Frequently Asked Questions
-
-
-
-
-
-
-
-
-
-
-
- If
a company operates in more than one area, will I be charged for duplicate
listings?
-
How
is the data gathered?
The
Beverage Marketing Directory has been an industry standard for
30 years. Traditionally, it has been available in print
and diskette/CD-ROM formats. Each year, Beverage Marketing conducts
a survey of the industry, contacting each company to gather the
most accurate data possible.
Back to top
What
can the data from the Beverage Marketing Web Version be used for?
You
can unleash the power of the database upon which the Directory is built,
download it via the web, and immediately get started meeting your business
objectives!!! You get a database, built to your specifications, that
you can put into the spreadsheet/database program you are most comfortable
working with, and use it over and over again or merge relevant portions
with other programs including Word, Act, Goldmine, etc. Use the Beverage
Marketing Web Delivery Version for:
- Aligning
sales territories
- Mailing
Lists
- Target
Marketing - Contact only the prospects most likely to buy a particular
product in your line-up
- Customer
and Prospect Relations Management - Customize the database by adding
your day to day dealings with the company, planned follow-up, etc.
- Custom
Promotions - Develop customized promotions based on company size,
brands they carry, location, etc.
- Mass
Faxing
- Phone
Contact List Merge with CRM Systems - select pertinent records to
merge with your CRM system (we suggest that you select only certain
fields as the full database is quite robust and might overwhelm some
CRM systems)
Back to top
What
is the cost for Web Delivery of the Beverage Marketing Directory?
The
full database costs U.S. $5,495.00
OR
You
can create a customized database for U.S. $995/1000 companies. You can
further filter the data (additional cost) by using optional selection
criteria. The cost is $135/criteria for the first three, and $67.50
for each additional filter. The filter charges are in addition to the
cost per 1000 companies.
Back to top
What
format will I receive my data in?
Your
data will be provided in comma separated value (CSV). This format can
be exported into or read by most common spreadsheet programs including
Excel and Access.
Back to top
What
are the rules regarding use of the data for mailings? Can I use it more
than once?
You
can use the data as often as you like! The only restrictions are that
you may not share or resell the data, or use it to create a product
that competes with Beverage Marketing (for example, you cannot use the
data as the basis for producing a database or directory for resale.)
Back to top
How
often is the Web Version of the Beverage Marketing Directory updated?
The
database is updated in January with periodic updates throughout the year.
Back to top
Will
I be able to sort and filter the data that I receive to create custom
reports or targeted mailings?
Yes.
You are receiving an actual database file which you can manipulate any
way you see fit to extract the data you need. You can sort and filter
using a wide range of criteria including location, employee size, sales
volume range, brands carried, etc. You can also add to the database
as you use it, to create a customized, "real time" record for your business.
Back to top
What
information is contained in a company profile?
Information
varies by company type. However, all company profile records contain:
- Company
Name
- Address
- Key
People
- Titles
- Phone
Fax
- #
of Employees (range)
- Brands
- Many
categories also include fleet size, sales volume range, # of bottling
lines, county, etc. To view sample data for each category, click on
the "Sample Data" button on the left hand side of the main screen
within the Web Delivery system.
Back to top
How
can I get my company listed in the Beverage Marketing Directory?
Go to http://www.beveragemarketing.com/?service=publications§ion=getlisted
and follow the instructions. Our staff will evaluate your application
for inclusion in the Beverage Marketing database and Beverage Marketing
Directory.
Back to top
What
equipment or software do I need to use the Web Version of the Directory?
All
you need to view and order the web directory is an Internet connection!
To use the data to its fullest potential, however, it is recommended
that you have a spreadsheet or database program such as Access, Excel
or any other program that can read a Comma Separated Value (CSV) file.
CSV is a very versatile format that can be read by a wide range of software
programs.
Back to top
After
I create and purchase my custom database, will I be able to perform further
searches and filter data to prepare special reports or create custom mailing
lists?
Absolutely!
You will be able to filter data to produce reports based on a wide range
of criteria.
Consider
this example:
You
sell pallets to beverage distributors.
You
purchase a Beverage Marketing database including all bottled water,
soft drink and beer distributors.
From
that database, here are just a few of the custom reports and targeted
marketing activities you can perform using your database:
- Produce
a report of companies with more than 50 trucks, and run a special
promotion for high volume orders.
- Produce
a report of companies carrying certain brands. Send a customized promotion
listing brand-specific pallet specifications.
- Separate
companies by territory: state, county or zip code, etc. for use by
regional sales people.
- Add
your own pertinent sales data to the database so managers can track
sales results by region, by size of customer, etc.
- Merge
data to produce mailing labels for all distributors.
- Filter
data to produce a mailing list and labels for all companies that sell
a certain brand in a particular state.
- Merge
mailing information with a word processing program to produce personalized
sales letters.
- Export
contact information into your cutomer relations management software
(CRM).
Back to top
If
a company operates in more than one area, will I be charged for duplicate
listings?
You
will not be charged for duplicate records if a company appears in more
than one beverage category.
However, because some companies operate in more than one beverage arena
(for example, many soft drink distributors also carry bottled water)
a company may appear more than once if you selected overlapping categories.
This allows you to fully search your database and create additional
comprehensive reports at a later date (for example, down the road you
might need to produce a list of all bottled water distributors and a
separate list of soft drink distributors. To enable you to eliminate
duplicates for mailing purposes, etc., each company has been issued
a unique company number. You can filter your data to eliminate listing
the same company number twice.
Back to top
I
realize I don't pay for duplicate listings, but how do I eliminate duplicate
listings to reduce mailing costs?
Each
company is assigned a unique company number. All you need to do is filter
out duplicates in this data field.
Back to top
|
