2009 Focus Report - Superpremium Juice in the U.S.: The Impact of Superfruits and Antioxidants

FOCUS REPORT

SUPERPREMIUM JUICE IN THE U.S.: THE IMPACT OF SUPERFRUITS AND ANTIOXIDANTS

The Superpremium Juice Market pg..........1

• Overview pg..........1
• Volume pg..........4
• Per Capita Consumption pg..........7
• Wholesale Dollars pg..........7

The Superpremium Juice Market by Brand pg..........9

• Overview pg..........9
• Odwalla pg..........10
• Naked Juice pg..........14
• POM Wonderful pg..........20
• Bolthouse Farms pg..........23
• Other Brands pg..........25

The Projected Superpremium Juice Market pg..........29

• Overview pg..........29
• Volume pg..........31
• Wholesale Dollars pg..........31

Exhibits pg..........32

EXHIBIT

SUPERPREMIUM JUICE IN THE U.S.: THE IMPACT OF SUPERFRUITS AND ANTIOXIDANTS

1 The U.S. Superpremium Juice Market Volume and Change 2002 — 2008 pg..........32

2 The U.S. Superpremium Juice Market Per Capita Consumption 2002 — 2008 pg..........33

3 The U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 — 2008 pg..........34

4 The U.S. Superpremium Juice Market Volume by Brand 2003 — 2008 pg..........35

5 The U.S. Superpremium Juice Market Share of Volume by Brand 2003 — 2008 pg..........36

6 The U.S. Superpremium Juice Market Change in Volume by Brand 2004 — 2008 pg..........37

7 The U.S. Superpremium Juice Market Wholesale Dollar Sales by Brand 2003 — 2008 pg..........38

8 The U.S. Superpremium Juice Market Share of Wholesale Dollar Sales by Brand 2003 — 2008 pg..........39

9 The U.S. Superpremium Juice Market Change in Wholesale Dollar Sales by Brand 2004 — 2008 pg..........40

10 The Projected U.S. Superpremium Juice Market Volume and Change 2003 — 2013 pg..........41

11 The Projected U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2003 — 2013 pg..........42