 – 2010 pg..........83

4.51 Fruit Drinks Volume by Flavor 2008 – 2010 pg..........84

4.52 Fruit Drinks Share of Volume by Flavor 2008 – 2010 pg..........85

4.53 Fruit Drinks Change in Volume by Flavor 2009 – 2010 pg..........86

4.54 Frozen Concentrate Fruit Drink Flavors Volume 2005 – 2010 pg..........87

4.55 Frozen Concentrate Fruit Drink Flavors Share of Volume 2005 – 2010 pg..........88

4.56 Frozen Concentrate Fruit Drink Flavors Change in Volume 2006 – 2010 pg..........89

4.57 Chilled, Ready–to–Serve Fruit Drink Flavors Volume 2005 – 2010 pg..........90

4.58 Chilled, Ready–to–Serve Fruit Drink Flavors Share of Volume 2005 – 2010 pg..........91

4.59 Chilled, Ready–to–Serve Fruit Drink Flavors Change in Volume 2006 – 2010 pg..........92

4.60 Shelf–Stable Fruit Drink Flavors Volume 2005 – 2010 pg..........93

4.61 Shelf–Stable Fruit Drink Flavors Share of Volume 2005 – 2010 pg..........94

4.62 Shelf–Stable Fruit Drink Flavors Change in Volume 2006 – 2010 pg..........95

4.63 Chilled, Ready–to–Serve Orange Juice Market Volume by NFC/FC 2007 – 2010 pg..........96

4.64 Chilled, Ready–to–Serve Orange Juice Market Share of Volume by NFC/FC 2007 – 2010 pg..........97

4.65 Chilled, Ready–to–Serve Orange Juice Market Change in Volume by NFC/FC 2008 – 2010 pg..........98

4.66 Chilled, Ready–to–Serve Grapefruit Juice Market Volume by NFC/FC 2007 – 2010 pg..........99

4.67 Chilled, Ready–to–Serve Grapefruit Juice Market Share of Volume by NFC/FC 2007 – 2010 pg..........100

4.68 Chilled, Ready–to–Serve Grapefruit Juice Market Change in Volume by NFC/FC 2008 – 2010 pg..........101

5. FRUIT JUICE IMPORTS AND EXPORTS

5.69 Imported Fruit Juices All Countries and Flavors 1978 – 2010 pg..........120

5.70 Imported Fruit Juice Gallonage as a Percentage of the Total Domestic Juice Market 1991 – 2010 pg..........121

5.71 Imported Fruit Juices by Flavor 2005 – 2010 pg..........122

5.72 Imported Fruit Juices by Flavor Share of Volume 2005 – 2010 pg..........123

5.73 Imported Fruit Juices by Flavor Change in Volume 2006 – 2010 pg..........124

5.74 Imported Fruit Juice Market Volume by Country of Origin 2005 – 2010 pg..........125

5.75 Imported Fruit Juice Market Share by Country of Origin 2005 – 2010 pg..........126

5.76 Imported Fruit Juice Market Growth by Country of Origin 2006 – 2010 pg..........127

5.77 Imported Apple/Pear Juice Market Volume by Country 2005 – 2010 pg..........128

5.78 Imported Apple/Pear Juice Market Share by Country 2005 – 2010 pg..........129

5.79 Imported Apple/Pear Juice Market Growth by Country 2006 – 2010 pg..........130

5.80 Imported Orange Juice Market Volume by Country 2005 – 2010 pg..........131

5.81 Imported Orange Juice Market Share by Country 2005 – 2010 pg..........132

5.82 Imported Orange Juice Market Growth by Country 2006 – 2010 pg..........133

5.83 Imported Pineapple Juice Market Volume by Country 2005 – 2010 pg..........134

5.84 Imported Pineapple Juice Market Share by Country 2005 – 2010 pg..........135

5.85 Imported Pineapple Juice Market Growth by Country 2006 – 2010 pg..........136

5.86 Imported Grape Juice Market Volume by Country 2005 – 2010 pg..........137

5.87 Imported Grape Juice Market Share by Country 2005 – 2010 pg..........138

5.88 Imported Grape Juice Market Growth by Country 2006 – 2010 pg..........139

5.89 Exported Fruit Juices All Countries and Flavors 1987 – 2010 pg..........140

5.90 U.S. Juice Exports Volume by Flavor 2005 – 2010 pg..........141

5.91 U.S. Juice Exports Share by Flavor 2005 – 2010 pg..........142

5.92 U.S. Juice Exports Growth by Flavor 2006 – 2010 pg..........143

5.93 Leading Recipients of U.S. Juice Exports Volume by Country 2005 – 2010 pg..........144

5.94 Leading Recipients of U.S. Juice Exports Share by Country 2005 – 2010 pg..........145

5.95 Leading Recipients of U.S. Juice Exports Growth by Country 2006 – 2010 pg..........146

5.96 Exported Orange Juice Market Volume by Country 2005 – 2010 pg..........147

5.97 Exported Orange Juice Market Share of Volume by Country 2005 – 2010 pg..........148

5.98 Exported Orange Juice Market Change in Volume by Country 2006 – 2010 pg..........149

5.99 Exported Grapefruit Juice Market Volume by Country 2005 – 2010 pg..........150

5.100 Exported Grapefruit Juice Market Share of Volume by Country 2005 – 2010 pg..........151

5.101 Exported Grapefruit Juice Market Change in Volume by Country 2006 – 2010 pg..........152

5.102 Exported Blended Fruit Juice Market Volume by Country 2005 – 2010 pg..........153

5.103 Exported Blended Fruit Juice Market Share of Volume by Country 2005 – 2010 pg..........154

5.104 Exported Blended Fruit Juice Market Change in Volume by Country 2006 – 2010 pg..........155

5.105 Exported Grape Juice Market Volume by Country 2005 – 2010 pg..........156

5.106 Exported Grape Juice Market Share of Volume by Country 2005 – 2010 pg..........157

5.107 Exported Grape Juice Market Change in Volume by Country 2006 – 2010 pg..........158

5.108 Exported Apple Juice Market Volume by Country 2005 – 2010 pg..........159

5.109 Exported Apple Juice Market Share of Volume by Country 2005 – 2010 pg..........160

5.110 Exported Apple Juice Market Change in Volume by Country 2006 – 2010 pg..........161

6. FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

6.111 Leading Fruit Beverage Companies and Their Brands Estimated Producers' Revenues 2006 – 2010 pg..........271

6.112 Leading Fruit Beverage Companies and Their Brands Share of Estimated Producers' Revenues 2006 – 2010 pg..........273

6.113 Leading Fruit Beverage Companies and Their Brands Change in Estimated Producers' Revenues 2007 – 2010 pg..........275

6.114 Leading U.S. Fruit Beverage Brands Estimated Producers' Revenues 2006 – 2010 pg..........277

6.115 Leading U.S. Fruit Beverage Brands Share of Estimated Producers' Revenues 2006 – 2010 pg..........278

6.116 Leading U.S. Fruit Beverage Brands Change in Estimated Producers' Revenues 2007 – 2010 pg..........279

6.117 Leading Fruit Beverage Companies and Their Brands Estimated Volume 2006 – 2010 pg..........280

6.118 Leading Fruit Beverage Companies and Their Brands Share of Estimated Volume 2006 – 2010 pg..........282

6.119 Leading Fruit Beverage Companies and Their Brands Change in Estimated Volume 2007 – 2010 pg..........284

6.120 Leading U.S. Fruit Beverage Brands Estimated Volume 2006 – 2010 pg..........286

6.121 Leading U.S. Fruit Beverage Brands Share of Estimated Volume 2006 – 2010 pg..........287

6.122 Leading U.S. Fruit Beverage Brands Change in Estimated Volume 2007 – 2010 pg..........288

7. FRUIT BEVERAGE DISTRIBUTION CHANNELS

7.123 U.S. Fruit Beverage Market Estimated Volume by Distribution Channel 2005 – 2010 pg..........294

7.124 U.S. Fruit Beverage Market Share of Estimated Volume by Distribution Channel 2005 – 2010 pg..........295

7.125 U.S. Fruit Beverage Market Change in Estimated Volume by Distribution Channel 2006 – 2010 pg..........296

7.126 U.S. Fruit Juice Market Estimated Volume by Distribution Channel 2005 – 2010 pg..........297

7.127 U.S. Fruit Juice Market Share of Estimated Volume by Distribution Channel 2005 – 2010 pg..........298

7.128 U.S. Fruit Juice Market Change in Estimated Volume by Distribution Channel 2006 – 2010 pg..........299

7.129 U.S. Fruit Drink Market Estimated Volume by Distribution Channel 2005 – 2010 pg..........300

7.130 U.S. Fruit Drink Market Share of Estimated Volume by Distribution Channel 2005 – 2010 pg..........301

7.131 U.S. Fruit Drink Market Change in Estimated Volume by Distribution Channel 2006 – 2010 pg..........302

8. FRUIT BEVERAGE PACKAGING

8.132 Frozen Concentrate Orange Juice Share by Size of Can 1991 – 2010 pg..........308

8.133 Chilled, Ready–to–Serve Orange Juice Share by Container Size 1991 – 2010 pg..........309

8.134 Chilled, Ready–to–Serve Orange Juice Share by Type of Container 1975 – 2010 pg..........310

8.135 Shelf–Stable Fruit Juice Packaging Volume by Type of Container 2005 – 2010 pg..........311

8.136 Shelf–Stable Fruit Juice Packaging Share of Volume by Type of Container 2005 – 2010 pg..........312

8.137 Shelf–Stable Fruit Juice Packaging Growth by Type of Container 2006 – 2010 pg..........313

8.138 Shelf–Stable Fruit Drink Packaging Volume by Type of Container 2005 – 2010 pg..........314

8.139 Shelf–Stable Fruit Drink Packaging Share of Volume by Type of Container 2005 – 2010 pg..........315

8.140 Shelf–Stable Fruit Drink Packaging Growth by Type of Container 2006 – 2010 pg..........316

9. THE U.S. POWDERED FRUIT DRINK MARKET

9.141 Powdered Fruit Drink Market Volume and Retail Sales 1983 – 2010 pg..........323

9.142 Powdered Fruit Drink Market Volume by Brand 2005 – 2010 pg..........324

9.143 Powdered Fruit Drink Market Share of Volume by Brand 2005 – 2010 pg..........325

9.144 Powdered Fruit Drink Market Change in Volume by Brand 2006 – 2010 pg..........326

10. FRUIT BEVERAGE ADVERTISING EXPENDITURES

10.145 Fruit Juice and Fruit Drink Estimated Advertising Expenditures 1990 – 2010 pg..........338

10.146 Fruit Juice and Fruit Drink Estimated Advertising Expenditures 2005 – 2010 pg..........339

10.147 Fruit Juice and Fruit Drink Share of Estimated Advertising Expenditures 2005 – 2010 pg..........340

10.148 Fruit Juice and Fruit Drink Change in Estimated Advertising Expenditures 2006 – 2010 pg..........341

10.149 Leading Fruit Juice Brands Estimated Advertising Expenditures 2005 – 2010 pg..........342

10.150 Leading Fruit Juice Brands Share of Estimated Advertising Expenditures 2005 – 2010 pg..........343

10.151 Leading Fruit Juice Brands Change in Estimated Advertising Expenditures 2006 – 2010 pg..........344

10.152 Leading Fruit Drink Brands Estimated Advertising Expenditures 2005 – 2010 pg..........345

10.153 Leading Fruit Drink Brands Share of Estimated Advertising Expenditures 2005 – 2010 pg..........346

10.154 Leading Fruit Drink Brands Change in Estimated Advertising Expenditures 2006 – 2010 pg..........347

10.155 Powdered Fruit Drinks Estimated Advertising Expenditures 1990 – 2010 pg..........348

10.156 Leading Powdered Fruit Drink Brands Estimated Advertising Expenditures 2005 – 2010 pg..........349

10.157 Leading Powdered Fruit Drink Brands Share of Estimated Advertising Expenditures 2005 – 2010 pg..........350

10.158 Leading Powdered Fruit Drink Brands Change in Estimated Advertising Expenditures 2006 – 2010 pg..........351

10.159 Estimated Advertising Expenditures for All Fruit Beverage Brands by Media 2005 – 2010 pg..........352

10.160 Estimated Share of Advertising Expenditures for All Fruit Beverage Brands by Media 2005 – 2010 pg..........353

10.161 Estimated Change in Advertising Expenditures for All Fruit Beverage Brands by Media 2006 – 2010 pg..........354

11. U.S. FRUIT JUICE PRICING

11.162 Producer Price Index Changes for Selected Frozen and Canned Juices and All Commodities 1991 – 2010 pg..........357

11.163 Consumer Price Index Changes for Frozen and Non–Frozen Noncarbonated Juices and Drinks and Other Items 1991 – 2010 pg..........358

12. DEMOGRAPHICS OF THE FRUIT BEVERAGE CONSUMER

12.164 Demographics of the 100% Fruit Juice Consumer 2010 pg..........365

12.165 Demographics of the Fruit Drink Consumer 2010 pg..........366

12.166 Demographics of the Tropicana Juice Consumer 2010 pg..........367

12.167 Demographics of the Minute Maid Juice Consumer 2010 pg..........368

12.168 Demographics of the Ocean Spray Juice Consumer 2010 pg..........369

12.169 Demographics of the Store Brand Juice Consumer 2010 pg..........370

12.170 Demographics of the Hawaiian Punch Consumer 2010 pg..........371

12.171 Demographics of the Hi–C Consumer 2010 pg..........372

12.172 Demographics of the Snapple Consumer 2010 pg..........373

12.173 Demographics of the Sunny D Consumer 2010 pg..........374

12.174 Demographics of the Store Brand Fruit Drink Consumer 2010 pg..........375

13. THE PROJECTED U.S. FRUIT BEVERAGE MARKET

13.175 Projected U.S. Fruit Beverage Market Volume and Per Capita Consumption 2010 – 2015 pg..........382

13.176 Projected U.S. Fruit Beverage Market Compound Annual Volume Growth 1985 – 2015 pg..........383

13.177 Projected U.S. Fruit Juice and Drink Market Volume by Type 2010 – 2015 pg..........384

13.178 Projected U.S. Fruit Juice and Drink Market Share 2010 – 2015 pg..........385

13.179 Projected U.S. Fruit Juice and Drink Market Compound Annual Growth 2010 – 2015 pg..........386

13.180 Projected U.S. Fruit Juice Market Volume by Type 2010 – 2015 pg..........387

13.181 Projected U.S. Fruit Juice Market Share by Type 2010 – 2015 pg..........388

13.182 Projected U.S. Fruit Juice Market Compound Annual Growth by Type 2010 – 2015 pg..........389

13.183 Projected U.S. Fruit Drink Market Volume by Type 2010 – 2015 pg..........390

13.184 Projected U.S. Fruit Drink Market Share by Type 2010 – 2015 pg..........391

13.185 Projected U.S. Fruit Drink Market Compound Annual Growth by Type 2010 – 2015 pg..........392

13.186 Projected U.S. Powdered Fruit Drink Mix Market Volume & Growth 2010 – 2015 pg..........393