2010 Focus Report - Superfruit Juice in the U.S.

FOCUS REPORT

SUPERFRUIT JUICE IN THE U.S.

The Superpremium & Superfruit Juice Market pg..........1

• Overview pg..........1
• Volume pg..........9
• Per Capita Consumption pg..........12
• Wholesale Dollars pg..........12

The Superpremium & Superfruit Juice Market by Brand pg..........15

• Overview pg..........15
• Odwalla pg..........16
• Naked Juice pg..........21
• POM Wonderful pg..........28
• Bolthouse Farms pg..........32
• Sambazon pg..........34
• Bossa Nova pg..........36
• Zola Açaí pg..........37
• Purple Beverage Company pg..........38
• Other Brands pg..........39

The Projected Superpremium Juice Market pg..........42

• Overview pg..........42
• Volume pg..........46
• Wholesale Dollars pg..........46

Exhibits pg..........47

EXHIBIT

SUPERFRUIT JUICE IN THE U.S.

1 The U.S. Superpremium Juice Market Volume and Change 2002 – 2010 pg..........47

2 The U.S. Superpremium Juice Market Per Capita Consumption 2002 – 2010 pg..........48

3 The U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 – 2010 pg..........49

4 The U.S. Superpremium Juice Market Volume by Brand 2004 – 2009 pg..........50

5 The U.S. Superpremium Juice Market Share of Volume by Brand 2004 – 2009 pg..........51

6 The U.S. Superpremium Juice Market Change in Volume by Brand 2005 – 2009 pg..........52

7 The U.S. Superpremium Juice Market Wholesale Dollar Sales by Brand 2004 – 2009 pg..........53

8 The U.S. Superpremium Juice Market Share of Wholesale Dollar Sales by Brand 2004 – 2009 pg..........54

9 The U.S. Superpremium Juice Market Change in Wholesale Dollar Sales by Brand 2005 – 2009 pg..........55

10 The Projected U.S. Superpremium Juice Market Volume and Change 2002 – 2014 pg..........56

11 The Projected U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 – 2014 pg..........57