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2005 Focus Report - Sports Marketing and the Beverage Industry (February 2005)
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Market
Report Catalog |
New! Sports Marketing and the Beverage Industry. At best, sports marketing is a great brand builder. At worst, it can be a source of embarrassment for marketers. As companies grapple with these issues, some of the biggest innovations in sports marketing have come from beverage companies seeking to take advantage of the opportunities offered by well-crafted sports tie-ins while avoiding the myriad pitfalls. In this report, the second in its new Focus Report Series, BMC discusses differing approaches, techniques and how different types of beverage companies across the beverage spectrum have approached sports marketing. It also looks at the challenges of developing a sports campaign and factors to consider when assessing the effectiveness of a campaign. In-depth
discussion, insightful analysis. 24 pages. Printed volume: $1,250; PDF
via email: $1,295; $1,495 for both. BMCDataDirect Internet
delivery: 3-user license (PDF and Word): $1,595; Call Charlene Harvey (formerly Salito)
@ 212-688-7640 for multi-user discount prices.
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