-The Immediate Consumption Beverage Marketplace in the U.S.

 

2006 The Immediate Consumption Beverage Marketplace in the U.S.
(November 2006)

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Drinking on the go.  If it’s consumed within 20 minutes of purchase, it’s in this report, which explores 10 beverage categories and a variety of purchase venues including down-the-street, c-stores and foodservice.

More than 300 pages, with extensive text, graphs, charts and tables.  Printed volume $4,995; single-user CD $5,195; $5,395 for both. BMCDataDirect Internet delivery: 3-user license $5,895; Call Charlene Harvey (formerly Salito) @ 212-688-7640 for multi-user discount prices.

 

TABLE OF CONTENTS i

TABLE OF EXHIBITS vi

DEFINITIONS USED IN THIS REPORT xii

INTRODUCTION xiii

CHAPTER

I. THE U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

Immediate Consumption versus Take Home pg..........1

  • Overview pg..........1

Immediate Consumption Beverages by Category pg..........5

  • Overview pg..........5
  • Beer pg..........6
  • Bottled Water pg..........7
  • Coffee pg..........8
  • Fruit Beverages pg..........9
  • Milk pg..........10
  • RTD Tea pg..........11
  • Carbonated Soft Drinks pg..........12
  • Sports Drinks pg..........13
  • Distilled Spirits pg..........13
  • Wine pg..........14

Exhibits pg..........15

II. VENDING AND VISICOOLER PLACEMENTS AND TRENDS

Vending Machines and Other Cold-Drink Equipment pg..........22

  • Overview pg..........22
  • Marketing pg..........28
  • New Technology pg..........34

Exhibits pg..........41

III. THE U.S. IMMEDIATE CONSUMPTION BEER MARKET

The Immediate Consumption Beer Market pg..........43

  • Overview pg..........43
  • Immediate Consumption Beer by Outlet pg..........44

Packaged versus Draft Beer pg..........44

The Top Ten Draft Beer Consumption States pg..........48

Imported Packaged and Draft Beer Volume pg..........48

Leading Immediate Consumption Brewers and Brands pg..........50

Exhibits pg..........54

IV. THE U.S. IMMEDIATE CONSUMPTION BOTTLED WATER MARKET

The Immediate Consumption Bottled Water Market pg..........65

  • Overview pg..........65
  • Convenience Waters pg..........68
  • Club Soda/Seltzer pg..........71

Exhibits pg..........72

V. THE U.S. IMMEDIATE CONSUMPTION COFFEE MARKET

The Immediate Consumption Coffee Market pg..........81

  • Overview pg..........81
  • Marketing pg..........82

Exhibits pg..........87

VI. THE U.S. IMMEDIATE CONSUMPTION FRUIT BEVERAGE MARKET

The National Fruit Beverage Market pg..........90

  • Overview pg..........90

The Immediate Consumption Fruit Beverage Market pg..........94

  • Overview pg..........94
  • Marketing pg..........96

Exhibits pg..........101

VII. THE U.S. IMMEDIATE CONSUMPTION MILK MARKET

The Immediate Consumption Milk Market pg..........107

  • Overview pg..........107
  • Marketing pg..........112

Exhibits pg..........120

VIII. THE U.S. IMMEDIATE CONSUMPTION RTD TEA MARKET

The National Ready-to-Drink Tea Market pg..........126

  • Overview pg..........126

The Immediate Consumption Ready-to-Drink Tea Market pg..........128

  • Overview pg..........128
  • Marketing pg..........129

Exhibits pg..........134

IX. THE U.S. IMMEDIATE CONSUMPTION SOFT DRINK MARKET

The National Soft Drink Market pg..........140

  • Overview pg..........140

The Immediate Consumption Soft Drink Market pg..........142

  • Overview pg..........142
  • Marketing pg..........148

Exhibits pg..........155

X. THE U.S. IMMEDIATE CONSUMPTION SPORTS DRINK MARKET

The National Sports Drink Market pg..........167

  • Overview pg..........167

The Immediate Consumption Sports Drink Market pg..........168

  • Overview pg..........168
  • Marketing pg..........169

Exhibits pg..........174

XI. THE U.S. IMMEDIATE CONSUMPTION WINE AND SPIRITS MARKETS

The National Wine and Spirits Markets pg..........180

  • Overview pg..........180
  • Wine pg..........181
  • Distilled Spirits pg..........186

The Immediate Consumption Wine and Spirits Markets pg..........190

  • Overview pg..........190

Exhibits pg..........192

XII. LEADING FOODSERVICE AND IMMEDIATE CONSUMPTION COMPANIES

The Leading Beverage Retail and Foodservice Channels pg..........198

  • Overview pg..........198

Leading Restaurant Chains in the U.S. pg..........199

  • Overview pg..........199

MCDONALD’S CORPORATION

  • Overview pg..........202
  • Marketing pg..........207

YUM! BRANDS, INC.

  • Overview pg..........211
  • Marketing pg..........214

BURGER KING CORPORATION

  • Overview pg..........220
  • Marketing pg..........222

WENDY’S INTERNATIONAL, INC.

  • Overview pg..........224
  • Marketing pg..........226

DARDEN RESTAURANTS, INC.

  • Overview pg..........228
  • Marketing pg..........229

STARBUCKS CORPORATION

  • Overview pg..........233
  • Marketing pg..........236

Leading Convenience Store Chains in the U.S. pg..........240

  • Overview pg..........240

7-ELEVEN, INC.

  • Overview pg..........243
  • Marketing pg..........247

Leading Foodservice Contractors in the U.S. pg..........249

  • Overview pg..........249

COMPASS GROUP

  • Overview pg..........251
  • Marketing pg..........252

ARAMARK CORPORATION

  • Overview pg..........255
  • Marketing pg..........256

SODEXHO USA

  • Overview pg..........259
  • Marketing pg..........261

DELAWARE NORTH COMPANIES

  • Overview pg..........263
  • Marketing pg..........265

HMSHOST CORPORATION

  • Overview pg..........267
  • Marketing pg..........269

Leading Hotel Chains in the U.S. pg..........270

  • • Overview pg..........270

MARRIOTT INTERNATIONAL, INC. pg..........270

HILTON HOTELS CORPORATION pg..........273

Educational Channels pg..........276

  • Colleges and Universities pg..........276
  • School Districts pg..........277

Healthcare Channels. pg..........277

Exhibits pg..........279

XIII. THE PROJECTED U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

The Projected Immediate Consumption Market pg..........290

  • Overview pg..........290
  • Beer pg..........292
  • Bottled Water pg..........293
  • Coffee pg..........294
  • Fruit Beverages pg..........295
  • Milk pg..........297
  • RTD Tea pg..........298
  • Carbonated Soft Drinks pg..........299
  • Sports Drinks pg..........301
  • Distilled Spirits pg..........302
  • Wine pg..........303

Exhibits pg..........305

EXHIBIT

I. THE U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

1 U.S. Beverage Market Immediate Consumption vs. Take Home Volume 1996 – 2005 pg..........15

2 U.S. Beverage Market Immediate Consumption vs. Take Home Share 1996 – 2005 pg..........16

3 U.S. Beverage Market Immediate Consumption vs. Take Home Growth 1997 – 2005 pg..........17

4 U.S. Beverage Market Immediate Consumption vs. Take Home Gallons Per Capita 1996 – 2005 pg..........18

5 U.S. Beverage Market Immediate Consumption Volume by Category 2000 – 2005 pg..........19

6 U.S. Beverage Market Share of Immediate Consumption Volume by Category 2000 – 2005 pg..........20

7 U.S. Beverage Market Change in Immediate Consumption Volume by Category 2001 – 2005 pg..........21

II. VENDING AND VISICOOLER PLACEMENTS AND TRENDS

8 Estimated U.S. Cold Drink Equipment Placements 2006 pg..........41

9 Estimated Share of Cold Drink Equipment Placements 2006 pg..........42

III. THE U.S. IMMEDIATE CONSUMPTION BEER MARKET

10 U.S. Beer Market Immediate Consumption vs. Take Home Volume 1996 – 2005 pg..........54

11 U.S. Beer Market Immediate Consumption vs. Take Home Share 1996 – 2005 pg..........55

12 U.S. Beer Market Immediate Consumption vs. Take Home Growth 1997 – 2005 pg..........56

13 U.S. Beer Market Estimated Immediate Consumption Volume and Share by Outlet Type 2005 pg..........57

14 U.S. Beer Market Packaged and Draft Barrelage and Share 1975 – 2005 pg..........58

15 U.S. Beer Market Change in Packaged and Draft Barrelage 1980 – 2005 pg..........59

16 The Leading States in Draft Beer Barrelage 2000 – 2005 pg..........60

17 Imported Beer Packaged vs. Draft Volume and Share 1972 – 2005 pg..........61

18 Imported Beer Packaged vs. Draft Growth 1973 – 2005 pg..........62

19 Leading Immediate Consumption Brewers Dollar Share 2005 pg..........63

20 Leading Immediate Consumption Beer Brands 2005 pg..........64

IV. THE U.S. IMMEDIATE CONSUMPTION BOTTLED WATER MARKET

21 U.S. Bottled Water Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........72

22 U.S. Bottled Water Market Immediate Consumption vs. Take Home Share 1995 – 2005 pg..........73

23 U.S. Bottled Water Market Immediate Consumption vs. Take Home Growth 1996 – 2005 pg..........74

24 U.S. Convenience Water Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........75

25 U.S. Convenience Water Market Immediate Consumption vs. Take Home Share 1995 – 2005 pg..........76

26 U.S. Convenience Water Market Immediate Consumption vs. Take Home Growth 1996 – 2005 pg..........77

27 U.S. Club Soda/Seltzer Market Immediate Consumption vs. Take Home Volume 2000 – 2005 pg..........78

28 U.S. Club Soda/Seltzer Market Immediate Consumption vs. Take Home Share 2000 – 2005 pg..........79

29 U.S. Club Soda/Seltzer Market Immediate Consumption vs. Take Home Growth 2001 – 2005 pg..........80

V. THE U.S. IMMEDIATE CONSUMPTION COFFEE MARKET

30 U.S. Coffee Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........87

31 U.S. Coffee Market Immediate Consumption vs. Take Home Share 1995 – 2005 pg..........88

32 U.S. Coffee Market Immediate Consumption vs. Take Home Growth 1996 – 2005 pg..........89

VI. THE U.S. IMMEDIATE CONSUMPTION FRUIT BEVERAGE MARKET

33 U.S. Fruit Beverage Market Immediate Consumption vs. Take Home Volume 2000 – 2005 pg..........101

34 U.S. Fruit Beverage Market Immediate Consumption vs. Take Home Share 2000 – 2005 pg..........102

35 U.S. Fruit Beverage Market Immediate Consumption vs. Take Home Growth 2001 – 2005 pg..........103

36 U.S. Fruit Beverage Market Immediate Consumption Volume 2000 – 2005 pg..........104

37 U.S. Fruit Beverage Market Share of Immediate Consumption Volume 2000 – 2005 pg..........105

38 U.S. Fruit Beverage Market Change in Immediate Consumption Volume 2001 – 2005 pg..........106

VII. THE U.S. IMMEDIATE CONSUMPTION MILK MARKET

39 U.S. Milk Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........120

40 U.S. Milk Market Immediate Consumption vs. Take Home Share 1995 – 2005 pg..........121

41 U.S. Milk Market Immediate Consumption vs. Take Home Growth 1996 – 2005 pg..........122

42 U.S. Milk Market Immediate Consumption Volume by Channel 1995 – 2005 pg..........123

43 U.S. Milk Market Immediate Consumption Share by Channel 1995 – 2005 pg..........124

44 U.S. Milk Market Immediate Consumption Growth by Channel 1996 –2005 pg..........125

VIII. THE U.S. IMMEDIATE CONSUMPTION RTD TEA MARKET

45 U.S. RTD Tea Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........134

46 U.S. RTD Tea Market Immediate Consumption vs. Take Home Share 1995 – 2005 pg..........135

47 U.S. RTD Tea Market Immediate Consumption vs. Take Home Growth 1996 – 2005 pg..........136

48 U.S. RTD Tea Market Immediate Consumption Volume by Channel 1995 – 2005 pg..........137

49 U.S. RTD Tea Market Immediate Consumption Share by Channel 1995 – 2005 pg..........138

50 U.S. RTD Tea Market Immediate Consumption Growth by Channel 1996 – 2005 pg..........139

IX. THE U.S. IMMEDIATE CONSUMPTION SOFT DRINK MARKET

51 U.S. Carbonated Soft Drink Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........155

52 U.S. Carbonated Soft Drink Market Immediate Consumption vs. Take Home Share 1995 – 2005 pg..........156

53 U.S. Carbonated Soft Drink Market Immediate Consumption vs. Take Home Growth 1996 – 2005 pg..........157

54 U.S. Carbonated Soft Drink Market Immediate Consumption Volume by Channel 2000 – 2005 pg..........158

55 U.S. Carbonated Soft Drink Market Share of Immediate Consumption Volume by Channel 2000 – 2005 pg..........159

56 U.S. Carbonated Soft Drink Market Change in Immediate Consumption Volume by Channel 2001 – 2005 pg..........160

57 U.S. Carbonated Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2005 pg..........161

58 U.S. Carbonated Soft Drink Market Packaged and Fountain Share 1975 – 2005 pg..........162

59 Vended Soft Drink Volume in Cans, Bottles and Cups 2000 – 2005 pg..........163

60 Vended Soft Drink Share in Cans, Bottles and Cups 2000 – 2005 pg..........164

61 Vended Soft Drink Growth in Cans, Bottles and Cups 2001 – 2005 pg..........165

62 U.S. Carbonated Soft Drink Market Estimated Franchise Company Fountain Share 2000 – 2005 pg..........166

X. THE U.S. IMMEDIATE CONSUMPTION SPORTS DRINK MARKET

63 U.S. Sports Drink Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........174

64 U.S. Sports Drink Market Immediate Consumption vs. Take Home Share 1995 – 2005 pg..........175

65 U.S. Sports Drink Market Immediate Consumption vs. Take Home Growth 1996 – 2005 pg..........176

66 U.S. Sports Drink Market Immediate Consumption Volume by Channel 1995 – 2005 pg..........177

67 U.S. Sports Drink Market Immediate Consumption Share by Channel 1995 – 2005 pg..........178

68 U.S. Sports Drink Market Immediate Consumption Growth by Channel 1996 – 2005 pg..........179

XI. THE U.S. IMMEDIATE CONSUMPTION WINE AND SPIRITS MARKETS

U.S. Wine Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........192

70 U.S. Wine Market Share of Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........193

71 U.S. Wine Market Change in Immediate Consumption vs. Take Home Volume 1996 – 2005 pg..........194

72 U.S. Distilled Spirits Market Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........195

73 U.S. Distilled Spirits Market Share of Immediate Consumption vs. Take Home Volume 1995 – 2005 pg..........196

74 U.S. Distilled Spirits Market Change in Immediate Consumption vs. Take Home Volume 1996 – 2005 pg..........197

XII. LEADING FOODSERVICE AND IMMEDIATE CONSUMPTION COMPANIES

75 Estimated Total U.S. Beverage Retail Locations 1995 – 2005 pg..........279

76 Projected Total U.S. Restaurant Industry Food and Drink Sales and Growth 2005 – 2006 pg..........280

77 Estimated Total U.S. Top 10 Chain Restaurant Companies Sales and Primary Soft Drink Brands 2005 pg..........281

78 Top 10 U.S. Convenience Store Companies Locations and Estimated Sales 2005 pg..........282

79 Estimated Total U.S. Sales of Top National Contractor Companies 2001 – 2005 pg..........283

80 Estimated Total U.S. Top Hotel Chains by Foodservice Sales 2000 – 2005 pg..........284

81 Estimated Total U.S. Top Self-Op Colleges by Foodservice Sales 2005 pg..........285

82 Estimated Total U.S. Top Contract Colleges by Foodservice Sales 2005 pg..........286

83 Estimated Total U.S. Top 20 School Districts by Foodservice Purchases 2003 – 2005 pg..........287

84 Estimated Total U.S. Top Self-Op Hospitals by Foodservice Sales 2005 pg..........288

85 Estimated Total U.S. Top Contracted Hospitals by Foodservice Sales 2005 pg..........289

XIII. THE PROJECTED U.S. IMMEDIATE CONSUMPTION BEVERAGE MARKET

86 Projected U.S. Immediate Consumption Beverage Market Volume by Category 2005 – 2010 pg..........305

87 Projected U.S. Immediate Consumption Beverage Market Share of Volume by Category 2005 – 2010 pg..........306

88 Projected U.S. Immediate Consumption Beverage Market Growth by Category 2005 – 2010 pg..........307