These reports analyze some of the most vital single-serve, non-alcoholic beverage categories in the U.S.  Along with detailed descriptions of the leading alternative beverage companies and their distribution and marketing strategies, the reports provide statistics on volume and sales of the respective beverages.  In addition to projections for the next five years, the reports also look at market trends that go beyond the boundaries of individual alternative beverage segments.

Soy Beverages in the U.S.
In this volume, Beverage Marketing looks at an evolving market segment, providing current statistics as well as perspective on what the future holds.  The report features discussion and data relating to soy beverage packaging, flavors, advertising expenditures and demographics as well as profiles of the leading companies. Enhanced with IRI data

More than 100 pages, with extensive text, graphs, charts and tables.  Printed volume $4,095; single-user CD $4,195; $4,395 for both.  BMCDataDirect Internet delivery: 3-user license $4,895; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $5,195. Call for multi-user discount prices.

See Also: Milk & Dairy Alternative Beverages in the U.S. | New Age Beverages in the U.S.

Sports Beverages in the U.S. This report covers sports drinks from all angles – their pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the leading brands – and explores growth and market trends, innovations and the tactics of the leaders.  It offers projections of trends that will drive the market over the next five years. Topline global data supplements the detailed information on the U.S. market. Enhanced with IRI data. NEW FOR 2008: Provides topline global data. More than 100 pages, with extensive text, graphs, charts and tables.  Printed volume $5,395; single-user CD $5,595; $5,795 for both.  BMCDataDirect Internet delivery: 3-user license $6,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,595. Call for multi-user discount prices.

Energy Drinks in the U.S.
Providing the facts and exploring what’s next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leader, this study analyzes the energy drink segment in detail.  Individual chapters cover regional markets, distribution channels, packaging, leading companies and brands, advertising expenditures and demographics.  It offers five-year projections.  The report provides topline global data as well as a directory of companies active in the U.S. marketplace. Enhanced with IRI data. NEW FOR 2008: Provides topline global data.

More than 125 pages, with extensive text, graphs, charts and tables.  Printed volume $5,395; single-user CD $5,595; $5,795 for both.  BMCDataDirect Internet delivery: 3-user license $6,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,595. Call for multi-user discount prices.

See Also: Focus Reports: Sports Marketing and the Beverage Industry

RTD Tea in the U.S. This report examines the ways marketers operate in the resurgent RTD tea market.  It provides data on regional markets, leading companies and brands for this major New Age beverage segment.  RTD tea packaging, distribution, advertising expenditures and demographics are discussed at length.  The report also projects the market five years into the future. Enhanced with IRI data. NEW FOR 2008: Offers perspective on hot tea trends. More than 100 pages, with extensive text, graphs, charts and tables.  Printed volume $5,395; single-user CD $5,595; $5,795 for both.  BMCDataDirect Internet delivery: 3-user license $6,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,595. Call for multi-user discount prices.

Single-Serve Fruit Beverages in the U.S.
With an in-depth look at the single-serve fruit beverage market in the context of the New Age beverage marketplace, this report analyzes one of the primary single-serve, non-alcoholic beverage categories in the U.S.  Along with detailed descriptions of the leading single-serve fruit beverage companies and their distribution and marketing strategies, this report provides statistics on volume and sales of their respective brands.  In addition to projections for the next five years, this report also looks at market trends that go beyond the boundaries of individual alternative beverage segments. Enhanced with IRI data

More than 175 pages, with extensive text, graphs, charts and tables.  Printed volume $5,395; single-user CD $5,595; $5,795 for both.  BMCDataDirect Internet delivery: 3-user license $6,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,595. Call for multi-user discount prices.

Wellness and Functional Beverages in the U.S. This report explores marketing activities and issues in this multi-faceted market made up of traditional and newly engineered products.  It identifies the trends underlying the U.S. beverage industry’s shift to healthful products.  It discusses all segments of the wellness market, including, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens.  It features expanded coverage of protein drinks and probiotics.  It also discusses the regulatory and commercial issues, assesses the strategies of the leading wellness companies, and projects the wellness and functional beverage marketplace five years into the future. Enhanced with IRI data. NEW FOR 2008: Expanded coverage of protein drinks and probiotics. More than 350 pages, with extensive text, charts and tables.  Printed volume $5,595; single-user CD $5,795; $5,995 for both.  BMCDataDirect Internet delivery: 3-user license $6,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,595. Call for multi-user discount prices. See Also: Fruit Beverages in the U.S.

New Age Beverages in the U.S.
This report provides perspective on the array of beverages that compete for share of shelf and share of the New Age consumer’s loyalty.  It analyzes some of the primary single-serve, non-alcoholic beverage categories in the U.S., with details on bottled water, energy drinks, sports drinks, ready-to-drink tea and single-serve fruit beverages, among others.  Along with a detailed description of the leading alternative beverage companies and their distribution and marketing strategies, this report provides statistics on volume and sales of the New Age market and its constituent segments.  In addition to projections for the next five years, the report also looks at market trends that go beyond the boundaries of individual alternative beverage segments. Enhanced with IRI data

More than 300 pages, with extensive text, graphs, charts and tables.  Printed volume $5,595; single-user CD $5,795; $5,995 for both.  BMCDataDirect Internet delivery: 3-user license $6,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,595. Call for multi-user discount prices.