2010 Focus Report - Superfruit Juice in the U.S.

TABLE OF CONTENTS i
INTRODUCTION iii

FOCUS REPORT

SUPERFRUIT JUICE IN THE U.S.

The Superpremium & Superfruit Juice Market pg..........1

  • Overview pg..........1
  • Volume pg..........9
  • Per Capita Consumption pg..........12
  • Wholesale Dollars pg..........12

The Superpremium & Superfruit Juice Market by Brand pg..........15

  • Overview pg..........15
  • Odwalla pg..........16
  • Naked Juice pg..........21
  • POM Wonderful pg..........28
  • Bolthouse Farms pg..........32
  • Sambazon pg..........34
  • Bossa Nova pg..........36
  • Zola Açaí pg..........37
  • Purple Beverage Company pg..........38
  • Other Brands pg..........39

The Projected Superpremium Juice Market pg..........42

  • Overview pg..........42
  • Volume pg..........46
  • Wholesale Dollars pg..........46

Exhibits pg..........47

EXHIBIT

SUPERFRUIT JUICE IN THE U.S.

1 The U.S. Superpremium Juice Market Volume and Change 2002 – 2010 pg..........47

2 The U.S. Superpremium Juice Market Per Capita Consumption 2002 – 2010 pg..........48

3 The U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 – 2010 pg..........49

4 The U.S. Superpremium Juice Market Volume by Brand 2004 – 2009 pg..........50

5 The U.S. Superpremium Juice Market Share of Volume by Brand 2004 – 2009 pg..........51

6 The U.S. Superpremium Juice Market Change in Volume by Brand 2005 – 2009 pg..........52

7 The U.S. Superpremium Juice Market Wholesale Dollar Sales by Brand 2004 – 2009 pg..........53

8 The U.S. Superpremium Juice Market Share of Wholesale Dollar Sales by Brand 2004 – 2009 pg..........54

9 The U.S. Superpremium Juice Market Change in Wholesale Dollar Sales by Brand 2005 – 2009 pg..........55

10 The Projected U.S. Superpremium Juice Market Volume and Change 2002 – 2014 pg..........56

11 The Projected U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 – 2014 pg..........57

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